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<hr /> <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/products/contentsquare">Contentsquare</a> has never fit into a round hole. The leading digital experience analytics vendor has been innovating along a very clear horizon, building a robust ecosystem around meaningful insights across the customer journey. This includes the <a target="_blank" rel="noopener noreferrer" href="https://www.crunchbase.com/acquisition/content-square-acquires-hotjar--df2a8f88">acquisition of HotJar</a> in 2021, an analytics tool that gives website owners greater clarity around user behavior via heatmaps and session recordings. I’ve long been a fan of this product, and I thought this was a shrewd move at the time.<a target="_blank" rel="noopener noreferrer" href="https://www.cooley.com/news/coverage/2023/2023-09-28-contentsquare-agrees-to-acquire-heap">Heap followed two years later</a>, representing Contentsquare’s largest acquisition to date. This tool really injected the customer journey layer to the overall analytics composition, giving Contentsquare a complete vision – and stronger market position against competitors like <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/replay-it-again-sam-amplitudes-session-replay-everywhere-rocks-with-analytics-visualizations">Amplitude</a>, which we’ve followed extensively over the years. Now, Contentsquare has signed a definitive agreement to acquire <a target="_blank" rel="noopener noreferrer" href="https://loris.ai/">Loris AI</a>, a leading conversation intelligence platform. This acquisition brings together two innovative companies with one shared goal: to give business leaders a deeper, more accurate view of the full customer journey, from click to conversation. “Customer experience is shifting fast, and conversations are becoming an essential part of how people interact with businesses,” said <a target="_blank" rel="noopener noreferrer" href="https://www.linkedin.com/in/jonathancherki/">Jonathan Cherki</a>, CEO &amp; Founder of Contentsquare. “With Loris, we’re giving our customers the capabilities they need to lead this transformation – to understand and optimize conversations, and connect them to the broader digital journey. It’s not just about improving support: it’s about giving brands the competitive edge in a world where conversations are the next frontier of customer experience.”<h3 id="ai-powered-insight-at-the-conversational-layer">AI-powered insight at the conversational layer</h3>The Loris acquisition comes at a time when AI-powered interactions are becoming essential to the customer journey. According to <a target="_blank" rel="noopener noreferrer" href="https://www.gartner.com/en/newsroom/press-releases/2025-02-10-traditional-customer-service-channels-are-losing-ground-to-mobile-and-ai-innovations#:~:text=As%20GenAI%20becomes%20further%20embedded,built%20into%20their%20mobile%20devices.">Gartner</a>, by 2028, 70% of customer interactions will begin and end within conversational, third-party assistants. It’s abundantly clear that conversations are fast becoming the new interface of brand engagement. That said, most companies still lack visibility into these critical exchanges. Loris fills that gap by analyzing 100% of interactions to help improve both AI and human agent performance, reduce friction, and deliver more seamless, personalized experiences at scale. “That’s the most exciting aspect about combining Loris and Contentsquare, the ability to connect digital interactions, AI responses, and customer conversations seamlessly with real business outcomes like satisfaction, retention, and lifetime value," said Etie Hertz, CEO of Loris AI. This predictive intelligence can transform how businesses understand and optimize their customer experience.” <figure class="image image_resized" style="width:27.42%"><img