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API Article

Ah, the API. It's not just another fancy TLA (three-lettered acronym) reserved for "MarTalk."
In fact, it's fair to say that the API – <a href="https://www.mulesoft.com/resources/api/what-is-an-api#:~:text=API%20is%20the%20acronym%20for,you're%20using%20an%20API." target="_blank">Application Programming Interface</a> for the unindoctrinated – is responsible for transforming the CMS and DXP industries. Without APIs, the integrations and connections that live at the heart of modern systems wouldn't exist.
Where would brands like AWS, Stripe, Twilio, and other market-leading technology platforms be without their mountains of <a href="https://nordicapis.com/crud-vs-rest-whats-the-difference/" target="_blank">APIs calling CRUD or REST</a> functions to trigger events?
The importance of APIs cannot be overstated, nor their profound effect on businesses and organizations. Case in point: the world's biggest SaaS (Software as a Service) companies have all become "<a href="https://swagger.io/resources/articles/adopting-an-api-first-approach/#:~:text=An%20API%2Dfirst%20approach%20means,be%20consumed%20by%20client%20applications." target="_blank">API-first</a>" in their architectural practices – where APIs are treated as "first-class citizens" and central their future growth and scalability.
It's worth noting that when we say API, we're referring to web APIs, which are designed to facilitate communication between computers that are connected by the internet. But the <a href="https://en.wikipedia.org/wiki/API" target="_blank">acronym itself has much deeper roots</a>: the concept originated in the 1940s, but the terminology caught on in the 1960s and 70s as diverse software systems began to emerge and APIs were purpose-built for specific integrations. This included programming languages, software libraries, operating systems, and even hardware.
Fast forward a few decades, and APIs were suddenly everywhere. So abundant, it seemed, that the mantle of the "<a href="https://www.akana.com/blog/api-economy" target="_blank">The API Economy</a>" became a popular meme.
Around 2014, <a href="https://www.mulesoft.com/webinars/api/welcome-api-economy" target="_blank">Gartner predicted</a> that 75% of Fortune 500 enterprises would open an API, ushering in a sort of Golden Age of this newly-minted API Economy. Add a pandemic in 2020 – and a hyper-accelerated rush to digital transformation – and it's rare to find any large organization that isn't leveraging a multitude of APIs.
And why not? There are so many advantages to using APIs. Once again, according to <a href="http://www.gartner.com/smarterwithgartner/welcome-to-the-api-economy/" target="_blank">Gartner</a>, APIs make it easier to integrate and connect people, places, systems, data, and algorithms – as well as create new user experiences, share data and information, authenticate people and things, enable transactions and algorithms, leverage third-party algorithms, and build new products, services and business models. 
For these reasons (and there are plenty more), <a href="https://www.postman.com/" target="_blank">Postman</a> – a leading application platform for API testing – embarked on a quest several years ago to gauge the sentiment of API users and builders. Their annual "State of API" report has become a defacto standard for observing and documenting the behavioral changes in this dynamic sector, and we've broken down some of the key findings in their 2021 edition.
<h2>The pandemic's impact and the reliance on APIs to respond with digital transformation</h2>
For this year's report, Postman surveyed more than 28,000 developers and API professionals who shared their thoughts on various topics, including their organizations' development priorities, how they get their work done, and where they see the industry going. They combined this data with data observed on their Postman API Platform to build a robust picture of the current state – and future – of APIs.
Right off the bat, this year's report focuses on the persistent impact of the Covid-19 pandemic. According to the research, almost two-thirds of respondents stated that the pandemic somewhat or significantly affected their work – and almost half of those noted their organization's changes were supported by APIs. Many respondents said they had to quickly modernize their digital experiences and business systems to serve their customers, while others said they had to pivot their business entirely. 
Common areas of investment included e-commerce, customer support via chat and text, and contactless digital systems – all of which relied heavily on APIs. Thanks to the flexibility of many API solutions, organizations were able to successfully implement changes in weeks or months that would have otherwise taken years.
Here are some of the other key findings in the report: 
<ul>
<li>The API ecosystem is growing: The reliance on APIs to support business and product shifts during the pandemic was reflected through the Postman API Platform, with some significant gains across their key performance metrics. </li>
<li>Developers are spending more time with APIs: 49% of respondents said that more than half of their organizations' development effort is spent on APIs (compared to just over 40% last year), showing the prevalence of APIs in digital organizations' technology stacks.</li>
<li>API investments remain strong and steady as more companies embrace the API-first philosophy: An overwhelming 94% of respondents stated the investment of time and resources into APIs would increase or stay the same for the next 12 months.</li>
<li>The investments in an API-first philosophy are paying off: "API-first leaders" (i.e., respondents who rank themselves a 9 or 10 for embracing an API-first philosophy) produce APIs more quickly, deploy more frequently, have fewer failures, and recover more swiftly when failures occur. For example, 46% of API-first leaders indicated they could recover from API failure in less than an hour, compared to 34% of all respondents.</li>
</ul>
<h2>Tracking the global growth of APIs</h2>
Since the 2020 "State of the API" report was released, the Postman API Platform saw significant upsurges that indicate trends across the API ecosystem. Over the past 12 months, Postman users made 855 million API requests (up 56% from the prior year), created 30 million collections (up 39%), and signed in from 234 different countries and geographies—including Antarctica.
<img style="max-width:792px" src="https://cmscritic.com/ms-content/uploads/2021/11/yea-over-year-requests-created.jpg" alt="year over year requests created" />
The global growth of APIs is driving an ever-evolving <a href="https://www.postman.com/state-of-api/tooling-for-apis-and-development/#tooling-for-apis-and-development" target="_blank">landscape of tooling for APIs and development</a> in the API Platforms category. Postman observed that many vendors in this market serve a broad range of needs across the API lifecycle, from design to testing to security. 
Additionally, they see vendors offering repositories for source code, API gateways, application performance monitoring, and CI/CD – all of which should integrate with API platforms to achieve optimal results from API initiatives within an organization.
Here is their view of the landscape today:
<img src="https://cmscritic.com/ms-content/uploads/2021/11/postman-api-platform-landscape-e1636134691803.png" alt="postman api platform landscape" />
<h2>Which industries are using APIs the most?</h2>
It's no surprise that the tech sector is leading the way in API adoption and usage. But business, banking/finance, insurance, and healthcare sectors are following closely.
Further, API adoption is on the rise in nearly every industry. On the business side, there's been a growing trend in e-commerce businesses going headless, separating the frontend "head" from the backend "body." Tapping the omnichannel is at the core of <a href="https://www.cmscritic.com/top-headless-commerce-platforms/" target="_blank">headless commerce</a>, and content in a headless platform is delivered through APIs – allowing it to be displayed across different devices and endpoints. 
The banking/finance sector can be one of the slowest industries to adopt new technologies (core banking systems are notorious for outliving their sunset dates), but APIs have been shifting the topology, making it less cumbersome to embrace change. With more than <a href="https://www.creditcards.com/credit-card-news/online-mobile-banking/" target="_blank">62% of Americans</a> using digital services over physical bank branches, APIs are making it easier for financial systems to securely meet the needs of consumers while optimizing and streamlining internal processes.
Traditional banks are also <a href="https://www.forbes.com/sites/amiyatoshpurnanandam/2021/07/21/will-banks-survive-fintechs-challenge/?sh=35ac9e4a3165" target="_blank">facing fierce competition from fintech</a>. While traditional banks offer many services, smaller financial technologies tend to specialize in specific services, disrupting the monolithic banking industry. Investment trends favor small fintech startups working on more accessible, customer-centric processes that are much less expensive than traditional banks – and are built on APIs. 
The emergence of blockchain and cryptocurrencies are also challenging the status quo. Both traditional and fintech companies should continue to embrace APIs as a bridge for connecting these emerging technology areas. 
<img style="max-width:840x" src="https://cmscritic.com/ms-content/uploads/2021/11/who-works-with-apis.jpg" alt="industries that work with APIs the most chart" />
<h2>What it means to be API-first in a new digital era</h2>
What's abundantly clear from Postman's research is that many teams and organizations are fully embracing the "API-first" philosophy. 
In fact, on a scale of 1 to 10 for embracing an API-first strategy, 66% of this year's respondents ranked themselves as a "5 or higher." This is up from 62% in 2020. 
On that same scale, 8% of respondents ranked themselves as a "9 or 10." Postman refers to these respondents as the market's "API-first leaders." 
Understanding the philosophy of being API-first requires some deeper insight into user behaviors. According to <a href="https://www.optimizely.com/insights/the-future-of-digital-experience-platforms-na">research conducted by Forrester Wave</a>, mobile will still be the key orchestrator for a user's journey – and one that's non-linear. 
To help us understand the user journey with greater intimacy, Forrester created a diagram for the 3D-connected consumer that features devices, platforms, and channels:
<img style="max-width:830px" src="https://cmscritic.com/ms-content/uploads/2021/11/3d-connected-consumer.png" alt="The 3D connected consumer" />
Here's where the API-first approach comes into play – where brands can be channel-agnostic as consumers use a combination of devices, platforms, and channels. 
Development Priorities
Postman asked respondents to identify the top priorities for their development teams and organizations, and there was a clear winner: quality, coming in at 80%. 
Agility, reliability, security, and development speed were also important to more than half of the respondents. "API-first leaders" were even more likely to cite quality, reliability, agility, and security as priorities.
<img style="max-width:753px" src="https://cmscritic.com/ms-content/uploads/2021/11/development-priorities.jpg" alt="development priorities chart" />
<h2>API technologies</h2>
As far as architectural styles for APIs are concerned, a sweeping majority of respondents (94%) use REST; of those, nearly half said that that they not only use REST, but that they "use it and love it." 
The majority of participants are conscious of webhooks, WebSockets, GraphQL, and SOAP, but none of these have seen the same level of adoption as REST among the participants.
<img style="max-width:717px" src="https://cmscritic.com/ms-content/uploads/2021/11/architectural-style.jpg" alt="architectural style" />
Specifications
Postman also asked professionals which API specifications they know, use, and prefer – and JSON Schema was by far the top specification in use cited by three-quarters of respondents. Swagger 2.0 (54%) and OpenAPI 3.0 (40%) were the next most popular specifications.
Future Technologies
Postman asked the question, "What technologies are you most excited about using over the next year?" Microservices (58%) and Kubernetes (50%) led the answers, just as they did in 2020. 
Rounding out the top five are containers (46%), serverless architecture (44%), and GraphQL (35%).
<img style="max-width:756px" src="https://cmscritic.com/ms-content/uploads/2021/11/future-technologies.jpg" alt="future API technologies chart" />
<h2>Conclusion</h2>
There's a lot to unpack in Postman's 2021 "State of the API" report, and it's worth your time to dive in head-first. Kudos to their content team for making the research easy to digest and incredibly applicable and relevant. 
The big takeaway is astoundingly clear: the pandemic continues to change everything, and the world is responding with APIs. To reiterate, two-thirds of respondents stated that the pandemic somewhat or significantly affected their work – and for many organizations, they played a key role in keeping the businesses operating. 
As a recap, here are a few highlights from the report where APIs were the undisputed "heroes" of the digital stack:
<ul>
<li>Organizations adopted new channels or enhanced existing channels to reach and serve customers in a pandemic world, leveraging APIs to make it all happen.</li>
<li>Respondents told Postman that common areas of investment included e-commerce, customer support via chat and text, and contactless digital systems – all of which relied on APIs.</li>
<li>Many respondents had to adjust to major shifts in market demand, with some businesses completely pivoting their product offerings. For many, product rollouts relied on APIs, and organizations achieved what would typically take years in a matter of weeks or months. Some businesses were even born in the pandemic to meet new needs.</li>
<li>Working from home presented new challenges for many organizations. APIs and integrations with internal systems helped solve these challenges by automating or enabling tasks that used to happen in person – such as communication, attendance, reporting, and project management.</li>
<li>Some of the most frequently cited innovations came from healthcare, with many organizations needing to digitize and automate workflows and run telemedicine strategies. In both cases, APIs were essential to powering these solutions. </li>
</ul>
No one has a crystal ball, but Postman's data and insights around APIs are proving incredibly useful when it comes to forecasting the future. Based on what we've seen in 2021, it's safe to say that APIs continue to deliver – come rain, or sleet, or snow... or pandemics. 
If you'd like to read Postman's full report, you can <a href="https://www.postman.com/state-of-api/" target="_blank">download it here</a>.

