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Content Management Article

<a href="https://www.cmscritic.com/shock-and-awe-adobe-to-acquire-ui-design-platform-figma-for-20-billion/">Adobe</a>, <a href="https://www.cmscritic.com/acquia-and-the-art-of-the-possible-interview-with-chief-market-officer-jennifer-griffin-smith/">Acquia</a>, and <a href="https://www.cmscritic.com/optimizely-integrates-b2b-commerce-cloud-and-content-cloud-combines-headless-commerce-with-cms/">Optimizely</a> are Leaders in the latest <a href="https://www.forrester.com/report/the-forrester-wave-tm-content-management-systems-q3-2023/RES178520" target="_blank">Forrester Wave: Content Management Systems, Q3 2023</a> – a quarterly report published by one of the most prestigious and respected analyst firms in the technology industry.
The report, published today, provides a glimpse of where CMS platforms are positioned. Forrester ranks companies on a visual graph across several concentric strata: Challengers, Contenders, Strong Performers, and Leaders. A CMS platform’s position is then determined based on criteria reflecting its offering strength, strategy, and market presence.
<h2>Leading the CMS category </h2>
According to a <a href="https://www.businesswire.com/news/home/20230822212172/en/Acquia-Named-a-Leader-in-Content-Management-Systems-Report-by-Independent-Research-Firm" target="_blank">press release from Acquia </a>– one of the three platforms in the Leader category – the Q3 Forrester Wave report evaluated 10 CMS providers based on 26 criteria, focusing on the aforementioned criteria.
The report cited that “Acquia performs the strongest in low-code/no-code, translations for global content deliveries, and back-end extensibility – all supported by strong practitioner and developer programs.” The company earned the highest possible scores in the architecture (extensibility and configuration), practitioner and developer communities, partner ecosystem, and global delivery strategy criteria.
Optimizely, another Leader, also <a href="https://www.prnewswire.com/news-releases/optimizely-named-a-leader-in-content-management-systems-by-industry-research-firm-301908245.html" target="_blank">issued a press release</a> about its position. The Forrester report stated that the platform "performs very well in personalization, A/B testing, and translation and localizations."
Additionally, the report indicated Optimizely's CMS "excels at depth of content and audience analytics off the shelf (no additional licensing) and a strong ability to scale content delivery through its partnership with <a href="https://www.cmscritic.com/contentstack-offers-microsoft-azure-becomes-only-multi-cloud-saas-cms-qa-with-cto-nishant-patel/">Microsoft Azure</a> and its cloud-native architecture."
<h2>Contentstack drives strong performance</h2>
While the Leader category remains the domain of large enterprise DXPs, <a href="https://www.cmscritic.com/top-free-headless-cms-platforms/">headless</a> CMS players are gaining ground. Case in point: <a href="https://www.cmscritic.com/contentstack-raises-57-5-million-in-series-b-round-qa-with-ceo-neha-sampat/">Contentstack</a>.
Buoyed by its <a href="https://www.cmscritic.com/new-mach-alliance-maturity-assessment-tool-helps-organizations-evaluate-their-mach-readiness/">MACH</a> (Microservices, APIs, Cloud-native SaaS, Headless) focus and composable approach – along with best-in-class, turnkey, no-code integrations – the company is leading the Strong Performer category in the Forrester Wave report.
According to an article on the <a href="https://www.contentstack.com/resources/report/forrester-wave-report-2023?utm_medium=email-newsletter&amp;utm_source=marketo&amp;utm_campaign=2023-23-08-august-monthly-newsletter&amp;mkt_tok=NDg5LVdOSS0zODMAAAGNwg2flcZin6FEq-r-0_FcJUMeWdg_wzl49C_gzpN1gvxH7TnAnUakU4Mp4aFsa52WTa2dI1bZs97lBpqwBgmvq3Ivq1I0p0AUV9BkNOClolY" target="_blank">Contentstack website</a>, the report stated that “Contentstack performs well in several categories but shines in its ease of back-end extensibility through turnkey integrations, coupled with global deployments.”
Along with its MACH posture, the report also noted that “as a founding member of the <a href="https://www.cmscritic.com/the-future-is-composable-a-conversation-with-new-mach-alliance-president-casper-rasmussen/">MACH Alliance,</a> it excels in innovation, global delivery, and a straightforward pricing model.”
<a href="https://www.cmscritic.com/what-contentfuls-175m-investment-round-means-for-the-future-of-cms/">Contentful</a>, another headless platform, also scored as a Strong Performer in the report.
<h2>A broad CMS field from headless to open source</h2>
While a presumed crop of DXPs dominated the top of the mountain, headless players and managed open source platforms like <a href="https://www.cmscritic.com/cms-monthly-recap-wordpress-acquires-parse-ly-siteimprove-releases-upgraded-accessibility-product-twilio-segment-releases-2021-cdp-report-and-more/">WordPress VIP</a> provided some variance in the landscape.
As the downstream vendors look to contend and challenge the market, it’s clear that composable is becoming a more important part of the mix – and helping to propel those CMSes to the front of the line.

Adobe, Acquia, Optimizely Top Latest Forrester Wave for Content Management Systems

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Like most businesses, colleges and universities rely on digital experiences to reach and serve their audiences. While many were forced to transform during Covid-19 to support remote learning requirements, they have often trailed the commercial market – following more of a public sector arc when embracing new (and often expensive) technologies. 
That's why they require deep specialization from their digital partners, and this is where <a href="https://www.zengenti.com/" target="_blank">Zengenti</a> excels. The software and consulting firm behind the <a href="https://www.contensis.com/" target="_blank">Contensis</a> CMS recently announced a partnership with <a href="https://www.hw.ac.uk/" target="_blank">Heriot-Watt University</a>, growing its enrollment of higher education customers to more than 20.
Contensis, an <a href="https://www.cmscritic.com/lets-celebrate-the-winners-of-the-2022-cms-critic-peoples-choice-awards/">award-winning</a> composable CMS, has carved out a niche within the higher ed marketplace with its flexible platform offerings – which is further buoyed by Zengenti's focused expertise in the higher ed sector. According to the company's press release, Heriot-Watt plans to use the new CMS to enhance the digital experience for prospective students, alumni, and partners.
<h2>A CMS built for a world-class university</h2>
If you're unfamiliar, Heriot-Watt is considered one of Scotland’s most international universities, with more than 27,000 registered students, five campuses, and over 100 learning partners worldwide.
The school's previous on-premise CMS powered a website serving thousands of users, including students from over 150 unique countries. By moving to Contensis, the legacy system will be replaced with a modern API-first and cloud-hosted CMS, enabling the school with greater flexibility and scalability to manage its digital experience.
“We’re excited to be working with Zengenti as our partner for this major transformation project,” said <a href="https://www.linkedin.com/in/emmajaneleech/" target="_blank">Emma Leech</a>, Global Marketing Director at Heriot-Watt. “Their market understanding, wide-ranging expertise and track record of delivery will be pivotal in allowing us to rethink our global digital presence.”
<h2>A lesson for serving the higher education market</h2>
On its website, Contensis emphasizes the importance of content modeling, editing, and governance tools for helping content teams and developers – specifically those working in modern universities. Not only does Contensis deliver on these features, but its API-first approach makes connecting and managing content easier across websites, apps, and omnichannel experiences.
In addition to Heriot-Watt, Zengenti supports a multitude of notable higher ed customers in the UK, including <a href="https://www.kcl.ac.uk/" target="_blank">King’s College London</a>, <a href="https://www.lse.ac.uk/" target="_blank">The London School of Economics and Political Science</a>, and the <a href="https://uwaterloo.ca/" target="_blank">University of Waterloo</a>.
“We’re delighted to be working with the Heriot-Watt University team,” said <a href="https://www.cmscritic.com/contensis-cms-writes-new-script-for-composable-and-headless-interview-with-ceo-rich-chivers/">Richard Chivers</a>, CEO of Zengenti. “This is an exciting and evolving period for the education industry, as leaders in the space continue to look for innovative new ways in which they can adapt to learning practices, hybrid working models and meeting the needs of its digital-savvy students who expect a seamless journey online.”
Chivers also mentioned a new Contensis feature called <a href="https://www.cmscritic.com/contensis-launches-blocks-new-container-first-website-builder-qa-with-richard-chivers/">Blocks,</a> which was released earlier this year and covered by CMS Critic. 
“For developers, working with Blocks and React enables more of the team to work remotely in Contensis with a lower risk of change failure,” Chivers said. “For content editors and marketing teams, roles and permissions allow more changes to be pushed out, and its roll-back function can undo changes if needed.”
To learn more about Contensis CMS and its work with leading higher education institutions, visit <a href="https://www.contensis.com/" target="_blank">https://www.contensis.com/</a>.
<h2>About Contensis</h2>
UK-based Zengenti is the creator of Contensis, a headless Content Management System (CMS) with an integrated deployment platform. Contensis provides a single place to create, maintain and deliver content. Its content modeling, authoring, and governance features help teams create and keep top of well-structured content. Open APIs make integrating with leading platforms and products easy to deliver immersive digital experiences for audiences. Contensis powers websites for world-leading organizations across various industries, such as higher education, local government, and the private sector.

