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CFO Article

<hr /> CFOs are having an evolutionary moment, particularly in the realm of digital transformation. I’ve been tracking this shift for quite some time, talking to leaders on both the vendor and customer side, and it's clear that the role is expanding beyond financial functions to encompass deeper data analysis, risk management, and broader company strategy. This change has been driven by a myriad of factors, including increased global risk, economic volatility, and a surge in new technologies like AI. But there’s also been a precipitous expansion on the composable side of the DX ledger, where CFOs are increasingly tasked with being more informed about the tech composition of modern stacks to help support better decisions.That brings us to some key news about <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/products/contentstack">Contentstack</a> – which is, by all measures, on a roll. After the company’s <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/contentstack-just-acquired-lytics-a-real-time-customer-data-platform-heres-why-it-matters">sage acquisition of Lytics</a> in January, the composable DXP found itself in the Leaders sphere of the <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/gettin-hygge-with-ai-and-more-a-few-cozy-takeaways-from-the-forrester-cms-wave-2025">2025 Forrester Wave for Content Management Systems</a>, validating its strategic roadmap. Now, in a move that signals more than just another executive appointment, Contentstack has hired <a target="_blank" rel="noopener noreferrer" href="https://www.linkedin.com/in/josetteleslie/">Josette Leslie</a> as its new Chief Financial Officer. And if we're reading the tea leaves, this calculated maneuver suggests the company might be gearing up for some bigger market moves.“Josette brings a rare combination of deep industry understanding, operational insight for fast-growing SaaS companies like Contentstack, and a values-driven leadership style that aligns with our culture,” said <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/contentstack-raises-57-5-million-in-series-b-round-qa-with-ceo-neha-sampat">Neha Sampat</a>, Founder and CEO of Contentstack. “Her proven track record of delivering results with strategic vision, strong leadership, and a positive culture will be invaluable as we continue to grow Contentstack and drive the market forward.”Leslie replaces <a target="_blank" rel="noopener noreferrer" href="https://www.linkedin.com/in/dovermyer/">David Overmyer</a>, who was part of Contentstack’s original leadership team. During his tenure, he was instrumental in helping to <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/seeing-in-a-headless-world-contentstack-introduces-new-visual-building-capabilities-for-marketers">raise $169 million</a> and scale to an industry powerhouse. Overmyer is retiring from his executive role and will continue to serve on Contentstack’s Board of Directors.<h3 id="evolving-beyond-the-balance-sheet">Evolving beyond the balance sheet</h3>As I said, today’s CFO is as much a strategic growth architect as a financial steward. To that end, Leslie’s appointment is a bold, throat-clearing moment that suggests Contentstack is not only doubling down on its ambitions but rewriting the CFO’s role in a modern digital enterprise.Leslie brings a serious pedigree to the table. With more than 25 years of experience – including high-impact roles at <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/products/squarespace">Squarespace</a>, <a target="_blank" rel="noopener noreferrer" href="https://us.etrade.com/home">E*TRADE</a>, and <a target="_blank" rel="noopener noreferrer" href="https://www.instinet.com/">Instinet</a> – she’s no stranger to guiding companies through hyper-growth, IPOs, and operational scale. At Squarespace, she helped shepherd the company through its 2021 IPO, proving she can navigate the complex terrain of fast-scaling SaaS platforms with poise and precision.Her new post at Contentstack comes at a pivotal moment. The company is riding a wave of momentum after acquiring Lytics, which added a critical real-time customer data component to its DXP composition. Add in Contentstack’s recognition as a Visionary in the <a target="_blank" rel="noopener noreferrer" href="https://www.gartner.com/en/documents/6101227">2025 Gartner Magic Quadrant for DXPs</a> – and its #19 spot on <a target="_blank" rel="noopener noreferrer" href="https://www.forbes.com/lists/americas-best-startup-employers/">Forbes’ 2025 List of America’s Best Startup Employers</a> – and you get a sense that the company is running on rocket fuel. Leslie is building her vision on a solid foundation. In her experience, she’s seen firsthand how financial and operational excellence can accelerate innovation and unlock value. “What ultimately drew me to Contentstack was the caliber of the team and its mission to modernize digital experiences,” she said.