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Backoff on the AI Layoffs: Domo’s Chris Willis on the Future of Work in 2026

matt-garrepy

<hr /> These days, marketers have more data than ever at their disposal. Too much? I'll let you be the judge. But that’s not the pressing issue. The problem is making sense out of the sheer volume and complexity. As humans, we can’t possibly weed through it all – which means we’re left with messy data, and even messier insights. It doesn’t take much to see an opportunity for AI to help mitigate these obstacles. But some of the same challenges exist: we end up with messy outcomes if the inputs aren’t clean and well-structured. On top of that, marketing data often exists in disconnected places, and that includes disparate platforms used to store data and run campaigns. Bridging these gaps requires some AI-juiced, Buzz Lightyear-level heroics, and that’s where <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/products/amplitude">Amplitude</a> comes in. The company already has a proven track record of helping companies build better products and digital experiences, imbuing its tools with AI agents to help teams analyze, test, and optimize UX faster than ever.Now, with the acquisition of <a target="_blank" rel="noopener noreferrer" href="https://infinigrow.com/">InfiniGrow</a> – a Tel Aviv-based AI analytics platform that helps teams measure, forecast, and optimize a marketing team’s impact on revenue – Amplitude is bringing a centralized platform approach to the problem by adding the <a target="_blank" rel="noopener noreferrer" href="https://infinigrow.com/company/">“new science of revenue marketing”</a> to its ecosystem. As I said, a big source of pain is that insights and decisions often live in separate places, but the combined resources of Amplitude and InfiniGrow will give stakeholders more actionable insights from their data. InfiniGrow’s agentic AI features can “fix” data foundations in a way that makes it more trustworthy, so it doesn’t sabotage your metrics, AI models, and decision-making.By unifying marketing, sales, and financial data, InfiniGrow can provide real-time visibility into what’s working – and why – across channels and customer journeys. Its analytics, attribution, and forecasting capabilities have been vital resources for understanding what drives results. It also provides a tableau for planning and optimizing budgets, evaluating scenarios, and making data-driven decisions with confidence.<a target="_blank" rel="noopener noreferrer" href="https://investors.amplitude.com/news-releases/news-release-details/amplitude-acquires-infinigrow-bring-revenue-analytics-marketers">According to the company’s press release,</a> InfiniGrow will help Amplitude evolve analytics from reporting on what already happened into insights that help teams measure, forecast, and optimize the impact of marketing on revenue. It brings both parts into a single, unified system, transforming analytics from a “backward-looking” snapshot to a “forward-looking” decision-making resource that turns data into actionable marketing recommendations. “InfiniGrow built AI to answer the hardest questions marketers face, and that’s exactly what Amplitude does,” said <a target="_blank" rel="noopener noreferrer" href="https://www.linkedin.com/in/spenserskates/">Spenser Skates</a>, co-founder and CEO of Amplitude. “Together, we’re turning complex data into clear decisions teams can act on confidently."<h3 id="powering-session-based-analytics">Powering session-based analytics</h3>Part of Amplitude’s stock in trade is its focus on session-based insights. Last year, it launched enhanced features like its <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/replay-it-again-sam-amplitudes-session-replay-everywhere-rocks-with-analytics-visualizations">Session Replay Everywhere,</a> which builds on its solid Session Replay capabilities. It closes the gap between quantitative and qualitative understanding, allowing users to go beyond a funnel and unpack the why behind the metrics to diagnose product issues and improve conversions. Within an enterprise marketing team’s DNA, analysts play a critical role in defining sessions, connecting customer journeys, and maintaining trust in the data. To strengthen that foundation, Amplitude is reinforcing its session-based analytics by elevating sessions to first-class citizenship across the platform and preserving session context over time. This ensures marketing actions are fortified by accurate insights and clearly tied to real business outcomes – which further eliminates the guesswork. With InfiniGrow, Amplitude can now provide marketing teams with more enhanced session-based analytics, starting with improved insights into context around user sessions – which provides the clearest view into customer behavior. Armed with this clarity, marketers can move faster and more confidently.InfiniGrow’s AI-powered marketing analytics will build on Amplitude’s foundation, helping teams measure, forecast, and optimize how marketing drives revenue. With advanced “what-if” analysis and scenario modeling, marketers can explore tradeoffs, test assumptions, and iteratively plan and allocate budgets using AI-driven forecasts. “We built InfiniGrow to apply AI to the real decisions marketers face every day, grounded in clean and contextual customer journey data,” said <a target="_blank" rel="noopener noreferrer" href="https://www.linkedin.com/in/danielmeler/">Daniel Meler, </a>co-founder and CEO of InfiniGrow. “Joining Amplitude allows us to scale that work and contribute to a broader AI analytics vision that empowers teams to act with confidence.”