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commercetools Article

<h4 id="-"> </h4><h4 id="listen-to-the-full-episode-of-“the-critic's-corner”-podcast-&gt;"><a target="_blank" rel="noopener noreferrer" href="https://tinyurl.com/bdzj4t2d">Listen to the full episode of “The Critic's Corner” Podcast &gt;</a></h4> <hr /> Last year, a new word was added to <a target="_blank" rel="noopener noreferrer" href="https://www.merriam-webster.com/">Merriam-Webster's</a> Dictionary called enshittification, a slang term used to criticize the degradation in the quality and experience of online platforms and experiences over time. Fun, right?Er… not so much.From a website or e-commerce perspective, enshittification typically manifests as an increase in things like ads, costs, or features, but the definition has been expanded to encompass any state of deterioration – even politics and culture.One might conclude that our world is in a current state of enshittification, but for the purposes of my latest episode of <a target="_blank" rel="noopener noreferrer" href="https://podcasts.apple.com/us/podcast/asteroids-and-dinosaurs-a-moment-in-time-on-ai/id1801794414?i=1000720435502">“The Critic's Corner” podcast,</a> we'll stick with the decay of modern digital experiences. Something we're all familiar with. On that note: my guest <a target="_blank" rel="noopener noreferrer" href="https://www.linkedin.com/in/kellygoetsch/">Kelly Goetsch</a> was enshittified upon, something he wrote about recently on LinkedIn. If you don't know Kelly, he's what you might call an industry luminary, someone who has been shaping and influencing the DX and commerce landscape for quite some time. He's currently the COO at an outfit called <a target="_blank" rel="noopener noreferrer" href="https://pipe17.com/">Pipe17,</a> an OSM alternative that's make waves in its category.In our podcast conversation, Kelly shares more about his recent brush with "abysmal" CX during a retail TV purchase, exposing how online experiences have truly degraded in quality over time as the pursuit of profit takes over. He digs into the prevailing winds that brands face and how a lot of discovery and transacting is happening off-platform and off-site – and that's changing commerce pretty substantially.“A lot of e-commerce over the traditional web is very, very broken,” he said. “And generally, it's a lot harder to drive people to your brand.com website.”Maybe this abysmal reality is a sign of the times. Simultaneously, AI is dismantling the SaaS landscape before our very eyes. It's now possible to build apps faster than ever with less developer reliance, and there's a conscious move to consumption-based pricing. All this uncertainty is disrupting the roadmaps for software vendors and enterprises, and it's all accelerating at a breakneck pace. <hr /><h4 style="text-align:center" id="-"> </h4><h4 style="text-align:center" id="“value-is-not-created-by-that-which-is-different,-but-that-which-is-unique.-that's-something-that-took-me-a-while-to-fully-understand,-but-it's-true.-there-are-a-lot-of-legacy-platforms,-or-even-newer-versions,-but-still-fundamentally-legacy-approaches.”">“Value is not created by that which is different, but that which is unique. That's something that took me a while to fully understand, but it's true. There are a lot of legacy platforms, or even newer versions, but still fundamentally legacy approaches.”</h4> <hr /> When I invited Kelly on “The Critic's Corner," I was hoping to catch up on our alignment within the <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/the-deep-dish-on-composable-6-tasty-takeaways-from-the-mach-alliances-2025-conference">MACH Alliance.</a> We've been in each other's orbit for several years, and I've watched him drive success at <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/products/commercetools">commercetools</a> while building a strong community of interest around composable architectures and practices. But our conversation took some intriguing twists and turns. During the episode, Kelly gets real about what’s at stake as consumers seek new and better ways to search and engage with brands – namely, AI-powered answer engines like <a target="_blank" rel="noopener noreferrer" href="https://chatgpt.com/">ChatGPT</a>, where simplicity seems the norm (for now). No more combing through blue links or battling search ads to get a straight answer, and we can expect more ads and transactions to move there as well. Of course, this is resulting in a precipitous decline in classic search traffic, which is bad for marketers. He likened all this change to the moment an asteroid wiped out the dinosaurs.Dark? Sure. But from the ashes rose new life, and he sees the same potential.At the same time, as revolutionary as ChatGPT is, Google isn't going anywhere tomorrow. Websites will continue to be relevant for a while as consumers adapt to this new digital reality. You can catch a two-minute snippet of Kelly's observation about “living in the future” right here: <figure class="media"><div data-oembed-url="https://youtu.be/fcaczDULJ-c"><div style="position:relative;padding-bottom:100%;height:0;padding-bottom:56.2493%"><iframe src="https://www.youtube.com/embed/fcaczDULJ-c" style="position:absolute;width:100%;height:100%;top:0;left:0" frameborder="0" allow="autoplay; encrypted-media" allowfullscreen></iframe></div></div></figure> On the content and enterprise software side, we also discuss CMS and its own category challenges. He recently asked in another LinkedIn post if we really need another content management system in an already crowded and mature space. This isn't a problem that's exclusive to our industry, but with hundreds of choices battling it out, it's a common question. I ask Kelly how we navigate this commoditization, where platforms – particularly legacy players – are compositionally the same, and AI is shifting expectations. He's focused beyond the legacy “dinosaur” story and looking for real differentiation.“Value is not created by that which is different, but that which is unique,” he said. “That's something that took me a while to fully understand, but it's true. There are a lot of legacy platforms, or even newer versions, but still fundamentally legacy approaches.”Asteroids… dinosaurs... could this be the end as we know it? Maybe. But as Kelly maintains, this is where the opportunity lies. So things get a little dark, but there's some light at the end of the tunnel. I promise. I have mad respect for Kelly's thinking, and this podcast episode is chock-full of wisdom nuggets. We spend a little time talking about his “origin story,” which colors some of his perspective. That collective experience – and success – might also be why he's firmly grounded despite these seismic changes. So strap in, turn up the volume, and watch the skies for falling objects.<h3 id="listen-to-“the-critic’s-corner”-podcast-with-kelly-goetsch">Listen to “The Critic’s Corner” podcast with Kelly Goetsch</h3> <a target="_blank" rel="noopener noreferrer" href="https://tinyurl.com/bdzj4t2d">Listen to the full episode </a>&gt;<a target="_blank" rel="noopener noreferrer" href="https://tinyurl.com/bdzj4t2d">Subscribe on Apple Podcasts</a> &gt; <figure class="image image-style-align-center image_resized" style="width:58.49%"><a href="https://tinyurl.com/bdzj4t2d" target="_blank" rel="noopener noreferrer"><img src="https://cmscritic.com/ms-content/uploads/2025/08/critics-corner-apple-podcast-kelly-goetsch.jpg" alt="" /></a></figure> <h3 id="upcoming-events">Upcoming Events</h3> <img style="width:31.83%" src="https://cmscritic.com/ms-content/uploads/2025/01/cms-connect-2025-logo.png" alt="" /><h4 id="cms-connect-25"><a target="_blank" rel="noopener noreferrer" href="https://www.boye-co.com/conferences/cmsconnect25">CMS Connect 25</a></h4>August 5-6, 2025 – Montreal, CanadaSee Agility CMS at the second annual summer edition of our signature global conference dedicated to the content management community! CMS Connect will be held again in beautiful Montreal, Canada, and feature a unique blend of masterclasses, insightful talks, interactive discussions, impactful learning sessions, and authentic networking opportunities. Join vendors, agencies, and customers from across our industry as we engage and collaborate around the future of content management – and hear from the top thought leaders at the only vendor-neutral, in-person conference exclusively focused on CMS. Space is limited for this event, <a target="_blank" rel="noopener noreferrer" href="https://www.boye-co.com/conferences/cmsconnect25">so book your seats today.</a>

