Articles

Composable DXP Article

<a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/critics/nishant-patel">Nishant Patel</a><a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/critics/amit-aggarwal"> </a>is the co-founder and CTO at <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/products/contentstack">Contentstack</a> and a CMS Critic contributor. <hr /> When the internet first went mainstream, it was innovative just to have a website. Later, it was a blog. Then a mobile version. Each step felt like a leap forward in how brands showed up online.But we’ve entered a different era. With the rise of AI, simply “having a presence” doesn’t stand out to customers anymore. What does stand out is how adaptive that presence can be.By emphasizing personalization, <a target="_blank" rel="noopener noreferrer" href="https://www.contentstack.com/resources/case-study/land-olakes-boosts-conversion-rate-by-38-with-lytics-cdp-personalization?utm_campaign=fy26_glb_os_thought-leadership&amp;utm_medium=press-link&amp;utm_source=cmscritic&amp;utm_content=nishant-cmscritic-october">Land O’Lakes</a>’ animal nutrition brand Purina increased conversions to an average of 30% and improved its ability to keep visitors on the website for longer. That’s the power of experiences designed for individuals, not audiences.So what does the future look like? Two words: context management.<h3 id="content-vs.-context-management">Content vs. Context Management</h3>For years, brands doubled down on producing and managing content. But with the technology available and the siloed way data was collected, they were mostly guessing what a segment of people wanted. A brand can crank out endless content, but if that content isn’t in response to an individual’s real-time signals, what good will it do?Content management won’t cut it today. Context management is the only strategy that will reach and move audiences to action. (This, coming from someone who created the first <a target="_blank" rel="noopener noreferrer" href="https://www.contentstack.com/resources/report/complete-headless-cms-guide?utm_campaign=fy26_glb_os_thought-leadership&amp;utm_medium=press-link&amp;utm_source=cmscritic&amp;utm_content=nishant-cmscritic-october">headless CMS</a>.)Unlike content management, context management seeks to piece together the full story of the problem or desire that the customer wants to solve, based on signals they send. For example, a Gen Z customer might see a product they like on social media. From there, they might quickly search that product—via a search engine or LLM—and land on your website. Imagine they click “shop” and see the exact product they’ve been searching for in front of them, without any deep dives. That’s a brand experience just for that individual, adapted instantly after a quick scan of their browser history. In the <a target="_blank" rel="noopener noreferrer" href="https://www.contentstack.com/blog/announcements/welcome-to-the-context-economy?utm_campaign=fy26_glb_os_thought-leadership&amp;utm_medium=press-link&amp;utm_source=cmscritic&amp;utm_content=nishant-cmscritic-october">Context Economy</a>, the value of a brand no longer comes from the volume of content published, but from how intelligently a brand’s experience adapts to the customer’s signals. Is your digital experience technology equipped to handle it?<h3 id="where-context-meets-agentic-ai">Where Context Meets Agentic AI</h3>Brands have been moving towards context management for a long time. According to the <a target="_blank" rel="noopener noreferrer" href="https://content.martechday.com/state-of-martech-2025.pdf">2025 State of Martech report</a>, the center of the Martech stack has shifted over the last two years to data warehouses and customer data platforms. I like that because you can’t be smart without data. But I also think it's a curious choice, because data can never act alone. Brands need to pair data systems with a CMS to turn data into insights, activate those insights, and connect with customers. What happens if you supercharge that with automation and agentic AI? Here’s what a true <a target="_blank" rel="noopener noreferrer" href="https://www.contentstack.com/blog/ai/agentic-ai-101-whats-an-ai-agent-and-when-should-they-be-used?utm_campaign=fy26_glb_os_thought-leadership&amp;utm_medium=press-link&amp;utm_source=cmswire&amp;utm_content=nishant-contentcon?utm_campaign=fy26_glb_os_thought-leadership&amp;utm_medium=press-link&amp;utm_source=cmscritic&amp;utm_content=nishant-cmscritic-october">agentic AI</a> ecosystem might function like:A flash sale is about to go live. Instead of scrambling across teams—marketing, legal, supply chain, development, brand—AI agents handle the campaigns.One agent writes the copy. Another ensures it’s on-brand. An anti-hoax agent flags suspicious assets, while a supply chain agent checks inventory. Once the plan is greenlit by humans, a promotion agent takes over to launch the campaign, update the homepage, and email the right audience. As performance data rolls in, yet another agent optimizes the campaign in real time, ensuring it reaches the right people in the right moments.Again, keep in mind this shouldn’t be a one-size-fits-all experience. Individual A receives one version, while Individual B receives a completely different version, based on the context they provide. Both move the customer to form a deeper connection with the brand in different ways.This is not a distant future. Contentstack enables that reality today.<h3 id="embrace-agentic-with-contentstack’s-agent-os">Embrace Agentic with Contentstack’s Agent OS</h3><a target="_blank" rel="noopener noreferrer" href="https://www.contentstack.com/academy/content/adaptive-personalization-with-agent-os">Contentstack’s Agent OS</a> is a breakthrough in agentic AI that allows AI and automation to operate with full brand and customer context to drive one-to-one interactions. Agents tap into a brand’s content, voice, audience insights, and existing Contentstack tools to handle predictable tasks and enforce on-brand outputs where it matters. Automations remove the need to switch between tools, set up manual workflows, and configure repetitive, low-value AI prompts.This is context management: combining data, content, and brand intelligence in real time to enable customer-driven experiences at scale.<h3 id="how-to-get-your-context-in-order">How to Get Your Context in Order</h3>So how do you prepare for an agentic future, today? <ol><li>Know your customer. Make sure customer data is being captured with the right systems, and that you’re pulling in real-time signals you can actually act on. That might require getting marketing and IT together in one room until that’s figured out. Even better, use data systems already <a target="_blank" rel="noopener noreferrer" href="https://www.contentstack.com/platforms/real-time-cdp?utm_campaign=fy26_glb_os_thought-leadership&amp;utm_medium=press-link&amp;utm_source=cmscritic&amp;utm_content=nishant-cmscritic-october">embedded in your CMS</a>, so you don’t have to configure complicated integrations and fixes to connect data and content.  </li><li>Know your brand. This isn't just about logos and tone and voice. Understand how your brand is most relevant to your customer and adds value to their life. Do they want to be educated? Entertained? Make sure you’re fulfilling that need.  </li><li>Commit to the moment. Once you understand the intersection between customer and brand, use AI and LLMs to <a target="_blank" rel="noopener noreferrer" href="https://www.contentstack.com/blog/tech-talk/how-ai-powered-personalization-enhances-customer-experience?utm_campaign=fy26_glb_os_thought-leadership&amp;utm_medium=press-link&amp;utm_source=cmscritic&amp;utm_content=nishant-cmscritic-october">personalize content</a> for customers in the right channel, at the right time.</li></ol>The “one-size-fits-all” web has been dying for a long time. Now, with modern digital experience platforms like <a target="_blank" rel="noopener noreferrer" href="https://www.contentstack.com/platform?utm_campaign=fy26_glb_os_thought-leadership&amp;utm_medium=press-link&amp;utm_source=cmscritic&amp;utm_content=nishant-cmscritic-october">Contentstack Edge</a> that combine content, data, and agentic AI in real-time, there’s a better customer experience waiting. We can finally move on to the era of context management.

