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Agentic AI for Agencies in 2026

bmckeiver

<hr /> When I first saw <a target="_blank" rel="noopener noreferrer" href="https://www.linkedin.com/in/dominik-xperience-pinter/">Dominik Pinter</a> at the <a target="_blank" rel="noopener noreferrer" href="https://www.boye-co.com/conferences/cmskickoff26">Boye &amp; Company CMS Kickoff 26</a> in St. Petersburg two weeks ago, he was running on the pier under cool but balmy skies.This wasn't at all out of character. We've covered some miles together at previous conferences. He’s a man on the move, constantly looking ahead and chasing what’s on the horizon. Endurance is an asset in tech. Just try keeping up with him.That said, you can’t get very far as a distance runner if you’re not grounded in the present. And in many ways, that’s what defines his leadership at <a target="_blank" rel="noopener noreferrer" href="https://www.kentico.com/">Kentico</a>: a clear focus on the future grounded in world-class support for customers and partners in the here and now.That’s a good formula for winning a race – even if you’re facing serious headwinds. <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/kentico-achieves-big-milestones-in-2025-citing-ai-innovation-and-xperience-by-kentico-as-key-drivers">In a recent article,</a> the Kentico CEO echoed the challenges that many CMS and DXP vendors faced in 2025, but quickly noted that it was a “transformative year” that saw over <a target="_blank" rel="noopener noreferrer" href="https://www.kentico.com/CMSModules/Newsletters/CMSPages/Redirect.ashx?linkguid=0192112e-93c7-4bd7-b015-f29c33f4fadd&amp;email=matt%40cmscritic.com&amp;hash=be0d1d8f19e0858f5111492f222eca952b1f9d98aaaeebe1c4c04b9dec830ced">100 new digital projects</a> launched on its stellar <a target="_blank" rel="noopener noreferrer" href="https://www.kentico.com/platform">Xperience by Kentico</a> platform. The evolution to its new multichannel content management, marketing, and digital commerce solution has been a long one, but it’s paying off in new opportunities and growth. <figure class="image image-style-align-center image_resized" style="width:36.54%"><img src="https://cmscritic.com/ms-content/uploads/2025/12/image-1765977570953.png" /></figure>Kentico CEO Dominik Pinter. Source: Kentico website Along with its investment in the AI horizon – crystallized by <a target="_blank" rel="noopener noreferrer" href="https://www.kentico.com/platform/aira">AIRA</a>, Kentico’s native AI agent that streamlines the creation, optimization, and time to deploy for digital experiences – Dominik and his company are embarking on the next chapter in its 20-plus-year history. One that focuses on empowering brands, builders, and marketers in entirely new ways.That excitement level was amplified today as the company announced a major leap forward in its AI ambitions: the launch of its <a target="_blank" rel="noopener noreferrer" href="https://www.kentico.com/platform/agentic-marketing-suite">AIRA Agentic Marketing Suite.</a> As the name implies, it’s powered by specialized agents built to execute defined marketing and content tasks, reinforcing Kentico’s vision that AI should be operational, transparent, and embedded directly into how teams work. “Marketers have no shortage of ideas,” Dominik said. “What they need is the bandwidth to bring them to life. With the Agentic Marketing Suite, we’re giving teams a way to scale their expertise, cut through complexity, and deliver results faster.”Kentico’s AIRA Agentic Marketing Suite is a reflection of the evolution that marketers are experiencing: higher velocity. More noise. Too many tools. It gives marketing teams more space, allowing them to move from planning to live experiences without the very real drag of delays or cumbersome tools. And because it’s built directly into Xperience by Kentico, it has the essential AI-powered workflows to support a full lifecycle of activities – from planning, content creation, testing, and optimization – all in one place.The goal: turn marketing ideas into measurable results faster. <h3 id="leveraging-aira-as-the-foundation-of-an-ai-powered-marketing-suite">Leveraging AIRA as the foundation of an AI-powered marketing suite</h3>As mentioned, AIRA (Artificial Intelligence Recommendations &amp; Assistance) is at the heart of Kentico’s AI strategy, providing marketers with easily accessible tools that cut down on repetitive work and simplify daily tasks. At its core, Kentico’s Agentic Marketing Suite is an evolution of AIRA, transforming it from the role of a digital assistant and into an orchestrated system of specialized AI agents that support the full marketing lifecycle, from strategy and content creation to optimization and campaign execution. What really shines with AIRA is that it’s easy to use and always within arm’s reach. As a digital companion, it works across your Kentico DXP, automating content on the go and providing task-specific guidance through an in-product conversational chat interface and intuitive in-context icons.  <figure class="media"><div data-oembed-url="https://youtu.be/qxKEIGpJh2c"><div style="position:relative;padding-bottom:100%;height:0;padding-bottom:56.2493%"><iframe src="https://www.youtube.com/embed/qxKEIGpJh2c" style="position:absolute;width:100%;height:100%;top:0;left:0" frameborder="0" allow="autoplay; encrypted-media" allowfullscreen></iframe></div></div></figure> ARIA offers <a target="_blank" rel="noopener noreferrer" href="https://www.kentico.com/discover/blog/new-in-aira">a wide range of features,</a> from automatic translation and content tagging to campaign ideation, customer journey insights, instant product guidance, and more. It’s everything you expect from an AI copilot in your platform, and it’s secure and scalable on <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/products/microsoft-azure">Microsoft Azure.</a> All of these capabilities have enriched AIRA as the foundation for Kentico’s Agentic Marketing Suite, serving as an automation engine for marketers. <h3 id="what’s-in-the-agentic-marketing-suite?">What’s in the Agentic Marketing Suite?</h3>Kentico is framing its new platform as marketing’s “virtual team,” enabling users to create, test, and optimize without switching tools. It helps you turn your ideas into action, simply by telling it what you want to do with natural language.In the Agentic Marketing Suite, AI “teammates” support your strategy, content creation, and optimization tasks. These agents function as dedicated virtual collaborators, designed to assist with specific tasks. You can add teammates as your needs evolve, from content applications to <a target="_blank" rel="noopener noreferrer" href="https://en.wikipedia.org/wiki/Generative_engine_optimization">Generative Engine Optimization (GEO),</a> sidestepping the need to hire specialists for every specialized role. And you get real outputs you can take to the bank – not just partial snippets that require additional heavy lifting.  <figure class="media"><div data-oembed-url="https://youtu.be/HIUKAIFv_08"><div style="position:relative;padding-bottom:100%;height:0;padding-bottom:56.2493%"><iframe src="https://www.youtube.com/embed/HIUKAIFv_08" style="position:absolute;width:100%;height:100%;top:0;left:0" frameborder="0" allow="autoplay; encrypted-media" allowfullscreen></iframe></div></div></figure> Among the first available in the Suite is the Content Strategist, which helps shape and refine content strategies through intelligent analysis and recommendations. Additional agents will be introduced as part of Kentico’s ongoing release, expanding support into areas such as campaign management, market analysis, and workflow optimization. Each addition will focus on improving speed, precision, and impact for marketing teams. The central benefit is clear: marketers can now accelerate their path from idea to execution. With automation as part of the technical DNA, the Suite can help mitigate the arduous back-and-forth between various marketing functions like SEO and UX. It’s also designed to work seamlessly with your content and business context – something Kentico’s VP of Product <a target="_blank" rel="noopener noreferrer" href="https://www.linkedin.com/in/debbie-tucek/">Debbie Tucek</a> has emphasized as a key tenet for making AI work for organizations. Embedded in Xperience by Kentico, the Agentic Marketing Suite is also imbued with many of the foundational competencies you would expect from a hardened system of authority – things like clear roles and permissions, and built-in safeguards that maintain reliable and performant automations ar scale. <h3 id="why-it-matters">Why it matters</h3>More than ever, marketers are in a high-pressure vice grip to perform. Plagued by tool fatigue, cognitive overload, and a growing anxiety around the pace of change with AI, they need reliable solutions to help them feel more in control while achieving measurable outcomes. Translation: they need real solutions, not hype.Kentico continues to prove itself as a go-to technology and dedicated partner for building, supporting, and managing enterprise workloads across a bevy of use cases. The platform has endeared itself to a growing number of partners, proving to be incredibly extensible – and committed to an ambitious innovation arc with its transition to Xperience by Kentico.Now, with its AI evolution in full thrust and its AIRA assistant driving positive user feedback, the introduction of an Agentic Marketing Suite holds real promise. I like the clear focus on agents personified as “teammates” that can accomplish high-utility tasks, and having a system of authority that helps facilitate the complete marketing lifecycle is key. With brands and teams struggling to keep up with change, having a strong, natively-integrated solution is becoming a more attractive play.Kentico has also been nurturing a strong global partnership channel, so agencies could provide another dimension of community resource and validation when it comes to harnessing these capabilities as part of a more holistic implementation. We'll be connecting with some of them as well. My recommendation: This is a fresh announcement, and we'll be doing a deeper dive into the features, capabilities, and licensing options. Stay tuned. But as a marketing suite, it looks sweet – and it's certainly a promising track for Kentico as it looks to expand its value in a tight market where the ROI surrounding AI and software investments is under the microscope. With a proven track record and a vetted entity in AIRA, they have all the right pieces to make this a solid offering and provide a stronger market alternative to upstream competitors. Marketers should bring a scrutinizing eye to any demo, but concentrate on the use cases for agent tasks and how they align with your specific needs. My guess is that Kentico’s elegant approach to UX could make adoption even easier.  <hr /><h3 id="upcoming-events">Upcoming Events</h3> <img style="width:34.15%" src="https://cmscritic.com/ms-content/uploads/2026/01/logo_jday_hor.png" /><h4 id="joomladay-usa-2026"><a target="_blank" rel="noopener noreferrer" href="https://www.jdayusa.com/">JoomlaDay USA 2026</a></h4>April 29 - May 2, 2026 – Delray Beach, FloridaBe part of the Joomla community in one of the most iconic cities in the world! JoomlaDay USA 2026 is coming to Delray Beach, and you can join us for a dynamic event packed with insights, workshops, and networking opportunities. Learn from top Joomla experts and developers offering valuable insights and real-world solutions. Participate in interactive workshops and sessions and enhance your skills in Joomla management, development, design, and more. And connect with fellow Joomla enthusiasts, developers, and professionals from across the world.<a target="_blank" rel="noopener noreferrer" href="https://www.jdayusa.com/"> Book your seats today.</a> <img style="width:30.06%" src="https://cmscritic.com/ms-content/uploads/2026/01/cms-summit-26-logo.jpg" alt="" /><h4 id="cms-summit-26"><a target="_blank" rel="noopener noreferrer" href="https://www.boye-co.com/conferences/cmssummit26">CMS Summit 26</a></h4>May 12-13, 2026 – Frankfurt, GermanyThe best conferences create space for honest, experience-based conversations. Not sales pitches. Not hype. Just thoughtful exchanges between people who spend their days designing, building, running, and evolving digital experiences. CMS Summit brings together people who share real stories from their work and platforms and who are interested in learning from each other on how to make things better. Over two days in Frankfurt, you can expect practitioner-led talks grounded in experience, conversations about trade-offs, constraints, and decisions, and time to compare notes with peers facing similar challenges. Space is limited for this exclusive event, <a target="_blank" rel="noopener noreferrer" href="https://www.boye-co.com/conferences/cmssummit26/tickets">so book your seats today.</a> <img style="width:30.13%" src="https://cmscritic.com/ms-content/uploads/2025/12/image-1765546475634.png" /><h4 id="umbraco-codegarden-2026"><a target="_blank" rel="noopener noreferrer" href="https://codegarden.umbraco.com/">Umbraco Codegarden 2026</a></h4>June 10–11, 2026 – Copenhagen, DKJoin us in Copenhagen (or online) for the biggest Umbraco conference in the world – two full days of learning, genuine conversations, and the kind of inspiration that brings business leaders, developers, and digital creators together. Codegarden 2026 is packed with both business and tech content, from deep-dive workshops and advanced sessions to real-world case studies and strategy talks. You’ll leave with ideas, strategies, and knowledge you can put into practice immediately. <a target="_blank" rel="noopener noreferrer" href="https://codegarden.umbraco.com/">Book your tickets today.</a> <img style="width:36.69%" src="https://cmscritic.com/ms-content/uploads/2026/01/open-source-cms-26.jpg" /><h4 id="open-source-cms-26"><a target="_blank" rel="noopener noreferrer" href="https://www.boye-co.com/conferences/opensourcecms26">Open Source CMS 26</a></h4>October 20–21, 2026 – Utrecht, NetherlandsJoin us for the first annual edition of our prestigious international conference dedicated to making open source CMS better. This event is already being called the “missing gathering place” for the open source CMS community – an international conference with confirmed participants from Europe and North America. Be part of a friendly mix of digital leaders from notable open source CMS projects, agencies, even a few industry analysts who get together to learn, network, and talk about what really matters when it comes to creating better open source CMS projects right now and for the foreseeable future. <a target="_blank" rel="noopener noreferrer" href="https://www.boye-co.com/conferences/opensourcecms26/tickets">Book your tickets today.</a>