Asteroids and Dinosaurs: A Moment in Time on AI, Commerce, and CMS with Kelly Goetsch

matt-garrepy

<hr /> It’s no secret that retail is under pressure. The “trade wars” and tariff drama are creating a groundswell of uncertainty, and consumers are shifting their behavior in response.As such, brands are looking for new ways tap AI-powered personalization to drive clicks and sales across the digital commerce frontier. We’re seeing a lot of new innovation at the vendor level, but also partnerships and strategic alliances blossoming to enhance the marketer experience and improve CX outcomes. To that end, <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/products/optimizely">Optimizely</a>, the DXP powerhouse known for its testing, personalization, and content management chops, has announced a strategic technology partnership with unified commerce platform <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/products/commercetools">commercetools.</a> Together, they’re aiming to transform how enterprise B2C retailers deliver digital experiences.According to the <a target="_blank" rel="noopener noreferrer" href="https://www.optimizely.com/commercetools/">press release</a>, the combination of Optimizely’s content management, personalization, experimentation, and AI capabilities with commercetools’ flexible, composable commerce platform will give marketers greater domain over their digital experiences. The goal is simple: drive conversions and improve customer retention.If it delivers as promised, this partnership could provide a functional, marketer-first solution that unshackles enterprise teams from the grind of dev-heavy digital rollouts and addresses one of the biggest pain points in modern enterprise retail: speed to market.<h3 id="why-this-partnership-matters">Why this partnership matters</h3>Marketers are feeling the heat. <a target="_blank" rel="noopener noreferrer" href="https://www.marketingweek.com/career-overwhelmed-emotional-exhaustion/">According to a recent survey</a>, over half feel overwhelmed, undervalued, and emotionally exhausted. AI is adding some complexity to the equation, but it could also be part of the solution – if it’s done right. For Optimizely and commercetools, freeing marketers to own and accelerate their digital experiences is central to their partnership promise. At the heart of their new integration is the unification of commercetools’ flexible product catalog with Optimizely’s CMS and <a target="_blank" rel="noopener noreferrer" href="https://www.optimizely.com/ai/">AI engine, Opal,</a> which recently announced some fantastic new enhancements. At a high level, here’s how it works: By injecting rich platform data from commercetools to inform AI agents within Optimizely Opal, marketers can leverage product data directly in their CMS. No more chasing down developers for content tweaks or waiting weeks for product pages to go live. Instead, marketers can launch fully personalized, omnichannel campaigns in a matter of weeks, not months.And the timing couldn’t be better. In this volatile consumer market, where trends shift overnight and expectations for personalization are sky-high, speed to market isn’t a luxury. It’s survival.<h3 id="key-benefits-of-optimizely-+-commercetools">Key benefits of Optimizely + commercetools</h3>Again, marketers are central to this partnership, and removing the roadblocks to productivity is key. By unifying content and commerce, users can create content-rich, personalized experiences powered by real-time product and customer data across every brand, market, and channel. With integrated conversions through experimentation, marketers can run A/B and multivariate tests across product, cart, and checkout flows and deploy what works instantly. By using Opal AI to generate product content such as descriptions and sales copy in seconds, marketers can also accelerate their campaign velocity.The Optimizely/commercetools partnership also promises to improve productivity by reducing development friction, giving users greater control over product pages, content, and personalization without submitting tickets to IT. End-to-end workflows will provide marketers with the ability to launch and optimize experiences without relying on the barrier of development resources.There’s also the benefit of leveraging a more composable, scalable architecture that’s future-proofed for what’s next. This is something commercetools is uniquely designed for, coming from a headless commerce heritage. Together, teams will have greater composable latitude for extending or swapping services as needs evolve.<h3 id="behind-the-curtain:-investing-in-innovation">Behind the curtain: Investing in innovation</h3>It’s worth noting that both Optimizely and commercetools are backed by <a target="_blank" rel="noopener noreferrer" href="https://www.insightpartners.com/">Insight Partners,</a> which counts <a target="_blank" rel="noopener noreferrer" href="https://monday.com/">Monday.com</a> as a successful portfolio IPO. This gives this move an extra layer of strategic depth. Shared investment could signal a potential for aligned roadmaps, faster innovation, and tighter integrations over time. How deep the connection goes is speculative, but the companies seem to be angling around this as a key advantage.Based on how this relationship has been telegraphed, this feels like more than a simple “tech handshake,” but a concerted effort to create a retail-ready composable ecosystem built around the needs of the modern marketing team.