Articles

Accessibility Article

Zengenti’s Insytful Offers an Easy, Affordable Solution for Managing Accessibility and Governance

matt-garrepy

<hr /> May 16th is <a target="_blank" href="https://accessibility.day/">Global Accessibility Awareness Day</a>. It's a moment to reflect on how far we've come in our quest to build a more accessible world and discuss the continued work ahead. On the digital side of the ledger, there's still a lot to do.In honor of the 13th annual GAAD (we love our “shortcodes” in CMS, and this is a helpful one), <a target="_blank" href="https://www.acquia.com/">Acquia</a> – a leader in open digital experience software – just released its <a target="_blank" href="https://www.acquia.com/accessibility-report-2024">2024 Survey Report: Consumer Perspectives on Digital Accessibility</a>. The analysis reveals how website users with disabilities perceive the state of digital accessibility and how their experiences impact brand reputation and loyalty. This report contains some shocking stats. For starters, 89% of participants say they encounter accessibility issues that make it challenging to interact with websites or other digital experiences offered by brands. In addition, 62% say they would consider switching to a competitor with better accessibility features. “It’s clear that digital experiences are not meeting the accessibility expectations of those who need them. This is a critical business issue that requires more attention,” said <a target="_blank" href="https://cmscritic.com/acquia-and-the-art-of-the-possible-interview-with-chief-market-officer-jennifer-griffin-smith">Jennifer Griffin Smith</a>, Chief Market Officer at Acquia. “Digital accessibility is an essential pillar of digital experience design and management that should not be overlooked or shortchanged. Creating equal, accessible opportunities for all is a value all marketers and organizations should strive for.”The online survey was conducted in April 2024 by <a target="_blank" href="https://researchscape.com/">Researchscape</a> and is composed of responses from 1,265 adults across the United States, the United Kingdom, Canada, and Australia who identified as having a disability. <h3 id="neglecting-digital-accessibility-is-impacting-brands">Neglecting digital accessibility is impacting brands</h3>The Acquia survey found that not only are disability issues widespread, but so are the impacts. For example, when encountering accessibility issues on digital platforms, 45% of respondents describe the experience as either “very” or “extremely” frustrating. It's not a leap to assume that brand reputation is negatively impacted when users encounter these digital accessibility challenges. Survey participants also report a myriad of feelings in response to accessibility issues. 71% express frustration, while 58% say they feel “disappointed” and 24% register as “angry.” Nearly 1 in 5 say they feel excluded.When asked what steps they are most likely to take when experiencing these issues, 34% said they would complain directly to the brand, and 31% of respondents said they would talk about the accessibility issue with their family and friends. However, 20% leverage social media to share their experiences, creating a ripple effect of negative brand perception that extends far beyond the disabled individuals who experience these problems first-hand.In terms of a direct impact on brands and their bottom lines, 51% of respondents stated they would most likely seek alternative options that are more accessible, and 42% said they would discontinue using the brand’s services.  <h3 id="prioritizing-digital-accessibility-can-build-confidence-and-trust-">Prioritizing digital accessibility can build confidence and trust </h3>The survey's participants codify what we already know: more work needs to be done to improve digital accessibility for all users, and brands can reap the benefits on multiple levels – if they take swift action. To that end, 93% of consumers surveyed say that it's important that the brands they engage with prioritize digital accessibility. However, consumers want progress over platitudes, and many respondents expressed skepticism about the true intentions of companies when messaging around digital accessibility. In the past year, only 27% of respondents said they believe that brands are taking accessibility seriously and making meaningful improvements. It gets worse from there: 33% believe companies are just “doing the basics” to check the regulatory compliance box. 28% believe that while companies talk about accessibility as a marketing tactic, not much action has been taken – and 12% believe that companies aren’t thinking about or doing anything to improve digital accessibility.  “Ultimately, we’re talking about a large proportion of the population who would like to access, enjoy, and get value from digital experiences," Jennifer Griffin Smith concluded. “As digital marketers, we should not be excluding anyone from engaging with or participating in our digital content. This is an enormous opportunity to grow your customer base, increase revenue and, above all else, improve customer satisfaction and brand loyalty.”To view more details from the study, visit <a target="_blank" href="https://www.acquia.com/accessibility-report-2024">https://www.acquia.com/accessibility-report-2024</a> <hr /><h3 id="upcoming-conferences">Upcoming conferences</h3> <img style="width:29.67%" src="https://cmscritic.com/ms-content/uploads/2024/01/cms-connect-2024-logo.png" alt="CMS Connect 24 logo" /><h4 id="cms-connect-24"><a target="_blank" href="https://www.boye-co.com/conferences/cmsconnect24">CMS Connect 24</a></h4>August 6-7, 2024 – Montreal, CanadaWe are delighted to present our first annual summer edition of our prestigious international conference dedicated to the global content management community. Join us this August in Montreal, Canada, for a vendor-neutral conference focused on CMS. Tired of impersonal and overwhelming gatherings? Picture this event as a unique blend of masterclasses, insightful talks, interactive discussions, impactful learning sessions, and authentic networking opportunities. <img style="width:29.58%" src="https://cmscritic.com/ms-content/uploads/2024/01/cms-kickoff-2025-logo.png" /><h4 id="cms-kickoff-25"><a target="_blank" href="https://www.boye-co.com/conferences/cmskickoff25/tickets">CMS Kickoff 25</a></h4>January 14-15, 2025 – Tampa Bay Area, FloridaJoin us next January in the Tampa Bay area of Florida for the third annual CMS Kickoff – the industry's premier global event. Similar to a traditional kickoff, we reflect on recent trends and share stories from the frontlines. Additionally, we will delve into the current happenings and shed light on the future. Prepare for an unparalleled in-person CMS conference experience that will equip you to move things forward. This is an exclusive event – space is limited, so secure your tickets today.

Acquia Survey Reveals Brands are Paying the Price for Digital Accessibility Deficiencies

