Articles - Page 148

Agentic AI for Agencies in 2026

bmckeiver

<a href="https://www.contentstack.com/" target="_blank">Contentstack</a>, a leading composable digital experience platform, has announced the details of its annual customer conference <a href="https://hopin.com/events/contentcon-2023-b457f92b-1b36-4b14-ab98-2e9997fd6326/registration" target="_blank">ContentCon</a>, which will be held May 8-10, 2023. The conference will host in-person attendees at the <a href="https://www.hotelvanzandt.com/?gclid=CjwKCAjwov6hBhBsEiwAvrvN6BrprCkd8CfhkkHMLTmec3hO_vjpADrx_azcyRskPIA22yckdrggGhoCUDIQAvD_BwE" target="_blank">Hotel Van Zandt</a> in Austin, Texas, with an exciting lineup of speakers, workshops, and networking opportunities.
Attendees who cannot make the trip to the Lone Star state can also register to attend virtually and for free.
<h2>Who’s who at ContentCon?</h2>
Contentstack just revealed its keynote speakers for the event, which include an all-star lineup of strategic business leaders, thought leaders, and composable evangelists.
<a href="https://www.linkedin.com/in/heylgo/" target="_blank">Laura Gassner Otting</a> – Best-Selling Author, Catalyst, and Executive Coach
Laura inspires people to push past the doubt and indecision that keep great ideas in limbo by helping audiences think bigger and accept greater challenges that reach beyond their current, limited scope of belief.
<a href="https://www.linkedin.com/in/julietteolah/" target="_blank">Juliette Olah</a> – Senior Senior Manager, Editorial Content at <a href="https://www.booking.com/?aid=2062892&amp;label=147268094501561094234084590185684619184&amp;anid=147268094501561094234084590185684619184" target="_blank">Booking.com</a>
Juliette leads and inspires happy teams who delight audiences with awesome content. Juliette's keynote will cover The Art and Science of Content Strategy.
<a href="https://www.linkedin.com/in/richardbilton/" target="_blank">Richard Bilton</a> – Director of Technology at Leesa Sleep
With a background in sales, development, and eCommerce, Richard helps businesses see the value of the website as their superstar salesman that never sleeps. Richard will share How Leesa Sleep is Realizing the Personalization Dream.
<a href="https://www.linkedin.com/in/mjmontgomery/" target="_blank">Mindy Montgomery</a> – Associate Director, Product Management, ASICS
Mindy has deep expertise in consulting and transforming industries through technology. Mindy's keynote will be a guide to surviving RFPs, titled It Takes a Village to Raise a Platform.”
<a href="https://www.linkedin.com/in/jurrevanruth/" target="_blank">Jurre van Ruth</a> – Strategic Program Manager, ‘Composable DXP’, at PostNL
Jurre helps PostNL, a mail and logistics solutions provider, build the future of delivery from the Benelux (Belgium, Netherlands, and Luxembourg). Jurre's keynote will address Headless as an Accelerator for Innovation.
<a href="https://www.linkedin.com/in/nehasampat/" target="_blank">Neha Sampat</a> – Founder and CEO at Contentstack
An outspoken advocate for equality &amp; women leaders, Neha was named Female Tech Trailblazer in 2020, CEO of the Year by Aragon in 2018, and an “SF Business Times 40 under 40” honoree in 2015.
<h2>What to expect</h2>
While promoting the event on its website, Contentstack stated it is “calling all status-quo-busters to join the composable future.” This customer-focused event promises to empower new Contentstack users or seasoned veterans to elevate their skills and expertise in composable technology and composable leadership.
Contentstack knows something about customer satisfaction. One of its promises to users is <a href="https://www.cmscritic.com/contentstack-launches-new-marketplace-to-accelerate-composable-digital-experience-innovation/">“Care Without Compromise,”</a> which helps customers find solutions often using cross-vendor resolutions.
Throughout the event, attendees can stop by the Contentstack Help Bar for expert advice or attend an expert-led workshop to hone their knowledge about the composable space. Participants can also expect vibrant discussions at one of the many networking events.
For more information on logistics and details of the event, please <a href="https://hopin.com/events/contentcon-2023-b457f92b-1b36-4b14-ab98-2e9997fd6326/registration" target="_blank">register here</a>.
<h2>About Contentstack</h2>
<a href="https://www.contentstack.com/" target="_blank">Contentstack</a> – the Content Experience Platform (CXP) category leader – empowers marketers and developers to deliver composable digital experiences at the speed of their imagination. Companies such as ASICS, Chase, Express, Holiday Inn, Icelandair, Mattel, McDonald's, Mitsubishi, Riot Games, and Shell trust Contentstack to power their most critical content experiences with uncompromising scale and dependability. Famous for its Care without Compromise™, Contentstack has achieved the industry's highest customer satisfaction rating. Contentstack is also a founder of the MACH Alliance, setting the industry agenda for open and composable technology that is Microservices-based, API-first, Cloud-native SaaS, and Headless. Learn more at <a href="http://www.contentstack.com/" target="_blank">http://www.contentstack.com</a>.

Contentstack Presents the ‘Future of Composable’ at ContentCon, May 8-10

mk-patterson

Today, <a href="https://conscia.ai/" target="_blank">Conscia.ai</a>, the Digital Experience Orchestration (DXO) platform, announced <a href="https://www.linkedin.com/in/bartomlo/" target="_blank">Bart Omlo</a> as its new Global Head of Sales. 
According to its <a href="https://www.prnewswire.com/news-releases/consciaai-the-pioneer-of-digital-experience-orchestration-dxo-appoints-bart-omlo-as-global-head-of-sales-301812271.html?tc=eml_cleartime" target="_blank">news release</a>, Omlo will be responsible for driving Conscia.ai's revenue growth and expanding its customer base by leveraging his knowledge and expertise in an evolving digital experience space. He will work closely with the executive leadership team to identify new market opportunities, develop partnerships, and build a world-class sales organization.
"We are beyond excited to have Bart join our team at Conscia," said <a href="https://www.cmscritic.com/from-legacy-to-composable-whats-the-best-way-forward/">Sana Remekie</a>, CEO of Conscia.ai. "We are truly impressed with his track record of building world-class sales organizations, his in-depth understanding of the evolving digital experience space, and [we] are confident about his ability to help scale our business globally. We look forward to reaching new heights together and taking the headless and composable industry by storm."
<h2>Deep experience in enterprise content management, headless, and more</h2>
Omlo brings nearly two decades of experience in enterprise content management to his new role at Conscia. Most recently, he served as vice president of sales at <a href="https://www.kentico.com/" target="_blank">Kentico</a> and later as CEO at <a href="https://kontent.ai/" target="_blank">Kontent.ai</a> – where he was integral to <a href="https://www.cmscritic.com/kontent-ai-raises-40-million-to-bring-the-power-of-ai-to-content-management/">raising $40 million</a> in Series A funding for the startup.
<h2>A bright outlook at Conscia.ai</h2>
With Omlo’s experience and Conscia’s movement to build best-of-breed architectures to deliver connected, omnichannel digital experiences for customers, Conscia believes they can take DXO to new heights. Conscia.ai's zero-code, API-first, DXO platform empowers businesses to orchestrate consistent and connected user experiences throughout the customer journey.
Conscia says organizations that have taken the first step towards modular and headless architectures are grappling with a lack of business user control to orchestrate experiences – and wish to reduce their day-to-day reliance on IT teams to deliver personalized customer experiences.
"I am excited to join Conscia and work with such a talented and passionate team to drive growth in the Digital Experience Orchestration space," said Omlo. "Composability is the future and I am thrilled to be a part of a company that is at the forefront of this trend by offering an innovative solution which allows organizations to stay in control of their omnichannel digital experiences while future-proofing their tech stacks."
<h2>About <a href="https://c212.net/c/link/?t=0&amp;l=en&amp;o=3852302-1&amp;h=3995890254&amp;u=https%3A%2F%2Fconscia.ai%2F&amp;a=Conscia.ai" target="_blank">Conscia.ai</a></h2>
Conscia is the pioneer of the Digital Experience Orchestration (DXO) platform that facilitates assembly of intelligent, data-driven experiences within a composable tech stack. It provides a centralized UI to manage personalized, omnichannel experiences with intuitive control for A/B testing, performance tracking, and integration with best-of-breed tools for business teams. For IT teams, Conscia offers a frontend and backend-agnostic, zero-code API 'Orchestration as a Service' that simplifies the frontend code and enables a truly headless architecture. With powerful features like a universal backend API connector, a native decision engine, observability, monitoring, analytics, and legacy modernization, Conscia.ai offers the most comprehensive solution on the market to accelerate the move to and adoption of composable architectures for business and digital teams.
Conscia has created 'Composable Recipes' showcasing connections to Contentstack, Contentful, Storyblok, Kontent.ai, Agility CMS, Segment, Talon.One, Cloudinary, Commercetools, BigCommerce, AWS Opensearch, Elasticsearch and many more best-of-breed solutions over the last few months. Conscia is a validated partner of AWS and now available for purchase on AWS Marketplace.

