When I spoke to Lars Petersen recently, I remembered just how clever he was. Clever as a fox.

That superpower has served him well in the evolution of Uniform, the company he started back in 2020 as the composable revolution was blooming. He's still driving it as CEO, and that core of composability is serving its mission to help teams collaborate and build digital experiences faster than ever – without compromising on quality.

Uniform has stayed true to its vendor-agnostic roots. But speed and experimentation have been root attributes, which led them to build their own visual headless CMS as both a fully performant and intermediary solution.

Now, in the post-heyday of generative AI and the conflagration of the agentic explosion, Lars and his team are harnessing automation and intelligence to double down on their mission. Always hip to push innovation at the edge, Uniform was early to the agent game, and that provided some valuable lessons on where to optimize.

“We’ve been deep in AI like any other vendor and released our first AI agents in 2024,” he said. “We had Scout as an optimization assistant, Sage for SEO and content. But the feedback we received from customers was that they were confused about which ones to use and where, so the big push was to settle on one agent with multiple skills under the hood. People just want to get their jobs done.”

Smart. And that wisdom is catching on. I’ve heard from other vendors that are pivoting from an “army of agents” to an army of one really good agent. But there’s a lingering barrier to accessing this AI goodness, and it rests with the ecosystem. All of this is great if you’re already on the vendor’s platform, but if not, it can mean six months or a year of migration.

Ouch. The dreaded “M-word.” That's a hard sell for a lot of companies, many of whom are lingering in legacy tech.

Then there’s the foundational issue of speed. Modern brands need to move from idea to execution faster. Even though vibe coding in different tools has accelerated prototyping, the benefits stop at the production door. And if it takes weeks or months to go from concept to reality, it’s more than a hit to momentum – you might be missing out on key market opportunities.

This all rolls up into what Lars calls the “Cold Start” problem. It’s the gap between what you want to build and having it ready in your DXP or CMS – so you can start refining, testing, and actually shipping your experiences. Uniform frames it as an invisible tax on innovation, and it feels like the status quo.

“The ‘Cold Start’ is really how we can go from vibe coding something and giving it to my team to take it further,” he said. “Or I have an old WordPress or legacy site with .NET and I want to use the latest AI capabilities.”

Now, Uniform is introducing a set of features to conquer the “Cold Start” and help marketing teams turn their ideas into shippable experiences in a day – or faster. Depending on where you are in your journey, each of these features can accelerate how you bring your digital experiences to life and provide “Hot Launches.”

This includes the new Uniform MCP Server for connecting AI-assisted dev tools and creating fluid workflows, and an absolutely killer app called EditMySite.ai – which uses Uniform’s “foxy” Scout AI agent to edit and optimize live sites.

As its new “superagent,” Scout provides a host a capabilities in Uniform, allowing you to start with a brief and build out complete landing pages and experiences. But it only starts there: Scout can continue optimizing based on your goals, like adding ideas for improving page composition or content.

A screenshot of a computer

AI-generated content may be incorrect.

Scout AI creating an ABM page with recommended optimizations. Source: Uniform

Lars also reinforced Uniform Siphon as part of this shippable magic, providing an AI-enabled resource for migrating across a range of use cases. Siphon provides intelligent mapping to free content, data, and structure from existing proprietary platforms while modernizing frontend considerations.

Uniform’s new AI capabilities are designed to deliver for teams based on where they’re starting. For developers, MCP and Siphon provide a range of connections with AI tools and efficient legacy migration. For editors, the Scout agent brings a host of optimization features, from vibe coding experiences to checking SEO and accessibility. And for marketers, that same agent packs a punch with personalization.

But these aren’t siloed tools. When used as a whole – optimizing with EditMySite.ai, migrating with Siphon, and syncing everything with MCP – you can begin on your own terms but leverage every part of Uniform’s AI-powered composable ecosystem.