The Death of the One-Size-Fits-All Web

nishant-patel

<hr /> “If content is king, context is queen.”That’s what <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/contentstack-raises-57-5-million-in-series-b-round-qa-with-ceo-neha-sampat">Neha Sampat</a>, Contentstack’s founder and CEO, had to say about her company’s latest innovation, speaking to the “royal” relationship between content and data – and how their DXP is poised to help brands adapt to customers in real-time to every interaction and across every channel.<a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/products/contentstack">Contentstack</a> has been steadily building this evolutionary vision of an “adaptive DXP,” laying the groundwork from the moment <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/contentstack-just-acquired-lytics-a-real-time-customer-data-platform-heres-why-it-matters">it purchased Lytics</a> – a customer data platform – last January. After breaking that news, I later visited Sampat at Contentstack’s HQ in Austin during a <a target="_blank" rel="noopener noreferrer" href="https://www.boye-co.com/groups/cms-experts">Boye &amp; Company CMS Experts</a> meeting, where she rolled out more of the red carpet surrounding her data ambitions. At the time, I had no idea just how fast she would move to “adapt” Lytics. “The future of digital is here,” she said, “which is why we moved so quickly to deliver on our promise to arm customers with the combined power of content and data.”Indeed, the future is here. And for brands to compete, they need more context than ever. That’s where today’s announcement at <a target="_blank" rel="noopener noreferrer" href="https://www.contentstack.com/contentcon">ContentCon 25</a> (the company’s fourth annual customer shindig) comes in. Contentstack just revealed that it has natively added real-time audience insights, intelligent content recommendations, and omnichannel journey orchestration into <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/livin-on-the-edge-contentstacks-new-adaptive-dxp-might-just-rock-your-world">Contentstack EDGE</a> – its fully integrated adaptive digital experience platform.According to Contentstack, this is an industry-first game-changer at the CMS level. Armed with these features – where content and data are seamlessly combined – brands can deliver one-to-one personalized experiences across every channel.Making the announcement at ContentCon will no doubt help to fortify visibility and reinforce the relevance. Featuring speakers from a number of Contentstack’s marquee customers – including Crocs, Mattel, PetMeds, and Volvo – will help bring greater stickiness to the message as they trumpet their success leveraging the platform’s capabilities. To further elevate the message of performance, attendees will be treated to a closing keynote by two-time FIFA Women's World Cup champion and Olympic Gold Medalist <a target="_blank" rel="noopener noreferrer" href="https://en.wikipedia.org/wiki/Brandi_Chastain">Brandi Chastain</a>, co-founder of Bay Football Club.This is sure to score points as partners, agencies, and practitioners leave with practical wisdom – as well as a deeper sense of Contentstack’s roadmap for adaptive digital experiences. <h3 id="a-speedy-expansion-to-the-‘queendom’">A speedy expansion to the ‘queendom’</h3>I recently <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/livin-on-the-edge-contentstacks-new-adaptive-dxp-might-just-rock-your-world">wrote about Contentstack EDGE</a>, the brand envelope for its adaptive DXP. This new platform identity came just five months after its acquisition of Lytics, which demonstrates the speed and efficacy of Contentstack’s team in the pursuit of value from its CDP purchase.We’ve seen other vendors ride hype around M&amp;A, only to have a slow integration and consolidation period that can last years. Worse, the results are sometimes spotty, resulting in a cumbersome UX that misses the mark. This is fast by every modern measure, and the motivation was clear.It’s still early days for these new capabilities, but Contentstack has always doubled down on the user experience, making its native <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/contentstack-launch-aims-to-simplify-front-end-hosting-interview-with-dean-haddock-senior-product-manager">products like Launch</a> incredibly easy to use. Speed is absolutely critial, but so too is the delivery of an experience that meets – or at best, exceeds – customer expectations. <h3 id="“the-royal-treatment”-of-ai-powered-personalization">“The royal treatment” of AI-powered personalization</h3>AI is the name of the game, and Contentstack has been at the innovation edge since 2023, <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/a-closer-look-at-contentstacks-ai-features-with-christine-masters-senior-product-manager">when I first demoed</a> its early GenAI capabilities. They were certainly novel at the time, and they were one of the first platforms to focus on more concrete, high-utility applications at the workflow level – where automation was solving real problems. Personalization has arguably come a long way. It’s not the elusive “Holy Grail” it once was. But according to <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/contentstack-fires-up-brand-relevant-ai-powered-personalization-at-contentcon-2024">Conor Egan,</a> Contentstack’s SVP of Product, there are still barriers to realizing its potential. “Personalization is a priority, but brands struggle to deliver,” he said. “The reality is too abstract, complicated, disconnected or they’re locked into legacy tech that makes agility impossible.”Last year, Contentstack released a new personalization engine that combined brand-aware generative AI content creation, automation, and visual building technology. It was a foundation step that unleashed the benefits of AI while simplifying key aspects of the experience. But to deliver true hyper-personalization at scale, both content and real-time data were essential to the recipe. Now, Contentstack is fulfilling the last mile of its personalization vision, providing a blazing-fast integration that addresses long-standing personalization challenges with a practical solution. And by unifying content, data, and journey orchestration into a single, combined platform, brands can power true personalization at scale – all with clarity and confidence.“We’re not just committed to our vision of the future,” Egan said. “We’re offering customers the tools that make personalization possible today.”<h3 id="‘knighting’-its-adaptive-dxp-with-key-features">‘Knighting’ its adaptive DXP with key features</h3>The announcement provides some details about the feature additions to Contentstack EDGE at a granular level, further defining the company’s vision as an adaptive digital experience platform.First, the integration of Audience Insights will enable users to understand what content is driving engagement and delivering on business goals. The added context can help marketers support targeted campaigns and ground their personalization efforts in data-driven insights. Along with visual maps, audience building, and opportunity insights, brands can learn what their audiences care most about in real time. Worth noting: This feature is available at no additional cost to Contentstack customers today.Then, there’s Real-Time Data Activation, which aims to deliver personalized experiences instantly via seamless access to over 200 data connectors. There’s also native integration with existing data warehouses, activated in real time as customers interact – a key benefit that has emerged as brands tap data from a variety of siloed sources.Finally, with Flows, it’s all about scaling the promise of omnichannel personalization. Users can design and automate what Contentstack calls “adaptive customer journeys,” which can guide individuals seamlessly across web, mobile, email, ads, SMS, and other channels, maximizing engagement and conversions. <h3 id="is-this-a-new-reign-for-adaptive-dxps?">Is this a new reign for adaptive DXPs?</h3>For a space that’s often more buzzword than breakthrough, Contentstack is walking the walk with a rarefied air. This launch doesn’t just expand their platform – it helps reshape what’s possible for brands that are still struggling with the paralysis of personalization.Marketers are hungry for the context that Contentstack is promising. The speed at which they’ve delivered these new insights and journey orchestration capabilities is impressive, but UX is key – and we’ll have to see how organizations embrace the feature set. One big benefit here is Contentstack’s focus on customer intimacy and fueling its product enhancements around a solid feedback loop.Atop everything is the crowning position of adaptive digital experiences. While there’s a clear marketing angle, we’re all being forced to adapt to new realities in the race to digital dominance – and Contentstack is building a platform solution around the challenges and opportunities. You can come up with a fancy new name. But you have to make it mean something. And that’s precisely what they’re doing. Contentstack’s ascension to a DXP throne has been hard-fought, but its strategy seems to be paying off. As noted by several key analyst reports, the company’s composable roadmap and the acquisition of a data layer have catapulted it into new quadrants of consideration. This should assist in the battle against industry stalwarts and the general barrier to greater awareness.I still think one of Contentstack’s greatest assets is its culture. Over the years, I’ve spoken to CEO Neha Sampat about the company’s growth ambitions, but it’s always peppered with stories about people – and how Contentstack is doubling down on expanding through diversity and other human-focused initiatives.Case in point: The company has been recognized for its unmatched customer care and tradition of giving back globally through its Contentstack Cares program, including its support of Pledge 1% and “Girls Who Code.”It might be one of the shiniest gems in its crown – and another reason to watch this company as it continues to expand. <hr /><h4 style="text-align:center" id="looking-for-guidance-on-contentstack?-talk-to-an-expert.">Looking for guidance on Contentstack? <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/contact">Talk to an expert.</a></h4><hr /> <h3 id="upcoming-events">Upcoming Events</h3> <img style="width:33.07%" src="https://cmscritic.com/ms-content/uploads/2025/05/contentcon25-logo-1747412490394.png" /><h4 id="contentstack-contentcon-25"><a target="_blank" rel="noopener noreferrer" href="https://www.contentstack.com/contentcon">Contentstack ContentCon 25</a></h4>June 3-5, 2025 – Chicago, USAThe future of digital is waiting for you! Contentstack presents ContentCon, the premier event for digital teams and industry leaders who are reimagining the future of digital experiences. Join us for two days of transformative presentations and workshops designed to help you put personalization and AI strategies into action. <a target="_blank" rel="noopener noreferrer" href="https://contentcon2025.site.zuddl.com/">Register today! </a> <img style="width:31.83%" src="https://cmscritic.com/ms-content/uploads/2025/01/cms-connect-2025-logo.png" alt="" /><h4 id="cms-connect-25"><a target="_blank" rel="noopener noreferrer" href="https://www.boye-co.com/conferences/cmsconnect25">CMS Connect 25</a></h4>August 5-6, 2025 – Montreal, CanadaWe are delighted to present the second annual summer edition of our signature global conference dedicated to the content management community! CMS Connect will be held again in beautiful Montreal, Canada, and feature a unique blend of masterclasses, insightful talks, interactive discussions, impactful learning sessions, and authentic networking opportunities. Join vendors, agencies, and customers from across our industry as we engage and collaborate around the future of content management – and hear from the top thought leaders at the only vendor-neutral, in-person conference exclusively focused on CMS. Space is limited for this event, <a target="_blank" rel="noopener noreferrer" href="https://www.boye-co.com/conferences/cmsconnect25">so book your seats today.</a>

Context Is Queen: Contentstack Crowns its Adaptive DXP with Native Real-Time Audience Insights