Conscia.ai Appoints Bart Omlo to Global Head of Sales

Conscia.ai logo with a black-and-white headshot of Bart Omlo

What's the story, morning glory? It's a Magical Mystery Tour... 
<a href="https://www.contentful.com/" target="_blank">Contentful</a> is joining with customers, partners, and other composable evangelists and advocates to inform and educate on the power of composable content.
<a href="https://www.contentful.com/storylines/" target="_blank">The Storylines Tour</a> will be making stops in five major cities, beginning in May and continuing through October. The first stop was Thursday in New York City.
<h2>What to expect from the Storylines Tour</h2>
More than just a crash course on composable technology, Contentful is paving the way for learning through the power of storytelling. Major brands like Google, Audible, Kraft Heinz, KFC (and many more) are sharing the ways they have used digital experiences to enhance their brands and delight and inspire customers.
Contentful customers and partners have been invited to speak and present on the wins they’ve seen by embracing composable content, with different tracks available for attendees to make the most of this one full-day conference.  
Each stop on the tour will include a keynote, workshops, and a networking happy hour. Headlining the first stop in New York is <a href="https://www.linkedin.com/in/videogamesprof/" target="_blank">Dr. Kris Alexander</a>, a TED Conferences speaker and professor of video games at Toronto Metropolitan University, as well as the Director of the Red Bull Gaming Hub. An agenda has also been posted for the first event. Contentful will provide updates and additional information on speakers and the agenda for later stops the dates draw closer.
<h2>Composable is going global</h2>
Interested in attending a stop on the Storylines tour? Chances are it’s coming to a city near you – or better yet, one you’d really like to visit.
<a href="https://www.contentful.com/storylines/new-york/" target="_blank">New York City</a> – May 4
<a href="https://www.contentful.com/storylines/paris/" target="_blank">Paris</a> – May 25
<a href="https://www.contentful.com/storylines/london/" target="_blank">London</a> – June 29
<a href="https://www.contentful.com/storylines/silicon-valley/" target="_blank">Silicon Valley</a> – October 5
<a href="https://www.contentful.com/storylines/silicon-valley/" target="_blank">Berlin</a> – October 19
Questions? Email <a href="mailto:storylines@contentful.com">storylines@contentful.com</a>.
<h2>About Contentful</h2>
The Contentful® Composable Content Platform brings the building blocks of content together to create once and reuse for any digital experience. The API-first platform integrates easily with data sources and new functionality as digital experiences and technology evolve. With built-in <a href="https://www.contentful.com/help/orchestration/" target="_blank">orchestration</a>, a robust app ecosystem, and <a href="https://www.contentful.com/platform/extensibility/app-framework/" target="_blank">app framework</a> to easily extend the platform, Contentful frees teams across the business to work together to connect, create, and extend content more efficiently. Contentful helps companies unlock the power of digital content so they can build faster and deliver at scale, making their content a strategic business asset. Nearly 30% of the Fortune 500 and thousands of companies around the world rely on Contentful to help them bring their best ideas to life. For more information, visit <a href="https://www.contentful.com/" target="_blank">www.contentful.com</a>.

Contentful Announces Storylines Tour in Five Major Cities

As a self-diagnosed cinephile, I can’t deny the power of <a href="https://www.imdb.com/name/nm0000131/" target="_blank">John Cusack</a>.
He’s just… well, he’s John Cusack.
Talk about a body of work: in addition to his brief appearance in <a href="https://www.imdb.com/title/tt0088128/?ref_=fn_al_tt_1" target="_blank">Sixteen Candles</a>, Cusack would go on to star in comedic hits like <a href="https://www.imdb.com/title/tt0146882/?ref_=fn_al_tt_1" target="_blank">High Fidelity</a> and <a href="https://www.imdb.com/title/tt0119229/?ref_=fn_al_tt_1" target="_blank">Grosse Point Blank</a>. He later dabbled with Westerns and psychological thrillers and even produced a string of veritable rom-coms.
And, of course, who can forget the modern classic <a href="https://www.imdb.com/title/tt1231587/?ref_=fn_al_tt_1" target="_blank">Hot Tub Time Machine</a>?
IMDB listings aside, Cusack is perhaps most revered for his role as Lloyd Dobler in <a href="https://www.imdb.com/title/tt0098258/?ref_=fn_al_tt_1" target="_blank">Say Anything</a> (the one with the boom box). It’s the last wave of 80s celluloid, set against the backdrop of a proto-grunge Seattle – and it singlehandedly crystallizes the teenage angst of the era.
I recently saw Cusack in person at a local film festival, where he accompanied a screening in a small, intimate theater. After the show, he was interviewed on stage, where he talked about the massive transformation engulfing the film industry – and how today’s tools enable anyone to tell stories with just an iPhone and an idea.
Despite this degree of newfound accessibility, Cusack also expressed frustration with large corporate studios that still own the mindshare in the market. He said they’re too risk averse, banking on “superheroes in tights” over independent films. At the same time, these large studios are producing and distributing epic work on a scale that smaller studios can’t compete with.
Across the CMS market (that’s content management system, not “Cusack Movie Syndication”), there’s a similar plot playing out. In a composable world where newer headless and decoupled technologies are powering choice, larger integrated platforms continue to provide an abundance of benefits. Organizations are making decisions based on a bevy of factors, such as complexity and vendor lock-in, but there seems to be more confusion in the script than ever.
That’s why people – both on the customer and the vendor side – continue to be important to the educational process, particularly as buyers weigh a shift towards the complexity of composable.
I recently caught up with Rich Chivers, CEO of <a href="https://www.zengenti.com/" target="_blank">Zengenti</a> – the company behind <a href="https://www.contensis.com/" target="_blank">Contensis CMS</a> – and we chatted at length about the confusion and challenges that the terminology presents, and why customer experience is still the star of the show. He also gave us a sneak peek at what’s coming from Contensis.
<h2>Coming to terms with the “composable” term</h2>
Since I last spoke with Rich in 2022, composable has taken center stage, particularly from a marketing perspective. While Contensis pitches itself as a platform that is beyond headless and more than hybrid, the company also provides some modicum of hands-on implementation. This gives Rich some unique optics, and I wanted to learn how he viewed the composable explosion through that lens.
“If we go way back to web 2.0 with Ajax, this [composable] stuff was being done – it just wasn’t branded in the same way,” he said. “I think composable is becoming something that people can hang on to. And it's a nice term that describes what we've been trying to get to forever. But for us, it's not really new.”
This reflects what I’ve been hearing from other CMS and DXP platforms up and down the spectrum. In fact, at the <a href="https://www.boye-co.com/conferences/cmskickoff23/program" target="_blank">2023 Boye &amp; Company CMS Kickoff</a> in January, several established vendors reinforced their use of APIs for over a decade, allowing them to integrate with third-party systems and power headless strategies.
Granted, this was before the Wild West of omnichannel, where CMS was primarily focused on the web. As <a href="https://www.linkedin.com/in/deane/" target="_blank">Deane Barker</a> of <a href="https://www.cmscritic.com/optimizely-partners-with-google-cloud-to-take-experimentation-to-the-next-level/">Optimizely</a> observed <a href="https://www.linkedin.com/posts/deane_do-you-really-need-a-headless-cms-activity-7051550183737757696-j-9O?utm_source=share&amp;utm_medium=member_desktop" target="_blank">during a recent podcast</a>, if you buy a web CMS today with a good headless API, you can solve more than one problem.
Rich echoed these sentiments. “We don't believe the CMS should be a CRM or an e-commerce platform altogether. It’s actually about getting the [customer] the right tool for the job – and integrating those services in the right way is how you should do things. Fundamentally, we've been delivering that for the last five or ten years.”
As Rich went on to note, composable is a great idea that solidifies what Contensis has been working towards – and in his words, it's fundamentally about APIs.
<h2>Is headless a kind of CMS… or a feature of CMS?</h2>
“It’s a really interesting question.”
After bouncing back and forth around the benefits of APIs and the Contensis position as a hybrid platform, I asked Rich how he felt about the moniker of headless. This was a heated topic of debate at the CMS Kickoff as well, bringing multiple POVs to the podium.
“If you think about what headless means, ultimately, we're saying that a developer can gain access to their content through an API in a meaningful manner – so of course, to answer the question, yes, you could quite happily say any CMS offering a great API can be headless. I don't think it's monolith versus microservice, the same sort of scales that move both ways all the time, becoming the separation between pure content and visualization. There's this constant sort of, ‘we want pure content we can deliver in any way’ versus ‘build a landing page and have it look like this.’ And, you know, we're curating. So going back to the headless question, yes – I think ultimately, it could be described as a feature of a CMS platform.”
But there’s more to it than that. As Rich detailed, Contensis is platformed for its headless capability, but it came from a heritage of head-centric features – and that was fraught with challenges.
“We effectively took what we had as a monolith provider and started again. I think for [any] monolith provider that's been used to delivering web content to a page with their templating system, they almost have to start again, because there's too many concepts wound up otherwise.”
One of the best observations Rich made was about the nature of CMS and what it means in a market of DXPs. It’s not clear – and to some extent, the emergence of visualization tools and other technologies to aid headless are further adding to the morass.
“There's all these sorts of gray areas,” he said. “Literally, where do you sit? Where do you position yourself, right?”
This is why listening to the customer is so essential.
<h2>Tipping towards growth with headless</h2>
Like many of his leadership contemporaries in the CMS market, Rich has a rearview mirror of experience that helps inform his vision. While the idea of a pure headless CMS is still relatively new, he’s been working with APIs for quite some time – and that brings some unique perspective to his outlook. 
I asked him to characterize the use cases that Contensis is seeing in 2023 and where headless fits in. His answer was resoundingly clear, but there was an interesting caveat about market maturity and persistent confusion.
“I'd say 95% of the opportunities we see today have definite requirements that you couldn't deliver without headless CMS from our end,” he said. “However, there’s a lot of misunderstanding out there. We bid for a Canadian university last year, and the tender process was actually cancelled in the end. They wanted an API first platform where they could do this, and they could do this. But then they wanted to drag and drop interfaces to do X, Y, Z. So they want both, but it's impossible to achieve because they're fundamentally different, right? We see a lot of people who come to us that still don't understand what [headless] actually means.”
Because of this knowledge gap, Rich and his team continue to engage with people to help them through the process. This is where a higher-touch, more consultative approach continues to prove valuable – particularly in the public sector, where Contensis serves a number of customers.
“We don't necessarily see us having massive growth in that area, but certainly from a business perspective, we're starting to see much more engagement from organizations who are properly understanding the problems, and then going, ‘yeah, how can we do this?’” he remarked. “But especially in the public sector, that need for handholding is really [essential to] the process. We're selling the idea of headless and the benefits it can bring, and helping them get to that place where they can realize it.”
<h2>Expanding beyond Blocks to Canvas</h2>
Rich and his team ushered in 2023 with a bang, introducing <a href="https://www.cmscritic.com/contensis-launches-blocks-new-container-first-website-builder-qa-with-richard-chivers/">its new Blocks platform</a> – a container-first way for developers to package and deliver code while managing releases through a familiar Contensis interface. A “block” is essentially a package of code built as a Docker image that runs on the Contensis cloud infrastructure, allowing site owners to deploy and manage easily. It’s still early days, but he seems bullish about it.
“Blocks is giving us the ability to be to take a full philosophical approach to headless,” he said. “You can use any stack for development you want, but you still have a management layer around it. You have all of the benefits of whatever frontend stack or backends you want to use, and deliver it through this new way of working.”
From a developer’s perspective, Rich said the company is seeing what they’ve been dreaming up for the last few years come to fruition. This includes a new feature called Canvas, an editor they’ve built from the ground up for creating long-form content in a really elegant, connected manner that will enhance the writing and creation experience. It’s slotted for the platform’s next release at the end of May.
“What’s different is it's an object-modeled format, so it's still JSON,” Rich said. “You write a blog in long form, but you can also decorate and attach. As a developer, you can consume this and use the parts you’re interested in, throw away [other] bits, and still use it as a full object model. Sometimes, people just want that slight bit of extra flexibility.”
In terms of the rest of the platform, Rich said we can expect big changes ahead. One big area of focus is the platform’s <a href="https://www.contensis.com/help-and-docs/user-guides/content-modelling/site-view/an-overview-of-the-site-view-interface" target="_blank">Site View</a> interface for powering navigation.
“Think tree navigation per CMS,” he said. “It's very common in the monolithic world, but not very common in headless. We create an API, which people can consume, to deliver all that. But we have some big changes coming around permissions and different bits and pieces, and we've had to do a complete rewrite from the ground up to make that possible because of performance. We’re almost providing this… composable platform within a platform.”
<h2>What’s next for Contensis? </h2>
In addition to its upcoming release and platform enhancements, I asked Rich what’s on the horizon as the composable debate rages on. I wanted to know the key differentiators in a shifting world of technology stacks – and how Contensis is positioned to compete for mindshare in a crowded market.
“I think the one big difference compared to a lot of other vendors is that we actually do get close to the problems,” he said emphatically. “We make sure we can solve those problems in a really elegant way because we’re connected – and we see them. For example, if we’ve got an engaged customer and they have an issue they’re just not sure how to solve, they can pull in one of our product owners or development team members to take a look with their own eyes rather than it just being ten problems they’re trying to solve in a lab. When it comes to delivery, we do deliver for our customers.”
As I mentioned earlier, Contensis and Zengenti bring a sort of “rare bird” quality to their position, allowing their team to support a product while engaging with customers in a meaningful way. This speaks to the company’s culture and the leadership that Rich provides. At the same time, he’s an early-rising, self-professed code fanatic that loves solving problems and making complex things simple – and seeing what customers can create.
“Some of this Blocks stuff we’ve been doing, there are examples where people have done certain things that we just never expected. You look at it and go, 'Wow, we never considered that as a way you could use it or what you could do.'”
As Contensis continues to write its own script for headless and composable, its proven commitment to customer experience will be an important part of the company’s evolution and how it will shape its place in the market. Giving customers the right tools to solve problems is a critical part of its promise, and it sounds like Rich and his team are hyper-focused on this goal.
No one knows what the future looks like, but having insight from the past is what great leaders rely on. Unfortunately, there’s no Hot Tub Time Machine to get you there – you have to experience it, learn from it, and keep expanding the story.