<h3 id="why-it-matters">Why it matters</h3>Contentstack's CEO Neha Sampat has praised Leslie’s knowledge, insight, and values-driven leadership style – and rightly so. Given her previous successes in acquisitions, change management, and business revitalization, she brings an unmatched acumen and a tight integration of finance, operations, and go-to-market execution to the table.Let’s not forget that Contentstack is a composable platform, built on modularity and scale. In this space, the role of the CFO is uniquely positioned to bridge the gap between financial performance and platform agility. Leslie’s arrival could signal a more aggressive approach to expansion, M&amp;A, and infrastructure investment, especially as the industry accelerates toward real-time personalization and AI-powered experiences.There's also the new vision that Contentstack has been piloting around “adaptive digital experiences,” which is crystallized by its new <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/livin-on-the-edge-contentstacks-new-adaptive-dxp-might-just-rock-your-world">Contentstack EDGE offering</a>. This new breed of adaptive DXP combines intelligent content and real-time, first-party customer data, courtesy of the new Lytics CDP acquisition. Leslie's tech prowess could be a key activator for propelling EDGE to the forefront. The platform’s ability to react in real time to every customer interaction while staying authentically on-brand through AI and data-driven decision-making could be the new model for marketers and brands that rely on their DXP tools to be fast, elegant, and designed for AI. Hence, it's likely a central initiative for the leadership team. With <a target="_blank" rel="noopener noreferrer" href="https://www.contentstack.com/contentcon">ContentCon</a> just around the corner, the timing is clearly intentional as Contentstack builds hype and energy around its announcements. The annual conference will no doubt set the stage for what’s next in the convergence of content, data, and personalization at scale. One thing’s certain: With Josette Leslie at the financial helm, Contentstack isn’t just building a future-proof platform. They’re financing the future of digital experiences. And given her wealth of wisdom, she has a clear view of the chessboard – and where to move the pieces. <hr /><h4 style="text-align:center" id="looking-for-guidance-on-contentstack?-talk-to-an-expert.">Looking for guidance on Contentstack? <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/contact">Talk to an expert.</a></h4><hr /> <h3 id="upcoming-events">Upcoming Events</h3> <img style="width:33.07%" src="https://cmscritic.com/ms-content/uploads/2025/05/contentcon25-logo-1747412490394.png" /><h4 id="contentstack-contentcon-25"><a target="_blank" rel="noopener noreferrer" href="https://www.contentstack.com/contentcon">Contentstack ContentCon 25</a></h4>June 3-5, 2025 – Chicago, USAThe future of digital is waiting for you! Contentstack presents ContentCon, the premier event for digital teams and industry leaders who are reimagining the future of digital experiences. Join us for two days of transformative presentations and workshops designed to help you put personalization and AI strategies into action. <a target="_blank" rel="noopener noreferrer" href="https://contentcon2025.site.zuddl.com/">Register today! </a> <img style="width:31.83%" src="https://cmscritic.com/ms-content/uploads/2025/01/cms-connect-2025-logo.png" alt="" /><h4 id="cms-connect-25"><a target="_blank" rel="noopener noreferrer" href="https://www.boye-co.com/conferences/cmsconnect25">CMS Connect 25</a></h4>August 5-6, 2025 – Montreal, CanadaWe are delighted to present the second annual summer edition of our signature global conference dedicated to the content management community! CMS Connect will be held again in beautiful Montreal, Canada, and feature a unique blend of masterclasses, insightful talks, interactive discussions, impactful learning sessions, and authentic networking opportunities. Join vendors, agencies, and customers from across our industry as we engage and collaborate around the future of content management – and hear from the top thought leaders at the only vendor-neutral, in-person conference exclusively focused on CMS. Space is limited for this event, <a target="_blank" rel="noopener noreferrer" href="https://www.boye-co.com/conferences/cmsconnect25">so book your seats today.</a>