matt-garrepy

<hr /> CFOs are having an evolutionary moment, particularly in the realm of digital transformation. I’ve been tracking this shift for quite some time, talking to leaders on both the vendor and customer side, and it's clear that the role is expanding beyond financial functions to encompass deeper data analysis, risk management, and broader company strategy. This change has been driven by a myriad of factors, including increased global risk, economic volatility, and a surge in new technologies like AI. But there’s also been a precipitous expansion on the composable side of the DX ledger, where CFOs are increasingly tasked with being more informed about the tech composition of modern stacks to help support better decisions.That brings us to some key news about <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/products/contentstack">Contentstack</a> – which is, by all measures, on a roll. After the company’s <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/contentstack-just-acquired-lytics-a-real-time-customer-data-platform-heres-why-it-matters">sage acquisition of Lytics</a> in January, the composable DXP found itself in the Leaders sphere of the <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/gettin-hygge-with-ai-and-more-a-few-cozy-takeaways-from-the-forrester-cms-wave-2025">2025 Forrester Wave for Content Management Systems</a>, validating its strategic roadmap. Now, in a move that signals more than just another executive appointment, Contentstack has hired <a target="_blank" rel="noopener noreferrer" href="https://www.linkedin.com/in/josetteleslie/">Josette Leslie</a> as its new Chief Financial Officer. And if we're reading the tea leaves, this calculated maneuver suggests the company might be gearing up for some bigger market moves.“Josette brings a rare combination of deep industry understanding, operational insight for fast-growing SaaS companies like Contentstack, and a values-driven leadership style that aligns with our culture,” said <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/contentstack-raises-57-5-million-in-series-b-round-qa-with-ceo-neha-sampat">Neha Sampat</a>, Founder and CEO of Contentstack. “Her proven track record of delivering results with strategic vision, strong leadership, and a positive culture will be invaluable as we continue to grow Contentstack and drive the market forward.”Leslie replaces <a target="_blank" rel="noopener noreferrer" href="https://www.linkedin.com/in/dovermyer/">David Overmyer</a>, who was part of Contentstack’s original leadership team. During his tenure, he was instrumental in helping to <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/seeing-in-a-headless-world-contentstack-introduces-new-visual-building-capabilities-for-marketers">raise $169 million</a> and scale to an industry powerhouse. Overmyer is retiring from his executive role and will continue to serve on Contentstack’s Board of Directors.<h3 id="evolving-beyond-the-balance-sheet">Evolving beyond the balance sheet</h3>As I said, today’s CFO is as much a strategic growth architect as a financial steward. To that end, Leslie’s appointment is a bold, throat-clearing moment that suggests Contentstack is not only doubling down on its ambitions but rewriting the CFO’s role in a modern digital enterprise.Leslie brings a serious pedigree to the table. With more than 25 years of experience – including high-impact roles at <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/products/squarespace">Squarespace</a>, <a target="_blank" rel="noopener noreferrer" href="https://us.etrade.com/home">E*TRADE</a>, and <a target="_blank" rel="noopener noreferrer" href="https://www.instinet.com/">Instinet</a> – she’s no stranger to guiding companies through hyper-growth, IPOs, and operational scale. At Squarespace, she helped shepherd the company through its 2021 IPO, proving she can navigate the complex terrain of fast-scaling SaaS platforms with poise and precision.Her new post at Contentstack comes at a pivotal moment. The company is riding a wave of momentum after acquiring Lytics, which added a critical real-time customer data component to its DXP composition. Add in Contentstack’s recognition as a Visionary in the <a target="_blank" rel="noopener noreferrer" href="https://www.gartner.com/en/documents/6101227">2025 Gartner Magic Quadrant for DXPs</a> – and its #19 spot on <a target="_blank" rel="noopener noreferrer" href="https://www.forbes.com/lists/americas-best-startup-employers/">Forbes’ 2025 List of America’s Best Startup Employers</a> – and you get a sense that the company is running on rocket fuel. Leslie is building her vision on a solid foundation. In her experience, she’s seen firsthand how financial and operational excellence can accelerate innovation and unlock value. “What ultimately drew me to Contentstack was the caliber of the team and its mission to modernize digital experiences,” she said.<h3 id="why-it-matters">Why it matters</h3>Contentstack's CEO Neha Sampat has praised Leslie’s knowledge, insight, and values-driven leadership style – and rightly so. Given her previous successes in acquisitions, change management, and business revitalization, she brings an unmatched acumen and a tight integration of finance, operations, and go-to-market execution to the table.Let’s not forget that Contentstack is a composable platform, built on modularity and scale. In this space, the role of the CFO is uniquely positioned to bridge the gap between financial performance and platform agility. Leslie’s arrival could signal a more aggressive approach to expansion, M&amp;A, and infrastructure investment, especially as the industry accelerates toward real-time personalization and AI-powered experiences.There's also the new vision that Contentstack has been piloting around “adaptive digital experiences,” which is crystallized by its new <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/livin-on-the-edge-contentstacks-new-adaptive-dxp-might-just-rock-your-world">Contentstack EDGE offering</a>. This new breed of adaptive DXP combines intelligent content and real-time, first-party customer data, courtesy of the new Lytics CDP acquisition. Leslie's tech prowess could be a key activator for propelling EDGE to the forefront. The platform’s ability to react in real time to every customer interaction while staying authentically on-brand through AI and data-driven decision-making could be the new model for marketers and brands that rely on their DXP tools to be fast, elegant, and designed for AI. Hence, it's likely a central initiative for the leadership team. With <a target="_blank" rel="noopener noreferrer" href="https://www.contentstack.com/contentcon">ContentCon</a> just around the corner, the timing is clearly intentional as Contentstack builds hype and energy around its announcements. The annual conference will no doubt set the stage for what’s next in the convergence of content, data, and personalization at scale. One thing’s certain: With Josette Leslie at the financial helm, Contentstack isn’t just building a future-proof platform. They’re financing the future of digital experiences. And given her wealth of wisdom, she has a clear view of the chessboard – and where to move the pieces. <hr /><h4 style="text-align:center" id="looking-for-guidance-on-contentstack?-talk-to-an-expert.">Looking for guidance on Contentstack? <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/contact">Talk to an expert.</a></h4><hr /> <h3 id="upcoming-events">Upcoming Events</h3> <img style="width:33.07%" src="https://cmscritic.com/ms-content/uploads/2025/05/contentcon25-logo-1747412490394.png" /><h4 id="contentstack-contentcon-25"><a target="_blank" rel="noopener noreferrer" href="https://www.contentstack.com/contentcon">Contentstack ContentCon 25</a></h4>June 3-5, 2025 – Chicago, USAThe future of digital is waiting for you! Contentstack presents ContentCon, the premier event for digital teams and industry leaders who are reimagining the future of digital experiences. Join us for two days of transformative presentations and workshops designed to help you put personalization and AI strategies into action. <a target="_blank" rel="noopener noreferrer" href="https://contentcon2025.site.zuddl.com/">Register today! </a> <img style="width:31.83%" src="https://cmscritic.com/ms-content/uploads/2025/01/cms-connect-2025-logo.png" alt="" /><h4 id="cms-connect-25"><a target="_blank" rel="noopener noreferrer" href="https://www.boye-co.com/conferences/cmsconnect25">CMS Connect 25</a></h4>August 5-6, 2025 – Montreal, CanadaWe are delighted to present the second annual summer edition of our signature global conference dedicated to the content management community! CMS Connect will be held again in beautiful Montreal, Canada, and feature a unique blend of masterclasses, insightful talks, interactive discussions, impactful learning sessions, and authentic networking opportunities. Join vendors, agencies, and customers from across our industry as we engage and collaborate around the future of content management – and hear from the top thought leaders at the only vendor-neutral, in-person conference exclusively focused on CMS. Space is limited for this event, <a target="_blank" rel="noopener noreferrer" href="https://www.boye-co.com/conferences/cmsconnect25">so book your seats today.</a>

Contentstack taps a powerhouse CFO to fuel its next wave of growth. Here’s why it matters