Postman Releases 2021 "State of the API" Report, Shows Global Trend Towards API-First Digital Era

paris-tuzun

Postman featured image of an illustration of space astronauts measuring website API performance on top of a graph.

Strapi, a leading open-source headless CMS, has announced the release of Strapi v3.6, which includes a highly anticipated content internationalization (i18n) feature as part of their Community Edition. Now, Strapi users will have the ability to create and manage content in multiple languages and locales for free and without limitations – and personalize messages delivered to target audiences based on language and geographic data.
Leveraging integrations with Strapi's draft and publish system and role-based access control, users will be able to manage their editing and publishing permissions based on specific locales. Updates to their API will also enable managers to fetch content based on location parameters.
In our exclusive discussion with <a href="https://www.linkedin.com/in/victorcoisne/">Victor Coisne</a>, Strapi's Vice President of Marketing, it's clear that internationalization was a big part of the CMS vendor's roadmap, and of significant importance to their growing base of global users. According to Coisne, there was deep internal discussion about whether Strapi would monetize this feature as other CMS platforms do. Offering free usage is a bold move, and illustrates a strong commitment to their community. 
Recently at <a href="https://conf.strapi.io/">StrapiConf</a>, the company also shared a preview of their upcoming Strapi v4 that is currently under development, and according to Coisne should be released around August. This new version will include an updated design system and core APIs that allow the broader ecosystem to easily create and maintain new plugins.
<h2>Evolving headless CMS capabilities</h2>
With more than 35,000 stars on GitHub, 600 contributors, and 3.5 million+ downloads, Strapi is the fastest-growing <a href="https://nodejs.org/en/">Node.js</a> CMS. Only nine months after the release of its <a href="https://strapi.io/enterprise">Enterprise Edition</a>, the company is seeing significant revenue growth, tripling customer count in Q1 2021 with Global 2000 companies including Rakuten, AECOM, Toyota, and eBay.
As a headless CMS, Strapi powers experiences across websites, mobile applications, and IoT devices – making it an ideal fit for the <a href="https://www.cmscritic.com/top-jamstack-static-site-generators-for-2021/">JAMstack</a> (JavaScript, API and Markup). Strapi is designed to work with popular front-end frameworks including React, Gatsby, Vue.js , Next.js and other static site generators, and supports multiple databases as well as both REST and GraphQL APIs.
By adding internationalization to their v3.6, Strapi is expanding its global position as a headless CMS of choice. As the market continues to embrace digital transformation across industries, Strapi is investing in its open source community to stoke innovation, and has ambitious plans for growth.
“With Strapi v3.6, we are renewing our commitment to open-source innovation and giving the Global Strapi Community the power to easily create and manage content in multiple languages, so they can localize and personalize their content to deliver the right messages to each of their target audiences,” said Pierre Burgy, co-founder and CEO of Strapi. “With such strong growth of the Strapi platform, we expect to be doubling our team by this time next year, driving even more innovation.”
You can read more about the internationalization feature below.
<img style="max-width:1480px" src="https://cmscritic.com/ms-content/uploads/2021/04/i18n-2.png" alt="content internalization" />
<h2>Create multilingual websites or apps</h2>
As noted, Strapi's internationalization will enable users to create and manage content in multiple languages and for multiple locales. A locale may represent not only a language, but also a country to which the exact version of content is related (for example, "en-GB" for English language and Great Britain, or "fr-CA" for French and Canada). This added nuance can hyper-focus the content accuracy of a website or app, allowing organizations to better engage with the right audiences.  
<h2>Personalize and localize content</h2>
Content internationalization is more than just translating text. It’s about customizing messages to target audiences, taking into account their language and geographic location. With Strapi's internationalization, content is displayed for each locale based on content types. For example, if a company has an e-commerce website, they can select which product pages are displayed in French, Portuguese, or Mandarin. This level of localization is what enables a global digital strategy to work across borders and languages. 
<h2>Set up efficient publishing workflows</h2>
Managing multiple languages in one admin panel may sound like a challenging task, but Strapi has addressed it head-on. Below are some of the key attributes that make Strapi's internationalization ideal for content operations teams:
<ul>
<li>Browse content by locales: In the list view, users can see all the content of one locale and easily switch between locales to see all related entries. For example, when opening a list of articles on a website, a user will only see the entries in English and can switch between locales to see the entries in other languages.</li>
</ul>
<img style="max-width:1480px" src="https://cmscritic.com/ms-content/uploads/2021/04/image1-copy.png" alt="content locales view" />
When editing content (for example, a particular article on a website or a product page), users can also switch between different locales and automatically copy and paste content from one locale to another without opening multiple tabs.
<img style="max-width:1480px" src="https://cmscritic.com/ms-content/uploads/2021/04/image3.png" alt="edit content screen" />
<ul>
<li>Choose what locale should be displayed first: With Strapi, users can set up a default locale, which will be displayed whenever they add content to a new content type or open the list of entries. Having a default locale makes it more comfortable to create and edit content. </li>
</ul>
<img style="max-width:1480px" src="https://cmscritic.com/ms-content/uploads/2021/04/image4.png" alt="choose locales screen" />
<ul>
<li>Keep specific content the same for all locales: If some of the content on a website or app needs to be the same – regardless of language – users can disable localization for any field or content type. This way, when creating a new version, the non-localized fields will already contain content. When editing the entries of non-localized fields, they will automatically be updated in all locales. This can save a lot of time when making updates or adding new versions. </li>
<li>Collaborate effectively with granular permissions: Users can also add granular CRUD (Create, Read, Update, Delete) permissions for each locale to different roles and users, including translators, content editors, marketers, or country managers. Since internationalization is integrated with Strapi's <a href="https://strapi.io/blog/announcing-a-new-draft-and-publish-feature">Draft &amp; Publish system</a>, administrators will have full control of who can access, modify, and publish entries in different locales – making the whole process secure and efficient. </li>
</ul>
<img style="max-width:1480px" src="https://cmscritic.com/ms-content/uploads/2021/04/image2.png" alt="user access control panel" />
<h2>API updates</h2>
As mentioned, Strapi has updated its API to fetch content by locale. A localizations field is added to every content type when the internationalization feature is activated, so if a developer creates an entry from the API, it’s now possible to specify the locale for which an entry should be created – or create new locales from an existing entry. 
<h2>Try Strapi's Content Internationalization </h2>
Since Strapi's content internationalization is a plugin, users will need to enable it in settings after updating to v3.6. Once activated, all existing content will be associated with the default locale that a user sets (which starts as English but can easily be modified). You can also learn more about content internationalization in their latest <a href="https://strapi.io/blog/announcing-content-internationalization-v3-6">blog post</a> or check out their <a href="https://strapi.io/demo" target="_blank">hosted Strapi CMS demo</a> which features sample data for a complete experience.
<h2>What else is in the latest Strapi release?</h2>
Here are a few recent updates and resources:
<ul>
<li><a href="https://strapi.io/blog/announcing-the-strapi-starter-cli" target="_blank">Starters CLI release</a></li>
<li><a href="https://strapi.io/blog/introducing-sentry-plugin" target="_blank">Sentry plugin for Strapi</a></li>
<li><a href="https://strapi.io/blog/v3-5-sentry-plugin-sso-authentication" target="_blank">SSO Authentication for admin panel</a></li>
</ul>
Check out their <a href="http://strapi.io/changelog" target="_blank">changelog</a> for more information about updates and fixes. 
<h2>About Strapi</h2>
<a href="http://strapi.io" target="_blank">Strapi</a> is the leading open-source headless CMS, giving developers the freedom to use their favorite tools and frameworks while helping editors easily manage their content and distribute it to any devices or channels. The remote-first company has offices in Paris and San Francisco, scaling its team globally. Strapi, Inc. is venture-backed by Index Ventures, Accel and Stride.VC as well as notable angel investors and open-source experts.

