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Content Management System  Article

Controlling the Agentic Climb: Contentstack is Elevating Adaptive Experiences with its AXP Vision

matt-garrepy

<hr /> <a target="_blank" rel="noopener noreferrer" href="https://en.wikipedia.org/wiki/One_Battle_After_Another">One Battle After Another</a> is already garnering buzz as an Oscar contender. But there’s another battle brewing for the top spots in the <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/cms-critic-awards">14th Annual CMS Critic Awards</a> – and you get to nominate the contenders!As usual, we’re not the Academy. During this contest, we put you in the judge’s seat, so you can tell us what CMS and related tools really blew your mind in 2025.Keep scrolling for more background and the house rules, but here's how it works in a nutshell: Make your nominations at <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/nominate">www.cmscritic.com/nominate.</a> We take the top five contenders across a range of categories, open that up to general voting, and announce the victors in late February.DiCaprio might steal the show on screen, but he doesn’t hold a candle to agentic workflows. Content is the real star of this action flick, and the CMS Critic Awards are an opportunity for you to sing the praises of the platforms that power your digital experiences.<h3 id="celebrating-the-content-community">Celebrating the content community</h3>If you’re not familiar, the CMS Critic Awards are an institution in the content management and digital experience industries. It unites rabid fans across the globe to rally around the tools they love – no small feat in today’s fleeting technology landscape. With well-established enterprise vendors and a plethora of open source platforms, CMS enjoys some of the most loyal user communities in the tech pantheon. That’s why we’ve had such incredible participation over the past 13 years, making ours one of the longest-running awards programs in our industry (you can check out<a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/cms-critic-awards"> all the previous winners here</a>).While CMS is our North Star, we also make space for the expanded ecosystem of products. Over the last decade, we've seen the rapid rise of digital experience technologies, from pure-play to fully integrated. To that end, we include categories for e-commerce, digital asset management, and even product information management. If it's a system that manages content, we want to celebrate it.In a world where using technology can feel like fighting one battle after another, the CMS Critic Awards is proof that loyalty still lives – and people make all the difference.<h3 id="2025:-the-agents-cometh…">2025: The agents cometh…</h3>…and they’re still coming. Without a doubt, this was the year when AI shifted to an agentic gear, with nearly every CMS, DXP, and adjacent platform touting its advancements with agents (and in some cases, “super agents”). It was a rapid-fire news cycle infused with innovative announcements – and we covered some of the biggest shifts throughout the year.We traversed the world in 2025, from San Francisco to Hamburg, connecting with communities and following the rattle and hum of the content world. With hundreds of articles published over the last 12 months, there’s too much to cover – but here are a few highlights:<ul><li>Platforms made big moves this year, from <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/">Contentstack’s acquisition of Lytics</a> to <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/seasons-of-love-sitecore-symposium-2025-sings-putting-ai-and-marketers-in-the-spotlight">Sitecore’s launch of its new Sitecore AI.</a> We attended both conferences, reporting from the ground with exclusive interviews. </li><li>At every event – from <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/joy-to-the-content-world-storyblok-brings-ai-innovation-and-human-connection-to-joyconf-2025">Storyblok’s inaugural JoyConf</a> to the <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/the-deep-dish-on-composable-6-tasty-takeaways-from-the-mach-alliances-2025-conference">MACH Alliance’s “The Composable Conference” </a>– agentic AI was a constant undercurrent, manifesting in a wide range of applications, use cases, features, and partnerships. </li><li>Analyst grids were rife with change as enterprise vendors like <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/optimizely-opal-fuels-marketers-with-powerful-ai-agents-via-googles-gemini-enterprise">Optimizely made headlines</a> with AI advancements and GEO-ready CMS capabilities. <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/rush-to-geo-adobe-to-acquire-semrush-for-19b-to-enhance-ai-search">Adobe’s acquisition of SEO darling Semrush</a> was big news, Progress shook things up with its new <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/progress-powers-its-vision-for-generative-cms-with-agentic-rag-and-a-legacy-of-innovation">Progress Agentic RAG offering</a>, and <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/fight-the-cognitive-overload-brightspot-lights-the-way-to-productivity-with-its-evolutionary-cms-release">Brightspot launched</a> a game-changing release of its CMS.</li><li>Meanwhile, headless CMS players continued to drive innovation, from <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/the-headless-holodeck-joel-varty-of-agility-cms-on-warp-speed-demos-ai-and-the-next-generation-of-cms">Agility</a> to <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/agentic-cms-why-kontentais-vision-for-the-future-of-content-management-is-inspiring">Kontent.ai</a> to <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/hygraph-studio-sets-sail-with-increased-content-velocity-and-new-asset-management-capabilities">Hygraph</a>, leveraging their native composability to accelerate new AI and agentic capabilities and a host of dynamite enhancements.</li><li>Open source was also a big part of the conversation. In the wake of last year’s <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/wp-engine-wins-an-injunction-against-automattic-is-the-wordpress-scorched-earth-campaign-over">“WordPress Debacle,”</a> we broke the news about the new <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/alls-fair-in-love-and-war-new-fair-package-manager-aims-to-bring-peace-to-the-wordpress-ecosystem">FAIR Package introduced at Alt Ctrl Org,</a> helping to shape a healing path forward. During our coverage of <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/sowing-the-seeds-of-love-umbracos-codegarden-2025-celebrates-20-years-of-community-and-innovation">Umbraco’s Codegarden event,</a> we saw notable traction in areas like orchestration, MCP, and more. And we were honored to help judge <a target="_blank" rel="noopener noreferrer" href="https://t3con.typo3.com/awards">the TYPO3 Awards,</a> which featured some inspiring and ambitious entries.    </li><li>Along with our coverage of pure play DAM platforms like <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/products/cloudinary">Cloudinary</a>, customer data was on our radar. From <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/hightouch-launches-high-performance-agents-to-help-marketers-move-10x-faster">Hightouch</a> to <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/treasure-data-brings-ai-marketing-cloud-and-super-agent-capabilities-to-aws-marketplace">Treasure Data</a>, we saw incredible use cases for AI and evolving roadmaps for agents at scale. More to come on that in 2026. </li><li>We featured lots of great research on a range of topics, from <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/agentic-panic-new-study-finds-ai-agents-in-production-face-infrastructure-and-reliability-challenges">agent system performance</a> to <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/put-on-a-happy-cms-face-storybloks-facial-coding-experiment-reveals-how-ai-is-sparking-joy">facial coding experiments.