Introducing the Agentic Marketing Suite: Kentico Extends its AI Strategy to Power Marketing Teams

matt-garrepy

<hr /> Security will always be a critical pillar for modern software, particularly as more threats permeate the perimeter. But security is more than just a technology consideration, and requires the fortification of best practices and policies to complete the picture. As an open source content management system with multiple products in its ecosystem, <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/products/umbraco">Umbraco</a> continues to invest in bolstering its own security posture – and just announced that it has achieved the globally recognized <a target="_blank" rel="noopener noreferrer" href="https://www.iso.org/standard/27001">ISO/IEC 27001:2022</a> certification.According to Umbraco CEO <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/the-right-person-to-lead-umbraco-appoints-mats-persson-as-ceo-reflecting-growth-ahead">Mats Persson</a>, this certification reflects the CMS’s growth and adoption by larger, multinational enterprises and organizations operating in highly regulated industries. It also enhances an already strong foundation of security-focused benchmarks that the company has attained.  <figure class="image image-style-align-center image_resized" style="width:36.25%"><img src="https://cmscritic.com/ms-content/uploads/2026/01/image-1769732833624.png" /></figure>Umbraco CEO Mats Persson “We already implement robust information security processes to comply with the NIS2 Directive and EU Cyber Resilience Act,” Persson said. “ISO 27001 certification provides our global partners and customers with the reassurance that Umbraco follows international best practices governing the way that our products process, store, and protect sensitive data.”<h3 id="setting-a-higher-bar-for-security">Setting a higher bar for security</h3>ISO – the <a target="_blank" rel="noopener noreferrer" href="https://www.iso.org/standard/27001">International Organization for Standardization</a> – maintains a rigorous process for achieving ISO/IEC 27001 accreditation. It’s well-regarded as the world's best-known standard for information security management systems (ISMS), and defines the core requirements it must meet.The ISO/IEC 27001 standard provides companies of any size – from all sectors of activity – with guidance for establishing, implementing, maintaining, and continually improving an information security management system.ISO 27001 provides a proven framework for several key requirements, starting with identifying and managing security risks and ensuring consistent and documented security practices are in place. Recipients of the certification must also support accountability and transparency across their teams, and continuously review and update their security systems and practices as their products and organizations evolve.Meeting ISO/IEC 27001 means Umbraco has instituted a system to manage risks related to the security of data that is owned or handled by the company, and that its system respects all the best practices and principles outlined in this standard.<h3 id="enhancing-security-to-support-the-partner-ecosystem">Enhancing security to support the partner ecosystem</h3>The ISO/IEC 27001 certification applies specifically to Umbraco’s product organization and follows an extensive audit of its people, processes, and technologies by an independent security specialist. It validates the company's fierce commitment to maintaining the confidentiality, integrity, and availability of sensitive data within its products.While the accreditation is a technical achievement, the investment in the process was also part of Umbraco’s ongoing support for its digital agency partners, which are increasingly winning deals with global enterprises – particularly brands and organizations with large workloads handling sensitive data. This includes complex websites and e-commerce sites.“Gaining the ISO 27001 certification shows that independent auditors have scrutinized the processes used to develop, operate, and maintain Umbraco products, and confirmed that the company reviews and manages security risks on an ongoing basis,” Persson added. “This is a milestone on a continuous security journey.”<h3 id="why-it-matters">Why it matters</h3>Umbraco is already demonstrating its ambitions for global growth, and this ISO certification is further evidence of its drive towards the enterprise layer. Having already complied with the <a target="_blank" rel="noopener noreferrer" href="https://www.google.com/search?q=NIS2+Directive&amp;rlz=1C5CHFA_enUS763US764&amp;oq=NIS2+direct&amp;gs_lcrp=EgZjaHJvbWUqDAgAEAAYQxiABBiKBTIMCAAQABhDGIAEGIoFMgYIARBFGDkyBwgCEAAYgAQyBwgDEAAYgAQyBwgEEAAYgAQyBwgFEAAYgAQyBwgGEAAYgAQyBwgHEAAYgAQyDAgIEAAYQxiABBiKBTIHCAkQABiABNIBCDMyMTFqMGo3qAIAsAIA&amp;sourceid=chrome&amp;ie=UTF-8&amp;ved=2ahUKEwiYhOmJg7KSAxV-1fACHXraPBYQgK4QegYIAQgAEAM">NIS2 Directive</a> (the comprehensive, EU-wide cybersecurity legislation that strengthens security for critical infrastructure and digital services) as well as the <a target="_blank" rel="noopener noreferrer" href="https://digital-strategy.ec.europa.eu/en/policies/cyber-resilience-act">EU Cyber Resilience Act,</a> Umbraco is well-positioned to sell into regulated industries with the most important product of all: trust. <hr /><h3 id="upcoming-events">Upcoming Events</h3> <img style="width:34.15%" src="https://cmscritic.com/ms-content/uploads/2026/01/logo_jday_hor.png" /><h4 id="joomladay-usa-2026"><a target="_blank" rel="noopener noreferrer" href="https://www.jdayusa.com/">JoomlaDay USA 2026</a></h4>April 29 - May 2, 2026 – Delray Beach, FloridaBe part of the Joomla community in one of the most iconic cities in the world! JoomlaDay USA 2026 is coming to Delray Beach, and you can join us for a dynamic event packed with insights, workshops, and networking opportunities. Learn from top Joomla experts and developers offering valuable insights and real-world solutions. Participate in interactive workshops and sessions and enhance your skills in Joomla management, development, design, and more. And connect with fellow Joomla enthusiasts, developers, and professionals from across the world.<a target="_blank" rel="noopener noreferrer" href="https://www.jdayusa.com/"> Book your seats today.</a> <img style="width:30.06%" src="https://cmscritic.com/ms-content/uploads/2026/01/cms-summit-26-logo.jpg" alt="" /><h4 id="cms-summit-26"><a target="_blank" rel="noopener noreferrer" href="https://www.boye-co.com/conferences/cmssummit26">CMS Summit 26</a></h4>May 12-13, 2026 – Frankfurt, GermanyThe best conferences create space for honest, experience-based conversations. Not sales pitches. Not hype. Just thoughtful exchanges between people who spend their days designing, building, running, and evolving digital experiences. CMS Summit brings together people who share real stories from their work and platforms and who are interested in learning from each other on how to make things better. Over two days in Frankfurt, you can expect practitioner-led talks grounded in experience, conversations about trade-offs, constraints, and decisions, and time to compare notes with peers facing similar challenges. Space is limited for this exclusive event, <a target="_blank" rel="noopener noreferrer" href="https://www.boye-co.com/conferences/cmssummit26/tickets">so book your seats today.</a> <img style="width:30.13%" src="https://cmscritic.com/ms-content/uploads/2025/12/image-1765546475634.png" /><h4 id="umbraco-codegarden-2026"><a target="_blank" rel="noopener noreferrer" href="https://codegarden.umbraco.com/">Umbraco Codegarden 2026</a></h4>June 10–11, 2026 – Copenhagen, DKJoin us in Copenhagen (or online) for the biggest Umbraco conference in the world – two full days of learning, genuine conversations, and the kind of inspiration that brings business leaders, developers, and digital creators together. Codegarden 2026 is packed with both business and tech content, from deep-dive workshops and advanced sessions to real-world case studies and strategy talks. You’ll leave with ideas, strategies, and knowledge you can put into practice immediately. <a target="_blank" rel="noopener noreferrer" href="https://codegarden.umbraco.com/">Book your tickets today.</a> <img style="width:36.69%" src="https://cmscritic.com/ms-content/uploads/2026/01/open-source-cms-26.jpg" /><h4 id="open-source-cms-26"><a target="_blank" rel="noopener noreferrer" href="https://www.boye-co.com/conferences/opensourcecms26">Open Source CMS 26</a></h4>October 20–21, 2026 – Utrecht, NetherlandsJoin us for the first annual edition of our prestigious international conference dedicated to making open source CMS better. This event is already being called the “missing gathering place” for the open source CMS community – an international conference with confirmed participants from Europe and North America. Be part of a friendly mix of digital leaders from notable open source CMS projects, agencies, even a few industry analysts who get together to learn, network, and talk about what really matters when it comes to creating better open source CMS projects right now and for the foreseeable future. <a target="_blank" rel="noopener noreferrer" href="https://www.boye-co.com/conferences/opensourcecms26/tickets">Book your tickets today.</a>

Umbraco Lands ISO 27001 Certification, Bolstering Its Security Posture

cms-critic-staff

Delivering hyper-personalized B2B content with a modern CMS

contentstack

Hard? Hardly. Drupal CMS 2.0 evolves open source content management with AI, visual building – and simplicity