<h3 id="the-verdict">The verdict</h3>Amplitude continues to make sage moves in the battle for better insights. InfiniGrow’s AI-powered offering is a slick complement and builds on Amplitude’s session-based capabilities in a potentially meaningful way. By smoothing out the hard data challenges, the combined power of both tools gives marketers even more control and confidence over the value of their data – and in a more proactive way. Analytics tools can’t be passive anymore. They have to be decision engines that help marketers move with confidence. Together, Amplitude and InfiniGrow are bridging session data with revenue outcomes, modeling future scenarios, unifying disconnected datasets, and empowering marketers to make choices based on informed predictions – not just guesswork.Amplitude was on a tear in 2025. Last July, the company <a target="_blank" rel="noopener noreferrer" href="https://amplitude.com/press/amplitude-acquires-kraftful">acquired Kraftful,</a> which culminated in the introduction of its new <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/read-the-feed-amplitudes-next-gen-ai-transforms-customer-feedback-into-actionable-product-insights">AI Feedback service</a> – which also pairs with its Session Replay capabilities. The company also introduced new <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/amplitudes-new-web-experimentation-upgrade-gives-marketers-3x-faster-testing-and-more-control">Web Experimentation features</a> and a new <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/amplitudes-new-mcp-server-and-open-beta-for-ai-agents-bring-behavioral-data-into-ai-tools">MCP server and open beta for AI agents</a> in October, giving companies access to its trusted behavioral data from within the AI environments they're already using.My recommendation: Sure, there’s always buzz with any new acquisition. But the value of this one isn’t lightyears away. Data volume will continue to explode, and making sense of it all is an enterprise imperative for 2026 and beyond. Teams need the best insights possible to make crystal decisions, and revenue analytics are fast becoming a key component. If you’re looking to better unify your insights and unlock the potential of revenue marketing, keep an eye on how this combined offering unfolds.  <hr /><h3 id="upcoming-events">Upcoming Events</h3> <img style="width:30.06%" src="https://cmscritic.com/ms-content/uploads/2026/01/cms-summit-26-logo.jpg" alt="" /><h4 id="cms-summit-26"><a target="_blank" rel="noopener noreferrer" href="https://www.boye-co.com/conferences/cmssummit26">CMS Summit 26</a></h4>May 12-13, 2026 – Frankfurt, GermanyThe best conferences create space for honest, experience-based conversations. Not sales pitches. Not hype. Just thoughtful exchanges between people who spend their days designing, building, running, and evolving digital experiences. CMS Summit brings together people who share real stories from their work and platforms and who are interested in learning from each other on how to make things better. Over two days in Frankfurt, you can expect practitioner-led talks grounded in experience, conversations about trade-offs, constraints, and decisions, and time to compare notes with peers facing similar challenges. Space is limited for this exclusive event, <a target="_blank" rel="noopener noreferrer" href="https://www.boye-co.com/conferences/cmssummit26/tickets">so book your seats today.</a> <img style="width:30.13%" src="https://cmscritic.com/ms-content/uploads/2025/12/image-1765546475634.png" /><h4 id="umbraco-codegarden-2026"><a target="_blank" rel="noopener noreferrer" href="https://codegarden.umbraco.com/">Umbraco Codegarden 2026</a></h4>June 10–11, 2026 – Copenhagen, DKJoin us in Copenhagen (or online) for the biggest Umbraco conference in the world – two full days of learning, genuine conversations, and the kind of inspiration that brings business leaders, developers, and digital creators together. Codegarden 2026 is packed with both business and tech content, from deep-dive workshops and advanced sessions to real-world case studies and strategy talks. You’ll leave with ideas, strategies, and knowledge you can put into practice immediately. <a target="_blank" rel="noopener noreferrer" href="https://codegarden.umbraco.com/">Book your tickets today.</a>

To InfiniGrow and Beyond: Amplitude’s Latest Acquisition Promises Intelligent Revenue Analytics for Marketers

