Mainz 05 Football Club Scores with New Website on Xperience by Kentico, the Hybrid Headless DXP

Kentico is kicking things up on the headless hybrid field.

The award-winning provider of digital experience and content management software just announced that Mainz 05, a renowned German football club, has successfully launched its new website using Xperience by Kentico, the cutting-edge hybrid headless digital experience platform (DXP).

Mainz 05, a prestigious German football club with more than 100 years of rich history, has captured the hearts of sports enthusiasts worldwide with captivating performances and dedication to the game. Renowned for its passionate fan base and unwavering support, Mainz 05 has established a strong reputation within the football community, both domestically and internationally. 

With a drive to succeed, Mainz 05 continues to leave an indelible mark on the world of football.

Scoring a digital triumph: Kentico passes to Mainz 05 for a goal

Mainz 05 united with Kentico partners kuehlhaus AG and Bluesoft to launch a new website built on the new hybrid headless platform Xperience by Kentico. The Bundesliga club’s progressive digital team was looking for an innovative digital experience platform to put at the center of its complex digital ecosystem. They wanted to reduce the size of their technology stack and replace several technologies with one multi-functional DXP. The goal was to get all the needed capabilities for less effort, lower cost, and with fewer products.

Mainz 05 developed the website in phases aligned with the roadmap of the DXP. After the initial launch of the website on July 14, 2023, the project will continue with the implementation of digital marketing features such as Contact Management, Audience Segmentation, Email Marketing and Marketing Automation, and Cross-site Activity Tracking. Eventually, multiple channels – the website, an app, and social channels, will be managed from the single DXP.

Given the specific needs of the football club, the solution had to be highly customized. And Xperience by Kentico was the perfect fit, thanks to its flexibility. The platform is being rapidly developed, aiming to help customers drive better business outcomes with fewer resources by minimizing overhead and maximizing ROI. It offers built-in ready-to-use capabilities to meet the company’s needs today but can be scaled and extended with integrations in the future. 

Although Xperience by Kentico can be implemented as SaaS (software as a service), Mainz 05 decided to deploy it on-premises, in a way that suits its specific needs better.

“Xperience by Kentico’s architecture allows us to modernize and focus on the capabilities our customers really need," said Dominik Pinter, CEO, Kentico. "It will help them build the right set of channels for their target markets and provide the tools they need as they grow and evolve.” 

The winning play: Kentico's Customer Success services

Kentico also provides tailored Customer Success services that Mainz 05 and the implementation partners leveraged. To ensure the success of this project, Kentico’s Customer Success Managers and technical support team consulted during every step of the implementation and suggested possible solutions for challenges that arose during the process. Kentico also helped Mainz 05 with editor training.

“Our collaboration with Mainz 05 was based on an agile and iterative project approach. This iterative approach enabled us to react quickly to change requests, to introduce new ideas, and to continuously improve the quality of the solution,” says Christian Reschke, CEO of the digital agency kuehlhaus AG. “Xperience by Kentico allowed us to hit all of Mainz 05’s project requirements, and the support from the Kentico team complemented our agile and iterative approach, which allowed us to implement the DXP at speed. 

With a phased approach, Mainz 05 has successfully released its website, and future plans include implementing digital marketing features and managing multiple channels from the centralized DXP. With its flexibility and scalability, the customized solution provided by Kentico perfectly aligns with Mainz 05's unique requirements. As Mainz 05 continues to excel on the field, its partnership with Kentico ensures it delivers exceptional digital experiences to fans and stakeholders alike.

“The decision to relaunch our website on Xperience by Kentico marks a milestone in our digital transformation journey. Working with Kentico and partners kuehlhaus AG and Bluesoft has enabled us to map and further develop our complex digital ecosystem on a single powerful platform”, says Tobias Sparwasser, Director of Communication and Media at Mainz 05.  “Xperience by Kentico will sustainably improve the digital fan journey and optimize our internal processes.”