<hr /> When I spoke to <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/products/coremedia">CoreMedia</a> CEO <a target="_blank" rel="noopener noreferrer" href="https://www.linkedin.com/in/soerenstamer/">Sören Stamer</a> back in December, we were waxing philosophically about the year ahead. He went deep into topics like data and digital sovereignty, a persistent theme at our recent <a target="_blank" rel="noopener noreferrer" href="https://www.boye-co.com/conferences/cmskickoff26">Boye &amp; Company CMS Kickoff</a> conference in St. Petersburg, Florida. Along with the anticipated (and explosive) growth of AI – where Sören sees big potential for agentic commerce and AI-powered interfaces – he also talked about the next wave of personalization and its impact on experiences.“Personalization isn’t new,” he told me. “What’s new is its velocity. Hyper-personalization means connecting intent, data, and content in real time, and anticipating needs before they’re expressed.” Personalization has certainly been one of the more elusive features for digital experience tools. Or, at least, doing it right – both sustainably and at scale. As Sören said, we’ve been talking about platform-centric and third-party personalization tools for the last two decades, but AI and new experience models are finally raising the bar. To realize the promise, CoreMedia has been busy innovating – and today, it launched a major evolution of its CMS that embeds personalization and real-time experimentation directly into the content workflow. This comes at a time when enterprises are swimming in oceans of customer data but struggling to transform it into relevant experiences for consumers. Simultaneously, users are opting for personalized experiences that are clear, transparent, and capable of solving real problems. It’s at this intersection that CoreMedia powers the potential of personalization by reducing or even eliminating the friction between insight and action.With its new native features, CoreMedia will give teams the ability to create, test, and optimize personalized content variants inside its industry-leading CMS. Armed with this added flexibility and insight, brands can now respond to customer intent in the moments that matter most – and turn relevance into measurable growth.“Enterprises don’t have a data problem – they have an action problem,” Sören explained. “Customer intent shows up in real time and needs to be acted upon instantly. When marketing teams are forced to work with disconnected tools and manual processes, they often miss the chance. By making personalization and experimentation native to the CMS, CoreMedia enables teams to respond in the moment intent appears. That’s where experiences are won or lost, and where relevance turns into revenue.”CoreMedia has been actively innovating at the edge of AI for quite some time. Case in point: its <a target="_blank" rel="noopener noreferrer" href="https://www.coremedia.com/coremedia-kio">CoreMedia KIO</a> assistant brings expansive tooling for content and journey experience orchestration. As part of its integrated ecosystem, it adds a bleeding-edge dimension of functionality to help craft CX in new ways – including a conversational interface that transforms user engagement.Along with its strides to make progressive, GEO-ready capabilities part of its elemental playbook, CoreMedia continues to offer foundational CMS features that rank strongly with global retailers that are hyper-focused on delivering world-class experiences. This includes the likes of The North Face, Vans, and Timberland from VF Corporation – as well as B2B stalwarts like Emerson and Sonepar.As Sören told me, one of the big bets CoreMedia is making is that the customer experience of the future will be unified. Clearly, personalization and experimentation will be vital to delivering on that holistic vision.Here’s a bit more detail on how CoreMedia’s evolutionary new capabilities work. <h3 id="bringing-native-personalization-to-the-content-workflow">Bringing native personalization to the content workflow</h3>Often, personalization has been a mixed domain of technologies, cobbled together to deliver a complete solution. But with CoreMedia’s native approach, personalization is no longer a downstream task handled in external tools. Now, content teams can create, manage, and optimize personalized variants directly inside CoreMedia’s CMS, harnessing the same familiar workspace they utilize for content production. CoreMedia already offers an elegant UX, and users will find the addition of audience insights, targeting rules, and variant controls all within arm’s reach. This promises to help teams move seamlessly – and in real time – from creation to activation. <figure class="image image-style-align-center image_resized" style="width:68.62%"><img src="https://cmscritic.com/ms-content/uploads/2026/01/image-1769540029544.png" alt="Image" /></figure> Personalized content variants are created, tested, and optimized in real time directly within the CMS. Source: CoreMedia One of the biggest benefits is the speed and efficacy. Using the CMS, teams can produce tailored versions of any text block, banner, promotion, or other content asset. In seconds, they can deliver focused messages to the right audience at the right moment – all without duplicating content or managing different versions.There’s also a composable and extensible framework supporting the engine. Segments can be created directly in CoreMedia or synced from CRM, CDP, and other systems, ensuring teams work with the most complete customer profiles. CoreMedia’s targeting also supports real-time signals, including lifecycle stage, browsing behavior, or location. Personalization and performance data can be exported to stay consistent across business intelligence tools, data platforms, and the wider enterprise tech stack of tools and services. <figure class="image image-style-align-center image_resized" style="width:83.14%"><img src="https://cmscritic.com/ms-content/uploads/2026/01/image-1769540029597.png" alt="Image" /></figure>Segmentation and personalization are integrated directly into the content workflow. Source: CoreMedia For users and teams, having everything in one intuitive platform can ease the personalization challenges while accelerating time to market. Your content variants and targeting rules are all managed in a single, uniform workplace. This eliminates the potential for fragmentation across tools and simplifies the creation, launch, and optimization of personalized experiences at a global scale.<h3 id="a/b-testing-and-real-time-experimentation-–-right-where-content-decisioning-lives">A/B testing and real-time experimentation – right where content decisioning lives</h3>Without question, A/B testing has become a critical asset for marketers. There's a bevy of third-party tools for facilitating test paradigms, but having a solution close to your content workflows is a key advantage. That’s why CoreMedia has embedded A/B testing directly into its CMS, allowing teams to validate ideas and optimize experiences as part of their standard cadence of content production. Instead of exporting content to external testing utilities and waiting for reports, editors can compare variants, monitor performance, and act on results in real time – without ever having to leave the CMS. <figure class="image image-style-align-center image_resized" style="width:82.21%"><img src="https://cmscritic.com/ms-content/uploads/2026/01/image-1769540029604.png" alt="Image" /></figure>Test ideas, measure impact, and decide faster with CoreMedia’s A/B testing. Source: CoreMedia One of the clear advantages of CoreMedia’s A/B testing is having side-by-side comparisons of variant performance. With quick go-to insights, you can determine which content resonates with customers and make quick, evidence-backed decisions.Live experiment data also shows you how users interact with each variant, enabling fast adjustments when a challenger outperforms the original. There’s also continuous optimization in context, so editors can refine content directly inside the CMS. This leads to a smoother production flow and consistent momentum in experience optimization.<h3 id="semantic-search-delivers-control-and-scalability-to-content-operations-">Semantic Search delivers control and scalability to content operations </h3>We’ve already mentioned CoreMedia’s investment in AI edge innovation, and search has been a key area of focus. And rightly so: as AI accelerates content creation and personalization, enterprises are grappling with the relevance, reuse, and governance associated with rapidly expanding content libraries. Personalization is promising. But without precision, control, and clarity, it can quickly devolve into a slow and inconsistent morass. That’s where CoreMedia’s Semantic Search comes in. Leveraging a natural language interface, it helps teams find, assess, and reuse content efficiently – even as volume and complexity increase.