Zengenti Expands Focus on Higher Education, Brings Contensis CMS to Heriot-Watt University

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Heriot-Watt University and Zengenti logo icon again a wall of books

<h4>The two-day conference will be held January 17-18 in St. Petersburg, Florida, and feature keynotes and workshops with leading global experts in the CMS field. </h4>
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If only there were a vendor-neutral conference dedicated to CMS...
That was the vision guiding <a href="https://www.cmscritic.com/critics/janus-boye/">Janus Boye</a> of <a href="https://www.boye-co.com/" target="_blank">Boye &amp; Company</a>, a leading peer group organizer, to create a new kind of live experience – one that focuses exclusively on Content Management Systems.
The <a href="https://www.boye-co.com/conferences/cmskickoff23" target="_blank">CMS Kickoff 2023 Conference</a> will offer attendees a fresh and unique perspective on the continuously evolving CMS space. The two-day event promises diverse opportunities for learning and networking, as well as keynotes from top industry speakers and thought leaders.
Aptly named a “kickoff” and held in January, the conference will look back at the previous year’s challenges and trends. But as Boye pointed out, event speakers will emphasize what’s ahead for the CMS community in 2023.
<h2>A program featuring global brands and industry experts</h2>
The CMS Kickoff 2023 will share learnings, insights, and best practices from leading brands that are utilizing CMS, including <a href="https://www.aetna.com/" target="_blank">Aetna</a>, <a href="https://dia.org/" target="_blank">Detroit Institute of Arts</a>, <a href="https://www.jnj.com/" target="_blank">Johnson &amp; Johnson</a>, and <a href="https://www.wellsfargo.com/" target="_blank">Wells Fargo</a>.
Attendees will also have an opportunity to hear from CMS industry experts like <a href="https://www.linkedin.com/in/deane/" target="_blank">Deane Barker</a>, <a href="https://www.linkedin.com/in/bartomlo/" target="_blank">Bart Omlo</a>, and <a href="https://www.cmscritic.com/from-legacy-to-composable-whats-the-best-way-forward/">Sana Remekie</a> (to name a few). These respected thought leaders will interpret market trends and discuss topics that range from <a href="https://www.cmscritic.com/top-free-headless-cms-platforms/">headless CMS</a> to digital experience composition.
<h2>Exclusively focused on CMS</h2>
Boye has long been a respected voice within the CMS community, conducting peer groups that tackle a range of topics. Along the way, Boye &amp; Company has built a global cabal of experts representing a multitude of vendors and integrators, and many have been yearning for a CMS event.  
“The CMS industry does not currently have a dedicated conference,” said Boye. “This event aims to change that while remaining focused on helping customers and ultimately moving the industry forward – without sales pitches.”
The CMS Kickoff 2023 will offer curated talks, workshops, and a “perfect mix” of presentations and discussions. Along with Boye &amp; Company’s legendary learning format and social events, the conference promises something for every CMS user, builder, or enthusiast – regardless of skill level.  
“Think of this conference as a mixture of world-class masterclasses, relevant lectures, enlightening discussions, high-impact learning, and down-to-earth networking,” said Boye.
<h2><img src="https://cmscritic.com/ms-content/uploads/2022/12/don-cesar.jpg" alt="Don Cesar Hotel image" /></h2>
<h2>Hosted at the Don CeSar Hotel in St. Petersburg, Florida</h2>
To top it off, the CMS Kickoff 2023 will be hosted at the legendary <a href="https://www.doncesar.com/" target="_blank">The Don CeSar</a> Hotel in beautiful St. Pete Beach – giving many attendees from around the globe an opportunity to leave winter weather behind and enjoy the Florida sunshine. Built in 1928 to resemble a Mediterranean-style castle and known as Florida’s "Pink Palace," the Don CeSar is the only historic hotel on Florida’s Gulf Coast.
CMS Kickoff will be held from January 17-18, 2023. Registration is now open, and you can visit the website to <a href="https://www.boye-co.com/conferences/cmskickoff23/program" target="_blank">explore the event</a>, <a href="https://lnkd.in/dy_cSrhe" target="_blank">see the speakers</a>, and <a href="https://www.boye-co.com/conferences/cmskickoff23/tickets" target="_blank">book your seat</a> today.

CMS Kickoff 2023 Brings Laser Focus to Content Management, Offers Sessions with Industry Leaders

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<a href="https://www.cmscritic.com/kontent-ai-raises-40-million-to-bring-the-power-of-ai-to-content-management/">Kontent.ai</a>, an award-winning modular content platform, shared some big news yesterday that's reinforcing its ambitious growth plans. Along with stellar additions to its executive team, the company also announced a newly minted membership in the <a href="https://www.cmscritic.com/the-future-is-composable-a-conversation-with-new-mach-alliance-president-casper-rasmussen/">MACH Alliance</a> and the opening of new offices in New York City.
In addition to covering the announcements, CMS Critic had a chance to ask <a href="https://www.linkedin.com/in/vojtechboril/" target="_blank">Vojtech Boril</a>, the company's Vice President of Growth &amp; Marketing, a few questions about the news.
<h2>Kontent.ai prepares to enter its next phase of growth with two key hires </h2>
The senior executives joining the Kontent.ai team are <a href="https://www.linkedin.com/in/olga-stuck-480207/" target="_blank">Olga Stuck,</a> who will serve as COO, and <a href="https://www.linkedin.com/in/montewilson/" target="_blank">Monte Wilson,</a> who has been named Head of GTM Strategy and Field Operation. According to the company's press release, these key executive appointments will serve Kontent.ai during a time of major growth and change, energized by a recent <a href="https://kontent.ai/blog/kontent-ai-has-raised-40-million-in-growth-capital/">$40 million growth capital</a> investment from Expedition Growth Capital.
With more than 20 years of experience in organizational development, Stuck has guided companies like Moravia IT and RWS Moravia through organic growth as well as acquisitions, scaling from 500 to 3,000 employees in 23 locations. “My mission is to help Kontent.ai scale and bring the organization to a new level while preserving our unique culture, relationships, and DEI at the center of what we do,” she said. 
Wilson's role at Kontent.ai is to fuel growth, developing innovative go-to-market plans and efficient sales and operational structures. Wilson's impressive pedigree includes successful builds, turnarounds, and rebuilds of organizations for companies like <a href="https://www.cmscritic.com/sitecore-updates-experience-platform-and-experience-commerce-releases-new-sitecore-content-hub/">Sitecore</a>, <a href="https://www.cmscritic.com/cms-monthly-recap-wordpress-acquires-parse-ly-siteimprove-releases-upgraded-accessibility-product-twilio-segment-releases-2021-cdp-report-and-more/">Oracle</a>, and <a href="https://www.cmscritic.com/adobe-experience-cloud-adds-new-headless-cms-capabilities-updates-to-commerce-integration/">Adobe</a>.
“Martech is a highly competitive business segment, so it is vital that you have the right product, the right team of highly talented individuals, and be with the right ecosystem of partners," said Wilson. "Kontent.ai is perfectly positioned for high growth, especially since composable, headless technologies are really taking off in the market. We have unique advantages that I’m certain will allow us to quickly separate from the pack and help customers realize the potential of this new space. The talent in this team and the capabilities of the product speak for themselves, and I’m honored to be a part of the Kontent.ai team,”
<h2>Kontent.ai joins MACH Alliance to deepen cooperation with other vendors and empower large organizations  </h2>
Another critical accomplishment for Kontent.ai is achieving <a href="https://kontent.ai/blog/kontent-ai-joins-the-mach-alliance/">membership in the prestigious MACH Alliance</a>, a group of more than 70 independent technology companies advocating for open, best-of-breed technology ecosystems. MACH architecture – which stands for Microservices, API-first, Cloud-native SaaS, and Headless – empowers organizations to adapt to customers’ changing behaviors and deliver results.   
A true cloud-native service since its inception, Kontent.ai meets the Alliance’s stringent certification standards, with its membership serving as strong validation of the platform’s impact and future vision. Becoming a member of the MACH Alliance will also allow Kontent.ai to deepen technology cooperation with other MACH vendors and deliver even more value to customers.
"Joining the MACH Alliance, Kontent.ai is pleased to shine a light on our long-standing dedication to MACH technology principles," said <a href="https://www.linkedin.com/in/bartomlo/" target="_blank">Bart Omlo</a>, CEO, Kontent.ai. "Our customers’ measurable success with our modular content platform is evidence of the transformative power of MACH, not only for engineering teams but also for global content teams.” 
<h2>Expanding Kontent.ai’s global footprint with an office in New York City </h2>
To meet increasing global demand, the company has opened another office in the U.S. to support its growing customer base on a local level. The new office – located in the iconic Chrysler Building in New York City – will serve as the main hub for all U.S. operations, enabling professionals at Kontent.ai to help US-based clients reach their ambitious goals.
According to the company's press release, the decision to choose New York City was reinforced by a successful New York-based session of the <a href="https://horizons.kontent.ai/" target="_blank">Kontent.ai Horizons conference</a> in November. The Kontent.ai team believes their presence in New York City will provide a great platform for establishing stronger and closer relationships with customers and partners. 
Kontent.ai's distributed team continues to work from multiple different locations around the globe, with offices in London, Amsterdam, Brno, Olomouc, Sydney, and previously Bedford, New Hampshire. On its mission to help people tell stories that change the world, the company is rapidly growing with new hires across engineering, sales, customer success, and other departments. 
<h2>Q&amp;A with Vojtech Boril, Vice President, Growth &amp; Marketing at Kontent.ai</h2>
Our CMS Critic editorial team had the opportunity to connect with Boril and follow up with a few questions regarding the company's recent announcements.
CMS Critic (CC): Large technology companies are announcing layoffs and adjusting expectations for 2023. With your recent investment news, Kontent.ai appears more bullish. That said, how do you see a potential recession affecting your new business strategy?
Vojtech Boril (VB): We keep a positive outlook for 2023 and plan to continue hiring across the board (for both commercial and technical roles). We can still see strong traction for Kontent.ai, and while the growth rate may slow down due to a recession (that would eventually impact every business), we're still confident that we will significantly grow year-over-year. 

