Conscia, a Digital Experience Orchestration (DXO) platform, announced this week that it has achieved membership in the MACH Alliance – a prestigious industry organization focused on open, best-of-breed technology ecosystems.
As a certified MACH Alliance Startup ISV solution, Conscia.ai is now better positioned to help organizations fast-track the adoption of MACH and composable technologies into their existing DX stacks – thus accelerating digital transformation.
According to a post on the company's LinkedIn, Conscia.ai is solving one of the most difficult problems brands face when going composable: the integration and orchestration of disparate backend data sources to create a unified digital experience.
Claiming the role as the “brain” of the composable stack, Conscia offers a revolutionary approach that embraces both legacy and modern systems, acting as the bridge between any backend data source and any frontend framework. The solution simplifies both API and data orchestration within a DX stack and enables digital teams to deliver relevant, omnichannel experiences – regardless of where data and content reside.
“We firmly believe in a future where enterprise technology stacks are inherently composable, a vision we share with the MACH Alliance,” said Sana Remekie, CEO and Co-Founder of Conscia.ai and a previous Ambassador of the MACH Alliance. "Our [MACH] Alliance membership allows us to champion the adoption of a composable, headless tech stack, amplifying our commitment to driving innovation and transformation in the industry.”
MACH – an acronym for Microservices, API-first, Cloud-native SaaS, and Headless – is a set of leading design principles that are powering modern, composable enterprise technologies and strategies.
MACH architectures support a “swappable” enterprise technology stack – one where every component is pluggable, scalable, replaceable, and can be continuously improved through agile development to meet evolving business requirements. Rather than facing the pain of replatforming, enterprises can continuously evolve their ecosystem piece by piece based on their goals.
Built to integrate with greater ease, MACH solutions like Conscia.ai are helping companies break their monolithic dependencies and step away from their legacy tools. With modularity in mind, MACH Alliance-certified solutions give businesses the freedom to choose from modern, best-of-breed tools. They also provide a structure that makes it easier to add, replace, or remove technologies in the future.
“We believe orchestration is essential to enabling the promises of MACH,” Casper Aagaard Rasmussen, President of the MACH Alliance. “Orchestrating an architecture simply preserves the flexibility and agility modern enterprise businesses need to compete and win. It is becoming apparent how technologies like Conscia.ai help accelerate brands through their composable journey. We're excited to welcome Conscia.ai into the MACH Alliance.”
MACH certification is a rigorous process. Technologies that apply for membership are audited around key criteria and must meet specific requirements around technology posture and business practices.
At the MACH Two Conference this past June, MACH Alliance leadership stated that 53% of companies first applying for ISV or SI membership are rejected, making it an incredibly challenging threshold. Despite this statistic, many re-apply – and by leveraging the rejection feedback, are able to satisfy the criteria.
The MACH Alliance advocates for future-proof enterprise technology that is composable, open, and best-of-breed. By maintaining those core principles and its rigid certification process, the organization acts as a gatekeeper. This ensures that the MACH category is well-established, safeguarded, and understood – and that companies selling MACH solutions and services adhere to those principles. It also provides enterprises with greater confidence in the technologies they purchase when building composable architectures.
MACH Alliance members also help to support agile, nimble businesses that are on the composable journey, and are ready to take advantage of next-generation technologies and trends.
Consia.ai already partners with multiple MACH Alliance member companies, including Contentstack, commercetools, Contentful, Cloudinary, Storyblok, Agility, Kontent.ai Valtech, Apply Digital, Orium, and many more.