Contensis CMS Writes New Script for Composable and Headless: Interview with CEO Rich Chivers

matt-garrepy

Big news from <a href="https://www.wix.com/" target="_blank">Wix</a> today as it enters the headless game. The leading global SaaS platform for creating, managing, and growing online presence just announced the launch of Wix Headless, which enables developers to implement Wix's array of business solutions in new ways.
With Wix Headless, users can leverage composable APIs and software development kit (SDK) with any tech stack across different platforms and devices. Developers can use a variety of <a href="https://www.wix.com/app-market/collection/wix-business-solutions" target="_blank">Wix Business Solutions</a> that can all be accessed from the SDK and managed from within Wix's comprehensive management platform. These APIs are in sync and can be used out of the box with Wix's additional solutions, such as contacts and checkout.
"Wix Headless enables developers to use Wix in ways that weren't previously possible, from scaling their online presences to managing multiple complex projects in one place," said <a href="https://www.linkedin.com/in/shahartalmi/" target="_blank">Shahar Talmi</a>, GM Developer Platform at Wix. "We're constantly advancing our business solutions on Wix, and by providing developers  access to these APIs, with the ability to incorporate them into projects built on other platforms, we're accelerating the endless possibilities presented in the web development industry." 
<h2>New framework options and integrations</h2>
Wix Headless opens the door for using Wix Business Solutions with leading web frameworks, including React, Vue, Svelte, Qwik, and others – enabling more partnerships with leading full-stack solutions.
<a href="https://www.netlify.com/integrations/wix/#main" target="_blank">Netlify</a> is the first platform to partner with Wix in offering a quick start integration with Wix's <a href="https://www.wix.com/scheduling-software" target="_blank">Bookings</a>, <a href="https://www.wix.com/event/website" target="_blank">Events</a>, <a href="https://www.wix.com/ecommerce/website" target="_blank">eCommerce</a>, <a href="https://www.editorx.com/features/cms" target="_blank">CMS</a>, and Pricing Plans APIs. Some of the capabilities of these APIs include booking services for classes, courses, appointments, and subscriptions, managing events to create RSVPs, guest lists, selling tickets, and operating eCommerce businesses.
Wix has worked to develop products that enable more capabilities within the Wix platform. These tools include <a href="https://www.wix.com/velo" target="_blank">Velo</a>, which allows developers to use custom code, and <a href="https://support.wix.com/en/wix-blocks" target="_blank">Wix Blocks</a> – which enables the creation of highly customizable and reusable applications and widgets. It also includes the recent beta launch of <a href="https://www.codux.com/" target="_blank">Codux</a>, enabling designers to work directly on React code.
The launch of Wix Headless marks the first time the company is opening the backend to work outside the Wix platform, creating an even more robust portfolio of developer-centric solutions that enable easier scalability, more customization, and faster delivery of projects.
<h2>What can users expect?</h2>
According to the company's press release, Wix Headless will enable developers to:
<ul>
<li>Create custom solutions: Using APIs to access and manage business data in Wix's platform, developers can create custom solutions that integrate seamlessly with Wix Business Solutions, even if their delivery layer, site or app is not on Wix.</li>
<li>Multiple lines of business from one dashboard: Utilize Wix Business Solution APIs that are all integrated with Payments by Wix and can all be managed within the Wix dashboard.</li>
<li>Power multiple front-ends: Maximize how customers interact with a business by connecting multiple clients to a single Wix backend. For example, multiple websites, a mobile app, and a smartwatch app can all offer services for the same Wix backend business.</li>
<li>Connect additional sites or apps to existing projects on Wix: Developers with an operational Wix site can take advantage of the headless functionality without starting from scratch by keeping their existing Wix site and adding new sites or apps that access and service the same business.</li>
<li>Take advantage of a global payments infrastructure: Streamline payments with Payments by Wix to accept payments worldwide. Through Wix's provider platform, developers can connect to payment providers located in South America, North America, Europe, and more, without integrating multiple payment gateways.</li>
</ul>
Find out more information about Wix Headless <a href="https://www.wix.com/developers/headless" target="_blank">here</a>.
<h2>About Wix</h2>
<a href="https://www.wix.com/" target="_blank">Wix</a> is a leading platform to create, manage and grow a digital presence. What began as a website builder in 2006 is now a complete platform providing users with enterprise-grade performance, security, and a reliable infrastructure. Offering a wide range of commerce and business solutions, advanced SEO and marketing tools, Wix enables users to have full ownership of their brand, their data and their relationships with their customers. With a focus on continuous innovation and delivery of new features and products, anyone can build a powerful digital presence to fulfill their dreams on Wix.