CC: How will the new MACH Alliance membership help Kontent.ai better differentiate in what is becoming a more crowded space? Which vendors or categories do you see as key for growing your composable opportunities?
VB: Kontent.ai has always been focused on what we do the best: content management at scale. While the market is becoming more crowded, we strongly differentiate from other headless CMSs by providing key capabilities for business and marketing teams too, including real-time collaboration, superb content governance, or content collections. That being said, since we focus solely on content management (and do not plan to change this focus), it's critical for us to build strong relationships with other MACH vendors to provide customers with a composable DXP offering. We see the biggest partnership opportunities with vendors in areas of commerce (eg commercetools or Vue StoreFront), personalization (eg Uniform or Conscia.ai) and localization (eg Phrase or XTM Cloud).
CC: You mention an aggressive hiring strategy. Will more of the investment be made in specific regions like the new NA/NYC office?
VB: We're building and scaling Kontent.ai as a global, remote-first organization with office hubs in some critical locations. While our office in New York City is our main hub for North America, we're hiring across the entire US without any specified location requirement, as we aim to bring on the right talent. Over the next few years, we expect significant growth in NA, which is why the location is a focus for us from a hiring perspective, but we're also hiring in Europe (most significantly in the Netherlands, UK and the Czech Republic).
<a href="https://www.boye-co.com/conferences/cmskickoff23/program" target="_blank"><img src="https://cmscritic.com/ms-content/uploads/2022/12/cms-kickoff-2023-banner-1024x151.jpg" alt="CMS Kickoff 2023 banner" /></a>
<h2>Meet Bart and Vojtech at CMS Kickoff 2023</h2>
January 17-18 in St. Petersburg, FL
Don't miss the only conference tailored for everyone working with content management systems, from beginners to experts! Featuring two packed days with a carefully curated mixture of talks, workshops, activities, world-class facilitators, thought provokers, speakers, and session leads. Meet Bart Omlo and Vojtech Boril from Kontent.ai and mingle with CMS experts and users from around the globe at this exclusive event in beautiful St. Petersburg. 
Register today at the <a href="https://www.boye-co.com/conferences/cmskickoff23/program" target="_blank">CMS Kickoff 2023 website</a>. 
<h2>About Kontent.ai</h2>
Kontent.ai is a leading modular content platform that enables marketers and developers to plan, create, and deliver content at scale. Business teams collaborate daily in the intuitive authoring experience designed for governed content production and management, real-time reviewing and approvals, and modular content reuse. In parallel, developers leverage the total flexibility of the headless solution, best-of-breed technologies, and composable AI to deliver digital experiences via API to any channel. With hubs in New York, London, Amsterdam, Brno, and Sydney, Kontent.ai helps companies like Zurich Insurance, Algolia, Vogue, AC Milan, and Oxford University unlock the full potential of their content and connect with customers worldwide.

Kontent.ai Adds Key Executives, Joins MACH Alliance and Opens NYC Office: Q&A with Vojtech Boril