<figure class="image image-style-align-center image_resized" style="width:80.56%"><img src="https://cmscritic.com/ms-content/uploads/2026/01/image-1769540029638.png" alt="Image" /></figure>Natural-language search enables teams to quickly find, assess, and reuse content directly in the CMS. Source: CoreMedia For users, this is a godsend. Imagine conducting searches using everyday phrases like “winter campaign images” – all without relying on just exact keywords. This makes discovery faster, more intuitive, and more contextual than traditional search.CoreMedia’s Semantic Search also brings a layer of calm to handle your content chaos. When prompted, it automatically surfaces similar or redundant assets, reducing clutter and reinforcing brand consistency. There’s also fierce governance surrounding discoverability, enabling teams to reuse assets, avoid duplication, and maintain structured libraries as content volumes expand.<h3 id="the-verdict">The verdict</h3>The CMS and DXP landscape is both wide and deep, but there’s a growing convergence around features – particularly those imbued with AI or agentic systems. This, in turn, is creating confusion, particularly when it comes to assessing AI features within the broader corpus of capabilities. The fact that CoreMedia is enriching its CMS with onboard personalization, experimentation, and search is building on its strong heritage of foundational features, and it's addressing the real challenges teams face with the exponential growth of content assets.While composable stacks offer an array of third-party tools for things like A/B testing, brands need to move faster than ever – and having a performant, purposefully integrated solution provides a clear advantage for enterprises that are looking to accelerate. This is another check in CoreMedia’s column as a single, accountable, and trusted source that addresses critical requirements like governance and compliance. You’re not just buying enterprise software – you’re buying trust. In my opinion, a modern CMS should offer native testing and experimentation features to leverage content provenance and link marketers closer to actionable insights. To facilitate real-time journey orchestration, speed and efficacy are paramount. As such, CoreMedia is listening to the needs of marketers by providing built-in personalization and semantic search as onboard feature sets that accelerate time to vision. At the same time, offering a composable, hybrid headless posture allows a brand to onboard adjacent integrations that expand the core feature set.My recommendation: CoreMedia already has a strong commerce focus, but this added tooling should present a welcome win for users across a myriad of industries and use cases. If you’re considering a move, CoreMedia’s CMS is a solid platform, but pay close attention to how your various data sources will be handled relative to fueling your personalization. Also, as an integrated DXP, I would consider the scope of your roadmap to see if there’s additional alignment within the ecosystem.If you’re interested in seeing more, the company is offering a <a target="_blank" rel="noopener noreferrer" href="https://u7061146.ct.sendgrid.net/ls/click?upn=u001.gqh-2BaxUzlo7XKIuSly0rC39ko2jEDIdJwxcolsDUNbznLFOa0iFUDItIE1EpE2CXIq1KKbIBA7b5SjV14h7GXA-3D-3DOgKO_LYRc62DeCgOg3NLqF-2FA1Nkc-2BB6iSCezTSr7cATVeIt7vbFxqkjj807TkbpGOsHdtP-2FHWYQ8hHG-2Bh0tJIgFVOZO69Re4Ks6syHse342AC9Gvw37kkXSVzTxWGuOeP3fGPq9EXOufW3jPOsSyNAntDgg5r76UG3z9WQ-2B4SeSP2Y8kH6B5Y36WENHz3zspHNwEaDRWiwk-2BO-2BTG1zhj7Gg2FzC7esWi6WuPWJcHfaxfp9-2BXuGLX-2FJVXfSBulQ-2B6jzs4qYy5l-2FNB-2FEN3ANt3TS1abOfO5-2F1nSYji-2B1uzrhzImhavcXNVxQhJVtjg05uNJ58INknrgYXWvk6RmDjmgdYsnJQ-3D-3D">“What’s New” Webinar</a> on January 28th. You can also request a free <a target="_blank" rel="noopener noreferrer" href="https://u7061146.ct.sendgrid.net/ls/click?upn=u001.gqh-2BaxUzlo7XKIuSly0rC39ko2jEDIdJwxcolsDUNbyskU8mw7dKQbCEOpEH5cJkd2DOv6VNuJe-2F1PSX1rYFlg-3D-3Dk5q-_LYRc62DeCgOg3NLqF-2FA1Nkc-2BB6iSCezTSr7cATVeIt7vbFxqkjj807TkbpGOsHdtP-2FHWYQ8hHG-2Bh0tJIgFVOZO69Re4Ks6syHse342AC9Gvw37kkXSVzTxWGuOeP3fGPq9EXOufW3jPOsSyNAntDgg5r76UG3z9WQ-2B4SeSP2Y8kH6B5Y36WENHz3zspHNwEaDRWiwk-2BO-2BTG1zhj7Gg2FzGmk97Kfhpo6s0O7iiDxES-2FnT64AeDLfLwh2LujHv8-2FF7mqpKpNdkb7luHlyXyxnQI9y3U9u34vRTWlFMl-2F7EAHhN6m1ZXhr3rxHa4ZBUPix0RS8yDqvq3Wu-2FvzC-2BTOzvA-3D-3D">demo</a>. <hr /><h3 id="upcoming-events">Upcoming Events</h3> <img style="width:34.15%" src="https://cmscritic.com/ms-content/uploads/2026/01/logo_jday_hor.png" /><h4 id="joomladay-usa-2026"><a target="_blank" rel="noopener noreferrer" href="https://www.jdayusa.com/">JoomlaDay USA 2026</a></h4>April 29 - May 2, 2026 – Delray Beach, FloridaBe part of the Joomla community in one of the most iconic cities in the world! JoomlaDay USA 2026 is coming to Delray Beach, and you can join us for a dynamic event packed with insights, workshops, and networking opportunities. Learn from top Joomla experts and developers offering valuable insights and real-world solutions. Participate in interactive workshops and sessions and enhance your skills in Joomla management, development, design, and more. And connect with fellow Joomla enthusiasts, developers, and professionals from across the world.<a target="_blank" rel="noopener noreferrer" href="https://www.jdayusa.com/"> Book your seats today.</a> <img style="width:30.06%" src="https://cmscritic.com/ms-content/uploads/2026/01/cms-summit-26-logo.jpg" alt="" /><h4 id="cms-summit-26"><a target="_blank" rel="noopener noreferrer" href="https://www.boye-co.com/conferences/cmssummit26">CMS Summit 26</a></h4>May 12-13, 2026 – Frankfurt, GermanyThe best conferences create space for honest, experience-based conversations. Not sales pitches. Not hype. Just thoughtful exchanges between people who spend their days designing, building, running, and evolving digital experiences. CMS Summit brings together people who share real stories from their work and platforms and who are interested in learning from each other on how to make things better. Over two days in Frankfurt, you can expect practitioner-led talks grounded in experience, conversations about trade-offs, constraints, and decisions, and time to compare notes with peers facing similar challenges. Space is limited for this exclusive event, <a target="_blank" rel="noopener noreferrer" href="https://www.boye-co.com/conferences/cmssummit26/tickets">so book your seats today.</a> <img style="width:30.13%" src="https://cmscritic.com/ms-content/uploads/2025/12/image-1765546475634.png" /><h4 id="umbraco-codegarden-2026"><a target="_blank" rel="noopener noreferrer" href="https://codegarden.umbraco.com/">Umbraco Codegarden 2026</a></h4>June 10–11, 2026 – Copenhagen, DKJoin us in Copenhagen (or online) for the biggest Umbraco conference in the world – two full days of learning, genuine conversations, and the kind of inspiration that brings business leaders, developers, and digital creators together. Codegarden 2026 is packed with both business and tech content, from deep-dive workshops and advanced sessions to real-world case studies and strategy talks. You’ll leave with ideas, strategies, and knowledge you can put into practice immediately. <a target="_blank" rel="noopener noreferrer" href="https://codegarden.umbraco.com/">Book your tickets today.</a> <img style="width:36.69%" src="https://cmscritic.com/ms-content/uploads/2026/01/open-source-cms-26.jpg" /><h4 id="open-source-cms-26"><a target="_blank" rel="noopener noreferrer" href="https://www.boye-co.com/conferences/opensourcecms26">Open Source CMS 26</a></h4>October 20–21, 2026 – Utrecht, NetherlandsJoin us for the first annual edition of our prestigious international conference dedicated to making open source CMS better. This event is already being called the “missing gathering place” for the open source CMS community – an international conference with confirmed participants from Europe and North America. Be part of a friendly mix of digital leaders from notable open source CMS projects, agencies, even a few industry analysts who get together to learn, network, and talk about what really matters when it comes to creating better open source CMS projects right now and for the foreseeable future. <a target="_blank" rel="noopener noreferrer" href="https://www.boye-co.com/conferences/opensourcecms26/tickets">Book your tickets today.</a>