<hr /> In the icy doldrums of winter in the Northern Hemisphere, February might not seem like a haven for holidays. But look a little closer, and you’ll realize it’s jam-packed with reasons to celebrate. Like… Groundhog’s Day. Mardi Gras. Valentine’s Day. National “Ice Cream for Breakfast” Day (for real). Forget those. This is the month when the NFL's <a target="_blank" href="https://en.wikipedia.org/wiki/Super_Bowl_LIX">Super Bowl</a> tackles our attention with its gridiron action, over-the-top commercials, and epic seven-layer dips. Isn't that a holiday?The Big Game might be behind us, but February was also touchdown-worthy for <a target="_blank" href="https://cmscritic.com/products/sitecore">Sitecore</a>. After scoring a Visionary position in <a target="_blank" href="https://www.gartner.com/en/documents/6101227">Gartner’s 2025 Magic Quadrant for DXPs</a>, the company just announced more than 250 innovations for its intelligent digital experience platform and <a target="_blank" href="https://cmscritic.com/what-is-a-content-management-system-cms">content management system.</a>250. That’s a lot of yards to rush. But this already felt like the status quo for Sitecore even before it kicked off 2025, steamrolling ahead under <a target="_blank" href="https://cmscritic.com/big-shift-at-sitecore-dave-oflanagan-takes-the-helm-as-interim-ceo">CEO Dave O’Flanagan.</a> I recently connected with <a target="_blank" href="https://cmscritic.com/getting-loud-with-xm-cloud-sitecore-reports-100-growth-of-its-ai-powered-cloud-based-cms">Sitecore's Chief Product Officer, Roger Connolly</a>, about the remarkable growth of the company’s <a target="_blank" href="https://www.sitecore.com/products/xm-cloud">XM Cloud platform</a>. Global revenue for the SaaS CMS exploded by 100% in 2024, scaling 130% in the U.S. alone. The company also surpassed $500 million in ARR last October, putting even more power behind its passing game.Now, with the advent of these new innovations – including big advances in its <a target="_blank" href="https://eur02.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.sitecore.com%2Fproducts%2Fsitecore-stream&amp;data=05%7C02%7Cjessica.rampen%40sitecore.com%7C12e993bd996c44828a1308dd4b67bcb1%7C91700184c3144dc9bb7ea411df456a1e%7C0%7C0%7C638749631100552726%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&amp;sdata=gWaDk%2FpigHYjWCTHz0eVesfXtuwRpK29XvQK%2FygMM8Q%3D&amp;reserved=0">Sitecore Stream</a> AI capabilities – the company is giving marketers 250 more reasons to build and deploy their digital customer experiences on its platform.<h3 id="is-stream-is-a-dream-come-true?">Is Stream is a dream come true?</h3>According to Sitecore, it is. Originally Introduced at the company's <a target="_blank" href="https://cmscritic.com/sitecore-rocks-and-rolls-in-music-city-the-top-5-tracks-from-symposium-2024">Symposium 2024</a> conference, Sitecore Stream embeds three powerful capabilities across its products, blending control and more progressive <a target="_blank" href="https://aws.amazon.com/what-is/ai-agents/">agentic AI</a> features into the mix. Previously the domain of edge applications, the use of AI agents has become mainstream, and Sitecore has been innovating heavily in its development to help automate a wide range of tasks and functions.The first embedded feature is Sitecore’s powerful brand-aware AI, which keeps AI-driven actions on target and renders them smarter over time – enabling more personalized and conversational experiences at scale.Second, Sitecore’s AI copilots and agents – now available for brand, campaign, content, experience, and optimization – give marketers more freedom to strategize, execute, and scale. Finally, agentic workflows help to “harmonize” human input with AI automation, achieving what Sitecore calls a “balance of automation with authenticity.” Sitecore provides degrees of tolerance with these agentic capabilities; users can select automation levels that include “chain of thought” prompting, “human in the loop”, and fully agentic.Together, these features are delivering new levels of AI performance for Sitecore users. <h3 id="250-business-boosting-innovations-for-marketers">250 business-boosting innovations for marketers</h3>So what’s on the scoreboard in this seasonal release? As stated, the company has released hundreds of new innovations targeted at marketers. They encompass specific tools and capabilities designed for creating, building, and optimizing digital experiences. With these features, users and brands will be better equipped to boost engagement and conversions and drive their business objectives across channels. There are too many to list them all, but here’s the highlight reel: <h4 id="brand-centric-ai-enhancements">Brand-centric AI enhancements</h4>Staying on-brand for large enterprises is challenging – especially with components and objects spread far and wide. Sitecore Stream is bringing order to the brand chaos with some dynamite enhancements, many of which were gleaned from customer feedback. Stream can digest and comprehend schemas in XM Cloud or XP, learn from previous campaigns, and even recommend actions that align with a customer’s brand and marketing strategy.Along with the brand-centric benefits, Stream’s content copilot is along for the ride to back things up. The tool is available in <a target="_blank" href="https://www.sitecore.com/products/experience-platform">Sitecore XP</a>, allowing customers to leverage brand-aware AI. Stream orchestration capabilities are also available in XP, enabling users to manage projects, deliverables, and tasks.  <h4 id="cms-tools-focused-on-marketers-and-content-creators">CMS tools focused on marketers and content creators</h4><a target="_blank" href="https://cmscritic.com/what-is-a-content-management-system-cms">Content management</a> is still the foundation of the experience hub, and Sitecore is doubling down on enriching its CMS capabilities. Like its brand-savvy AI, a content copilot powered by Stream helps creators and editors generate on-brand content and personalized variants to tailor messaging, optimize performance, and maintain relevance across platforms and contexts. From an observability perspective, Site Collections gives marketers a visually intuitive way to view, manage, and maintain multiple sites with ease. Meanwhile, a new marketer dashboard provides a comprehensive view of website performance, workflow, and language version support.On the personalization front, A/B/n testing is now fully integrated into the XM Cloud authoring experience, empowering marketers to create and analyze up to six component variants to determine the most effective version. An A/B test insights feature also gives marketers access to critical performance data – and their winning variants – so they can optimize with confidence.From a composability standpoint, XM Cloud is becoming more flexible and providing greater choice. In addition to <a target="_blank" href="https://nextjs.org/">Next.js</a>, it now supports <a target="_blank" href="https://angular.dev/">Angular</a> and .<a target="_blank" href="https://dotnet.microsoft.com/en-us/apps/aspnet">NET Core frameworks</a>. This means developers can use their preferred technologies while leveraging XM Cloud’s server-side rendering and editing capabilities. <h4 id="game-changing-dam-features">Game-changing DAM features</h4>DAM has been an active category over the last year, with many pure-play stand-alone products investing in AI-powered capabilities. As part of its DXP ecosystem, Sitecore has introduced more generative features to its DAM, helping users create and refine content and grammar with greater speed and efficacy.Search is still a key part of the experience, and an area with AI is having a profound impact. Sitecore’s DAM now includes enhanced visual search, helping users surface content assets even without exact keyword and taxonomy matches. New options include visual similarity, semantic, reverse-image, and search by color. Additionally, AI is being harnessed to enhance a new grounded image tagging feature, helping users find images faster, improve metadata accuracy, and perform bulk updates and easier reviews. Content and variant creation also help users tailor messaging for diverse audiences and languages to scale their content use.<hr />If you’re interested in the granular breakdown – specifically for Stream – you can check out <a target="_blank" href="https://developers.sitecore.com/changelog">Sitecore’s official changelog</a>. You can also learn more about these advancements (and some yet to be released) at <a target="_blank" href="https://symposium.sitecore.com/">Sitecore’s annual Symposium</a> conference, which will be held November 3 – 5 in Orlando, Florida.<h3 id="why-it-matters">Why it matters</h3>The Super Bowl is, among other things, a spectacle. It brings the biggest players in American football to the field, hunting for glory, bragging rights, and a big payday. Sometimes, the battle is epic. This year, it was a blowout.In the DXP leagues, there isn’t a single game that decides the seasonal outcome for a team. Instead, we have analyst grids and reports that attempt to crystallize the state of the market. As such, we have to dig deeper and probe the broader optics before throwing our weight behind a franchise.This year’s Gartner MQ for DXPs revealed some surprising shifts, but Sitecore continues to drive its visionary status with key innovation. This includes its XM Cloud product, visual builder, Stream AI, and enhanced workflow capabilities. It has also made significant strides in developing a more composable posture, enabling more of its components to function in a stand-alone fashion.  <figure class="image image-style-align-center image_resized" style="width:59.62%"><img src="https://cmscritic.com/ms-content/uploads/2025/02/image-1740603215935.jpeg" alt="Gartner MQ diagram for 2025" /></figure> One big advantage has been Sitecore’s investment in governance. At last year’s Sitecore Symposium, the company announced that its core products – XM Cloud, <a target="_blank" href="https://www.sitecore.com/products/content-hub">Content Hub</a>, <a target="_blank" href="https://www.sitecore.com/products/customer-data-platform">CDP</a>, and <a target="_blank" href="https://www.sitecore.com/products/personalize">Personalize</a> – were now HIPAA compliant. This gives the company a strategic edge with large enterprises focused on regulatory challenges.While XM Cloud has certainly led Sitecore’s explosive growth over the last year, there are still headwinds relative to adoption. Customers and agencies felt a deep concern that legacy products would not be supported as the company looked ahead. But as I heard from many attendees at Symposium 2024, CEO Dave O’Flanagan’s presence at the company’s MVP and community sessions quelled some of the concern and provided a roadmap of confidence – particularly for marketers who rely on the stability of their tools. “We wanted to make sure that customers don't feel that they have to go to SaaS to deliver for their business,” O’Flanagan said. “That’s an important piece. The SaaS solution has great capabilities, and it will deliver in a more intuitive, innovative way. I think customers can do more with XM Cloud. However, with XM and XP, customers can achieve almost everything they need with that product if properly configured and understood.”There’s also the persistent challenge of navigating Sitecore’s complex ecosystem of products, which continues to grow with each acquisition. This often requires certified practitioners (vis-a-vis Sitecore partner agencies) to help implement and support the tools and customizations. But greater automation is entering the equation, and that’s where Sitecore’s continued investment in new innovations – and a keen focus on leveraging AI – is making an impact. “We've always thought about our DXP’s capabilities as being able to serve the full content life cycle, and that there's only a handful of vendors that truly deliver on that promise,” O’Flanagan shared. “That's everything from the ideation of a campaign right through to the creation of the assets and the content into the CMS to distribute and publish to the consumer.”One of Sitecore’s key strengths is its legacy of innovation, which is reinforced by its vast community of builders. While the company is at a point of transformation with XM Cloud, it seems to be telegraphing the right messages to its customers and the market – and bolstering its Visionary spirit. That said, this change is not without its bumps in the road, and continued engagement with users will be key to shaping the next wave of products. As evidenced by the Gartner MQ, enterprise DXPs face a challenging landscape. However, the pace of these new innovations is yet another demonstration of Sitecore’s resolve to win, underscored by its investment in AI and its grasp of the business considerations. Ultimately, it’s all about understanding what matters to customers. And if they can keep driving in that direction, they could be spiking the ball in the end zone next February. <hr /><h4 style="text-align:center" id="looking-for-guidance-on-sitecore?-talk-to-an-expert.">Looking for guidance on Sitecore? <a target="_blank" href="https://cmscritic.com/contact">Talk to an expert.</a></h4><hr /><h3 id="upcoming-events">Upcoming Events</h3> <img style="width:30.46%" src="https://cmscritic.com/ms-content/uploads/2024/11/cms-summit-25.png" alt="" /><h4 id="cms-summit-25"><a target="_blank" href="https://www.boye-co.com/conferences/cmssummit25">CMS Summit 25</a></h4>May 13-14, 2025 – Frankfurt, GermanyDon't miss the first European edition of our prestigious international conference dedicated to the global content management community! CMS Summit 25 will bring together top-notch speakers, our renowned learning format, and engaging social events. Hear from leading practitioners like Deutsche Bahn, Dr. Oetker, and more – and join customers, agencies, and CMS vendors as we discuss current trends and what's ahead for the content and digital experience fields. Connect and network at the only vendor-neutral, in-person conference focused on CMS. Space is limited for this exclusive event, <a target="_blank" href="https://www.boye-co.com/conferences/cmssummit25">so book your seats today.</a> <img style="width:31.83%" src="https://cmscritic.com/ms-content/uploads/2025/01/cms-connect-2025-logo.png" alt="" /><h4 id="cms-connect-25"><a target="_blank" href="https://www.boye-co.com/conferences/cmsconnect25">CMS Connect 25</a></h4>August 5-6, 2025 – Montreal, CanadaWe are delighted to present the second annual summer edition of our signature global conference dedicated to the content management community! CMS Connect will be held again in beautiful Montreal, Canada, and feature a unique blend of masterclasses, insightful talks, interactive discussions, impactful learning sessions, and authentic networking opportunities. Join vendors, agencies, and customers from across our industry as we engage and collaborate around the future of content management – and hear from the top thought leaders at the only vendor-neutral, in-person conference exclusively focused on CMS. Space is limited for this event, <a target="_blank" href="https://www.boye-co.com/conferences/cmsconnect25">so book your seats today.</a>

Sitecore Scores with Hundreds of AI-Powered Innovations for its Intelligent DXP and CMS for Marketers

<hr /> Whenever I hear Aerosmith’s <a target="_blank" href="https://www.youtube.com/watch?v=7i_qRmWUdpQ">Livin’ on the Edge</a>, I’m obliged to provide a little headbanging. This iconic, heart-pounding anthem from the early ’90s requires me to push the decibel limit in my HOA's compact. It might not be good for the ears (or neighborhood tranquility), but it's great for the soul. Maybe you can relate.These days, it feels like <a target="_blank" href="https://cmscritic.com/products/contentstack">Contentstack</a> might be doing a little of its own headbanging. After completing the <a target="_blank" href="https://cmscritic.com/contentstack-just-acquired-lytics-a-real-time-customer-data-platform-heres-why-it-matters">acquisition of Lytics in January</a> (an industry-leading CDP), the headless-CMS-turned-composable-DXP scored a Visionary position on Gartner’s <a target="_blank" href="https://www.contentstack.com/resources/report/gartner-magic-quadrant-dxp?utm_campaign=fy26q1_glb_pmm_cs-edge-announcement&amp;utm_medium=press-link&amp;utm_source=globenewswire">2025 Magic Quadrant for Digital Experience Platforms</a>.The hits keep coming. So what’s next on the playlist? How about a stadium rocker that takes us right to the edge – and beyond?Dream on.With its newly-pressed <a target="_blank" href="https://www.globenewswire.com/news-release/2025/02/26/3033112/0/en/Introducing-Contentstack-EDGE-the-World-s-First-Adaptive-Digital-Experience-Platform.html">Contentstack EDGE</a>, the company might have another gold record on its hands. Billed as the world’s first adaptive digital experience platform built for the AI era, EDGE is being positioned as a next-generation DXP that effectively unifies Contentstack’s advanced ecosystem of features.The whole band has assembled for this show, and it’s a promising lineup featuring Contentstack’s pioneering headless CMS, newly acquired CDP capabilities, personalization, automation, AI, and frontend hosting capabilities. What does EDGE deliver? A fresh interpretation of a tune called adaptive experiences. The name is intuitive enough, but if you’re not familiar, it’s a topic we’ve been discussing over the last few years – specifically as AI has evolved in its ability to automate with greater agency. The concept also has its roots in <a target="_blank" href="https://medium.com/@goodrebels/adaptive-design-creating-personalised-digital-experiences-46eecf9e406d">adaptive design</a> and supporting personalized digital experiences, which goes back over a decade.Adaptive experiences adapt. With Contentstack EDGE, this manifests in the platform’s ability to react in real time to every customer interaction while staying authentically on-brand through AI and data-driven decision-making. These are essential attributes for modern marketers and brands that rely on their DXP tools to be fast, elegant, and designed for AI.“We’re in a new era of marketing when simply having a digital presence isn’t enough to drive consumers to opt-in to the brand experience,” said <a target="_blank" href="https://www.linkedin.com/in/gurdeepd/">Gurdeep Dhillon</a>, Chief Marketing Officer of Contentstack. “Brands need adaptive experiences that create a dynamic, always-relevant, always-personal connection with their audiences. Contentstack EDGE is the platform to give brands the experience edge they need.” <h3 id="evolving-the-dxp-playlist">Evolving the DXP playlist</h3>Contentstack EDGE isn’t just a shiny new product name – it’s a statement. For years, the DXP space has been dominated by a predictable “rank and file” that is only now beginning to shift to a more composable posture. While there are benefits and efficiencies within some of these legacy tools, brands that have implemented all-in-one solutions often find themselves locked into rigid ecosystems that lack the flexibility needed for modern marketing.This year’s Gartner MQ for DXPs brought quite a few surprises to the grid, especially at the top end of the ladder. But Contentstack’s continued innovation and investment in its composable, future-ready technology has given it a disruptive edge in the crowd. With its shoring up of customer data through the acquisition of a real-time CDP, Contentstack expanded its vision and cemented its position as a game changer in the traditional grid – further signaling a shift from traditional platforms. <figure class="image image_resized" style="width:58.56%"><img src="https://cmscritic.com/ms-content/uploads/2025/02/image-1740603215935.jpeg" alt="A diagram of a company's company's company

