Solodev Achieves New AWS Advertising and Marketing Technology Competency at AWS re:Invent
The cloud services company, which offers its products in the AWS Marketplace, provides purpose-built solutions for advertising and marketing applications, helping brands deliver digital experiences with cutting-edge technologies – including serverless and AI.
Las Vegas in late November always means cool desert air, seasonally appropriate lighting, and a whole lotta tech folk.
Right now, the casinos are flush with attendees from AWS re:Invent, the cloud computing giant's annual global conference – and odds are they're all betting on AI.
It shouldn't be that surprising. Even though AWS dragged its feet by releasing its Amazon Bedrock GenAI well behind its competitors, the company has made recent strides, upping the ante with Microsoft and Google in the race for AI dominance. This includes a much-heralded investment in Anthropic as a foundational model offering.
The fresh drama with OpenAI might also be delivering an early Christmas gift as companies explore alternative models for their growing AI initiatives – and look to trusted brands like Amazon to supply those services.
AI has been a huge focus of re:Invent thus far, with AWS announcing its new Amazon Q GenAI chatbot. But along with the company's impressive cadre of machine learning services, it is also showcasing partner technologies with new offerings – including business applications like content management.
Today, as part of its AWS Partner Network Competency program, Solodev – a cloud services company – announced that it had achieved the new AWS Advertising and Marketing Technology Competency in the Digital Customer Experience category. Solodev and other technologies were highlighted during re:Invent as competency launch partners.
According to the company's press release, the achievement recognizes Solodev's expertise in providing customers with professional services and software solutions. These capabilities let advertisers and marketers power workloads with advanced enterprise content management (CMS) technology, accelerating the creation of digital experiences for both web and omnichannel applications.
“Solodev is proud to achieve the AWS Advertising and Marketing Technology Competency in the Digital Customer Experience category,” said Shawn Moore, Chief Technology Officer at Solodev. “Our customers have always benefited from our deep investment in AWS as the most trusted cloud infrastructure. Now, we’re building the future of digital experiences by offering serverless capabilities, omnichannel for IoT, and even generative AI to help advertisers and marketers personalize content, run experiments, optimize sites and apps, and convert more customers.”
Powering digital experiences in the cloud
As advertisers and marketers look to leverage the cloud to innovate and realize digital transformation, they increasingly need purpose-built solutions. AWS Advertising and Marketing Technology Competency Partners provide these customers – including advertising agencies, marketers, publishers, advertising and marketing technology providers, and analytics service providers – with AWS-validated solutions and services, helping accelerate their transformation.
While brands and integrators look for ways to host, manage, scale, and secure their customer websites and mobile applications, having a content management system that is built on AWS at a foundational level is essential to meeting modern demands. While many CMS tools exist in the market, few are built for the full potential of the AWS cloud and its service architecture.
A cloud-first CMS built exclusively on AWS, Solodev provides its users with access to scalable, cutting-edge capabilities like serverless, e-commerce, Internet of Things (IoT), and AI. Solodev also provides its advertising and marketing customers – including agencies and brands – with a sandbox to create highly engaging web and mobile experiences across a wide range of industries and use cases.
CMS features designed for advertising and marketing
Solodev delivers end-to-end control with a rich combination of features. This includes low code/no code functionality for advertisers, marketers, and content creators to run productive content operations. At the same time, developers have full access to code for building custom experiences.
As a hybrid headless platform, Solodev also provides an ecosystem for managing legacy and omnichannel strategies in a single platform, along with a marketplace of integrations that covers ad tech, advanced AWS services, and AI-powered personalization.
While the features of the CMS are robust, so too are the DevOps capabilities. From the AWS Marketplace, any organization can spin up and deploy Solodev in their own single-tenant AWS account. License options include Professional, Enterprise, or even a container version with Kubernetes.
Harnessing advanced features, from serverless to AI
While its CMS products are part of its feature set, Solodev positions itself as a “cloud services company” – and for good reason.
Coupled with innovation around a broader stack of its own cloud applications, Solodev provides professional consulting services for advertising and marketing customers, helping them build and support infrastructure and DevOps for their cloud services. This includes serverless strategies powered by AWS Fargate for high-availability applications that demand significant scalability.
Agencies and brands can also leverage Solodev AI to host and train their own models in the cloud and add powerful solutions to personalize experiences, recommend products and services, and harness generative AI at scale.
Differentiating through the AWS competency program
AWS enables scalable, flexible, and cost-effective solutions from hundreds of partners, from startups to global enterprises. To support the seamless integration and deployment of these solutions, the AWS Competency Program was designed to help customers identify validated AWS Partner solutions and services for specific industry use cases.
According to the press release, the AWS Advertising and Marketing Technology Competency highlights Solodev’s technical proficiency, specific domain knowledge, and proven customer success running cloud solutions on AWS for the advertising and marketing industry.
To achieve any competency in its program, AWS Partners must undergo rigorous technical validation by AWS solution architects and have verified customer references. You can explore the various AWS Partner solutions and services offered in its AWS Data Exchange, via the AWS Marketplace, or by browsing the APN Partner Network – which includes Solodev.