Wix Headless Offers Developers Composable, API-First Solutions

cms-critic-staff

Wix logo with image of a headless man's torso and floating bowler hat

<a href="https://vercel.com/" target="_blank">Vercel</a>, the cloud platform for frontend developers, has released a new tool called <a href="https://vercel.com/docs/workflow-collaboration/visual-editing" target="_blank">Visual Editing</a> – designed to help frontend developers and marketers create and edit content directly on the Vercel site. These changes can then be synchronized and sent back to a user’s headless CMS without ever opening it.
The feature is being launched with <a href="https://www.cmscritic.com/sanity-raises-39-million-focuses-growth-on-content-as-data-for-transformative-digital-experiences/">Sanity</a>, and its current version is in a limited private beta for Sanity CMS enterprise users.
<h2>Experience live changes instantly</h2>
Unlike a monolithic digital experience platform where users typically make content changes in a one-size-fits-all WYSIWYG editor, tech stacks with a headless CMS may find it difficult to find and edit content from the decoupled architecture. This is especially true for content-heavy marketing teams without the technical expertise to rely on a headless system.
With Visual Editing, each team can visually see the content they’d like to edit in an easy-to-use and easy-to-connect editor – and watch live edits be imported into the headless CMS. Marketing teams will no longer have to rely on developers to make changes, freeing up resources for both teams.
Activating this new feature is meant to be seamless. From a <a href="https://vercel.com/blog/visual-editing" target="_blank">Vercel blog article</a> announcing the tool, implementing Visual Editing with Sanity's modern CMS does not require any changes to how a site is programmed. CMS providers can simply add an additional argument when calling a CMS API, and visual editing becomes available.
<h2>Focus on user experience</h2>
Vercel has made many strides to enhance the user experience, including <a href="https://vercel.com/docs/concepts/incremental-static-regeneration/overview" target="_blank">Incremental Static Regeneration</a>, which allows users to create or update content without redeploying a site. Another feature called <a href="https://vercel.com/docs/concepts/deployments/preview-deployments" target="_blank">Preview Deployments</a> allows users to preview changes in an app during live deployment without merging changes to a Git project’s production branch. A tool called <a href="https://vercel.com/docs/workflow-collaboration/comments">Comments</a> was added recently to allow teams and invited participants to leave direct feedback.
Each change marks a new level of sophistication in providing users the tools they need to edit content quickly and without the constant starting and stopping often documented by any large content team in charge of deploying multiple sites or massive quantities of content.
<h2>What’s next for Vercel?</h2>
With many recent changes dedicated to improving user experience and actively deployed features that cement that commitment, there appears to be a lot of interesting innovation on the horizon. The announcement of its latest product feature has already delighted customers, marketers, and developers alike, even while still in beta. 
It's worth noting that Vercel is an <a href="https://www.businesswire.com/news/home/20230404006070/en/Vercel-Expands-its-Cloud-Offering-to-AWS-Marketplace-and-Joins-AWS-ISV-Accelerate-Program" target="_blank">AWS partner</a> and a <a href="https://machalliance.org/newsroom/MACH-Alliance-Announces-New-Members-Capgemini-Sitoo-and-Vercel" target="_blank">member</a> of the MACH Alliance, a nonprofit organization committed to expanding MACH (microservices, API-first, cloud-native SaaS, and headless) architecture.
<h2>About Vercel</h2>
Vercel is the cloud platform for frontend developers, providing the speed and reliability innovators need to create at the moment of inspiration. By providing the toolkit frontend teams love, Vercel unlocks developer potential and enables you to go from idea to global application in seconds. Vercel enables customers like Under Armour, Nintendo, The Washington Post, and Zapier to build delightful user experiences on the Web.
<h2>About Sanity</h2>
Sanity is the platform for structured content that lets teams build exceptional digital experiences. By treating content as data, modern organizations use our APIs to build optimal editing workflows and share content between systems to increase digital velocity. Our mission is to be the most versatile system for creating and distributing digital content to any device, application or channel. Dual-headquartered in San Francisco and Oslo, Norway, Sanity is used by thousands of companies including Unilever, Puma, National Geographic, and Condé Nast. Learn more at <a href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.sanity.io%2F&amp;esheet=52763704&amp;newsitemid=20220628005411&amp;lan=en-US&amp;anchor=http%3A%2F%2Fwww.sanity.io&amp;index=8&amp;md5=f5b2de497d993d89c1f5d03eadc1fb60" target="_blank">http://www.sanity.io</a>.

Vercel Launches New Visual Editing Feature with Sanity CMS

“We all enjoy a good story. And we keep coming back to really good stories, regardless of whether or not we know how they end.”
In the first minute of the documentary-style film <a href="https://www.contentful.com/the-new-art-of-storytelling/" target="_blank">“The New Art of Storytelling: A Look at the Future of Content,”</a> <a href="https://www.linkedin.com/in/jodie-whelan-b8726470/" target="_blank">Dr. Jodie Whelan</a>, Associate Professor of Marketing at York University, sets an undeniable tone with these words. It’s an observation that resonates throughout the masterful 15-minute production released by <a href="https://www.contentful.com/" target="_blank">Contentful</a>, a leading composable content platform.
Launched in conjunction with the <a href="https://www.cmscritic.com/contentful-announces-storylines-tour-in-five-major-cities/">Contentful Storylines Tour</a>, “The New Art of Storytelling” illuminates the connections between technology, content, and the humans that create and consume it. While the central theme is that stories matter, the film explores how stories are told and the ways audiences interact with them.
In the film, members of Contentful – along with industry thought leaders and global agencies such as <a href="https://www.valtech.com/" target="_blank">Valtech</a> – are interviewed about key trends, citing examples of transformation across the content space. Through their voices, the film projects its own narrative about the future of content – and how that future is composable.
<h2>Omnichannel is now omnipresent</h2>
In the film, <a href="https://www.linkedin.com/in/sam-maglio-254128bb/" target="_blank">Dr. Sam Maglio</a>, Associate Professor of Marketing and Psychology at the University of Toronto, conjured the late great media philosopher <a href="https://en.wikipedia.org/wiki/Marshall_McLuhan" target="_blank">Marshall McLuhan</a> with this famous quote:
“The medium is the message.”
Indeed. Maglio reinforces how pertinent this is in an omnichannel world. Gone are the days when brands could craft one version of content to be used in most traditional media settings. Whether a brand is attempting to reach an audience through a quippy tweet or to unlock the Web3 marketplace in a major metaverse launch, the limits of reaching a consumer are growing larger – and the stakes are higher. 
“Content has come a very long way in a very short period of time because there [are] so very many ways that consumers access content nowadays,” Maglio said.
So what does that mean for brands? Everything.
Along with his peers, Maglio’s commentary in the film zeroes in on the evolution of consumer behavior and how brands are changing to meet consumers across multiple channels. Touching the customer cannot happen once or twice through ad interruptions or a sponsored Facebook post – the touch points must feel organic, and they must come often. It’s a fantastic account of where things are heading.
<h2>Why composable content?</h2>
The term “composable” is driving significant interest across the digital experience space. Many enterprises are looking to <a href="https://www.cmscritic.com/the-future-is-composable-a-conversation-with-new-mach-alliance-president-casper-rasmussen/">MACH</a> (Microservices, APIs, Cloud-first SaaS, Headless) and composable as key activators for reaching markets faster and responding quickly to change. It also mitigates the challenges of vendor lock-in and painful “rip and replace” upgrades or migrations.
On the content side, composable is enabling omnichannel strategies with structured components that can be used consistently across multiple frontends or endpoints, from web to digital signage to IoT devices. 
“Composable content seems like a win-win for everyone involved,” Maglio said in the film. “On the brand side, it makes sure they are delivering a consistent message across all platforms. They can author something once, create the content, and make sure they can have a consistent message delivered to all potential customers through all potential channels.”
In a <a href="https://www.prnewswire.com/news-releases/contentful-launches-new-capabilities-to-simplify-and-accelerate-delivery-of-digital-experiences-at-scale-301816101.html" target="_blank">news release</a> earlier this month, Contentful announced new capabilities to simplify and accelerate the delivery of digital experiences at scale. Some of the features mentioned include new pre-built integrations, a Live Preview feature that offers enhanced content visualization and optimization, and an AI Content Generator.
In the film, <a href="https://www.linkedin.com/in/lnicolefrance/" target="_blank">Nicole France</a>, Director of Content at Contentful, discussed how this use of composable technology influences developers, marketers, and ultimately consumers.
“There’s another really important aspect to composable content as well,” she said. “It’s as much about how we are using and structuring content to be reused and recomposed across any variety of channels and any number of permutations and combinations. But the flip side of the coin is it’s also about how we create the work environment in which the job of doing that actually takes place.”
With brand new features recently announced, a stellar lineup of speakers and workshops at the ongoing Storylines Tour, and now a beautifully executed documentary film showcasing exactly how Contentful and their partners are telling stories in new and compelling ways, the “future of content” looks robust.
Content-full, even.
You can check out the film at <a href="https://www.contentful.com/the-new-art-of-storytelling/" target="_blank">https://www.contentful.com/the-new-art-of-storytelling/.</a>
<h2>About Contentful 
</h2>
The Contentful® Composable Content Platform brings the building blocks of content together to create once and reuse for any digital experience. The API-first platform integrates easily with data sources and new functionality as digital experiences and technology evolve. With built-in orchestration, a robust app ecosystem, and app framework to easily extend the platform, Contentful frees teams across the business to work together to connect, create, and extend content more efficiently. Contentful helps companies unlock the power of digital content so they can build faster and deliver at scale, making their content a strategic business asset. Nearly 30% of the Fortune 500 and thousands of companies around the world rely on Contentful to help them bring their best ideas to life. For more information, visit <a href="https://c212.net/c/link/?t=0&amp;l=en&amp;o=3856597-1&amp;h=511813223&amp;u=http%3A%2F%2Fwww.contentful.com%2F&amp;a=www.contentful.com" target="_blank">www.contentful.com</a>.

