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Sustainability Article

<hr /> 14 years. It’s a long time by any measure, but vastly more for humans living in a war-torn country under an oppressive dictator. Such were the struggles of the Syrian people under the brutal Assad regime, a tyranny that dates back over half a century. It was all horrific, but the last decade and a half were among the worst years as the country became an unforgiving battlefield.For <a target="_blank" rel="noopener noreferrer" href="https://www.linkedin.com/in/nabeez/">Nabil Orfali</a>, those struggles hold a deeply personal meaning, like a wound in his heart. Syria is his homeland, the place where his journey as a technologist – and a digital dreamer – began.After graduating from Damascus University with a degree in computer science, Nabil spent the first three years of his career working in Syria. The dotcom boom was blossoming, and it was a time of great change as the internet connected the world. It was an exciting moment, and Nabil was at the center of it.“I helped bring web development to the whole country at that time,” he said, reflecting how Syrian businesses and agencies were investing in a new horizon of possibilities. In addition to other novel projects, Nabil built the first online payment system for the country’s first ISP, pioneering digital transactions and nurturing an entirely new industry flush with transformational opportunities. In 2001, Nabil left Syria, watching the chaos spread as then-president Bashar al-Assad grew more bellicose – monopolizing resources, violating human rights, and committing atrocities against his own people. This, among other illegal actions, led to crushing international sanctions that quelled any prospects of growth.In the years that followed, the people of Syria rose up in revolution, fighting a civil war to oust the divisive leader. As Nabil shared, the ensuing battle was replete with tragedy. Thousands died or were imprisoned. Families were broken and displaced. Millions sought safety across borders. It was nothing short of a humanitarian crisis. “Over the last 14 years, the Syrian people have been asking for freedom,” Nabil said. And while he was removed from the warfare and living in Canada, he did what he could to muster assistance from abroad. “My Syrian friends here and in the US were actively trying to help refugees with aid and supporting projects to help during that hard period.”One of the early projects that Nabil spearheaded was the creation of a workshop in Turkey, explicitly designed for Syrian women. The neighboring country had become a host for refugees, and this charitable vestibule provided a lifeline of self-sufficiency that taught practical crafts like crocheting, woodworking, and other trades. Equipped with these skills, Syrian women were able to build toys and produce children’s clothing to enrich their communities during the bitter winters. Local non-governmental organizations (NGOs) also purchased the wares, providing opportunities for families to earn a living. The workshop ended up employing around 190 families and became a shining beacon of hope. <hr /><h4 style="text-align:center" id="-"> </h4><h4 style="text-align:center" id="“i’ve-been-in-technology-for-my-whole-career,-and-my-friends-as-well.-so-we-got-together,-around-ten-or-eleven-of-us,-from-across-the-globe.-places-like-the-uk,-germany,-the-us,-and-canada.-we-wanted-to-help-in-a-bigger-way.”">“I’ve been in technology for my whole career, and my friends as well. So we got together, around ten or eleven of us, from across the globe. Places like the UK, Germany, the US, and Canada. We wanted to help in a bigger way.”</h4> <hr /> In 2024, Syrian rebels launched a lightning offensive across the country, recapturing occupied cities like Aleppo – where some of the most violent fighting had happened. In the wake of liberation, the door opened to hope and jubilation. Some of the sanctions were lifted, and a fledgling new government went to work rebuilding the country.Many communities were in ruins after 14 years of conflict. As you can imagine, rebuilding will be a decades-long venture, with a core focus on repairing essential infrastructure like access to stable power and clean water. But the technology and communications infrastructure also require serious mending – and that’s where Nabil and his colleagues have been chiefly focused. “I’ve been in technology for my whole career, and my friends as well,” he said. “So we got together, around ten or eleven of us, from across the globe. Places like the UK, Germany, the US, and Canada. We wanted to help in a bigger way.”That led to the creation of <a target="_blank" rel="noopener noreferrer" href="https://14.digital/about-us/">14.Digital, </a>an NGO dedicated to revitalizing Syria's digital infrastructure through innovative and agile solutions. The members are uniquely skilled and qualified technology practitioners who are committed to rebuilding a nation that has endured decades of turmoil. The organization’s name is both an optimistic prompt and a stark tribute to Syria’s 14 years of revolution. It’s also a reminder of its deep sacrifices in the long journey to freedom – and, perhaps, the struggle that lies ahead.<h3 id="pairing-advanced-technology-with-global-values">Pairing advanced technology with global values</h3>I didn’t know the full extent of Nabil’s origin story. We see each other regularly at <a target="_blank" rel="noopener noreferrer" href="https://www.boye-co.com/conferences/cmskickoff26">Boye &amp; Company CMS Experts events,</a> where he’s a constant beam of knowledge for our community. He has a deeply proven pedigree as a content management and DXP practitioner, with multiple Sitecore MVPs under his belt. What I did know about him was his successful track record as a builder and his penchant for restless creation. His company, Toronto-based <a target="_blank" rel="noopener noreferrer" href="https://www.techguilds.com/">TechGuilds,</a> has been his sandbox for innovation, evolving to deliver quality solutions that encompass CRM, commerce, and other facets of digital experience. He's also the father of <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/products/kajoo">Kajoo</a>, an AI-powered DX builder that accelerates front-end development for composable platforms, including <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/products/sitecore">Sitecore’s XM Cloud,</a> <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/products/optimizely">Optimizely,</a> and <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/products/kontentai">Kontent.ai.