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If you’ve ever used <a href="https://developer.chrome.com/docs/lighthouse/overview/" target="_blank">Google Lighthouse</a> (or a similar tool), you’ve probably experienced that sobering moment when the results surface… and you realize your website is slow.
Or, at the very least, slower than you thought.
Website performance testing is an elemental function. It’s core to delivering and maintaining a positive user experience for any business or organization. And speed is just one dimension: brands need to be concerned about quality, accessibility, and a host of other variables that impact UX.
Of course, the most important part of any website testing regimen is what you do with the results to optimize and improve – so future tests look better. 
As it turns out, your specific industry might reveal a lot about your sensitivity to customer needs relative to your website performance. That’s what the team at <a href="https://www.contensis.com/" target="_blank">Contensis</a>, an enterprise content management system, discovered in its recent analysis of all FTSE 100 and 250 homepages.
Contensis <a href="https://www.contensis.com/community/blog/ftse-website-performance" target="_blank">published its research</a> in the beginning of August, but we finally got a chance to sit down with <a href="https://www.linkedin.com/in/richard-chivers-34a36b11/" target="_blank">Richard Chivers</a>, the key man behind the platform, to talk about the report's goals and what Contensis has been doing to help organizations build better-performing websites.
<h2>A legacy of CMS innovation </h2>
One might say that Rich Chivers is Contensis. During his 23 -year tenure at <a href="https://www.zengenti.com/" target="_blank">Zengenti</a>, the parent company of the CMS platform, he has served as head of development, CTO, and now CEO. Within that stretch, Chivers helped grow Contensis within the UK market where the company is based, with international customers in regions like Canada and Italy.
In his current role, Chivers is helping to guide the strategic direction of the core Contensis product as it enters its next chapter. “Seeing the rise of <a href="https://www.cmscritic.com/top-free-headless-cms-platforms/">headless</a>, it’s massive,” he said. That’s underscored by the platform’s hybrid capabilities to serve both traditional and headless roles in an omnichannel strategy. The platform's focus on easy-to-use CMS features like content modeling with fast, adaptable, and reusable content types have put wind in its sails, allowing it to compete head-to-head with other modern platforms designed for content operations. 
We also discussed the nature of being composable as a modern digital experience tool. “The composable way of thinking is how we’ve been since the beginning,” he said. “Contensis has always tried to provide the basics to keep things simple. For 90% of cases, that works. But if they want something specialized, we recommend other resources to integrate with.”
Since 2001, Zengenti has been “crafting and refining” Contensis, providing a stream of improvements. Now, the Zengenti practice seems focused on providing expanded services that include hosting, design, UX, project management, and other web-related disciplines. They have a team of 30 people dedicated to custom development and implementation, and 40% of their customers choose Contensis for these optional services.
“We have agency partners, and we provide training and resources,” said Chivers. “We try to remain agnostic and let the customer design it [the project] how they want to.”
<h2>Big players, slow webpages: unpacking the FTSE 100 and 250 research</h2>
According to Chivers, Contensis has always focused on higher education, where accessibility is an essential baseline requirement. As he noted, they “know the space” and were building with accessibility in mind before much of the web and digital experience industry.
When asked about the research and what prompted it, Chivers said that they saw an opportunity to focus on a larger portion of the market and reveal what was happening around readability and content governance. This led to the testing engagement – which was quite revealing.
When a second can mean the difference between a buy and a bounce, it’s fair to say that performance measurement has become critical for every online business. But as Contensis discovered in the study, it’s companies in the media and publishing industry that are optimizing for success. Contensis provided a table of industry sectors and their respective Lighthouse scores, which illustrates how sectors like retail and travel – businesses that rely heavily on digital performance – are lagging. Interestingly, areas like manufacturing and logistics are doing very well, perhaps for a myriad of reasons such as fewer digital commerce requirements. 
Contensis used three dimensions of Google Lighthouse measurements – performance, accessibility, and homepage speed – to develop its scoring rubric. Chivers noted that the biggest eye-opener was around accessibility and the disparity between categories like travel and hospitality. With 22 percent of UK citizens living with some manner of disability, Chivers noted that improving accessibility would be a “win-win for the sector and their customers.”
<h2>Increased competition and economic challenges</h2>
As CMS becomes an increasingly commoditized layer of the digital stack, legacy platforms must find new ways to enhance their features while energizing their user base. As Chivers noted, much has changed across the CMS landscape in the last decade, particularly with how organizations select platforms.
“Everyone was handing the problem of a website to a monolith provider,” he said. “That’s how we used to be ten years ago. Where we [Contensis] sit today is that we offer a completely headless CMS with everything you would expect from the content side – and more.” This includes APIs, a deployment platform, hosting, and even the freedom for developers to build in any language they prefer.
“With Contensis, you have one house under which all things sit,” said Chivers. “You don’t have to have a big DevOps team to create CI flows – like a large organization using AWS and other tools that need three or four people just to deliver.”
As the enterprise software market faces the growing specter of a global economic recession, we asked Chivers how Contensis and the CMS category might be challenged by the headwinds. He took it in stride, noting that he successfully navigated his company through the previous recession and they're buoyed by customers in the public sector, including local government and higher education. These organizations, he noted, tend to "tighten procurement" versus eliminating it.
Despite the economic realities, Chivers says that Zengenti and Contensis are in a “position that many would love to have” with long-standing customers that continue to stay and evolve with the platform. The company is stable, self-funded, and currently not reliant on VC investment.
“[Our customers] have no reason to jump because we’re always ahead of where they want to be,” he said.
<h2>What’s ahead for Contensis?</h2>
We asked Chivers about any new product features on the Contensis roadmap that readers would be interested in learning about, and he immediately mentioned two things: first, some new advancements to the platform's blocks functionality, which should start releasing in the next month or two. The other is a new concept that will enable developers and site owners to release code and features faster – and roll back in a split second. Chivers described it as a more “agile-esque” approach that will impact coders while infusing more low-code capabilities. 
The gauntlet of personalization came up (as it always does), and Chivers said that it’s critical but needs to give customers the insight to see what users are doing on a site. This in turn provides more actionable information about what needs to be personalized. He also noted that personalization can be a struggle for organizations using multiple platforms, even if there are clear benefits.
“If we look at what everyone is trying to do with [personalization] right now, like Contentful and others that have been marketed heavily, there’s a place where composable solutions make sense – and others where they don’t.”
As Contensis looks ahead into the unknown of 2023, they have the unique advantage of hindsight. With over two decades of constant innovation and dedicated leadership, it’s no wonder their community of customers remains loyal and stalwart. It’s a rare position built on relationships – and one that continues to serve them well under Chiver’s leadership.
<h2>About Contensis</h2>
Contensis provides a single place to create, maintain and deliver your content. Its content modeling, authoring, and governance features help your teams to create and keep on top of well-structured content. A flexible set of APIs makes it easy to use your content in any way you like. Learn more at <a href="https://www.contensis.com/" target="_blank">https://www.contensis.com/ </a>

Contensis CMS Looks Ahead with Headless, Focuses on Performance: Interview with CEO Richard Chivers

Image of the Contensis logo icon - a hexagon with a leaf in the center in aqua - next to an orange hexagon with the headshot of Richard Chivers in a monochromatic tone.

<a href="https://www.semrush.com/blog/what-are-keywords-simple-keyword-definition/" target="_blank">Keywords</a> are the lifeblood of SEO. When used properly, they can juice the search performance of any website and drive more traffic. Of course, they've become somewhat of a precious commodity when utilized for Google Ads campaigns, fluctuating like the price of gold based on their volume metrics.
For most website builder platforms, the fundamentals of technical SEO (search engine optimization) are often engineered into the platform on an architectural level. This might be in the form of structured data on a website template that governs the use of an H1, H2, aria-label, and so on. But there hasn't been as much direct integration with rich keyword tools, leaving marketers to run separate reports and seed keywords in their CMS.
That's about to change for <a href="https://www.cmscritic.com/wix-to-host-first-ever-developers-conference-wix-devcon-2022/">Wix</a>, a leading SaaS website builder for creating, managing, and growing websites. The company just announced a partnership with <a href="https://www.cmscritic.com/semrush-and-yoast-partner-to-enhance-wordpress-seo-and-digital-marketing/">Semrush</a>, a leading online visibility management platform, that will enable Wix users to access Semrush’s SEO keyword data directly through the Wix Platform. The integration will help users identify the right keywords for their website to help improve their rankings in search results.
<h2>Semrush brings industry-leading SEO keyword optimization to Wix websites</h2>
Powered by Semrush’s global database of more than 21 billion keywords, the new integration enables users to easily find the most relevant and effective keywords for their website without leaving the Wix platform. This includes access to critical metrics like search intent and keyword difficulty generated from Semrush’s rich SEO toolkit. 
The integration is available through <a href="https://support.wix.com/en/article/wix-seo-wiz-creating-your-seo-checklist-in-the-wix-seo-wiz" target="_blank">Wix’s SEO Setup Checklist</a>, a tool that guides Wix users on how to optimize their website for SEO and get it indexed on Google – with actionable steps and educational resources.
In addition to performance, reliability, and security improvements, Wix has recently augmented its suite of SEO tools. This includes adding 25 new SEO features and products over the past year, as well as hundreds of SEO-related enhancements. As a result of this focused investment, the SEO community has begun embracing Wix. 
The Semrush integration will live inside the Wix dashboard in the SEO Tools section:
<img src="https://cmscritic.com/ms-content/uploads/2022/09/wix-semrush-seo-tools.jpg" alt="Wix SEO Tools screen" />
The keyword insights from Semrush provide useful metrics such as:
<ul>
<li>keyword volume</li>
<li>keyword trends showing how popular the keyword is and how popular the keyword has been over time</li>
<li>keyword difficulty, which shows how competitive that particular keyword is, and search intent (i.e. commercial, informational)</li>
</ul>
You can also select and add your favorite keywords and save them to your SEO setup checklist:
<img src="https://cmscritic.com/ms-content/uploads/2022/09/wix-keyword-insights-screenshot.jpg" alt="Wix EMRush SEO Tools dashboard" />
<h2>A partnership aligned around website experience and organic SEO</h2>
The new integration with Semrush is available to all Wix users in English. Users will need to have a Semrush account to leverage the integration; the usage quota available will depend on the account connected to their website, starting at a daily limit of 10 words for free Semrush accounts.
“It’s always been our mission to help businesses and search professionals have one unified platform to grow their site’s visibility in search engines,” said Nati Elimelech, Head of SEO at Wix. “With this integration, we’re taking another notable step in democratizing SEO by enabling our users to conduct better research and choose the right keywords and topics to focus on in their content strategy, right from within their dashboard. We are dedicated to making SEO more accessible to everyone and helping our users to make better decisions that will impact their organic growth.”
Both companies appear bullish about the value of the integration. For Wix, arming its users with advanced SEO marketing features may differentiate the platform in a dense market of competitors like <a href="https://www.cmscritic.com/squarespace-a-diy-website-builder-1/">Squarespace</a> – and enhancing its portfolio with foundational tools like Semrush will help amplify its perceived value, improve loyalty across its community, and attract new users.
For Semrush, Wix presents a broad channel of access to website owners who might now be thinking about the importance of keywords but now have easy access to an industry-leading toolset. 
“By leveraging Semrush’s keyword databases and metrics, Wix is giving users the necessary tools to find smart opportunities and improve their ranking on Google. As Organic Search traffic is incredibly valuable, the new integration in Wix can help to grow their businesses,” said Marcus Tober, SVP of Enterprise Solutions at Semrush. “Now is the time for business owners to take website and online marketing management into their own hands, and platforms like Wix and Semrush can help them do it.”
Want to learn how to conduct keyword research with Wix's Semrush integration? Visit <a href="https://www.wix.com/seo/learn" target="_blank">Wix's SEO Hub</a> and explore this great <a href="https://www.wix.com/seo/learn/resource/keyword-research-wix-semrush-integration" target="_blank">tutorial.</a>
<h2>About Semrush</h2>
Semrush is a leading online visibility management SaaS platform that enables businesses globally to run search engine optimization, pay-per-click, content, social media and competitive research campaigns and get measurable results from online marketing. Semrush offers insights and solutions for companies to build, manage, and measure campaigns across various marketing channels. Semrush, with over 91,000 paying customers, is headquartered in Boston and has offices in Philadelphia, Trevose, Austin, Dallas, Amsterdam, Barcelona, Belgrade, Berlin, Limassol, Prague, Warsaw, and Yerevan.
<h2>About Wix</h2>
Wix is a leading platform for creating, managing and growing a digital presence. What began as a website builder in 2006 is now a complete platform providing users with enterprise-grade performance, security and reliable infrastructure. Offering a wide range of commerce and business solutions, and advanced SEO and marketing tools, Wix enables users to have full ownership of their brand, their data, and their relationships with their customers. With a focus on continuous innovation and the delivery of new features and products, anyone can build a powerful digital presence to fulfill their dreams on Wix.