src="https://images.ctfassets.net/gwbpo1m641r7/581Hcwj5BmBYmgohc5xGk2/0c182bde334595fc1539fc3edb794886/1706497479673.jpeg?w=1920&amp;q=100&amp;fit=fill&amp;fm=avif" alt="Etie Hertz - CEO - Loris.ai" srcset="//images.ctfassets.net/gwbpo1m641r7/581Hcwj5BmBYmgohc5xGk2/0c182bde334595fc1539fc3edb794886/1706497479673.jpeg?w=828&amp;q=100&amp;fit=fill&amp;fm=avif 1x, //images.ctfassets.net/gwbpo1m641r7/581Hcwj5BmBYmgohc5xGk2/0c182bde334595fc1539fc3edb794886/1706497479673.jpeg?w=1920&amp;q=100&amp;fit=fill&amp;fm=avif 2x" width="800" /></figure>Etie Hertz, CEO, Loris.ai Loris combines proprietary AI models and large language models to surface sentiment, intent, and quality signals that generic tools miss. It was designed specifically for analyzing customer engagement across conversation-based interactions, giving CX, product, tech, and support teams a deeper view into every conversation. Armed with this visibility and automation, Loris enables users to more easily spot performance patterns, catch emerging issues early, predict trends, and make smarter decisions across the customer journey. <h3 id="why-it-matters">Why it matters</h3>AI is driving almost every technology decision across the stack. While Contentsquare has been steadily investing in AI innovation to drive insights for over 1.3 million websites and 3,700 customers, the addition of Loris brings an added dimension of functionality that reflects the consumer’s behavioral shift to conversational engagements.Customer feedback and support interactions are gold. By capturing insights from these rich sources – fueled by the power and scale of AI – Loris adds a critical new intelligence layer to Contentsquare’s digital analytics suite, bridging traditional web journeys and human and AI-powered conversations.Contentsquare already enjoys a top spot in the analytics landscape, serving large-scale global customers like Toyota, Visa, and Bose. Its experience analytics, voice of the customer, and product analytics panels are all dynamite and rich with features. From a usability perspective, it sports an intuitive UX and easy-to-harness capabilities that can juice any team at almost any stage in their lifecycle. It's hard to predict how Loris' features might be integrated or if it will maintain its own sub-brand identity (like HotJar and Heap). We'll also be looking for guidance on pricing. It’s worth noting that Contentsquare offers a free starter plan, all the way up to an enterprise package for large-scale organizations, and its other products provide independent pricing. <hr /><h4 style="text-align:center" id="looking-for-guidance-on-contentsquare?-talk-to-an-expert.">Looking for guidance on Contentsquare? <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/contact">Talk to an expert.</a></h4><hr /> <h3 id="upcoming-events">Upcoming Events</h3> <img style="width:31.83%" src="https://cmscritic.com/ms-content/uploads/2025/01/cms-connect-2025-logo.png" alt="" /><h4 id="cms-connect-25"><a target="_blank" rel="noopener noreferrer" href="https://www.boye-co.com/conferences/cmsconnect25">CMS Connect 25</a></h4>August 5-6, 2025 – Montreal, CanadaSee Agility CMS at the second annual summer edition of our signature global conference dedicated to the content management community! CMS Connect will be held again in beautiful Montreal, Canada, and feature a unique blend of masterclasses, insightful talks, interactive discussions, impactful learning sessions, and authentic networking opportunities. Join vendors, agencies, and customers from across our industry as we engage and collaborate around the future of content management – and hear from the top thought leaders at the only vendor-neutral, in-person conference exclusively focused on CMS. Space is limited for this event, <a target="_blank" rel="noopener noreferrer" href="https://www.boye-co.com/conferences/cmsconnect25">so book your seats today.</a>