Core Value: CoreMedia Adds Native Personalization and Experimentation to its CMS

Call Tracking + AI 

Call Tracking + AI that Turns Calls into Leads

#ffffff

<hr /> Over the years, I’ve built websites a-plenty using no-code builders, from stand-alone products to plug-ins for open source platforms. I’ve experimented with everything from <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/products/elementor">Elementor</a> to <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/products/squarespace">Squarespace</a> to <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/products/webflow">Webflow</a>, and had a mix of results up and down the scale. The devil, it seems, is always in the details.I remember seeing the first entries in what we’ll call the “modern” era of AI-powered tools that promise a “prompt and a dream” to a working site. In my early trials, I ran into the limitations of what was possible – but improvements have certainly been made over the last year.The current crop of vibe coding tools is now fairly robust. Watching laypeople conjure apps using <a target="_blank" rel="noopener noreferrer" href="https://base44.com/">Base44</a> for example, is kinda magical. But it’s also a bit misleading. As I’ve <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/joyconf-stories-netlifys-matt-biilmann-on-the-power-of-the-storyblok-partnership">discussed with Matt Biilmann</a> of <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/products/netlify">Netlify</a>, you wouldn’t run these prototypes across the finish line without a competent developer's eye, but they’re giving laypeople a solid starting point. Websites are a different bailiwick. While some projects might only require a static page, most need a backend to manage the concerns. In other words, you need a CMS to complete the equation. That’s where <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/strapi-casts-for-growth-in-the-headless-sea-a-conversation-with-ceo-pierre-burgy">Pierre Burgy</a> saw an opportunity to do it better with a new platform called <a target="_blank" rel="noopener noreferrer" href="https://fimo.ai/">Fimo.ai</a> – which officially launched today.As Pierre explained, existing vibe coding tools are great for building apps, but websites have their own set of unique requirements. As the founder and CEO of <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/products/strapi">Strapi</a> – the most popular open source headless CMS – he’s spent the last decade focused on a better backend experience. Strapi has amassed thousands of GitHub stars and contributors, and millions of downloads, winning the hearts of users across the globe. <figure class="media"><div data-oembed-url="https://www.youtube.com/watch?v=qKN3fbDE_Sg"><div style="position:relative;padding-bottom:100%;height:0;padding-bottom:56.2493%"><iframe src="https://www.youtube.com/embed/qKN3fbDE_Sg" style="position:absolute;width:100%;height:100%;top:0;left:0" frameborder="0" allow="autoplay; encrypted-media" allowfullscreen></iframe></div></div></figure> With this in mind, Fimo.ai positions itself as an AI-native CMS that focuses on the really important aspects of managing a website – things like translating and updating content with ease, accessing reusable assets, optimizing SEO/GEO, running A/B tests and personalizing pages, scheduling releases, and more. Already a fixture on <a target="_blank" rel="noopener noreferrer" href="https://www.producthunt.com/products/fimo-2">Product Hunt,</a> Fimo.ai is a snap to get started with. I created an account using my GitHub creds and was playing around with a sample project in seconds. The UX is sleek, elegant, and incredibly easy to navigate. It all feels fluid. Even a novice will find it comfortable to get around.<h3 id="fimo.ai-is-rich-with-features">Fimo.ai is rich with features</h3>Fimo.ai has a bold roadmap, but it’s rolling out with a complete set of features that will allow you to build with intention and take your project live. For the purposes of my very first demo sample, I replicated an existing site and prompted a blog to be added. As billed, the process was quick – although the complexity of your task will likely impact your wait time. Still, it’s all like waving a magic wand to cast your project into existence.  <figure class="image image-style-align-center image_resized" style="width:84.06%"><img src="https://cmscritic.com/ms-content/uploads/2026/01/image-1769004638929.png" alt="A screenshot of a computer

AI-generated content may be incorrect." /></figure> Once inside, I was able to peruse the various entities with little to no friction. Everything is logically within reach, so you can navigate anywhere in seconds. If I wanted to, I could invite users to work with me – and there’s also a sense of presence, so you can see what your team is doing in real-time. Prompting changes is a slam-dunk. Once my site was fully generated, I was able to start conversationally styling the mechanics. You can adjust content, elements, and even classes across the site. Like any AI generator, feeding it richer, more detailed prompts can improve your outcomes. <figure class="image image-style-align-center image_resized" style="width:82.98%"><img src="https://cmscritic.com/ms-content/uploads/2026/01/image-1769004638907.png" alt="A screenshot of a video chat

AI-generated content may be incorrect." /></figure> The live preview allows you to access any element to tweak styles and properties, and the built-in CMS lets you manage the content all in one place. As far as assets are concerned, there’s a media library for keeping everything organized and accessible.  <figure class="image image-style-align-center image_resized" style="width:82.64%"><img src="https://cmscritic.com/ms-content/uploads/2026/01/image-1769004639006.png" alt="A screenshot of a computer

AI-generated content may be incorrect." /></figure> One thing I really like is the ease of toggling into code. There’s a split-view that really makes it comfortable to assess and modify components, and you have access to dependencies and resources at all times. After I added a blog, I was able to seamlessly access all of the entries and make edits on the fly. The whole experience was very easy to customize and update, and there’s plenty of runway for building this out as part of a robust content strategy – with the underlying structure and fundamentals to support your SEO and GEO goals.  <figure class="image image-style-align-center image_resized" style="width:81.81%"><img src="https://cmscritic.com/ms-content/uploads/2026/01/image-1769004639029.png" alt="A screenshot of a computer