cms-critic-staff

<hr /> <a target="_blank" href="https://accessibility.day/">Global Accessibility Awareness Day (GAAD)</a> is an annual event that focuses on access and inclusion. Each year, it draws attention to the vital role of digital accessibility, encouraging communities to think and discuss its impact on the one billion people worldwide with disabilities and impairments. GAAD will take place on May 16th, enshrining this as “Digital Accessibility Month.” Many organizations use this opportunity to promote and reinforce their efforts to support accessibility, so the channels are aflutter with messaging. Heightened awareness is a good thing. It's also a stark reminder that we're still struggling with digital equality. Case in point: In 2020, <a target="_blank" href="https://webaim.org/">WebAIM</a> – a not-for-profit practice within the <a target="_blank" href="https://idrpp.usu.edu/">Institute for Disability Research, Policy &amp; Practice</a> at <a target="_blank" href="https://www.usu.edu/">Utah State University</a> – analyzed one million website homepages for accessibility issues. According to its report, over 98% of the scanned sites had at least one failure based on the World Wide Web Consortium's (W3C) internationally recognized <a target="_blank" href="https://www.w3.org/WAI/standards-guidelines/wcag/">Web Content Accessibility Guidelines (WCAG).</a>The causes of the compliance errors were broad, but the biggest offenders were low-contrast text and missing ALT tags for images. Very basic issues that could be addressed in a matter of seconds without complex coding or refactoring. And therein lies the problem: developers and content creators still don't fully prioritize the importance of ensuring digital equality – nor are they incentivized to do so. Further, the momentary nature of “compliance” remains a challenge, as web content isn't always persistent. As such, a site can lose its error-free status with the addition of a single blog post. It would be easy to blame the tools, but we have a plethora to choose from and several are exceedingly good. Spotting most (if not all) of the critical errors can be fully automated and reports produced with a predictable cadence. And while humans are required to remediate many of the issues, we wouldn't have as many to correct if we simply took the right steps from the beginning. No, the problem lies with us. The builders. The creators. The practitioners. For too long, we've stoked a culture of disregard for embracing accessibility at a foundational level and de-prioritized education and awareness. We shouldn't be thinking about it on just one day every year; accessibility must be elemental to how we create and care for every experience in our digital ecosystem. The good news is that we're making progress, and not just as a result of <a target="_blank" href="https://accessibe.com/blog/knowledgebase/ada-website-lawsuits">class-action lawsuits</a>. We have better systems and structural processes than ever before. More institutional guidance is emerging, and the WCAG standards are continuing to evolve and expand. The GAAD Foundation (part of Global Accessibility Awareness Day) has also been on a mission to disrupt the culture of technology and digital product development to include accessibility as a core requirement. The policy landscape is shifting, too, as more governance enters the equation. Europe's <a target="_blank" href="https://digital-strategy.ec.europa.eu/en/policies/web-accessibility">Web Accessibility Directive</a> has been in force since 2016 but was reviewed in 2022 following the pandemic's unprecedented acceleration of digital commerce. It complements the broader European Accessibility Act, which is similar to the <a target="_blank" href="https://www.ada.gov/">U.S. Americans with Disabilities Act</a>, but provides deeper monitoring and reporting of websites and digital properties. Of course, there's still confusion. And while some litigation has been “settled” (see: <a target="_blank" href="https://adasoutheast.org/court/robles-v-dominos-pizza-llc/#:~:text=Robles%20sued%20Domino's%20Pizza%2C%20LLC,did%20not%20have%20fair%20notice.">Robles v. Domino's Pizza</a>), private businesses still aren't hitting the mark. There's also the emergence of AI tools, which promise to streamline scanning and automatically generate ALT tags. That's cool – but even in light of these advances, there's still a major gap to backfill.Here's the bottom line: we have an ethical and moral obligation to reinforce accessibility. It's the right thing to do, and will ultimately impact everyone (it's true that with age, a great deal of us will likely develop one or more disabilities or impairments). But as I heard from many attendees at <a target="_blank" href="https://cmscritic.com/from-accessibility-to-ai-and-beyond-five-key-takeaways-from-acquia-engage-boston">Acquia Engage</a> last fall – just after the DXP announced its acquisition of <a target="_blank" href="https://cmscritic.com/acquia-tackles-accessibility-and-optimization-as-it-completes-monsido-buy">Monsido</a>, a best-of-breed web accessibility and optimization platform – there's a business imperative as well: people with disabilities are customers, and experiences that aren't accessible will almost certainly drive them to another brand.<a target="_blank" href="http://www.acquia.com/">Acquia</a> made accessibility a core theme of its annual conference in 2023, and it's continuing to provide users with the knowledge and resources to be successful. In fact, they just announced that Monsido now offers support for WCAG 2.2, the latest set of web content accessibility guidelines recommended by the W3C. By using its signature Accessibility Module in Monsido, Acquia customers can automatically scan their websites, obtain an accessibility score, and receive actionable recommendations to help ensure the accessibility of their digital content for individuals with disabilities. By reducing the friction and making it part of the flow, Monsido is helping to ensure accessibility. “WCAG 2.2 stands as the globally recognized benchmark for digital accessibility, and marks a pivotal step toward a more accessible and inclusive digital world,” said <a target="_blank" href="https://cmscritic.com/acquia-and-the-art-of-the-possible-interview-with-chief-market-officer-jennifer-griffin-smith">Jennifer Griffin Smith</a>, Chief Market Officer at Acquia. “Keeping pace with the latest guidelines as they emerge is a major challenge but a necessary one."Necessary indeed. As Jennifer cited, 51% of consumers are willing to pay more to companies committed to digital accessibility while 41% are willing to pay up to 10% more. “Monsido simplifies this process,” she said, "making it easy to identify and proactively fix accessibility issues, avoid penalties for non-compliance, and most importantly maximize the return on marketing investments by improving the digital experience for all users to ensure wider reach and more audience engagement.” <h3 id="evolving-with-the-wcag-standards">Evolving with the WCAG standards</h3>If you're not familiar with the WCAG, it's worth noting that the guidelines have been developed through the <a target="_blank" href="https://www.w3.org/WAI/standards-guidelines/w3c-process/">W3C process</a> in cooperation with individuals and organizations around the world. The goal is simple: provide a single shared standard for web content accessibility that meets the needs of individuals, organizations, and governments internationally.The WCAG documents explain how to make web content more accessible to people with disabilities, ensuring they are perceivable, operable, understandable, and robust (the guidelines get more granular from here). Web “content” generally refers to the information in a web page or web application, including natural information – such as text, images, and sounds – as well as code or markup that defines structure, presentation, and other variables.WCAG 2.1 addressed key accessibility issues for individuals with blindness, deafness, and mobility requirements, improving upon its previous benchmarks. WCAG 2.2 builds on these efforts, adding new criteria to make the web more productive for those with low vision and cognitive disabilities, as well as those using tablets and other mobile devices. New device form factors present challenges for the WCAG; as mobile and IoT continue to evolve, the guidelines must also adapt to how users interface with new kinds of hardware. With so many factors at play – and so much content across channels – brands and organizations are seeking solutions like Monsido to address the scope and scale of managing an accessibility strategy. Having best-of-breed technology that's integrated with their DXP makes the entire process easier and faster, but also more trustworthy. “Customers who see accessibility as a foundation for digital experience want a solution that’s a core part of their DXP provider’s portfolio, not a tool off to the side as an ad-hoc consideration,” Jennifer said, “We’re seeing increased adoption because we’re putting our customers in a position to address digital accessibility proactively as part of a broader effort to create digital experiences that are also frictionless, relevant, and safe – or, as we often say, productive.”The Monsido platform addresses common accessibility issues against these latest WCAG guidelines and enables errors to be filtered by the desired level of compliance (e.g. A, AA, or AAA) for easy prioritization. Comprehensive reports explain how to resolve issues, and the <a target="_blank" href="https://www.acquia.com/products/monsido/features/accessibility">Accessibility Fast Track</a> feature empowers teams to instantly fix repetitive errors across multiple pages. This includes elements such as links, images, and text. It also addresses accessibility issues in bulk – all with the touch of a button.For additional support, teams will also have access to Acquia's <a target="_blank" href="https://help.monsido.com/en/articles/4891170-accessibility-help-center">Accessibility Help Center</a>, which breaks down the more technical WCAG 2.2 checks in plain language. This is key, as accessibility still requires human support to help unpack and remediate certain issues like keyboard tabbing for focusable elements. <h3 id="spotlighting-the-importance-of-digital-accessibility">Spotlighting the importance of digital accessibility</h3>Acquia’s stated mission is to help customers build a better digital future – one that's more inclusive, accessible, and sets new benchmarks for performance and innovation. With GAAD just a few days away, Acquia is using this month to spotlight digital accessibility as a critical element of every organization’s digital practices.  “We’re seeing a real shift in organizations who acknowledge that digital accessibility is a priority, which is wonderful because it never should have been seen as a nice-to-have," Jennifer shared. “Of course, there are varying states of maturity here. For some, increased regulatory pressure is still the forcing function. But more often, we’re seeing more business leaders who want to embed digital accessibility into their marketing programs because they recognize that’s the clearest pathway to maximizing the business benefits. And that’s ultimately what differentiates Monsido.” Throughout May, Acquia will offer opportunities for technology and marketing professionals to learn about the state of digital accessibility and get inspired to make meaningful improvements. This includes a host of webinars on subjects like “The Hidden Cost of Ignoring Digital Accessibility,” “The Digital Accessibility Dilemma,” and "<a target="_blank" href="https://www.acquia.com/events/webinars/achieving-near-perfect-web-accessibility-salvation-army-story">Achieving Near Perfect Web Accessibility</a>, which features a use case with the Salvation Army. Collaborative workshops at <a target="_blank" href="https://www.acquia.com/engage/london-2024">Acquia Engage London</a> and <a target="_blank" href="https://www.acquia.com/engage/paris-2024">Paris</a> – as well as <a target="_blank" href="https://www.acquia.com/drupalcon">DrupalCon Portland</a> – will give attendees the opportunity to learn accessibility fundamentals and how to apply them in website design and development. Acquia is also promoting daily accessibility facts across its social channels and even offering downloadable animated American Sign Language emojis for Slack and social media. <h3 id="why-it-matters">Why it matters</h3>Simply put: because people matter. Every one of us. We all deserve dignity and respect, and accessing digitally equitable experiences should be a basic, fundamental expectation. By all accounts, brands and organizations are waking up to this, albeit slowly. Governments have been exerting pressure, but not evenly or in all places. There's also the persistent lack of understanding around digital accessibility, and whether customers have choices or options to utilize other channels (vis-à-vis making a call versus using an app). At these moments, we should remind ourselves of the impact that ramps and accessible bathrooms have had on our culture, allowing people with disabilities to know a level of freedom and independence they are entitled to. Should we not demand the same from digital experiences?There are great tools out there, and Monsido is certainly among the top of the list. At the same time, it would be shortsighted to pin all hope and responsibility on the tool. Companies need to instill a culture of accessibility at the foundational level – and for those vendors building websites, we need to think about accessibility first and not treat it like an afterthought. Not only will it deliver better results all around, but it will save money in the long run by avoiding labor-intensive remediation or costly fines.A quick side note: We spend a lot of time talking about website accessibility, but native mobile apps should also meet the same benchmarks as places of public accommodation. Not all tools are capable of crawling and identifying issues within mobile apps, but several options, like <a target="_blank" href="https://www.deque.com/">Deque</a>, offer a blend of AI-powered technologies and professional services for mobile app accessibility testing. What's clear is that Acquia is making good on its own commitment to accessibility. The Monsido acquisition was a sage investment, but the company has influenced its optimization strategy by infusing it with accessibility, which brings a cadre of structural standards that can improve a website's SEO health and performance. Keeping in lockstep with the WCAG's evolving standards is another example of how they are delivering greater confidence for customers. And of course, good accessibility is good business – and making Monsido an easy add-on within its DXP ecosystem helps solve problems faster and more efficiently. Jennifer gave us a clue that more of this interoperability and ease of integration is driving Acquia's future roadmap. “Looking ahead, we’ll soon have other announcements that make Monsido even more connected and easy to use in <a target="_blank" href="https://cmscritic.com/products/drupal">Drupal</a> implementations," she said, "as well as integrations that provide customers with more flexibility and extend our compliance with global accessibility guidelines.”Finally, I'll leave you with this: at Acquia Engage Boston, I had the opportunity to see <a target="_blank" href="https://www.linkedin.com/in/habengirma/">Haben Girma</a> give a presentation called The Univeral Benefits of Inclusive Design. As the first deafblind graduate of Harvard Law School, Haben has long been a champion for digital accessibility. During her session, she stood in front of a crowded room and delivered a powerful talk – all without seeing or hearing the audience. This would have been impossible without the physical cache of accessible resources, but equally so without digital assistive capabilities.Using her braille keyboard, she shared how technology has unlocked so much for her, even though most tech is developed with non-disabled users in mind. “Disability sparks innovation,” she said. “It spurs creativity that ends up helping everyone.” So the next time you need to add an ALT description to an image, remember that you're not just doing your part to help one person – you're helping one billion.  <hr /><h3 id="upcoming-conferences">Upcoming conferences</h3> <img style="width:29.67%" src="https://cmscritic.com/ms-content/uploads/2024/01/cms-connect-2024-logo.png" alt="CMS Connect 24 logo" /><h4 id="cms-connect-24"><a target="_blank" href="https://www.boye-co.com/conferences/cmsconnect24">CMS Connect 24</a></h4>August 6-7, 2024 – Montreal, CanadaWe are delighted to present our first annual summer edition of our prestigious international conference dedicated to the global content management community. Join us this August in Montreal, Canada, for a vendor-neutral conference focused on CMS. Tired of impersonal and overwhelming gatherings? Picture this event as a unique blend of masterclasses, insightful talks, interactive discussions, impactful learning sessions, and authentic networking opportunities. <img style="width:29.58%" src="https://cmscritic.com/ms-content/uploads/2024/01/cms-kickoff-2025-logo.png" /><h4 id="cms-kickoff-25"><a target="_blank" href="https://www.boye-co.com/conferences/cmskickoff25/tickets">CMS Kickoff 25</a></h4>January 14-15, 2025 – Tampa Bay Area, FloridaJoin us next January in the Tampa Bay area of Florida for the third annual CMS Kickoff – the industry's premier global event. Similar to a traditional kickoff, we reflect on recent trends and share stories from the frontlines. Additionally, we will delve into the current happenings and shed light on the future. Prepare for an unparalleled in-person CMS conference experience that will equip you to move things forward. This is an exclusive event – space is limited, so secure your tickets today.