Lights, Camera, Action: Contentful’s Film “The New Art of Storytelling” Focuses on the Composable Future

May is in full bloom for the <a href="https://www.cmscritic.com/the-future-is-composable-a-conversation-with-new-mach-alliance-president-casper-rasmussen/">MACH Alliance</a>. The organization just announced the addition of five new members this month, <a href="https://machalliance.org/members" target="_blank">raising its tally to 85</a>. 
The new members – <a href="https://www.dotsource.de/" target="_blank">dotSource,</a> <a href="https://www.kbrw.com/" target="_blank">Kbrw</a>, <a href="https://pimberly.com/" target="_blank">Pimberly</a>, <a href="https://www.sheerid.com/business/" target="_blank">SheerID</a>, and <a href="https://www.xiatech.co.uk/" target="_blank">Xiatech</a> – represent independent software vendors (ISV), start-up ISVs, and system integrators from across the globe. Each has met the membership requirements and is focused on delivering MACH-compliant solutions to help organizations future-proof their composable strategies.
<h2>dotSource</h2>
dotSource is a leading digital agency based in Jena, Germany. It specializes in developing and implementing products for marketing, sales, and services.
According to its <a href="https://www.dotsource.com/agency/press/commitment-to-flexibility-and-scalability-dotsource-gmbh-joins-the-mach-alliance/" target="_blank">news release</a>, dotSource expects its System Integrator membership to provide valuable inspiration and stimulate fruitful exchange on microservices architectures and headless solutions.
Together with its partners <a href="https://commercetools.com/" target="_blank">commercetools</a>, <a href="https://www.akeneo.com/" target="_blank">Akeneo</a>, <a href="https://www.cmscritic.com/what-contentfuls-175m-investment-round-means-for-the-future-of-cms/">Contentful</a>, and <a href="https://www.cmscritic.com/bloomreach-acquires-exponea-secures-150m-investment-to-power-e-commerce-saas-expansion/">Bloomreach</a>, dotSource intends to carry out numerous projects in the coming months and years – and take the implementation of digital experience platforms using MACH architectures to an even higher level.
<h2>Kbrw</h2>
Kbrw is a Paris-based order management, warehouse management, integrated inventory management, and order capture solutions company. The company specializes in digital transformation for organizations and their supply chains, and has successfully developed, deployed, and maintained dedicated solutions for clients of all sizes in more than 100 countries across the world. Kbrw will also be joining the MACH Alliance as an ISV member.
<a href="https://www.prnewswire.co.uk/news-releases/kbrw-enters-into-a-strategic-partnership-with-commercetools-the-world-s-leading-platform-for-next-generation-b2c-and-b2b-commerce-824591973.html" target="_blank">Last summer</a>, Kbrw entered into a strategic partnership with commercetools, another MACH Alliance member, to deliver better customer experiences for its customers by utilizing Kbrw’s order and purchasing management capabilities.
<h2>Pimberly</h2>
Pimberly is a product information management (PIM) platform, specializing in data and digital assets. Pimberly helps businesses expand their online sales rapidly through efficient management of product information. The platform allows retailers, brands, distributors, and manufacturers to harness and enrich large, complex volumes of product data across multiple channels and regions – enabling them to expand product delivery to more markets faster and deliver high growth in online revenues.
Based in Manchester, the MACH Alliance <a href="https://www.linkedin.com/feed/update/urn:li:activity:7064521540033236992/" target="_blank">identifies Pimberly</a> as one of the “UK’s fastest-growing tech scaleups.” It joins the MACH Alliance as a Startup ISV.
<h2>SheerID</h2>
SheerID is a leader in identity marketing. Its platform allows merchants to develop personalized offers for customer communities like students, teachers, and healthcare professionals with a digital verification engine. The Portland-based company is the first identity verification SaaS solution to join the MACH Alliance as an ISV.
“We’re excited to partner with our fellow members of the MACH Alliance as brands transition away from legacy, monolithic commerce infrastructure to best-of-breed technology ecosystems that provide the agility to remain relevant as business strategies evolve and customer needs change,” said <a href="https://www.linkedin.com/in/jakeweatherly/" target="_blank">Jake Weatherly</a>, CEO of SheerID. “Our API-first platform and open architecture is a natural fit with MACH. Our customers can look at our membership in the MACH Alliance as proof that SheerID will integrate seamlessly with their promotions and loyalty platforms, commerce platform, and more.”
<h2>Xiatech</h2>
Based in London, <a href="https://www.xiatech.co.uk/resources/xiatech-joins-mach-alliance/" target="_blank">Xiatech joins the MACH Alliance</a> as an ISV member. The company will provide organizations with its MACH-certified Xfuze Hyper-Integration Platform, connecting systems in real-time and unifying data into a single view to automatically deliver advanced insights and analytics in a single cloud-based solution.
“We are proud to join the MACH Alliance, working closely with members to promote the benefits and the adoption of composability around the world,” said <a href="https://www.linkedin.com/in/jonathansummerfield/" target="_blank">Jonathan Summerfield</a>, CEO of Xiatech. “Xiatech, an early pioneer of composability, has always embraced MACH principles in its Xfuze Hyper-Integration Platform, which enables organizations to rapidly increase revenue, reduce costs and enhance business agility through a future-proof, composable solution.”
<h2>About the MACH Alliance</h2>
The MACH Alliance is a non-profit organization, governed by an independent board to help enterprise organizations navigate the complex modern technology landscape. It aims to guide and show the business advantage of open tech ecosystems that are Microservices based, API-first, Cloud-native SaaS and Headless. All MACH Alliance members meet certification principles that are published on the website. The MACH Alliance welcomes technology companies and individual industry experts with the same vision for the future. Learn more about the Alliance and MACH certification at <a href="https://www.machalliance.org/" target="_blank">machalliance.org</a>, and follow us on <a href="https://twitter.com/MACHAlliance" target="_blank">Twitter</a> and <a href="https://www.linkedin.com/company/machalliance" target="_blank">LinkedIn</a>.

MACH Alliance Adds 5 New Members: dotSource, Kbrw, Pimberly, SheerID and Xiatech

CMS Summit 26

Find out at CMS Summit 26, May 12 - 13 in Frankfurt, Germany

What's ahead for CMS in the agentic era?

