Articles

WooCommerce Article

When compared to mammoth rivals like Facebook, Instagram, and Tik Tok, <a href="https://www.pinterest.com/" target="_blank">Pinterest</a> can feel... well, less interesting. 
OK, so maybe it's not as visible as its social brethren, and the stats codify this. According to a recent <a href="https://blog.hootsuite.com/pinterest-statistics-for-business/" target="_blank">article</a>, the image-sharing app – popular for posting recipes, home decor, and more – ranks fourteenth on a list of the world's most used social media platforms. 
Fourteenth. That seems like quite a few rungs down the social ladder. But shockingly, Pinterest's <a href="https://www.statista.com/statistics/463353/pinterest-global-mau/#:~:text=How%20many%20users%20does%20Pinterest,million%20international%20monthly%20active%20users." target="_blank">431 million active global users</a> still puts it ahead of Twitter.
Take that, Elon Musk.
Along with posting "pins" of paint chips and curtain fabrics, shopping is one of the top activities for Pinterest users, and the platform's expansive community has emerged as a channel for e-Commerce. Given the number of users browsing boards and perusing products and services, it makes sense that sellers might be interested in connecting their storefronts to Pinterest to peddle their wares. 
Now, <a href="https://business.pinterest.com/en/blog/introducing-pinterest-for-woocommerce/" target="_blank">WooCommerce</a> is giving its merchants a way to turn their product catalogs into shoppable "pins" on Pinterest, making it easier to build audiences and drive more sales. Whatever a seller might be offering – from fashion to apparel to appliances – this new feature will allow each product listing to become a shoppable pin on the platform, just like this:
<img src="https://cmscritic.com/ms-content/uploads/2022/04/pinterest-product-tags-975x1024.webp" alt="Pinterest product tags" />
The companies recently <a href="https://business.pinterest.com/en/blog/introducing-pinterest-for-woocommerce/" target="_blank">announced</a> a strategic partnership that's designed to simplify the connection via a new integration, which will be available to WooCommerce merchants in the <a href="https://woocommerce.com/products/pinterest-for-woocommerce/" target="_blank">Products section</a> of the company's website. 
"By partnering together, we provide the best integrated Pinterest shopping experience possible for WooCommerce merchants to be on the cutting edge of social commerce," said Aleksandra Bettin, VP of Business Development at WooCommerce. "WooCommerce is highly invested in our merchants' success. Merchants need the right options to reach the right audiences – this integration with Pinterest helps them do that."
<h2>Using Pinterest to drive more traffic to WooCommerce stores</h2>
The category of <a href="https://www.investopedia.com/terms/s/social-commerce.asp#:~:text=What%20Is%20Social%20Commerce%3F,retweets%2C%20likes%2C%20and%20shares." target="_blank">social commerce</a> is booming, and brands are looking for new ways to reach their audiences. While all social media platforms can help amplify traffic (both paid and organic), Pinterest has introduced some innovative features to help augment SEO. This includes a new visual search tool that makes finding customers on the platform even easier. Likewise, using pins, boards, and collections on Pinterest can drive organic traffic to a WooCommerce site. This combination gives merchants more power when it comes to expanding their reach. 
According to Pinterest's statistics, a whopping <a href="https://business.pinterest.com/audience/" target="_blank">97% of the top searches on Pinterest are unbranded</a>. That means Pinterest shoppers haven't made up their minds about specific products or brands – and they're open to learning and exploring. This is an opportunity that both WooCommerce and Pinterest have keyed in on, and are now simplifying the connection points to convert a shopper's interest into a real brand purchase. 
<h2>How to use the WooCommerce Pinterest extension </h2>
Adding the Pinterest integration to a WooCommerce store is very simple. It starts by installing the <a href="https://woocommerce.com/products/pinterest-for-woocommerce/" target="_blank">Pinterest for WooCommerce extension</a>, which will upload an entire WooCommerce product catalog to Pinterest. From there, shoppable pins will appear in people's feeds as they search and browse. The extension also logs when customers interact with products on Pinterest so users can track their best-selling or most saved items. 
While some WooCommerce merchants might have already manually uploaded their catalogs to Pinterest, the company recommends switching to the new extension instead. It's the easiest and most efficient way to keep your products current on Pinterest since it automatically updates details like pricing and product availability. 
The Pinterest for WooCommerce integration is currently available in Australia, Austria, Belgium, Brazil, Canada, Cyprus, Czechia, Denmark, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Luxembourg, Malta, Mexico, Netherlands, New Zealand, Norway, Poland, Portugal, Romania, Slovakia, Spain, Sweden, Switzerland, the United Kingdom, and the United States. Argentina, Chile, Colombia, and Japan will gain access later this year. 
<h2>About WooCommerce</h2>
<a href="https://woocommerce.com/" target="_blank">WooCommerce</a> is the leading open-source e-commerce platform, powering 28% of the top million online stores (BuiltWith). Built on <a href="https://wordpress.com/" target="_blank">WordPress</a>, it empowers anyone, anywhere, to sell anything with truly unlimited extensibility, flexibility, and control over how they build and evolve their business. Founded in 2011 and acquired by Automattic in 2015, WooCommerce is a fully distributed company with employees based around the world.
<h2>About Pinterest</h2>
People around the world come to Pinterest for inspiration. It's a visual inspiration platform where people find inspiring creators, shop new products, and seek out ideas to take offline. People have saved more than 330 billion Pins across a range of interests, from creating a home office, cooking a new recipe to finding your next vacation spot. Headquartered in San Francisco, Pinterest launched in 2010 and has more than 400 million monthly active users. Available on iOS and Android and at pinterest.com.