Acquia Enhances Website Accessibility with Monsido, Now Supports WCAG 2.2 Guidelines

<hr /> Digital accessibility continues to be an elusive problem. It really shouldn't be, but it is.In the physical realm, governments around the globe have made solid gains in regulating environments and accommodating individuals with disabilities. Buildings have ramps, signs include Braille, and public transportation is equipped for all riders. But digital experiences have struggled for a myriad of reasons, the least of which is a lack of similarly enforceable governance. While the <a target="_blank" href="https://www.w3.org/">W3C</a> provides a strong measure of industry standardization via its <a target="_blank" href="https://www.w3.org/WAI/standards-guidelines/wcag/">WCAG guidelines</a>, not everyone follows them. Sometimes, that results in contentious lawsuits like <a target="_blank" href="https://www.boia.org/blog/the-robles-v.-dominos-settlement-and-why-it-matters">Robles v. Domino’s Pizza</a>. In the end, the pie chain lost the battle, and the optics were even worse for its business. In the U.S. public sector, there are more rigid compliance requirements like <a target="_blank" href="https://www.section508.gov/">Section 508</a>, where punitive damages have been awarded when cities or government agencies don't provide accessible experience. Unfortunately, that's just a portion of the entire addressable market, particularly when it comes to things like digital video. Until recently, adding captions and transcripts to videos was labor-intensive and even cost-prohibitive. But the rise of artificial intelligence tools has changed the game – making it easier and, in many cases, a free part of many video platforms and experiences. How has this impacted businesses? <a target="_blank" href="https://cmscritic.com/products/wistia">Wistia</a> knows.Today, the video marketing platform unveiled its <a target="_blank" href="https://wistia.com/learn/marketing/video-marketing-statistics">“State of Video: Video Marketing Statistics for 2024”</a> report, compiling real user data on the Wistia platform and feedback from an in-depth customer survey. Wistia analyzed over 90 million videos and over 100,000 businesses on their platform between January 1st and December 31st, 2023, to build the report.While conducted annually, this year's analysis stands out as a bellwether for AI, revealing that the use of artificial intelligence to enhance video accessibility dramatically increased in 2023. The report also includes data that underscores the value of video for businesses, and that despite economic uncertainty over the past year, it remains a top priority in marketing strategies.At the end of the day, accessibility is all about inclusion. It's necessary for users, but it's also good business for brands. Wista's report puts the numbers into sharp relief, showing the positive impact of AI to automate a critical task and deliver better experiences. <h3 id="ai-is-making-video-more-inclusive-and-far-reaching-">AI is making video more inclusive and far-reaching </h3>With video usage and consumption growing, companies are focusing on increasing the accessibility of video content. AI has been a main driver in making videos more accessible with 59% more videos seeing a higher accessibility score in 2023 than in 2022. In terms of factors that enhance video accessibility in 2023, video captions saw the most significant growth, with over 254% more businesses having closed captions on their videos than in 2022. In fact, more than half of companies using AI tools say they are most useful for auto-generating captions or transcripts. The use of captions goes beyond increasing accessibility scores. According to <a target="_blank" href="https://ads.tiktok.com/business/creativecenter/quicktok/online/Power_Creative_Elements/pc/en">TikTok</a>, the presence of captions leads to a 95% jump in brand affinity, a 58% bump in recall, a 31% improvement in likability, and a 25% uplift in uniqueness, making video content more far-reaching and enhancing the overall audience experience.“It’s clear brands are experimenting with AI in video creation and optimization,” said <a target="_blank" href="https://www.linkedin.com/in/cjsavage/">Chris Savage</a>, CEO and co-founder of Wistia. “Given consumers in 2023 watched more videos than ever before, video inclusiveness has emerged as a top priority for brands. Unlocking the power of AI to create greater inclusivity in digital experiences stands at the forefront of the video production industry. We expect this to continue to evolve and shape how we create video content and how people engage with digital experiences.”<h3 id="users-recognize-the-value-of-video-despite-roadblocks">Users recognize the value of video despite roadblocks</h3>According to the report, 80% of businesses said they want more video content, and 60% of businesses want to invest more money to make it. Despite economic uncertainty and limited resources throughout 2023, organizations still recognize the value of video, with only 4% reporting they’ll likely have fewer resources for video in 2024.With nearly 100% of businesses saying that video is an important part of their marketing strategy, challenges still remain to create videos. The top are time and bandwidth, with 61% of businesses saying that’s their biggest hurdle, followed by 44% of companies saying team size, resources, and technical capability. Most video creators are using simple tools accessible to anyone with a laptop, with 57% of businesses using screen and webcam recorders.<h3 id="shorter-videos-aren’t-necessarily-more-engaging-">Shorter videos aren’t necessarily more engaging </h3>Though engagement tends to drop significantly when video length goes over five minutes, Wistia's data showed that the engagement rate for videos between one and five minutes is almost the same, no matter the length. This gives brands the freedom to experiment with longer videos. Platforms like Facebook, Instagram, TikTok, and LinkedIn have expanded time limits for videos beyond two minutes, providing opportunities to create longer videos while keeping engagement rates high.The Wistia report also revealed that consumers prefer instructional over promotional video content. Instructional content under five minutes had 2X the engagement of promotional content of the same length. According to TikTok, videos that show products in use see a +25% uplift in recall, +23% in ad likeability, +65% in brand affinity, and +18% in consideration. Even as instructional videos get longer, they maintain a higher level of engagement on average. As brands consider types of video content to produce or strategies for engaging with influencers, explainer videos lead to higher engagement compared to promotional brand videos. <h3 id="want-more-stats?">Want more stats?</h3>Wistia goes deep with the details in this year's report. To peruse its statistics and get a better understanding of how accessibility fits into the picture, you can download the free report from <a target="_blank" href="https://wistia.com/learn/marketing/video-marketing-statistics">the company's website</a>.  <hr /><h3 id="upcoming-conferences">Upcoming conferences</h3> <img style="width:29.67%" src="https://cmscritic.com/ms-content/uploads/2024/01/cms-connect-2024-logo.png" alt="CMS Connect 24 logo" /><h4 id="cms-connect-24"><a target="_blank" href="https://www.boye-co.com/conferences/cmsconnect24">CMS Connect 24</a></h4>August 6-7, 2024 – Montreal, CanadaWe are delighted to present our first annual summer edition of our prestigious international conference dedicated to the global content management community. Join us this August in Montreal, Canada, for a vendor-neutral conference focused on CMS. Tired of impersonal and overwhelming gatherings? Picture this event as a unique blend of masterclasses, insightful talks, interactive discussions, impactful learning sessions, and authentic networking opportunities. <img style="width:29.58%" src="https://cmscritic.com/ms-content/uploads/2024/01/cms-kickoff-2025-logo.png" /><h4 id="cms-kickoff-25"><a target="_blank" href="https://www.boye-co.com/conferences/cmskickoff25/tickets">CMS Kickoff 25</a></h4>January 14-15, 2025 – Tampa Bay Area, FloridaJoin us next January in the Tampa Bay area of Florida for the third annual CMS Kickoff – the industry's premier global event. Similar to a traditional kickoff, we reflect on recent trends and share stories from the frontlines. Additionally, we will delve into the current happenings and shed light on the future. Prepare for an unparalleled in-person CMS conference experience that will equip you to move things forward. This is an exclusive event – space is limited, so secure your tickets today.

Wistia Releases 2024 State of Video Report, Shows Surge in AI for Enhancing Video Accessibility