Wix and Semrush Partner to Provide Users with Valuable Keyword Data to Help Grow Online Visibility

Image of Wix and Semrush logos against a purple background

Hotjar - Spot what confuses

Spot what confuses your users with Hotjar & AI

Roadmaps have long been regarded as the "vision blueprints" for a software's lifecycle. Companies share them with their users in an effort to build anticipation while demonstrating their commitment to innovation.
For every roadmap, customer interaction is essential. Product managers and marketers rely on users to provide critical feedback – good and bad – to help remediate issues, shape new features, and enhance future versions. Some enterprise software platforms even utilize voting systems to prioritize the development of certain features, thus elevating community engagement to a more interactive level. 
When it comes to roadmaps, having an "ear to the ground" seems like a high priority for <a href="https://www.dotcms.com/" target="_blank">dotCMS</a>, an open source content management system. The company just launched its new <a href="https://www.dotcms.com/roadmap" target="_blank">Interactive Roadmap</a> to encourage user influence and increase transparency around the development of its products and features. 
According to its press release, the roadmap will allow both customers and the CMS community to submit product ideas, comment on ideas submitted by other users, and even prioritize the importance of an idea by tagging it at different levels ("nice-to-have," "important," or "critical").
<h2>Three goals for a more interactive product roadmap</h2>
In the press release, dotCMS outlined three goals for its Interactive Roadmap. The first is to welcome product feedback and ideas from customers as well as the broader CMS community. dotCMS will use this input to help shape and prioritize future product development.
The second stated goal is all about communication. With its roadmap, the company aims to cultivate a more engaging relationship with its customers, prospective customers, users, and fans by providing the latest news on its product and feature development. It also suggested that while not all feature plans are substantial enough to be listed, key items will be continually added.
The third and final goal is to promote transparency around its product development roadmap itself. Though already an open source platform, it seems that dotCMS is doubling down on its community roots – reinforcing its responsibility to its users by highlighting its development plans and priorities.
<h2>Redefining the roadmap experience for open source CMS</h2>
While roadmaps are far from novel, dotCMS is rethinking the role of its own roadmap to the development process. Given how quickly CMS (or any software) needs to change and adapt – particularly as more <a href="https://www.cmscritic.com/top-free-headless-cms-platforms/#:~:text=As%20the%20name%20implies%2C%20a,it%20to%20be%20displayed%20across">headless</a> and <a href="https://www.cmscritic.com/the-future-is-composable-a-conversation-with-new-mach-alliance-president-casper-rasmussen/">composable</a> features take center stage – a roadmap can represent strategic value as a living, breathing conduit to the user. In the end, it's all about gathering relevant customer data and using it to improve performance, enhance loyalty, and even accelerate outcomes.
"As our client base grows and the pace of our product development accelerates, we want to inform our clients of our product development roadmap and give our community the chance to directly voice their needs," said Jack Diego, dotCMS Product Manager. "That's why we're excited to publish our product release highlights and our roadmap in the same online space and collect valuable feedback at the same time."
When it comes to providing a transparent development process, dotCMS already has a leg up as an open source platform. Its codebase is freely available on <a href="https://github.com/dotCMS" target="_blank">GitHub</a>, giving its users and community a clear line of sight to the software's capabilities. In many ways, it's the ultimate expression of trust and accountability that a software vendor can provide. 
"With this, dotCMS welcomes the opportunity to strengthen client relationships," said Diego. "Both by highlighting our near-term accomplishments and by giving greater visibility into our long-term product vision."
If you're interested in perusing the dotCMS roadmap, you can find it at <a href="https://www.dotcms.com/roadmap" target="_blank">https://www.dotcms.com/roadmap.</a>
<h2>About dotCMS</h2>
Built on leading Java technology, dotCMS is an open-source, hybrid-headless content management system that gives developers the flexibility of a headless CMS while equipping marketers with no-code visual content authoring. Founded in 2003, dotCMS is a privately held US company with a global network of certified development partners and an active open source community. dotCMS has generated millions of downloads and more than 100,000 implementations and integration projects worldwide. Notable customers include: Telus, Standard &amp; Poors, Hospital Corporation of America, Royal Bank of Canada, Comcast, Thomson Reuters, Dairy Queen, City Furniture, Varo Bank, Lennox International, Firstmac, and Newell Brands.

dotCMS Launches Interactive Roadmap to Engage with Customers and Community on Product Development

Image of dotCMS logo against a dark purple background.

<a href="https://www.storyblok.com/" target="_blank">Storyblok</a>, a <a href="https://www.cmscritic.com/tag/headless/" target="_blank">headless</a> content management system (CMS) that empowers both developers and content teams to create better content experiences across all digital channels, announced the launch of its all-new CMS. <a href="https://www.storyblok.com/mp/v2" target="_blank">Storyblok V2</a> includes a fresh user interface complete with an all-new design experience, collaboration tools, and an enhanced digital asset manager designed to improve content workflows.
"We've been fortunate to have a front-row view inside the content operations of some of the world's leading businesses," said Alexander Feiglstorfer, Co-Founder and CTO of Storyblok. "We built V2 because companies need flexibility and smarter workflows to adapt and scale to support the ever-increasing complexity of omnichannel digital experiences. After testing it in beta with our 82k+ users over the past year and listening to their feedback, we're finally ready to show even more companies what content management should be like in the 21st century."
<h2>What is New in V2?</h2>
 Storyblok's V2 brings an all-new visual editor with a new UI and navigation buttons to make content creation easier.
V2 includes updates such as a renewed digital asset manager, a new in-engine image editor that removes the hassle of using different tools to edit images, and an improved Blocks Library. 
With V2, you can find your blocks straight from the visual editor. That means you can edit and create components directly in this area. They've also streamlined how you work with your teams with the new Discussions feature, which helps you collaborate directly within the CMS.
<h2>Delivering Scalable Digital Experiences with a Composable CMS</h2>
Storyblok's <a href="https://www.storyblok.com/lp/state-of-content-management" target="_blank">The State of Content Management 2022</a> report revealed that 47.96% of businesses use 2 to 3 CMSs, and 47.08% said 2 to 3 different teams use those CMSs. Storyblok's robust headless CMS architecture enables developers to build anything, publish everywhere, and integrate with any technology stack. Content teams are empowered to create independently with a visual editing experience, Google Docs-style collaboration suite, composable components, presets, and powerful publishing workflows. 
V2 also introduces support for a US data center, providing Storyblok users with additional hosting options across the US and Europe. All of this results in a scalable digital experience for audiences that delivers fast performance, optimized omnichannel storytelling, and robust personalization and localization.
"We live in a world of connected channels and interfaces and expect modern digital experiences for every digital interaction. But most CMSs in use today were built at a time when there were only desktop web browsing experiences," said Dominik Angerer, Co-Founder, and CEO of Storyblok. "Many businesses fail at managing content across departments and are not capable of providing high performance, personalized experiences at scale. It's time for businesses to fix these challenges. Storyblok V2 is the content engine for any digital experience and helps businesses tell their stories on any channel."
A Forrester report called The Forrester Wave™: Agile Content Management Systems (CMSes), Q1 2021 said: "As organizations produce more experiences that leverage a common back end, the value of those services and assets increases relative to the cost to create them. Brands grapple with the challenge of delivering content to new endpoints (e.g., web, mobile, smart displays, voice assistants, and marketplaces), so it's important to manage content and experiences centrally to drive reuse. This makes updating and analyzing — and optimizing — experiences more efficient as well."
<h2>About Storyblok</h2>
Storyblok, the content management system (CMS) category leader for 2022, empowers both developers and content teams to create better content experiences across any digital channel. Storyblok enhances audience experiences with best-in-breed performance, optimized omnichannel storytelling, and robust personalization. Enable content teams to create and manage content intuitively and independently with drag and drop visual editing, custom collaboration workflows, and a world-class digital asset manager. Empower developers to build anything, integrate with everything, and publish everywhere with Storyblok's headless CMS architecture. Leading brands such as Adidas, T-Mobile, Harvard Business School, Renault, and Marc O'Polo use Storyblok to shape their digital storytelling.