</a> We also tracked some innovative new tools in areas like <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/one-ux-to-rule-them-all-auxia-powers-customer-journeys-with-ai-agents-in-new-unified-experience">customer journey orchestration</a> while continuing to <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/the-complete-wordpress-accessibility-checklist-for-2026">shine a light on accessibility</a> and more exotic topics like <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/what-i-mean-to-say-a-practitioner-perspective-on-ai-semantics-and-content-evolution">semantics and content evolution.</a>  </li></ul>Much like last year, traditional category lines are blurring, and new monikers are entering the lexicon. Platforms now offer a wide range of tools and capabilities, particularly in the case of DXPs. But we're focusing on clear, well-established lanes – and as always, if you feel a single vendor can live in more than one category, it’s your choice to nominate it. <h3 id="be-kind-–-your-mother-might-be-watching">Be kind – your mother might be watching</h3>The CMS Critic Awards are intended to be fun and friendly. But they do, at times, get a little intense. Every year, we receive thousands of ballots. Users come together like wolfpacks, championing the platforms they love. We also intercept a number of, shall we say, “passionate” pleas, demanding to know why certain platforms were in a specific category, or why their tool wasn’t in the running. As always, we try to operate in a space of respect and integrity. Obviously, if a platform isn’t truly open source, it won’t be considered for “Best Open Source CMS.” But now more than ever, we're blurring the proverbial lines – and let’s face it, the analysts are also compounding the problem. So, our editorial team endeavors to stay out of the nominating process. As a reminder, we only take the top five in each category by nomination count, so anything below that won’t be featured in the final voting in February.To the victors go the spoils! Winners receive official badging, shout-outs on social media, and one month of upgraded status in our highly-trafficked <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/products">Product Directory.</a> <h3 id="how-to-make-your-nominations-">How to make your nominations </h3>The good news is that it’s easy – and fun. Here’s how you can participate:<ul><li>Visit <a target="_blank" rel="noopener noreferrer" href="http://www.cmscritic.com/nominate">www.cmscritic.com/nominate</a></li><li>Fill out the required fields and enter the names of your nominees in each category. You don't have to include a nomination for every category – only complete the fields that you care about, and your ballot will be counted. Remember that you can nominate the same vendor in multiple categories.</li><li>Once completed, click the “Submit” button at the bottom of the form. </li><li>You can only nominate once, and companies or brands that offer incentives of any kind will be disqualified.</li><li>Spread the word! Remember to share and encourage others to participate, especially across your social channels.</li><li>Nominations close on January 25, 2026, so get out there and rally your communities! Once we tabulate the results, we’ll announce the top five for general voting in early February via email and social. </li></ul>We might call this a battle, but it’s really a lovefest for CMS – and you call the shots. So make your nominations today! <hr /><h3 id="upcoming-events">Upcoming Events</h3> <img style="width:31.44%" src="https://cmscritic.com/ms-content/uploads/2025/08/cms-kickoff-2026-logo.png" alt="" /><h4 id="cms-kickoff-2026"><a target="_blank" rel="noopener noreferrer" href="https://www.boye-co.com/conferences/cmskickoff26">CMS Kickoff 2026</a></h4>January 13-14, 2026 – St. Petersburg, FLMeet industry leaders at our fourth annual CMS Kickoff – the industry's premier global CMS event. Similar to a traditional kickoff, we reflect on recent trends and share stories from the frontlines. Additionally, we will delve into the current happenings and shed light on the future. Prepare for an unparalleled in-person CMS conference experience that will equip you to move things forward. This is an exclusive event – space is limited, <a target="_blank" rel="noopener noreferrer" href="https://www.boye-co.com/conferences/cmskickoff26">so secure your tickets today.</a> <img style="width:30.13%" src="https://cmscritic.com/ms-content/uploads/2025/12/image-1765546475634.png" /><h4 id="umbraco-codegarden-2026"><a target="_blank" rel="noopener noreferrer" href="https://codegarden.umbraco.com/">Umbraco Codegarden 2026</a></h4>June 10–11, 2026 – Copenhagen, DKJoin us in Copenhagen (or online) for the biggest Umbraco conference in the world – two full days of learning, genuine conversations, and the kind of inspiration that brings business leaders, developers, and digital creators together. Codegarden 2026 is packed with both business and tech content, from deep-dive workshops and advanced sessions to real-world case studies and strategy talks. You’ll leave with ideas, strategies, and knowledge you can put into practice immediately. <a target="_blank" rel="noopener noreferrer" href="https://codegarden.umbraco.com/">Book your tickets today.</a>

The ‘Battle Royale’ Begins: Nominations are OPEN for the 14th Annual CMS Critic Awards!

cms-critic-staff

<a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/critics/amit-aggarwal">Amit Aggarwal </a>is the founder and principal consultant at <a target="_blank" rel="noopener noreferrer" href="https://accessibilitypartners.ca/">Accessibility Partners Canada,</a> and a CMS Critic contributor. <hr /> In today’s digital world, accessibility isn't just a legal requirement – it’s a vital part of creating an inclusive online experience. Selecting the right content management system that aligns with the <a target="_blank" rel="noopener noreferrer" href="https://www.w3.org/TR/WCAG21/">Web Content Accessibility Guidelines (WCAG)</a> is a key step toward achieving this goal. A well-chosen CMS makes accessibility an integrated feature rather than something added later.However, choosing the best CMS can be a complex process, especially when balancing functionality, design flexibility, and compliance. That’s why many organizations work with experienced<a target="_blank" rel="noopener noreferrer" href="https://accessibilityinnovations.com/website-accessibility-consultant/"> web accessibility consultants</a> to ensure their CMS selection supports accessibility from the start, saving time and resources while making their website inclusive for all users.In this guide, we’ll explore the key factors to consider when selecting a WCAG-compliant CMS so you can confidently choose the best system for your website.<h3 id="understanding-wcag-compliance">Understanding WCAG Compliance</h3>WCAG compliance refers to following a set of guidelines developed by the <a target="_blank" rel="noopener noreferrer" href="https://www.w3.org/">World Wide Web Consortium (W3C).</a> These guidelines outline best practices for creating web content that is accessible to people with disabilities, including those with vision, hearing, cognitive, and mobility impairments.The WCAG standards are organized around four key principles (sometimes referred to as <a target="_blank" rel="noopener noreferrer" href="https://accessibility.umich.edu/basics/concepts-principles/pour">POUR</a>), and your choice of CMS can play a critical role in meeting these principles effectively:<ul><li>Perceivable: Information and user interface components must be presented intelligibly.</li><li>Operable: User interface components and navigation must be accessible by all users.</li><li>Understandable: Information and operation of the user interface must be clear and concise.</li><li>Robust: Content must be robust enough to be interpreted reliably by various user agents, including assistive technologies.