GatherContent Adds New Integrations to Help Streamline Martech Stacks
If there's one company that's cornered the market on intuitive names, it's GatherContent.
As their moniker suggests, they are a platform that brings together, well... content. But along this journey, they're also connecting the people, processes, and technologies that make "Content Operations" a real phenomenon.
And let's face it: with so much content distributed across an expanding array of sources and endpoints, their role as the "gatherer" has never been more apropos.
Now, GatherContent is making it easier for customers to streamline their martech stack experience. The company just announced a new set of integrations with Gatsby and Netlify, and deepened their existing integrations with Adobe Experience Manager (AEM), Drupal, Slack, Vercel, and Zapier.
Currently, GatherContent allows customers to seamlessly integrate their product with their own technology stack through these integrations, as well as APIs and headless capabilities. This gives users a great deal of flexibility when it comes to multi-channel publishing and connecting GatherContent to production and project management workflows.
According to Gartner’s 2020 Marketing Technology Survey, marketers only use 58% of their martech stack’s full breadth of capabilities because they have trouble with cross-functional collaboration compounded by a “sprawling array” of platform solutions. This is all validated by the eponymous Brinker Diagram, which illustrates the flood of technologies available to marketers – including CMS.
“GatherContent is the glue that connects these other platforms together,” said Angus Edwardson, Co-Founder and VP of Product of GatherContent. “Our goal is to allow GatherContent to easily slide into existing marketing workflows with as few barriers as possible.”
In addition to their new and enhanced integrations, GatherContent has expanded its API – including JavaScript helper libraries that use the popular JAMstack as a backbone. This makes it easier for developers to build on top of GatherContent and create seamless integrations with their existing martech stack that includes CMS, CRM, SEO tools, and more.
“Marketing technology stacks are getting more cluttered," said Edwardson. "But when connected together in a way that makes sense, the result is better content, produced faster and with reduced risk.”
About GatherContent
GatherContent is a Content Operations platform that brings together people, process, and technology. GatherContent has helped thousands of businesses save time and money, improve content quality, and reduce regulatory risk. The platform replaces the broken status quo of docs, spreadsheets, shared drives, and emails. These tools weren’t designed to manage high volume content production and workflow when many stakeholders are involved. Recognized as a Content Distribution Leader, Creation High Performer in G2’s Summer 2021 report, GatherContent is free to try, quick to set up, and very easy to use. Learn more at https://gathercontent.com/.