Storyblok Launches New CMS Experience to Shape the Future of Digital Storytelling

paris-tuzun

<a href="https://www.cmscritic.com/magnolia-announces-new-6-2-release-with-first-ever-headless-digital-experience-hub-2/">Magnolia</a>, a leading software vendor in the global digital experience and content management markets, just announced that investment firm <a href="https://www.genui.de/en/" target="_blank">GENUI</a> will acquire a majority stake in Magnolia and inject significant growth capital into the company.
Magnolia is an emerging vendor pioneering the vision of “composable” Digital Experience Platforms (DXPs). DXPs sit on top of content management systems (CMS) and enable brands to orchestrate compelling digital experiences across multichannel customer journeys and devices. The global market for DXPs is forecast to reach 23 billion US dollars by 2028, with an average annual growth rate of above twelve percent from 2021 to 2028.
Magnolia already serves clients in more than 100 countries through nine regional offices – and counts many global brands such as The New York Times, Sanofi, Sainsbury’s, Ping An, and Bechtle as its trusted customers. With the additional funding, the company will continue the expansion of its global sales and marketing footprint including its technology and channel partner ecosystems, accelerate product innovation and increase global market awareness.
<h2>Driving growth with a composable DXP</h2>
Traditionally, DXPs have been purchased as a complete suite of marketing software from one vendor. These have proven to be slow, expensive, and restrictive. Magnolia aims to change that by continuing to invest in its composable DXP.
“Magnolia is uniquely positioned to allow customers to integrate their key applications and platforms - from legacy to modern APIs - and compose a powerful digital experience architecture enabling the overall ease-of-use and agility now expected of modern cloud solutions,” said Magnolia CEO Tim Brown. “With GENUI's support, we will now be able to fully leverage our recognition as a 'Visionary' in the 2022 Gartner Magic Quadrant for DXP to help an increasing number of marketers, authors, and developers deliver fantastic multichannel digital experiences."
"By significantly strengthening the capital base, we are putting Magnolia in a position to even better exploit its market potential and sustainably increase its growth," said Boris Klenk of GENUI. 
Upon completion of the transaction, the entrepreneur Amit Shah, an established expert in the digital experience industry, will become Chairman of the advisory board of Magnolia. “We are seeing a shift away from monolithic application solutions toward modular approaches. This is an exceptional strategic opportunity for Magnolia, which offers a future-proof composable digital experience platform for the enterprise," said Shah.
Exiting investor Elvaston Capital Management GmbH secured a majority stake in Magnolia in 2017, which GENUI is now acquiring. "We have accompanied Magnolia during an extremely positive and high-growth phase in recent years," says Dr. Oliver Thum, Managing Partner at Elvaston. "We are pleased that the company will now take the next steps with GENUI."
The purchase price and other details of the transaction were not disclosed. GENUI was advised on this transaction by CMS (Legal) and Baer &amp; Karrer (Structuring), while Morrison Foerster (Legal Germany) and Walder Wyss (Legal Switzerland) acted as advisors to Elvaston.
<h2>About Magnolia</h2>
Founded in 1997 with a vision to create the first truly open content management system, <a href="https://www.magnolia-cms.com/" target="_blank">Magnolia</a> is a world-leading digital experience company. Brands who want to move fast and stay flexible choose Magnolia because the company blends the power of an enterprise DXP solution with headless agility. Magnolia operates globally with offices on five continents and more than 200 Magnolia-certified partners around the world.
<h2>About Elvaston</h2>
<a href="https://www.elvaston.com/en/" target="_blank">Elvaston</a> is an investment company specializing in small-to-medium-sized enterprise software companies in Europe. Elvaston accompanies profitable companies in various segments of enterprise software and focuses on organic growth as well as buy &amp; build strategies.
<h2>About GENUI</h2>
<a href="https://www.genui.de/en/home-en/" target="_blank">GENUI</a> is a company founded by renowned entrepreneurs and investment professionals who believe in “Good Entrepreneurship”. GENUI exclusively makes long-term commitments to companies with the goal of creating sustainable growth and social value. Companies are given professional governance by getting access to entrepreneurs with industry-relevant expertise and their corresponding networks.

GENUI acquires majority stake in Magnolia and invests in future growth

Image of Magnolia and Genui logos against a green background

GraphCMS – the first GraphQL-native <a href="https://www.cmscritic.com/top-free-headless-cms-platforms/" target="_blank">headless CMS</a> – has just <a href="https://hygraph.com/blog/graphcms-is-now-hygraph" target="_blank">rebranded itself</a> under the new moniker of "Hygraph." 
Why Hygraph?
The company says the word is rooted in an amalgamation of "hypertext" and "graph" data structures, which aligns well with Hygraph's vision of a future – one where the majority of information humans and machines will process is highly complex, structured, and connected.
Along with the epic shift in naming, the company also introduced its new <a href="https://hygraph.com/blog/introducing-content-federation" target="_blank">Content Federation</a>. This powerful set of features will enable customers to unify all their backend services into one universal content API and serve third-party or programmatically created content alongside editorial content.
"We're excited about this new chapter in our company's history." said CEO and co-founder Michael Lukaszczyk. "Launching the Federated Content Platform as a new product category captures the essence of what we're all about: we enable building a mesh of connected content graphs to effortlessly manage and distribute content from any source to any destination. The resulting development velocity within composable architectures is simply mind-blowing."
According to the company's press release, the new brand direction also includes a refreshed website at <a href="https://hygraph.com/" target="_blank">www.hygraph.com</a>.
<h2>Building on the success of GraphCMS</h2>
As with all rebranding endeavors, there are inevitable questions from the market. How companies shape the narrative is a key part of making its rebrand successful – and that's precisely what Hygraph has done. 
According to its website, the company embarked on refreshing its identity and visual presence in an effort to "reinforce the commitment they have made toward enabling outstanding digital experiences on day one." The shift comes at a milestone moment in the company's history, and the new brand provides a stage for promoting its Content Federation features and creating excitement around the offering.
Originally launched in 2017 under the <a href="https://www.cmscritic.com/graphcms-brings-graphql-to-headless-content-management/" target="_blank">GraphCMS</a> banner, Hygraph is still defining itself as an enterprise-class, API-first content management system known for its versatile GraphQL content APIs. Headquartered in Berlin, Germany, Hygrapgh is also <a href="https://machalliance.org/members" target="_blank">MACH-certified</a> – and currently powers over 50,000 projects, including those at companies like Dr. Oetker, Philips, Samsung, and Ashley Furniture.
On the more philosophical side of the market ledger, Hygraph has stated its belief that headless CMS has reached a sort of tipping point – and that frontend-agnostic benefits are no longer enough. Rather than adding yet another service to complex stacks, they wanted to expand upon the possibilities of allowing content aggregation from multiple sources programmatically, essentially becoming backend agnostic as well.
From an investment perspective, Hygraph <a href="https://hygraph.com/blog/series-a" target="_blank">recently raised a $10 million Series A Round</a> to build out its vision of unified content APIs and federating the content layer. 
<h2>What is the Hygraph Federated Content Platform?</h2>
Hygraph has provided a detailed view of its Federated Content Platform in a recent article, which we've denoted here. 
The company points out that while cross-platform content consumption and API-first delivery have become the "new normal," content architectures are increasingly complex.
With the rise of best-of-breed systems design and modular architectures, content is now maintained in a myriad of disconnected data silos, resulting in an overwhelming complexity. The risk of serving outdated data and lack of data consistency in distributed architectures is becoming a maintenance burden.
Many organizations perceive custom middleware development as a solution to these challenges, but building and maintaining this is time-consuming and complex.
With the new Content Federation capability, you can bring content from other systems and sources to the Hygraph API without migrating the content itself. There are many use cases where moving content into the content repository isn't possible or desirable. Examples include content for which there is a different system of record (e-commerce/product data such as price or availability, content from a different vendor such as GitHub or IMDB) and content that is maintained in legacy systems that can't be easily migrated.
<img src="https://cmscritic.com/ms-content/uploads/2022/07/federated-content-platform-e1658872762419.png" alt="Federated Content Platform diagram" />
<h2>Extending the Hygraph Content API with Remote Sources</h2>
Hygraph's concept of Remote Sources allows customers to extend Hygraph's Content API with content from all these different sources, providing flexibility for front-end developers and downstream applications.
The Hygraph Content Federation architecture consists of the following components:
<ul>
<li>Remote source: a system or product that holds content that needs to be combined with content in Hygraph and which can be queried through a RESTful or GraphQL API.</li>
<li>Custom type: a GraphQL type used for content from a remote source.</li>
<li>Remote field: a field inside a Hygraph model that connects specific remote data to an entry of that model.</li>
<li>Configurable cache: a TTL-based caching layer that guarantees optimal API performance for remote content.</li>
</ul>
Hygraph allows true composability of your tech stack while taking away the heavy-lifting in the backend. As a result, Content Federation can lead to a massive reduction in development time and costs when integrating with multiple APIs.
Interested in learning more? Hygraph offers a free tier for personal and small-scale projects. You can <a href="https://app.hygraph.com/signup" target="_blank">sign up here</a>. 
<h2>About Hygraph</h2>
Hygraph (previously GraphCMS) is the enterprise-grade federated content platform that enables ambitious digital products at scale. With the industry's most versatile GraphQL content API and a novel approach to external data sourcing, the federated content platform enables use cases beyond existing market solutions. Hygraph's capabilities can be extended as a database highly optimized for structured content while giving content creators the tools to build their ultimate content pipeline. Hygraph is headquartered in Berlin, Germany, and is currently enabling more than 50,000 teams across the world, including Dr.Oetker, Shure, Samsung, and Philips to rapidly build and deliver tomorrow's connected digital experiences at scale.