<hr /> While attending the <a target="_blank" href="https://cmscritic.com/from-accessibility-to-ai-and-beyond-five-key-takeaways-from-acquia-engage-boston">Acquia Engage Conference</a> in Boston last November, we covered an array of news and announcements from one of the market’s leading DXPs. The most notable was around accessibility, reflecting <a target="_blank" href="https://cmscritic.com/products/acquia">Acquia’s</a> clear strategy to expand its DXP capabilities with a cogent solution – one that supports digital equality and improves its competitive posture. That came in the form of an “acquisition of an acquisition,” so to speak: <a target="_blank" href="https://monsido.com/">Monsido</a>. This week, Acquia issued a press release stating that the acquisition of Monsido has been successfully completed, bringing the full breadth of its investment to bear as it focuses on growth and competitive differentiation in 2024.A leading SaaS-based website accessibility and optimization solution, Monsido has a decade-long legacy of helping customers of all sizes – and across industries – to monitor and improve website accessibility. Monsido’s best-of-breed features also provide resources for maintaining content quality and governance, enhancing search engine optimization (SEO), improving data privacy, and impacting overall website performance.<h3 id="from-civicplus-to-acquia-dxp">From CivicPlus to Acquia DXP</h3>Founded in 2014, Monsido was most recently the domain of <a target="_blank" href="https://cmscritic.com/products/civicplus">CivicPlus</a>, an integrated technology solutions platform focused on the public sector.The new deal structured with Acquia allows CivicPlus to retain and serve U.S. local government customers as a Monsido reseller. Meanwhile, Monsido’s team members in the U.S., U.K., Australia, and Denmark – including its two co-founders – have also joined Acquia, bringing focused talent and experience to the DXP’s ranks.“Making accessibility and compliance core to Acquia DXP supports our mission of building an inclusive digital future, and enables our customers to provide web experiences that serve all of their users,” said <a target="_blank" href="https://www.linkedin.com/in/stephen-reny-0a2a0a163/">Steve Reny</a>, President and CEO of Acquia. “We are delighted to welcome the Monsido team to Acquia and look forward to bringing the Monsido platform and its capabilities to more organizations globally.”<h3 id="available-as-an-integrated-or-standalone-offering">Available as an integrated or standalone offering</h3>The Monsido acquisition – initially announced on the first day of Engage Boston – expands the capabilities of Acquia’s digital experience platform, positioning it as the only leading DXP that offers a complete solution with Monsido’s full suite of features. The addition of these tools will enable users to build and manage websites and digital experiences that are more accessible – a strategic ambition that Acquia made abundantly clear during its keynote sessions at the Engage conference. From a go-to-market perspective, Monsido is available as part of the Acquia DXP or as a standalone offering. Acquia is touting Monsido’s composable extensibility, reinforcing that the technology continues to work with any <a target="_blank" href="https://cmscritic.com/what-is-a-content-management-system-cms">content management system (CMS),</a> including <a target="_blank" href="https://cmscritic.com/products/drupal">Drupal</a> – the open source CMS that provides the foundation of the Acquia DXP. <h3 id="accessibility:-the-new-imperative-for-open-dxps">Accessibility: the new imperative for open DXPs</h3>Accessibility has been a rapidly evolving initiative for governments and businesses for decades. While some tenants of physical accessibility have achieved widespread adoption, digital accessibility has struggled, relying on loosely legislated requirements. While the <a target="_blank" href="https://www.w3.org/WAI/standards-guidelines/wcag/">Web Content Accessibility Guidelines (WCAG) procured by the W3C</a> have provided a foundation, many websites still fall woefully short of delivering digitally equitable experiences to users. According to an IDC report, fewer than 10% of websites are fully accessible across visual, auditory, and cognitive disabilities. (1)Legislation such as the <a target="_blank" href="https://www.ada.gov/">Americans with Disabilities Act</a> and the upcoming <a target="_blank" href="https://ec.europa.eu/social/main.jsp?catId=1202">European Accessibility Act</a> are now mandating that vendors address digital accessibility. At the same time, marketers are realizing the potential of accessibility to increase conversions, drive revenue, and broaden customer reach. In today’s connected world, digital experiences must exceed consumer expectations for accessibility. This can help enhance brands, build customer loyalty, and ultimately deliver competitive differentiation in a noisy, fragmented world of marketing messages. This is one of the key reasons why accessibility is a strategic imperative for Acquia. As the company noted in its press release, accessibility is also a prerequisite for open DXPs to deliver exceptional digital experiences for all customers. With the acquisition of Monsido, Acquia now offers a complete solution for building, managing, and delivering fully optimized websites to meet modern standards and digital content guidelines – and comply with WCAG and web accessibility legislation. <h3 id="why-it-matters">Why it matters</h3>For SaaS companies, being purchased once is a big deal. But three times? Lightning in a bottle. While this phenomenon might raise eyebrows for some, Monsido has repeatedly proven itself to be a best-of-breed technology platform and a trustworthy brand. The continued interest and pursuit of its technology also speaks volumes about the efficacy of its software, the value of its intellectual capital, and the addressable market for accessibility and digital experience optimization. Acquia’s purchase of Monsido also reflects how DXPs are getting creative with their expansion strategies. Now armed with core functionality around DAM, CDP, and marketing automation – all now juiced with AI – optimization is becoming a pinnacle initiative for growth and a competitive differentiator within a tight enterprise market. While somewhat unorthodox, Monsido’s textured journey to the Acquia ecosystem may have been worthwhile. The platform’s tenancy under the <a target="_blank" href="https://www.prnewswire.com/news-releases/civicplus-completes-acquisition-of-optimere-301565466.html">Optimere</a> umbrella (the parent company of ArchiveSocial and NextRequest) likely injected additional innovation into its roadmap and team culture. As an organization, Monsido no doubt “learned” from its stint at CivicPlus, which purchased all three Optimere solutions in 2021 as part of an integrated, frictionless vision for public sector customers – a marketplace where accessibility is of paramount concern. Government agencies have been swarmed by an onslaught of accessibility lawsuits and evolving compliance requirements for the last decade, and tools like Monsido have become indispensable.  All this experience likely positioned Monsido as a new piece to Acquia’s DXP puzzle. As we covered last November, the company seems genuinely committed to accessibility as a strategic imperative, embracing digital equality at a cultural level and <a target="_blank" href="https://www.acquia.com/blog/acquia-accessibility">vocalizing its path to building accessible software</a>. The investment in an accessibility platform with this clout and staying power is a testament to Acquia’s aggressive growth strategy – and a reinforcement of its commitment to delivering digital equality.(1) IDC, “Web Accessibility: Preparing for Compliance in 2025 Brings an Intersection of DEI and Customer Experience” by Marci Maddox, May 2023 (IDC #US48610922). <hr /><figure class="image"><img src="https://cmscritic.com/ms-content/uploads/2023/11/cms-kickoff-2024-banner.jpg" /></figure><h3 id="join-us-at-cms-kickoff-2024-next-week!">Join us at CMS Kickoff 2024 next week!</h3>CMS Critic is a proud conference partner at this second annual edition of the prestigious international Boye &amp; Co conference, dedicated to the global CMS community. This event will bring together top-notch speakers, Boye &amp; Company's renowned learning format, and engaging social events.Tired of impersonal and overwhelming gatherings? Picture this event as a unique blend of masterclasses, insightful talks, interactive discussions, impactful learning sessions, and authentic networking opportunities. Prepare for an unparalleled in-person CMS conference experience that will equip you to move forward in 2024. Hear from leading voices across the industry on a wide range of topics, including:<ul><li><a target="_blank" href="https://www.boye-co.com/speakers/andrew-kumar">Andrew Kumar</a>, GVP at Uniform</li><li><a target="_blank" href="https://www.boye-co.com/speakers/becky-brown">Becky Brown</a>, Content Strategy Lead at Johnson &amp; Johnson</li><li><a target="_blank" href="https://www.boye-co.com/speakers/marli-mesibov">Marli Mesibov</a>, Content Strategy at Verily</li></ul><h4 id="-"> </h4><img style="width:39.13%" src="https://cmscritic.com/ms-content/uploads/2023/11/don-cesar-hotel.jpg" /><h4 id="the-don-cesar:-a-world-class-venue">The Don CeSar: a world-class venue</h4>Is there a better location for a winter kickoff than Florida's beautiful, sugary sand beaches? CMS Kickoff 2024 will be held at the iconic Don CeSar, just steps from the Gulf of Mexico. Dubbed the “Pink Palace,” this majestic hotel and resort provides a stunning backdrop to the conference, along with access to the local food and culture of St. Petersburg Beach.  <h4 id="get-your-tickets-today">Get your tickets today</h4>CMS Kickoff offers an intimate, highly focused experience. Space is limited, and only a few seats remain. Don't miss this exclusive opportunity!<a target="_blank" href="https://www.boye-co.com/conferences/cmskickoff24/tickets">Purchase tickets now &gt;</a>

Acquia Tackles Accessibility and Optimization as it Completes Monsido Buy

<hr /> “I feel the need… the need for speed…”It's not easy earning “Top Gun” status in the website performance game. But <a target="_blank" href="https://cmscritic.com/zengenti-expands-focus-on-higher-education-brings-contensis-cms-to-heriot-watt-university">Zengenti</a>, the pilots behind <a target="_blank" href="https://www.contensis.com/">Contensis CMS</a>, know exactly which industries and organizations flew higher – and faster – in 2023.The company just rolled out its annual “<a target="_blank" href="https://www.contensis.com/content/ftse-2023-report?pr=&amp;utm_source=Press+release&amp;utm_medium=Organic&amp;utm_id=FTSE2023">Big Players, Slow Web Pages</a>” campaign, which analyzed all <a target="_blank" href="https://www.londonstockexchange.com/indices/ftse-100">FTSE 100 and 250</a> homepages to determine which industries and organizations had the best online presence this year – and which lagged.But there's more to it than speed, Maverick. Zengenti's rubric also included the average accessibility score, providing a well-rounded review of the overall “flight performance” of each contender. So who has bragging rights in this year's showdown? Strap in – and keep reading. <h3>Utilities rise while media falls</h3>In a dramatic swing from <a target="_blank" href="https://www.contensis.com/community/blog/ftse-website-performance">last year's</a> rankings, Zengenti's research shows that the Utilities sector delivered the best website performance across the FTSE 100 and 250 sites, climbing 12 places with an overall score of 269.  That's a big shift from 2022, when Media and Publishing took the top spot. This year, the former leader fell 14 places, putting it in the bottom three of 2023’s rankings with an overall score of 234. Despite the major swap for the crown, the race at the top was tight – with Utilities narrowly outperforming the Sports and Entertainment industry in second place with a score of 268, and the Food and Beverage sector in third with a score of 261. <h3>How was the research conducted?</h3>For this year's website performance analysis, the Zengenti team examined the overall performance, accessibility, and speed scores for each of the FTSE 100 and 250 companies. The results were tabulated and averages were calculated for each sector. The complete list of the performance results based on industry can be found in the league table below. <a target="_blank" href="https://www.contensis.com/content/ftse-2023-report?pr=&amp;utm_source=Press+release&amp;utm_medium=Organic&amp;utm_id=FTSE2023">Click here</a> for more details:<figure class="image image_resized" style="width:72.4%"><img src="https://cmscritic.com/ms-content/uploads/2023/12/zengenti-performance-table-b.png" /></figure><h3>The urgency to improve website performance, speed, and accessibility</h3>“This research shows how important it is to pay attention to and maintain your business’ website performance," said <a target="_blank" href="https://www.linkedin.com/in/richard-chivers-34a36b11/">Richard Chivers</a>, co-founder of Contensis and chief executive officer of Zengenti. “Last year, Media and Publishing topped the list, yet the industry has fallen a staggering 14 places to the bottom three in this year’s ranking.”As Chivers noted, if a company's website doesn't load quickly or is inaccessible, it will inevitably lose engagement and sales – and the lack of performance can potentially damage a brand or organization's reputation in the process. For FTSE 100 and 250 companies, this could have a critical impact.  But getting things right isn't just important for business performance – it's also key to delivering digital equality for all users. “At Zengenti, we’ve always been a big advocate for improving online accessibility,” Chivers explained. “We work closely with the Digital Accessibility Centre (<a target="_blank" href="https://digitalaccessibilitycentre.org/">DAC</a>) to ensure our clients’ sites meet and go beyond accessibility requirements.” According to Chivers, the company's research shows that many industries still have significant room for improvement, specifically around accessibility. One in particular that he pointed out: Travel, Hospitality and Leisure, which scored near the bottom of the pack. With the DAC revealing that 90% of disabled users click away from a website rather than report accessibility issues in 2023, he said there's no excuse not to improve. “As leaders in their sectors, FTSE 100 and 250 companies have a real opportunity to lead the conversation and ensure online accessibility becomes an integral part of website performance in every industry.”You can learn more about the importance of online accessibility and view the top five FTSE 100 and FTSE 250 performers on the <a target="_blank" href="https://www.contensis.com/content/ftse-2023-report?pr=&amp;utm_source=Press+release&amp;utm_medium=Organic&amp;utm_id=FTSE2023">company's website</a>.  <hr /><figure class="image"><img src="https://cmscritic.com/ms-content/uploads/2023/11/cms-kickoff-2024-banner.jpg" /></figure><h3>Join us at CMS Kickoff 2024 - January 16-17</h3>CMS Critic is a proud conference partner at this second annual edition of the prestigious international Boye &amp; Co conference, dedicated to the global CMS community. This event will bring together top-notch speakers, Boye &amp; Company's renowned learning format, and engaging social events.Tired of impersonal and overwhelming gatherings? Picture this event as a unique blend of masterclasses, insightful talks, interactive discussions, impactful learning sessions, and authentic networking opportunities. Prepare for an unparalleled in-person CMS conference experience that will equip you to move forward in 2024. Hear from leading voices across the industry on a wide range of topics, including:<ul><li><a target="_blank" href="https://www.boye-co.com/speakers/andrew-kumar">Andrew Kumar</a>, GVP at Uniform</li><li><a target="_blank" href="https://www.boye-co.com/speakers/becky-brown">Becky Brown</a>, Content Strategy Lead at Johnson &amp; Johnson</li><li><a target="_blank" href="https://www.boye-co.com/speakers/marli-mesibov">Marli Mesibov</a>, Content Strategy at Verily</li></ul><h4> </h4><img style="width:39.13%" src="https://cmscritic.com/ms-content/uploads/2023/11/don-cesar-hotel.jpg" /><h4>The Don CeSar: a world-class venue</h4>Is there a better location for a winter kickoff than Florida's beautiful, sugary sand beaches? CMS Kickoff 2024 will be held at the iconic Don CeSar, just steps from the Gulf of Mexico. Dubbed the “Pink Palace,” this majestic hotel and resort provides a stunning backdrop to the conference, along with access to the local food and culture of St. Petersburg Beach.  <h4>Get your tickets today</h4>CMS Kickoff offers an intimate, highly focused experience. Space is limited, and only a few seats remain. Don't miss this exclusive opportunity!<a target="_blank" href="https://www.boye-co.com/conferences/cmskickoff24/tickets">Purchase tickets now &gt;</a>