AI-generated content may be incorrect." /></figure>Source: Gartner  Along with its fully integrated, fully automated MACH-compliant frontend hosting capabilities – as well as its breadth of personalization features – the company is effectively redefining the composition of the DXP category. Along those MACH lines, Contentstack EDGE is built on the same composable architecture that has powered its solutions, combining its headless CMS and real-time CDP into an easy-to-use solution backed by the company's prolific <a target="_blank" href="https://www.contentstack.com/customer-care">“Care Without Compromise”</a> support program and what it calls a “no-fail AI guarantee.”I’ve spoken previously to <a target="_blank" href="https://cmscritic.com/contentstack-raises-57-5-million-in-series-b-round-qa-with-ceo-neha-sampat">Neha Sampat</a>, Contentstack’s founder and CEO, about the growing “brand relevancy crisis” impacting the market. This was a hot-button topic <a target="_blank" href="https://cmscritic.com/contentstack-fires-up-brand-relevant-ai-powered-personalization-at-contentcon-2024">at last year’s ContentCon</a>, and it continues to be a central mandate for companies as they look to grow in a noisy, fragmented ecosystem of messages and choices. She believes Contentstack is a catalyst for activating interest and conversions through scalable hyper-personalization – the kind only attainable through modern platforms like EDGE."To remain relevant in today's competitive markets, brands need customers to opt into the experiences they create. But it's a two-way street,” she said. “Brands must create experiences worth ‘opting in’ to, which means they must adapt to a data-first, AI-driven, hyper-personalized world. Retrofitting old technology won’t get them there. Contentstack EDGE will.”<h3 id="what-makes-edge-rock?">What makes EDGE rock?</h3>We’ve seen a lot of demos from vendors showcasing the breadth of their AI tooling, and some embracing <a target="_blank" href="https://aws.amazon.com/what-is/ai-agents/">the AI agent frontier</a>. There are impressive applications, but few have fully harnessed the potential. Contentstack consistently stood out as a pioneer during the generative AI “Gold Rush,” <a target="_blank" href="https://cmscritic.com/a-closer-look-at-contentstacks-ai-features-with-christine-masters-senior-product-manager">focusing early on high-utility applications</a> that had a meaningful impact on productivity and governance. Now, with EDGE, they’re evolving what it means to be “AI-powered” by baking adaptability into the platform’s core.It's still early from an assessment perspective, but according to the company’s press release, the foundation sounds rock solid. At its core is Contentstack’s brand-aware generative AI and automated workflows – which create, manage, and distribute intelligent content at scale with breathtaking precision.The power of this intelligent content is reinforced by real-time, first-party customer data that’s unified across sources. This helps ensure the delivery of the right message to the right audience across channels – all with incredible accuracy.Advanced analytics also brings the promise of personalization to the next level, allowing brands to deliver content that feels customized for every user without the persistent latency of traditional systems. This includes content and journey analytics and predictive modeling, so brands can deliver highly dynamic and responsive experiences.<h3 id="what’s-next?">What’s next?</h3>Again, it’s early days, but the roadmap sounds promising. Given Contentstack’s past performance, we can anticipate that trusted customers are already in beta and providing feedback. The company plans to showcase EGDE's full capabilities at <a target="_blank" href="https://www.contentstack.com/contentcon">ContentCon 2025</a>, its annual cabal for digital teams and industry leaders, which will take place June 3-5 in Chicago. Expect to hear more from brands already leveraging the platform and deeper dives into how EDGE is being used to drive real results.<h3 id="why-it-matters">Why it matters</h3>When it comes to the DXP marketscape, it feels like we’ve been hearing Walk This Way on repeat. This year’s Gartner MQ codified that change is upon us, and we continue to see that telegraphed across the market. Some of this was precipitated by headless CMSes and legacy DXPs settling on their own view of “composability” to best serve their customers. We initially called this a race to the middle, but it really turned out to be a race to relevance.  We don’t really need an analyst report to tell us that the digital experience topology is shifting. Customers expect more from brands, and we need tools that help us understand their preferences and react in real time – delivering content that’s always on target, always personalized, and always engaging. As I said before, Contentstack EDGE feels more like a statement. Is it indeed a new breed of DXP? Or is it assembling the core components that define our modern definition of a DXP? The acquisition of Lytics certainly satisfied a DXP-level need for customer data, but what makes this different from the other players on the board?The distinction lies in its promise to deliver adaptive experiences, buoyed by its core composability and AI-powered, data-driven decisioning. It’s an ambitious vision, and we need more validation through use cases. But if executed correctly, it could be exactly what brands need to break free from the old model and move toward truly real-time, intelligent engagement.For marketers, developers, and digital leaders who are constantly Livin' on the Edge, the implications could be huge. If EDGE delivers on its promise, it could usher in a future where digital experiences are as dynamic as the audiences they serve. And that’s a Sweet Emotion everyone can headbang to. <hr /><h4 style="text-align:center" id="looking-for-guidance-on-contentstack?-talk-to-an-expert.">Looking for guidance on Contentstack? <a target="_blank" href="https://cmscritic.com/contact">Talk to an expert.</a></h4><hr /><h3 id="upcoming-events">Upcoming Events</h3> <img style="width:30.46%" src="https://cmscritic.com/ms-content/uploads/2024/11/cms-summit-25.png" alt="" /><h4 id="cms-summit-25"><a target="_blank" href="https://www.boye-co.com/conferences/cmssummit25">CMS Summit 25</a></h4>May 13-14, 2025 – Frankfurt, GermanyDon't miss the first European edition of our prestigious international conference dedicated to the global content management community! CMS Summit 25 will bring together top-notch speakers, our renowned learning format, and engaging social events. Hear from leading practitioners like Deutsche Bahn, Dr. Oetker, and more – and join customers, agencies, and CMS vendors as we discuss current trends and what's ahead for the content and digital experience fields. Connect and network at the only vendor-neutral, in-person conference focused on CMS. Space is limited for this exclusive event, <a target="_blank" href="https://www.boye-co.com/conferences/cmssummit25">so book your seats today.</a> <img style="width:31.83%" src="https://cmscritic.com/ms-content/uploads/2025/01/cms-connect-2025-logo.png" alt="" /><h4 id="cms-connect-25"><a target="_blank" href="https://www.boye-co.com/conferences/cmsconnect25">CMS Connect 25</a></h4>August 5-6, 2025 – Montreal, CanadaWe are delighted to present the second annual summer edition of our signature global conference dedicated to the content management community! CMS Connect will be held again in beautiful Montreal, Canada, and feature a unique blend of masterclasses, insightful talks, interactive discussions, impactful learning sessions, and authentic networking opportunities. Join vendors, agencies, and customers from across our industry as we engage and collaborate around the future of content management – and hear from the top thought leaders at the only vendor-neutral, in-person conference exclusively focused on CMS. Space is limited for this event, <a target="_blank" href="https://www.boye-co.com/conferences/cmsconnect25">so book your seats today.</a>

Livin’ on the EDGE? Contentstack’s new ‘Adaptive DXP’ might just rock your world

Getting Loud with XM Cloud: Sitecore Reports 100% Growth of its AI-Powered Cloud-based CMS

