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Analytics

Who’s Behind the Curtain? GA4’s Takeover of Universal Analytics

"Toto, I've a feeling we're not in Kansas anymore..." Those words uttered in the 1939 film The Wizard of Oz have come to mean a lot of things, but chief among them is “we’ve entered unfamiliar territory.” And while we’re not in a strange new land somewhere over the rainbow, there are certainly huge changes coming to the largest data analytics pla...

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Google Announces Sunset of Google Optimize and Optimize 360

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CMS Monthly Recap: Google Sunsets Universal Analytics, WordPress Releases a New Performance Plugin, and More

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Google Analytics 4 Unifies App and Web Analytics, Adds AI and Marketing Enhancements

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