Contentsquare ‘Squares Up’ to Acquire Loris AI, Expanding AI Agent Analytics and Conversational Intelligence 

matt-garrepy

Replay it again, Sam: Amplitude’s ‘Session Replay Everywhere’ rocks with analytics visualizations

<hr /> Data is, without question, the most valuable currency to any business. That said, digital analytics have taken on a pronounced role in making data actionable and impactful to an enterprise – particularly when it comes to its products and experiences.<a target="_blank" href="https://cmscritic.com/products/amplitude">Amplitude</a> has long established itself as a leading platform in the digital analytics space, due in no small part to its scope and range. It enables organizations to build better products by tracking and translating user behavior, allowing stakeholders to gain deeper insights into critical facets like engagement, retention, and revenue. One thing that sets Amplitude apart is its elegant, event-based analytics capabilities, which transmit in-product interactions and behaviors in real time. This is especially valuable for organizations mapping the user journey across digital experiences powered by CMS or marketing automation tools. To that end, Amplitude recently launched a set of new and expanded integrations that will make it easier for businesses to understand customer activity and leverage analytics to maximize the potential and performance of their experiences. Among the new tools is a <a target="_blank" href="https://cmscritic.com/products/contentful">Contentful</a> plug-in for marketers that provides no-code testing features, as well as an enhanced <a target="_blank" href="https://cmscritic.com/products/hubspot">HubSpot</a> integration designed to improve email campaign results and analysis. There’s also a new <a target="_blank" href="https://cmscritic.com/products/wordpress">WordPress</a> plug-in that ingests website data into Amplitude with just one click – powering faster, data-driven website decisions. The company also announced the availability of a new <a target="_blank" href="https://amplitude.com/docs/partners/integration-portal">Integration Portal</a>, designed to speed up and simplify integration development. Now, technology partners will have access to a range of tools and resources – including documentation, code samples, and best practices – to enable their teams throughout the integration process.“We want to provide our customers with the most flexible platform on the market. This means meeting them where they are so they can get the most out of their existing investments,” said <a target="_blank" href="https://www.linkedin.com/in/francoisajenstat/">Francois Ajenstat</a>, Chief Product Officer at Amplitude. “Our expanded partner ecosystem gives customers even more choice to integrate and extend Amplitude to meet their unique needs. Our new integration portal provides the resources teams need to easily and seamlessly build on top of our platform.”<h3 id="enhancing-data-based-decisions-with-contentful">Enhancing data-based decisions with Contentful</h3>With personalization becoming a key objective for marketing teams, having nimble tools that allow for rapid, iterative testing and analysis is paramount. The new <a target="_blank" href="https://amplitude.com/blog/experiment-contentful-integration">Contentful integration</a> is a great example of how a headless CMS and content platform can leverage Amplitude’s analytics to enhance the personalization of digital content – and ultimately improve customer experiences. One major benefit of a composable platform like Contentful is the capacity to build world-class omnichannel strategies. Juicing this with customer data gives marketing and growth teams access to all their content so they can easily build variants for their A/B tests. This also makes it simple to organize and reuse content, which means they have a nearly inexhaustible supply of options for each test variant. <figure class="image image-style-align-center image_resized" style="width:83.25%"><img src="https://cmscritic.com/ms-content/uploads/2024/06/amplitude-contentful-1.png" alt="" /></figure>Creating a new experiment in Amplitude for a homepage hero banner in Contentful Using Amplitude, a company’s web, growth, and marketing teams can run no-code tests using <a target="_blank" href="https://streaklinks.com/B__ewgkSEs1pVgGBMAmfaPnh/https%3A%2F%2Famplitude.com%2Famplitude-experiment">Amplitude Experiment</a> and Contentful. With Amplitude Experiment, teams get the guidance they need to set up tests accurately. Meanwhile, Contentful can build out new messaging and page layouts with just a few simple clicks.  <figure class="image image-style-align-center image_resized" style="width:81.96%"><img src="https://cmscritic.com/ms-content/uploads/2024/06/amplitude-contentful-2.png" alt="" /></figure>Analytics results from a new Contentful hero banner test in Amplitude Amplitude's rich analytics provide a much deeper review of an experiment's performance. Unlocking no-code experimentation also empowers teams can drive growth and ROI faster by executing more tests – and directly impacting their acquisition, monetization, and retention results."A growing number of our customers want to build personalized experiences. But to pull this off, they need to be able to quickly A/B test different headlines, CTAs, page layouts, and more,” said <a target="_blank" href="https://www.linkedin.com/in/krrau/">Karthik Rau</a>, CEO at Contentful. “Our integration with Amplitude makes this process so much easier. Without any help from engineering, our customers can set up an experiment in Amplitude using content they already have in Contentful. Once the test is complete, they can roll out the right experience to the right group of users. It not only helps teams move faster, it empowers them to make more informed, data-based