WooCommerce and Pinterest Announce Partnership, Offer New Integration for Connecting with Shoppers

paris-tuzun

Woocommerce and Pinterest logos together on a dark background

Essentially, WooCommerce by <a href="http://www.woothemes.com" target="_blank"> WooThemes</a> is just another free WordPress plugin. However, you would be extremely hard-pressed to find a similar plugin which holds the same level of potential.
Launched in late September 2011,  <a href="http://www.woothemes.com/woocommerce" target="_blank"> WooCommerce</a> now supports a sizeable slice of the ever-growing ecommerce pie, boasting over 1.6M downloads from across the globe.
The open-source platform provides users with a feature extensive, yet hugely user-friendly experience, making it perfect for ecommerce startups to get a feel for online business in a way which is easy to digest, and doesn't cost an arm or a leg.
So, let's take a look at just how WooCommerce fits the bill for budding online merchants.
<h2>1. It's Free</h2>
<a href="http://www.woothemes.com/" target="_blank"> <img src="https://cmscritic.com/ms-content/uploads/2023/08/1.png" alt="WooCommerce" /> </a>
There is no shortage of high-quality e-commerce CMS currently on offer, all of which endeavour to help merchants sell online easily and innovatively. Most of the time, the only drawback is that they all come at a price. All except WooCommerce that is.
<a href="http://www.woothemes.com/woocommerce/" target="_blank">WooCommerce is completely free to download, right now</a>. Yet, despite being free and open-source, WooCommerce offers extensive features out of the box, whilst also being extremely flexible both by nature, and via the additional of extensions, which I will mention later.
<h2>2. Huge Flexibility</h2>
Perhaps one of WooCommerce's biggest benefit to ecommerce newcomers, is that merchants using the platform can exercise a whole lot of flexibility with their products, without having to know too much about the technical side of things.
Products can be categorized, given sale prices, independent attributes, and more. Additionally, WooCommerce stores are capable of selling physical, virtual, downloadable and even affiliate/external products.
<h2>3. More Than Ecommerce</h2>
WooCommerce doesn't force users to go beyond their comfort zone when building their online store, yet at the same time, it readily opens the door for more than just ecommerce.
For example, WooCommerce users can build a fully functioning store within a professional website, alongside an integrated blog. All of these dimensions of a business' online presence are harnessed in one place, and presented together seamlessly, and it's all thanks to WooCommerce being a WordPress based platform.
<h2>4. Familiar Friendliness</h2>
Speaking of WordPress, the hugely popular CMS <a href="http://trends.builtwith.com/cms" target="_blank">supports over 51% of the top million websites currently in existence</a>, and so it would be fair to say that many ecommerce startups will have had the pleasure of using WordPress, for similar, or unrelated online project.
With WooCommerce being a WordPress plugin, past users of the platform will benefit from being able to recognize the user-friendly WordPress interface. That kind of familiarity when building an online store could easily save time and confusion, whilst bolstering creativity.
<h2>5. Vast Customization Options</h2>
<a href="http://www.woothemes.com/" target="_blank"> <img src="https://cmscritic.com/ms-content/uploads/2023/08/33.png" alt="WooCommerce" /> </a>
Being free hasn't made WooCommerce a rigid platform. In fact, there is a lot of room to customize and tweak your online store to a level of uniqueness.
Currently, users can choose between 39 different WooCommerce enabled themes – many of which are free, via the <a href="http://www.woothemes.com/product-category/themes/" target="_blank">WooThemes Store</a>. Once a theme has been selected, you can then get to work on changing pre-set CSS styles and colour themes, tweaking the code and experimenting with the special features which each theme offers.