Call Tracking + AI 

Call Tracking + AI that Turns Calls into Leads

#ffffff

<a target="_blank" href="https://cmscritic.com/critics/mattmcqueeny">Matthew McQueeny</a> is a North American Peer Group Leader for <a target="_blank" href="https://www.linkedin.com/company/boye-co/posts/?feedView=all">Boye &amp; Company</a>, Head of Relationships at <a target="_blank" href="https://konabos.com/">Konabos,</a> and a CMS Critic contributor. <hr /> Last week, <a target="_blank" href="https://cmscritic.com/products/sitecore">Sitecore</a> unveiled its 2025 class of <a target="_blank" href="https://mvp.sitecore.com/">Most Valuable Professionals</a>, known across the industry as “Sitecore MVPs.” This hallowed tradition, now in its nineteenth year, celebrates individuals who display outstanding engagement and support of the Sitecore community worldwide.The latest cohort includes 241 Sitecore experts, featuring 61 Ambassadors, 34 Strategy members, 145 Technology members, and one Honorary member. Of these, 43 were welcomed as new Sitecore MVPs.Earning my third Sitecore MVP is an honor that carries deep meaning for me. When I joined <a target="_blank" href="https://konabos.com/">Konabos</a> nearly four years ago, Sitecore was already a platform this team was renowned for. Led by several multi-time MVPs, the company had a strong reputation in the digital experience space. My own history with Sitecore had been more distant. I knew it as a powerful <a target="_blank" href="https://cmscritic.com/what-is-a-content-management-system-cms">enterprise CMS (Content Management System)</a> and DXP (Digital Experience Platform), but my previous agency primarily worked with <a target="_blank" href="https://cmscritic.com/products/wordpress">WordPress</a> and <a target="_blank" href="https://cmscritic.com/products/kentico">Kentico</a>. While that agency’s own website was built on Sitecore, there was little exposure to its customer base or the broader Sitecore community. Konabos, however, provided a gateway into an ecosystem I hadn’t fully explored. It’s funny to think back to how it all started—through Konabos co-founder <a target="_blank" href="https://www.linkedin.com/in/akshaysura/">Akshay Sura</a>, who I worked with at that previous agency many years ago when we originally launched that Sitecore site. It all makes sense now!<h3 id="starting-my-sitecore-mvp-journey">Starting my Sitecore MVP journey</h3>In my first year at Konabos, I gained more hands-on experience with Sitecore as many of our customers were deeply embedded in the platform. I took a shot at earning my first MVP title but quickly realized I hadn’t yet contributed enough to the community to warrant the distinction. The following year, I made a deliberate shift—not just in learning the technology, but in engaging with the Sitecore community at a deeper level. Through <a target="_blank" href="https://konaverse.konabos.com/ ">Konabos’ Konaverse podcast,</a> I interviewed executives, MVPs, and practitioners. I attended Sitecore events that felt as high-level and exclusive as major tech conferences. More importantly, I shared my insights through articles, webinars, social media posts, and podcasts, focusing on Sitecore’s value from a business perspective. That year, I earned my first MVP, and with it came access to an inner circle of thought leaders and innovators. Suddenly, I was having meaningful discussions—both recorded and unrecorded—with Sitecore leaders like CEO <a target="_blank" href="https://cmscritic.com/big-shift-at-sitecore-dave-oflanagan-takes-the-helm-as-interim-ceo">Dave O’Flanagan</a> and Chief Product Officer <a target="_blank" href="https://www.linkedin.com/in/rogerconnolly/">Roger Connolly</a>, as well as agency leaders like <a target="_blank" href="https://www.linkedin.com/in/sureshdevanan/">Suresh Devanan</a>, Founder and CEO of <a target="_blank" href="https://www.linkedin.com/company/nish-tech-inc./">Nishtech</a>, and <a target="_blank" href="https://www.linkedin.com/in/rolandvillemoes/">Roland Villemoes</a>, CTO of <a target="_blank" href="https://www.linkedin.com/company/alpha-solutions-usa/">Alpha Solutions</a>, who, coincidentally, lives only 30 minutes away from me in New Jersey by way of Denmark.<h3 id="globetrotting-with-the-mvp-crew">Globetrotting with the MVP crew</h3>It's crazy to think that the Sitecore MVP program has been an institution for almost two decades, celebrating the efforts of amazing builders, architects, strategists, and visionaries from around the world. In fact, six MVPs are celebrating their ten-year anniversaries in 2025, including <a target="_blank" href="https://www.linkedin.com/in/baslijten/">Bas Lijten</a> and <a target="_blank" href="https://www.linkedin.com/in/robhabraken/">Rob Habraken</a> of the Netherlands, <a target="_blank" href="https://www.linkedin.com/in/jasonmwilkerson/">Jason Wilkerson</a> of the USA, <a target="_blank" href="https://www.linkedin.com/in/mohammedsyam/">Mohammed Syam</a> of Jordan, <a target="_blank" href="https://www.linkedin.com/in/rodrigopeplau/">Rodrigo Peplau</a> of Brazil, and <a target="_blank" href="https://www.linkedin.com/in/troyouttram/">Troy Outtram</a> of Australia.Becoming an MVP opened doors I hadn’t anticipated. It provided direct access to Sitecore’s roadmap through NDA-level discussions, private Slack channels, and MVP Summits. It also took me across the world—from reporting at <a target="_blank" href="https://community.sitecore.com/community?id=community_event&amp;sys_id=05403a571b74e19038a46421b24bcb37">SUGCON Europe 2023</a> from a rooftop overlooking the stunning Alboran Sea to pub-hopping along the River Thames with my newfound friend – and, of course, another Sitecore MVP—<a target="_blank" href="https://www.linkedin.com/in/peter-clisby-sitecore/">Peter Clisby</a>.  <figure class="image image-style-align-center image_resized" style="width:75.94%"><img src="https://cmscritic.com/ms-content/uploads/2025/02/matt-mcqueeny-sitecore-mvp-photo-2.jpg" alt="" /></figure>At SUGCON Europe 2023 on a rooftop in Malaga, Spain. Source: Matthew McQueeny There were so many memorable moments, like experiencing the awe-inspiring Croke Park in Dublin for <a target="_blank" href="https://community.sitecore.com/community?id=community_event&amp;sys_id=25403e571bbf791038a46421b24bcbec">SUGCON Europe 2024</a>, belting out songs at MVP karaoke nights, and collaborating from 4,000 miles away with Rodrigo Peplau on our own rendition of Pride (In The Name of Love) by U2, with me on guitar and bass and him on vocals. And, of course, all those nights along Broadway in Nashville and at Opryland for the impressive <a target="_blank" href="https://cmscritic.com/sitecore-rocks-and-rolls-in-music-city-the-top-5-tracks-from-symposium-2024">Sitecore Symposium 2024.</a> <figure class="image image-style-align-center image_resized" style="width:72.63%"><img src="https://cmscritic.com/ms-content/uploads/2025/02/matt-mcqueeny-sitecore-mvp-photo-3.jpg" alt="" /></figure>At SUGCON Europe 2024 at Croke Park in Dublin, Ireland. Source: Matthew McQueeny It wasn’t just the destinations that made the journey meaningful—it was the people. The MVP badge comes with pride, but it’s the relationships built within this community that are the real reward. Whether it was devouring a Juicy Lucy burger on a food tour organized by Sitecore MVP <a target="_blank" href="https://www.linkedin.com/in/chesterpotvin/">Chet Potvin</a> during Sitecore’s North American 2023 event in Minneapolis, exploring the massive Mall of America, or working alongside an extraordinary group of Sitecore MVPs at Konabos—who have collectively amassed over 60 MVP awards—I’ve felt deeply embedded in this ecosystem.  <figure class="image image-style-align-center image_resized" style="width:72.52%"><img src="https://cmscritic.com/ms-content/uploads/2025/02/matt-mcqueeny-sitecore-mvp-photo-1.jpg" alt="" /></figure>Sitecore North American event in Minneapolis, USA. Source: Matthew McQueeny Special mention goes to Konabos founder <a target="_blank" href="https://www.linkedin.com/in/kamruzjaman/">Kamruz Jaman</a>, who just notched his thirteenth MVP, and co-founder Akshay Sura, who has an incredible nine. Through their leadership and the camaraderie of this group, I’ve gained a global perspective on enterprise technology.Of course, none of this would be possible without the man behind the Sitecore MVP curtain, <a target="_blank" href="https://www.linkedin.com/in/vargat/">Tamas Varga</a>. He is a “lifer” who truly devotes himself to leading and advocating for this MVP community from within Sitecore. This program would not be what it is without him.<h3 id="standing-on-the-shoulders-of-giants">Standing on the shoulders of giants</h3>Even with three MVP titles to my name, I still sometimes feel like an impostor in a room full of brilliant technical minds. Yet, I remind myself that my value lies in my unique perspective—bringing visibility to the community and Sitecore’s positioning within the composable DXP landscape. As an Ambassador MVP, I use my strengths in storytelling, strategic insight, and relationship-building to highlight the platform’s evolution and foster connections within the industry. This program has given me opportunities beyond what I could have imagined—traveling, collaborating, and learning from some of the most talented professionals in the field. Through it all, one thing remains clear: this isn’t just about technology. It’s about community.And I’m grateful to be a part of it. <hr /><h3 id="upcoming-events">Upcoming Events</h3> <img style="width:30.46%" src="https://cmscritic.com/ms-content/uploads/2024/11/cms-summit-25.png" alt="" /><h4 id="cms-summit-25"><a target="_blank" href="https://www.boye-co.com/conferences/cmssummit25">CMS Summit 25</a></h4>May 13-14, 2025 – Frankfurt, GermanyDon't miss the first European edition of our prestigious international conference dedicated to the global content management community! CMS Summit 25 will bring together top-notch speakers, our renowned learning format, and engaging social events. Hear from leading practitioners like Deutsche Bahn, Dr. Oetker, and more – and join customers, agencies, and CMS vendors as we discuss current trends and what's ahead for the content and digital experience fields. Connect and network at the only vendor-neutral, in-person conference focused on CMS. Space is limited for this exclusive event, <a target="_blank" href="https://www.boye-co.com/conferences/cmssummit25">so book your seats today.</a> <img style="width:31.83%" src="https://cmscritic.com/ms-content/uploads/2025/01/cms-connect-2025-logo.png" alt="" /><h4 id="cms-connect-25"><a target="_blank" href="https://www.boye-co.com/conferences/cmsconnect25">CMS Connect 25</a></h4>August 5-6, 2025 – Montreal, CanadaWe are delighted to present the second annual summer edition of our signature global conference dedicated to the content management community! CMS Connect will be held again in beautiful Montreal, Canada, and feature a unique blend of masterclasses, insightful talks, interactive discussions, impactful learning sessions, and authentic networking opportunities. Join vendors, agencies, and customers from across our industry as we engage and collaborate around the future of content management – and hear from the top thought leaders at the only vendor-neutral, in-person conference exclusively focused on CMS. Space is limited for this event, <a target="_blank" href="https://www.boye-co.com/conferences/cmsconnect25">so book your seats today.</a>

Reflections on a Third Sitecore MVP: A Community That Opens Doors

mattmcqueeny

Hungry for Composable? New Research Shows a Growing Appetite for MACH Technologies