<h3 id="the-bottom-line">The bottom line</h3>As I said, retail is getting squeezed, and there’s no crystal ball to predict how things will unfold. In response, the market is getting creative, looking for new ways to provide greater agility and adaptability to maintain growth. Marketers are central to winning that fight, and they need more control and better tools to respond fast to the chaos. At the same time, we’re seeing significant disruption in digital commerce as more product discovery shifts to social, and search slides deeper into channels like ChatGPT and Perplexity. Downstream, Shopify and other tools are becoming more extensible to combat the shifting tides of consumer preference. Building a beachhead between content and commerce – and focusing on the enrichment of data and the usability for marketers – is an area where vendors can establish differentiated value.For enterprise retailers and the content teams that support them, this new partnership is a sign of where things might be headed. The monolithic mashups of the past are giving way to intelligent, modular ecosystems where content and commerce are evolving in omnichannel directions. At the same time, DXPs have made significant strides in embracing a more composable posture to meet this market mandate. Now, they’re all meeting in the middle and exploring new ways to thrive. Both Optimizely and commercetools have reached the top of their respective corners of the DX stack, and this integration is a clear signal that enterprise strategies and priorities are shifting. Many variables are in flux, but if there's one universal constant at play, it's the need for speed. Marketers can't be hamstrung by development delays or complexity – so having an AI-powered solution that gives them greater control and moves at a faster pace is key.Optimizely has already established its <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/some-thoughts-on-the-gartner-digital-experience-platforms-dxp-magic-quadrant-for-2025">dominance in the DXP</a> and <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/optimizely-leads-gartners-2024-mq-for-content-marketing-platforms-as-more-dxps-join-the-game">Content Marketing Platform</a> categories, and it continues to push the envelope to enrich testing, experimentation, and personalization. But offering a more modular approach for powering commerce with Optimizely's elegant CMS capabilities is another win – and a feather in its own composable cap. Trust is also a key component, and these proven brands offer the kind of scalable assurances that enterprises are seeking. That's a big reason why this new pairing could be a compelling path forward. <hr /><h4 style="text-align:center" id="looking-for-guidance-on-optimizely-or-commercetools?-talk-to-an-expert.">Looking for guidance on Optimizely or commercetools? <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/contact">Talk to an expert.</a></h4><hr /> <h3 id="upcoming-events">Upcoming Events</h3> <img style="width:33.07%" src="https://cmscritic.com/ms-content/uploads/2025/05/contentcon25-logo-1747412490394.png" /><h4 id="contentstack-contentcon-25"><a target="_blank" rel="noopener noreferrer" href="https://www.contentstack.com/contentcon">Contentstack ContentCon 25</a></h4>June 3-5, 2025 – Chicago, USAThe future of digital is waiting for you! Contentstack presents ContentCon, the premier event for digital teams and industry leaders who are reimagining the future of digital experiences. Join us for two days of transformative presentations and workshops designed to help you put personalization and AI strategies into action. <a target="_blank" rel="noopener noreferrer" href="https://contentcon2025.site.zuddl.com/">Register today! </a> <img style="width:31.83%" src="https://cmscritic.com/ms-content/uploads/2025/01/cms-connect-2025-logo.png" alt="" /><h4 id="cms-connect-25"><a target="_blank" rel="noopener noreferrer" href="https://www.boye-co.com/conferences/cmsconnect25">CMS Connect 25</a></h4>August 5-6, 2025 – Montreal, CanadaWe are delighted to present the second annual summer edition of our signature global conference dedicated to the content management community! CMS Connect will be held again in beautiful Montreal, Canada, and feature a unique blend of masterclasses, insightful talks, interactive discussions, impactful learning sessions, and authentic networking opportunities. Join vendors, agencies, and customers from across our industry as we engage and collaborate around the future of content management – and hear from the top thought leaders at the only vendor-neutral, in-person conference exclusively focused on CMS. Space is limited for this event, <a target="_blank" rel="noopener noreferrer" href="https://www.boye-co.com/conferences/cmsconnect25">so book your seats today.</a>