<hr /> Agents are everywhere. Literally. Last week, I covered the launch of <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/vtex-expands-enterprise-capabilities-with-agentic-commerce-b2b-orchestration-and-omnichannel-power">VTEX’s new agentic entry,</a> which offers some promising potential in the realm of commerce. Prior to that, I was at the <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/a-gathering-of-content-champions-heres-why-cms-connect-25-was-super-in-every-way">Boye &amp; Company CMS Connect conference,</a> where every conversation seemed to echo the word “agent.”Of course, this is just the latest crop. I’ve been watching and reporting on the emergence of the “AI agent revolution” since last year. The basic idea of an agent isn’t exactly novel or groundbreaking, but enabling this new breed of agents to harness AI is where the big opportunities lie.There are signals that might suggest we’re entering an “AI Winter,” one where brands are asking a common question surrounding their AI investments: Was it worth it? In fact, researchers at MIT published a report saying that <a target="_blank" rel="noopener noreferrer" href="https://fortune.com/2025/08/18/mit-report-95-percent-generative-ai-pilots-at-companies-failing-cfo/">95% of the generative AI programs</a> launched by companies failed to deliver the one big thing they were built for: more revenue.That’s not to say AI isn’t delivering efficiency – particularly with agents and their penchant for automation. It’s the bright spot in this otherwise darkening sky of AI bedlam, and the companies that leverage agents to unleash actionable insight and tangible results will be positioned to win.<a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/products/callminer">CallMiner</a> could be one of those winners. The company just introduced its new <a target="_blank" rel="noopener noreferrer" href="https://callminer.com/products/omniagent-virtual-agent">CallMiner OmniAgent</a>, a virtual agent solution that uses advanced automation and voice-optimized AI to deliver seamless, human-like interactions across voice and digital channels. With its powerful and innovative technology, OmniAgent avoids the traditional voicebot “fumbles” often spurred by complex queries, and instead fully automates conversations – resolving customer issues faster and with less human involvement.This isn’t a fly-by-night addition to CallMiner’s ecosystem. The Waltham, Massachusetts-based company has been blazing a steady trail in its pursuit of more innovative conversation intelligence solutions and has been recognized as a Leader in the same category on the <a target="_blank" rel="noopener noreferrer" href="https://callminer.com/c/callminer-is-a-leader-forrester-wave-ciscc-q2-2025">2025 Forrester Wave</a> for contact centers. CallMiner also <a target="_blank" rel="noopener noreferrer" href="https://www.finsmes.com/2019/12/callminer-receives-usd-75m-investment-from-goldman-sachs.html">closed on $75 million</a> from Goldman Sachs in 2019, which has clearly fueled innovation leading up to its recent <a target="_blank" rel="noopener noreferrer" href="https://callminer.com/news/press-releases/callminer-acquires-conversational-ai-and-automation-provider-vocalls">acquisition of VOCALLS</a> in June. While recently launched, we’ll have to see how these new agents execute their intended job. But on the surface, they seem engineered for success – and could have a significant impact on enterprise strategies for AI-powered conversation intelligence. <h3 id="mining-value-with-agents">Mining value with agents</h3>AI and agentic technologies are exploding at an unpredictable rate. And it makes sense: brands are under enormous pressure to perform in a highly competitive landscape – and customers are demanding fast, accurate, and personalized service at every touchpoint. Agentic AI tools are presenting companies with huge opportunities to drive their personalization strategies across a multitude of channels. As a leader in AI-powered conversation intelligence, CallMiner already delivers one of the industry’s most comprehensive platforms for analyzing omnichannel customer interactions at scale by combining deep domain expertise with powerful <a target="_blank" rel="noopener noreferrer" href="https://callminer.com/blog/how-ai-analytics-can-improve-call-center-performance">AI analytics</a>. Armed with CallMiner’s intelligence, companies can spot areas of opportunity to drive better CX – and in this rapid-fire race for customer engagement and loyalty, optimizing that experience across channels is the name of the game. With the acquisition of VOCALLS, CallMiner expanded its platform's capabilities with AI agents focused on native voice and text. These acquired capabilities are now arming the new CallMiner OmniAgent ecosystem, enabling users to transform customer experiences across voice, chat, and email through intelligent automation and AI-driven conversational insights.