Lightburn Partners With CI Design to Reignite Milwaukee Kentico User Group
Lightburn and CI Design, two long-tenured agencies in Milwaukee's Historic Third Ward, announced that they will reignite the local Kentico User Group for 2024. The community will focus on supporting marketers, designers, and developers across all industries and business sizes who work with Kentico.
The Milwaukee Kentico User Group – known under the handle of “MKE KUG” – has some big plans for 2024.
While the community has been dormant, two local agencies – Lightburn and CI Design – are reinvigorating the group, which will assemble local members to collaborate, learn, share, and network around everything related to the Kentico ecosystem.
In a press release from Kentico, the plan outlines that leaders will furnish guidance to members while inviting input to shape its future. Using Meetup, their teams will engage participants, sponsors, and Kentico channel partners via real-world and virtual events, plus discussion threads and resources.
“At Kentico, we actively seek ways to expand user support from the ground up," said Bill Cunningham, CRO at Kentico. "We are excited to invest in local tech-driven events like these with two of our partners. We are looking forward to being an active part of the MKE KUG and seeing Kentico users come together.”
MKE KUG is open to all who interact with Kentico, not just agency employees. In-house corporate teams that use Kentico for their customers’ digital experiences are encouraged to join, as is anyone interested in learning more about the platform.
The new cadence of the group is designed to deliver intrinsic value for its attendees. Each month, agency group leaders will share Kentico-related news, moderate conversations, and share partner DXP info directly with group members. MKE KUG will gather downtown or in the nearby suburbs for a quarterly live meetup.
A broad range of Kentico-focused content
During events, front- and back-end developers can collaborate in a hands-on workshop to talk through current setup issues or discuss their best practices. Marketing professionals and administrators can learn about the latest apps, tools, and use cases impacting websites, management, personalization practices, and digital marketing ROI.
Agency marketing leaders and platform developers will host and attend each event to offer real feedback and support for users and businesses who need a Kentico partner or whose in-house team could use additional guidance.
Topics may include:
- Product updates from Kentico partners
- Real-world use cases (agency client interviews, Q&As)
- Consolidating your martech ecosystem
- Setting up and using personalization strategies
- Training and certification workshops
- Live technical issues/troubleshooting
- Setting up and using page types and components
- How to use AI with Kentico
- How to create gated content
- Tips and tricks for email marketing
- A deep dive into application best practices
- Where to find support with Kentico
- Managing third-party integrations
- Migrating from Kentico Xperience 13 to Xperience by Kentico
Serving the Kentico community
The new MKE KUG group is part of a larger Kentico initiative, one where the company delivers better service to its community of developers and non-technical users. As part of this collaboration, Kentico's channel owners and product evangelists will actively support, host, or attend in-person events.
A bit of background on the partners behind the effort: CI Design is an Emmy award-winning Milwaukee marketing agency with full-service digital capabilities from website and mobile apps to brand strategy, SEM, video, and more. Lightburn is a customer experience agency that empowers organizations to reach their full digital potential to better engage, attract, and retain customers.
Both CI Design and Lightburn attended the recent Kentico Connection conference in Nashville in October. As an additional bonus for its members, the group organizers – in conjunction with Kentico’s product evangelist, Sean Wright – will host a conference recap and panel session this Wednesday, November 8, from 1 PM to 2 PM (CDT) via the Meetup group and Zoom. This discussion will feature an open conversation discussing event topics and takeaways with time for Q&A. The session will also be recorded.
Visit https://www.meetup.com/mkekug/ to join the MKE KUG Meetup group.