Strapi Headless CMS Announces v3.6 with Free Content Internationalization

cms-critic-staff

The holidays call for a lot of cooking – and one essential ingredient is butter. 
That was also the case for <a href="https://www.tiugotech.com/" target="_blank">Tiugo Technologies,</a> an affiliate of leading M&amp;A firm <a href="https://www.psgequity.com/" target="_blank">PSG Equity</a> that specializes in early-stage mid-market technology companies. Tiugo recently announced the acquisition of Detroit-based <a href="https://buttercms.com/" target="_blank">ButterCMS</a>, welcoming the <a href="https://www.cmscritic.com/top-free-headless-cms-platforms/">headless platform</a> to its family of brands.
This marks the second acquisition for Tiugo in 2022. In addition to its core consultancy, the company appears to be building an API-first portfolio of developer platforms – with a keen focus on content creation and digital collaboration. 
“We’re thrilled to welcome Butter to the Tiugo organization,” said Mark Hatton, PSG Senior Advisor and CEO of Tiugo. “We believe there is a substantial market for tools that help developers accelerate digital innovation. Our goal is for Tiugo to cultivate a suite of market-leading developer platforms focused on content creation and digital collaboration to help them scale successfully and effectively. Butter delivers enterprise-grade headless CMS capabilities to our launchpad, and we’re looking forward to expanding our offerings through future impactful acquisitions.”
<h2>Collaboration brings new opportunities for ButterCMS</h2>
ButterCMS is a provider of headless, API-first content management solutions. Founded in 2017, the platform helps customers draft, manage, review and publish dynamic marketing content to websites and online apps.
“As the digital revolution accelerates, ensuring companies have easy, efficient ways to publish and manage digital content across websites, apps, and digital experiences is mission-critical,” said <a href="https://www.linkedin.com/in/lumetta/" target="_blank">Jake Lumetta</a>, founder and CEO of ButterCMS. “With this in mind, we’ve developed our product ecosystem to help address these specific needs, and through our continued product innovation, we’re committed to providing our diverse, digital-forward customer base with the solutions they require. We’re eager to continue to serve our customers in even more powerful ways in collaboration with Tiugo and with the support of PSG.”
CMS Critic had the opportunity to <a href="https://www.cmscritic.com/new-content-localization-capabilities-from-buttercms-qa-with-ceo-jake-lumetta/">speak with Jake Lumetta</a> in 2021. In the Q&amp;A, he outlined growth opportunities he saw for ButterCMS, as well as product upgrades and expansions that would help Butter stand out in the CMS marketplace.
<h2>Tiugo expansion continues</h2>
Tiugo Technologies, a PSG portfolio company, also <a href="https://www.tiugotech.com/news/tiugo-technologies-cksource-acquisition" target="_blank">acquired CKSource</a> in May 2022.
“We’re excited to support Tiugo as it continues to broaden its capabilities through acquisitions of companies like Butter with an aim to deliver a comprehensive set of platforms for the software developer community,” said <a href="https://www.linkedin.com/in/marco-ferrari-59877425/" target="_blank">Marco Ferrari</a>, Managing Director at PSG.
Tiugo did not disclose any of the acquisition's financial details for ButterCMS. That said, the company does expect to acquire additional software brands in 2023.
<h2>About ButterCMS  </h2>
Founded in 2017, ButterCMS is a leading provider of headless CMS solutions for digitally native enterprises and SMBs. Its portfolio includes hundreds of world-recognized brands. ButterCMS makes it simple and easy to draft, manage, review and publish dynamic marketing content to websites, online apps and digital experiences. To learn more about ButterCMS, visit <a href="http://www.buttercms.com/" target="_blank">www.buttercms.com</a>   
<h2>About Tiugo Technologies and PSG Equity   </h2>
Tiugo Technologies is assembling a portfolio of API-first, market-leading developer platforms focused on content creation and digital collaboration to help them accelerate growth, increase operating efficiency and fund add-on acquisitions. Our family of companies work together with an aim to succeed in the competitive developer platform market. Tiugo companies collaborate to offer holistic, differentiated solutions that grow faster, operate more efficiently and create more value together than they can alone. Tiugo is headquartered in Boston. To learn more about Tiugo, visit<a href="https://www.tiugotech.com/" target="_blank"> www.tiugotech.com</a>.    
PSG is a growth equity firm that partners with software and technology-enabled services companies to help them navigate transformational growth, capitalize on strategic opportunities and build strong teams. Having backed more than 115 companies and facilitated over 420 add-on acquisitions, PSG brings extensive investment experience, deep expertise in software and technology, and a firm commitment to collaborating with management teams. Founded in 2014, PSG operates out of offices in Boston, Kansas City, London, Paris, Madrid and Tel-Aviv. To learn more about PSG, visit<a href="http://www.psgequity.com/" target="_blank"> www.psgequity.com</a>. 
 