</li></ul><h3 id="key-factors-to-consider-when-choosing-a-wcag-compliant-cms">Key Factors to Consider When Choosing a WCAG-Compliant CMS</h3> 1. Built-In Accessibility FeaturesA WCAG-compliant CMS should come with built-in accessibility features, reducing the burden of manual adjustments. These features often include (but are not limited to):<ul><li>Semantic HTML structure</li><li>ARIA landmarks</li><li>Keyboard navigability</li><li>Screen reader compatibility</li><li>Accessible forms and multimedia</li><li>Color contrast options</li></ul>Check to ensure whether the CMS actively supports WCAG standards and whether its core architecture is designed with accessibility in mind. Some platforms offer integrations with accessibility tools that address some of these requirements, but it's important to understand the interoperability of these products when delivering a compliant solution.  2. Customizability Without Breaking ComplianceA CMS should allow customization without breaking accessibility standards. While templates and plugins can enhance functionality, they can also introduce accessibility barriers if not built correctly. Choose a system that enables developers to integrate accessibility features directly into custom designs and templates without significant rework. 3. Accessibility Auditing and ToolsSome CMS platforms offer built-in <a target="_blank" rel="noopener noreferrer" href="https://accessibilityinnovations.com/website-accessibility-testing-services/">accessibility testing</a> and auditing tools. These tools allow developers and content managers to assess whether their content meets WCAG guidelines before publishing. Having such tools within the CMS can save time and ensure ongoing compliance. 4. Responsive Design CapabilitiesWCAG compliance also requires responsive design to accommodate various devices and screen sizes. Ensure your CMS supports responsive design principles and allows for adaptive adjustments without compromising accessibility. 5. Ongoing Accessibility SupportWeb accessibility is not a one-time task—it’s an ongoing commitment. Choose a CMS vendor that offers continuous updates and accessibility support. Accessibility standards evolve, and your CMS should adapt accordingly.<h3 id="tips-to-ensure-wcag-compliance-after-choosing-a-cms">Tips to Ensure WCAG Compliance After Choosing a CMS</h3>Selecting the right CMS is just the first step. Implementing and maintaining accessibility is a continuous process. Here’s a simple roadmap:<ul><li>Work with experts: Collaborate with web accessibility consultants with a proven track record to audit your current site and guide your CMS selection.</li><li>Choose accessibility-ready themes and templates: If you're working with a theme, make sure that it already meets WCAG standards and test it thoroughly to validate.</li><li>Train your content creators: Ensure your team understands accessibility best practices for creating inclusive content. Provide them with access to ongoing learning resources.</li><li>Test regularly: Use automated accessibility tools and manual testing to ensure ongoing compliance.</li><li>Stay up to date: WCAG standards evolve; your CMS and processes should adapt accordingly.</li></ul><h3 id="benefits-of-a-wcag-compliant-cms">Benefits of a WCAG-Compliant CMS</h3>Choosing the right CMS and maintaining accessibility offers significant benefits:<ul><li>Legal compliance: Avoid lawsuits and penalties related to accessibility laws.</li><li>Wider audience reach: Make your website usable for all visitors, including those with disabilities.</li><li>Improved SEO: Accessibility features often enhance search engine optimization.</li><li>Better user experience: Accessibility improvements benefit all users, not just those with disabilities.</li></ul><h3 id="final-thoughts">Final Thoughts</h3>Picking a WCAG-compliant CMS is a strategic investment in accessibility, user experience, and legal compliance. By focusing on features such as built-in accessibility tools, responsive design capabilities, and ongoing support, businesses can create inclusive digital environments that serve everyone.Early collaboration with web accessibility consultants can guide the CMS selection process and ensure that accessibility is embedded from the ground up. This not only benefits users with disabilities but also improves the overall quality and reach of your website. <hr /><h3 id="upcoming-events">Upcoming Events</h3> <img style="width:31.61%" src="https://cmscritic.com/ms-content/uploads/2025/08/storyblok-joyconf-2025-logo.jpg" /><h4 id="storyblok-joyconf-2025"><a target="_blank" rel="noopener noreferrer" href="https://joyconf.storyblok.com/">Storyblok JoyConf 2025</a></h4>November 4, 2025 – New York, NY November 6, 2025 – Los Angeles, CAJoin us at JoyConf 2025, where the future of content meets the people shaping it. Built for developers, marketers, and digital innovators, this free conference goes way beyond product updates or yet another strategy playbook. It’s where you’ll get inspired, get real, and get connected – to ideas, to the community, and to what’s possible when you build joyfully. Whether you're building lightning-fast frontends or launching cross-channel campaigns, this is where content becomes connection and collaboration becomes second nature. Come for the talks. Stay for the community. Leave with joy. <a target="_blank" rel="noopener noreferrer" href="https://joyconf.storyblok.com/">Save your spot.</a> <img style="width:28.9%" src="https://cmscritic.com/ms-content/uploads/2025/08/sitecore-symposium-2025.jpg" /><h4 id="sitecore-symposium-2025"><a target="_blank" rel="noopener noreferrer" href="https://symposium.sitecore.com/">Sitecore Symposium 2025</a></h4>November 3-5, 2025 – Orlando, FLAt Sitecore Symposium, you’ll learn how to meet your customers where they are – across channels, moments, and touchpoints that didn’t exist a year ago. You’ll hear how the boldest brands in the world are transforming content into outcomes and creating experiences that are fast, relevant, and human. Join 1,500 marketers, digital leaders, and technologists in Orlando to see what’s possible when personalization scales, AI accelerates creativity, and trust becomes your competitive edge. This is the Third Wave of the Internet. And this is your moment to lead in it. <a target="_blank" rel="noopener noreferrer" href="https://symposium.sitecore.com/">Get your tickets today.</a> <figure class="image image-style-block-align-left image_resized" style="width:28.08%"><img src="https://cmscritic.com/ms-content/uploads/2025/10/image-1759840698475.png" /></figure><h4 id="raise:-lifting-content-into-the-future-with-agentic-cms"><a target="_blank" rel="noopener noreferrer" href="https://kontent.ai/events-and-webinars/raise/">RAISE: Lifting Content into the Future with Agentic CMS</a></h4>November 11, 2025 – London, UKJoin Kontent.ai at RAISE: Lifting Content into the Future with Agentic CMS, a premier free event for forward-thinking marketing and technology leaders shaping the way today’s most ambitious brands create and deliver content. Expect bold ideas, discover innovative strategies, engage with industry leaders, and gain insights that will lift your content strategy to new heights. At RAISE, you'll learn how to deliver faster, more engaging content experiences while AI does the busywork of audits, compliance, and localization with Agentic CMS, built to give you and your teams more time on creativity that matters. <a target="_blank" rel="noopener noreferrer" href="https://kontent.ai/events-and-webinars/raise/">Reserve your seat today.</a> <img style="width:29.67%" src="https://cmscritic.com/ms-content/uploads/2025/10/image-1761136749603.png" /><h4 id="live-webinar:-can-we-ever-get-composable-without-complexity?"><a target="_blank" rel="noopener noreferrer" href="https://umbraco.com/webinar-cmscritic">Live Webinar: Can We Ever Get Composable Without Complexity?