Siteimprove, the enterprise SaaS company with solutions for improving website governance and performance, announced the findings of a new Forrester TEI study – demonstrating that their platform delivered a 275 percent return on investment (ROI) over three years for a composite organization.
The study also suggests that the Siteimprove investment could be paid back in less than six months – an impressive ROI by any measure and a testament to the accessibility leader's value across the digital stack.
Despite being known for their best-of-breed accessibility scanning and monitoring solutions, Siteimprove also offers a robust SEO platform with a range of powerful enterprise features, including enhanced search capabilities.
Siteimprove has also added two new tools to their ecosystem – Siteimprove Ads and Siteimprove Performance – which help simplify Google Ad management and make website performance data more understandable and actionable. This combined suite provides marketers with greater control and insight across their martech stack.
"Siteimprove's performance-with-a-purpose optimization allows marketers to spend more time on efficient, effective content creation that truly impacts revenue," said Shane Paladin, CEO of Siteimprove. "The Forrester [TEI] analysis validates our core mission: helping marketing teams consistently deliver the most accessible, inclusive, relevant, discoverable and usable content."
TEI, short for Total Economic Impact, is a methodology developed by Forrester Research that's been used by technology consumers and businesses for over 20 years. TEI provides business value justification analysis to help organizations understand the financial impact of a technology investment. It consists of four components for evaluating the impact of an investment: cost, benefits, flexibility, and risk.
The Siteimprove TEI study included clients from across North America and Europe that are focused on providing a more consistent and elevated digital experience for their customers. Based on the findings, prior to using Siteimprove, the interviewees noted how their organizations lacked the necessary capabilities to deliver cohesive, high-quality digital experiences across their websites.
By using Siteimprove to identify errors and performance issues within their digital experiences, participants in the study were able to:
TEI has become an invaluable resource for many organizations – and with the Forrester name behind it, the quality goes well beyond other independent research sources.
Still, there's no better indicator of success than the voice of the customer. To that end, the study also featured comments from interviewees that codified the benefits of Siteimprove. Here's one from the head of web marketing for an information technology company:
"We have multiple in-country based [sic] websites, all with different teams. I needed a solution that could help us centrally understand the quality of these sites and provide them with easy-to-understand actions to rectify the identified problems."
And another from a marketing analyst in the education field:
“I spend more time now planning optimizations and providing insights to the business. Previously, I was spending a lot of time collecting and manipulating data and not as much time learning from the data. Siteimprove definitely helps with that.”
There's more to glean from the full TEI study. Siteimprove provides a free copy on their website.
Total Economic Impact ™ (TEI) is a methodology developed by Forrester Research that enhances a company's technology decision-making processes and assists vendors in communicating the value proposition of their products and services to clients. The TEI methodology helps companies demonstrate, justify, and realize IT initiatives' tangible value to senior management and other key business stakeholders.
Siteimprove's enterprise platform transforms content into the foundation of winning customer experiences that drive revenue. Marketing teams using Siteimprove's data-driven approach to consistently deliver content that meets strict digital accessibility requirements and is optimized for SEO, and marketing campaigns. Siteimprove works alongside DXPs, giving marketing and web teams end-to-end visibility throughout the content lifecycle. By automating time-consuming tasks, Siteimprove empowers marketers to deliver highly optimized content faster. Over 7,500 companies use Siteimprove to transform their content into revenue and is regularly recognized as a G2 leader across the board.