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<h2>Join CMS Industry Leaders, Digital Agencies, and Users at CMS Kickoff 2023</h2>
January 17-18 in St. Petersburg, FL
Don't miss the only conference tailored for everyone working with content management systems, from beginners to experts! Featuring two packed days with a carefully curated mixture of talks, workshops, activities, world-class facilitators, thought provokers, speakers, and session leads. Mingle with CMS experts, system integrators, and users from around the globe at this exclusive event in beautiful St. Petersburg. 
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Tiugo Technologies Enhances its Portfolio of Developer Platforms with ButterCMS

Composite of ButterCMS logo, Tuigo Technologies logo, and PSG Equity logo.

News travels fast – and in this case, at MACH speed.
Yesterday, the rapidly-growing MACH Alliance <a href="https://machalliance.org/newsroom/aws-joins-mach-alliance" target="_blank">announced the addition of AWS</a> to its roster of Enabler members, joining <a href="https://www.mongodb.com/" target="_blank">MongoDB</a> and <a href="https://www.netlify.com/" target="_blank">Netlify</a> at an exclusive level of visibility. This is a huge point of validation for the movement as the world's largest Cloud infrastructure provider throws its weight behind the foundational principles of MACH.
As the banner in their press release observes, "Great MACH often runs on AWS," and it certainly seems to be the case for many MACH Alliance members tapping services from the Cloud behemoth.
"Since the launch of AWS in 2006, we have espoused the importance of employing a modern architecture for retailers that facilitates rapid change and innovation," said David Dorf, Global Head of Retail Industry Solutions at AWS. "This includes the use of microservices, APIs, and a built-for-the-cloud design. Having been at the very forefront of this movement, we at AWS are proud to join the MACH Alliance to advocate for MACH as an industry standard to deliver the best digital experiences for makers and users."
In December, the MACH Alliance expanded its charter to include the Enabler membership status: a new class of ecosystem partners that are sometimes used by MACH organizations to deliver a service or technology but are not a direct MACH solution provider. To that end, they are "enabling" MACH through their services, which is a key distinction – but also an evolution of the collaborative's fierce governance around certifying members to their cabal.
"Especially in today's volatile commercial environment, businesses must arm themselves to be agile, resilient, and future-proof," said Sonja Keerl, President at MACH Alliance. "Having a flexible, digital backbone plays a critical role in all of those things, as it helps companies adapt to meet ever-changing consumer demands and deliver superior buying experiences. It's a tremendous win to have AWS on board to help champion the MACH principle and its myriad benefits for businesses of all shapes and sizes."
<h2>The monoliths versus the MACHs</h2>
Forrester's <a href="https://www.forrester.com/blogs/buy-an-integrated-platform-not-a-box-of-rocks/" target="_blank">Joe Cicman</a> fired a shot heard 'round the world when he described the <a href="https://machalliance.org/" target="_blank">MACH Alliance</a> as "the bouncers controlling the velvet rope at the entrance of the Coolest Tech in Town Club."
Sounds like a hip place to be, unless you're caught in a dance-off between the Jets and the Sharks... AKA the monoliths and the MACHs.
While the debate over the MACH Alliance's certification policies continues to be vigorous – particularly from monolithic enterprise players that don't fit their stringent criteria – there's no question that it has captured the market's attention, growing to over 40 members. These companies have all met the agile requirements of the not-for-profit's mantra: Microservices, API-first, Cloud-native, and Headless (the "MACH" acronym).
According to their website, A MACH architecture gives companies a deeper level of agility so they can deliver new features to customers faster than ever. While this architectural approach started with <a href="https://www.cmscritic.com/commercetools-acquires-frontastic-adds-composable-frontend-capabilities-to-headless-commerce/">commercetools</a> and their omnichannel approach to e-Commerce stores, it is now fundamentally changing the way enterprise software is developed and used across virtually every industry – not just commerce.
The "velvet rope" allusion could not be more apropos when describing the certification of MACH Alliance members. According to a <a href="https://machalliance.org/insights/why-only-companies-can-be-mach-certified-and-not-products" target="_blank">blog post</a> by Sonja Keerl from last October, one of the rules that helps the Alliance board determine certification is that vendors don't carry and promote legacy products along with their modern API-first and Cloud-native SaaS products. This steadfast rule keeps organizations from "MACH washing" their portfolios to achieve a level of readiness – but does not support their organization's mission or focus on the MACH philosophy.
In the same blog post, Keerl said that the MACH Alliance holds itself accountable for providing clarity to buyers, ending confusion, and guaranteeing the "future-proofness" of tech stacks. It's a bold claim, but a powerful one that seems to be resonating across the software landscape.
<h2>The composable revolution cometh</h2>
While the monolith/MACH dance-off continues, <a href="https://www.elasticpath.com/" target="_blank">Elastic Path</a> has responded to the fierce tenants of MACH, suggesting in an opinionated blog post that MACH technologies introduce additional complexity that can be challenging for organizations to manage.
Instead, the company spearheaded its own platform called the <a href="https://www.elasticpath.com/composable-commerce" target="_blank">Composable Commerce Movement</a>, an industry-wide initiative comprised of leading digital commerce technology and solution providers including Algolia, <a href="https://www.cmscritic.com/what-contentfuls-175m-investment-round-means-for-the-future-of-cms/">Contentful</a>, Amplience, <a href="https://www.cmscritic.com/bloomreach-acquires-exponea-secures-150m-investment-to-power-e-commerce-saas-expansion/">Bloomreach</a>, PayPal, and others – all with the goal of reducing the risk and complexity of using MACH-based technologies to deliver business outcomes for enterprise brands.
In addition to their industry collective, Elastic Path has also created a <a href="https://www.elasticpath.com/hub" target="_blank">Composable Commerce Hub</a> – an open exchange of composable commerce solutions. This includes a set of pre-composed solutions for B2B, B2C, and omnichannel commerce experiences. The hub also features accelerators for payment plugins, CMS and PIM integrations, and more.
<h2>What does the addition of AWS mean for the MACH Alliance?</h2>
<a href="https://aws.amazon.com/?nc2=h_lg&amp;aws-products-featured.sort-by=item.additionalFields.featuredRank&amp;aws-products-featured.sort-order=asc&amp;aws-products-analytics.sort-by=item.additionalFields.productNameLowercase&amp;aws-products-analytics.sort-order=asc&amp;aws-products-cost-mgmt.sort-by=item.additionalFields.productNameLowercase&amp;aws-products-cost-mgmt.sort-order=asc&amp;aws-products-compute.sort-by=item.additionalFields.productNameLowercase&amp;aws-products-compute.sort-order=asc&amp;aws-products-containers.sort-by=item.additionalFields.productNameLowercase&amp;aws-products-containers.sort-order=asc&amp;aws-products-databases.sort-by=item.additionalFields.productNameLowercase&amp;aws-products-databases.sort-order=asc&amp;aws-products-fe-mobile.sort-by=item.additionalFields.productNameLowercase&amp;aws-products-fe-mobile.sort-order=asc&amp;aws-products-iot.sort-by=item.additionalFields.productNameLowercase&amp;aws-products-iot.sort-order=asc&amp;aws-products-ml.sort-by=item.additionalFields.productNameLowercase&amp;aws-products-ml.sort-order=asc&amp;aws-products-network.sort-by=item.additionalFields.productNameLowercase&amp;aws-products-network.sort-order=asc&amp;aws-products-security.sort-by=item.additionalFields.productNameLowercase&amp;aws-products-security.sort-order=asc&amp;aws-products-storage.sort-by=item.additionalFields.productNameLowercase&amp;aws-products-storage.sort-order=asc" target="_blank">AWS</a> is a goliath. The mere mention of its name brings serious swagger to any brand's position – and this will pay dividends for the MACH Alliance.
While every member in the collective may not be directly tapping AWS services, there are few organizations that aren't leveraging some facet of Amazon's cloud architecture. This underscores the moniker of "enabler" when it comes to their level of commitment. It also drives greater awareness around the role of Cloud-native in the MACH delivery and how AWS supports that vision for vendors and customers.
MACH is serving a critical role in the market, shaping the voice for a free and open future in enterprise technology. Having AWS align with its principles will have a lasting impact on the organization's perception and growth.
The real test ahead: how current members remain true and steadfast to the core requirements – and avoid plunging into a more monolithic posture based on future acquisitions.
<h2>About the MACH Alliance</h2>
The MACH Alliance is a [501(c)(6)] non-profit organization, governed by an independent board and does not endorse specific vendors, members, or otherwise. The Alliance was formed in June 2020 to help enterprise organizations navigate the complex modern technology landscape. It aims to guide and show the business advantage of open tech ecosystems that are Microservices based, API-first, Cloud-native, and Headless. All MACH Alliance members meet certification principles that are published on the website.
The MACH Alliance welcomes technology companies and individual industry experts who share the same vision for the future. Learn more at <a href="https://c212.net/c/link/?t=0&amp;l=en&amp;o=3414374-1&amp;h=965007050&amp;u=https%3A%2F%2Fcts.businesswire.com%2Fct%2FCT%3Fid%3Dsmartlink%26url%3Dhttp%253A%252F%252Fmachalliance.org%252F%26esheet%3D52478831%26newsitemid%3D20210818005487%26lan%3Den-US%26anchor%3Dmachalliance.org%26index%3D5%26md5%3Ddb9d7bdff8c8646152c1923d3ff4adc2&amp;a=machalliance.org" target="_blank">machalliance.org</a>, read here about <a href="https://c212.net/c/link/?t=0&amp;l=en&amp;o=3414374-1&amp;h=2369115186&amp;u=https%3A%2F%2Fcts.businesswire.com%2Fct%2FCT%3Fid%3Dsmartlink%26url%3Dhttps%253A%252F%252Fmachalliance.org%252Fblogdetail%252Fbltfc0a3afbca44303e%26esheet%3D52478831%26newsitemid%3D20210818005487%26lan%3Den-US%26anchor%3DMACH%2Bcertification%26index%3D6%26md5%3Dba1c5d6e1bf42963a3a8bb59771d09da&amp;a=MACH+certification" target="_blank">MACH certification</a>, and follow us on <a href="https://c212.net/c/link/?t=0&amp;l=en&amp;o=3414374-1&amp;h=2025488620&amp;u=https%3A%2F%2Fcts.businesswire.com%2Fct%2FCT%3Fid%3Dsmartlink%26url%3Dhttp%253A%252F%252Fwww.twitter.com%252Fmachalliance%26esheet%3D52478831%26newsitemid%3D20210818005487%26lan%3Den-US%26anchor%3DTwitter%26index%3D7%26md5%3Ddfeea3f8422d14d51b860d90329a6837&amp;a=Twitter" target="_blank">Twitter</a> and <a href="https://c212.net/c/link/?t=0&amp;l=en&amp;o=3414374-1&amp;h=1575511374&amp;u=https%3A%2F%2Fcts.businesswire.com%2Fct%2FCT%3Fid%3Dsmartlink%26url%3Dhttps%253A%252F%252Fwww.linkedin.com%252Fcompany%252Fmachalliance%26esheet%3D52478831%26newsitemid%3D20210818005487%26lan%3Den-US%26anchor%3DLinkedIn%26index%3D8%26md5%3Da1db2958e174d041221c1705e694b6f0&amp;a=LinkedIn" target="_blank">LinkedIn</a>.
<h2>About AWS</h2>
Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform, offering over 200 fully-featured services from data centers globally. Millions of customers – including the fastest-growing startups, largest enterprises, and leading government agencies – are using AWS to lower costs, become more agile, and innovate faster.