Revisiting 2024 Predictions on the Future of CMS

andrew

<hr /> For brands in any industry, competing on price can be a slippery slope. In some cases, it’s an elevator to the bottom floor – even an indicator of broader commoditization.There’s a case to be made for aggressively grabbing market share if conditions are ripe, like when products are experiencing higher-than-average churn or delivering a poor experience. Sometimes, buyers might already be looking to upgrade to an alternative and simultaneously trim the bottom line. If the timing’s right, a deep discount can lead to quick wins.For <a target="_blank" href="https://cmscritic.com/products/contentstack">Contentstack</a>, the stars are apparently lining up for an ambitious play on price, and they’re throwing down the gauntlet. Yesterday, the composable digital experience platform and enterprise <a target="_blank" href="https://cmscritic.com/what-is-a-content-management-system-cms">headless CMS</a> announced its new <a target="_blank" href="https://explore.contentstack.com/retire-the-legacy">“Retire the Legacy” offer</a>. The program is pointed at brands that feel trapped in their legacy CMS solutions and are struggling with long-standing technical debt entrenched in their marketing tech stacks. “Retire the Legacy” provides a sort of life ring for customers struggling to stand out amidst a brand relevancy crisis – something I’ve spoken about with <a target="_blank" href="https://cmscritic.com/contentstack-raises-57-5-million-in-series-b-round-qa-with-ceo-neha-sampat">Neha Sampat</a>, Contentstack’s founder and CEO, in multiple interviews. This program aims to de-risk the move to a modern DXP for new customers, helping them mitigate the barriers in a meaningful way. "We speak with hundreds of customers every month who are regularly disappointed by their legacy, monolithic CMS," Sampat noted. “These brands want to modernize, but they feel stuck, technologically and contractually. We're taking this all off the table, betting on ourselves and on the power of our technology to reimagine possible for these customers.”Not only is Contentstack banking on its value proposition as a leading composable DXP to move the needle for brands, but it’s also suggesting that customers who move to their platform can reduce their current license fees by 50%.That’s a big number. And, as you might guess, requires a bit of qualification. First, the “Retire the Legacy” offer only applies to customers who have existing DX implementations using <a target="_blank" href="https://cmscritic.com/products/adobe-experience-manager">Adobe Experience Manager</a>, <a target="_blank" href="https://cmscritic.com/products/sitecore">Sitecore</a>, and <a target="_blank" href="https://docs.oracle.com/en/cloud/paas/content-cloud/headless-cms.html">Oracle</a>. There are also explicit terms and conditions, which require attending a demo by December 31st, 2024. You can mull through some of the other T’s &amp; C’s <a target="_blank" href="https://explore.contentstack.com/retire-the-legacy">on their website</a>. Look, platforms are under increasing pressure to grow, particularly when there are expectations from investors to drive returns. It's not a shocker that this trifecta of specific competitors is the focus of this program (they are, indeed, legacy platforms). It tells us a lot about how Contentstack is reading the tea leaves across the competitive landscape, and where they see potential opportunity.Will a deal like this shake enough trees? Here are some things to consider.<h3 id="helping-brands-get-“unstuck”">Helping brands get “unstuck”</h3>Contentstack has consistently framed the existential ecosystem challenges over the last year. Its case is quite clear: brands are mired in the muck, trying to remain relevant in a market of fleeting loyalty, particularly in digital commerce and retail. In my last discussion with Sampat, we even touched on the state of physical stores as businesses drift towards digital. I recommend checking out a few of the recent <a target="_blank" href="https://cocktailsand.substack.com/p/second-serves-a-great-low-abv-cocktail">Cocktails &amp; Commerce</a> newsletters for some sobering stats (see what I did there?)We all know that consumers are being profusely bombarded with marketing detritus from every direction, and standing out is becoming increasingly difficult. Based on one metric from Contentstack, 90% of markets have seen their digital channels lose effectiveness. That’s a hit – and an urgent call to action.To compete in this digital-first world, brands have to deliver dynamic, personalized experiences that are automated and augmented by high-value AI applications. Additionally, marketers can’t be hamstrung by development – they need to be nimble and agile. By answering this call with the right blend of flexibility and scalability, Contentstack is codifying its value by giving brands more control over their destiny.<h3 id="the-whole-enchilada-for-half-the-cost?-">The whole enchilada for half the cost? </h3>With its “Retire the Legacy” program, Contentstack is putting its money where its mouth is – betting on its people, processes, and technology to deliver a sustainable outcome with 50% savings on existing licensing fees. On one hand, it speaks to their well-earned confidence. On the other, depending on the terms of a legacy licensing agreement (this is where the terms and conditions come in), it presents obvious risks. There are multiple dimensions to any deployment; my guess is that they’ve analyzed exactly how to eat the enchilada from every conceivable direction.At the core of its value play is the company’s headless CMS, which has been infused with a wide range of capabilities to support the needs of marketers. This includes some dynamite <a target="_blank" href="https://cmscritic.com/seeing-in-a-headless-world-contentstack-introduces-new-visual-building-capabilities-for-marketers">visual building capabilities</a> – which we covered last month – buoyed by an API-first, cloud-native <a target="_blank" href="https://machalliance.org/mach-technology">MACH architecture</a>. This enables everything from personalization to <a target="_blank" href="https://cmscritic.com/contentstack-fires-up-brand-relevant-ai-powered-personalization-at-contentcon-2024">brand-aware GenAI</a> to enhanced automation and workflows.Underneath it all is the company’s signature <a target="_blank" href="https://www.contentstack.com/customer-care">“No-fail Promise,”</a> part of its Care Without Compromise platform. Powered by people, knowledge-based programs, and a bevy of resources, these vital structures have earned Contentstack a 98% customer satisfaction rating and a 97% customer retention rate. Those are gloat-worthy figures.This dedicated commitment to success is serving them well. <a target="_blank" href="https://www.linkedin.com/in/jguthmann/">Jasmin Guthmann</a>, Head of Contentstack’s corporate communication, states in a video on the site that supporting customers on every step of their composable journey is “just how we operate.” The proof is clear in Contentstack’s numerous success stories with global brands. <figure class="media"><div data-oembed-url="https://www.youtube.com/watch?v=-NZ9keroA5A"><div style="position:relative;padding-bottom:100%;height:0;padding-bottom:56.2493%"><iframe src="https://www.youtube.com/embed/-NZ9keroA5A" style="position:absolute;width:100%;height:100%;top:0;left:0" frameborder="0" allow="autoplay; encrypted-media" allowfullscreen></iframe></div></div></figure> <h3 id="so-what’s-the-real-deal-with-this-deal?">So what’s the real deal with this deal?</h3>I mentioned commoditization in the very beginning. “The Great Rebalancing” has cometh, and most platforms in our market have become… well, universal in what they offer (I guess that word is catching on). It doesn’t mean they do it all, or that everything is in perfect parity. I'd be suspicious of any platform making that claim, and I prefer messaging that clearly details what a product is as much as it isn't. But between the plethora of visual builders, headless capabilities, hosting, etc… many of the pure categorical differentiators have been washed away. That could make price a more pertinent factor.To further confuse the category dilemma, platforms like Contentstack have <a target="_blank" href="https://cmscritic.com/forrester-dxp-wave-2023-vendor-commentary">joined the chorus of DXPs</a> on the analysts’ radars, giving them far more competitive clout in the evaluation matrix. At the same time, legacy vendors have been ebbing further into the land of composability (or a certain definition of the term). That includes Sitecore, which has been making headway with its <a target="_blank" href="https://cmscritic.com/sonic-boom-sitecore-surges-past-500m-in-arr-heres-why-it-matters">XM Cloud</a>.Again, everyone’s ending up in the same place. Where does this land Contentstack? In a solid position – one where it can capitalize on the churn and disappointment that customers have with their legacy products. Even if a vendor is now offering more composable solutions, brands are looking to the future. And for many, these legacy vendors might feel like the past. It’s no mistake that we see AEM, Sitecore, and Oracle (maybe less so) in the competitive crosshairs. They’re big targets, but also the ones fighting their own legacy tech and the old paradigms around licensing. We’re not seeing this offer volleyed at open source platforms or other downstream targets – just the platforms with domain over large enterprise accounts. In this sense, it’s a logical strategy.About that 50% pitch: Sure, it’s a familiar tactic. Will it work? The devil’s in the details, and I think it depends on a number of factors. The real key for Contentstack is selling outcomes and focusing on where it shines. I’ve watched it nail its AI roadmap from the beginning, investing early in high-utility automation and rolling into <a target="_blank" href="https://cmscritic.com/contentstack-fires-up-brand-relevant-ai-powered-personalization-at-contentcon-2024">brand-relevant personalization</a>.Along with its AI-boosted roadmap, bolstering the soft benefits can be critical to expressing its differentiated value. This includes that “No-fail Promise,” which provides more confidence for brands considering a <a target="_blank" href="https://cmscritic.com/mach-alliance-expands-certification-scope-to-include-offerings-within-larger-vendors">MACH strategy</a> – and we know those journeys can be fraught with peril. In this regard, Contentstack has been a sort of glue for MACH stacks, where performance accountability is often an open-ended question.Cutting costs is cool, and it may become a more decisive factor as economic conditions shift. But remember, buyers are smart. Odds are, they’re doing their homework, carefully weighing options beyond just the budget. Can this platform really deliver what I need? Can I compete more effectively? What exactly am I “future-proofed” for?As Contentstack’s CRO <a target="_blank" href="https://www.linkedin.com/in/todd-rathje-b606356/">Todd Rathje</a> observed, brands are entrenched in a battleground that looks nothing like it did in the decades prior. They need an experience edge, and Contentstack has been delivering that in spades and at scale. But even with those advantages, it's a crowded range with more choice – and more confusion. As such, clear is the new clever.CMS vendors have to be flexible with their licensing and pricing models. It’s the SaaS way, and composable is where the traction is. But at the end of the day, it’s really all about the value they deliver. To that end, brands need to carefully consider their goals when making their selections. I like Contentstack. It has many of the pieces it needs to make a strong case in modern composable stacks. Maybe it can snare more share by offering a 50% deal like this, but it might already have 100% of what it needs to keep winning. <hr />Looking for guidance on Contentstack? If you’re evaluating platforms, <a target="_blank" href="https://cmscritic.com/cms-selection-service">talk to us. </a> <h3 id="upcoming-events">Upcoming Events</h3> <img style="width:26.74%" src="https://cmscritic.com/ms-content/uploads/2024/10/sitecore-symposium-logo.png" alt="" /><h4 id="sitecore-symposium-2024"><a href=" https://www.boye-co.com/conferences/cmskickoff25">Sitecore Symposium</a> 2024</h4>October 15-18, 2024 – Nashville, TennesseeStandout digital experiences start here! Sitecore Symposium is the leading industry conference for digital professionals to learn about digital experience management, digital customer experience, and related marketing topics. Featuring 100+ sessions, 40+ top customer brands, and Sitecore's largest gathering of marketing leaders, technologists, and our partner ecosystem. <a target="_blank" href="https://symposium.sitecore.com/">Get your tickets today!</a> <img style="width:29.58%" src="https://cmscritic.com/ms-content/uploads/2024/01/cms-kickoff-2025-logo.png" /><h4 id="cms-kickoff-2025"><a href=" https://www.boye-co.com/conferences/cmskickoff25">CMS Kickoff 2025</a></h4>January 14-15, 2025 – Tampa Bay Area, FloridaJoin us next January in the Tampa Bay area of Florida for the third annual CMS Kickoff – the industry's premier global event. Similar to a traditional kickoff, we reflect on recent trends and share stories from the frontlines. Additionally, we will delve into the current happenings and shed light on the future. Prepare for an unparalleled in-person CMS conference experience that will equip you to move things forward. This is an exclusive event – space is limited, <a target="_blank" href="https://www.boye-co.com/conferences/cmskickoff25/tickets">so secure your tickets today.</a>

Contentstack’s “Retire the Legacy” offers big savings by shedding older CMS tech. What’s behind the deal?