</a> Like its name, Kajoo conjures a sense of wonder and whimsy, and watching it ingest a <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/products/figma">Figma</a> prototype and convert it to clean, efficient code is nothing short of inspiring.Given Nabil’s flair for innovation – coupled with his innate drive and determination – it’s not surprising that he’s confronted the Syrian crisis with a bold sense of compassion. 14.Digital crystallizes that heart-led mission, and it’s already making an impact with projects on multiple fronts. There’s a big vision guiding everything, but as Nabil said, the post-war conditions are still being felt in the lack of general stability. As such, they have their work cut out for them.“The goal is to advance the digital maturity of the whole country,” he said. “They have very, very rudimentary resources. There are frequent electrical outages, with power coming only a few times a day. It’s improving, and people are getting creative with solar panels and batteries.”That resourcefulness is a credit to the Syrian people, who have lived under austerity for decades. This is why a key part of 14.Digital’s charter is to reinforce human rights and democratic values as it implements national and community-based projects. The organization is acting responsibly and transparently in its practices, and committing to generosity, collaboration, and respect across its operations. 14.Digital also champions equality, equity, and freedom of expression, striving for the open exchange of ideas and opinions. This is a stark contrast to decades of oppression. It's also a covenant of hope as Syrians look to build a resilient and thriving nation.  <h3 id="pioneering-a-sustainable-digital-infrastructure-to-power-the-future">Pioneering a sustainable digital infrastructure to power the future</h3>To enable local residents and communities to achieve greater independence, 14.Digital is working to address the challenges stemming from limited or underdeveloped infrastructure and, where possible, enhancing the technological footprint. Registered in both Syria and Canada, the organization’s team is comprised of skilled professionals from diverse backgrounds who are keenly focused on digital infrastructure development and community support.In terms of discrete services, 14.Digital provides a range of software design and development resources for creating and deploying custom solutions. This includes the architecting of secure, scalable digital and cloud infrastructure solutions to meet a variety of business goals. The team also provides physical and cybersecurity measures, network design, and even artificial intelligence services to deliver enhanced automation and efficiency. Training is another component of 14.Digital's mission. The civil war created a significant knowledge gap for Syria’s youth, with academic facilities shuttered and students left in limbo. Creating opportunities for Syrian-based technology and workers is a key area of focus, and one of the projects Nabil described was a partnership with Syrian university faculty to mentor students in computer science and conduct workshops on modern topics. “We're training in different digital areas, from web development to AI,” he explained. And it hasn’t stopped there. Nabil said that 14.Digital is also assisting with a host of cybersecurity initiatives, providing audits to government agency websites. After the fall of the previous regime, there's been a precipitous rise in hacking, leading to deeper audits and remediations. This has all proven difficult given that the country is working without solid data centers as part of its digital infrastructure.There’s also been a big push surrounding modernization across public agencies. One of the biggest projects Nabil and 14.Digital have proposed is to implement a secure core solution to power e-government services. “Civil records were largely paper-based, and a lot of them were damaged during the war,” he said. “If you don't have those records, you can’t provide healthcare properly, or conduct elections, or even confirm the identity of the citizen. So from that perspective, we proposed a project to provide digital identity to all government agencies for issuing IDs, driver's licenses, even passports down the road. But we’re going to build that core of digital identity in a very secure way.”Nabil said the project went through a period of deep study and research, which ultimately provided the budget to build multiple data centers with high redundancy in two different locations. It will be a massive undertaking, and likely take two or three years to complete, but they’ve already received millions in funding from outside donors. Nabil is optimistic that an approval will happen in the coming months, and they can break ground in the near term.<h3 id="healing-the-scars-with-hope">Healing the scars with hope</h3>In many ways, Syria is a diamond waiting to be polished. It has seen unspeakable horrors over the last 14 years, but its people have persevered. Now, they’re eager to restore its beauty – so it can shine brilliantly once more.Despite the regime's fall, the future of Syria remains uncertain. There are still fears of new conflicts between various non-state-affiliated groups, including ideologically driven factions. Millions are still in need of basic humanitarian assistance, and many remain outside the country as victims of displacement. But the enthusiasm for the future is palpable. And while there are many critical issues to solve, improving processes with digital technology could significantly accelerate the overall recovery. As Nabil shared, one of the biggest tragedies has been the loss of a generation of talent, and having access to stable power and internet services could enable students to gain ground through remote learning and improve their future prospects.