Conquering the “Cold Start”

When I first reached out to Lars to discuss this conundrum of the “Cold Start,” he was quick to provide a real-world example. The one he gave was for an account-based marketing program, where a team is creating a new structure where each page is personalized.

While the journey might start with a creative brief, he explained how the wheels come off the track as soon as you start working through the traditional funnel. You might talk to a designer, iterate some concepts, move back and forth with leadership on approvals, refine the mockups, and then finally move into dev and start the approval process again.

The path might also start with a creative team prototyping in Lovable or v0, and have it all wrapped in an afternoon. But the reality of reaching production is another matter – and might require months of integration work.

There are costs to all of this, starting with what Uniform calls “innovation debt.” Teams might compromise on their ideas or strategies simply because they know the implementation cycle is a drag. Developers need to be involved more tightly, and that inevitably slows the roll.

Even if you chose a “composable DXP” to tap the promise of greater agility, that might not translate into speed at the experience creation level. And that’s where Uniform sees the biggest opportunity to improve time to ship with AI.

Powering AI assistants with MCP

I’ve covered a lot about MCP over the last year, and I know a thing or two about the intricacies of Anthropic’s Model Context Protocol (I even scored second place in an AWS Hackathon for developing MCP enterprise agents back in July).

You’ve probably heard this analogy before, but it’s akin to a USB-C port for AI applications, creating a standardized method for connecting to external systems. With thousands of MCP servers now churning, the use cases are endless – everything from linking chat interfaces to your Postgres database to hooking your Claude Code editor to Slack.

A diagram of a computer system

AI-generated content may be incorrect.

MCP standardized protocol. Source: modelcontextprotocol.io

Uniform’s MCP server does just that, tapping into developer tools like Cursor, GitHub Copilot, and Claude Desktop. With more than 20 specialized tools, it powers AI assistants to read, write, and create across various Uniform entities. In other words, you can connect your code to content structure and vice versa in a single workflow.

MCP is great for developers, regardless of where they are in their process. Maybe you have an existing codebase that supports system components, but you want to connect to a DXP. With MCP, you can leverage simple prompts to ease the motion, allowing Uniform’s AI to analyze the code and create the essential validation and field governance. Same is true for rendering new components, adding more structure to enhance SEO, or just handling a lot of stuff at scale that require bulk operations. You prompt – and roll.

What’s really tight about this is that you can mitigate the friction and misalignment that comes with traditional CMSes. Uniform MCP eliminates the double-entry problem that exists between structure and code, so you can evolve them harmoniously in a composable manner.

Making legacy migration a snap

Migration is a headache. Always has been. It’s so painful, organizations typically kick it down the road – until they can’t. And that urgency exacerbates everything.

One of the biggest problems with legacy migration is the proprietary lock-in that exists with underlying CMSes that have tightly-coupled frontends. But even most headless CMSes leave a few blanks when it comes to recreating structure and experiences.

With the advent of AI, things have gotten easier – and Uniform Siphon is a great testament to that. It’s a multi-source CMS migration toolkit with over three years of R&D behind it, allowing you to turn long, tedious CMS migration projects into streamlined, fully automated, configurable, and continuous processes.

Siphon boasts some pretty spectacular attributes. It connects to legacy CMSes like WordPress or AEM and migrates content, data, and structures to Uniform while maintaining the all-important relationships and hierarchies. You can fully configure it in just a couple of hours, and it can greatly reduce or even eliminate content freezes.

And by using AI in the process to prompt complex exception handling (e.g. “Preserve taxonomy relationships but flatten the category structure), you can mitigate the pain.

As I said previously, it’s not just the content and structure. Siphon can also transform your frontend via your HTML and Next.js, going beyond a scrape and modernizing your legacy templates while maintaining the look, feel, and functionality.

