Amplitude Launches New Analytics Integrations for Contentful, HubSpot, WordPress and More

Data is, without question, the most valuable currency to any business. That said, digital analytics have taken on a pronounced role in making data actionable and impactful to an enterprise – particularly when it comes to its products and experiences.

Amplitude has long established itself as a leading platform in the digital analytics space, due in no small part to its scope and range. It enables organizations to build better products by tracking and translating user behavior, allowing stakeholders to gain deeper insights into critical facets like engagement, retention, and revenue. 

One thing that sets Amplitude apart is its elegant, event-based analytics capabilities, which transmit in-product interactions and behaviors in real time. This is especially valuable for organizations mapping the user journey across digital experiences powered by CMS or marketing automation tools. 

To that end, Amplitude recently launched a set of new and expanded integrations that will make it easier for businesses to understand customer activity and leverage analytics to maximize the potential and performance of their experiences. 

Among the new tools is a Contentful plug-in for marketers that provides no-code testing features, as well as an enhanced HubSpot integration designed to improve email campaign results and analysis. There’s also a new WordPress plug-in that ingests website data into Amplitude with just one click – powering faster, data-driven website decisions. 

The company also announced the availability of a new Integration Portal, designed to speed up and simplify integration development. Now, technology partners will have access to a range of tools and resources – including documentation, code samples, and best practices – to enable their teams throughout the integration process.

“We want to provide our customers with the most flexible platform on the market. This means meeting them where they are so they can get the most out of their existing investments,” said Francois Ajenstat, Chief Product Officer at Amplitude. “Our expanded partner ecosystem gives customers even more choice to integrate and extend Amplitude to meet their unique needs. Our new integration portal provides the resources teams need to easily and seamlessly build on top of our platform.”

Enhancing data-based decisions with Contentful

With personalization becoming a key objective for marketing teams, having nimble tools that allow for rapid, iterative testing and analysis is paramount. The new Contentful integration is a great example of how a headless CMS and content platform can leverage Amplitude’s analytics to enhance the personalization of digital content – and ultimately improve customer experiences. 

One major benefit of a composable platform like Contentful is the capacity to build world-class omnichannel strategies. Juicing this with customer data gives marketing and growth teams access to all their content so they can easily build variants for their A/B tests. This also makes it simple to organize and reuse content, which means they have a nearly inexhaustible supply of options for each test variant.

Creating a new experiment in Amplitude for a homepage hero banner in Contentful

Using Amplitude, a company’s web, growth, and marketing teams can run no-code tests using Amplitude Experiment and Contentful. With Amplitude Experiment, teams get the guidance they need to set up tests accurately. Meanwhile, Contentful can build out new messaging and page layouts with just a few simple clicks. 

Analytics results from a new Contentful hero banner test in Amplitude

Amplitude's rich analytics provide a much deeper review of an experiment's performance. Unlocking no-code experimentation also empowers teams can drive growth and ROI faster by executing more tests – and directly impacting their acquisition, monetization, and retention results.

"A growing number of our customers want to build personalized experiences. But to pull this off, they need to be able to quickly A/B test different headlines, CTAs, page layouts, and more,” said Karthik Rau, CEO at Contentful. “Our integration with Amplitude makes this process so much easier. Without any help from engineering, our customers can set up an experiment in Amplitude using content they already have in Contentful. Once the test is complete, they can roll out the right experience to the right group of users. It not only helps teams move faster, it empowers them to make more informed, data-based decisions." 

An expanding ecosystem of integrations

Amplitude has been doubling down on its integration strategy and enriching its breadth of offerings. With more than 130 integrations currently available, including the recently announced warehouse-native offering with Snowflake, Amplitude provides customers with a wide range of choices for getting data into – and insights out of – its platform. 

Along with the Contentful features, Amplitude also launched an enhanced, two-way integration for HubSpot. The plug-in allows companies to bring user cohort data from Amplitude into HubSpot to easily tailor email campaigns or bring HubSpot data into Amplitude for deeper analysis of campaign performance.  

From an open source perspective, Amplitude now offers a new free plug-in for WordPress – the world’s most popular content management system that powers over 400 million websites. With the new integration, customers can bring website data from any WordPress page into Amplitude in just one click, allowing marketing teams to quickly gain insights into user behavior to boost engagement and increase conversion rates.

Additionally, Amplitude now offers integrations for:

• Movable Ink: Using artificial intelligence, Movable Ink develops creative content for every customer touchpoint. With the new integration, users can send data from Amplitude to Moveable Ink and automatically generate custom marketing content tailored to each user's preferences.
• Humanic.ai: A marketing automation platform that utilizes AI to unlock growth for product-led companies, Humanic.ai leverages data from Amplitude to give teams the ability to deliver hyper-personalized content that drives higher activation and adoption.
• unitQ: Using the AI solutions in unitQ, companies can better understand and take action on user feedback, enabling teams to uncover behavioral insights alongside customer feedback channels to improve onboarding, A/B testing, feature road mapping, and more.

Why it matters

Data's true potential is realized when it's made actionable. Deeper insights are essential to every modern data strategy, and leveraging a secure, trusted resource for meaningful and relevant analytics is a mandate for any modern enterprise.

Amplitude continues to prove itself a leader and an innovator in the analytics space. Expanding its scope of available integrations and its capabilities for building custom integrations via its new portal makes it more extensible than ever. Given the other analytics tools on the market, few deliver this kind of control, flexibility, and customization.

From a CMS perspective, Amplitude’s new plug-ins for Contentful and WordPress provide an indispensable asset for delivering more personalized content at scale. It further supports the enterprise charter to optimize processes, improve conversions, and enhance the value of one-to-one experiences.

Also, by providing both Contentful and WordPress options (and presumably more in the future), Amplitude is delivering greater choice for organizations leveraging best-of-breed enterprise or open source CMS platforms.

The more you know, the more you grow. It might sound cliché, but that's the promise of good analytics.

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