As composable commerce becomes a critical goal for organizations, headless CMS vendors are looking to expand their capabilities into the burgeoning space.
Among them is Contentful, a leading composable content platform. Recently, the company announced a partnership with BigCommerce – a powerhouse open SaaS e-commerce platform – to help brands build personalized shopping experiences.
According to Contentful's press release, the combination will enable organizations to seamlessly integrate Contentful with their BigCommerce platform, easing the adoption of composable commerce and delivering one-of-a-kind, omnichannel buying experiences tailored to customer needs and preferences.
As Contenful's press release codified, today’s consumer expects a buying experience that is fast, personalized, and consistent across channels. Even the most loyal customer will quickly turn away from a brand if the experience is less than stellar.
At the same time, many brands are held back by outdated content systems that lack the flexibility and scalability required to deliver engaging experiences that meet consumer expectations and drive conversion. This is where Contentful's partnership with BigCommerce provides a 1-2 punch of business scalability and acceleration, with a focus on digital commerce.
“Brands want to deliver unmatched personalization and customer experience across every customer touchpoint, and our partnership with BigCommerce makes it easier for digital teams to deliver on that goal,” said Steve Sloan, CEO of Contentful. “With content as an integral part of a brand’s storefront, businesses can deliver truly engaging experiences at scale.”
With Contentful and BigCommerce, customers will now have the flexibility and openness of a composable, API-first approach to deliver best-in-class customer experiences and outpace the competition. Customers will be able to orchestrate their content and messaging across brands, regions, and channels to create seamless shopping experiences at scale.
To help customers get started quickly, an accelerator is available for BigCommerce and Contentful that simplifies implementation and reduces time to market. Built by joint partners Orium and Gluo – and designed for retail and B2C brands of any size – the accelerator enables organizations to deploy Contentful and BigCommerce with confidence, dependability, and speed.
“Our partnership with Contentful further illustrates our commitment to providing merchants access to the highest-caliber technologies and service providers available in the industry,” said Russell Klein, Chief Commercial Officer, BigCommerce. “Contentful shares our desire to help merchants sell more and grow faster to maximize success, and we look forward to working together to mutually support customers.”