GraphCMS Rebrands to Hygraph, Launches New Federated Content Platform

Image of new Hygraph logo against a dark background with a graph pattern

<a href="https://www.storyblok.com/" target="_blank">Storyblok</a>, a headless content management system (CMS) that enables developers and marketers to deliver powerful content experiences on any digital platform, just announced the launch of its $1.5M Partner Fund. 
This new initiative will enable Storyblok to support the growth and success of its agency partners and develop co-marketing activities. The goal: evangelize a best-of-breed, headless architecture as the foundation for agencies to create and scale better content experiences for their clients.
In its press release, Storyblok says that the money will be distributed to partners through multiple initiatives. This includes a $5K budget that every Storyblok Certified Partner can use to highlight its collaboration with Storyblok in any way they wish. This can encompass events, guerilla marketing, content development, ad campaigns, and more. 
On a fun note: from now until September 10th, Storyblok is also running a contest for Certified Partners to submit their most creative co-marketing ideas for the chance to double their dedicated budget to $10K.
<h2>Expanded benefits for Storyblok Certified Partners</h2>
In addition to the new Partner Fund, <a href="https://www.storyblok.com/partners" target="_blank">Storyblok Certified Partners</a> will receive benefits such as free development spaces with Storyblok’s CMS, revenue share, the ability to build custom apps, a dedicated success team, and much more.
“Partners played an important role in the growth of Storyblok during the past couple years,” said Barry D'Arcy, VP of Partners at Storyblok. “We appreciate the steps they took to help us get where we are today, and so we as a partner team and Storyblok as a whole would like to pay those good deeds forward to all of our partners, both old and new. The Partner Fund is one example of how we want to support our partners’ growth and boost their businesses with Storyblok. We all have stories to tell—let’s do it together.”
At CMS Critic, we've followed Storyblok's "storied" rise over the last few years as the company expanded its global footprint through partnership channels. This includes the development of a <a href="https://www.cmscritic.com/interview-headless-cms-storyblok-expands-partner-program-with-u-s-agency-campbell-ewald/">partner program with U.S. Agency Campbell Ewald</a> in 2021.
“We’ve seen so many great marketing initiatives around Storyblok that allowed our partners to grow,” said Thomas Peham, VP of Marketing at Storyblok. “With the $1.5M Partner Fund, we not only want to help our partners with a dedicated marketing budget, but also team up with them to tell more stories at scale while shaping the future of digital storytelling together.”
Get more details in the <a href="https://www.storyblok.com/partners/partner-playbook" target="_blank">Partner Playbook</a>, and visit the <a href="https://www.storyblok.com/partners" target="_blank">Partner Program</a> page to learn how to become a Storyblok Certified Partner.
<h2>About Storyblok</h2>
Storyblok is a headless CMS that enables developers and marketers to deliver powerful content experiences on any digital platform. Developers create flexible components that are independently managed by content teams through a collaborative visual editor and customizable workflow. Published content is delivered through an API, so changes are made once and will appear everywhere: websites, mobile, IoT, the metaverse, and beyond. This approach reduces maintenance and makes content management more efficient. Leading brands such as Adidas, Renault, and Marc O’Polo use Storyblok to manage and share their content with the world. Storyblok was named the #1 CMS for 2022 by G2.
For more information, visit <a href="https://www.storyblok.com" target="_blank">https://www.storyblok.com</a> and follow Storyblok on <a href="https://www.linkedin.com/company/storyblok" target="_blank">LinkedIn</a> and <a href="https://www.twitter.com/storyblok" target="_blank">Twitter</a>.

Storyblok Launches $1.5M Partner Fund to Help Agencies Shape the Future of Digital Storytelling

CrafterCMS, an <a href="https://craftercms.com/" target="_blank">open-source Git-based headless CMS</a> for enterprises, announced the general availability of its version 4.0 – which offers a number of new feature upgrades and composable capabilities. 
First and foremost, version 4.0 will allow users to work locally in teams via an API-powered Git repo. This gives developers greater control over versioning while enabling them to work in their preferred languages with their favorite tools and processes. According to Crafter, its flexible headless architecture provides everything a user needs to create modern digital experiences and connect to a wide array of omnichannel endpoints – including websites, mobile devices, kiosk screens, email, video, and more.
<h2>New features focused on composability</h2>
Version 4.0 includes three noteworthy upgrades. The first is a new <a href="https://docs.craftercms.org/en/4.0/developers/experience-builder.html" target="_blank">Experience Builder</a> for composing digital experiences from reusable plug-ins and components. The Experience Builder also provides in-context editing and preview features that support all front-end technologies and any digital channels.
Along with Experience Builder, there's also the new Crafter Studio content authoring application, built-in React on top of CrafterCMS's API-first headless content authoring platform. According to the company, Crafter Studio enables content teams to create, edit, review, and publish faster and more productively than ever before.
Finally, Crafter has introduced a new plug-in framework and expanded marketplace, allowing developers to quickly build and easily maintain reusable components and back-end integrations.
"Our new content authoring tools enable content teams to easily compose any type of digital experience," said Russ Danner, VP of Products for CrafterCMS. "Through drag and drop experience building, in-context content creation and editing, and low-code/no-code reusable plug-ins in our expanded CrafterCMS Marketplace, enterprises can rapidly compose digital experience applications faster than ever before. With CrafterCMS version 4.0, we've built a best-in-class content authoring experience delivering unprecedented capabilities for a headless CMS. Developers can build apps with any type of front-end technology, while content authors benefit from powerful and easy-to-use capabilities regardless of the technology or digital channel."
<h2>Improved plug-ins, "frictionless collaboration", and more</h2>
With version 4.0, CrafterCMS is providing enterprises with a modern headless CMS with composable digital experience platform (DXP) capabilities. For example, plug-ins may be used by administrators to compose tailored authoring experiences for a variety of content management use cases and by content creators to compose engaging digital experiences for end-users.
CrafterCMS version 4.0 also improves on its Git-based content repository as well as support for its DevContentOps processes – enabling what it calls "frictionless collaboration" between content authors, developers, and operations. The types of digital experiences powered by the headless CrafterCMS platform at major enterprises today include large-scale personalized enterprise websites, global e-Commerce sites, OTT video experiences, native mobile apps, employee intranets, customer and partner portals, digital assistants, digital signage, AR/VR experiences, among others.
CrafterCMS version 4.0 community edition is available immediately for free download under the GPL v3 open source license, and the enterprise edition is available for customers and certified partners through the CrafterCMS <a href="https://docs.craftercms.org/en/3.0/get-support/index.html" target="_blank">customer support portal</a>.
The announcement of version 4.0 comes on the heels of the second round of financing that Crafter closed on this past March. We had the opportunity to <a href="https://www.cmscritic.com/craftercms-announces-second-round-of-financing-to-fuel-rapid-growth-interview-with-ceo-mike-vertal/" target="_blank">interview Mike Vertal</a>, CEO of CrafterCMS, shortly after the investment news about the company's plans for the future.
<h2>About CrafterCMS</h2>
CrafterCMS replaces the broken paradigm of traditional content management and enables a new era of fast, agile, and easier development of innovative digital experiences that benefits large enterprises and fast-growing startups. As an open-source, API-first, and Git-based headless platform, CrafterCMS is amazing for developers, easy for content authors, and fantastic for DevContentOps. Enterprises can choose from support options that include self-hosted/self-managed, fully-managed private SaaS/PaaS in the cloud, and community-supported open source. Learn more about the open source project at <a href="https://craftercms.org/" target="_blank">https://craftercms.org</a>, and enterprise solutions at <a href="https://craftercms.com/" target="_blank">https://craftercms.com</a>.

