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It would appear that the cows have come home: in a surprising move, Sitecore yesterday that it has entered into a definitive agreement to acquire <a href="https://moosend.com/">Moosend</a>, an e-mail marketing automation and campaign management platform used by a diverse set of customers. This includes leading brands such as Domino’s, Interpublic Group, and Sephora, among others. The acquisition is expected to close by the end of May. 
“Moosend perfectly complements Sitecore’s industry-leading core offering to create a personalization powerhouse for modern enterprises," said <a href="https://www.linkedin.com/in/tzikakis/" target="_blank">Steve Tzikakis</a>, the CEO of Sitecore. "Moosend’s state-of-the-art marketing automation and AI-powered customer engagement features will streamline Sitecore’s ability to engage, nurture, and convert customer relationships to deliver personalized experiences across every channel. The combined offering will make it easier for marketers to deploy and measure campaigns and automate workflows across the entire customer journey – a game-changer for <a href="https://www.bcg.com/publications/2020/responsible-marketing-with-first-party-data" target="_blank">the majority</a> of brands not yet set up for lifecycle marketing.” 
Acquisitions have become almost commonplace among the leaders in the CMS and DXP categories, particularly with solutions that expand a platform's capabilities around data. According to Sitecore, this move was driven by the ongoing shifts in data-driven personalization – and the risks and challenges posed by privacy. While data is essential to personalization, there are mounting concerns around privacy due to breaches caused by problematic data collection methods. This, along with other factors, have businesses questioning the value of personalization at scale. 
In fact, back in 2019, Gartner <a href="https://www.gartner.com/en/newsroom/press-releases/2019-12-02-gartner-predicts-80--of-marketers-will-abandon-person" target="_blank">predicted</a> that 80% of marketers would abandon personalization efforts by 2025 due to the increased complexity and a lack of consumer trust. It was a gloomy outlook for both marketers and technology vendors, but clearly on point in a world of scaling data privacy governance. 
Consumers are often unaware of how and when their data is being collected and where it is used. They’re also experiencing overload from increasingly cluttered inboxes and mobile notifications, causing them to ignore even the most carefully customized message. The resulting conundrum has left CMS and DXP platforms struggling with how to serve personalized experiences while meeting the consumer expectation of privacy and trust across multiple dimensions. 
“It’s a paradox of modern times," said Tzikakis. "Consumers expect brands to cater to them as unique individuals, providing a consistent experience everywhere and rewarding loyalty in deeper ways; at the same time, they want privacy first – more control over data, less confusion on how it’s used, and an end to creepy targeting and algorithmically garbled messaging that only a bot would love.” 
Recognizing the depth of the privacy problem, Sitecore aims to facilitate both the modern art and science of earning customer relationships through experiences – to make consenting to data-sharing an afterthought. If they can deliver on this vision, they may have a significant advantage in shaping the future of the industry.
The acquisition of Moosend is just the latest move in Sitecore’s ambitious $1.2 billion growth plan. In a highly publicized purchase less than two months ago, the DXP leader <a href="https://www.cmscritic.com/sitecore-acquires-boxever-and-four51/" target="_blank">acquired</a> two companies on the same day: Boxever, a SaaS-based Customer Data Platform (CDP) providing decisioning and experimentation, and Four51 – a digital commerce pioneer that powers custom, highly scalable e-commerce B2B marketplace solutions. With the addition of Moosend, it appears that Sitecore has amassed everything it needs to deliver a complete, end-to-end SaaS-based digital experience platform – and elevate their competitive posture. 
<h3>About Sitecore</h3>
Sitecore delivers a digital experience platform that empowers the world’s smartest brands to build lifelong relationships with their customers. A highly decorated industry leader, Sitecore is the only company bringing together content, commerce, and data into one connected platform that delivers millions of digital experiences every day. Leading companies including American Express, ASOS, Carnival Cruise Lines, Kimberly-Clark, L’Oréal, and Volvo Cars rely on Sitecore to provide more engaging, personalized experiences for their customers. Learn more at <a href="https://www.sitecore.com/">Sitecore.com</a>.