Optimizely and commercetools Partner to Accelerate Enterprise Retail Experiences

Let's be honest: there's nothing quite like Awards Season. Just ask Moira Rose.
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<div class="tenor-gif-embed"><a href="https://tenor.com/view/moira-rose-schitts-creek-awards-favorite-season-gif-16223893">Moira Rose Schitts Creek GIF</a>from <a href="https://tenor.com/search/moira+rose-gifs">Moira Rose GIFs</a></div>
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And it's not because of the glitz, the glamour, or even the drama (although last year's Oscars did deliver the <a href="https://www.cnn.com/2023/02/23/entertainment/oscars-crisis-will-smith/index.html" target="_blank">slap heard 'round the world</a>).
No, we love Awards Season because it's a celebration. An opportunity to cheer for the things we love. From film to music, actors to performers. Heck, even our favorite technologies.
Each year, CMS Critic is proud to feature our People's Choice Awards: a unique, one-of-a-kind platform for celebrating our industry. Since 2012, the People's Choice Awards have provided an opportunity for you – our community of digital professionals and stack fanatics – to tell us which platforms you love the most.
The People's Choice Awards are always fun and engaging, and the results never fail to surprise us. We put the power in your hands to nominate and vote, so it reflects your community participation. No matter how you feel about the outcomes, this is a win for every platform involved and your passionate users and fans.
This year, we had record participation from around the globe for both the nominations and final voting, and we're thrilled to share the winners you selected!
<h2>And the Oscar goes to...</h2>
But first, a quick reminder about the contest and how it worked:
<ul>
<li>In <a href="/nominate-your-favorite-platforms-for-the-2022-cms-critic-peoples-choice-awards/">December 2022</a>, we invited readers to nominate platforms across a set of categories on our website.</li>
<li>Nominations closed at the end of January.</li>
<li>The top five nominees (in the case of a few ties, the top six) were selected for voting in each category.</li>
<li>General voting began in early February and closed on February 20.</li>
<li>Participants could vote only once, and companies that offered incentives of any kind were disqualified.</li>
</ul>
And that's it! Without further ado, here are the winners of the 2022 People’s Choice Award winners:
<h4>Best Enterprise CMS: Contensis</h4>
<a href="https://www.contensis.com/" target="_blank"><img style="width:300px" src="https://cmscritic.com/ms-content/uploads/2023/03/contensis-logo.jpg" alt="Contensis Logo" /></a>
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<h4>Best DXP: Adobe Experience Cloud</h4>
<a href="https://business.adobe.com/" target="_blank"><img style="width:300px" src="https://cmscritic.com/ms-content/uploads/2023/02/adobe-edited.jpg" alt="Adobe Experience Cloud Logo" /></a>
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<h4>Best Free CMS: Joomla!</h4>
<a href="https://www.joomla.org/" target="_blank"><img style="width:300px" src="https://cmscritic.com/ms-content/uploads/2023/02/joomla-edited.png" alt="Joomla! Logo" /></a>
<hr />
<h4>Best Flat File CMS: Statamic</h4>
<a href="https://statamic.com/" target="_blank"><img style="width:300px" src="https://cmscritic.com/ms-content/uploads/2023/02/statamic-edited.jpg" alt="Statamic Logo" /></a>
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<h4>Best Open Source CMS: Umbraco</h4>
<a href="https://umbraco.com/?gclid=CjwKCAiAr4GgBhBFEiwAgwORrRdPATQsqJ5M2tqVIMIHVlkjBnO2Cl29dGTXI9dhb9_BNa9pqdulIhoCK40QAvD_BwE" target="_blank"><img style="width:120px" src="https://cmscritic.com/ms-content/uploads/2023/02/umbraco-edited.png" alt="Umbraco Logo" /></a>
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<h4>Best ECM (Enterprise Content Management): Microsoft SharePoint</h4>
<a href="https://www.microsoft.com/en-us/microsoft-365/sharepoint/collaboration" target="_blank"><img style="width:300px" src="https://cmscritic.com/ms-content/uploads/2023/02/sharepoint-edited.png" alt="Microsoft SharePoint Logo" /></a>
<hr />
<h4>Best E-Commerce Solution: Shopify</h4>
<a href="https://www.shopify.com/free-trial?term=shopify&amp;adid=565872334073&amp;campaignid=15436644439&amp;branded_enterprise=1&amp;BOID=brand&amp;gclid=CjwKCAiAr4GgBhBFEiwAgwORrQTcMx9LwHQNvRFM6fN3NdS4GIn0wcvVgK3LdPDmBWiVFRhMOA64HxoCZEQQAvD_BwE&amp;cmadid=516586854;cmadvertiserid=10730501;cmcampaignid=26990768;cmplacementid=324494812;cmcreativeid=163722649;cmsiteid=5500011" target="_blank"><img style="width:250px" src="https://cmscritic.com/ms-content/uploads/2023/02/shopify-edited.png" alt="Shopify Logo" /></a>
<hr />
<h4>Best Headless Commerce Solution: commercetools</h4>
<a href="https://commercetools.com/resources/booklet/microservices?utm_source=Paid%20Search&amp;utm_medium=Google%20Search&amp;utm_content=microservices-bookle-CA&amp;utm_campaign=MACH&amp;utm_term=commercetools&amp;utm_campaign=MACH%20retargeting%20AMER&amp;utm_source=adwords&amp;utm_medium=ppc&amp;hsa_acc=9131799125&amp;hsa_cam=19415290532&amp;hsa_grp=145609670540&amp;hsa_ad=643141341485&amp;hsa_src=g&amp;hsa_tgt=aud-1945381266863:kwd-366236213007&amp;hsa_kw=commercetools&amp;hsa_mt=p&amp;hsa_net=adwords&amp;hsa_ver=3&amp;gclid=CjwKCAiAr4GgBhBFEiwAgwORrbE7RUL47caWM3RyFkC6b649F5PR5Z6DHNnToZTeBOWkTjGjxOL6IBoCGAMQAvD_BwE" target="_blank"><img style="width:300px" src="https://cmscritic.com/ms-content/uploads/2023/02/commercetools-edited.png" alt="Commercetools Logo" /></a>
<hr />
<h4>Best Headless CMS: Contentful </h4>
<a href="https://www.contentful.com/" target="_blank"><img style="width:260px" src="https://cmscritic.com/ms-content/uploads/2023/02/contentful-edited.jpg" alt="Contentful Logo" /></a>
<hr />
<h4>Best Website Builder: YOOtheme</h4>
<a href="https://yootheme.com/" target="_blank"><img style="width:250px" src="https://cmscritic.com/ms-content/uploads/2023/02/yootheme-edited.png" alt="YOOtheme Logo" /></a>
<hr />
<h4>Best Static Site Generator: Next.js</h4>
<a href="https://nextjs.org/" target="_blank"><img style="width:200px" src="https://cmscritic.com/ms-content/uploads/2023/02/next-js-edited.png" alt="Next.js Logo" /></a>
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<h4>Best Composable System: Uniform</h4>
<a href="https://uniform.dev/" target="_blank"><img style="width:250px" src="https://cmscritic.com/ms-content/uploads/2023/02/uniform-edited.jpg" alt="Uniform Logo" /></a>
<hr />
<h4>Best Digital Experience Composition (DXC): Occtoo</h4>
<a href="https://www.occtoo.com/" target="_blank"><img style="width:250px" src="https://cmscritic.com/ms-content/uploads/2023/02/occtoo-edited.png" alt="Occtoo Logo" /></a>
<h2> </h2>
<h2>Congratulations to our People's Choice Winners!</h2>
There you have it, folks! Thank you again for participating in our Awards this year, and always, we welcome your feedback and your votes for next season!