AWS Joins MACH Alliance as Enabler Member, Reflects Growth of Cloud-Native Solutions

Big news from <a href="https://www.wix.com/" target="_blank">Wix</a> today as it enters the headless game. The leading global SaaS platform for creating, managing, and growing online presence just announced the launch of Wix Headless, which enables developers to implement Wix's array of business solutions in new ways.
With Wix Headless, users can leverage composable APIs and software development kit (SDK) with any tech stack across different platforms and devices. Developers can use a variety of <a href="https://www.wix.com/app-market/collection/wix-business-solutions" target="_blank">Wix Business Solutions</a> that can all be accessed from the SDK and managed from within Wix's comprehensive management platform. These APIs are in sync and can be used out of the box with Wix's additional solutions, such as contacts and checkout.
"Wix Headless enables developers to use Wix in ways that weren't previously possible, from scaling their online presences to managing multiple complex projects in one place," said <a href="https://www.linkedin.com/in/shahartalmi/" target="_blank">Shahar Talmi</a>, GM Developer Platform at Wix. "We're constantly advancing our business solutions on Wix, and by providing developers  access to these APIs, with the ability to incorporate them into projects built on other platforms, we're accelerating the endless possibilities presented in the web development industry." 
<h2>New framework options and integrations</h2>
Wix Headless opens the door for using Wix Business Solutions with leading web frameworks, including React, Vue, Svelte, Qwik, and others – enabling more partnerships with leading full-stack solutions.
<a href="https://www.netlify.com/integrations/wix/#main" target="_blank">Netlify</a> is the first platform to partner with Wix in offering a quick start integration with Wix's <a href="https://www.wix.com/scheduling-software" target="_blank">Bookings</a>, <a href="https://www.wix.com/event/website" target="_blank">Events</a>, <a href="https://www.wix.com/ecommerce/website" target="_blank">eCommerce</a>, <a href="https://www.editorx.com/features/cms" target="_blank">CMS</a>, and Pricing Plans APIs. Some of the capabilities of these APIs include booking services for classes, courses, appointments, and subscriptions, managing events to create RSVPs, guest lists, selling tickets, and operating eCommerce businesses.
Wix has worked to develop products that enable more capabilities within the Wix platform. These tools include <a href="https://www.wix.com/velo" target="_blank">Velo</a>, which allows developers to use custom code, and <a href="https://support.wix.com/en/wix-blocks" target="_blank">Wix Blocks</a> – which enables the creation of highly customizable and reusable applications and widgets. It also includes the recent beta launch of <a href="https://www.codux.com/" target="_blank">Codux</a>, enabling designers to work directly on React code.
The launch of Wix Headless marks the first time the company is opening the backend to work outside the Wix platform, creating an even more robust portfolio of developer-centric solutions that enable easier scalability, more customization, and faster delivery of projects.
<h2>What can users expect?</h2>
According to the company's press release, Wix Headless will enable developers to:
<ul>
<li>Create custom solutions: Using APIs to access and manage business data in Wix's platform, developers can create custom solutions that integrate seamlessly with Wix Business Solutions, even if their delivery layer, site or app is not on Wix.</li>
<li>Multiple lines of business from one dashboard: Utilize Wix Business Solution APIs that are all integrated with Payments by Wix and can all be managed within the Wix dashboard.</li>
<li>Power multiple front-ends: Maximize how customers interact with a business by connecting multiple clients to a single Wix backend. For example, multiple websites, a mobile app, and a smartwatch app can all offer services for the same Wix backend business.</li>
<li>Connect additional sites or apps to existing projects on Wix: Developers with an operational Wix site can take advantage of the headless functionality without starting from scratch by keeping their existing Wix site and adding new sites or apps that access and service the same business.</li>
<li>Take advantage of a global payments infrastructure: Streamline payments with Payments by Wix to accept payments worldwide. Through Wix's provider platform, developers can connect to payment providers located in South America, North America, Europe, and more, without integrating multiple payment gateways.</li>
</ul>
Find out more information about Wix Headless <a href="https://www.wix.com/developers/headless" target="_blank">here</a>.
<h2>About Wix</h2>
<a href="https://www.wix.com/" target="_blank">Wix</a> is a leading platform to create, manage and grow a digital presence. What began as a website builder in 2006 is now a complete platform providing users with enterprise-grade performance, security, and a reliable infrastructure. Offering a wide range of commerce and business solutions, advanced SEO and marketing tools, Wix enables users to have full ownership of their brand, their data and their relationships with their customers. With a focus on continuous innovation and delivery of new features and products, anyone can build a powerful digital presence to fulfill their dreams on Wix.