As Uniform’s CTO Alex Shyba said, it’s a bit like “the honey-badger of migration tools,” allowing you access to component libraries, patterns, and resources that are multi-input. It offers instant system support for high-fidelity migration with platforms like Sitecore, Contentstack, and Contentful, allowing you to customize and map to Uniform with ease.

Siphon is ideal for migrating existing sites to Uniform while maintaining business uptime. It’s also a great conduit for urgent framework modernization, or for running a strategically progressive migration strategy.

Edit your site with EditMySite.ai

It might seem dreamy to just type your URL into a field and instantly start modifying your experience. But that’s exactly what happens at EditMySite.ai – where you can access rich Uniform capabilities using the Scout AI superagent and start editing and optimizing in real time.

I’ll say it: this rocks. And it’s especially cool for sites running on legacy platforms that wouldn’t ordinarily have access to these sweet tools. You can modernize parts of your template, test new ideas, and even personalize – and when you’re ready to make it real, you can add a single script tag and you’re off to the races. No replatforming.

As Lars said, this is about speed and overcoming the barriers of legacy systems and tight budgets. You can enhance things without disrupting your existing tech stack, run experiments without messing with your production codebase, and overcome internal limitations from IT that might be delaying critical updates.

“It’s something you can do outside of Uniform if you just want to do a quick edit or run an optimization or use AI on any site,” Lars said. “And if you want to do more, you can move that whole site into Uniform. It covers vibe coding, legacy stacks, and it gets people going who don’t want to wait six months to get started.”

During a demo this week, Alex Shyba showed how it could assist with A/B testing on a sample site, promoting it with a hypothesis like, “I want creative copy that converts 1% better.” It created variants instantly, allowing for fine-tuning. As he said, once happy with the outcome, you can hit a button to publish.

Prompting Scout AI in EditMySite. Source: Uniform

EditMySite.ai lets you realize your vision in five minutes (that time might vary, but you get my drift). It gives your content authors and marketers the ability to move faster than ever. When you think about the hassles that an existing CMS creates for running simple tests or just enhancing what you already have, Uniform is providing a layer of control that’s so easy, it can be added on top of any site – and still provides sophisticated, AI-driven capabilities.

I suggest you give it a shot at EditMySite.ai

The verdict

Sly as… well, a fox.

Uniform is once again solving problems in the stack with real innovation. They’re delivering differentiated value within the pantheon of CMS and DXP platforms, going deeper with their composable promise and making AI more meaningful.

When I first heard about the “Cold Start” problem, it instantly resonated. Uniform isn’t saying AI is the panacea for everything, but a tool that’s allowing them to address the time and rigors involved with shipping digital experiences – whether that’s incremental modernization, migration, or turning legacy site optimizations into reality in minutes.

Armed with these resources, brands now have greater speed, control, and confidence. You can experiment (and fail) faster, react to market shifts promptly, overcome internal bottlenecks around development, and gain valuable insights faster.

I think the notion of composability also applies to Uniform’s approach to the overall workflow. Regardless of where a developer, editor, or marketer is on their journey, Uniform is giving them a starting point and a roadmap for moving to production. It’s a complete picture, and one that provides flexibility for almost any kind of organization or use case.

I really loved playing with EditMySite.ai. Go try it out – you’ll need a Uniform account to access the Scout capabilities for leveraging AI with your components, but it’s worth it.

As part of their launch offering, Uniform is offering what it calls a “Ship in a Day Workshop,” where they analyze your experience and identify where Uniform can help you achieve ROI and ship faster without sacrificing brand or consistency. It’s open to Uniform customers and agency partners, but you’ll need to contact them for details.

It’s hard to put Uniform into a category. But maybe that’s always been their stock in trade: they rise above and reinvent it. That’s why they have a unique edge – and with these latest features, they might “outfox” the rest of the market.

Looking for more guidance on Uniform? Talk to an expert.

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Conquer ‘Cold Starts’ with Hot Launches: Uniform AI Helps Teams Ship Digital Experiences Faster