Which industries on the FTSE have the best-performing websites in 2023? You might be surprised

<h4>Snapshot:</h4><ul><li>Acquia announced today that it will acquire Monsido from CivicPlus.</li><li>The acquisition will bring enhanced accessibility and optimization capabilities to Acquia DXP.</li><li>Acquia is also partnering with Conductor and VWO to enhance organic marketing and experimentation.</li><li>The announcements were made at the opening of Acquia Engage Boston 2023</li></ul><hr /> Acquia wasted no time engaging the DX world this morning. Just before the official start of its <a target="_blank" href="https://www.acquia.com/engage/boston">flagship conference in Boston</a>, the industry-leading DXP made two splashy announcements – each reinforcing a more complete vision for digital experience optimization.Let's break down the news.<h3>Acquia to acquire Monsido from CivicPlus</h3>Topping the headlines is Acquia’s announcement that it will purchase <a target="_blank" href="https://cmscritic.com/products/civicplus">Monsido</a>, a leading SaaS platform for monitoring and managing website accessibility, content quality, and SEO. Acquia will acquire Monsido from <a target="_blank" href="https://cmscritic.com/products/civicplus">CivicPlus</a>, an integrated technology solutions platform focused on the public sector. CivicPlus inherited Monsido as part of its broader <a target="_blank" href="https://cmscritic.com/civicplus-enters-into-agreement-to-acquire-optimere">Optimere acquisition</a> in 2022, a trifecta that also included <a target="_blank" href="https://archivesocial.com/">ArchiveSocial</a> and <a target="_blank" href="https://www.nextrequest.com/">NextRequest</a>.At the time, the move seemed a logical growth strategy for CivicPlus, which had built a strong portfolio of government and municipal agencies looking to track, remediate, and secure their ADA accessibility as part of an integrated and inclusive digital strategy. Monsido continued to maintain its brand under the CivicPlus umbrella, a testament to the trust it has built in the marketplace as a go-to solution for accessibility.Now, Acquia is adding the accessibility gem to its crown, further evolving its charter as a digital optimization platform – and helping to scale adoption for Monsido’s bench of solutions. According to the company’s press release, the acquisition not only expands the capabilities of its open <a target="_blank" href="https://www.acquia.com/products">Acquia DXP</a>, but also supports its mission to “help build a better digital future” that’s more inclusive, accessible, and sets new benchmarks for performance and innovation. “Acquia’s vision is to deliver the most open DXP to enable our customers to improve their businesses by creating superior experiences,” said <a target="_blank" href="https://www.linkedin.com/in/stephen-reny-0a2a0a163/">Steve Reny</a>, President and CEO of Acquia. “Monsido empowers digital marketers and website owners with an all-in-one suite of capabilities for website optimization and compliance. Used with any website or as part of Acquia DXP, Monsido helps make digital experiences more optimized, accessible, and inclusive, so organizations can fulfill legal and regulatory requirements, uphold social responsibility, and expand market reach.”From a product, market, and channel perspective, both companies will maintain interests in Monsido through a strategic partnership. Following the close of the acquisition, CivicPlus will retain and continue to support U.S. local government customers using the Monsido platform and become a reseller of Monsido to the U.S. local government territory and market. U.S. state and federal government – and all other Monsido customers – will become Acquia customers. It’s also worth noting that Monsido will be available as part of Acquia DXP or as a standalone offering. “As the leading provider of accessibility solutions in the U.S., CivicPlus remains deeply committed to bringing accessible and inclusive technology to local governments,” said <a target="_blank" href="https://www.linkedin.com/in/brian-rempe-765bb01/">Brian Rempe</a>, CEO of CivicPlus. “Through this partnership with Acquia, we will continue to make the Monsido solution and its accessibility, quality assurance, and web governance capabilities available to U.S. communities. At the same time, we recognize that accessible digital experiences are critically important for every interaction with every digital property, and we're pleased to know that Acquia's leadership of the Monsido solution will bring this powerful tool to more entities in more markets around the world. By forming this partnership, CivicPlus and Acquia will lead and empower greater adoption of accessible technology that creates positive digital interactions for all technology users.”The transaction is expected to close in early Q1 2024. <h3>What’s driving Acquia’s purchase of Monsido</h3>At the center of the push for digital optimization is consumer expectations. Users demand fast, intuitive, more productive online experiences and interactions – and brands that deliver on these expectations will have a decidedly competitive edge in a crowded, fragmented market. With the acquisition of Monsido, Acquia is now positioned to deliver a complete solution for building, managing, and delivering digital experiences that are fully optimized to meet modern website standards and digital content guidelines. This includes the vital role of accessibility, helping organizations ensure that they comply with the <a target="_blank" href="https://www.w3.org/WAI/standards-guidelines/wcag/">W3C's WCAG</a> standards and web accessibility legislation such as the <a target="_blank" href="https://www.ada.gov/">Americans with Disabilities Act (ADA)</a>.Thousands of organizations worldwide use Monsido for website optimization, including national and local governments, financial institutions, non-profits, culture and arts organizations, educational institutions, healthcare organizations, utilities, and transportation services. Along with this embedded customer base, Acquia now has a key component to offer customers when managing their accessibility and digital optimization strategies – and a means to do it all at scale. <h3>Enhancing content accessibility for everyone</h3>The addition of Monsido will help Acquia customers achieve even better business outcomes by helping every user – regardless of their abilities – to navigate the web more freely. In addition to enhancing website content accessibility and compliance, Monsido helps organizations improve performance by identifying and fixing website quality issues. This includes common errors like broken links and slow load times. It also supports brand reputation by ensuring website content meets specific brand guidelines. One other advantage is Monsido’s user consent capabilities. The platform enables organizations to manage user consent for cookies and other tracking technologies, supporting compliance with privacy regulations like <a target="_blank" href="https://gdpr-info.eu/">GDPR</a> and <a target="_blank" href="https://oag.ca.gov/privacy/ccpa">CCPA</a>.Monsido is also designed to work with any <a target="_blank" href="https://cmscritic.com/what-is-a-content-management-system-cms">content management system (CMS),</a> including <a target="_blank" href="https://cmscritic.com/products/drupal">Drupal</a>, the open source CMS that provides the foundation of Acquia DXP. When combined, users can navigate from a flagged issue in Monsido directly to the flagged page in their CMS with a click – or use the Monsido Browser Extension while browsing their website to highlight issues directly on the page. <h3>Expanding digital optimization with Conductor and VWO</h3>Today, Acquia also announced strategic partnerships with <a target="_blank" href="https://www.conductor.com/?utm_medium=press&amp;utm_source=external&amp;utm_campaign=2023_q4_acquia_press_release">Conductor</a>, the leading organic marketing platform, and <a target="_blank" href="https://vwo.com/">VWO</a>, the leading experimentation and conversion optimization platform. Along with the acquisition of Monsido, these partnerships create one of the most complete solutions for digital experience optimization.According to the company’s press release, combining these tools now addresses all facets of optimizing an organization’s online presence, which most modern DXPs can’t fully deliver. By enhancing digital presence, organizations can directly influence user satisfaction and engagement, brand perception, and business success – translating into growth. “Today's DXPs fall short in providing a comprehensive offering for digital experience optimization,” said <a target="_blank" href="https://www.linkedin.com/in/buytaert/">Dries Buytaert</a>, Creator and Project Lead of the Drupal content management system and Co-founder, Chief Technology Officer, and Chief Strategy Officer at Acquia. “Acquia already provides the best platform for building and operating digital experiences. With the acquisition of Monsido and strategic partnerships with VWO and Conductor, we now offer the industry’s best platform for creating inclusive and optimized experiences.”The Conductor partnership will support SEO and content marketing through its comprehensive organic marketing platform that increases organic web traffic from search engines. Leveraging cutting-edge AI, Conductor helps brands identify new keyword opportunities, develop and execute content strategy, optimize content and technical site health, and report on organic search performance.VWO will expand Acquia's capacity to enhance every aspect of the digital experience, introducing a range of advanced functionalities for both Drupal and non-Drupal sites. This includes running A/B tests or creating personalization campaigns using an inline WYSIWYG editor, generating AI-driven content testing ideas, and more. VWO's comprehensive toolkit, including multi-platform testing and personalization capabilities, server-side testing, surveys, session recording, heatmaps, feature experimentation and rollouts, unlocks new avenues for Acquia DXP customers to optimize every facet of the digital journey.<h3>Why it matters</h3>Acquia has long established itself as one of the leading DXPs on the market. Its open source heritage has been a source for innovation – and as platforms pursue digital optimization as the next frontier, that innovation will be key to Acquia’s success.The acquisition of Monsido addresses several gaps in the completeness of vision, and Acquia appears to be taking a more composable route with this feature set. As noted, the product will be available not only as part of Acquia DXP, but as a standalone solution that will continue to serve the CivicPlus ecosystem and the broader market. Accessibility is central to creating inclusive digital experiences. Acquia’s core acquisition of Monsido underscores its roadmap around the importance of digital equality and its confidence in scaling commercial adoption. The additional partnerships also demonstrate the commitment to enhancing optimization with more advanced, AI-powered testing capabilities that give users greater choice as they expand their optimization practices.  Competition at the top of the enterprise DXP market is fierce, and Acquia remains one of the leading platforms vying for dominance on the <a target="_blank" href="https://www.acquia.com/blog/acquia-named-leader-2023-gartner-magic-quadrant-digital-experience-platforms">Gartner Magic Quadrant</a>. While rivals like Adobe and Optimizely have been doubling down on digital optimization, Acquia is gaining ground with these moves – enhancing its competitive posture and giving the market more of the tools it needs.