Let's Celebrate the Winners of the 2022 CMS Critic People’s Choice Awards

cms-critic-staff

Last week, Portland-headquartered <a href="https://www.sheerid.com/shoppers/" target="_blank" rel="noopener">SheerID</a> announced a new partnership with composable commerce vendor <a href="https://commercetools.com/" target="_blank" rel="noopener">commercetools</a>. The goal: help merchants create better personalization and more relevant offers and promotions for consumers based on identified customer segmentation.
“Our partnership with SheerID further demonstrates our commitment to providing our merchants with access to market-leading technologies,” said <a href="https://www.linkedin.com/in/kellygoetsch/" target="_blank" rel="noopener">Kelly Goetsch</a>, chief strategy officer at commercetools. “We look forward to working together to help merchants sell more, grow faster, and create meaningful connections that build customer engagement and loyalty.”
<h2>SheerID gets personal</h2>
SheerID operates what it calls a “digital verification engine.” With more than 20,000 authoritative data sources, the system helps to instantly verify eligible customers for offers they qualify for.
With brands like <a href="https://www.cmscritic.com/andy-jassy-amazons-new-ceo-signals-bold-future-for-loud-and-digital-experiences/">Amazon</a>, Spotify, and T-Mobile already on the verification platform, SheerID boasts their customers have received three times the conversion of their typical campaigns when utilizing the verification platform.
“Our strategic partnership with commercetools enables the company’s merchants to access our audience verification service, driving significant business outcomes,” said <a href="https://www.linkedin.com/in/jakeweatherly/" target="_blank" rel="noopener">Jake Weatherly</a>, chief executive officer at SheerID. “Providing offers to valuable consumer communities like students, teachers, and healthcare professionals is a proven strategy to drive immediate sales. In the cookieless future, online merchants increasingly rely on privacy-compliant, zero-party data marketing solutions like this to drive consumer acquisition, retention, and loyalty.”
<h2>Heading headless with commercetools</h2>
The partnership with commercetools – a <a href="https://www.cmscritic.com/top-headless-commerce-platforms/">leading headless commerce platform</a> and member of the <a href="https://machalliance.org/" target="_blank" rel="noopener">MACH Alliance</a> – was a natural fit for SheerID to improve customer segmentation. More integrations like SheerID and commercetools could be likely in the future as companies embrace the headless commerce structure, allowing for greater flexibility and more software offerings.
“The integration was conceived with MACH principles in mind,” said <a href="https://www.linkedin.com/in/andyvanags/" target="_blank" rel="noopener">Andy Vanags</a>, global director of retail technologies and marketplace partnerships at SheerID. “Companies will be able to flexibly set up SheerID with their existing frontend e-commerce systems and DXP, CDP, and marketing automation systems. With our supporting documentation and sample open-source code, a merchant's developer or system integrator can easily leverage the verified customer data to create custom promotions, feed the loyalty system and/or personalize the site experience. Companies are only limited by their imagination!”
<h2>About commercetools</h2>
The inventor of headless commerce, <a href="https://commercetools.com/?utm_source=press_release&amp;utm_medium=announcement&amp;utm_campaign=publicis" target="_blank" rel="noopener">commercetools</a> is an innovative technology disruptor that has established itself as an industry-leading eCommerce software provider. Today, some of the world’s most iconic brands and growth-focused businesses trust commercetools’ powerful, flexible, scalable solutions to support their ever-evolving digital commerce needs. As the visionaries leading the modern MACH (Microservices-based, API-first, Cloud-native and Headless) architecture movement, commercetools provides customers with the agility to innovate and iterate on the fly, merge on and off-line channels, drive higher revenue, and future-proof their eCommerce business.
<h2>About SheerID</h2>
SheerID is the global leader in identity marketing. With SheerID, brands identify and acquire customers from highly valued consumer communities — such as the military, students, teachers, first responders, and more — with personalized offers, gated by instant verification from the largest set of authoritative data worldwide. SheerID verifies over 2.5 billion people via 20,000 authoritative data sources; provides global insights from hundreds of the world’s leading brands, and never shares or sells customer data. As a result, the world’s biggest brands — including Amazon, Home Depot, Spotify, and T-Mobile — rely on SheerID as their identity marketing partner. Founded in 2011, SheerID is backed by Fortson VC, Brighton Park Capital, Centana Growth Partners, Voyager Capital, and CVC Growth Partners. For more information, please visit <a href="https://www.sheerid.com/business/" target="_blank" rel="noopener">SheerID</a> or follow us on <a href="https://twitter.com/SheerID" target="_blank" rel="noopener">Twitter</a>, <a href="https://www.linkedin.com/company/sheerid/about/" target="_blank" rel="noopener">LinkedIn</a>, and <a href="https://www.facebook.com/SheerIDdotcom" target="_blank" rel="noopener">Facebook</a>.

SheerID and commercetools Form Partnership to Provide More Personalization and Better Offers for Consumers

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Introducing the Winners of the 2021 CMS Critic's Choice Awards

Featured image of the 2021 CMS Critic Critic's Choice Awards badge with text that reads "2021 WInners"

Forks up! We've got one more slice of news as we leave November in the rearview.
Along with the Thanksgiving holiday in the U.S., it was a month full of "stuffing" at the CMS and DXP table. We shared the <a href="https://www.cmscritic.com/postman-releases-2021-state-of-the-api-report-shows-global-trend-towards-api-first-digital-era/" target="_blank">Postman "State of the API" report</a>, which further cemented the global trend towards an API-first digital era. We also covered <a href="https://www.cmscritic.com/kontent-by-kentico-aims-to-take-enterprise-headless-cms-to-a-new-level/" target="_blank">Kontent by Kentico's continued efforts to transform headless CMS</a> for the enterprise through committed innovation.
From a mergers and acquisitions perspective, November was a bit cooler than in previous months. But there was one piece of news to dish about: <a href="https://www.cmscritic.com/commercetools-acquires-frontastic-adds-composable-frontend-capabilities-to-headless-commerce/" target="_blank">commercetools devoured Frontastic</a>, adding composable frontend capabilities to its headless commerce offering. We'll be following the <a href="https://www.cmscritic.com/top-headless-commerce-platforms/" target="_blank">headless commerce</a> sector throughout 2022 as we expect to see more consolidation, investment, and expansion – particularly as Omicron reinforces the focus on digital transformation.
Finally, <a href="https://www.cmscritic.com/solodev-cms-for-kubernetes-now-available-with-contract-pricing-in-aws-marketplace-for-containers-anywhere/" target="_blank">Solodev launched its CMS for Kubernetes with contract pricing</a> options in the AWS Marketplace. Announced at <a href="https://reinvent.awsevents.com/" target="_blank">AWS re:Invent</a>, this heralds a new era of container offerings, allowing users to deploy in-cloud or on-premises in almost any environment. Solodev was the only CMS in the mix to offer the new capability.
Enough on the leftovers. Here are a few more tidbits to chew on:
 