CrafterCMS Releases Version 4.0, Adds API-Powered Git Capabilities and Composable Features

Image of CrafterCMS logo against a black background

Summer is (almost) here in the Northern Hemisphere, and headless is heating up. 
Right on the heels of Netlify's <a href="https://www.cmscritic.com/netlify-to-host-headless-commerce-summit-for-talks-on-building-world-class-e-commerce-experiences/" target="_blank">Headless Commerce Summit</a>, Sanity – a unified content platform for powering digital experiences – is hosting a unique conference that's focused on structured content. It should come as no surprise that the company's inaugural shindig has been aptly named "Structured Content," and will offer a global experience to content professionals at multiple levels across the industry. 
The event will provide live access at three locations in the U.S. and Europe: San Francisco from May 24 - 25,  and London and Oslo from May 25 - 26. If a live event isn't in the cards, you can also <a href="https://hopin.com/events/structured-content-2022" target="_blank">watch the conference online for free</a> during the San Francisco sessions. 
While this might be Sanity's first foray with a conference of this kind, the company managed to attract some heavy hitters to sponsor its dance card, including <a href="https://www.netlify.com/" target="_blank">Netlify</a>, <a href="https://vercel.com/" target="_blank">Vercel</a>, <a href="https://www.cmscritic.com/top-headless-commerce-platforms/" target="_blank">Shopify</a>, and <a href="https://www.cmscritic.com/gatsby-unveils-v3-0-cloud-hosting-and-more-at-gatsbyconf-2021/">Gatsby</a>. According to <a href="https://www.sanity.io/" target="_blank">Sanity</a>, the three-day conference is expected to have more than 2,000 content strategists, engineers, marketers, and designers in attendance. Not too shabby for a first outing – and a testament to the platform's growing presence in the content space. 
To be clear, Structured Content is not a Sanity-focused event. This distinction is summed up quite elegantly by <a href="https://structuredcontent.live/speakers/carrie-hane" target="_blank">Carrie Hane</a>, Sanity's Head of Content Strategy Relations: "Structured Content 2022 is not a Sanity user conference. It’s not about our product. This is what we hope is the beginning of a movement. We created this event to educate and inspire the entire cross-disciplinary community of people who work on digital experiences."
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<h2>What to expect at Structured Content 2022</h2>
</div>
According to the event's website, the program schedule includes a variety of workshops about structured content design, presentations about the future of digital experience, workshops on how organizations can harness structured content, and so much more. Some of the most noteworthy include: 
<ul>
<li>“The Future of Digital Experience Will Be Powered by Structured Content”</li>
<li>“Bridging Disciplines with Structured Content”</li>
<li>“How Publishing Organizations Harness Structured Content to Power Editorial Experiences”</li>
<li>“Design and Structured Content: Where We Are, Where We Could Go”</li>
<li>“Reflections on the Future of the Web”</li>
<li>“Content Makes Commerce Human”</li>
</ul>
"We’ve put together <a href="https://structuredcontent.live/program" target="_self">14 wide-ranging sessions</a> about the benefits of structured content, fresh approaches to solving problems, and thoughts on what the future holds for us as both consumers and creators of digital experiences.," said Hane. "You’ll discover new ways of thinking about the potential of content and what it can accomplish."
And that's just scratching the surface. Check out the whole program at<a href="https://structuredcontent.live/program" target="_blank"> https://structuredcontent.live/program</a>. 
<h2>So what exactly is "structured content," anyway?</h2>
While we have you here, let's get this whole "structured content" thing straight.  
One of the best analogies we've seen for explaining structured content is Legos. Just like the toy that everyone loves to tinker with, structured content is broken down into independent, reusable components, accessed from a single source of truth – and planned in a technologically-agnostic way. Structured content can be used across channels and delivered through APIs, and it's easier to prototype and iterate with – making development faster and easier.
As a platform, Sanity is uniquely designed for structured content. In addition to being open-source, API-based, and headless, the company has pioneered an entirely new approach to building websites with structured content as the mechanism for building pages. 
Sanity positions itself as a "fast-growing alternative to the traditional CMS." What makes Sanity different is that it treats content as data. By storing resources in its <a href="https://www.sanity.io/docs/datastore" target="_blank">Sanity Content Lake</a>, organizations can effectively "de-silo" their content – making it available for both collaboration and global distribution. By leveraging APIs, users can manage their text, images, and other media in a unified platform and build engaging digital experiences in real-time.
At CMS Critic, we talk about <a href="https://www.cmscritic.com/tag/headless/">headless</a> and <a href="https://www.cmscritic.com/top-headless-commerce-platforms/">headless CMSes</a> quite a bit. What's interesting about Sanity is that it combines the power of a headless CMS with structured content, so its offerings go beyond the typical headless CMS. In fact, the company wrote a <a href="https://www.sanity.io/blog/web-developers-headless-cms-structured-content" target="_blank">spicy post</a> about the need to focus on structured content more the headless CMS itself, much to the chagrin of its industry peers. 
<img style="max-width:1000px" src="https://cmscritic.com/ms-content/uploads/2022/05/traditional-headless-structured-content.webp" alt="Traidional CMS vs Headless CMS vs Structured Content Platform" />
<div> </div>
<div>Structured Content 2022 is next week, and looks to be a solid event. We'll do some follow-up on the other side. In the meantime, <a href="https://structuredcontent.live/" target="_blank">register to attend live or online. </a></div>
<div> </div>
<div>You should also check out<a href="https://www.cmscritic.com/sanity-raises-39-million-focuses-growth-on-content-as-data-for-transformative-digital-experiences/" target="_blank"> our interview with the Sanity founder and CEO, Magnus Hillstead</a>, where he shared some of his views on the CMS market and the value of being headless.</div>
<div> </div>
<h2>About Sanity</h2>
<a href="https://www.sanity.io/" target="_blank">Sanity</a> is the platform for structured content that en0ables teams to build exceptional digital experiences. By treating content as data, modern organizations use Sanity’s APIs to build optimal editing workflows and share content between systems to increase digital velocity.
Sanity’s unique model for orchestrating content is used by more than 100,000 developers at major brands like Conde Nast, Nike, Unilever, and Cloudflare. They use Sanity to shape and mold content to build multimedia-rich experiences both for their public-facing brand and the way customers experience their products and services firsthand. Our mission is to be the most versatile system for creating and distributing digital content to any device, application, or channel.

Sanity to Host Structured Content 2022 Conference in U.S., Europe, and Online

Image of Structured Content logo against yellow background

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