Sitecore Acquires Moosend, Adds AI-Powered Email Marketing Automation

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<a href="https://c212.net/c/link/?t=0&amp;l=en&amp;o=2582856-1&amp;h=632259297&amp;u=https%3A%2F%2Fwww.nintex.com%2F&amp;a=Nintex" target="_blank">Nintex</a>, the global standard for process management and automation, today announced an industry first: Nintex Workflow Generator, which enables business users to instantly create sophisticated workflows using the cloud-based visual process mapping capability, Nintex Promapp.
Nintex Workflow Generator requires no coding and is a powerful new onramp to the automation capabilities of the Nintex Process Platform. This new feature is currently available to customers and partners with subscriptions to Nintex Promapp and Nintex Workflow Cloud.
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<div class="image lightbox-item "><img title="In Nintex Promapp, a process expert maps a process, then clicks “Request Automation” to generate a workflow in Nintex Workflow Cloud. Learn more about process management and automation at Nintex.com." src="https://cmscritic.com/ms-content/uploads/2023/08/nintex_automated_process.jpg" alt="In Nintex Promapp, a process expert maps a process, then clicks “Request Automation” to generate a workflow in Nintex Workflow Cloud. Learn more about process management and automation at Nintex.com." /></div><figcaption>In Nintex Promapp, a process expert maps a process, then clicks “Request Automation” to generate a workflow in Nintex Workflow Cloud. Learn more about process management and automation at Nintex.com.</figcaption></figure>
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“Automation delivers tremendous benefits in terms of time, cost, and accuracy of business processes,” said Nintex CEO Eric Johnson. “By empowering business users to easily drive automation, we're helping enterprises further digitize their operations, a major competitive advantage.”
Nintex Workflow Generator will be discussed in depth at <a href="https://c212.net/c/link/?t=0&amp;l=en&amp;o=2582856-1&amp;h=2590335440&amp;u=https%3A%2F%2Fwww.nintex.com%2Fnintexprocessfest2019%2F&amp;a=Nintex+ProcessFest+2019" target="_blank">Nintex ProcessFest 2019</a>, a first-of-its-kind process management and automation training and educational conference being held Sept. 30 through Oct. 3 at the W Hotel in Bellevue, Wash., near Nintex's U.S. headquarters.
In most enterprises, automation expertise is concentrated in the IT department, while departmental process knowledge is dispersed across line of business (LoB) functions such as sales, marketing, HR, and finance. IT often lacks a nuanced understanding of the processes that make the business run. Meanwhile, the LoB experts responsible for completing those processes — many of which are still manual and paper-based — often are not empowered to harness the full potential of automation.
Nintex Workflow Generator uses natural language processing (NLP) to bridge the gap between process knowledge and automation expertise. The process expert simply uses Nintex Promapp to document a process, then clicks “Request Automation” to create a draft workflow and alert the IT department.
The workflow generator also simplifies communication between business users and IT, so workflows can be fine-tuned and continuously improved. The NLP engine uses feedback loops to steadily improve the accuracy with which it aligns process descriptions to standard workflow actions.
“My best clients leverage Nintex Promapp as their process design and knowledge management tool and have had tremendous success in achieving team engagement and communication of their business processes,” said Dianna Wilusz, CEO and Founder of The Pendolino Group.
“Now, with the release of the new Nintex Workflow Generator, I'm excited to help our clients go to the next level of process excellence. The Workflow Generator can automatically turn any process into a workflow for automation, saving me and my customers substantial time.”
“Some organizations spend weeks or months trying to manually implement complex business workflows. Now they can translate a Nintex Promapp process to a workflow with simple clicks of a button,” said Alex Viera, Nintex Solutions Architect with Pacific Business Process Automation. “It can't get any easier. Nintex Workflow Generator is an industry game-changer.”
Today more than 8,000 companies worldwide leverage the powerful and easy-to-use process mapping and automation capabilities, like workflow, RPA, responsive forms, and mobile apps, of the Nintex Process Platform to manage, automate and optimize business processes to improve the way people work. To see Nintex Workflow Generator in action, visit <a href="https://c212.net/c/link/?t=0&amp;l=en&amp;o=2582856-1&amp;h=3823668828&amp;u=https%3A%2F%2Fwww.nintex.com%2Fworkflow-automation%2Fprocess-mapping%2F&amp;a=https%3A%2F%2Fwww.nintex.com%2Fworkflow-automation%2Fprocess-mapping%2F" target="_blank">https://www.nintex.com/workflow-automation/process-mapping/</a> and sign up for a demo.

Nintex Introduces Instant Creation of Automated Workflows

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Sitecore Acquires Moosend, Adds AI-Powered Email Marketing Automation

Nintex Introduces Instant Creation of Automated Workflows