Contentstack taps a powerhouse CFO to fuel its next wave of growth. Here’s why it matters

matt-garrepy

At a time when many tech companies are streamlining their forecasts, there's big growth news from <a href="https://www.kentico.com/" target="_blank">Kentico</a> – a leading provider of digital experience and content management solutions. The company recently announced that after a phenomenal year, <a href="https://www.linkedin.com/in/luk%C3%A1%C5%A1-pol%C3%A1k-aa4356118/" target="_blank">Lukáš Polák</a> has been appointed as its new Chief Financial Officer.
<h2>Kentico’s ARR more than doubled in 2022</h2>
Polák joins Kentico at a time of major growth. In 2022, the company more than doubled its ARR growth rate thanks to a healthy and growing customer base. Kentico routinely reinvests its profits, and as CFO, Polák will be heavily involved in ensuring those profits are invested in the development and growth of the company’s new product, <a href="https://www.kentico.com/platform/roadmap/product-vision" target="_blank">Xperience by Kentico</a> – its latest software-as-a-service digital experience platform (DXP).
Xperience by Kentico provides a focused set of features to the market, enabling marketers to deliver personalized content through any channel and optimize campaign performance to reach more customers. Not only is the platform being built to deliver superb value for money, low TCO, and a competitive time to market, but it is laser-focused on end users with its low-code/no-code approach – enabling marketers to create digital experiences without being dependent on developers.  
<h2>Xperience Adopters Program delivers success</h2>
Along with innovative new DXP, Kentico has also launched the <a href="https://www.kentico.com/platform/xap">Xperience Adopters Program</a>, which gives first adopters early access to Xperience by Kentico. The program also enables users to learn how to work smarter and more confidently with the platform's low-code/no-code features. 
Companies like Greater Miami Convention and Visitors Bureau (GMCVB) are already benefiting from enhanced efficiency, flexibility, and reusability of content, which has enabled them to execute their mission of generating travel demand. 
“We are so happy that our website <a href="http://miamiandmiamibeach.com/">MiamiandMiamiBeach.com</a> is powered by Xperience by Kentico”, said Josie Llado, AVP, Digital Marketing at GMVCB. “The fast, intuitive user interface lets us manage our content with ease and connect with our community better than ever. The regular new feature refreshes of the DXP bring new ways for us to deliver on our mission to maximize economic impact to our community, ensure industry resiliency, and elevate the resident quality of life.” 
Kentico has also launched an <a href="https://demm.kentico.com/">interactive digital experience maturity model powered by Xperience by Kentico</a> that helps companies assess their level of digital sophistication, empowering them to choose the right solution with the right tools for their needs – now and in the future.
<h2>Polák reinforces transparency as a "fundamental Kentico value"</h2>
Polák joined Kentico in 2021 as Finance Controller, bringing vast experience from Heineken Czech Republic, Deloitte Czech Republic, and Honeywell Aerospace.
“It was time to leave the corporate environment. I was looking for a more human company, and Kentico caught my eye," said Polák. "The company culture is based on cooperation, openness, and trust; it almost feels like one big family.” 
A crucial player in the carve-out of its enterprise-focused division, Polák started building a new finance department structure in July 2022 and was appointed CFO in January 2023. Responsible for the strategic direction of finance and business intelligence, Polák will provide reports and forecasting to the executive board, create strategies for reporting, budgeting, and data structures, and cooperate with financial institutions.  
“I accepted the role with two clear goals in mind," explained Polák. "Firstly, I want the finance department to be a strong strategic partner for the executive and commercial teams. Secondly, I want people in my team to develop their skills and know their work is meaningful.” 
Polák will be influencing the company’s financial strategy and will collaborate with Kentico’s CEO, <a href="https://www.linkedin.com/in/dominik-xperience-pinter/" target="_blank">Dominik Pinter</a>, and the Marketing and Sales, Security, and Operations teams to introduce more efficient processes. He appreciates Kentico’s shallow management structure and friendly culture, and that everyone in the company has a voice. But he is most impressed by the company’s transparency.  
According to Polák, “transparency is a fundamental Kentico value. And it’s not just a fancy word on paper; it’s real. We openly communicate our results, how we’re doing, and what we do to achieve our goals, including finance.”
<h2>About Kentico  </h2>
Kentico is an award-winning provider of digital experience platforms that combines content management, digital marketing, and commerce. Available in the cloud or on-premises, Kentico offers easy-to-use solutions for modern websites. Its solutions provide personalized experiences and integrate seamlessly into any technology stack. Kentico empowers companies and brands to increase customer engagement, deliver personalized content to the right audience, and optimize performance to win more clients. Its advanced capabilities, short time to value, and ease of use are backed by market-leading support and a global network of implementation partners.  
Kentico was founded in 2004, headquartered in the Czech Republic with offices in the US, UK, Germany, Prague, and Australia. Kentico has more than 1,000 digital solution partners and powers over 30,000 websites across 120 countries. Customers using Kentico include Allergan, Ingram Micro, Konica Minolta, Land O’ Lakes, PPG, and <a href="https://www.kentico.com/discover/success-stories/canadian-red-cross">Red Cross</a>.

Kentico Appoints Lukáš Polák as CFO, Doubles ARR in 2022

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Kentico featured image with new CFO headshot

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Contentstack taps a powerhouse CFO to fuel its next wave of growth. Here’s why it matters

Kentico Appoints Lukáš Polák as CFO, Doubles ARR in 2022