“The thing they need most right now, in my opinion, is almost a rehabilitation of skill sets,” he explained. “Not just hard skills or technical skills, but also soft skills like language. A lot of these kids, they've been out of school for five years, ten years in some cases. It’s so sad. NGOs have created schools and there’s some tutoring available, but I would love to see us coming in from the digital and technology perspective to up level their skills to make their lives better. And in turn, they can make their country better.”As someone who has personally volunteered time, money, and technology resources to support the Special Olympics and other NPOs, I am moved and motivated by Nabil’s efforts. While many of us endeavor to give back in our own way, he is facing down a mammoth crisis. Most of us can’t even imagine what his country has been through or the trauma the war has left behind.In light of this, he remains incurably optimistic. This is a testament to his belief in technology's ability to make an impact, and illustrates the propensity for digital not to divide us – but connect us. “With all the difficulties that the Syrian people are still facing, you can see this amazing energy,” he said glowingly. “People are going to the streets, cleaning and repairing things, making the country look better. Doing anything they can within their means to help. All of a sudden, they feel that the country belongs to them. So you see all these little projects with groups of people just taking action. When I see that, I feel like I have a duty to help make their lives easier.”Wounds heal, but scars remain. They remind us of what's been lost. But they also tell a story about survival – and perhaps, with the help of others, they can symbolize a moment when everything changed. For the better. Bravo, 14.Digital. I hope the next 14 years will bring the peace and prosperity Syrians deserve. <hr /><h3 id="upcoming-events">Upcoming Events</h3> <img style="width:31.61%" src="https://cmscritic.com/ms-content/uploads/2025/08/storyblok-joyconf-2025-logo.jpg" /><h4 id="storyblok-joyconf-2025"><a target="_blank" rel="noopener noreferrer" href="https://joyconf.storyblok.com/">Storyblok JoyConf 2025</a></h4>October 14-15, 2025 – Amsterdam, Netherlands November 4, 2025 – New York, NY November 6, 2025 – Los Angeles, CAJoin us at JoyConf 2025, where the future of content meets the people shaping it. Built for developers, marketers, and digital innovators, this free conference goes way beyond product updates or yet another strategy playbook. It’s where you’ll get inspired, get real, and get connected – to ideas, to the community, and to what’s possible when you build joyfully. Whether you're building lightning-fast frontends or launching cross-channel campaigns, this is where content becomes connection and collaboration becomes second nature. Come for the talks. Stay for the community. Leave with joy. <a target="_blank" rel="noopener noreferrer" href="https://joyconf.storyblok.com/">Save your spot.</a> <img style="width:28.9%" src="https://cmscritic.com/ms-content/uploads/2025/08/sitecore-symposium-2025.jpg" /><h4 id="sitecore-symposium-2025"><a target="_blank" rel="noopener noreferrer" href="https://symposium.sitecore.com/">Sitecore Symposium 2025</a></h4>November 3-5, 2025 – Orlando, FLAt Sitecore Symposium, you’ll learn how to meet your customers where they are – across channels, moments, and touchpoints that didn’t exist a year ago. You’ll hear how the boldest brands in the world are transforming content into outcomes and creating experiences that are fast, relevant, and human. Join 1,500 marketers, digital leaders, and technologists in Orlando to see what’s possible when personalization scales, AI accelerates creativity, and trust becomes your competitive edge. This is the Third Wave of the Internet. And this is your moment to lead in it. <a target="_blank" rel="noopener noreferrer" href="https://symposium.sitecore.com/">Get your tickets today.</a> <img style="width:31.44%" src="https://cmscritic.com/ms-content/uploads/2025/08/cms-kickoff-2026-logo.png" alt="" /><h4 id="cms-kickoff-2026"><a target="_blank" rel="noopener noreferrer" href="https://www.boye-co.com/conferences/cmskickoff26">CMS Kickoff 2026</a></h4>January 13-14, 2026 – St. Petersburg, FLMeet industry leaders at our fourth annual CMS Kickoff – the industry's premier global CMS event. Similar to a traditional kickoff, we reflect on recent trends and share stories from the frontlines. Additionally, we will delve into the current happenings and shed light on the future. Prepare for an unparalleled in-person CMS conference experience that will equip you to move things forward. This is an exclusive event – space is limited, <a target="_blank" rel="noopener noreferrer" href="https://www.boye-co.com/conferences/cmskickoff26">so secure your tickets today.</a>

In the Scars of Syria, 14.Digital is Revitalizing Digital Infrastructure and Healing the Future

matt-garrepy

Sorry, Eurovision. The real music was at CMS Summit 25. Here’s what made it a hit

<hr /> What does sustainability mean to you?For those of us in the digital experience industry, it means being more responsible about our carbon footprint and rethinking our web strategies to reduce the impact on the planet. But it's also a word that expresses a deep concern about the future – and how our efforts today can translate into a more stable and fruitful world tomorrow. In early April of this year, Umbraco published its <a target="_blank" rel="noopener noreferrer" href="https://umbraco.com/about-us/impact-report/">third annual Impact Report</a>, transparently documenting its vision for sustainable action and its holistic culture to activate change at a global level. Among its peers in the broader industry, Umbraco has long exemplified how a business can tap profitability, build loyalty, and scale to new heights while embracing sustainable practices. In my analysis of the report, I noted how Umbraco synthesized the company’s business and financial performance with its commitment and responsibility to the CMS industry and the world at large. Taken together, it crystallized Umbraco’s successful investment in sustainable strategies and told an inspiring story about how a business can do good in our world.As a next step in shepherding its vision for the year ahead, the open-source .NET CMS provider has revealed the members of its 2025 Sustainability Team, who were culled from its 250,000-strong global community of web developers, designers, content managers, and business leaders.I had a chance to connect with <a target="_blank" rel="noopener noreferrer" href="https://www.linkedin.com/in/martin-w%C3%BClser-larsen-72a6733/">Martin Wülser Larsen</a>, Umbraco’s Business Excellence Manager and new Sustainability Team steward, about Umbraco’s focus on sustainability. He brings a self-described role of “sustainability enthusiast” to his resume, and is squarely centered on managing and supporting this community-based team.