#ffffff

When I first hopped on Zoom with <a href="https://www.linkedin.com/in/deannaballew/" target="_blank">Deanna Ballew</a>, Senior Vice President of Product at <a href="https://www.cmscritic.com/acquia-upgrades-open-dxp-capabilities-to-expand-composable-enterprise-features/">Acquia</a>, we bantered casually about her home near Madison, Wisconsin – and the dark beauty of Midwestern thunderstorms.
At the time, we were both being treated to unstable spring weather, mine of the Southeastern U.S. variety but equally temperamental. It was an apropos reflection of what’s happening in the technology market as fears of recession and the specter of AI loom menacingly across the horizon.
But there's opportunity in that tornadic frenzy. As composable strategies continue to rain across the legacy landscape, DXPs have been repositioning their offerings in a bid to be more, well… composable in an increasingly omnichannel world. Heck, last year, Salesforce unveiled a new service called <a href="https://www.salesforce.com/news/stories/salesforce-headless-commerce-composable-storefront/" target="_blank">Composable Storefront</a> – a fully headless commerce solution that features an ecosystem of integrations.
Does this make Salesforce a “composable” platform? Maybe. Maybe not. But it’s a bit of a misnomer, really, when you consider that all DXPs were essentially composed to begin with.
Such is the case with Acquia. Over the years, it has expanded beyond its <a href="https://www.drupal.org/" target="_blank">Drupal</a>-powered CMS to comprise an ecosystem of integrated technologies, including cloud services, CDP, a marketing studio, and other goodies. By all accounts, the company fits the monolithic bill.
But as co-founder and CTO <a href="https://www.linkedin.com/in/buytaert/" target="_blank">Dries Buytaert</a> described in his <a href="https://www.acquia.com/blog/composable-digital-experience-manifesto" target="_blank">Composable DXP Manifesto</a>, Acquia has been evangelizing modular architectures that align with Drupal’s concept of the <a href="https://dri.es/the-assembled-web" target="_blank">Assembled Web</a> for over a decade. In that sense, they’re not newcomers to the composable game. In fact, in 2021, the <a href="https://www.cmscritic.com/acquia-upgrades-open-dxp-capabilities-to-expand-composable-enterprise-features/">company expanded</a> its open capabilities by introducing a set of composable enterprise features.
Still, Acquia seems focused on the sum of its DXP parts to help customers grow. Most recently, it purchased <a href="https://www.widen.com/plans?utm_term=widen%20dam&amp;utm_campaign=US+-+Brand+-+New&amp;utm_source=adwords&amp;utm_medium=ppc&amp;hsa_acc=4148602931&amp;hsa_cam=19965617942&amp;hsa_grp=151430066111&amp;hsa_ad=656770360925&amp;hsa_src=g&amp;hsa_tgt=aud-2053871145734:kwd-23382924646&amp;hsa_kw=widen%20dam&amp;hsa_mt=e&amp;hsa_net=adwords&amp;hsa_ver=3&amp;gad=1&amp;gclid=CjwKCAjw04yjBhApEiwAJcvNoRz0NfJzgGc3qeATnNzF5WrjQs4GtIXBa8j5R7dCSXE3d_haybCWyhoCIi4QAvD_BwE" target="_blank">Widen</a>, a digital asset management (DAM) solution that is proving to be a key activator in its completeness of vision (it’s worth noting that the service can be procured separately). Deanna, who came along for the ride from Widen as its Chief Innovation Officer, is now working across the Acquia portfolio on the company’s vision and M&amp;A strategy.
Given all this, where does Acquia fit on the composable spectrum? Lately, I’ve been listening to many voices across the industry use this term in different ways, and I wanted to hear from a platform with a long-established leadership role in the DXP topology – and one striving to be more modular than monolithic. 
Deanna and I were also joined by <a href="https://www.linkedin.com/in/margaretschroeder94/" target="_blank">Maggie Schroeder</a>, Acquia’s Director of Product Marketing. We talked at length about composable, the hyperbolic explosion of AI, and the importance of their “Acquian” community as accelerators of innovation and success.
<h2>Finding growth as a Gartner Magic Quadrant Leader </h2>
For those who don't consult the analyst reports, Acquia held firm to its Leader position in the 2023 <a href="https://www.acquia.com/blog/acquia-named-leader-2023-gartner-magic-quadrant-digital-experience-platforms" target="_blank">Gartner Magic Quadrant for DXPs</a>, trailing only behind <a href="https://www.cmscritic.com/optimizely-partners-with-google-cloud-to-take-experimentation-to-the-next-level/">Optimizely</a> and <a href="https://www.cmscritic.com/adobe-experience-cloud-adds-new-headless-cms-capabilities-updates-to-commerce-integration/">Adobe</a>. The triad has persistently battled it out over several cycles in a bid to dominate the space, although Adobe – a much larger competitor – continues to wear the crown. 
So how did Acquia join this exclusive league of leaders? It's been a long road, and community and innovation played a big part. But it doesn't hurt that the company was <a href="https://techcrunch.com/2019/09/24/vista-equity-partners-buys-acquia-for-1b/" target="_blank">purchased by Vista Equity Partners</a> in 2019 for $1 billion, boosting its quest to build market presence. 
While these rivals all deliver industry-leading foundational technologies (CMS, CX, CDP, analytics, personalization, customer journey management, and more), Gartner highlighted Acquia’s synergy between its product innovations and acquisitions, as well as its uncommon support for intranet and employee portal applications. There was also a footnote about Acquia’s <a href="https://www.acquia.com/products/acquia-site-factory" target="_blank">Site Factory</a> toolset, which eases the burden of scaling deployments.
Analyst observations aside, I asked Deanna what was putting the wind in Acquia’s sails (or sales, n'est-ce pas?) in 2023.
“One of the core pieces to why we’re winning is that we continue to thrive and focus on content and data,” she said. “The foundation and flexibility of Drupal as our CMS delivers us over 46,000 modules, and by combining our CMS with Acquia Cloud, we can now give our customers the ultimate balance of enterprise security, stability, and scalability. And that's kind of the sweet spot where they can start small and grow, or they can start big and really scale up. So that's where we've grown.”
Deanna also underscored the impact of the Widen acquisition, and how pairing an award-winning DAM with Acquia’s ML-powered CDP – formerly <a href="https://www.acquia.com/newsroom/press-releases/acquia-acquire-agilone-deliver-powerful-customer-experiences" target="_blank">AgilOne</a> – is at the heart of the company’s composable promise to provide an open set of solutions that play well with other technologies.
“I think that's really key to what we're seeing with composability,” she explained. “You can't do everything with a single vendor. It has to work within our customers’ current systems and technologies when they need it and scale and grow as it goes.”
Maggie also touched on Acquia’s commitment to helping customers make technology work for them, suggesting it all comes back to the ease of use the company is building into its products.
“We’re providing low code capabilities for marketers, but also really advanced tools for our developers who we know are at the core of creating experiences – so those who are less technical and those who are very technical can work together to create experiences that are outcome-driven.”
<h2>What’s the best roadmap? Open source, of course</h2>
As a well-established open source vendor, Acquia’s community has been a wellspring for continuous innovation. I asked Maggie how the heritage of Drupal is impacting the company’s plans for the future.
“Drupal is at our core, and it’s part of the beginnings of Acquia,” she said. “We've really stayed true to that, throughout the duration of Acquia’s existence.”
But enhancing that legacy has been a key focus, and Maggie noted a series of very strategic acquisitions and innovations that have complemented the open source engine. For example, the <a href="https://www.acquia.com/newsroom/press-releases/acquia-acquires-cohesion#:~:text=BOSTON%20and%20BRIGHTON%2C%20England%20%E2%80%93%20September,low%2Dcode%20Drupal%20website%20builder." target="_blank">purchase of Cohesion</a> in 2019 and its subsequent transformation to Site Studio has made Drupal more accessible to low-code business users – what Dries calls an “ambitious site builder.” As Deanna echoed, the goal has been making things easier for users across the collective community.
“We put a lot of emphasis into content and really making that experience as seamless as possible. And then of course, giving our customers that foundation helps them get even closer to leveraging data and more complex use cases as well.”
As for that community, it’s quite expansive: <a href="https://www.acquia.com/drupal/why-drupal" target="_blank">according to the company’s website</a>, Acquia boasts more than 800 customers and over a million users worldwide, buoyed by a Drupal footprint that includes one in eight enterprise websites and over 10,000 active community contributors. Oh, and there’s also those 46,000 modules to boot.
While open source brings its own set of challenges from security to stability, it offers key benefits that are attractive in a composable world – like no vendor lock-in. But there’s more to it: this open community is helping Acquia and its customers jump ahead and drive delivery on their own terms.
“They don’t have to wait for our roadmap,” Deanna said. “And that's a really key thing to be able to do what you need to on your own timeline.”
<h2>AI: Acquia Intelligence</h2>
It’s a no-brainer to ask about the new brain driving this hype cycle: <a href="https://chat.openai.com/" target="_blank">ChatGPT</a>. It’s undeniable. In less than six months, countless platforms across the digital experience and martech stack have harnessed <a href="https://www.openai.com/" target="_blank">OpenAI’s</a> generative service to improve content operations and workflows.
While Acquia is already leveraging machine learning and predictive models in its CDP, I asked how this latest permutation of AI is transforming the strategy. Once again, it came back to the community.
“We see that even with all the AI stuff going on right now, our community and customers are doing it themselves,” Deanna said. “They're making it work when they want to do it.”
To that end, the Drupal community has already launched an <a href="https://www.drupal.org/project/openai" target="_blank">OpenAI initiative</a> that aims to provide a suite of modules and an API foundation for ChatGPT, <a href="https://github.com/features/copilot" target="_blank">GitHub CoPilot</a>, and more. This would include a bevy of features for powering generative text, content editing, audio transcribing, text prompts, and more.
“All of our sales engineers are enabled to leverage the Drupal OpenAI module as part of their demo to show ‘the art of the possible’ with ChatGPT,” Maggie explained. “It can create anything from text content, images, content analysis – there’s a lot. And this goes back to having the power of the Drupal community behind us, really helping our customers get ahead of the trends. So while others in the market are waiting for additions or integrations to ChatGPT, the Drupal community was, I'd say, first to market with the ChatGPT integration.”
<h2>A hybrid approach to omnichannel and headless</h2>
During my recent trip to the <a href="https://www.boye-co.com/groups/cms-experts/" target="_blank">Boye &amp; Company</a> CMS Experts summit in New York City, there was an epic debate about headless CMS and the challenges that exist with visualization. While <a href="https://www.cmscritic.com/wrestling-with-category-confusion-in-the-dxc-slackdown/">DXC platforms</a> like <a href="https://www.cmscritic.com/is-the-birth-of-dxc-the-death-of-dxp-a-conversation-with-darren-guarnaccia-president-at-uniform/">Uniform</a> are providing an answer for pure headless solutions, traditional CMS platforms are espousing the value of their APIs to reinforce the value of a hybrid play. This comes at a time when even WordPress is offering a <a href="https://wpengine.com/resources/headless-cms-and-wordpress/" target="_blank">headless backend</a> to power any kind of frontend framework.
With Acquia’s Drupal CMS falling into the traditional CMS and DXP column, I asked Maggie how omnichannel fits into Acquia’s strategy, and how it stacks up to purely headless contenders.
“First of all, I love that you're saying ‘omnichannel’ and you're not leading with headless, because headless is the technology that makes omnichannel possible,” she said. “However, something I want to acknowledge is that not all experiences we talk about are truly omnichannel, right? Omnichannel implies these experiences are connected and they're consistent across all the channels where you're delivering content. And I think that is where we've really stepped in to provide differentiation.”
As Maggie explained, business users are often seen as a “pain point” for pure-play headless competitors in the market. Acquia’s ability to supply both low code business features – as well as a completely headless experience to frontend developers – gives users the freedom to choose whatever framework they prefer.
“We see a lot of our customers adopting a hybrid approach to omnichannel,” Maggie said. “They’re asking, ‘What is the outcome we're looking to drive with the experience? Is it really going to be content dependent? And is it owned by, say, a marketing team?’”
A great example she cited: marketing campaign pages. A stakeholder probably doesn’t want to be dependent on a developer to update the content, especially if it needs to be changed frequently. This is different from a digital sign, which is highly dependent on a frontend developer to create.
“We want to give freedom to all the different contributors who are working on the same team to deliver experiences. I think those are really the two key differentiating factors for us: enabling the whole team and then also having the ability to provide low code and headless.”
<h2>Partnering on the composable journey </h2>
Dovetailing on the hybrid versus headless discussion, Maggie shared the importance of aligning with a customer’s goals and growing with them over time. Having a more composable approach seems to benefit this on multiple levels, particularly when a large migration or transformation is part of the program. But it also requires the right mindset – which Acquia champions for its users.
“Instead of painting this picture of ‘oh, you have to rip and replace everything,’ we say, ‘let's do this one at a time, let's focus on content first,” or ‘let's focus on your digital assets first,’ or ‘let's focus on product inventory first.’ I think that’s a huge benefit for our new and existing customers.”
From a roadmap perspective, Maggie said the various products and capabilities that Acquia offers can be rolled out over time, making the journey less overwhelming. For example, year one could include CMS, followed by year two with DAM, and year three with CDP and personalization. This is where the benefits of a composable DXP come into play.
Maggie also shared a customer use case for Anheuser-Busch/InBev, which pushed the limits of a composable approach to create new experiences. Working with Acquia, they created decoupled components for a game application, allowing any marketer to add it to new sites. The entire experience is low code and completely composable.
I asked Maggie where these high-touch professional services fit in the business model, and if Acquia plans to invest more in that level of relationship.
“I think being consultative is kind of end-to-end for Acquians,” she said, conjuring the mantle reserved for its team and community members. “Our sales team is very well versed in having those conversations. We try to go in as more of a trusted advisor.”
<h2>Consulting the crystal ball for 2023</h2>
In today’s macroeconomics, there’s no telling if we’re at the precipice of a global recession or knee-deep in a soft landing. While the pandemic resulted in a buying spree for Acquia and its contemporaries, the last 12 months have seen a softening in IT budgets and <a href="https://www.forbes.com/sites/bernardmarr/2023/01/30/the-real-reasons-for-big-tech-layoffs-at-google-microsoft-meta-and-amazon/?sh=1218f5612b67" target="_blank">layoffs</a> from the likes of Google, Meta, and Amazon. 
So does Acquia see 2023 through rose-colored glasses? I asked Deanna to weigh in.
“In the environment we’re in with the recession – are we in it or are we not – we’re really leaning into our existing customers to ensure they have great CX,” she said. “We’re seeing an increased focus on the customer journey, on CDPs. Focusing on customer retention and customer upsell has been a key trend.”
“I think we’re in a really great position because we’re empowering teams,” Maggie added. “I think the question that everyone is asking themselves is, ‘how do we do more with the same?’ Or maybe even ‘more with even less’ budget or team resources. We’ve really maximized what their team can do instead of bogging them down with maintenance and other types of menial tasks. They can get straight to the value and the mission they set forth.”
As we rounded the corner to the end of our conversation, I asked what’s on the horizon – and what gets this team excited about the prospects ahead. Deanna jumped in, and once again focused on the importance of community.
“I think about 40 percent of our customers now have a TAM – technical advisor manager – to help them grow in year one, year two, year three, and advise them along the way,” she said enthusiastically. “But I’m most excited about launching a broader Acquia community. Not only do we help them, but our customers help each other, giving [each other] ideas and advice to help them grow along the way. That’s really exciting for me.”
Exciting indeed. And even if 2023 turns into a Midwestern thunderstorm, Acquia seems well positioned to ride it out.