</a></h4>November 20, 2025 – 6 PM (CET) / 5 PM (GMT) / 12 PM (EST)Composable architecture promised to simplify digital experience creation by giving organizations the flexibility to combine the technologies that met their needs. But for many enterprises, it’s done the opposite, which has led to complex integrations, spiraling costs, and what some are now referring to as composable regret. In this live conversation, Umbraco CEO Mats Persson joins Matt Garrepy, Chief Content Officer at CMS Critic, for a candid exploration of what went wrong in the first wave of composable and what needs to change. <a target="_blank" rel="noopener noreferrer" href="https://umbraco.com/webinar-cmscritic">Register for the webinar.</a> <img style="width:29.08%" src="https://cmscritic.com/ms-content/uploads/2025/10/image-1761594434824.png" /><h4 id="typo3-conference-2025"><a target="_blank" rel="noopener noreferrer" href="https://t3con.typo3.com/">TYPO3 Conference 2025</a></h4>November 25–27, 2025 – Düsseldorf, GermanyT3CON is the premier annual event for web professionals, developers, marketers, and decision-makers. Much more than just a TYPO3-focused conference, T3CON spotlights the latest trends, innovations, and leaders shaping the future of content management, covering everything from grassroots initiatives to new technologies, strategies, and success stories. The event is designed to empower businesses and organizations with the knowledge and tools they need to thrive in the evolving digital landscape. The conference culminates in an awards ceremony celebrating the best TYPO3 projects across various industries. <a target="_blank" rel="noopener noreferrer" href="https://t3con.typo3.com/">Get your ticket.</a> <img style="width:31.44%" src="https://cmscritic.com/ms-content/uploads/2025/08/cms-kickoff-2026-logo.png" alt="" /><h4 id="cms-kickoff-2026"><a target="_blank" rel="noopener noreferrer" href="https://www.boye-co.com/conferences/cmskickoff26">CMS Kickoff 2026</a></h4>January 13-14, 2026 – St. Petersburg, FLMeet industry leaders at our fourth annual CMS Kickoff – the industry's premier global CMS event. Similar to a traditional kickoff, we reflect on recent trends and share stories from the frontlines. Additionally, we will delve into the current happenings and shed light on the future. Prepare for an unparalleled in-person CMS conference experience that will equip you to move things forward. This is an exclusive event – space is limited, <a target="_blank" rel="noopener noreferrer" href="https://www.boye-co.com/conferences/cmskickoff26">so secure your tickets today.</a>

How to Pick a WCAG-Compliant Content Management System for Your Website

amit-aggarwal

<hr /> When I spoke to <a target="_blank" rel="noopener noreferrer" href="https://www.linkedin.com/in/filipbech/">Filip Bech-Larsen</a> before Umbraco’s <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/sowing-the-seeds-of-love-umbracos-codegarden-2025-celebrates-20-years-of-community-and-innovation">2025 Codegarden event,</a> he was ecstatic about a lot of things. And rightly so. The open source content management system – which has long been dubbed<a target="_blank" rel="noopener noreferrer" href="https://umbraco.com/about-us/values/why-the-friendly-cms/"> "The Friendly CMS”</a> – was on a roll. Along with a years-long stretch of remarkable growth and an expanding ecosystem of offerings, <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/products/umbraco">Umbraco</a> was plotting an ambitious course in the evolving landscape of AI.Of course, as an open source vendor in a landscape of proprietary solutions, Filip reminded me why Umbraco’s approach to AI was markedly different from other commercial solutions.  “Our strategy is a little bit different to most of our competitors, and it basically comes down to Umbraco being a platform that you build on top of, instead of being the tool that does everything for you,” he explained. “Like the Lego bricks metaphor, we give you the base plate, and all the blocks, and then you build whatever you want on top of that. And since we're open source, we can't really take a commercial dependency and just integrate directly with ChatGPT because that's not how open source licensing works. So we have a few different tracks around this.”And the primary vehicle for accessing these tracks is the <a target="_blank" rel="noopener noreferrer" href="https://marketplace.umbraco.com/">Umbraco Marketplace,</a> which features a wide range of artificial intelligence plugins, from translators to <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/tinymce-brings-advanced-ai-to-cms-text-editing-interview-with-fredrik-danielsson-elise-bentley">TinyMCE’s</a> premium package that includes a super handy accessibility checker. He went deeper into the details, which you can <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/sowing-the-seeds-of-love-umbracos-codegarden-2025-celebrates-20-years-of-community-and-innovation">read about here.</a> Along with these advancements, Filip also shared the first glimpse of <a target="_blank" rel="noopener noreferrer" href="https://umbraco.com/blog/unveiling-umbraco-mcp-server/">Umbraco’s new MCP server,</a> crystallizing the company’s bold steps into the realm of agentic AI. In fact, since Codegarden, MCP has exploded in adoption, with <a target="_blank" rel="noopener noreferrer" href="https://modelcontextprotocol.io/docs/getting-started/intro">thousands of options</a> now available across a multitude of servers. Now, with MCP reaching a fever pitch and becoming a central part of the agentic horizon, Umbraco is doing what it has done over the past twenty years: looking to its open source community. There have already been sparks of AI innovation from across Umbraco’s 250,000 contributors and its international network of digital agency partners. Now, the company’s core team has brought dedicated talent to its inner circle to accelerate the MCP frontier. Effective today, <a target="_blank" rel="noopener noreferrer" href="https://www.linkedin.com/in/phil-whittaker-82481716/">Phil Whittaker</a> has been appointed Senior Software Engineer at Umbraco, where he will be focused on the continued development of its MCP server and the maturing of its overall AI strategy.  <figure class="image image-style-align-center image_resized" style="width:77.21%"><img src="https://cmscritic.com/ms-content/uploads/2025/10/image-1760413085606.png" alt="" /></figure>Phil Whittaker. Source: LinkedIn With over 25 years of experience, Phil brings a deep resume to the role, having held positions as a software developer, digital agency founder, CTO, and lead engineer. He’s also worked extensively with Umbraco, <a target="_blank" rel="noopener noreferrer" href="https://ucommerce.net/">uCommerce</a>, and other platforms to build complex, highly integrated websites and digital experiences. Phil is also a prominent fixture within Umbraco’s open source software ecosystem, sharing his knowledge with fellow developers and organizing Umbraco user meetups. His commitment to the community has earned him an <a target="_blank" rel="noopener noreferrer" href="https://community.umbraco.com/mvp-program/current-mvps/">Umbraco MVP</a> five times. “Being part of the Umbraco open-source community over the past fourteen years has made a huge difference to me professionally and personally,” he said. “I’m delighted to join a team of people whose work I have admired for many years.”“Phil Whittaker is a major contributor within our open-source community and is at the very heart of Umbraco MCP Server development,” said Filip Bech-Larsen. “We’re excited to be able to work alongside him at Umbraco HQ to support organizations as they learn how to harness the power of agentic AI, while retaining full control and transparency over its operation.”