<hr /> They say seeing is believing. And what I’ve seen in 2024 has made this “The Year of Visual Builders and Editors.”Hold your applause. I think the marketers in the room are fainting. But it's true. Going back a bit, we’ve seen the slow and steady march of tools that stitch together the missing visual threads for headless CMSes. The pace has picked up over the last 12 months. I won't debate the vicissitudes of “racing to the middle.” It's been conjured quite enough, thank you. Suffice it to say that headless platforms would inevitably introduce their own visual solutions to balance out the benefits. And why not? It allows them to deliver a more complete and connected experience that's closer to the source. In other words, it’s a good thing. Behind it, of course, is the unintended consequence of rapid innovation. It’s sad that our gushing, omnichannel exuberance for all things decoupled left “the marketing folk” in the dark. They were, after all, kind of essential to the whole content thing.But hey, that’s the beauty of modern technology, right? Even if you rush like Reid Hoffman, it’s never too late to update your product.I’ll hand it to <a target="_blank" href="https://cmscritic.com/products/contentstack">Contentstack</a> for pushing the boulder uphill earlier in the journey. They’re always striving to lead, and the company’s drive to position itself as a “Composable DXP” was a progressive move – one that reflects a deep focus on translating the voice of its customers. I think it’s paying off in dividends, providing a decisive edge as they introduce more features that up the ante for modern enterprises. Now, the company is further mending the marketing fences with the launch of native drag-and-drop visual capabilities in its composable CMS environment. Contentstack’s <a target="_blank" href="https://www.contentstack.com/platforms/visual-building">new Visual Builder</a> is an experience-crafting toolset, combining the benefits of its industry-leading headless CMS with a powerful slate of visual capabilities. Purpose-built for marketers, Visual Builder accelerates workflows, enabling creators to actually see their work – both present and future – in a headless environment. The announcement was made today at <a target="_blank" href="https://www.contentstack.com/contentcon-europe">ContentCon Europe in London</a>, which featured speakers from noteworthy brands like Paula's Choice, LADbible, Miele, and more.To be sure, other platforms across the headless and DXP spectrum are introducing an array of in-app builders and editors. As I said, this year has seen a flurried buzz of announcements surrounding this manner of tooling, which has recently reached a fevered pitch. But Contentstack’s visual tools are just the tip of its proverbial iceberg. Along with its <a target="_blank" href="https://cmscritic.com/what-is-a-content-management-system-cms">headless CMS</a> features, its new Visual Builder is augmented by brand-aware generative AI, personalization, and automation features that truly unlock the value for marketers. "I love that we're overcoming an obstacle for our customers,” said <a target="_blank" href="https://www.linkedin.com/in/nehasampat/">Neha Sampat</a>, founder and CEO of Contentstack. “But what I love even more is how this capability combines with personalization, automation, and GenAI to be true to our North Star: The world's best digital experiences run on Contentstack.”The new visual tools also promise a better authoring experience for users, giving them unmatched clarity around content creation while simplifying and accelerating each step of the process. Marketers stand to gain greater control and flexibility, armed with the ability to see, edit, and manage content with greater ease and accuracy. “We're not focused on one-and-done capabilities,” Sampat explained. “Instead, we work relentlessly toward complete solutions that allow brands – and the marketers and developers within them – to rise above the noise."<h3 id="natively-visualizing-the-possibilities">Natively visualizing the possibilities</h3>As more organizations embrace headless CMS and roll towards composable, the need for business users to visualize their work has increased. The emphasis on backend experience creation has been mired in a swell of complicated planning and trial-and-error processes, all of which impacted the marketer mindset around headless. Contentstack's new Visual Builder aims to solve this problem, offering a complete set of tools for users to create and see their work in real time across any persona. It’s also keenly focused on delivering flexibility and simplicity through a range of features. Perhaps most notable are the drag-and-drop blocks, enabling users to seamlessly create layouts by adding or rearranging predefined content blocks on a page – all without the need for developer support or resources. This can include things like content cards and other components, providing an on-brand, customizable experience that keeps design and brand elements inside the guardrails. <figure class="image image-style-align-center image_resized" style="width:69.76%"><img src="https://cmscritic.com/ms-content/uploads/2024/09/contentstack-dragdropblocks.png" alt="" /></figure>Contentstack's drag-and-drop builder featuring card components The new toolset also offers live and in-line editing capabilities, allowing content creators to make quick edits directly to a page with role-aware permissions for control and accuracy. The contextual UI highlights editable areas like headers and text areas, allowing users to swap images, update copy, and make other changes without breaking format. This is something that traditional web CMSes have offered and has been missing from the headless mix.There’s also a trick timeline feature that provides a chronological view of your content, allowing you to compare versions side by side, collaborate around reviews, and improve the publishing workflow. Audience preview is another key benefit. It enables marketers to see content in real time to know exactly how it will appear in different campaigns or targeted activities. When combined with Contentstack’s Personalize capabilities, it allows marketers to see how content will appear based on customer behavior, experiment results, and other details. <figure class="image image-style-align-center image_resized" style="width:76.94%"><img src="https://cmscritic.com/ms-content/uploads/2024/09/contentstack-audience-segments-2.png" alt="" /></figure>Contentstack's audience preview provides rich controls and personalization capabilities All of the new Visual Builder’s features are deployed on a foundation of strong governance, ensuring that team members have the right level of access and administrators have control over their teams with role-based permissions. <h3 id="powering-experiences-with-ai,-personalization,-and-composability">Powering experiences with AI, personalization, and composability</h3>Today’s announcement at ContentCon London amplifies Contentstack's previous introduction of premium capabilities, all designed to help customers reimagine personalization at scale. This includes the aforementioned <a target="_blank" href="https://www.contentstack.com/platforms/personalize">Contentstack Personalize</a>, which infuses a segmentation and testing engine directly into its CMS to address fragmented content production.On the AI front, Contentstack has already been blazing trails across its digital ecosystem. With its exclusive <a target="_blank" href="https://www.contentstack.com/docs/content-managers/brand-kit/about-brand-kit">Brand Kit capabilities</a>, the company is solving the conundrum around vanilla AI-generated content by making it brand-aware and hyper-relevant to organizations. <a target="_blank" href="https://www.contentstack.com/platforms/automate">Contentstack Automate</a> is another piece of the pie, thwarting the challenges of operationalizing and repeating large volumes of personalized content with greater efficiency. And then there’s the force multiplier of composability throughout the system. With Contentstack, marketers can pull content not just from their CMS, but from other sources like a DAM or PIM to power their experiences at scale. This is reinforced by the platform's MACH-centricity, which enables greater flexibility with open and scalable architectures that allow marketers, developers, and organizations to assemble the right stack for their needs and connect data from almost anywhere. Underscoring all of this innovation is Contentstack’s "no fail" promise to customers. This includes its unique <a target="_blank" href="https://www.contentstack.com/academy/content/ai-accelerator">AI Accelerator program</a>, designed to guide customers from zero to fully deployed with AI in 45 days or less. Contentstack Academy is also part of the knowledge investment, arming business and technical users with the skills and resources they need to build superior content organizations.<h3 id="why-it-matters-">Why it matters </h3>When I last <a target="_blank" href="https://cmscritic.com/contentstack-fires-up-brand-relevant-ai-powered-personalization-at-contentcon-2024">spoke with Neha Sampat and Conor Egan</a>, Contentstack’s VP of Product, they were prepping for ContentCon 2024 in Austin. In addition to the local lure of the event’s destination (also the company’s home base), we discussed their collective vision for AI-powered personalization, and how companies are prioritizing it amidst a brand relevancy crisis.Also stymieing that crisis: a lack of control for marketers to be more proactive and reactive. Despite the many developer-centric benefits of a headless CMS, these talented practitioners need the agility and nimble resources of robust visual building tools to realize their ideas and accelerate time-to-market – and ultimately attain the benefits of what Neha calls “Personalization Reimagined.” I’m not trying to demonize the developer here. Quite the opposite. While adding a visual builder to its feature set serves the marketer’s goals, the real gamechanger is the harmonization of capabilities for both developers and marketers alike – enabling them to collaborate around reusable components that set creators free with a visual drag-and-drop feature that is simple, elegant, and incredibly fast to use.  "Now marketers can build and see what they're doing, which will help them achieve the Holy Grail of personalized digital experiences at scale, faster," said Egan. “But this isn't just a story about enabling marketers. The headless world rests on the shoulders of the modern developer and we've assembled the best tools and learning paths to make that happen.”Now, we’re finally seeing in a headless world – and Contentstack is opening our eyes to what’s possible.   <hr /> <img style="width:29.58%" src="https://cmscritic.com/ms-content/uploads/2024/01/cms-kickoff-2025-logo.png" /><h4 id="cms-kickoff-2025"><a href=" https://www.boye-co.com/conferences/cmskickoff25">CMS Kickoff 2025</a></h4>January 14-15, 2025 – Tampa Bay Area, FloridaJoin us next January in the Tampa Bay area of Florida for the third annual CMS Kickoff – the industry's premier global event. Similar to a traditional kickoff, we reflect on recent trends and share stories from the frontlines. Additionally, we will delve into the current happenings and shed light on the future. Prepare for an unparalleled in-person CMS conference experience that will equip you to move things forward. This is an exclusive event – space is limited, <a target="_blank" href="https://www.boye-co.com/conferences/cmskickoff25/tickets">so secure your tickets today.</a>

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