Acquia Taps its Modular, Open Source Legacy to Drive the Composable Future

Acquia logo with inset images of Deanna and Maggie in shapes of the Drupal logo icon - a water droplet.

This week, <a href="https://www.cmscritic.com/acquia-taps-its-modular-open-source-legacy-to-drive-the-composable-future/">Acquia</a>, a leading digital experience platform, announced new features in its digital asset management software, <a href="https://www.acquia.com/products/acquia-dam" target="_blank">Acquia DAM</a> (Widen Collective). The main attraction: an artificial intelligence chatbot that can assist users in creative workflows.
Acquia's new AI Assistant is integrated into the comments functionality of its review and proofing tool, <a href="https://www.acquia.com/products/marketing-cloud/dam/workflows" target="_blank">Workflow</a>. The feature allows users to collaborate on a piece of content or gather new ideas from the chatbot by asking questions in a conversational manner. The chatbot responds in seconds, helping users create and edit content faster, and receive feedback across the Workflow tool.
In the <a href="https://www.acquia.com/newsroom/press-releases/acquia-digital-asset-management-dam-drives-creative-collaboration-ai" target="_blank">news release</a> announcing the new features, Acquia provided several use cases for the new chatbot. These include copy suggestions for improving the written style of a project; ideas for visual design, imagery, or video; recommendations based on audience segmentation around interest or behavior; or even analyzing a competitor's content to help ensure differentiation.
“Great content is at the heart of every exceptional digital experience,” said <a href="https://www.linkedin.com/in/matthewgonnering/" target="_blank">Matthew Gonnering</a>, SVP and GM, Acquia DAM. “Adding generative AI to the creative review process is an idea accelerator for marketers and designers. The new capabilities we’re introducing make it easier for content teams and marketing organizations to take full advantage of the amazing images, videos, copy, and more that they already have, to ensure consistency, and to spur creativity. We’re pleased to deliver these innovations, which are just the latest in a steady stream that distinguish Acquia DAM as the system of choice for creatives, content pros, and marketers across industries.”
<h2>What else is included?</h2>
Along with its AI assistant, Acquia announced several additional features and integrations for its DAM product:
<ul>
<li><a href="https://www.cmscritic.com/canva-button-gives-cms-users-integrated-graphic-design-tools-for-visual-content/">Canva</a>: Connects Canva's graphic design tools to Acquia DAM, allowing users to leverage thousands of designs and images – or create their own.</li>
<li><a href="https://www.atlassian.com/software/jira" target="_blank">Jira</a>: Automatically syncs content and metadata from Jira to Acquia DAM to improve team workflow.</li>
<li><a href="https://www.dropbox.com/" target="_blank">Dropbox</a>: Integrates with cloud storage and sharing software to access content shared with colleagues or collaborators.</li>
<li><a href="https://www.marq.com/" target="_blank">Marq</a>: Enables organizations using brand asset management software to connect to Acquia DAM and keep all brand assets in one place.</li>
<li><a href="https://www.cmscritic.com/reviews/salesforce-cms-review-evolving-a-crm-powerhouse-into-a-dxp-challenger/">Salesforce</a>: A new two-way sync with Salesforce saves customers time by allowing them to stay within Acquia DAM while uploading new content from Salesforce and automatically syncs assets and metadata from the DAM system to Salesforce to ensure consistency.</li>
</ul>
<h2>AI continues to evolve </h2>
With the emergence of large language models that power generative AI like ChatGPT, it's clear that search and conversational AI have become the norm.
Earlier this month, one of our critics chatted with Acquia's SVP of Product, <a href="https://www.linkedin.com/in/deannaballew/" target="_blank">Deanna Ballew</a>, and Director of Product, <a href="https://www.linkedin.com/in/margaretschroeder94/" target="_blank">Maggie Schroeder</a>, and touched on the subject of AI. Both said the open source Drupal community had been working for months to create and improve AI functionality and design innovative solutions that are ahead of the curve. These new features in Acquia DAM clearly align with the company's goal of delivering high-utility applications that impact the user experience. 
<h2>About Acquia</h2>
Acquia empowers the world’s most ambitious brands to create digital customer experiences that matter. With open source Drupal at its core, the Acquia Digital Experience Platform (DXP) enables marketers, developers, and IT operations teams at thousands of global organizations to rapidly compose and deploy digital products and services that leverage their content and data assets to engage customers personally and at scale, enhance conversions, and help businesses stand out. Learn more at <a href="https://www.acquia.com/" target="_blank">https://acquia.com</a>.

Acquia DAM Introduces AI Chatbot, New Features to Enhance Creative Workflows

Acquia AI chatbot - robot floating over light with laptops on the left and right side.

Like most businesses, colleges and universities rely on digital experiences to reach and serve their audiences. While many were forced to transform during Covid-19 to support remote learning requirements, they have often trailed the commercial market – following more of a public sector arc when embracing new (and often expensive) technologies. 
That's why they require deep specialization from their digital partners, and this is where <a href="https://www.zengenti.com/" target="_blank">Zengenti</a> excels. The software and consulting firm behind the <a href="https://www.contensis.com/" target="_blank">Contensis</a> CMS recently announced a partnership with <a href="https://www.hw.ac.uk/" target="_blank">Heriot-Watt University</a>, growing its enrollment of higher education customers to more than 20.
Contensis, an <a href="https://www.cmscritic.com/lets-celebrate-the-winners-of-the-2022-cms-critic-peoples-choice-awards/">award-winning</a> composable CMS, has carved out a niche within the higher ed marketplace with its flexible platform offerings – which is further buoyed by Zengenti's focused expertise in the higher ed sector. According to the company's press release, Heriot-Watt plans to use the new CMS to enhance the digital experience for prospective students, alumni, and partners.
<h2>A CMS built for a world-class university</h2>
If you're unfamiliar, Heriot-Watt is considered one of Scotland’s most international universities, with more than 27,000 registered students, five campuses, and over 100 learning partners worldwide.
The school's previous on-premise CMS powered a website serving thousands of users, including students from over 150 unique countries. By moving to Contensis, the legacy system will be replaced with a modern API-first and cloud-hosted CMS, enabling the school with greater flexibility and scalability to manage its digital experience.
“We’re excited to be working with Zengenti as our partner for this major transformation project,” said <a href="https://www.linkedin.com/in/emmajaneleech/" target="_blank">Emma Leech</a>, Global Marketing Director at Heriot-Watt. “Their market understanding, wide-ranging expertise and track record of delivery will be pivotal in allowing us to rethink our global digital presence.”
<h2>A lesson for serving the higher education market</h2>
On its website, Contensis emphasizes the importance of content modeling, editing, and governance tools for helping content teams and developers – specifically those working in modern universities. Not only does Contensis deliver on these features, but its API-first approach makes connecting and managing content easier across websites, apps, and omnichannel experiences.
In addition to Heriot-Watt, Zengenti supports a multitude of notable higher ed customers in the UK, including <a href="https://www.kcl.ac.uk/" target="_blank">King’s College London</a>, <a href="https://www.lse.ac.uk/" target="_blank">The London School of Economics and Political Science</a>, and the <a href="https://uwaterloo.ca/" target="_blank">University of Waterloo</a>.
“We’re delighted to be working with the Heriot-Watt University team,” said <a href="https://www.cmscritic.com/contensis-cms-writes-new-script-for-composable-and-headless-interview-with-ceo-rich-chivers/">Richard Chivers</a>, CEO of Zengenti. “This is an exciting and evolving period for the education industry, as leaders in the space continue to look for innovative new ways in which they can adapt to learning practices, hybrid working models and meeting the needs of its digital-savvy students who expect a seamless journey online.”
Chivers also mentioned a new Contensis feature called <a href="https://www.cmscritic.com/contensis-launches-blocks-new-container-first-website-builder-qa-with-richard-chivers/">Blocks,</a> which was released earlier this year and covered by CMS Critic. 
“For developers, working with Blocks and React enables more of the team to work remotely in Contensis with a lower risk of change failure,” Chivers said. “For content editors and marketing teams, roles and permissions allow more changes to be pushed out, and its roll-back function can undo changes if needed.”
To learn more about Contensis CMS and its work with leading higher education institutions, visit <a href="https://www.contensis.com/" target="_blank">https://www.contensis.com/</a>.
<h2>About Contensis</h2>
UK-based Zengenti is the creator of Contensis, a headless Content Management System (CMS) with an integrated deployment platform. Contensis provides a single place to create, maintain and deliver content. Its content modeling, authoring, and governance features help teams create and keep top of well-structured content. Open APIs make integrating with leading platforms and products easy to deliver immersive digital experiences for audiences. Contensis powers websites for world-leading organizations across various industries, such as higher education, local government, and the private sector.