<h3 id="focused-on-mcp">Focused on MCP</h3>A quick reminder if you’re new to MCP: <a target="_blank" rel="noopener noreferrer" href="https://modelcontextprotocol.io/docs/getting-started/intro">Model Context Protocol</a> is an open standard that enables large language models to connect and communicate with external tools, data sources, and other services. Think of it as a USB-C port for AI, providing a vehicle for LLMs to access and share information. This, in turn, enables the development of rich AI agents that can be enlisted to perform complex, real-world actions – and that runs the gamut from ecommerce transactions to wildly imaginative tasks.Despite all the fervor, the phenomenon of MCP is still pretty fresh. In fact, the standard was <a target="_blank" rel="noopener noreferrer" href="https://www.anthropic.com/news/model-context-protocol">launched by Anthropic</a> in November of 2024 and made available as an open source framework. But it caught on quickly, and by spring of this year, the buzz around agentic commerce was palpable – and MCP was seen as a gateway for expanding the agent-to-agent vision.As Phil explained, he was already developing AI apps and harnessing AI for content generation and coding before ChatGPT was launched. This gave him more of a solid foundation as MCP came on the scene. “I started experimenting with Model Context Protocol at the start of this year and was hugely impressed by its potential when combined with a CMS,” he said. “This led me to the development of an MCP Server for Umbraco. It’s incredibly powerful, while providing strong control. We’ve built the right tool in the right way at exactly the right time. As a developer, you don’t come across anything this momentous more than once or twice in your career.”In September, Phil wrote about the beta release of the <a target="_blank" rel="noopener noreferrer" href="https://umbraco.com/blog/announcing-the-beta-release-of-the-developer-mcp-server-for-umbraco-cms/">Developer MCP Server for Umbraco CMS,</a> which provides a pathway to AI-powered content management capabilities directly in the Umbraco CMS workflow. This was a milestone moment in the continued development of Umbraco’s MCP strategy, signaling his future role in shaping the continued trajectory. <h3 id="why-it-matters">Why it matters</h3>MCP is a clear game-changer as we move full throttle into the era of agentic AI. For CMS and DXP vendors, having an MCP server has become a strategic imperative, and Umbraco is taking a sage course by elevating an experienced AI pioneer from its own community to shape the next steps of its MCP evolution.Umbraco continues to enjoy a unique position within the CMS category as the most widely-used open source content management system built on .NET. The platform is trusted by well-established global enterprises like Rubbermaid, but is also a go-to for public sector organizations – reflecting its secure, scalable, and future-proof posture. Umbraco’s commitment to accessibility and sustainability is also a testament to its culture, and further reinforces the loyalty of its highly-engaged community of users and developers – clearly one of its strongest attributes. It has also made some smart moves with the rollout of its <a target="_blank" rel="noopener noreferrer" href="https://umbraco.com/">Umbraco Cloud</a> strategy, which features enterprise-grade scalability and regional hosting. While Umbraco is cementing its position as a CMS with MCP capabilities, it’s important to understand your own agentic goals as you evaluate solutions. What I like about the elevation of Phil to the UmbracoHQ team is his proven track record of documenting the value of these tools through a legacy of proven Umbraco experience – and that should translate into greater confidence. <hr /><h3 id="upcoming-events">Upcoming Events</h3> <img style="width:31.61%" src="https://cmscritic.com/ms-content/uploads/2025/08/storyblok-joyconf-2025-logo.jpg" /><h4 id="storyblok-joyconf-2025"><a target="_blank" rel="noopener noreferrer" href="https://joyconf.storyblok.com/">Storyblok JoyConf 2025</a></h4>October 14-15, 2025 – Amsterdam, Netherlands November 4, 2025 – New York, NY November 6, 2025 – Los Angeles, CAJoin us at JoyConf 2025, where the future of content meets the people shaping it. Built for developers, marketers, and digital innovators, this free conference goes way beyond product updates or yet another strategy playbook. It’s where you’ll get inspired, get real, and get connected – to ideas, to the community, and to what’s possible when you build joyfully. Whether you're building lightning-fast frontends or launching cross-channel campaigns, this is where content becomes connection and collaboration becomes second nature. Come for the talks. Stay for the community. Leave with joy. <a target="_blank" rel="noopener noreferrer" href="https://joyconf.storyblok.com/">Save your spot.</a> <img style="width:28.9%" src="https://cmscritic.com/ms-content/uploads/2025/08/sitecore-symposium-2025.jpg" /><h4 id="sitecore-symposium-2025"><a target="_blank" rel="noopener noreferrer" href="https://symposium.sitecore.com/">Sitecore Symposium 2025</a></h4>November 3-5, 2025 – Orlando, FLAt Sitecore Symposium, you’ll learn how to meet your customers where they are – across channels, moments, and touchpoints that didn’t exist a year ago. You’ll hear how the boldest brands in the world are transforming content into outcomes and creating experiences that are fast, relevant, and human. Join 1,500 marketers, digital leaders, and technologists in Orlando to see what’s possible when personalization scales, AI accelerates creativity, and trust becomes your competitive edge. This is the Third Wave of the Internet. And this is your moment to lead in it. <a target="_blank" rel="noopener noreferrer" href="https://symposium.sitecore.com/">Get your tickets today.</a> <figure class="image image-style-block-align-left image_resized" style="width:28.08%"><img src="https://cmscritic.com/ms-content/uploads/2025/10/image-1759840698475.png" /></figure><h4 id="raise:-lifting-content-into-the-future-with-agentic-cms"><a target="_blank" rel="noopener noreferrer" href="https://kontent.ai/events-and-webinars/raise/">RAISE: Lifting Content into the Future with Agentic CMS</a></h4>November 11, 2025 – London, UKJoin Kontent.ai at RAISE: Lifting Content into the Future with Agentic CMS, a premier free event for forward-thinking marketing and technology leaders shaping the way today’s most ambitious brands create and deliver content. Expect bold ideas, discover innovative strategies, engage with industry leaders, and gain insights that will lift your content strategy to new heights. At RAISE, you'll learn how to deliver faster, more engaging content experiences while AI does the busywork of audits, compliance, and localization with Agentic CMS, built to give you and your teams more time on creativity that matters. <a target="_blank" rel="noopener noreferrer" href="https://kontent.ai/events-and-webinars/raise/">Reserve your seat today.</a> <img style="width:31.44%" src="https://cmscritic.com/ms-content/uploads/2025/08/cms-kickoff-2026-logo.png" alt="" /><h4 id="cms-kickoff-2026"><a target="_blank" rel="noopener noreferrer" href="https://www.boye-co.com/conferences/cmskickoff26">CMS Kickoff 2026</a></h4>January 13-14, 2026 – St. Petersburg, FLMeet industry leaders at our fourth annual CMS Kickoff – the industry's premier global CMS event. Similar to a traditional kickoff, we reflect on recent trends and share stories from the frontlines. Additionally, we will delve into the current happenings and shed light on the future. Prepare for an unparalleled in-person CMS conference experience that will equip you to move things forward. This is an exclusive event – space is limited, <a target="_blank" rel="noopener noreferrer" href="https://www.boye-co.com/conferences/cmskickoff26">so secure your tickets today.</a>

Umbraco Accelerates AI Transformation by Appointing Senior Software Engineer to Focus on MCP