AI-generated content may be incorrect." /></figure> Of course, you’re probably asking, “what if I screw up?” Like any good CMS or system of authority, there’s a content history you can access, allowing you to roll back to previous versions as needed. On that note: I intentionally created an error in my build (removing a wrapper div for an image), and Fimo not only detected it, but offered to fix it. Seven seconds later, I was back to a proper build and preview – and ready to rock and roll. <h3 id="hosting">Hosting</h3>Fimo.ai doesn’t require a lot of fancy DevOps footwork to bring your site to life. You can go live globally in one click with its secure, built-in hosting. Just click the button in the upper right and it builds and deploys the current preview state. Fimo takes care of everything. If you have a team, the obvious benefit is the ability to collaborate freely in the preview mode without affecting any visitors to your live production site. In other words, you have a staging environment with a one-click pathway to production.Every project is published by default under a free fimo.site subdomain. But you do have the option under a premium plan to <a target="_blank" rel="noopener noreferrer" href="https://docs.fimo.ai/publish/custom-domains">add your own custom domain</a>, which provides a fully branded experience. On the roadmap, you’ll soon be able to connect your Fimo.ai project to your GitHub account, so your code and history live in a repo. This will augment the benefits of controlling your version history, collaborating with other team members, syncing with changes, and managing granular code-based considerations like setting up CI/CD pipelines to manage the flow.<h3 id="documentation">Documentation</h3>Based on the quality of the documentation, it’s evident that seasoned content and development people were behind this project. From end to end, the guidance is clear, concise, and well-structured. There’s also a cache of learning resources on vibe coding, prompt engineering, and even how to optimize the use of your AI credits in Fimo.I particularly like how they’ve simplified many of the instructional posts with a quadrant of benefits, making the explanations much more accessible to laypeople without any coding or technical background. There’s also the presence of meetups, community, and even a referral program for earning credits – giving it all a grassroots vibe that could grow organically. <h3 id="pricing">Pricing</h3>As I just mentioned, Fimo is an AI website builder, so it’s devouring credits with every prompt. Being judicious and strategic about how you use those prompts is key – and I’m impressed at how proactive they are with advocating for solid prompt engineering. At launch, Fimo.ai is offering two simple options. The first is a Free plan that offers up to 3 projects and 2,500 monthly credits. That’s enough to trick out a basic site and experiment with the possibilities. The only downside with the Free tier is the presence of the Fimo platform badge, which makes the case for upgrading. Fimo’s Premium plan is just $25 a month and provides a lot more power. Along with 25,000 monthly credits, you get unlimited projects, 30 days of version history, and the removal of the platform badge. It’s pretty robust considering what you get.<h3 id="the-verdict">The verdict</h3>The market is awash with AI builders, so there’s plenty of choice if you’re looking for the “easier lane” for launching a project. But having a solid CMS baked into the recipe is a key differentiator, and something that’s only been available in certain platform offerings. I’ve long been a fan of Strapi, and their collective knowledge and experience have clearly been injected into Fimo. That gives it a content management framework and structural mindset that other builders might be lacking. As someone who also wants access to code – and potentially to a Git-powered solution – Fimo is also tracking in the right direction with its current features and broader roadmap. It really appeals to a wide range of users up and down the technical spectrum.There’s also a spirit of startup magic in this tool. I love how they tapped Product Hunt as a channel for marshalling grassroots momentum while inviting seasoned builders from the Strapi side into the mix. It feels fresh, even if it's entering a noisy segment of the building experience ecosystem.My recommendation: It's early days (um, day one, actually), so running a workload is still something I need to assess. With websites, there's a lot to explore in the way of forms, A/B testing, and other factors – as well as the ability to connect with other systems as part of an integrated, composable play. But based on what I've already seen, you should create a free account and give Fimo a spin. When I compare it to other enterprise-grade builders, it's achieving a simpler, more intuitive flow that most users will find satisfying. Be sure to check out the sample projects in the gallery to see just how far uses are pushing it. You might feel a little FOMO, but that should light a fire under you to create some beautiful sites of your own. <hr /><h3 id="upcoming-events">Upcoming Events</h3> <img style="width:30.06%" src="https://cmscritic.com/ms-content/uploads/2026/01/cms-summit-26-logo.jpg" alt="" /><h4 id="cms-summit-26"><a target="_blank" rel="noopener noreferrer" href="https://www.boye-co.com/conferences/cmssummit26">CMS Summit 26</a></h4>May 12-13, 2026 – Frankfurt, GermanyThe best conferences create space for honest, experience-based conversations. Not sales pitches. Not hype. Just thoughtful exchanges between people who spend their days designing, building, running, and evolving digital experiences. CMS Summit brings together people who share real stories from their work and platforms and who are interested in learning from each other on how to make things better. Over two days in Frankfurt, you can expect practitioner-led talks grounded in experience, conversations about trade-offs, constraints, and decisions, and time to compare notes with peers facing similar challenges. Space is limited for this exclusive event, <a target="_blank" rel="noopener noreferrer" href="https://www.boye-co.com/conferences/cmssummit26/tickets">so book your seats today.</a> <img style="width:30.13%" src="https://cmscritic.com/ms-content/uploads/2025/12/image-1765546475634.png" /><h4 id="umbraco-codegarden-2026"><a target="_blank" rel="noopener noreferrer" href="https://codegarden.umbraco.com/">Umbraco Codegarden 2026</a></h4>June 10–11, 2026 – Copenhagen, DKJoin us in Copenhagen (or online) for the biggest Umbraco conference in the world – two full days of learning, genuine conversations, and the kind of inspiration that brings business leaders, developers, and digital creators together. Codegarden 2026 is packed with both business and tech content, from deep-dive workshops and advanced sessions to real-world case studies and strategy talks. You’ll leave with ideas, strategies, and knowledge you can put into practice immediately. <a target="_blank" rel="noopener noreferrer" href="https://codegarden.umbraco.com/">Book your tickets today.</a> <img style="width:40.76%" src="https://cmscritic.com/ms-content/uploads/2026/01/open-source-cms-26.jpg" /><h4 id="open-source-cms-26"><a target="_blank" rel="noopener noreferrer" href="https://www.boye-co.com/conferences/opensourcecms26">Open Source CMS 26</a></h4>October 20–21, 2026 – Utrecht, NetherlandsJoin us for the first annual edition of our prestigious international conference dedicated to making open source CMS better. This event is already being called the “missing gathering place” for the open source CMS community – an international conference with confirmed participants from Europe and North America. Be part of a friendly mix of digital leaders from notable open source CMS projects, agencies, even a few industry analysts who get together to learn, network, and talk about what really matters when it comes to creating better open source CMS projects right now and for the foreseeable future. <a target="_blank" rel="noopener noreferrer" href="https://www.boye-co.com/conferences/opensourcecms26/tickets">Book your tickets today.</a>

Vibe-coding FOMO? Fimo.ai offers easy website building with AI-native CMS capabilities

Griddo DXP Powers University Websites and Digital Experiences with a PhD in Performance