Acquia to Acquire Monsido, Expands Partnerships to Offer Complete Digital Experience Optimization

Call Tracking + AI 

Call Tracking + AI that Turns Calls into Leads

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CivicPlus, the integrated tech platform for local governments, has announced that it has entered into an agreement to acquire Optimere, a leading provider of digital compliance, accessibility, and records management solutions. Upon closing, Optimere's ArchiveSocial, Monsido, and NextRequest solutions will be integrated with CivicPlus' comprehensive platform to create a better experience for residents and agencies that serve them.
CivicPlus provides integrated tech solutions that help local governments optimize digital interactions for residents and staff. According to the <a href="https://analytics.usa.gov/" target="_blank">statistics</a>, government websites get an average of 2 billion visits each month. Unfortunately, government websites are known for being slow, outdated, and generally a pain in the rear to use and navigate around. In the <a href="https://itif.org/" target="_blank">Information Technology and Innovation Foundation's</a> (ITIF's) <a href="http://www2.itif.org/2017-benchmarking-government-websites.pdf" target="_blank">study</a> of almost 300 of the most popular federal websites, approximately 92 percent failed to perform well in at least one of key areas: security, page-load time, mobile-friendly design, and accessibility.
Last year, <a href="https://archivesocial.com/" target="_blank">ArchiveSocial</a>, a social media archiving software for record retention, <a href="https://monsido.com/" target="_blank">Monsido</a>, the website accessibility and UX software, and <a href="https://www.nextrequest.com/" target="_blank">NextRequest</a>, a FOIA request management software, had <a href="https://optimere.com/archivesocial-monsido-nextrequest-create-optimere/?utm_source=website&amp;utm_medium=press-room&amp;utm_content=press-release&amp;utm_campaign=optimere-launch" target="_blank">come together to form Optimere</a>, forming the most comprehensive platform for public-sector and regulated communicators to address their ever-increasing compliance requirements. Records retention, accessibility, and data privacy standards, including the Freedom of Information Act (FOIA) and the American Disability Act (ADA), are in place to optimize communications. However, complying with these increasing regulations often leads to expensive litigation versus better communications. Optimere was formed to provide a solution to these complex issues so that organizations can reduce these risks and engage effectively across social channels and websites, building trust. 
According to Brian Rempe, CivicPlus's Chief Executive Officer, the acquisition represents an opportunity for CivicPlus to strengthen its support of its public sector customers' transparency, compliance, and accessibility needs.
"CivicPlus is committed to empowering our customers with technology solutions and services that enable them to govern, serve, and operate in ways that foster resident trust and appreciation," said Rempe. "Transparency and compliance are foundational components to interactions that strengthen relationships between public administrations and the people they serve. By adding Optimere's products to our integrated platform, we will help our customers in their goal to make every resident interaction positive, personalized, and frictionless."
Rempe added that, upon closing, the combined company's leaders will develop a roadmap for aligning Optimere's solutions within its Civic Experience Platform.
Ray Carey, Optimere Chief Executive Officer, noted that he is excited about the transaction and the prospect of working and growing with the CivicPlus team. “This is a great next step for our passionate and innovative team members at Optimere,” said Carey. “Being able to collaborate with CivicPlus’s people and products will lead to tremendous shared learnings and strengthen our ability to be a valuable partner to those entities looking to embrace digital transformation in ways that foster transparency and positive digital interactions.”
This announcement follows CivicPlus' acquisition of Municode, the largest codifier of legal documents for local governments in the United States and a nationally recognized provider of agenda and meeting management and municipal website design solutions and furthers CivicPlus' mission to become a scaled partner for local government.
<h2>About CivicPlus</h2>
CivicPlus® delivers technology solutions that enable local governments to optimize the experience they deliver when interacting with residents. Over 7,500 local governments use their solutions when serving their 340 million residents. CivicPlus delivers the industry’s first and only Civic Experience Platform. It enables local governments to drive more revenue, operate more efficiently, and generate positive recognition for the many services they provide every day. For more information, visit <a href="https://www.civicplus.com/" target="_blank">civicplus.com</a>.
<h2>About Optimere</h2>
Optimere is the leading provider of digital compliance, accessibility, and records management solutions that illuminate the path to trusted communications. Optimere has over 6,000 customers globally and is the maker of brands including ArchiveSocial, Monsido, and NextRequest. For more information, visit <a href="https://optimere.com/" target="_blank">Optimere.com</a>.

CivicPlus Enters into Agreement to Acquire Optimere

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<a href="https://www.cmscritic.com/siteimprove-seo-provides-all-in-one-capabilities-for-enhancing-search-performance/">Siteimprove</a>, the enterprise SaaS company with solutions for improving website governance and performance, <a href="https://siteimprove.com/en-us/company/press/siteimprove-s-enterprise-platform-delivers-275-return-on-investment/" target="_blank">announced</a> the findings of a new Forrester TEI study – demonstrating that their platform delivered a 275 percent return on investment (ROI) over three years for a composite organization. 
The study also suggests that the Siteimprove investment could be paid back in less than six months – an impressive ROI by any measure and a testament to the accessibility leader's value across the digital stack. 
Despite being known for their best-of-breed <a href="https://siteimprove.com/en-us/accessibility/" target="_blank">accessibility scanning and monitoring solutions</a>, Siteimprove also offers a robust <a href="https://siteimprove.com/en-us/seo/" target="_blank">SEO platform</a> with a range of powerful enterprise features, including enhanced search capabilities. 
Siteimprove has also added two new tools to their ecosystem – <a href="https://siteimprove.com/en-us/ads/" target="_blank">Siteimprove Ads</a> and <a href="https://siteimprove.com/en-us/performance/" target="_blank">Siteimprove Performance</a> – which help simplify Google Ad management and make website performance data more understandable and actionable. This <a href="https://www.cmscritic.com/siteimprove-seo-provides-all-in-one-capabilities-for-enhancing-search-performance/" target="_blank">combined suite</a> provides marketers with greater control and insight across their martech stack. 
"Siteimprove's performance-with-a-purpose optimization allows marketers to spend more time on efficient, effective content creation that truly impacts revenue," said Shane Paladin, CEO of Siteimprove. "The Forrester [TEI] analysis validates our core mission: helping marketing teams consistently deliver the most accessible, inclusive, relevant, discoverable and usable content."
<h2>Making sense of TEI and ROI</h2>
TEI, short for Total Economic Impact, is a methodology developed by <a href="https://www.forrester.com/policies/tei/" target="_blank">Forrester Research</a> that's been used by technology consumers and businesses for over 20 years. TEI provides business value justification analysis to help organizations understand the financial impact of a technology investment. It consists of four components for evaluating the impact of an investment: cost, benefits, flexibility, and risk. 
The Siteimprove TEI study included clients from across North America and Europe that are focused on providing a more consistent and elevated digital experience for their customers. Based on the findings, prior to using Siteimprove, the interviewees noted how their organizations lacked the necessary capabilities to deliver cohesive, high-quality digital experiences across their websites. 
By using Siteimprove to identify errors and performance issues within their digital experiences, participants in the study were able to:
<ul>
<li>Refine their site design and UX, leading to nearly $415,000 in savings: With Siteimprove, users were able to methodically apply an insights-driven approach to page redesigns, content creation, and marketing campaign spending. This led to an increase in site visits, higher registrations, and a reduction in marketing spending.</li>
<li>Improve accessibility, resulting in almost $179,000 in savings: By addressing key accessibility concerns such as readability and inclusivity, companies enabled website visitors with disabilities to interact with their brand more effectively. In addition, customers were able to expand their audiences by offering a more seamless experience to a broader base of users. </li>
<li>Automate monitoring and workflow capabilities, leading to more than $75,000 in savings: By leveraging Siteimproves's automated tools and resources, organizations were able to reduce the average time spent on error detection and content monitoring by 90%.</li>
<li>Bolster traffic from SEO, leading to nearly $110,000 in savings: Through web content optimization – primarily the identification and remediation of technical, content, user experience (UX), and mobile issues – Siteimprove users were able to enhance their website content, improve search engine rankings, and drive more traffic. </li>
</ul>
<h2>What customers had to say in the Forrester TEI study</h2>
TEI has become an invaluable resource for many organizations – and with the Forrester name behind it, the quality goes well beyond other independent research sources.
Still, there's no better indicator of success than the voice of the customer. To that end, the study also featured comments from interviewees that codified the benefits of Siteimprove. Here's one from the head of web marketing for an information technology company:
"We have multiple in-country based [sic] websites, all with different teams. I needed a solution that could help us centrally understand the quality of these sites and provide them with easy-to-understand actions to rectify the identified problems."
And another from a marketing analyst in the education field:
“I spend more time now planning optimizations and providing insights to the business. Previously, I was spending a lot of time collecting and manipulating data and not as much time learning from the data. Siteimprove definitely helps with that.”
There's more to glean from the full TEI study. Siteimprove provides a <a href="https://siteimprove.com/en-us/tei-of-siteimprove/" target="_blank">free copy</a> on their website.
<h2>About the Forrester TEI Study</h2>
Total Economic Impact ™ (TEI) is a methodology developed by Forrester Research that enhances a company's technology decision-making processes and assists vendors in communicating the value proposition of their products and services to clients. The TEI methodology helps companies demonstrate, justify, and realize IT initiatives' tangible value to senior management and other key business stakeholders.
<h2>About Siteimprove</h2>
Siteimprove's enterprise platform transforms content into the foundation of winning customer experiences that drive revenue. Marketing teams using Siteimprove's data-driven approach to consistently deliver content that meets strict digital accessibility requirements and is optimized for SEO, and marketing campaigns. Siteimprove works alongside DXPs, giving marketing and web teams end-to-end visibility throughout the content lifecycle. By automating time-consuming tasks, Siteimprove empowers marketers to deliver highly optimized content faster. Over 7,500 companies use Siteimprove to transform their content into revenue and is regularly recognized as a G2 leader across the board.