<a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/critics/gillian-mays">Gillian Mays</a><a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/critics/amit-aggarwal"> </a>is a Content Creator at <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/products/storyblok">Storyblok</a> and a CMS Critic contributor. <hr /> Some things never change. The sky is blue, people crave connection, and content is an essential part of any modern business strategy. But other things aren’t so static. Customer expectations, technological tools, and the way essential content is managed have evolved dramatically over the past few years. The content game is about to change forever. And there’s only one skill that will matter if you want to win: adaptability.Let’s take a look at what adaptability means for modern brands and how you can leverage it for a future-proof content strategy.P.S. This article is a sneak preview of our newest whitepaper. <a target="_blank" rel="noopener noreferrer" href="https://www.storyblok.com/lp/composable-enterprise?utm_source=cmscritic&amp;utm_medium=sponsor&amp;utm_campaign=MKT_GEN_AWA_701W600001qBJFPIA4&amp;utm_term=cmscritic">Download “The Engine of Enterprise: How Headless CMS Fuels Composable Joy” for free today</a> to get the full story.<h3 id="welcome-to-the-future.-the-only-constant-is-change">Welcome to the future. The only constant is change</h3>Modern demands haven’t just shifted. They’ve evolved at a dizzying pace: today’s users expect the latest and greatest digital experiences, and they demand it as soon as they realize it’s possible. Your content needs to be ultra personalized, lightning fast, and consistent across channels – and it needs to deliver all of that better than your competitors.But it’s not just your users who are changing the game. With AI chatbots taking the world by storm, the ability to stay visible in the era of <a target="_blank" rel="noopener noreferrer" href="https://www.storyblok.com/mp/generative-engine-optimization-explained">Generative Engine Optimization (GEO)</a> is quickly becoming a sink-or-swim matter. It’s a brave new world, one full to the brim with possibility and opportunity. But the harsh truth is it’s also a highly competitive one.And legacy CMSs are out of their league.In a world where tech and user demands can change on a dime, meeting them with the shortest time-to-market possible is the difference between being an industry leader and fading into obscurity.  Legacy CMSs were not made for speed or flexibility. Try to force it, and you end up with roadblock after roadblock:<ul><li>Integrating new technology is nearly impossible, crippling any attempt at innovation with messy workarounds and a half-functional result</li><li>Monolithic architecture forces the same stale, single-channel content strategy as everyone else</li><li>The infrastructure lacks flexible APIs, adequate content structuring, or scaling potential – all death knells for getting discovered by AI.</li></ul>In other words, they’re incapable of adapting. In a world where everything about your content strategy can change in the blink of an eye, being adaptable is your only hope to survive. And that will require a complete shift in how you manage and distribute content.<h3 id="composability-and-headless:-a-new-era-of-content">Composability and headless: A new era of content</h3>With adaptability as the gold standard, the next era of enterprise CMS will be defined by flexibility, modularity, and speed. Your brand’s success will depend on being prepared to constantly reshape how you engage with customers on a global scale. But don’t worry – you don’t have to do it alone. With the combined power of composable infrastructure and a headless CMS, you can break down the old boundaries and deliver cutting-edge digital experiences faster than ever before.  <h4 id="the-composable-advantage">The composable advantage</h4>Composability is an agile, future-forward strategy for assembling a tech stack. Instead of an all-in-one system found in legacy CMSs, it relies on a flexible ecosystem where each part of the tech stack is a modular component.Translation: Composability offers full technical freedom.Because they’re independent components, you can add or remove them at will and without fear of disrupting any other elements. Whenever newer tech or programs come out, integrating is as easy as connecting via API.And if you’re looking to scale? Composability has the competitive edge there, too. The modularity means you can scale with precision, expanding your operations without overhauling the entire system or overpaying for parts that are fine as-is. That adaptability means you’re ready for whatever comes next, including the rise of generative AI search. Because you can integrate modular tools to support aspects like localization, metadata, and structured content, you can keep up with the ever-evolving algorithms for consistently visible content.  <h4 id="where-headless-comes-in">Where headless comes in</h4>Composability primes your tech stack for adaptability. Getting the best use out of it will require another step: <a target="_blank" rel="noopener noreferrer" href="https://www.storyblok.com/">a headless CMS.</a> Much like how composability supports full technical freedom, a headless CMS supports full content freedom. That’s because headless CMSs operate completely differently from their legacy counterparts. Legacy CMSs are one single monolith, bundling the backend (where you create content) with the front (where it’s displayed). You’re usually stuck with that one channel of publication and whatever prebuilt capabilities the provider includes – no customization, at least not without a lot of very difficult and risky tech adjustments. But with a headless CMS, your frontend and backend are completely separated. Because your content is stored separately and sent out via APIs, you can connect to any channel. Websites, apps, smartwatches, digital displays – if it can connect via API, you can push content to it with a headless CMS. And yes, that includes technology that doesn’t even exist yet. Those APIs also mean that your choice of tech is completely up to you. Skip programs you don’t need, integrate new ones you do, and do it all without interrupting the rest of the tech stack or your content presentation. And no matter how technology or user demands evolve, you’ll never have to upgrade your entire system. Just swap outdated programs for ones that give your enterprise the competitive edge and keep going. <h3 id="the-final-verdict:-composability-or-bust">The final verdict: composability or bust</h3>A composable, headless approach is the last word in sustained content adaptability. It’s a rare silver bullet in a hyper-competitive world. No matter how big your content library is, how ambitious your growth plans are, or whatever tech curveball comes next, this approach ensures your enterprise is always ready to execute any strategy at your disposal. As the old saying goes, “You can’t control the wind. But you can adjust your sails.” For enterprises hoping to survive the future of content, failing to embrace composable will be like seafaring with a torn canvas: when you can’t capture the momentum of each shift in the breeze, those who can will be waiting for you at the finish line. Want to read more about the power of composable and headless for enterprises? <a target="_blank" rel="noopener noreferrer" href="https://www.storyblok.com/lp/composable-enterprise?utm_source=cmscritic&amp;utm_medium=sponsor&amp;utm_campaign=MKT_GEN_AWA_701W600001qBJFPIA4&amp;utm_term=cmscritic">Download the full guide for free today!</a> <hr /><h3 id="upcoming-events">Upcoming Events</h3> <img style="width:31.61%" src="https://cmscritic.com/ms-content/uploads/2025/08/storyblok-joyconf-2025-logo.jpg" /><h4 id="storyblok-joyconf-2025"><a target="_blank" rel="noopener noreferrer" href="https://joyconf.storyblok.com/">Storyblok JoyConf 2025</a></h4>October 14-15, 2025 – Amsterdam, Netherlands November 4, 2025 – New York, NY November 6, 2025 – Los Angeles, CAJoin us at JoyConf 2025, where the future of content meets the people shaping it. Built for developers, marketers, and digital innovators, this free conference goes way beyond product updates or yet another strategy playbook. It’s where you’ll get inspired, get real, and get connected – to ideas, to the community, and to what’s possible when you build joyfully. Whether you're building lightning-fast frontends or launching cross-channel campaigns, this is where content becomes connection and collaboration becomes second nature. Come for the talks. Stay for the community. Leave with joy. <a target="_blank" rel="noopener noreferrer" href="https://joyconf.storyblok.com/">Save your spot.</a>