Wix Headless Offers Developers Composable, API-First Solutions

Wix logo with image of a headless man's torso and floating bowler hat

<a href="https://the.machalliance.org/" target="_blank">The MACH Alliance</a> has announced the finalists of its <a href="https://machalliance.org/mach-impact-awards" target="_blank">2023 MACH Impact Awards</a>, highlighting innovative and impactful technology projects that utilize a MACH (microservices-based, API-first, Cloud native SaaS, Headless) strategy.
The finalists were narrowed down from hundreds of entries and judged by an independent panel of judges with expertise in applying MACH technologies.
The awards finalists represent global brands that impact thousands of consumers across various industries. The winners will be announced at the MACH Alliance annual <a href="https://www.cmscritic.com/mach-alliance-announces-speakers-for-mach-two-conference-in-amsterdam-june-13-14/">MACH TWO</a> conference in Amsterdam on June 13 - 14.
<h2>2023 MACH Impact Awards Finalists</h2>
Best Retail Project
<ul>
<li>Primark</li>
<li>John Lewis Partnership</li>
<li>River Island</li>
</ul>
Best B2B Project
<ul>
<li>Wavin</li>
<li>MKM Building Supplies</li>
<li>Sonepar</li>
</ul>
Best Digital Experience
<ul>
<li>Paul Smith</li>
<li>Anheuser Busch</li>
<li>Dutch Railway</li>
</ul>
Best Health/Pharma Project
<ul>
<li>Bulk Nutrients</li>
<li>Thommen Medical</li>
<li>Integria Health</li>
</ul>
Best Hospitality Project
<ul>
<li>Just Eat</li>
<li>Gordon Ramsay Restaurants</li>
</ul>
Best Overall Change Project
<ul>
<li>American Bath Group</li>
<li>WWF</li>
<li>Mars</li>
<li>Primark</li>
<li>Belcorp</li>
<li>Alamy</li>
</ul>
Contributor of the Year
<ul>
<li><a href="https://www.linkedin.com/in/paulhornby/" target="_blank">Paul Hornby</a>, The Very Group</li>
<li><a href="https://www.linkedin.com/in/justin-thomas8/" target="_blank">Justin Thomas</a>, Kraft Heinz</li>
</ul>
Team of the Year
<ul>
<li>TaxFix</li>
<li>Mars</li>
</ul>
<h2>Register for MACH TWO</h2>
If you’d like to get a closer view of the MACH Impact Award finalists, it’s not too late to register for <a href="https://the.machalliance.org/machtwo/#about" target="_blank">MACH TWO</a> at the DeLaMar Theater in Amsterdam on June 13 and 14. The conference is free to attend and promises 48 hours of solid instruction, workshops, speakers, and more all centered around MACH technologies.
With multiple tracks that fit your goals, chances to network with like-minded peers and plenty of opportunities to hear from the brightest MACH practitioners in the game, MACH TWO is the premier annual event of the year.
<a href="https://the.machalliance.org/machtwo/#register" target="_blank">Register here</a>
<h2>About the MACH Alliance</h2>
The MACH Alliance is a [501(c)(6)] non-profit organization governed by an independent board and does not endorse specific vendors, members, or otherwise. The Alliance was formed in June 2020 to help enterprise organizations navigate the complex modern technology landscape. It aims to guide and show the business advantage of open tech ecosystems that are Microservices based, API-first, Cloud-native SaaS, and Headless. All MACH Alliance members meet certification principles that are published on the website. The MACH Alliance welcomes technology companies and individual industry experts with the same vision for the future. Learn more at machalliance.org, read here about MACH certification, and follow us on <a href="https://twitter.com/MACHAlliance" target="_blank">Twitter</a> and <a href="https://www.linkedin.com/company/machalliance/" target="_blank">LinkedIn</a>.

MACH Alliance Announces 2023 MACH Impact Awards Finalists

mk-patterson

MACH Alliance Awards imagery - stacked award

Yesterday, <a href="https://machalliance.org/newsroom/google-cloud-joins-the-mach-alliance" target="_blank" rel="noopener">the MACH Alliance announced</a> that Google Cloud will join its ranks as a MACH Enabler, becoming the latest addition to the organization's fast-growing community of composable platforms. 
Google Cloud will play an important role as a foundational cloud and infrastructure provider alongside other Enabler members, including <a href="https://www.cmscritic.com/netlify-to-host-headless-commerce-summit-for-talks-on-building-world-class-e-commerce-experiences/">Netlify</a>, <a href="https://www.cmscritic.com/cms-monthly-recap-mach-alliance-announces-new-enabler-category-glassbox-and-optimizely-partner-gutenberg-updates-and-more/">Mongo DB</a>, <a href="https://vercel.com/" target="_blank" rel="noopener">Vercel</a>, <a href="https://www.webscale.com/" target="_blank" rel="noopener">Webscale</a>, and <a href="https://www.cmscritic.com/aws-joins-mach-alliance-as-enabler-member-reflects-growth-of-cloud-native-solutions/">Amazon Web Services (AWS)</a>. The MACH Alliance now boasts more than 70 members in its best-of-breed technology ecosystem.
“The MACH Alliance has quickly become the face of advocacy when it comes to pushing for a new standard for IT architectural excellence,” said <a href="https://www.linkedin.com/in/chris-colyer-4129214/" target="_blank" rel="noopener">Chris Colyer</a>, Worldwide Head of Retail Industry Partnerships at Google Cloud. “We see the future in headless and composable commerce and it’s important for us to be a part of the community to which a number of our partners belong. Through our membership, we can truly support those partners while championing open and cloud-native technology ecosystems as they grow in relevance and competence.”
<h2>“Hey Google, what's a MACH Alliance Enabler?”</h2>
No need to consult your Google Home assistant – we've got the answer.
The MACH Alliance added its specialized Enabler membership category in December 2021, reserved for companies that provide an essential platform or infrastructure solution to MACH Alliance members. Enablers typically provide monitoring, data storage, cluster or container management, tracing, service meshing, API gateways, and orchestration.
While they don't offer a direct MACH product or service, Enablers help power MACH solutions for other vendors – making them an integral part of the ecosystem. 
“Having a brand like Google Cloud aligned with our organization is a powerful indicator that the market shift toward composable is speeding up and becoming mainstream,” said <a href="https://www.cmscritic.com/the-future-is-composable-a-conversation-with-new-mach-alliance-president-casper-rasmussen/">Casper Ramussen</a>, MACH Alliance president. “This shift represents a major challenge to the position of long-established enterprise suites, and we’re in the right place at the right time for our movement to really scale. The Enabler category is ripe for growth over the next 12 months and critical to the success of MACH across all industries.”
<h2>Rapid Growth for MACH</h2>
The adoption of MACH (Microservices, API-first, Cloud-native SaaS, and Headless) has continued to disrupt the previously monolith-dominated tech landscape. With leading global brands like AWS – and now Google Cloud – joining the MACH Alliance Enabler category, it's clear that MACH has achieved a new tier of industry validation, likely leading to more adoption in the future. 
In just under three years, the MACH Alliance has transitioned from four founding members to 15 at launch, <a href="https://www.cmscritic.com/bloomreach-emporix-and-kontent-ai-join-mach-alliance-pushing-member-total-over-70/">to now more than 70</a>. This is due in no small part to the rising demand for composable solutions that eliminate vendor lock-in, decrease the need for re-platforming, accelerate time-to-market, improve personalization and experimentation, and more. 
<h2>About the MACH Alliance</h2>
The MACH Alliance is a [501(c)(6)] non-profit organization, governed by an independent board and does not endorse specific vendors, members, or otherwise. The Alliance was formed in June 2020 to help enterprise organizations navigate the complex modern technology landscape. It aims to guide and show the business advantage of open tech ecosystems that are Microservices based, API-first, Cloud-native SaaS and Headless. All MACH Alliance members meet certification principles that are published on the website.
The MACH Alliance welcomes technology companies and individual industry experts who share the same vision for the future. Learn more at machalliance.org, read here about <a href="https://machalliance.org/insights/mach-certification-a-seal-of-confidence" target="_blank" rel="noopener">MACH certification</a> and follow us on <a href="https://twitter.com/machalliance" target="_blank" rel="noopener">Twitter</a> and <a href="https://www.linkedin.com/company/machalliance/" target="_blank" rel="noopener">LinkedIn</a>.