decisions." <h3 id="an-expanding-ecosystem-of-integrations">An expanding ecosystem of integrations</h3>Amplitude has been doubling down on its integration strategy and enriching its breadth of offerings. With more than 130 integrations currently available, including the recently announced <a target="_blank" href="https://streaklinks.com/B__ewhR3t-oOryrAPwbtjQ1x/https%3A%2F%2Famplitude.com%2Fpress%2Fsnowflake-native-amplitude-GA">warehouse-native offering with Snowflake</a>, Amplitude provides customers with a wide range of choices for getting data into – and insights out of – its platform. Along with the Contentful features, Amplitude also launched an enhanced, two-way integration for HubSpot. The plug-in allows companies to bring user cohort data from Amplitude into HubSpot to easily tailor email campaigns or bring HubSpot data into Amplitude for deeper analysis of campaign performance.  From an open source perspective, Amplitude now offers a <a target="_blank" href="https://streaklinks.com/B__ewgsiYg3R8Qy_owjA9zC9/http%3A%2F%2Famplitude.com%2Fblog%2Fwordpress-plugin">new free plug-in</a> for WordPress – the world’s most popular <a target="_blank" href="https://cmscritic.com/what-is-a-content-management-system-cms">content management system</a> that powers over 400 million websites. With the new integration, customers can bring website data from any WordPress page into Amplitude in just one click, allowing marketing teams to quickly gain insights into user behavior to boost engagement and increase conversion rates.Additionally, Amplitude now offers integrations for:<ul><li><a target="_blank" href="https://movableink.com/">Movable Ink</a>: Using artificial intelligence, Movable Ink develops creative content for every customer touchpoint. With the new integration, users can send data from Amplitude to Moveable Ink and automatically generate custom marketing content tailored to each user's preferences.</li><li><a target="_blank" href="https://www.humanic.ai/">Humanic.ai</a>: A marketing automation platform that utilizes AI to unlock growth for product-led companies, Humanic.ai leverages data from Amplitude to give teams the ability to deliver hyper-personalized content that drives higher activation and adoption.</li><li><a target="_blank" href="https://www.unitq.com/">unitQ</a>: Using the AI solutions in unitQ, companies can better understand and take action on user feedback, enabling teams to uncover behavioral insights alongside customer feedback channels to improve onboarding, A/B testing, feature road mapping, and more.</li></ul><h3 id="why-it-matters">Why it matters</h3>Data's true potential is realized when it's made actionable. Deeper insights are essential to every modern data strategy, and leveraging a secure, trusted resource for meaningful and relevant analytics is a mandate for any modern enterprise.Amplitude continues to prove itself a leader and an innovator in the analytics space. Expanding its scope of available integrations and its capabilities for building custom integrations via its new portal makes it more extensible than ever. Given the other analytics tools on the market, few deliver this kind of control, flexibility, and customization.From a CMS perspective, Amplitude’s new plug-ins for Contentful and WordPress provide an indispensable asset for delivering more personalized content at scale. It further supports the enterprise charter to optimize processes, improve conversions, and enhance the value of one-to-one experiences.Also, by providing both Contentful and WordPress options (and presumably more in the future), Amplitude is delivering greater choice for organizations leveraging best-of-breed enterprise or open source CMS platforms.The more you know, the more you grow. It might sound cliché, but that's the promise of good analytics. <hr /><h3 id="upcoming-conferences">Upcoming conferences</h3> <img style="width:29.67%" src="https://cmscritic.com/ms-content/uploads/2024/01/cms-connect-2024-logo.png" alt="CMS Connect 24 logo" /><h4 id="cms-connect-24"><a target="_blank" href="https://www.boye-co.com/conferences/cmsconnect24">CMS Connect 24</a></h4>August 6-7, 2024 – Montreal, CanadaWe are delighted to present our first annual summer edition of our prestigious international conference dedicated to the global content management community. Join us this August in Montreal, Canada, for a vendor-neutral conference focused on CMS. Tired of impersonal and overwhelming gatherings? Picture this event as a unique blend of masterclasses, insightful talks, interactive discussions, impactful learning sessions, and authentic networking opportunities. <img style="width:29.58%" src="https://cmscritic.com/ms-content/uploads/2024/01/cms-kickoff-2025-logo.png" /><h4 id="cms-kickoff-25"><a target="_blank" href="https://www.boye-co.com/conferences/cmskickoff25/tickets">CMS Kickoff 25</a></h4>January 14-15, 2025 – Tampa Bay Area, FloridaJoin us next January in the Tampa Bay area of Florida for the third annual CMS Kickoff – the industry's premier global event. Similar to a traditional kickoff, we reflect on recent trends and share stories from the frontlines. Additionally, we will delve into the current happenings and shed light on the future. Prepare for an unparalleled in-person CMS conference experience that will equip you to move things forward. This is an exclusive event – space is limited, so secure your tickets today.

Amplitude Launches New Analytics Integrations for Contentful, HubSpot, WordPress and More

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Contentsquare ‘Squares Up’ to Acquire Loris AI, Expanding AI Agent Analytics and Conversational Intelligence

Replay it again, Sam: Amplitude’s ‘Session Replay Everywhere’ rocks with analytics visualizations

Amplitude Launches New Analytics Integrations for Contentful, HubSpot, WordPress and More