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<p>As composable commerce becomes a critical goal for organizations, <a target="_blank" href="https://cmscritic.com/top-free-headless-cms-platforms">headless CMS</a> vendors are looking to expand their capabilities into the burgeoning space. </p><p>Among them is <a target="_blank" href="https://cmscritic.com/lights-camera-action-contentfuls-film-the-new-art-of-storytelling-focuses-on-the-composable-future">Contentful</a>, a leading composable content platform. Recently, the company announced a partnership with <a target="_blank" href="https://cmscritic.com/cms-monthly-recap-mailchimp-and-shopify-launch-direct-integration-bigcommerce-launches-ads-and-listings-on-google-and-more">BigCommerce</a> – a powerhouse open SaaS e-commerce platform – to help brands build personalized shopping experiences. </p><p>According to Contentful's press release, the combination will enable organizations to seamlessly integrate Contentful with their BigCommerce platform, easing the adoption of composable commerce and delivering one-of-a-kind, omnichannel buying experiences tailored to customer needs and preferences. </p><h3>Tapping composable commerce to drive omnichannel growth</h3><p>As Contenful's press release codified, today’s consumer expects a buying experience that is fast, personalized, and consistent across channels. Even the most loyal customer will quickly turn away from a brand if the experience is less than stellar. </p><p>At the same time, many brands are held back by outdated content systems that lack the flexibility and scalability required to deliver engaging experiences that meet consumer expectations and drive conversion. This is where Contentful's partnership with BigCommerce provides a 1-2 punch of business scalability and acceleration, with a focus on digital commerce. </p><p>“Brands want to deliver unmatched personalization and customer experience across every customer touchpoint, and our partnership with BigCommerce makes it easier for digital teams to deliver on that goal,” said <a target="_blank" href="https://www.linkedin.com/in/steve-sloan-213515/">Steve Sloan</a>, CEO of Contentful. “With content as an integral part of a brand’s storefront, businesses can deliver truly engaging experiences at scale.”</p><h3>Contentful and BigCommerce increase conversion and growth </h3><p>With Contentful and BigCommerce, customers will now have the flexibility and openness of a composable, API-first approach to deliver best-in-class customer experiences and outpace the competition. Customers will be able to orchestrate their content and messaging across brands, regions, and channels to create seamless shopping experiences at scale. </p><p>To help customers get started quickly, an accelerator is available for BigCommerce and Contentful that simplifies implementation and reduces time to market. Built by joint partners <a target="_blank" href="https://cmscritic.com/myplanet-rebrands-to-orium-after-11m-investment-targets-growth-in-composable-commerce">Orium</a> and Gluo – and designed for retail and B2C brands of any size – the accelerator enables organizations to deploy Contentful and BigCommerce with confidence, dependability, and speed. </p><p>“Our partnership with Contentful further illustrates our commitment to providing merchants access to the highest-caliber technologies and service providers available in the industry,” said <a target="_blank" href="https://www.linkedin.com/in/kleinrussell/">Russell Klein</a>, Chief Commercial Officer, BigCommerce. “Contentful shares our desire to help merchants sell more and grow faster to maximize success, and we look forward to working together to mutually support customers.”</p>

Contentful Teams with BigCommerce to Help Customers Ease Adoption of Composable Commerce

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<p>Yesterday, the <a href="https://www.cmscritic.com/mach-alliance-releases-study-on-adoption-of-mach-technologies-by-tech-leaders-qa-with-sonja-keerl/">MACH Alliance</a> – a group of independent tech companies dedicated to advocating for open, best-of-breed technology ecosystems – <a href="https://machalliance.org/newsroom/stripe-joins-the-mach-alliance">announced that Stripe</a> had joined its membership ranks. This noteworthy addition brings the organization to nearly 90 members.</p>
<p><a href="https://stripe.com/en-nl">Stripe</a>, a leading internet payment processing platform, is trusted by enterprises around the globe to accept payments, send payouts, and manage their businesses online. This includes leading brands like Amazon, BigCommerce, Ford, Zara, Maersk, and more.</p>
<p>“Stripe serves as an excellent example of a company that’s built upon a modern technical infrastructure,” said <a href="https://www.cmscritic.com/the-future-is-composable-a-conversation-with-new-mach-alliance-president-casper-rasmussen/">Casper Rasmussen</a>, MACH Alliance president. “They’ll be strong champions for the Alliance across their vast network of users and partners, which will influence broader embrace of MACH across the fintech category.”</p>
<p>As noted in the MACH Alliance press release, organizations of all backgrounds – from startups to digital natives to traditional enterprises – require MACH principals to grow. According to its <a href="https://machalliance.org/newsroom/mach-global-research-2023">annual survey </a>of global IT decision-makers, the inability to innovate stifles competitiveness. This is further compounded by the need to accelerate time to market. Adding Stripe to the MACH Alliance provides another trusted technology layer for building composable architectures to meet the demands of an evolving market – allowing businesses to respond to change and deliver customer experiences faster and at scale.</p>
<p>“MACH Alliance is enhancing the online commerce space and is a leading standard for the industry,” said <a href="https://www.linkedin.com/in/dorothycopeland/">Dorothy Copeland</a>, global head of partnerships at Stripe. “Becoming a member was an obvious choice – many existing Alliance members are already Stripe users and partners, which demonstrates the importance of this ecosystem to accelerate digital experiences." </p>
<p>The Stripe announcement comes as the MACH Alliance begins its <a href="https://the.machalliance.org/machtwo/">MACH Two Conference</a> in Amsterdam. The event – dubbed “Art and Science” – offers two days with expert practitioners and C-suite leaders as they discuss the future of composable technology. Speakers from the Lego Group, Harry Rosen, and other respected industry brands will provide insight through their successful MACH and composable use cases. The conference will also feature MACH technology ISVs and system integrators from the Alliance member community building MACH and composable solutions.</p>
<h2>About the MACH Alliance</h2>
<p>The MACH Alliance is a [501(c)(6)] non-profit organization, governed by an independent board and does not endorse specific vendors, members or otherwise. The Alliance was formed in June 2020 to help enterprise organizations navigate the complex modern technology landscape. It aims to guide and show the business advantage of open tech ecosystems that are Microservices based, API-first, Cloud-native SaaS and Headless. All MACH Alliance members meet certification principles that are published on the website. The MACH Alliance welcomes technology companies and individual industry experts who share the same vision for the future. Learn more at <a href="https://machalliance.org/">machalliance.org,</a> read here about <a href="https://machalliance.org/insights/mach-certification-a-seal-of-confidence">MACH certification</a> and follow us on <a href="https://twitter.com/machalliance">Twitter</a> and <a href="https://www.linkedin.com/company/machalliance/">LinkedIn</a>.</p>
<h2>About Stripe</h2>
<p>Stripe is a financial infrastructure platform for businesses. Millions of companies – from the world’s largest enterprises to the most ambitious startups – use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Headquartered in San Francisco and Dublin, the company aims to increase the GDP of the internet.</p>


Stripe Joins MACH Alliance, Bringing Organization to Nearly 90 Members

MACH Alliance and Stripe logo for announcement

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