Google Cloud Joins MACH Alliance as Enabler Member

With a name like <a href="https://www.cmscritic.com/tag/storyblok/" target="_blank" rel="noopener">Storyblok</a>, we expect a good story.
That's exactly what we received yesterday when the headless CMS player <a href="https://www.storyblok.com/mp/storyblok-s-technology-ecosystem" target="_blank" rel="noopener">announced</a> the launch of its new <a href="https://www.storyblok.com/partners/technology-ecosystem" target="_blank" rel="noopener">Technology Ecosystem</a> – a curated collection of <a href="https://www.cmscritic.com/tag/mach/" target="_blank" rel="noopener">MACH</a>-ready technology solutions that can be integrated together with Storyblok as the central content hub. 
According to Alin Tanase, Technology Partner Manager at Storyblok, having a dedicated Technology Ecosystem was the "missing piece of the puzzle" in the company's growing partnership program. Building it from the ground up and relying on agency experience helped Storyblok see the gap and identify the potential. 
<h2>A MACH-driven technology ecosystem </h2>
The Storyblok Technology Ecosystem provides a ready-made set of integrations for e-commerce, localization, deployment and hosting, personalization, marketing, analytics, and more – allowing businesses to build successful digital experiences across channels with best-of-breed, composable technology. 
Launched in 2015, Storyblok has embraced the principles of MACH (Microservices, API-first, Cloud, and Headless) from day one. Having <a href="https://www.storyblok.com/mp/storyblok-joins-the-mach-alliance" target="_blank" rel="noopener">joined the MACH Alliance</a> last November, Storyblok believes the future belongs to marketplaces that are built with MACH in mind – and its new ecosystem reflects a continued commitment to the tenants of building scalable MACH architectures. 
The new Technology Ecosystem provides integrations for some of the biggest names in e-commerce, including <a href="https://www.bigcommerce.com/" target="_blank" rel="noopener">BigCommerce</a>, <a href="https://www.netlify.com/" target="_blank" rel="noopener">Netlify</a>, <a href="https://cloudinary.com/" target="_blank" rel="noopener">Cloudinary</a>, <a href="https://commercetools.com/" target="_blank" rel="noopener">commercetools</a>, <a href="https://spryker.com/en/" target="_blank" rel="noopener">Spryker</a>, <a href="https://www.shopify.com/" target="_blank" rel="noopener">Shopify</a>, <a href="https://lokalise.com/" target="_blank" rel="noopener">Lokalise</a>, <a href="https://www.vuestorefront.io/" target="_blank" rel="noopener">VueStorefront</a>, <a href="https://ninetailed.io/" target="_blank" rel="noopener">Ninetailed</a>, <a href="https://www.algolia.com/" target="_blank" rel="noopener">Algolia</a>, <a href="https://instantcommerce.io/" target="_blank" rel="noopener">Instant Commerce</a>, <a href="https://www.centra.com/" target="_blank" rel="noopener">Centra</a>, <a href="https://www.scayle.com/" target="_blank" rel="noopener">SCAYLE</a>, and <a href="https://vercel.com/" target="_blank" rel="noopener">Vercel</a>. The library features add-ons and plug-ins to Storyblok's API-driven CMS to extend its functionality, increase its value, and deliver a best-of-breed, future-proof platform designed to fit any need. 
"We want to offer businesses a strong ecosystem of powerful API-led technologies to support the growth of their digital offerings," said <a href="https://www.linkedin.com/in/barrydarcy/" target="_blank" rel="noopener">Barry D'Arcy</a>, VP of Partners at Storyblok. "Partnering with other best-in-class solutions allows us to co-innovate and deliver better digital outcomes." 
We had the chance to connect with D'Arcy last year, and he <a href="https://www.cmscritic.com/interview-headless-cms-storyblok-expands-partner-program-with-u-s-agency-campbell-ewald/" target="_blank" rel="noopener">shared some of his views</a> on the CMS market and the value of being headless.
<h2>Powering the future with Jamstack and cloud technology partnerships</h2>
According to analyst firm <a href="https://www.forrester.com/bold" target="_blank" rel="noopener">Forrester</a>, the future of digital experiences lies in ecosystems. They recommend picking an ecosystem rather than just a single vendor, as innovation through such communities will help organizations gain speed, agility, and resilience.
Storyblok seems to be squarely focused on this vision. While the company provides a vendor-specific headless CMS platform, the development of a corresponding technology ecosystem will help expand the value of its technology across a composable channel of options – enabling users to build in multiple directions without the persistent challenge of monolithic vendor lock-in. 
<a href="https://www.cmscritic.com/top-jamstack-static-site-generators-for-2021/">Jamstack</a> will play a crucial role in the new technology ecosystem, which is evidenced by comments from Netlify – a key partner in this new initiative. "Jamstack is an approach to build for the web that has generated a large global community and movement over the past six years," said Sarfaraz Rydhan, Senior Director of Business Development at <a href="https://www.netlify.com/" target="_blank" rel="noopener">Netlify</a>. "Netlify is focused on bringing the modern web community together and enabling the benefits of Jamstack with our platform alongside partners and customers. We are delighted to be part of Storyblok's Technology Ecosystem to help empower our customers to build better digital experiences with the Jamstack."
Storyblok is also offering integrations with infrastructure players like Cloudinary to power the management of digital video and media assets. "Cloudinary firmly believes in establishing relationships with other software companies that share our belief in headless, API-first software and composable technology," said Gary Ballabio, VP of Technology Partnerships at <a href="https://cloudinary.com/" target="_blank" rel="noopener">Cloudinary.</a> "Which is why we're so excited to be a part of the Storyblok Technology Ecosystem."
You can visit the <a href="https://www.storyblok.com/partners/technology-ecosystem" target="_blank" rel="noopener">Technology Ecosystem</a> page to learn more and see the full list of partners.
<h2>About Storyblok</h2>
<a href="http://Storyblok – an enterprise headless CMS that enables developers and marketers to deliver powerful content experiences on any digital platform – today announced the launch of its Technology Ecosystem. This new program is a curated collection of MACH-ready technology solutions that can be integrated together, with Storyblok as the central content hub. The Storkblok Ecosystem is a curated collection of tech solutions that can be integrated together, with Storyblok at the center. It’s a universe of endless technology possibilities. Some of the technology partners include BigCommerce, Netlify, Cloudinary, Commercetools, Spryker, Shopify, Lokalise, VueStorefront, Ninetailed, Algolia, Instant Commerce, Centra, SCAYLE and Vercel. “We want to offer businesses a strong ecosystem of powerful API-led technologies to support the growth of their digital offerings. Partnering with other best-in-class solutions allows us to co-innovate and deliver better digital outcomes.” said Barry D'Arcy, VP of Partners at Storyblok. &quot;Jamstack is an approach to build for the web that has generated a large global community and movement over the past six years,&quot; said Sarfaraz Rydhan, Senior Director of Business Development at Netlify. &quot;Netlify is focused on bringing the modern web community together and enabling the benefits of Jamstack with our platform alongside partners and customers. We are delighted to be part of Storyblok's Technology Ecosystem to help empower our customers to build better digital experiences with the Jamstack.&quot; &quot;Cloudinary firmly believes in establishing relationships with other software companies that share our belief in headless, API-first software and composable technology - which is why we're so excited to be a part of the Storyblok Technology Ecosystem,&quot; said Gary Ballabio, VP of Technology Partnerships at Cloudinary." target="_blank" rel="noopener">Storyblok</a> is an enterprise headless CMS that enables developers and marketers to deliver powerful content experiences on any digital platform. Developers create flexible components that are independently managed by content teams through a collaborative visual editor and customizable workflow. Published content is delivered through an API, so changes are made once and will appear everywhere: websites, mobile, IoT, the metaverse, and beyond. This approach reduces maintenance and makes content management more efficient. Leading brands such as Adidas, Pizza Hut, and Marc O'Polo use Storyblok to manage and share their content with the world. Storyblok was named the #1 CMS for 2022 by G2.
For more information, visit <a href="https://www.storyblok.com/" target="_blank" rel="noopener">https://www.storyblok.com</a> and follow Storyblok on <a href="https://www.linkedin.com/company/storyblok" target="_blank" rel="noopener">LinkedIn</a> and <a href="https://www.twitter.com/storyblok" target="_blank" rel="noopener">Twitter</a>.