<hr /> Umbraco is opening a new gift in this post-holiday season: a new office in Melbourne, Australia.This is just the latest in the open source CMS vendor’s global ambitions, beginning with the opening of a US office in Charlotte back in August of 2020. Since then, the company has expanded its regional hosting for <a target="_blank" rel="noopener noreferrer" href="https://umbraco.com/products/umbraco-cloud/">Umbraco Cloud</a> users in both Australia and Canada – and most recently established a UK office in September of 2025.This is another big move, demonstrating Umbraco’s confidence as it looks to grow across multiple markets in the Asia-Pacific region. To get the job done, the company has tapped <a target="_blank" rel="noopener noreferrer" href="https://www.linkedin.com/in/emmanueltissera/">Emmanuel Tissera</a> to create and lead a team of dedicated professionals tasked with supporting Umbraco’s partners and enterprise customers in Australia, New Zealand, and the APAC territory. <figure class="image image-style-align-center image_resized" style="width:37.85%"><img src="https://cmscritic.com/ms-content/uploads/2026/01/image-1767719899828.png" /></figure>Umbraco's Head of APAC Emmanuel Tissera. Source: Umbraco Tissera comes from solid Umbraco stock. As the previous Technical Director at <a target="_blank" rel="noopener noreferrer" href="https://www.luminary.com/about">Luminary</a>, the first of <a target="_blank" rel="noopener noreferrer" href="https://umbraco.com/partners/find-a-solution-partner/?skill=&amp;sector=&amp;country=australia&amp;level=platinum">three digital agencies in Australia</a> to achieve Umbraco Platinum Partner status, he led and grew a team of developers building digital experiences for enterprise clients. He was also instrumental in establishing Umbraco’s regional hosting in 2023 to provide data residency for Umbraco Cloud users in Australia and New Zealand.“I’m genuinely excited about taking on this new role, which is the culmination of fifteen years working with the Umbraco CMS on both the client and agency side,” Tissera said. As the company framed in its announcement, a growing number of APAC partners are building highly scalable digital experiences on the Umbraco CMS platform for a wide range of organizations with enterprise-grade requirements. This includes <a target="_blank" rel="noopener noreferrer" href="https://www.calicoagency.com.au/our-work/zoos-victoria/">Zoos Victoria</a> (which serves 2.25 million visitors a year), <a target="_blank" rel="noopener noreferrer" href="https://www.koben.com.au/projects/australia-for-unhcr">Australia for UNHCR</a>, and <a target="_blank" rel="noopener noreferrer" href="https://www.remade.org.au/">ReMade in Australia</a>. To provide partners with essential local support for RFPs, technical demos, and PoCs, Umbraco decided to open an office in Melbourne's central business district.According to <a target="_blank" rel="noopener noreferrer" href="https://www.linkedin.com/in/mats-persson-296a66/">CEO Mats Persson</a>, the addition of Tissera is a key part of the success quotient, providing seasoned leadership and broad industry expertise – all underscored by a strong Umbraco foundation.“We are thrilled to have someone with Emmanuel’s depth of technical expertise, business acumen, community involvement, and interpersonal skills to lead, grow, and strengthen the Umbraco APAC team,” Persson said. “He brings more than two decades’ experience of guiding strategy, implementing technology, and shaping solutions architecture for leading enterprises. Clients, colleagues and the community can be reassured that they are in safe hands.<h3 id="a-deep-heritage-of-cms-expertise">A deep heritage of CMS expertise</h3>As a member of Umbraco's Management team reporting directly to Persson, Tissera will lead the strategy and execution for growing the Umbraco footprint across the Asia-Pacific region, focusing on the development of high-value relationships with partners, clients, and the open-source community. Leveraging his breadth of hands-on experience – crystallized by earning Umbraco MVP status six years in a row – Tissera plans to demonstrate the power of Umbraco as a scalable, performant, and friendly CMS for businesses and developers in the region. During his decade-long tenure at Luminary, he built enterprise-scale websites for leading Australian brands, including Snooze, Metricon, and the Melbourne Airport. He also provided solutions architecture for Schneider Electric and Netwealth, and led discovery projects for the New South Wales Government and UNICEF.Tissera brings proven insight to this new role. For the last 23 years, he has worked as a software engineer, building experience across the market’s leading content management systems. From the client perspective, he has worked with a bevy of notable organizations, including Emirates in Dubai and the Australian Associated Press. Tissera’s success is built on a solid Umbraco foundation, and he credits the company for helping to unlock his personal journey into the development field. He continues to pay that forward as a highly regarded contributor to the open source community, organizing regular meetups with fellow Umbraco developers across the APAC region. “My Umbraco expertise helped me to land my first web developer role in Australia, and I’ve been organizing developer meetups for the past eight years,” Tissera said. “The opening of the Melbourne office demonstrates Umbraco HQ’s commitment to APAC. I’m proud to be leading and growing the team to provide boots on the ground for Umbraco partners, enterprise customers, and the wider Umbraco community in Australia, New Zealand, and the Asia-Pacific region.”<h3 id="the-verdict-">The verdict </h3>Umbraco is opening 2026 with a strong commitment to its global strategy, building methodically and mindfully. By tapping a proven talent with Tissera, the company is leaning on a local expert with a worldwide reputation – someone who can help frame the benefits of the open source platform and its roadmap as it edges further into AI, orchestration, MCP, and other initiatives. There’s wind in Umbraco’s sails, and for good reason. In my <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/the-right-person-to-lead-umbraco-appoints-mats-persson-as-ceo-reflecting-growth-ahead">previous conversations</a> with Persson – including a <a target="_blank" rel="noopener noreferrer" href="https://www.youtube.com/watch?v=r3EYipUWEPc&amp;t=102s">recent webinar we co-hosted</a> on the future of composability – the company is harnessing its differentiated value to enable enterprises with a complete ecosystem of capabilities. Much of the innovation and traction is coming from its highly engaged community of more than 250,000 open-source contributors and an international network of digital agency partners, with trust being reinforced by the Umbraco commercial organization – which ensures the platform remains supported, updated, and resilient.As 2026 blossoms, agentic AI will undoubtedly be a critical requirement for enterprises. But it must demonstrate value. Umbraco’s roadmap continues to drive innovation in key areas, and its open source posture gives it a unique angle when it comes to customization and experimentation. Further, as digital sovereignty becomes a more central topic for organizations, having options for localized cloud hosting provides an added dimension of confidence and trust. These are all points in its value equation. Umbraco has always been smart, patient, and intentional with its strategy, and this latest expansion demonstrates an intelligent focus on reinforcing support for people and partnerships – which is always the best place to activate growth. <hr /><h3 id="upcoming-events">Upcoming Events</h3> <img style="width:31.44%" src="https://cmscritic.com/ms-content/uploads/2025/08/cms-kickoff-2026-logo.png" alt="" /><h4 id="cms-kickoff-2026"><a target="_blank" rel="noopener noreferrer" href="https://www.boye-co.com/conferences/cmskickoff26">CMS Kickoff 2026</a></h4>January 13-14, 2026 – St. Petersburg, FLMeet industry leaders at our fourth annual CMS Kickoff – the industry's premier global CMS event. Similar to a traditional kickoff, we reflect on recent trends and share stories from the frontlines. Additionally, we will delve into the current happenings and shed light on the future. Prepare for an unparalleled in-person CMS conference experience that will equip you to move things forward. This is an exclusive event – space is limited, <a target="_blank" rel="noopener noreferrer" href="https://www.boye-co.com/conferences/cmskickoff26">so secure your tickets today.</a> <img style="width:30.13%" src="https://cmscritic.com/ms-content/uploads/2025/12/image-1765546475634.png" /><h4 id="umbraco-codegarden-2026"><a target="_blank" rel="noopener noreferrer" href="https://codegarden.umbraco.com/">Umbraco Codegarden 2026</a></h4>June 10–11, 2026 – Copenhagen, DKJoin us in Copenhagen (or online) for the biggest Umbraco conference in the world – two full days of learning, genuine conversations, and the kind of inspiration that brings business leaders, developers, and digital creators together. Codegarden 2026 is packed with both business and tech content, from deep-dive workshops and advanced sessions to real-world case studies and strategy talks. You’ll leave with ideas, strategies, and knowledge you can put into practice immediately. <a target="_blank" rel="noopener noreferrer" href="https://codegarden.umbraco.com/">Book your tickets today.</a>

Umbraco Accelerates Global Growth with New Melbourne Office, Appoints Emmanuel Tissera Head of APAC