The Future of Enterprise CMS Is Here – And Only The Adaptable Will Survive

gillian-mays

<hr /> <a target="_blank" href="https://cmscritic.com/critics/jonstewart">Jon Stewart</a> is president and co-founder of <a target="_blank" href="https://cmscritic.com/products/zensource">ZenSource</a>, and CMS Critic contributor.  Both <a target="_blank" href="https://cmscritic.com/what-is-a-content-management-system-cms">Content Management Systems</a> (CMS) and Digital Experience Platforms (DXP) play pivotal roles in the education industry. They share many of the same features, however they serve different purposes in managing and delivering digital content. The complexity arises from the overlap of functionalities, compounded by the fact that many CMS vendors have evolved into DXPs, and DXP-first platforms now include a CMS. This makes it increasingly confusing for marketers and IT professionals to decode which to use and the benefits of each. Despite this, both CMS and DXP have an important and powerful place in MarTech and higher education. But there's no need to invest in costly and complex DXP-first platforms to achieve scale. By utilizing open-source <a target="_blank" href="https://cmscritic.com/products/drupal">Drupal</a> with a composable approach to MarTech architecture, these two systems can be combined to deliver a comprehensive omnichannel marketing platform. This article aims to clarify the key differences and advantages of both tools, offering tips on building a fully open DXP.  <h3 id="the-difference-between-a-cms-and-a-dxp---">The difference between a CMS and a DXP   </h3>In short, while a CMS is primarily focused on content creation and management, a DXP extends its functionality to provide a holistic digital experience by incorporating various tools and capabilities to engage users across multiple touch points.  <h4 id="content-management-system-(cms)">Content Management System (CMS)</h4><ul><li>Focus: Primarily focuses on content creation, management, and publication. </li><li>Purpose: Designed for organizing and handling digital content such as text, images, videos, and documents. </li><li>Features: Provides tools for content creation, editing, version control, and workflow management. Typically used for websites and blogs. </li><li>User Experience: Centers around content editors and publishers who create and update content. </li></ul><h4 id="digital-experience-platform-(dxp)">Digital Experience Platform (DXP)</h4><ul><li>Focus: Encompasses a broader scope, going beyond content management to deliver a comprehensive digital experience. </li><li>Purpose: Aims to create seamless, personalized, and engaging digital experiences across various channels. </li><li>Features: Combines CMS capabilities with additional tools like customer data management, analytics, personalization, e-commerce, and more. </li><li>User Experience: Targets a wider audience, including marketers, developers, and IT professionals, to enhance overall digital experiences.    </li></ul>There doesn’t have to be a choice between a CMS and a DXP platform. Depending on the specific needs and goals of your organization and with proper planning and architectural design of your platform, a Drupal CMS can act as the base. Over time, additional features can be incorporated to create a full suite of DXP components. Shifting away from a monolithic approach to a single code base and process, IT professionals can opt for a decoupled system. This approach facilitates the gradual integration of features, ensuring smoother scalability, upgrades, and time-to-market advantages.            <h3 id="strategy-#1:-start-with-drupal-at-the-core">Strategy #1: Start with Drupal at the core</h3>Starting with Drupal at the core of the platform of your DXP offers significant benefits. Drupal is a powerful and flexible open-source CMS, particularly when used in higher education. It has gained exponential popularity for its versatility and extensibility. Drupal provides a highly flexible framework that allows developers to customize and tailor the platform to meet specific project requirements. Its modular architecture enables the creation of custom features and functionalities, making it suitable for a wide range of web applications that can be integrated over time such as behavioral analytics with personalization and marketing automation. It offers a user-friendly interface for content creators, allowing them to easily publish, edit, and organize content and the content modeling and structuring features make it efficient for managing diverse types of content.           Drupal is well-suited for projects of varying scale which is why it can be so powerful for scale across a multi-channel DXP content delivery model. Whether you are building a small website or a complex enterprise-level application, Drupal's scalability ensures that the platform can grow with your project's needs and publish content from one database to all your channels. It also offers strong support for APIs, facilitating integration with third-party services and applications which is crucial for creating interconnected systems that a DXP will rely on.The Drupal ecosystem includes a vast library of modules and extensions that extend the platform's functionality. This rich repository allows developers to leverage pre-built solutions, saving time and effort in development. Lastly, Drupal is committed to continuous innovation, regularly releasing updates and new features. This ensures that projects built on Drupal can take advantage of the latest technologies and trends in web development. Therefore, as the Drupal community actively expands its product roadmap, there are increasingly more modular components that help with creating core DXP features.           <h3 id="strategy-#2:-optimize-drupal-for-decentralized-authoring">Strategy #2: Optimize Drupal for decentralized authoring</h3>Optimizing Drupal for decentralized authoring while maintaining centralized brand consistency involves strategic planning, configuration, and the implementation of specific features. This will act as the authoring foundation for your enterprise-scale higher ed DXP, accommodating users with varying levels of access and roles as the platform extends. The key is to allow for users to grow within the system, striking the right balance between control, scalability of content and marketing activities, and the preservation of brand consistency. Starting this process involves establishing a well-defined content structure and modeling strategy, including a clear definition of content types, fields, and relationships to ensure consistency across various content creators and website sections. The design should be separated from the data structure, so that authors do not have to worry about breaking UI whether they’re creating content or setting up rules for marketing automation.        Leverage Drupal's role-based permissions capabilities to assign specific roles and permissions to different content authors. Ensure that decentralized authors have appropriate access levels based on their responsibilities while maintaining control over critical brand elements. Implement a content moderation workflow to control the content lifecycle. Define stages such as draft, review, and publish to enable centralized oversight and approval before content goes live. This ensures brand consistency and quality control.     