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MACH Book Article

Right on the heels of <a href="https://www.cmscritic.com/mach-alliance-adds-four-new-members-vultr-dept-mapp-and-fulfillmenttools/">adding four new members</a> to its ranks, the MACH Alliance has <a href="https://machalliance.org/insights/staying-focused-why-we-re-expanding-the-mach-alliance-advisory-board" target="_blank">announced</a> the expansion of its 2023 executive advisory board.
The newly appointed panel will now include 46 experts consisting of select member CEOs and other "luminaries" who will help shape the future of the organization and promote the principles of MACH (microservices-based, API-first, cloud-native SaaS and headless).
This is a significant increase from last year's board and reflects the Alliance's commitment to supporting the composable movement through diversity, collaboration, and innovation.
This year's crop represents a multitude of industries and organizations from across the globe. Each year, the chairperson of the MACH Alliance has the opportunity to curate the advisory board with oversight from the nine-person management board.
“The executive advisory board provides invaluable guidance to the entire MACH Alliance,” said <a href="https://www.linkedin.com/in/kellygoetsch/" target="_blank">Kelly Goetsch</a>, Chairman, MACH Alliance. “From questions about membership criteria to borderline applications to join the MACH Alliance, to governance, to budgeting - the executive advisory board provides comprehensive outside guidance to the board that is invaluable.”
<h2>MACH Book Pro</h2>
Earlier this month, the MACH Alliance also launched its eponymous <a href="https://the.machalliance.org/book/" target="_blank">MACH Book</a> – a comprehensive digital resource that provides detailed information about each MACH-certified company, including partnerships within the MACH Alliance.
The goal of the MACH Book is to assist customers that are researching, evaluating, and comparing MACH technologies that fit their specific needs and goals. 
“It is the passionate belief in MACH, and the commitment to composability, which defines members of the Alliance,” said <a href="https://www.linkedin.com/in/sonjakeerl/" target="_blank">Sonja Keerl</a>, MACH Alliance co-founder and advisory board member. “This book is an introduction to our community, a celebration of our achievements, and a calling card that will show businesses that for technology to transform business outcomes, it must evolve from monolithic architecture to an innovative approach built for the digital age."
<h2>MACHing a Splash</h2>
With the announcement of its expanded advisory board and newly minted MACH Book, the Alliance appears poised for continued growth in 2023 – especially as more best-of-breed vendors join the composable movement. 
Since its founding in 2020, the MACH Alliance has added nearly 80 members and is continuing to accept new applications in four categories: startup vendors, vendors, system integrators, and enablers. The Alliance also features a select group of <a href="https://machalliance.org/members" target="_blank">MACH Ambassadors,</a> a cabal of leading experts and industry voices that are helping to advance the composable cause.
Even with its rapid and unprecedented expansion, the requirements to join the MACH Alliance remain stringent. And while <a href="https://www.cmscritic.com/cms-kickoff-2023-draws-global-attendees-focuses-on-the-future-of-content-and-composable/">the debate between monoliths and MACH</a> continues to heat up, there's no debate that this trend is far from cooling down. 
<h2>About the MACH Alliance</h2>
The MACH Alliance is a [501(c)(6)] non-profit organization, governed by an independent board and does not endorse specific vendors, members or otherwise. The Alliance was formed in June 2020 to help enterprise organizations navigate the complex modern technology landscape. It aims to guide and show the business advantage of open tech ecosystems that are Microservices based, API-first, Cloud-native SaaS and Headless. All MACH Alliance members meet certification principles that are published on the website.
The MACH Alliance welcomes technology companies and individual industry experts who share the same vision for the future. Learn more at machalliance.org, read here about MACH certification and follow us on <a href="https://twitter.com/MACHAlliance">Twitter</a> and <a href="https://www.linkedin.com/company/machalliance/">LinkedIn</a>.

MACH Alliance Expands Advisory Board, Launches New MACH Book Resource

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MACH Alliance Expands Advisory Board, Launches New MACH Book Resource