<h3 id="why-such-a-deep-conviction-to-sustainability?">Why such a deep conviction to sustainability?</h3>“There is no long-term upside to not focusing on sustainability,” Martin said. “Working sustainably has, for good reason, become a demand from clients, partners, and employees alike.”As Martin indicated, there are compelling forces at play. Some of the need is driven by EU legislation being rolled out (albeit later than first anticipated) with its omnibus initiative. As such, legislative demand for transparency within the supply chain needs to be met. “But that's not the main driver for Umbraco,” he continued. “We believe in creating a sustainable company in the broadest understanding of the word, focusing on the people, planet, and profitability of our company because we believe this is the type of company people would like to engage with as part of the community, do business with, and work at.”As I’ve covered previously, sustainability is a topic many companies are telegraphing to the market. Some are taking authentic actions, others are “greenwashing” for media exposure. I asked Martin how Umbraco isn’t just standing out from the crowd, but leading the way. As you might expect, it comes down to the power of people. “I think a main differentiator is that we’re in a great position to influence a large part of the industry through the Umbraco community and our partnerships with some of the world's leading web agencies,” he reflected. “What we create and share can be utilized by a much larger audience than just our own company, and it’s part of our open source DNA to collaborate and share great ideas.”Much of Umbraco’s current sustainability planning is based on a legacy of interest in this area. The company has long promoted its focus on being more carbon-conscious and taken clear action. Much of its success orbits the early decision to adopt an open source posture and build a strong community of interest.“When it comes to sustainability, I can’t think of a better foundation for having a positive impact than continuing along the open source path that we have been on from the very beginning of Umbraco’s history,” Martin said.<h3 id="sustainability:-a-team-sport-with-agency-players">Sustainability: A team sport with agency players</h3>The Umbraco Sustainability Team was first established in March 2023 as a community-led task force. The collective’s mission was to identify practical ways to reduce the carbon footprint of websites and digital experiences developed on the Umbraco CMS platform. As the world’s most widely used open-source .NET CMS, Umbraco has adopted an internal sense of responsibility to reduce its impact on the environment. To expand the message faster and further, Umbraco is collaborating with digital agency partners and its developer community to make a bigger impact. To achieve a unified front, the Sustainability Team has assembled a bench of people with solid technical experience in developing professional websites using Umbraco or who have the management expertise to guide clients to more sustainable business choices.While technical solutions are key to this initiative, both messaging and education are essential pillars. As such, team members work alongside Umbraco HQ to write blogs, present talks, and host webinars on the latest carbon-conscious web design practices. <h3 id="building-actionable-tools-with-real-world-impact">Building actionable tools with real-world impact</h3>The inaugural Sustainability Team has already made great strides. I asked Martin what tools or resources from their efforts have really resonated with him thus far.“My personal favorite out of the team’s contributions to date is the <a target="_blank" rel="noopener noreferrer" href="https://docs.umbraco.com/sustainability-best-practices">Sustainability Best Practices</a>, where they utilized their experience building web solutions and their knowledge of sustainability to create detailed documentation on how to reduce the carbon footprint of web solutions,” he said. “This documentation is available for anyone to use free of charge, and will not only help reduce emissions from web solutions, but could also reduce hosting costs as more energy-efficient solutions are cheaper to host.”The Sustainability Team is also developing a package that provides web content editors with sustainability insights within the Umbraco CMS back office. They also provided technical input to the Umbraco Cloud team during the development of its <a target="_blank" rel="noopener noreferrer" href="https://docs.umbraco.com/umbraco-cloud/getting-started/the-umbraco-cloud-portal/sustainability-dashboard">Sustainability Dashboard, </a>which allows web developers to show clients the volume of greenhouse gases generated from running Umbraco Cloud projects – and explain how and where digital operations can be optimized.Giving these tools to agency partners demonstrates their strategic role in executing Umbraco’s big vision. But as Martin suggests, bringing their team members closer to the initiative is another way that Umbraco is reinforcing the importance of community in developing new ways to expand sustainability. “Agencies are getting directly involved by letting their employees participate as members of the team,” he explained. “That alone is testimony that we are doing something right when inviting the people and organizations who are building a business around our products to collaborate with us.”As someone who votes with my own dollars for products and services that meet specific environmental standards, I understand the importance of branding a company’s participation in goodwill initiatives. It raises awareness for programs and potentially motivates further involvement. To that end, I asked Martin how agency partners can communicate their efforts in a positive channel through badging or credentialing. He noted that Umbraco already has a robust <a target="_blank" rel="noopener noreferrer" href="https://umbraco.com/partners/become-an-umbraco-solution-partner/gold/contributing-platinum-gold-partners/">Contributing Partner</a> and <a target="_blank" rel="noopener noreferrer" href="https://community.umbraco.com/mvp-program/">MVP