<h2>MACH Alliance announces eight newly certified companies as Global Membership nears 50</h2>
<img src="https://cmscritic.com/ms-content/uploads/2021/11/mach-alliance-new-members.jpeg" alt="MACH Alliance new members logos" />
The <a href="https://c212.net/c/link/?t=0&amp;l=en&amp;o=3366290-1&amp;h=2364601792&amp;u=http%3A%2F%2Fwww.machalliance.org%2F&amp;a=MACH+Alliance" target="_blank">MACH Alliance</a>, a group of independent tech companies dedicated to advocating for open, best-of-breed technology ecosystems, announced that it has certified eight new members in its ecosystem: 
<ul>
<li><a href="https://www.actindo.com/" target="_blank">Actindo AG</a>, a digital operations platform enabling efficient e-commerce</li>
<li><a href="https://www.appnovation.com/" target="_blank">Appnovation</a>, a global digital consultancy specializing in the design, development, and support of engaging experiences</li>
<li><a href="https://www.builder.io/" target="_blank">Builder.io</a>, a platform to visually create and optimize high-speed app and website experiences</li>
<li><a href="https://www.convictional.com/" target="_blank">Convictional</a>,  a supplier enablement platform for retailers and marketplaces</li>
<li><a href="https://www.fast.co/" target="_blank">Fast</a>, a one-click and headless checkout solution making it easier to buy and sell online.</li>
<li><a href="https://graphcms.com/" target="_blank">GraphCMS</a>, the GraphQL Content Federation System</li>
<li><a href="https://www.objectedge.com/" target="_blank">Object Edge</a>, a consultancy that builds digital experiences for enterprise B2B/B2C/D2C commerce and content</li>
<li><a href="https://www.storyblok.com/" target="_blank">Storyblok</a>, a fast-emerging headless content management system. You can check out <a href="https://www.cmscritic.com/interview-headless-cms-storyblok-expands-partner-program-with-u-s-agency-campbell-ewald/" target="_blank">our interview with Barry D'Arcy</a>, VP of Partners at Storyblok.</li>
</ul>
The Alliance estimates that roughly 100,000 tech professionals around the globe are now involved with MACH. This is based on the headcounts of member companies and in-house tech teams of enterprises deploying MACH initiatives. 
The Alliance's growth comes as IT budgets are expected to rise faster in 2022 than they have in over a decade – and spending in support of flexible, composable business and IT initiatives will be prioritized as organizations struggle to be digitally agile and meet consumer demands.
"We've reached a moment of reckoning where digital leaders are realizing legacy technologies pose greater risk than reward, and the pandemic has made it more clear than ever that composable architecture is the way forward for the enterprise," said Sonja Keerl, MACH Alliance president. "Even big tech has started slowly moving in this direction, which is all the more reason why the Alliance upholds its high certification standards since MACH-washing has become increasingly common. The Alliance exists to help organizations weed through that noise and be their guide throughout their MACH journey."
MACH stands for Microservices-based, API-first, Cloud-native SaaS, and Headless. The move towards MACH has accelerated in the past few years, leading to the start of the <a href="https://machalliance.org/" target="_blank">MACH Alliance</a> in 2020. Founded by commercetools, Contentstack, EPAM Systems, Valtech, and 15 members at launch, the MACH Alliance is a non-profit cooperation focused on introducing a new, open, and best-of-breed enterprise technology ecosystem. 
Maintaining Exclusive Certification Standards
The MACH Alliance maintains the <a href="https://c212.net/c/link/?t=0&amp;l=en&amp;o=3366290-1&amp;h=2299048448&amp;u=https%3A%2F%2Fmachalliance.org%2Finsights%2Fmach-certification-a-seal-of-confidence&amp;a=highest+standards" target="_blank">highest standards</a> in order for companies to become certified. The high bar provides enterprises with essentially an insurance policy that guarantees future-proof technology. Choosing a certified MACH vendor helps ensure the following:
<ul>
<li>Connectability: other applications connect easily through API</li>
<li>Scalability: cloud-native SaaS ensures seamless rolling upgrades that don't require human intervention</li>
<li>Swapability:  companies can easily add and replace software and make changes on the fly without disrupting front end UX/UI</li>
<li>Adaptability: the functionality of the software can be used with multiple front ends</li>
<li>Flexibility and Transparency: prevents vendor lock-in, allowing companies to stay in charge of their own technology and be able to respond to any situation</li>
</ul>
Gaining Investor Attention
MACH Alliance vendor members have accumulated more than $2.5 billion in funding, and the valuation of the category just by its vendors is estimated at over $20 billion.
The Alliance has played a key part in fueling this interest, with the group referred to by Forrester analyst Joe Cicman as being "...the bouncers controlling the velvet rope at the entrance of the Coolest Tech in Town Club." In his July write-up, "<a href="https://c212.net/c/link/?t=0&amp;l=en&amp;o=3366290-1&amp;h=3090673364&amp;u=https%3A%2F%2Fwww.forrester.com%2Fblogs%2Fbuy-an-integrated-platform-not-a-box-of-rocks%2F&amp;a=Buy+An+Integrated+DXP+Platform%2C+Not+Just+A+Box+Of+Rocks" target="_blank">Buy An Integrated DXP Platform, Not Just A Box Of Rocks</a>," Cicman noted how the MACH Alliance enforces the definition of modern technology. He also reinforced the importance of composable set-ups, stating the only practical playbook today is one that is cloud-native.
Learn more at <a href="http://www.machalliance.org/" target="_blank">www.machalliance.org</a>.
<h2>GoDaddy data breach impacts over 1.2 million WordPress accounts</h2>
<img src="https://cmscritic.com/ms-content/uploads/2021/11/binary-g2d4825f8f_1280.jpg" alt="Hacker and binary numbers" />
Alas, there are WordPress woes in the land of GoDaddy...
In a statement released by <a href="https://www.sec.gov/Archives/edgar/data/1609711/000160971121000122/gddyblogpostnov222021.htm" target="_blank">the Securities and Exchange Commission</a>, GoDaddy's Chief Information Security Officer Demetrius Comes said they discovered unauthorized third-party access to their managed WordPress hosting environment.
<div>Comes also stated that upon identifying this incident, they immediately blocked the unauthorized third party from their system. They have determined that beginning on September 6, 2021, the culprit used the vulnerability to gain access to the following customer information:</div>
<ul>
<li>Up to 1.2 million active and inactive Managed WordPress email addresses and customer numbers: The exposure of email addresses presents a risk of increased phishing attacks.</li>
<li>The original WordPress Admin password set at the time of provisioning: If those credentials were still in use, GoDaddy reset those passwords.</li>
<li>sFTP and database usernames and passwords for active customers</li>
<li>SSL private key for a subset of active customers: GoDaddy is in the process of issuing and installing new certificates for those affected.</li>
</ul>
<div>The investigation is ongoing and GoDaddy is contacting all impacted customers directly with specific details. If you're concerned, contact GoDaddy via their <a href="https://www.godaddy.com/help">help center</a>.</div>
 