New Forrester TEI Study: Siteimprove Enterprise Platform Delivers 275% ROI

Image of Siteimprove logo with graphic showing ROI and payback of less than 6 months

Best Scanning Tools for Digital Accessibility

<a href="https://www.crownpeak.com/">Crownpeak</a>, a digital experience platform (DXP), has just announced a strategic partnership with <a href="https://www.ilumino.co/">ilumino</a>, a digital accessibility services and consulting firm. The two companies will offer an integrated solution that helps improve digital experiences for users with disabilities while evolving accessibility strategies for organizations.
The “Crownpeak + ilumino” solution combines Crownpeak’s automated accessibility scanning technology with ilumino’s deep subject matter expertise in online accessibility. It also addresses a key gap that exists with many CMS and DXP platforms: access to human-powered testing and remediation.
While the announcement was made today, the joint solution is already in use by several billion-dollar corporations, including a tech-enabled business services firm, a major U.S. insurance company, and a global top 10 consumer packaged goods company that operates in 190 countries and has hundreds of brands.
<h2>The growing demand for digital accessibility</h2>
With more than <a href="https://www.w3.org/WAI/business-case/">1 billion people</a> worldwide living with some form of disability, it’s more important than ever for organizations to deliver inclusive digital experiences. This need has been elevated during the Covid-19 pandemic as more consumers turned to digital channels to connect and transact. Accessibility is now a key imperative for brands, requiring websites and apps to accommodate for users with vision, hearing, mobility, cognitive, and other disabilities.
Crownpeak’s <a href="https://www.crownpeak.com/products/digital-quality-management/web-accessibility">Digital Quality Management</a> (DQM) technology represents a deeper investment from CMS and DXP platforms around digital equality. With these types of built-in scanning resources, organizations can deliver consistent digital experiences across an expanding array of digital touchpoints, from websites to mobile apps to the Internet of Things (IoT).
But as is often the case, technology is not enough. In fact, many tools require manual human insight to identify false positives and whitelist contextual issues. There are also a myriad of governance and compliance issues that limit the ability of any tool to solve problems on its own.
Crownpeak also says that most organizations take a “disjointed approach” to their accessibility. While content teams might adhere to standards and best practices – including the Web Content Accessibility Guidelines (<a href="https://www.w3.org/WAI/standards-guidelines/wcag/">WCAG</a>) or  – they depend on basic browser plug-ins and third-party testers to generate one-time reports. This reflects a limited focus on remediation versus a long-term strategy around accessibility and content quality.
<h2>The Crownpeak + ilumino Solution</h2>
Together, Crownpeak and ilumino offer a single, integrated approach that evolves the accessibility model. The solution combines Crownpeak’s DQM technology, providing automated and ongoing scanning and auditing against WCAG guidelines, with <a href="https://www.ilumino.co/solutions/">ilumino’s expert services</a> – which focuses on nurturing a company’s “culture of accessibility.” ilumino also brings a seasoned practice around accessibility planning and strategy, so customers can unlock the value of their investment while meeting critical compliance benchmarks.
“All too often, when it comes to accessibility testing, companies receive ‘one-and-done’ reports on violations – with no real consideration of the company’s technical resources or its ability to actually act on the findings,” said Mark Reardon, CEO at ilumino. “So benefits achieved are often just temporary. Crownpeak + ilumino offers a better solution and, importantly, a path toward continual compliance. Our partnership combines the scalability of Crownpeak's software platform with our expert manual consulting services. Together, we offer organizations a global solution for their digital monitoring and compliance needs – all within the unique confines of their established branding and marketing, and all aimed at providing more inclusive digital experiences.”
By combining the speed and power of Crownpeak’s tools with the essential human side of ilumino’s accessibility testing and consulting, the partnership delivers a more complete solution for advancing digital accessibility. Additionally, the pairing brings best-of-breed capabilities to content operations, enabling teams to deliver more accessible user experiences while maintaining cohesive brand guidelines and business practices.
“Making the web more accessible to all is an imperative everyone can agree on – but challenges related to cost, complexity and knowledge gaps often hold companies back,” said Chris Sigala, general manager of Crownpeak’s Digital Quality Management business. “Crownpeak + ilumino resolves these issues. We’re encouraged by the results we’ve seen from the partnership in a relatively short amount of time – as large organizations are realizing immense value and impact by leveraging the strengths of both organizations in powering their digital accessibility programs.”
<h2>Key features</h2>
Some noteworthy highlights of the Crownpeak + ilumino solution include:
<ul>
<li>Accessibility and compliance dashboard – providing a “single-source of truth” for automated and manual accessibility monitoring</li>
<li>Automated site scanning (enriched by manual testing) – enterprise-grade, multi-site scanning technology</li>
<li>Manual testing and consulting – performed by certified accessibility experts</li>
<li>In-house or guided remediation – tailored to each organization’s unique design and development workflows</li>
<li>Ongoing support – ensuring sustained compliance through a proactive approach</li>
<li>Accessibility pattern library – simplifying remediation and establishing long-term organizational assets</li>
<li>Litigation support – with expert review and consulting on any accessibility-related legal actions received</li>
<li>Accessibility statement – drafted to demonstrate an organization’s commitment to digital inclusion</li>
<li>Enterprise strategy – assisting with a prioritized roadmap and risk management</li>
</ul>
<h2>What’s next for accessibility?</h2>
The partnership between Crownpeak and ilumino crystallizes the importance of digital equality for organizations, but it also represents a more evolved approach to accessibility. While meeting WCAG, ADA and AODA can help businesses mitigate risk and avoid lawsuits, we need a deeper understanding of what accessibility means to a diverse audience of consumers. Further, CMS and DXP platforms will require continuous investment in their “accessibility readiness” – and for now, that requires a balance of human support and insight.
That said, the accessibility landscape continues to shift. While the Americans with Disabilities Act (ADA) was passed in 1990, it made no mention of websites or mobile apps. No one could have predicted their future ubiquity or importance, but the omission continues to plague the legal system. Despite having a working draft of the <a href="https://www.w3.org/TR/wcag-3.0/">W3C’s WCAG 3.0 guidelines</a>, the U.S. courts (among others) haven’t adopted clear laws or policies when it comes to digital accessibility.
In fact, this week, the 11th U.S. Circuit Court of Appeals vacated a <a href="https://static.reuters.com/resources/media/editorial/20210408/gil--trialcourt.pdf">2017 trial-court ruling against Winn-Dixie</a> stores by a visually-impaired customer, concluding that their websites were not a “public accommodation” as the ADA defines the term. The ruling succeeds at creating further confusion, which is precisely why expertise from consultants like ilumino is so essential.
If you're interested in learning more, Crownpeak and ilumino will discuss their partnership during a webinar, “<a href="https://attendee.gotowebinar.com/register/7241109117052532235?source=PR">Getting Started on Your Digital Accessibility Journey</a>, on May 19, at 11 a.m. ET, where they will provide practical, actionable steps for creating and executing an effective digital accessibility program.
<h2>About ilumino</h2>
POWERING DIGITAL INCLUSION. ilumino is a digital accessibility company driven by a passion to help create a more inclusive online world through compliant technology that everyone can enjoy. A user-focused approach makes the accessibility of websites, software or mobile applications, documents, and digital platforms straightforward, scalable, and complementary of established branding. Custom solutions and expert services render lasting results by focusing on usability as well as compliance. For more information, please visit <a href="http://www.ilumino.co">www.ilumino.co</a>.
<h2>About Crownpeak</h2>
Crownpeak provides the leading digital experience platform. The industry’s only true SaaS-based solution, Crownpeak offers best-in-breed capabilities that empower companies to create, deploy and optimize omnichannel digital experiences – faster and easier than ever, and with zero infrastructure to maintain. Crownpeak also provides built-in solutions for digital governance and digital quality management. Relied on by the world’s top brands, these solutions make it easy for organizations to address WCAG and ADA accessibility compliance across their digital properties – while improving SEO, reducing bounce rates, increasing brand equity, and enhancing user experiences. With Crownpeak, companies can deliver high-impact, trust-building, accessible experiences at scale – improving engagement, loyalty and revenue. For more information, please visit <a href="http://www.crownpeak.com">www.crownpeak.com</a>.

Crownpeak and ilumino Announce Strategic Partnership to Advance Digital Accessibility

Crownpeak and ilumino logos in lockup format.