program</a>, but liked the idea of granulating it further and enabling the partners to highlight their involvement in creating a more sustainable web industry. <h3 id="the-2025-umbraco-sustainability-team-members">The 2025 Umbraco Sustainability Team members</h3>As Martin noted, the inaugural members of the Sustainability Team have lent tremendous effort over the past two years, illustrating how the Umbraco community has pulled together to share sustainable digital practices with enterprise clients – all with the goal of measurably reducing the web's emissions.The new members of the 2025 Sustainability Team are:<ul><li>Dennis Adolfi, Head of Technology at Danish digital agency <a target="_blank" rel="noopener noreferrer" href="https://knowitexperience.com/about">Knowit Experience</a></li><li>Peter Solow, Lead Developer at Knowit Experience</li><li>Imran Haider, Head of Development at London digital agency <a target="_blank" rel="noopener noreferrer" href="https://www.wearecogworks.com/">Cogworks</a></li><li>Helen Chaplin, Community Services executive at Manchester digital agency <a target="_blank" rel="noopener noreferrer" href="https://www.cantarus.com/">Cantarus</a></li></ul>Existing members remaining on the Sustainability team include:<ul><li>James Hobbs, Head of Technology at Wiltshire digital agency <a target="_blank" rel="noopener noreferrer" href="https://aerstudios.co.uk/">aer Studios</a></li><li>Rick Butterfield, Lead Software Engineer at Bristol and London agency <a target="_blank" rel="noopener noreferrer" href="https://www.wearewattle.com/">Wattle</a></li><li>Thomas Morris, Senior Software Engineer at roadside rescue and insurance company <a target="_blank" rel="noopener noreferrer" href="https://www.rac.co.uk/">RAC</a></li><li>Amy Czuba, Account Director at Macclesfield and Cambridge agency <a target="_blank" rel="noopener noreferrer" href="https://nexergroup.com/uk/nexer-digital/">Nexer Digital</a></li><li>Neil Clark, Head of Sustainability at global agency and B-Corp, <a target="_blank" rel="noopener noreferrer" href="https://www.msqpartners.com/">MSQ Partners</a> (also a member of the BIMA Sustainability Council)</li></ul> <figure class="image image_resized" style="width:87.67%"><img src="https://cmscritic.com/ms-content/uploads/2025/05/image.jpeg" alt="A collage of a group of people

AI-generated content may be incorrect." /></figure>Members of Umbraco’s 2025 Sustainability Team. Source: Umbraco. In addition to Martin serving as the new Sustainability Team Steward, this year’s Umbraco HQ team members include Karita Kostiainen and Mikulas Tomanka.<h3 id="what’s-next?">What’s next?</h3>According to Martin, Umbraco has seen increased interest in its Impact Reports over the years, both from agencies and end clients. This seems to indicate that more organizations from across the market are seeking guidance – and ways to take action – to create a more sustainable web.Of course, a big part of realizing this vision is having the right leadership in place. For Martin and Umbraco, that begins with the Sustainability Team. And while the new players have just arrived, he seems ready to hit the ground running. “We’ve only just held our first ‘meet and greet’ with the new members of the 2025 Sustainability Team,” he said. “Now the real work begins.”As Martin explained, it’s important that the Sustainability Team be given latitude in setting goals and establishing relevant benchmarks. He wants to build on the work that’s already been started, bring in new ideas, and ultimately evaluate where the team’s efforts will have the biggest impact.“The inaugural team created a package for Umbraco that allows people to track and reduce emissions from their solutions,” he said. “I expect that we will likely see additions to that, or maybe even new packages, as we have some skilled engineers on the team who are eager to create new solutions.”As part of its ongoing efforts to educate the web community, the Umbraco Sustainability Team just <a target="_blank" rel="noopener noreferrer" href="https://umbraco.com/webinar-sustainability-2025/">hosted a webinar</a> with sustainability champion <a target="_blank" rel="noopener noreferrer" href="https://www.linkedin.com/in/mikebernerslee/">Mike Berners-Lee</a> on Thursday, May 22nd, at 3 p.m. UK time. If you're not familiar with Mike, he's the author of a groundbreaking series of books on sustainability, including A Climate of Truth: Why We Need It and How To Get It, There is No Planet B, and How Bad are Bananas? Mike was also one of the first researchers to calculate that the IT industry’s greenhouse gas emissions were equivalent to those of the aviation industry. <h3 id="why-it-matters">Why it matters</h3>I personally believe that doing good in the world is good for business – and that it’s indeed possible to be a good steward of the planet while pursuing growth. To that end, I asked Martin how the broader sustainability efforts are translating for Umbraco’s prospects. Is the messaging resonating with customers – particularly at a time when certain markets are deprecating ESG and DEI regulations and setting back previous policies to address climate change? And how can partners and the Sustainability Team support a beneficial trajectory?“During procurement processes, we see that there's already a demand for data about ESG and sustainability efforts from the market,” he said. “Legislation is making it necessary for more and more businesses to better understand and put demands on the suppliers in their supply chains. The team helps us provide just that."For Martin, the big benefit comes from working openly and collaboratively with agencies and having them well-represented within the makeup of the Sustainability Team. As he pointed out, it ensures that Umbraco gets the necessary “outside-in” perspective to align with what the agencies and end-clients prioritize when looking for new vendors.Umbraco has always marched to the beat of its own drum, and this is another example of how the company isn’t just motivated to improve digital experiences – but our planet as well. I can’t think of a better mission. <hr /><h4 style="text-align:center" id="looking-for-guidance-on-umbraco?-talk-to-an-expert.">Looking for guidance on Umbraco? <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/contact">Talk to an expert.