<hr /> <a target="_blank" rel="noopener noreferrer" href="https://en.wikipedia.org/wiki/One_Battle_After_Another">One Battle After Another</a> is already garnering buzz as an Oscar contender. But there’s another battle brewing for the top spots in the <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/cms-critic-awards">14th Annual CMS Critic Awards</a> – and you get to nominate the contenders!As usual, we’re not the Academy. During this contest, we put you in the judge’s seat, so you can tell us what CMS and related tools really blew your mind in 2025.Keep scrolling for more background and the house rules, but here's how it works in a nutshell: Make your nominations at <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/nominate">www.cmscritic.com/nominate.</a> We take the top five contenders across a range of categories, open that up to general voting, and announce the victors in late February.DiCaprio might steal the show on screen, but he doesn’t hold a candle to agentic workflows. Content is the real star of this action flick, and the CMS Critic Awards are an opportunity for you to sing the praises of the platforms that power your digital experiences.<h3 id="celebrating-the-content-community">Celebrating the content community</h3>If you’re not familiar, the CMS Critic Awards are an institution in the content management and digital experience industries. It unites rabid fans across the globe to rally around the tools they love – no small feat in today’s fleeting technology landscape. With well-established enterprise vendors and a plethora of open source platforms, CMS enjoys some of the most loyal user communities in the tech pantheon. That’s why we’ve had such incredible participation over the past 13 years, making ours one of the longest-running awards programs in our industry (you can check out<a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/cms-critic-awards"> all the previous winners here</a>).While CMS is our North Star, we also make space for the expanded ecosystem of products. Over the last decade, we've seen the rapid rise of digital experience technologies, from pure-play to fully integrated. To that end, we include categories for e-commerce, digital asset management, and even product information management. If it's a system that manages content, we want to celebrate it.In a world where using technology can feel like fighting one battle after another, the CMS Critic Awards is proof that loyalty still lives – and people make all the difference.<h3 id="2025:-the-agents-cometh…">2025: The agents cometh…</h3>…and they’re still coming. Without a doubt, this was the year when AI shifted to an agentic gear, with nearly every CMS, DXP, and adjacent platform touting its advancements with agents (and in some cases, “super agents”). It was a rapid-fire news cycle infused with innovative announcements – and we covered some of the biggest shifts throughout the year.We traversed the world in 2025, from San Francisco to Hamburg, connecting with communities and following the rattle and hum of the content world. With hundreds of articles published over the last 12 months, there’s too much to cover – but here are a few highlights:<ul><li>Platforms made big moves this year, from <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/">Contentstack’s acquisition of Lytics</a> to <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/seasons-of-love-sitecore-symposium-2025-sings-putting-ai-and-marketers-in-the-spotlight">Sitecore’s launch of its new Sitecore AI.</a> We attended both conferences, reporting from the ground with exclusive interviews. </li><li>At every event – from <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/joy-to-the-content-world-storyblok-brings-ai-innovation-and-human-connection-to-joyconf-2025">Storyblok’s inaugural JoyConf</a> to the <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/the-deep-dish-on-composable-6-tasty-takeaways-from-the-mach-alliances-2025-conference">MACH Alliance’s “The Composable Conference” </a>– agentic AI was a constant undercurrent, manifesting in a wide range of applications, use cases, features, and partnerships. </li><li>Analyst grids were rife with change as enterprise vendors like <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/optimizely-opal-fuels-marketers-with-powerful-ai-agents-via-googles-gemini-enterprise">Optimizely made headlines</a> with AI advancements and GEO-ready CMS capabilities. <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/rush-to-geo-adobe-to-acquire-semrush-for-19b-to-enhance-ai-search">Adobe’s acquisition of SEO darling Semrush</a> was big news, Progress shook things up with its new <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/progress-powers-its-vision-for-generative-cms-with-agentic-rag-and-a-legacy-of-innovation">Progress Agentic RAG offering</a>, and <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/fight-the-cognitive-overload-brightspot-lights-the-way-to-productivity-with-its-evolutionary-cms-release">Brightspot launched</a> a game-changing release of its CMS.</li><li>Meanwhile, headless CMS players continued to drive innovation, from <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/the-headless-holodeck-joel-varty-of-agility-cms-on-warp-speed-demos-ai-and-the-next-generation-of-cms">Agility</a> to <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/agentic-cms-why-kontentais-vision-for-the-future-of-content-management-is-inspiring">Kontent.ai</a> to <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/hygraph-studio-sets-sail-with-increased-content-velocity-and-new-asset-management-capabilities">Hygraph</a>, leveraging their native composability to accelerate new AI and agentic capabilities and a host of dynamite enhancements.</li><li>Open source was also a big part of the conversation. In the wake of last year’s <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/wp-engine-wins-an-injunction-against-automattic-is-the-wordpress-scorched-earth-campaign-over">“WordPress Debacle,”</a> we broke the news about the new <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/alls-fair-in-love-and-war-new-fair-package-manager-aims-to-bring-peace-to-the-wordpress-ecosystem">FAIR Package introduced at Alt Ctrl Org,</a> helping to shape a healing path forward. During our coverage of <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/sowing-the-seeds-of-love-umbracos-codegarden-2025-celebrates-20-years-of-community-and-innovation">Umbraco’s Codegarden event,</a> we saw notable traction in areas like orchestration, MCP, and more. And we were honored to help judge <a target="_blank" rel="noopener noreferrer" href="https://t3con.typo3.com/awards">the TYPO3 Awards,</a> which featured some inspiring and ambitious entries.    </li><li>Along with our coverage of pure play DAM platforms like <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/products/cloudinary">Cloudinary</a>, customer data was on our radar. From <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/hightouch-launches-high-performance-agents-to-help-marketers-move-10x-faster">Hightouch</a> to <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/treasure-data-brings-ai-marketing-cloud-and-super-agent-capabilities-to-aws-marketplace">Treasure Data</a>, we saw incredible use cases for AI and evolving roadmaps for agents at scale. More to come on that in 2026. </li><li>We featured lots of great research on a range of topics, from <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/agentic-panic-new-study-finds-ai-agents-in-production-face-infrastructure-and-reliability-challenges">agent system performance</a> to <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/put-on-a-happy-cms-face-storybloks-facial-coding-experiment-reveals-how-ai-is-sparking-joy">facial coding experiments.</a> We also tracked some innovative new tools in areas like <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/one-ux-to-rule-them-all-auxia-powers-customer-journeys-with-ai-agents-in-new-unified-experience">customer journey orchestration</a> while continuing to <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/the-complete-wordpress-accessibility-checklist-for-2026">shine a light on accessibility</a> and more exotic topics like <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/what-i-mean-to-say-a-practitioner-perspective-on-ai-semantics-and-content-evolution">semantics and content evolution.</a>  </li></ul>Much like last year, traditional category lines are blurring, and new monikers are entering the lexicon. Platforms now offer a wide range of tools and capabilities, particularly in the case of DXPs. But we're focusing on clear, well-established lanes – and as always, if you feel a single vendor can live in more than one category, it’s your choice to nominate it. <h3 id="be-kind-–-your-mother-might-be-watching">Be kind – your mother might be watching</h3>The CMS Critic Awards are intended to be fun and friendly. But they do, at times, get a little intense. Every year, we receive thousands of ballots. Users come together like wolfpacks, championing the platforms they love. We also intercept a number of, shall we say, “passionate” pleas, demanding to know why certain platforms were in a specific category, or why their tool wasn’t in the running. As always, we try to operate in a space of respect and integrity. Obviously, if a platform isn’t truly open source, it won’t be considered for “Best Open Source CMS.” But now more than ever, we're blurring the proverbial lines – and let’s face it, the analysts are also compounding the problem. So, our editorial team endeavors to stay out of the nominating process. As a reminder, we only take the top five in each category by nomination count, so anything below that won’t be featured in the final voting in February.To the victors go the spoils! Winners receive official badging, shout-outs on social media, and one month of upgraded status in our highly-trafficked <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/products">Product Directory.</a> <h3 id="how-to-make-your-nominations-">How to make your nominations </h3>The good news is that it’s easy – and fun. Here’s how you can participate:<ul><li>Visit <a target="_blank" rel="noopener noreferrer" href="http://www.cmscritic.com/nominate">www.cmscritic.com/nominate</a></li><li>Fill out the required fields and enter the names of your nominees in each category. You don't have to include a nomination for every category – only complete the fields that you care about, and your ballot will be counted. Remember that you can nominate the same vendor in multiple categories.</li><li>Once completed, click the “Submit” button at the bottom of the form. </li><li>You can only nominate once, and companies or brands that offer incentives of any kind will be disqualified.</li><li>Spread the word! Remember to share and encourage others to participate, especially across your social channels.</li><li>Nominations close on January 25, 2026, so get out there and rally your communities! Once we tabulate the results, we’ll announce the top five for general voting in early February via email and social. </li></ul>We might call this a battle, but it’s really a lovefest for CMS – and you call the shots. So make your nominations today! <hr /><h3 id="upcoming-events">Upcoming Events</h3> <img style="width:31.44%" src="https://cmscritic.com/ms-content/uploads/2025/08/cms-kickoff-2026-logo.png" alt="" /><h4 id="cms-kickoff-2026"><a target="_blank" rel="noopener noreferrer" href="https://www.boye-co.com/conferences/cmskickoff26">CMS Kickoff 2026</a></h4>January 13-14, 2026 – St. Petersburg, FLMeet industry leaders at our fourth annual CMS Kickoff – the industry's premier global CMS event. Similar to a traditional kickoff, we reflect on recent trends and share stories from the frontlines. Additionally, we will delve into the current happenings and shed light on the future. Prepare for an unparalleled in-person CMS conference experience that will equip you to move things forward. This is an exclusive event – space is limited, <a target="_blank" rel="noopener noreferrer" href="https://www.boye-co.com/conferences/cmskickoff26">so secure your tickets today.</a> <img style="width:30.13%" src="https://cmscritic.com/ms-content/uploads/2025/12/image-1765546475634.png" /><h4 id="umbraco-codegarden-2026"><a target="_blank" rel="noopener noreferrer" href="https://codegarden.umbraco.com/">Umbraco Codegarden 2026</a></h4>June 10–11, 2026 – Copenhagen, DKJoin us in Copenhagen (or online) for the biggest Umbraco conference in the world – two full days of learning, genuine conversations, and the kind of inspiration that brings business leaders, developers, and digital creators together. Codegarden 2026 is packed with both business and tech content, from deep-dive workshops and advanced sessions to real-world case studies and strategy talks. You’ll leave with ideas, strategies, and knowledge you can put into practice immediately. <a target="_blank" rel="noopener noreferrer" href="https://codegarden.umbraco.com/">Book your tickets today.</a>

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