In yet another active week for technology movers and shakers, Nordic Capital has signed a deal to become the majority shareholder in Danish-based <a href="/siteimprove-seo-provides-all-in-one-capabilities-for-enhancing-search-performance/">Siteimprove</a> – an enterprise SaaS company with solutions for improving website governance and performance.
Founded in 2003, Siteimprove has been focused on web usability, providing an all-in-one, cloud-based Digital Presence Optimization (DPO) platform. Their suite of tools and services help organizations enhance their digital accessibility, data privacy, compliance management (such as <a href="https://gdpr-info.eu/">GDPR</a>), content quality and search engine optimization.
<h3 id="leaders-in-website-accessibility">Leaders in Website Accessibility</h3>
Siteimprove has built a strong reputation around their industry-leading accessibility solutions, helping websites deliver an equitable digital experience to people with disabilities. 
One key to Siteimprove’s growth has been an elevated demand for accessibility scanning and monitoring, as websites in places like the U.S. have been under fire for <a href="https://www.natlawreview.com/article/ada-website-litigation-likely-to-increase">ADA compliance litigation</a> – particularly in the public sector. As accessibility awareness has grown, Siteimprove has also matured its training and partner programs, and developed integrations with content management systems (CMS) to help accelerate adoption.
Additionally, Siteimprove’s SEO and analytics tools are powering digital marketing programs and helping brands to enhance their overall website performance. As more businesses pivot to digital transformation in a COVID-19 world, the value of search and website health are becoming more critical than ever.
<h3 id="why-did-nordic-capital-decide-to-invest-in-siteimprove">Why did Nordic Capital Decide to Invest in Siteimprove?</h3>
Nordic Capital stated that Siteimprove has significant long-term growth potential, driven by increasing market penetration, expansion in key customer segments, and past investments in product development and platform solutions. Their goal is to fund Siteimprove’s continued innovation and expansion while elevating awareness for their social mission.
“We have long admired Siteimprove as one of the top SaaS companies globally, with great potential for further growth due to its world-class product offering, strong customer base, and expanding market coverage,” said Fredrik Näslund, Partner and Head of Technology &amp; Payments, <a href="https://www.nordiccapital.com/">Nordic Capital Advisors</a>.
“Nordic Capital will draw upon its significant experience and success in developing technology companies, working closely with the management team to continue Siteimprove’s journey as a strong and sustainable company. We are impressed by the Company and how its products reduce inequality in society by helping people with disabilities gain access to a digitalized world and drive growth across essential digital disciplines.”
<h3 id="more-acquisitions-and-outside-investment">More Acquisitions and Outside Investment</h3>
The last few years have certainly seen a “buying spree” across the digital experience and eCommerce landscape, with Adobe <a href="https://news.adobe.com/news/news-details/2018/Adobe-Completes-Acquisition-of-Marketo/default.aspx">acquiring Marketo</a> <a href="https://news.adobe.com/news/news-details/2018/Adobe-Completes-Acquisition-of-Magento-Commerce/default.aspx">and Magento</a>, Acquia <a href="/acquia-launches-new-open-digital-experience-platform/">receiving a major investment from Vista Equity Partners</a>, and Episerver recently <a href="/episerver-to-acquire-optimizely-the-worlds-leading-experience-optimization-platform/">announcing</a> its plans to acquire Optimizely. 
In a fierce race to acquire customers and compete against commoditization, leading platforms are relying on M&amp;A and outside equity to grow their market value. Leading enterprise platforms – from CRM to email marketing – also appear to be consolidating, offering more all-in-one solutions in a monolithic manner. MailChimp, ConstantContact, and <a href="https://www.salesforce.com/">Salesforce</a> are just a few platforms that are now offering digital marketing, CMS, and other capabilities all in one place.
With this recent announcement, it appears Siteimprove is the latest player to enter the investment game in a world gone digital.
<h3 id="about">About</h3>
<a href="https://siteimprove.com/">Siteimprove</a> offers the world's most comprehensive cloud-based Digital Presence Optimization (DPO) software. The Siteimprove Intelligence Platform provides eye-opening insights that empower more than 7,500 teams to create higher quality content, drive better traffic, measure digital performance, and work towards regulatory compliance – all from one place. They also offer best-in-class technical support, academy courses, services, and technology integrations.

Nordic Capital Invests In Siteimprove, Plans International Expansion and Development

When it comes to SEO, there are a number of tools that can help improve your website’s performance. And that’s the problem: you often need multiple resources to manage a comprehensive SEO strategy, and few platforms offer complete solution with the right mix of features.
While Siteimprove has built a strong reputation around their industry-leading <a href="https://siteimprove.com/en-us/accessibility/">accessibility scanning and monitoring solution</a>, their SEO platform boasts some powerful enterprise features for enhancing search while simplifying the overall management.
We took a fresh look at Siteimprove SEO to see what gives it an edge – and how their all-in-one platform can help power your search and Digital Presence Optimization (DPO) strategies.
<h3 id="the-impact-of-covid-19-on-seo">The Impact of COVID-19 on SEO</h3>
The Coronavirus pandemic has unquestionably changed the way we live. But it’s also dramatically elevated the value of SEO.
With more people working from home, streaming video content, and ordering goods online, internet usage has increased exponentially. While businesses have begun to reopen in most places, the effects of COVID-19 have had a profound and lasting impact on digital experience.
From events to food service to hospitality, almost every industry has been forced to transform their operations. As businesses continue to become more reliant on digital strategies, SEO is playing an even bigger role for driving leads and competing online.
<h3 id="seo-made-simple">SEO Made Simple</h3>
Digital professionals already know how challenging it is to manage a successful SEO strategy. With dozens of tools flooding the already overloaded <a href="https://chiefmartec.com/2020/04/marketing-technology-landscape-2020-martech-5000/">MarTech landscape</a> – from analytics to keyword research to linking – the choices can feel overwhelming.
Siteimprove SEO helps cut through this complexity by combining the most essential tools in one place and integrating their capabilities. This makes the SEO job less cumbersome while providing more actionable insight and value.
We’ve already mentioned Siteimprove’s best-of-breed accessibility platform. These features go hand-in-hand with SEO, as accessibility is built on structured website tagging and labeling. Search engines love these components, so fixing your accessibility means improving your SEO. It’s relatively easy to add Siteimprove’s accessibility scanning and monitoring to help flag ADA compliance violations.
<h3 id="an-all-in-one-platform-for-optimizing-search">An All-in-One Platform for Optimizing Search</h3>
While no platform can bring everything together in one place, Siteimprove gets pretty close. Here are some key features worth noting:
On-Page Diagnostics 
Siteimprove incorporates 66 unique SEO checks, including scans for missing meta descriptions, spelling mistakes, broken links, poor readability, and links to unsafe domains. Based on all the checkpoints, it then calculates your SEO score, measured on a scale of 0-100.
There are four separate categories: Technical, Content, User Experience, and Mobile Standards. Each category gets its own score with their total making up the overall score. The scoring system allows users to easily identify what needs to be improved and where they should direct their efforts. This makes managing and understanding your SEO much easier. The following ranges give an indication of how your website is doing:
- Red: 0-49 (poor)
- Orange: 50-89 (average)
- Green: 90-100 (good)
A score of 90+ will place your website in the top 5% of all websites, according to Google’s performance metrics. Making your score higher will improve your SEO, user engagement, and user experience – thus increasing conversions.
Keyword insights 
The Keyword insights feature allows for advanced keyword discovery and monitoring. Through a direct integration of <a href="https://search.google.com/search-console/about">Google’s Search console</a>, Siteimprove SEO helps you learn how Google’s search engine sees your website and which queries make your website appear in search results. With Keyword Insights, you can identify keywords that drive traffic to your website and see their search volume, estimated traffic, competition level, and even a specific keyword’s potential ranked from low to high.
Search Engine Analytics 
With Siteimprove, you can see where your visitors are coming from and how engaged they are with your content. Search Engine Analytics provides statistics on visitors from search engine referrals, their county, and even the devices they use. With all the data at your fingertips, you can enhance your digital strategies and focus your campaigns based on incredibly useful metrics.
Backlink checks 
Backlinks are hyperlinks that live on other websites that lead back to your website. Backlinks are an important part of any SEO strategy, as search engines use backlinks as an indicator of your domain authority (essentially how popular or important your website is). With backlink checks and analysis, you can see which sites are publishing links back to you, and identify links that boost your ranking or even put it at risk.
Duplicate Content Finder 
Duplicate content is a problem almost every web or content manager faces. Google and other search engines work hard to index pages with distinct information, and duplicated blocks of content can be seen as manipulating SEO to win more traffic. Even if duplicate content includes things like printer-only versions of pages, the search engines can’t always tell which version to display. Consequently, your page may rank lower or even be excluded from search results. While canonical tags can be used to combat this, it’s good to avoid the problem in the first place.
With Siteimprove, you can search and identify duplicate content, compare the percentage of similarity between pages, and provide page view statistics. Armed with this data, you can take action to remove or properly tag your duplicate content and improve your rankings.
Content Optimization 
With Siteimprove, you can map specific keywords to where they should appear in your content. You can even get recommendations on how to optimize your overall content for keywords.
Accessibility 
As we already mentioned, Siteimprove is well-regarded for their accessibility solutions. But improving your SEO can help support your overall accessibility – and adding Siteimprove’s scanning and monitoring tools can help give you a clean bill of health around violations.
Siteimprove’s scanning and monitoring tools check your website for a range of accessibility issues and compile scoring based on WCAG 2.0 ratings for A, AA, or AAA standards. If you have a big site, you can use automated accessibility checks to simultaneously test hundreds of pages. You can then generate actionable reports that allow you to remediate any issues and track your improvements for regulatory or governance requirements.
<a href="https://siteimprove.com/en-us/accessibility/">Click here</a>  to learn more about Siteimprove’s accessibility solutions.
<h3 id="integration-with-cms-platforms">Integration with CMS Platforms</h3>
Siteimprove works seamlessly with most content management systems. It offers a set of pre-built plugins for specific platforms, as well as integrations developed in collaboration with CMS vendors. There are also a number of community plugins that have been developed and supported by third parties. Siteimprove does feature an <a href="https://api.siteimprove.com/v2/documentation">API spec with complete documentation</a> for building custom integrations.
<h3 id="pricing">Pricing</h3>
Along with their suite of SEO tools, Siteimprove offers multiple enterprise products through a subscription-based model. While they don’t offer pricing on their website, you can contact their sales team to develop a custom quote around your organization’s needs and goals.
You can also get a free demo of the software <a href="https://siteimprove.com/en-us/request-a-demo/">https://siteimprove.com/en-us/request-a-demo/</a>
<h3 id="about-siteimprove">About Siteimprove</h3>
Siteimprove offers the world's most comprehensive cloud-based Digital Presence Optimization (DPO) software. The Siteimprove Intelligence Platform provides eye-opening insights that empower more than 7,500 teams to create higher quality content, drive better traffic, measure digital performance, and work towards regulatory compliance—all from one place. We are also proud to offer best-in-class technical support, academy courses, services, and technology integrations.

Siteimprove SEO Provides All-In-One Capabilities for Enhancing Search Performance

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