<h2>6. Professional Yet Simple</h2>
Although WooCommerce is a free, user-friendly ecommerce platform, you shouldn't let that fool you into thinking it isn't a professional online store solution – because that's exactly what it is.
Built into the platform can be found detailed order tracking and customer engagement tools, which allow merchants to view past and open orders, update delivery statuses, apply discounts and so forth. In fact, tax settings, inventory management, shipping options, coupon codes and pretty much everything else you need for a professional ecommerce setup, is part of WooCommerce, right out of the box.
<h2>7. Analytics Made Easy</h2>
A core tool used by any website owner, is their analytics tool. Many ecommerce startups may not know how to apply an analytics system to their website, nor will they know what statistics need focused analysis. Thankfully, WooCommerce has such merchants covered.
The built in analytics system makes a wide array of statistics crystal clear. Figures like total sales, sales by date, average order totals, individual customer statistics and much more are all neatly presented via graphs, without the user ever having to leave their admin panel. It's that easy.
<h2>8. Apps Galore</h2>
As it is, WooCommerce has the ability to help any aspiring online merchant set up, and run his business easily, and professionally. Yet, for those looking for extra functionality, WooCommerce once again doesn't disappoint.
There are hundreds of <a href="http://www.woothemes.com/product-category/woocommerce-extensions/" target="_blank">WooCommerce Extensions</a> available, some of which are free, and some of which require a fee. From these extensions, one can find applications relating to accounting, payment gateways, marketing, reporting and more.
<h2>9. Room For Growth</h2>
As simple as WooCommerce is as an ecommerce platform, it also allows you to exercise some growth and expansion in terms of how you manage your store, products and customers.
For example, modifying templates is made easy whether users want to do so directly via the theme files, or whether you use the many hooks &amp; filters. WooCommerce also has various APIs ready to be used for building extensions, along with an extensive documentation library, so that users can get to know how WooCommerce works, inside and out.
<h2>10. Because WooThemes</h2>
<a href="http://www.woothemes.com/" target="_blank"> <img src="https://cmscritic.com/ms-content/uploads/2023/08/3.png" alt="WooCommerce" /> 
</a> Finally, one of the very best reasons for WooCommerce being perfect for ecommerce startups, is because of WooThemes themselves.
WooThemes have been around for a while, producing stellar WordPress themes, extensions and plugins, including WooCommerce. They  have a wonderful track record of being reliable and exceedingly professional with both their products, and their support system. On top of a <a href="http://www.woothemes.com/meet-the-team/" target="_blank">myriad of real, contactable people to talk to</a>, WooThemes users can benefit from community forums, video tutorials, and more.
So there you have it, ten very good reasons for why you should strongly consider using WooCommerce to propel your first ecommerce project to success.
To learn more about how WooCommerce can benefit ecommerce startups, check out the section on <a href="http://www.woothemes.com/woocommerce" target="_blank"> WooCommerce on the WooThemes website</a>.

10 Reasons Why WooCommerce is Perfect For Ecommerce Startups

mike-johnston

Explore a wide range of informative articles on WooCommerce, insights, and industry updates. Stay informed and ahead of the curve with our diverse collection of news and posts covering the latest trends and developments in the industry

News

WooCommerce and Pinterest Announce Partnership, Offer New Integration for Connecting with Shoppers

10 Reasons Why WooCommerce is Perfect For Ecommerce Startups