</a></h4><hr /> <h3 id="upcoming-events">Upcoming Events</h3> <img style="width:33.07%" src="https://cmscritic.com/ms-content/uploads/2025/05/contentcon25-logo-1747412490394.png" /><h4 id="contentstack-contentcon-25"><a target="_blank" rel="noopener noreferrer" href="https://www.contentstack.com/contentcon">Contentstack ContentCon 25</a></h4>June 3-5, 2025 – Chicago, USAThe future of digital is waiting for you! Contentstack presents ContentCon, the premier event for digital teams and industry leaders who are reimagining the future of digital experiences. Join us for two days of transformative presentations and workshops designed to help you put personalization and AI strategies into action. <a target="_blank" rel="noopener noreferrer" href="https://contentcon2025.site.zuddl.com/">Register today! </a> <img style="width:31.83%" src="https://cmscritic.com/ms-content/uploads/2025/01/cms-connect-2025-logo.png" alt="" /><h4 id="cms-connect-25"><a target="_blank" rel="noopener noreferrer" href="https://www.boye-co.com/conferences/cmsconnect25">CMS Connect 25</a></h4>August 5-6, 2025 – Montreal, CanadaWe are delighted to present the second annual summer edition of our signature global conference dedicated to the content management community! CMS Connect will be held again in beautiful Montreal, Canada, and feature a unique blend of masterclasses, insightful talks, interactive discussions, impactful learning sessions, and authentic networking opportunities. Join vendors, agencies, and customers from across our industry as we engage and collaborate around the future of content management – and hear from the top thought leaders at the only vendor-neutral, in-person conference exclusively focused on CMS. Space is limited for this event, <a target="_blank" rel="noopener noreferrer" href="https://www.boye-co.com/conferences/cmsconnect25">so book your seats today.</a>

Umbraco Reinforces Commitment to Global Impact with 2025 Sustainability Team

Umbraco Shines on Sustainability and Growth in Third Annual Impact Report

Eco-Friendliness in the CMS World

lasse

<hr /> Being open source is as much a technology posture as it is a philosophical mindset. For CMSs that are truly cut from the cloth, being open and transparent about practices, communities, and other aspects of business is part of the ethos. As we all grapple with the realities of climate change and the urgency for decarbonization, it's important to remember that the internet is one of the largest contributors to greenhouse gases, <a target="_blank" href="https://www.bbc.com/future/article/20200305-why-your-internet-habits-are-not-as-clean-as-you-think">accounting for 3.7% of global emissions</a>. That's roughly the equivalent of all air traffic in the world. Yikes. How can we possibly land this plane? What's more alarming is that this figure is expected to double by 2025 as our thirst for data skyrockets.For all its faults, the Internet has been miraculous for mankind. No one is suggesting we do away with it (although I might know a few people on Facebook who claim we're better off without it, but still post these notions using, er, the internet). You're probably asking, “What can I do about it?” when we rely so heavily on digital tools to do our jobs and stay connected to the world. It might seem like a pipedream for any one person to make a dent in this problem, but even small adjustments to our habits can make a difference. For businesses with websites, the opportunity is even greater – especially if the tools and platforms they utilize provide efficient and sustainable solutions that directly address these issues. As an open-source content management system, <a target="_blank" href="https://umbraco.com/">Umbraco</a> has fully embraced this thinking and made wholesale commitments with its technology, culture, and vision to combat these challenges. Transparency is key to delivering on these commitments, and the company is reinforcing that with intention by publishing an annual report that assesses its impact on people and the planet. This week, it released its second edition.The <a target="_blank" href="https://umbraco.com/about-us/impact-report/">Umbraco Impact Report 2023</a> details how the company is working with its community, clients, and partners to improve sustainability, enhance diversity and inclusion, encourage AI stewardship, and support current and future developers.“We have always focused on making the Umbraco CMS intuitive for web editors and straightforward for developers to integrate, extend, and customize," said <a target="_blank" href="https://cmscritic.com/umbraco-cms-acquired-by-software-investor-monterro-interview-with-ceo-kim-sneum-madsen">Kim Sneum-Madsen</a>, Umbraco CEO. "Because of this, Umbraco is now the largest open-source .Net CMS in the world, and we recognize our responsibility to help our community to make websites more energy-efficient and sustainable.”How much of an impact can Umbraco make? Consider that over the past two decades, more than a million websites have been built using its CMS. That's impressive, and a testament to the company's perseverance. It's also a large footprint of sites and users who can all benefit from more sustainable solutions. Over that same period, Umbraco’s global open-source community has also grown to more than 250,000 software contributors, with 1,500 digital agency partners building solutions on the platform (also big numbers). With that density of reach and adoption, Umbraco is uniquely positioned to lead positive change not only in the content management industry, but beyond it. So the real question is: can a CMS vendor help save the world? Maybe. It all starts with a commitment to being the change – and taking action. <h3 id="embracing-sustainability-">Embracing sustainability </h3>Carbon. It's the 500-tonne gorilla in the room, and the primary ingredient in the climate-warming stew (there are others to be sure). As people, governments, and businesses look for ways to reduce their carbon impact, an array of tools and strategies have emerged for measuring and accounting for the effects. The U.S. EPA's <a target="_blank" href="https://www3.epa.gov/carbon-footprint-calculator/">carbon footprint calculator</a> brings it home at a household level, but the <a target="_blank" href="https://www.websitecarbon.com/">Website Carbon Calculator</a> is a great baseline for revealing how your own website (or others) contributes to the conundrum.Umbraco began calculating its carbon footprint