Zengenti Expands Focus on Higher Education, Brings Contensis CMS to Heriot-Watt University

Heriot-Watt University and Zengenti logo icon again a wall of books

<a href="https://the.machalliance.org/" target="_blank">The MACH Alliance</a> has announced the finalists of its <a href="https://machalliance.org/mach-impact-awards" target="_blank">2023 MACH Impact Awards</a>, highlighting innovative and impactful technology projects that utilize a MACH (microservices-based, API-first, Cloud native SaaS, Headless) strategy.
The finalists were narrowed down from hundreds of entries and judged by an independent panel of judges with expertise in applying MACH technologies.
The awards finalists represent global brands that impact thousands of consumers across various industries. The winners will be announced at the MACH Alliance annual <a href="https://www.cmscritic.com/mach-alliance-announces-speakers-for-mach-two-conference-in-amsterdam-june-13-14/">MACH TWO</a> conference in Amsterdam on June 13 - 14.
<h2>2023 MACH Impact Awards Finalists</h2>
Best Retail Project
<ul>
<li>Primark</li>
<li>John Lewis Partnership</li>
<li>River Island</li>
</ul>
Best B2B Project
<ul>
<li>Wavin</li>
<li>MKM Building Supplies</li>
<li>Sonepar</li>
</ul>
Best Digital Experience
<ul>
<li>Paul Smith</li>
<li>Anheuser Busch</li>
<li>Dutch Railway</li>
</ul>
Best Health/Pharma Project
<ul>
<li>Bulk Nutrients</li>
<li>Thommen Medical</li>
<li>Integria Health</li>
</ul>
Best Hospitality Project
<ul>
<li>Just Eat</li>
<li>Gordon Ramsay Restaurants</li>
</ul>
Best Overall Change Project
<ul>
<li>American Bath Group</li>
<li>WWF</li>
<li>Mars</li>
<li>Primark</li>
<li>Belcorp</li>
<li>Alamy</li>
</ul>
Contributor of the Year
<ul>
<li><a href="https://www.linkedin.com/in/paulhornby/" target="_blank">Paul Hornby</a>, The Very Group</li>
<li><a href="https://www.linkedin.com/in/justin-thomas8/" target="_blank">Justin Thomas</a>, Kraft Heinz</li>
</ul>
Team of the Year
<ul>
<li>TaxFix</li>
<li>Mars</li>
</ul>
<h2>Register for MACH TWO</h2>
If you’d like to get a closer view of the MACH Impact Award finalists, it’s not too late to register for <a href="https://the.machalliance.org/machtwo/#about" target="_blank">MACH TWO</a> at the DeLaMar Theater in Amsterdam on June 13 and 14. The conference is free to attend and promises 48 hours of solid instruction, workshops, speakers, and more all centered around MACH technologies.
With multiple tracks that fit your goals, chances to network with like-minded peers and plenty of opportunities to hear from the brightest MACH practitioners in the game, MACH TWO is the premier annual event of the year.
<a href="https://the.machalliance.org/machtwo/#register" target="_blank">Register here</a>
<h2>About the MACH Alliance</h2>
The MACH Alliance is a [501(c)(6)] non-profit organization governed by an independent board and does not endorse specific vendors, members, or otherwise. The Alliance was formed in June 2020 to help enterprise organizations navigate the complex modern technology landscape. It aims to guide and show the business advantage of open tech ecosystems that are Microservices based, API-first, Cloud-native SaaS, and Headless. All MACH Alliance members meet certification principles that are published on the website. The MACH Alliance welcomes technology companies and individual industry experts with the same vision for the future. Learn more at machalliance.org, read here about MACH certification, and follow us on <a href="https://twitter.com/MACHAlliance" target="_blank">Twitter</a> and <a href="https://www.linkedin.com/company/machalliance/" target="_blank">LinkedIn</a>.

MACH Alliance Announces 2023 MACH Impact Awards Finalists

MACH Alliance Awards imagery - stacked award

This week, <a href="https://uniform.dev/" target="_blank">Uniform</a> launched a new <a href="https://uniform.dev/resources/composable-cms-evaluation-guide" target="_blank">Composable CMS Evaluation Guide</a>, geared to help brands evaluate, compare, and better understand the options for leading headless CMS solutions.
Uniform, a digital experience composition platform (DXCP), composed the evaluation guide with the help of an experienced team of marketers and developers who have worked with many headless CMS vendors when integrating their software through Uniform.
In a <a href="https://www.businesswire.com/news/home/20230605005064/en/Uniform-Releases-Composable-CMS-Evaluation-Guide-To-Educate-and-Ease-Headless-Integration" target="_blank">news release</a> announcing the evaluation guide, Uniform noted a rapidly growing interest in composable tech stacks to avoid vendor lock-in while acknowledging the complexity of going headless.
“Over the last several years, the CMS marketplace has expanded exponentially, so has the architecture, making it harder for brands to track the differences between solutions and to know what to look for when evaluating solutions,” said <a href="https://www.linkedin.com/in/mdemeny/" target="_blank">Mark Demeny</a>, Uniform's head of product strategy. “Our guide describes the modern functional and nonfunctional criteria for evaluating headless CMS and walks planning teams through each step of the process.”
<h2>What’s in the guide?</h2>
Uniform helps to simplify the process of implementing a composable CMS by helping define the fundamentals, benefits, and differences between a composable and a traditional system. The guide also helps teams determine their CMS goals and compare the options available that align with those goals.
The guide is broken down into five sections designed to assist in the decision to go composable:
<ul>
<li>Introduction: explaining the basics</li>
<li>Background analysis and planning</li>
<li>Advice for meeting strategic goals</li>
<li>Vendor evaluation</li>
<li>Considerations for composable stacks</li>
</ul>
<h2>Uniform acts as a bridge to safer integrations</h2>
As a digital experience composition platform, Uniform helps companies bridge the gap between legacy systems and integrated composable solutions. It offers greater flexibility to companies currently locked into a monolithic system.
Uniform is also on a mission to eliminate glue code that presents issues when implementing new software. It recently launched a <a href="https://www.cmscritic.com/uniform-launches-component-starter-kit-with-latest-product-release/">Component Starter Kit</a> that helps marketers and content creators to use RESTful API integrations to connect content from a headless CMS or commerce system with no glue code or developer tickets.
The new Composable CMS Evaluation Guide follows Uniform's <a href="https://www.cmscritic.com/uniform-releases-comprehensive-cms-comparison-guide/">CMS Comparison guide</a>, launched early this spring. Both guides promise to help ease decision-making for those considering a new CMS, eliminating some guesswork through detailed explanations.
To download the Composable CMS Evaluation Guide, <a href="https://uniform.dev/resources/composable-cms-evaluation-guide" target="_blank">click here</a>.
<h2>About Uniform</h2>
Uniform DXCP speeds up time to value for composable-experience architecture, lowers development costs, and makes it easy for business users to build digital experiences. A composable orchestration layer for legacy systems and headless APIs in Uniform DXCP eliminates the need for complex custom integration code, which delivers no business value. Instead, available for marketers, merchandisers, and other business users are no-code tools with which to build digital experiences with content from any source—without submitting developer tickets. Furthermore, Uniform DXCP’s high-performance personalization capability, delivered at the edge, raises conversion and CX for all channels.
Learn more at <a href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Funiform.dev%2F&amp;esheet=53412657&amp;newsitemid=20230605005064&amp;lan=en-US&amp;anchor=uniform.dev&amp;index=6&amp;md5=8de62c9041bb971931f2dbe29e50fdb0" target="_blank">uniform.dev</a> and follow us on <a href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Funiformdev%2F&amp;esheet=53412657&amp;newsitemid=20230605005064&amp;lan=en-US&amp;anchor=LinkedIn&amp;index=7&amp;md5=f7401f00f4c02f49db054ae471cf62c3" target="_blank">LinkedIn</a> and <a href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Ftwitter.com%2FUniformDev&amp;esheet=53412657&amp;newsitemid=20230605005064&amp;lan=en-US&amp;anchor=Twitter&amp;index=8&amp;md5=2040781de4ed11c82eeb1d52b6ea38c1" target="_blank">Twitter</a>.

Uniform Publishes Composable CMS Evaluation Guide for Navigating Headless Integration

Hotjar - Spot what confuses

Spot what confuses your users with Hotjar & AI

Explore a wide range of informative articles, insights, and industry updates. Stay informed and ahead of the curve with our diverse collection of news and posts covering the latest trends and developments in the industry. Page - 148

News

What's ahead for CMS in the agentic era?

Spot what confuses your users with Hotjar & AI