<h2>WordPress 5.9 Release Date Gets Delayed to January 25, 2022</h2>
<img src="https://cmscritic.com/ms-content/uploads/2021/11/wordpress-59.jpg" alt="WordPress 5.9" />
Keeping up with WordPress version releases is a bit like playing pool with a rope. While Gutenberg gets new enhancements almost every two weeks, bigger releases are much less reliable. 
Case in point: the latest version of WordPress – 5.9 Beta – <a href="https://make.wordpress.org/core/5-9/" target="_blank">was scheduled for release</a> on November 16th. Apparently, that news was a bit premature, and the organization <a href="https://make.wordpress.org/core/2021/11/17/wordpress-5-9-beta-1-delayed/" target="_blank">shifted the release to January 25, 2022</a>, to accommodate 5.9's new features.
Perhaps this is understandable given that WordPress is the most widely used open-source CMS on the planet. Maintaining standards is key, and even the most minor changes can impact users. That said, WordPress has a documented philosophy around development: <a href="https://make.wordpress.org/core/2010/04/20/deadlines-are-not-arbritrary-theyre-a/" target="_blank">deadlines are not arbitrary</a>. Schedules can shift if results demand it, but there's a clear focus on making commitments and sticking to timelines. 
Such is life. We hope to see 5.9 on January 25th.
What is included in WordPress 5.9?
According to WordPress, 5.9 is expected to be a ground-breaking release. It will introduce the next generation of themes with <a href="https://make.wordpress.org/core/2021/10/06/introducing-twenty-twenty-two/" target="_blank">Twenty Twenty-Two</a> joining the party and over 30 theme blocks to build all parts of your site.
Here's a sneak peek video of 5.9:
<div class="embed-responsive embed-responsive-16by9"><iframe src="https://www.youtube.com/embed/XvEG9XWD4JI" allowfullscreen="allowfullscreen"></iframe></div>
 
<h2>commercetools Acquires Frontastic, adds composable frontend capabilities to headless commerce</h2>
<img src="https://cmscritic.com/ms-content/uploads/2021/11/commercetools_frontastic_featured.jpg" alt="Composite image of the commercetools and frontastic logos on a blended background" />
commercetools, a leading headless e-Commerce platform, recently <a href="https://www.cmscritic.com/commercetools-acquires-frontastic-adds-composable-frontend-capabilities-to-headless-commerce/" target="_blank">announced</a> the acquisition of Frontastic, a composable frontend platform.
The purchase comes just a few months after commercetools announced a $140 million <a href="https://commercetools.com/press-releases/commercetools-secures-140m-series-c-funding-round-to-accelerate-global-growth" target="_blank">Series C funding round</a>. The company hopes it will broaden the reach of its game-changing commerce technology for creating differentiated user experiences.
"We've been partnering with the Frontastic team since the very beginning and see a huge market opportunity for their Composable Frontend Platform around the world," said Dirk Hoerig, CEO and Co-Founder of commercetools. "With this powerful combination, we're bringing the MACH (Microservices, API, Cloud, and Headless) movement to the mid-market as well as to digital business teams so that more companies can benefit from modern commerce experiences."
It's worth noting that commercetools was one of the earlier headless commerce platforms on the scene, helping to shape the modern standards for headless commerce. Their decoupled environment now enables a multitude of commerce capabilities across an ever-growing network of channels and endpoints. Like other platforms in the composable field, commercetools also embraces the <a href="https://machalliance.org/" target="_blank">MACH principles</a> – providing a truly open, modular environment that enables businesses to embrace innovation and respond to change quickly.