in 2022. Last year, it applied the <a target="_blank" href="https://www.wri.org/research/greenhouse-gas-protocol-0">Greenhouse Gas Corporate Standard</a> to improve accuracy when calculating what is referred to as <a target="_blank" href="https://www.nationalgrid.com/stories/energy-explained/what-are-scope-1-2-3-carbon-emissions">Scope 1, 2 and 3 emissions</a>. What does this mean? If you're not a carbon-counting expert, Scope 1 is basically any direct emissions that are owned or controlled by a company. Scope 2 and 3 are indirect emissions – in other words, a consequence of the activities of a company but occurring from sources that are not owned or controlled by it.According to its research, hosting <a target="_blank" href="https://cmscritic.com/products/umbraco">Umbraco Cloud</a> and its <a target="_blank" href="https://cmscritic.com/umbraco-launches-heartcore-the-most-intuitive-headless-content-management-system-cms-to-manage-large-volumes-of-content-across-any-smart-platform">headless Heartcore </a>product are the largest sources of carbon emissions. To address this, the company is working closely with <a target="_blank" href="https://cmscritic.com/products/microsoft-azure">Microsoft Azure</a> to ensure the most efficient and sustainable implementation and drive down the numbers. While the growth of the cloud might seem antithetical to the sustainability cause, the consolidation and shared use of hardware is actually helping to reduce energy usage and cut carbon output. As it turns out, the large cloud providers are leading the pack on the move to net zero emissions – with some attaining it in the next few years. Great strides have also been made in expanding the lifespan of servers to as much as 6 six years, further reducing waste.<a target="_blank" href="https://cmscritic.com/products/aws">Amazon</a>, AWS' parent, is already reaching key goals for its global decarbonization and water replenishment (turns out the internet is mighty thirsty). It has been spearheading an ambitious climate pledge, and in 2022, <a target="_blank" href="https://sustainability.aboutamazon.com/products-services/the-cloud?energyType=true">over 90% of the electricity consumed</a> by Amazon was attributable to renewable energy sources. By working with cloud providers on delivery and hosting optimization, CMS platforms like Umbraco could accelerate their own plans to meet aggressive sustainability goals. This is definitely a step in the right direction. <h3 id="tapping-agency-partners-to-become-more-“carbon-conscious”">Tapping agency partners to become more “carbon conscious”</h3>While Umbraco's technology is the foundation, its users, contributors, and partners are essential to its success. With numerous system integrators and digital agencies building with its CMS, this was a perfect audience for enrolling greater support around its green initiatives. In March of last year, Umbraco formed a community Sustainability Team, comprised of technology and business leaders from six digital agencies. The goal was ambitious: create a collaborative movement to help educate clients and the community, develop tools, draft best practice guides, and share practical ways of creating low-carbon websites. According to Madsen, that's exactly what they've been doing – not just because it's the right thing to do, but because prospects are increasingly asking for carbon-conscious partners and solutions. “Our digital agency partners are increasingly seeing carbon-conscious web development included within client briefs as organizations prepare to comply with new legislation requiring disclosure of sustainable strategies across the value chain," he said. "We are committed to implementing sustainable products and business practices and supporting our partners, clients and community in their efforts to reduce CO2. We plan to deepen our engagement with <a target="_blank" href="https://sdgs.un.org/goals">United Nations ESG goals</a> in 2024.”<h3 id="making-an-impact-with-people-at-work-and-across-the-planet">Making an impact with people at work and across the planet</h3>One of the first places companies can start addressing their carbon footprint is with employees. There are well-documented strategies for doing that, like adopting eco-friendly habits such as reducing paper usage, carpooling, or minimizing waste. Twelve months ago, Umbraco introduced its own Carbon Neutral Workforce initiative, which involves offsetting each employee’s carbon footprint with a target to reduce emissions by 10% per employee. Change is hard for people, and while 10% may not seem like much, multiply that by hundreds – and it becomes far more profound. In addition to its own workforce, Umbraco has been making sustainability strides around the world. Working with <a target="_blank" href="https://ecologi.com/">Ecologi</a> – an all-in-one climate platform and <a target="_blank" href="https://www.bcorporation.net/">certified B Corp</a> – Umbraco also funded carbon avoidance projects in Indonesia and Eritrea.One fun story to top it off: during <a target="_blank" href="https://hacktoberfest.com/">Hacktoberfest 2023</a>, an annual open source event, Umbraco had a tree planted for every community CMS contribution. By the end, there were 13,281 seedlings added to the ground, offsetting 197 tonnes of CO2 equivalent.<h3 id="focusing-on-community-enrichment">Focusing on community enrichment</h3>Speaking of Hacktoberfest, Umbraco’s highly engaged, open source community is a vital asset to its growth and relevance. The company reported that its members continued to play an active role in code contributions throughout 2023, and were participants in addressing diversity, accessibility, and sustainability challenges. Seven new community-driven initiatives were sponsored last year following the launch of the Umbraco Champions Program, which enables members to submit ideas to benefit the community. Umbraco regularly meets with its open source community and publicly recognizes the top contributors with “Most Valuable Person (MVP)” status. To that end, 17 new MVPs were awarded in 2023 and 66 were renewed. During 2023, the number of Umbraco community events expanded to include new meetups in the U.S., India, Turkey, and Norway, in addition to the regular calendar of events in the UK and Denmark. In total, 1,750 members took part in 111 community events over the past year. A litmus test for CMS's growing interest