News
AI is eating clicks. But is it feeding the funnel?
The “clickpocalypse” has become dystopian shorthand for AI’s devouring of search, leaving publishers and brands starved for clicks. But new data from Scrunch suggests that the story gets more complicated – and a whole lot weirder – as AI suppresses clicks in one place and influences visits in another. What’s really going on here? And how can marketers adapt to this new reality?