<h3 id="how-omniagent-works">How OmniAgent works</h3>In a nutshell, OmniAgent leverages CallMiner’s deep analytics to glean actionable data from customer interactions, implementing virtual agents for efficient, high-impact automation. And by analyzing interactions across channels, organizations can gain better insights into critical aspects of CX, including contact drivers, high-volume contacts, contacts that are quickly resolved, and more.Once its virtual agents are in place, CallMiner continuously monitors conversations to assess performance and gather feedback. This feedback helps refine virtual agent training and improve processes, leading to better customer outcomes. <figure class="image image-style-align-center image_resized" style="width:67.43%"><img src="https://cmscritic.com/ms-content/uploads/2025/08/ui_omniagent_screen_648x426.jpg" /></figure>Source: CallMiner website We already know how important feedback loops are to the overall optimization of any system or process. According to CallMiner, its OmniAgent system behaves like an automation and augmentation “infinity loop,” where conversation intelligence drives automation, automation generates new conversation data, and that data fuels continuous improvement. CallMiner is already seeing positive results in the field. One customer, <a target="_blank" rel="noopener noreferrer" href="https://learning.callminer.com/us/col/lc/case-study-omni-agent-supercharge-call-handing?pflpid=45098&amp;pfsid=hZkwmsaPr0">Estafeta</a>, a Mexican logistics company, reduced its average call handling time by 78%, from 420 seconds to just 90 seconds, while eliminating wait times and increasing call capacity by 120%. Estafeta’s use of the CallMiner AI voice agent has helped it efficiently handle routine inquiries like package tracking, freeing human agents to focus on other issues. This transformation has significantly improved customer experience, streamlined call center operations, and elevated Estafeta’s service quality – with 88% of users rating the voice agent positively.<h3 id="key-features">Key features</h3>There are a few standout features in OmniAgent that make it a solid and scalable AI solution. First, it offers omnichannel support, enabling brands to engage customers effortlessly across voice and digital channels. Whether through synthetic or natural human voices, images, videos, or interactive buttons, OmniAgent maintains context-aware communication and enables smooth transitions to human agents when needed.OmniAgent also provides natural language capabilities powered by advanced speech recognition and NLP, providing intuitive conversations that feel totally natural to customers. There’s also support for inbound and outbound calling, where OmniAgent handles diverse tasks – from appointment scheduling to debt collection – efficiently and effectively. With OmniAgent’s smart call routing, you can finally say goodbye to your antiquated IVR system. Where needed, OmniAgent can quickly connect customers to the right human agent and provide important interaction context while improving key contact center metrics like first call resolution.Integrations are key, and OmniAgent comes with some ready-made options, making it easy to connect your current CRM, CCaaS, and other systems to create smarter, more personalized interactions. You’ll also have access to performance management tools to monitor and optimize your virtual agent’s performance with an analytics dashboard, and you can design complex, personalized conversation flows using intuitive tools that integrate external data sources for context-aware engagement.<h3 id="pricing">Pricing</h3>CallMiner has a bit of a “black box” around its pricing, so there’s not much public guidance. <a target="_blank" rel="noopener noreferrer" href="https://www.g2.com/products/callminer-eureka/pricing">According to G2</a> and a few other sources, the company focuses on tailored solutions, so there’s not a one-size-fits-all model. It’s licensed as SaaS and offers two flexible pricing options: one based on a volume of annual inventory of hours analyzed, and one based on seats with some specific variables around usage. They also offers some packaged bundles, each providing resources for onboarding. These packages can also be customized with a la carte options. You can <a target="_blank" rel="noopener noreferrer" href="https://www.g2.com/products/callminer-eureka/pricing">explore more of the details here.</a> Here’s a really nice benefit: Customers receive a dedicated customer success representative for the life of their CallMiner engagement, providing trusted advisory innovation without any professional services costs.If you’re a frequent reader, you know how I feel about pricing transparency. Enterprise SaaS vendors can always do better, so buyers and evaluators have an easier time understanding the parameters. At the same time, CallMiner’s options are fairly robust, and likely require some individual price refinement.