CMS Monthly Recap: MACH Alliance Announces New Members, GoDaddy Data Breach, commercetools Acquires Frontastic, and More

Monthly Recap featured image with title text against a photo of a slice of pumpkin pie with whipped cream

commercetools, a leading headless e-Commerce platform, recently announced the acquisition of Frontastic, a composable frontend platform. 
The purchase comes just a few months after commercetools announced a $140 million <a href="https://commercetools.com/press-releases/commercetools-secures-140m-series-c-funding-round-to-accelerate-global-growth" target="_blank">Series C funding round</a> – a plump investment, to be sure, and one that the company hopes will broaden the reach of its game-changing commerce technology for creating differentiated user experiences.
It's worth noting that commercetools was one of the earlier headless commerce platforms on the scene, helping to shape the modern standards for headless commerce. Their decoupled environment now enables a multitude of commerce capabilities across an ever-growing network of channels and endpoints. Like other platforms in the composable field, commercetools also embraces the <a href="https://machalliance.org/" target="_blank">MACH principles</a> – providing a truly open, modular environment that enables businesses to quickly embrace innovation and respond to change.  
"We've been partnering with the Frontastic team since the very beginning and see a huge market opportunity for their Composable Frontend Platform around the world," said Dirk Hoerig, CEO, and Co-Founder of commercetools. "With this powerful combination, we're bringing the MACH (Microservices, API, Cloud, and Headless) movement to the mid-market as well as to digital business teams so that more companies can benefit from modern commerce experiences."
commercetools has enjoyed a strong presence in Europe and North America, but their global aspirations are clear. Their expansion will undoubtedly be bolstered by their "Leader" position on <a href="https://www.gartner.com/en/documents/4005295/magic-quadrant-for-digital-commerce" target="_blank">Gartner's 2021 Magic Quadrant for Digital Commerce</a> – making this their second consecutive year in this coveted segment. 
<img style="max-width:487px" src="https://cmscritic.com/ms-content/uploads/2021/11/gartner-magic-quadrant-for-digital-commerce-2021-quadrant-graphic.png" alt="Gartner Magic Quadrant for digital commerce 2021 Quadrant" />
In a previous article, we featured commercetools as one of <a href="https://www.cmscritic.com/top-headless-commerce-platforms/" target="_blank">our Top Headless Commerce Platforms</a>, so be sure to check that out.
<h3>What is Frontastic?</h3>
<img src="https://cmscritic.com/ms-content/uploads/2021/11/frontastic-header.png" alt="frontastic workflow" />
Based in Germany, Frontastic is a composable frontend platform for API-First e-Commerce and headless CMSes. It enables brands to build websites quickly and easily with headless capabilities by removing the complexity for developers – and giving business teams autonomy and flexibility. 
Frontastic combines four tools:
<ol>
<li>An API hub that includes standard integrations for commerce, content, search, and connectivity to any API.</li>
<li>Developer tooling that includes a CLI to manage components with a built-in workflow to go from development to testing to production.</li>
<li>Frontastic Studio, an easy-to-use interface that enables teams to manage pages, components, navigation, and layouts.</li>
<li>Frontend delivery via a Progressive Web App (PWA) – which provides great performance and an app-like user experience – and server-side rendering that ensures fast delivery and SEO-friendly pages.</li>
</ol>
While their combined capabilities have yet to be fully explored, the existing partnership between commercetools and Frontastic will likely enable a more efficient time to integration.
"We're excited to become part of the impressive commercetools growth story," said Thomas Gottheil, CEO, and Co-Founder at Frontastic. "We created Frontastic to help enterprises build the best shopping experiences – regardless of which commerce platform they use. By joining forces with commercetools, we can support even more brands on a global scale."
<h2>The impact of headless commerce and MACH architecture</h2>
As companies accelerated their digital transformation strategies throughout the Covid-19 pandemic, the retail industry – hit hard by the shutdown of brick-and-mortar storefronts – drove the leap to digital commerce. To be sure, many organizations already had an integrated strategy for selling in both physical and online stores. However, in the throes of the pandemic, those online stores became their only channel, and they invested heavily in e-Commerce solutions that could amplify their capabilities and be quickly deployed.
You've probably heard the buzz around MACH and the evolution of composable architectures. If not, let's start with the basics: MACH is an acronym for Microservices-based, API-first, Cloud-native, and Headless. While the MACH architecture is a relatively new concept, it's quickly gaining popularity due to its modular nature – allowing businesses to compose the best tools to meet their exact business requirements and scale their experiences rapidly. 
The <a href="https://www.cmscritic.com/top-headless-commerce-platforms/" target="_blank">headless</a> approach has moved from niche to normal. While the "<a href="https://www.akana.com/blog/composable-architecture" target="_blank">composable architecture</a>" concept is much newer, it's also becoming more popular as digital transformation enters its next wave. And it makes sense: leading up to Covid, digital stacks were already becoming decoupled and less monolithic, all driven by the rise of the <a href="https://www.openapis.org/" target="_blank">open API</a>. Much of this investment in a composable enterprise is driven by the rise in composable commerce and its impact on the application landscape. 
Gartner predicts that by 2023, organizations that embrace composability will <a href="https://www.gartner.com/en/documents/3986490/composable-commerce-must-be-adopted-for-the-future-of-ap" target="_blank">outpace the competition by 80%</a> in implementing new product features.
commercetools, which made the exclusive 2021 list of privately held "unicorn companies" worth over $1 billion, has experienced accelerated growth over the past year, with recent customer wins that include Alcon, Debenhams, Direct Wines, Express, LEGO, L.L. Bean, Screwfix, Volkswagen, and Zenni Optical. With the addition of the Frontastic composable frontend technology to the company's product portfolio, commercetools is building a broader set of commerce technology services to support global enterprises – and ultimately reinvent e-Commerce.
<h2>About Frontastic</h2>
Founded in 2017, Frontastic is a composable frontend platform that unites business and development teams to build amazing commerce sites on headless – fast. It connects to any API to unify tech landscapes and provides the necessary tools so commerce teams can focus on innovating new features. Within a short time, the company has successfully established itself as the new standard for commerce frontends, with its customers seeing up to 50% higher conversion rates and up to 50% faster time to market.
Find out more about Frontastic on <a href="http://www.frontastic.cloud/" target="_blank">www.frontastic.cloud</a>, <a href="https://twitter.com/frontasticGmbH" target="_blank">Twitter</a>, and <a href="http://www.linkedin.com/company/frontastic-gmbh/" target="_blank">LinkedIn</a>.

commercetools Acquires Frontastic, Adds Composable Frontend Capabilities to Headless Commerce

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