Amplitude Amps Up Snowflake AI Data Cloud with Product Analytics

Amplitude continues to prove its value as a go-to product analytics platform, especially around its Snowflake applications. 

To that end, the company just announced the general availability of its Snowflake native offering, which allows organizations to leverage Amplitude’s product analytics capabilities without their data ever leaving Snowflake. The result: accelerated and streamlined insights around what customers are doing – allowing teams to build better products and drive growth. 

The new offering really features the best of both platforms, enabling companies to leverage Amplitude’s product analytics capabilities to understand user journeys across every touchpoint. With centralized data storage, there are fewer security concerns, making the investment more valuable for businesses. 

Amplitude’s direct connection also means that all queries are run within Snowflake, removing the need to store or copy data to multiple places – which reinforces privacy, security, and compliance best practices.

One of the biggest benefits is getting valuable data insights into the hands of more customers for free. As early-stage and enterprise organizations look to adopt warehouse-native analytics, Amplitude is including up to five free seats of Warehouse-native Amplitude in every plan. 

“We want to provide our customers with the most choice and flexibility to leverage their data their way,” said Francois Ajenstat, chief product officer at Amplitude. “Now, customers can harness the power of Snowflake in Amplitude without their data ever leaving Snowflake. With the best of Amplitude and Snowflake together, teams can now focus on what matters most: creating amazing customer experiences that drive business growth.”

The announcement was made at Snowflake Data Cloud Summit 2024, where Amplitude is an attendee with a booth in tow.

Bringing the power of product analytics to Snowflake

Amplitude helps businesses capitalize on their investments by centralizing data in Snowflake. By leveraging Amplitude’s direct connection, all queries are run within Snowflake, removing the need to store or copy data to multiple places.

The combined power of Amplitude and Snowflake also makes it easier and faster than ever for companies to integrate product and customer insights. With data that's trusted, secure, and always up-to-date, teams can make smarter product decisions while maintaining privacy, security, and compliance requirements. 

As more companies look to adopt Snowflake native analytics, Amplitude is sweetening the deal by including its new offering for free in every plan. Regardless of an organization's size, every team can get started with up to five seats for free. 

When it comes to their data, Amplitude is committed to meeting customers wherever they are. With integrations to over 130 data sources, Amplitude provides the most choice and flexibility for leveraging data anywhere in their digital ecosystem. While other solutions on the market force customers to choose between native and non-native connections, Amplitude provides a hybrid option to help businesses optimize data access and performance according to their unique needs.

“We want to help every user quickly and easily build in the AI Data Cloud so they can deliver immediate business impact. Our continued investments with Amplitude allow us to do that at a greater scale,” said Chris Child, VP and head of worldwide sales engineering at Snowflake. “Amplitude is well known for providing self-serve product analytics. With this new application, customers can better understand user behavior and gain critical behavioral insights without their data ever leaving Snowflake.”

By building on Snowflake, product and engineering teams can develop, scale, and manage their apps without operational burden, delivering differentiated products to their customers. This also gives organizations access to resources that help them design, market, and operate their applications in the Data Cloud. 

Why it matters

We've been following the innovation track between Amplitude and Snowflake, and this realization of native functionality is a critical achievement. The unified approach empowers users to personalize experiences, optimize marketing campaigns, and ultimately drive growth – all with the security and governance you expect from Snowflake. 

With Snowflake Native Amplitude, teams can similarly bring their financial and enterprise data alongside rich behavioral data to truly correlate digital product engagement with business growth.

As Francois Ajenstat suggested in a recent blog, you can have your cake and eat it too.

The extent of the native capabilities is certainly evolutionary. If you consider the traditional model for analyzing behavioral and financial data, the entire process has been disjointed, with enterprise data residing in Snowflake and behavioral data in Amplitude. But Snowflake Native Amplitude effectively breaks down these silos, allowing teams to easily combine both data sets within Snowflake to better understand the business impact of user behavior. 

“Picture a user abandoning their cart,” Ajenstat said. “Previously, you might only see this as a missed sale. But with Snowflake Native Amplitude, you can combine behavioral data with the user's purchase history, demographics, or other information stored in Snowflake.”

From a trust perspective, Snowflake Native Amplitude makes security and privacy easy for organizations. This is a big one for enterprises, particularly as data becomes more vulnerable across so many applications. The answer here is that the data itself never leaves the Snowflake Data Cloud, mitigating the risks associated with data movement, drift, and duplication to strengthen your compliance posture. You can also leverage your existing Snowflake security and privacy policies to reinforce data protection and simplify compliance management to all of your specific industry regulations.

As product analytics take a more pronounced role for brands and enterprises, having reliable integration across the analytics plane and where it lives is key. Amplitude and Snowflake have now achieved the highest order of alignment with their capabilities, giving the market a critical asset for improving customer insights. 
 

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