Storyblok Launches New Technology Ecosystem Featuring MACH-Ready Solutions

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It would be impossible to cover any news this month without acknowledging <a href="https://www.economist.com/ukraine-crisis" target="_blank" rel="noopener">the crisis in Ukraine</a>. 
As many CMS and DXP vendors rely on the incredible talent and resources of the people in this region, the events of the last few weeks have hit especially close to home. Even as we publish our February recap, things continue to unfold – and our hearts go out to the people of this magnificent country.
Of course, this tragedy is evolving just as many countries are emerging from the worst of the <a href="https://www.mckinsey.com/industries/healthcare-systems-and-services/our-insights/when-will-the-covid-19-pandemic-end" target="_blank" rel="noopener">Covid-19 pandemic</a>, with many businesses poised for a return to normalcy (what that looks like still remains to be seen). Still, the lasting impact of the omnichannel revolution is being felt across all digital transformation strategies, giving way to more headless, composable, API-driven solutions as companies plan for a more digital future.
When it comes to movers and shakers, 2022 is starting much the same way as 2021: with big investments.
<a href="https://www.cmscritic.com/bloomreach-reaches-2-2-billion-valuation-following-175-million-investment-from-goldman-sachs/">Bloomreach</a>, a leading content and search platform focused on commerce, announced a $175 million round of funding – exploding its valuation to $2.2 billion. <a href="https://www.cmscritic.com/elastic-path-secures-60m-in-funding-for-composable-commerce-growth/">Elastic Path</a> also made waves by securing $60 million in financing to grow its composable commerce solutions. We also saw <a href="https://www.pymnts.com/acquisitions/2022/ecommerce-platform-bigcommerce-acquires-software-firm-b2b-ninja/" target="_blank" rel="noopener">BigCommerce</a> purchase B2B Ninja, an e-commerce platform, in an effort to energize quoting and other commerce services in their ecosystem. (Hint: we have more investment news below...)
As always, we try to recap some of the news you might have missed this month. There's a lot happening across our industry, and on a brighter note, we'll be announcing the winners of the CMS Critic Awards next week – both the People's Choice and Editor's Choice categories. We had a lot of great engagement over the last month across our social channels, and we're looking forward to sharing the results. 
<h2>Twilio Segment releases its 2022 CDP Report, finds CDPs booming as businesses look beyond cookies</h2>
We're all asking the same question: what happens to data in a post-cookie world?
Segment – a leading customer data platform (CDP) purchased by Twilio<a href="https://www.cmscritic.com/twilio-acquires-segment-for-3-2b-adds-market-leading-cdp-for-building-data-driven-apps/" target="_blank" rel="noopener"> in November of 2020</a> – is helping to shed some light on that query with the release of its third annual <a href="https://segment.com/the-cdp-report" target="_blank" rel="noopener">Customer Data Platform Report </a>(CDP).
Based on anonymized platform usage data of Segment's 25,000+ customers between 11/1/2020 to 11/1/2021, the report finds aggressive adoption of CDPs over the past year as businesses build digital-first customer engagement strategies and reduce their reliance on third-party data. 
Covid-19 shifted consumer behavior on a number of levels. In response, organizations changed how they interacted with their customers. As more digital engagements ensued, so too did the amount of data being generated. This spurred an explosive demand for CDP layers, particularly as it related to the broader CMS and DXP ecosystems.
Along with the unimaginable growth in data, the volume of API calls has also skyrocketed. <a href="https://www.postman.com/" target="_blank" rel="noopener">Postman</a> – a leading application platform for API testing – conducted a <a href="https://www.cmscritic.com/postman-releases-2021-state-of-the-api-report-shows-global-trend-towards-api-first-digital-era/" target="_blank" rel="noopener">survey</a> last year that showed the world is moving to an "API-first era" as integrations and endpoints expand exponentially. As an example, the API calls through Segment have been growing steadily year-over-year since 2017, but 2020-2021 was an inflection point – with API calls in their system reaching over 1 trillion per month. 
Another reason CDP popularity has rapidly exploded is the impending "death" of third-party data. With increasing privacy regulations and the shift to a cookieless future across apps and browsers, businesses are embracing first-party data as a focal point. 
Segment's findings validate that customer data has become an integral part of how organizations are powering their digital experiences. The report also lists 2021's fastest-growing apps. For more details, you can access the full report at: <a href="https://segment.com/the-cdp-report" target="_blank" rel="noopener">https://segment.com/the-cdp-report</a>.
<h2>Headless commerce provider fabric announces $140 Million Series C funding led by SoftBank</h2>
<a href="https://www.cmscritic.com/top-headless-commerce-platforms/" target="_blank" rel="noopener">fabric</a>, the fast-growing headless commerce platform, announced the closing of a Series C funding round of $140M led by Softbank, with participation from Forerunner Ventures, Glynn Capital, and existing investors Redpoint Ventures Norwest Ventures, and Stripes. 
This latest round of funding closes a mere 219 days after its Series B – and now positions fabric's value at approximately $1.5B.
"Retailers need to meet modern consumers wherever they are – whether online, offline, mobile, social, or any future entry point. This means merchants of all sizes, and especially mid-market and enterprise, need the right commerce platform to keep pace with evolving trends," said Robert Kaplan, Investment Director at SoftBank Investment Advisers. "We believe that fabric has built the industry's best API-first modular commerce platform and accompanying commerce applications to give merchants unrivaled power and flexibility, all in a manner that reduces the pain of migrating over from legacy, outdated commerce platforms."
Funds from the Series C round will be utilized for accelerating product development largely through automation and intelligence and geographic expansion. 
<h2>Netlify announces Netlify Graph: A faster way for teams to develop web apps with APIs</h2>
Netlify, a Git-powered static site generator and headless CMS that's all the rage in the <a href="https://www.cmscritic.com/top-jamstack-static-site-generators-for-2021/">Jamstack</a> community, has <a href="https://www.netlify.com/blog/announcing-netlify-graph-a-faster-way-for-teams-to-develop-web-apps-with-apis" target="_blank" rel="noopener">announced Netlify Graph:</a> a GraphQL-powered experience designed to help developers build interactive and connected web applications faster.
The shift to API-first development has created an ecosystem where apps are modular and reusable. While the API-first approach is developer-friendly, it has also introduced new complexities such as discovering, securing, learning, and governing APIs. Netlify's Graph is designed to make this experience easier for developers, allowing them to use APIs without writing undifferentiated glue code, learning every API's unique structure, or composing endless amounts of endpoints to get data from various APIs into your app.
Netlify Graph is in public beta and available globally. It starts with a catalog that includes some of the most frequently requested APIs that development teams use, such as GitHub, Stripe, and Salesforce. The company plans to add more in the coming months. The Netlify Graph beta is available to all Netlify users and can be accessed from your <a href="https://app.netlify.com/" target="_blank" rel="noopener">Netlify team dashboard</a>. Once logged in, simply select "Graph" from your Netlify site dashboard menu.
To learn more, head over to the <a href="https://github.com/netlify/labs/tree/main/features/graph/documentation" target="_blank" rel="noopener">Netlify Graph docs.</a>
<h2>BigCommerce acquires B2B Ninja to make online selling easier for B2B merchants</h2>
<a href="https://www.bigcommerce.com/?utm_source=Business+Wire&amp;utm_medium=press+release&amp;utm_campaign=BigCommerce+Invests+in+Becoming+World%E2%80%99s+Most+Powerful+B2B+Ecommerce+Platform+with+Acquisition+of+B2B+Ninja" target="_blank" rel="noopener">BigCommerce</a>, a leading cloud e-commerce platform, <a href="https://www.bigcommerce.com/press/releases/bigcommerce-invests-in-becoming-worlds-most-powerful-b2b-ecommerce-platform-with-acquisition-of-b2b-ninja/" target="_blank" rel="noopener">announced</a> the acquisition of <a href="https://www.b2bninja.com/" target="_blank" rel="noopener">B2B Ninja</a> (formerly Quote Ninja) – an enterprise software solution that provides leading business-to-business (B2B) e-commerce capabilities for merchants of all sizes.
<a href="https://www.forrester.com/playbook/The+B2B+eCommerce+Playbook+For+2018/-/E-PLA370" target="_blank" rel="noopener">According to Forrester</a>, U.S. B2B e-commerce transactions are expected to reach $1.8 trillion by 2023. This is creating a groundswell of opportunity for e-commerce platform providers to deliver focused solutions to this segment of the market. A longtime BigCommerce partner, B2B Ninja brings its best-in-class quoting solution to help streamline transactions by delivering powerful e-commerce functionality to B2B merchants.
"B2B Ninja is an excellent addition to our already strong B2B capabilities," said Brent Bellm, CEO of BigCommerce. "Complementing our recent launch of B2B Edition, this is the next big step in providing a platform that is easier to use and faster than legacy B2B solutions and more flexible and powerful than other SaaS platforms. We continue to invest in ways that make BigCommerce the best platform for merchants of all sizes regardless of who or where their customers are or where merchants are selling."
B2B Ninja is available to any BigCommerce merchant on any plan to enhance the customer experience and easily manage quotes online.

CMS Monthly Recap: Big Investment News, Segment Releases 2022 CDP Report, Netlify Graph Launches and More

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