was its annual <a target="_blank" href="https://codegarden.umbraco.com/">Umbraco Codegarden</a> business summit and developer conference in Odense, which attracted 1,700 attendees in person and online – a 17% increase from 2022’s attendance. <h3 id="setting-a-higher-bar-for-diversity-and-inclusion">Setting a higher bar for diversity and inclusion</h3>One of the beautiful things about open source software is that anyone can use and contribute to it. In many ways, it is a great equalizer – enabling everyone regardless of gender, ethnicity, learning differences, or socio-economic status to bring their voice to a community of users. Open source also promotes inclusivity by empowering people who are under-represented in the IT industry.Umbraco has been encouraging this diversity within its company and community by participating in a number of initiatives. This includes Umbraco’s Coding Class, which educates local schoolchildren and encourages the next generation of coders by providing opportunities to present their ideas and gain feedback. Up-and-coming developers are also being sponsored to attend its Codegarden event, and Umbraco is offering free training and certification to computer science students at universities in the U.S., U.K., Sweden, and Denmark.From a social perspective, Umbraco is also hosting a series of Cloud Club meetups aimed at students and professionals to help deepen their understanding of IT. Umbraco is also sponsoring <a target="_blank" href="https://www.hackyourfuture.net/">Hack Your Future</a>, a not-for-profit organization that teaches refugees to code and make the leap into the tech world. On the employee side, Umbraco has been doubling down on diversity. Last year, the company welcomed 41 new staff members, including sixteen women. Its workforce now includes 27 nationalities – including a new team in Vietnam – with ages ranging from under 25 to over 60. It's worth noting that 22% of Umbraco’s C-suite are female. To help further address the IT industry’s gender gap, Umbraco has been running a female mentorship program at a local university. <h3 id="why-it-matters">Why it matters</h3>DEI positioning can often feel like marketing fluff. Without transparency and action, the commitment to doing good for people and planet can fall short – particularly if there are no clear goals or expectations. It's well and good to start a recycling program in your office, but most businesses can do more. And frankly, it's good business to do it. As more organizations specify ESG (Environmental, Sustainability, and Governance) and DEI requirements in their RFPs, companies with solid messaging and a clear track record of accomplishments will have an advantage in the minds of buyers. Think of it as brand building by bettering the world. Many people aren't aware of the significant impact the internet has on our environment. When you consider its parity with all global air traffic, it takes on an urgent and undeniable weight. It might sound dire, but the good news is that small changes in our habits can actually make a difference – if we take action. That's what Umbraco is doing, and not just for itself. By highlighting its efforts in an annual report, they are helping to set a standard for the CMS industry. As technologies that are contributing to the continued growth of the internet and its emissions, we have a responsibility to lead on this issue. And as an open source company, this further codifies Umbraco's commitment to be transparent about its efforts.I must give credit where credit is due: most leading enterprise CMS and DXP companies are publicly promoting their ESG and DEI commitments. <a target="_blank" href="https://cmscritic.com/products/acquia">Acquia</a>, for example, <a target="_blank" href="https://www.acquia.com/esg">planted nearly 15,000 trees</a> and removed 1,260 tonnes of carbon as part of their program. <a target="_blank" href="https://cmscritic.com/products/optimizely">Optimizely</a> offers pages and reports as well, although in a bit more matter-of-fact language. I researched quite a few, and was pleased to see that most brands are aspiring to do good on these initiatives.What's refreshing about Umbraco's news is that it detailed real action, particularly around its hiring practices and social programs. By providing actual numbers and not just goals, it separated the substance from the marketing. But this has always been intrinsic to its DNA. As a CMS that fully embraces openness, it's not a stretch to imagine that empathy and compassion are core to its heart.I mean, it has a headless solution called “Heartcore.” That might say everything you need to know about this company.  <hr /><h3 id="upcoming-conferences">Upcoming conferences</h3> <img style="width:29.67%" src="https://cmscritic.com/ms-content/uploads/2024/01/cms-connect-2024-logo.png" alt="CMS Connect 24 logo" /><h4 id="cms-connect-24"><a target="_blank" href="https://www.boye-co.com/conferences/cmsconnect24">CMS Connect 24</a></h4>August 6-7, 2024 – Montreal, CanadaWe are delighted to present our first annual summer edition of our prestigious international conference dedicated to the global content management community. Join us this August in Montreal, Canada, for a vendor-neutral conference focused on CMS. Tired of impersonal and overwhelming gatherings? Picture this event as a unique blend of masterclasses, insightful talks, interactive discussions, impactful learning sessions, and authentic networking opportunities. <img style="width:29.58%" src="https://cmscritic.com/ms-content/uploads/2024/01/cms-kickoff-2025-logo.png" /><h4 id="cms-kickoff-25"><a target="_blank" href="https://www.boye-co.com/conferences/cmskickoff25/tickets">CMS Kickoff 25</a></h4>January 14-15, 2025 – Tampa Bay Area, FloridaJoin us next January in the Tampa Bay area of Florida for the third annual CMS Kickoff – the industry's premier global event. Similar to a traditional kickoff, we reflect on recent trends and share stories from the frontlines. Additionally, we will delve into the current happenings and shed light on the future. Prepare for an unparalleled in-person CMS conference experience that will equip you to move things forward. This is an exclusive event – space is limited, so secure your tickets today.

Umbraco Publishes Annual Impact Report, Reinforcing Commitments to Sustainability and Community

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