<h3 id="the-verdict">The verdict</h3>OmniAgent is a potentially great fit for organizations looking to elevate their customer service capabilities, particularly in the contact center segment. By combining its new virtual agent technology with its classic leadership in conversation intelligence, CallMiner's new agentic solution can power teams to deliver faster and more personalized support. This can translate into higher satisfaction and improved operational excellence.I already discussed some of the big challenges facing AI's value quotient, and one of CallMiner’s big attributes is in cost reduction. By automating complex, high-volume customer interactions, brands can significantly lower their operational costs. And by responding to and resolving issues faster with AI, organizations can deliver more efficient customer support. This all adds up in the value column. From a CX perspective, OmniAgent can help ensure consistent, compliant, and on-brand communication that builds customer trust and satisfaction. And happier customers translate into a healthier bottom line. CallMiner offers some rich functionality. As such, it might be perceived as a little more complex than some other industry alternatives (take <a target="_blank" rel="noopener noreferrer" href="https://thelevel.ai/">Level AI </a>for example). But it does provide some helpful demos and posts with detailed resources on speech analytics and other products, as well as a <a target="_blank" rel="noopener noreferrer" href="https://learning.callminer.com/us">comprehensive learning center.</a> There are also some great resources in its <a target="_blank" rel="noopener noreferrer" href="https://callminer.com/products/solution-catalogue">Solution Catalogue</a>, and you can browse its selection of <a target="_blank" rel="noopener noreferrer" href="https://callminer.com/products/integrations">ready-made integrations</a> from CRM to chatbots to speech recognition platforms. As agents go, this might be a good change. You can inquire about a <a target="_blank" rel="noopener noreferrer" href="https://callminer.com/c/request-a-demo">demo here. </a> <hr /><h4 style="text-align:center" id="looking-for-guidance-on-callminer?-talk-to-an-expert.">Looking for guidance on CallMiner? <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/contact">Talk to an expert.</a></h4><hr /><h3 id="upcoming-events">Upcoming Events</h3> <img style="width:31.61%" src="https://cmscritic.com/ms-content/uploads/2025/08/storyblok-joyconf-2025-logo.jpg" /><h4 id="storyblok-joyconf-2025"><a target="_blank" rel="noopener noreferrer" href="https://joyconf.storyblok.com/">Storyblok JoyConf 2025</a></h4>October 14-15, 2025 – Amsterdam, Netherlands November 4, 2025 – New York, NY November 6, 2025 – Los Angeles, CAJoin us at JoyConf 2025, where the future of content meets the people shaping it. Built for developers, marketers, and digital innovators, this free conference goes way beyond product updates or yet another strategy playbook. It’s where you’ll get inspired, get real, and get connected – to ideas, to the community, and to what’s possible when you build joyfully. Whether you're building lightning-fast frontends or launching cross-channel campaigns, this is where content becomes connection and collaboration becomes second nature. Come for the talks. Stay for the community. Leave with joy. <a target="_blank" rel="noopener noreferrer" href="https://joyconf.storyblok.com/">Save your spot.</a> <img style="width:28.9%" src="https://cmscritic.com/ms-content/uploads/2025/08/sitecore-symposium-2025.jpg" /><h4 id="sitecore-symposium-2025"><a target="_blank" rel="noopener noreferrer" href="https://symposium.sitecore.com/">Sitecore Symposium 2025</a></h4>November 3-5, 2025 – Orlando, FLAt Sitecore Symposium, you’ll learn how to meet your customers where they are – across channels, moments, and touchpoints that didn’t exist a year ago. You’ll hear how the boldest brands in the world are transforming content into outcomes and creating experiences that are fast, relevant, and human. Join 1,500 marketers, digital leaders, and technologists in Orlando to see what’s possible when personalization scales, AI accelerates creativity, and trust becomes your competitive edge. This is the Third Wave of the Internet. And this is your moment to lead in it. <a target="_blank" rel="noopener noreferrer" href="https://symposium.sitecore.com/">Get your tickets today.</a> <img style="width:31.44%" src="https://cmscritic.com/ms-content/uploads/2025/08/cms-kickoff-2026-logo.png" alt="" /><h4 id="cms-kickoff-2026"><a target="_blank" rel="noopener noreferrer" href="https://www.boye-co.com/conferences/cmskickoff26">CMS Kickoff 2026</a></h4>January 13-14, 2026 – St. Petersburg, FLMeet industry leaders at our fourth annual CMS Kickoff – the industry's premier global CMS event. Similar to a traditional kickoff, we reflect on recent trends and share stories from the frontlines. Additionally, we will delve into the current happenings and shed light on the future. Prepare for an unparalleled in-person CMS conference experience that will equip you to move things forward. This is an exclusive event – space is limited, <a target="_blank" rel="noopener noreferrer" href="https://www.boye-co.com/conferences/cmskickoff26">so secure your tickets today.</a>

Agent of Change: CallMiner OmniAgent Promises to Transform CX with AI-Powered Intelligence

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Backoff on the AI Layoffs: Domo’s Chris Willis on the Future of Work in 2026

To InfiniGrow and Beyond: Amplitude’s Latest Acquisition Promises Intelligent Revenue Analytics for Marketers

Agent of Change: CallMiner OmniAgent Promises to Transform CX with AI-Powered Intelligence