Store brand assets (logos, images, style guides) in a centralized location within Drupal. Provide decentralized authors with easy access to these assets through a media library or asset repository to maintain brand consistency in visual elements. Develop custom content templates to guide content authors in creating consistent content. Templates can enforce standardized layouts, styles, and branding elements, ensuring a cohesive user experience across the site. Maintain consistency in categorization and tagging by using shared taxonomies and vocabularies. Centralize the management of categories to avoid content fragmentation and ensure that similar content is categorized uniformly. Using permissions, you can define which assets can be shared among users within the central Drupal instance. Lastly, provide training and ongoing support for content authors to ensure they understand and adhere to brand guidelines. Foster a collaborative environment where decentralized authors feel empowered to contribute while respecting brand consistency.                <h3 id="strategy-#3:-extend-drupal-over-apis-using-microservices-">Strategy #3: Extend Drupal over APIs using microservices </h3>Extending Drupal over APIs can transform the CMS into an open Digital Experience Platform (DXP) tailored for higher ed, providing flexibility, and delivering a seamless and personalized user experience across various channels. A major advantage of a microservices approach is the ability to scale individual services independently. By extending Drupal with microservices, you can ensure that specific components, such as authentication or search functionality, can scale horizontally based on demand, optimizing performance and resource utilization. This allows Drupal to offer personalized content recommendations, dynamic layouts, and targeted experiences based on individual user preferences and interactions. First, break down Drupal's monolithic structure into smaller, independently deployable services. Each microservice should represent a specific business capability, such as content management, user authentication, or personalization. This decomposition allows for agility and scalability, as each microservice can evolve independently. With APIs at the core, seamlessly integrate third-party services and applications into the DXP, enabling Drupal to act as a central hub orchestrating interactions and ensuring a cohesive user experience.Adopt an API-first design approach to expose microservice functionalities through well-defined APIs. Drupal, serving as the central content management microservice, provides APIs for content creation, retrieval, and modification, promoting smooth communication and data exchange with other microservices. Integrate user authentication services, recommendation engines, or analytics platforms as separate microservices, fostering a modular and extensible higher ed DXP.Implement DevOps practices for continuous integration and deployment (CI/CD), enabling independent development and faster release cycles, while also reducing the risk of system-wide failures during updates. Monitor and analyze the microservices architecture using centralized tools to gain insights into performance, reliability, and user interactions for quick issue identification and continuous improvement.Engage with the Drupal and broader higher education community, collaborating for knowledge sharing and adopting best practices. This approach ensures that the higher ed DXP remains open, extensible, and aligned with industry standards. Extending Drupal over APIs using a microservices approach enables the creation of a flexible, scalable, and personalized higher ed DXP, preserving Drupal's renowned content management capabilities.<h3 id="strategy-#4:-build-with-security-as-your-foundation">Strategy #4: Build with security as your foundation</h3>Securing your higher ed DXP is crucial in the evolving digital landscape, where cyber threats persist and grow more sophisticated. As your DXP scales, it becomes an attractive target for cyber attackers. Adopting a security-first approach ensures resilience, safeguards sensitive data, and mitigates risks.Drupal prioritizes security with a robust security model and dedicated team, following best practices and regular updates. Enhance DXP security with thorough threat modeling, incorporating secure design principles, and adopting a defense-in-depth strategy. Identify possible threats, vulnerabilities, and attack vectors specific to your solution. Understanding the potential risks allows you to proactively design security measures. Incorporate secure design principles from the outset. Embrace the principle of least privilege, implement proper data encryption, and follow the principle of defense in depth. Design your solution with security controls at multiple layers, making it more challenging for attackers to exploit vulnerabilities. Train developers in secure coding practices, conduct regular code reviews, and adhere to data protection regulations, industry standards, and legal requirements. Make sure your team stays informed about changes in compliance standards and update your security measures accordingly. Implement robust authentication and authorization mechanisms. Use strong and adaptive authentication methods, such as multi-factor authentication (MFA), to verify user identities. Define and enforce granular access controls to ensure that users and systems have the minimum necessary privileges. Perform regular security audits and penetration testing to assess the effectiveness of your security controls. Identify vulnerabilities and weaknesses through simulated attacks, allowing you to remediate issues before they can be exploited in real-world scenarios.  Develop and regularly test disaster recovery and business continuity plans. In the event of a security incident or a system failure, having a well-defined plan ensures a swift response, minimizing downtime and data loss.            Encrypt sensitive data both in transit and at rest. Use industry-standard encryption algorithms to protect data from unauthorized access. Implement secure key management practices to safeguard encryption keys. Implement robust security monitoring tools to detect and respond to security incidents in real time. Set up alerts for suspicious activities and establish an incident response plan to quickly contain and mitigate security breaches. Since Drupal requires regular module updates for security patches, deploy a dedicated team to keep up with this process. Keep all software components, frameworks, and libraries up to date.For developers, marketers, and authors of your DXP, educate them on security best practices and raise awareness about social engineering tactics. Human error is a common cause of security breaches, and a well-informed workforce is a crucial line of defense.Engage with the broader security community, participate in information-sharing forums, and stay informed about emerging threats and vulnerabilities. Collaborating with the community enhances your organization's ability to stay ahead of evolving security challenges. By integrating security into the core of your solution, you create a robust and resilient fortress against potential threats. This proactive approach not only safeguards your higher ed organization but also establishes a foundation of trust in your solution's security posture.      <hr /><h3 id="upcoming-conferences">Upcoming conferences</h3> <img style="width:29.67%" src="https://cmscritic.com/ms-content/uploads/2024/01/cms-connect-2024-logo.png" alt="CMS Connect 24 logo" /><h4 id="cms-connect-24"><a target="_blank" href="https://www.boye-co.com/conferences/cmsconnect24">CMS Connect 24</a></h4>August 6-7, 2024 – Montreal, CanadaWe are delighted to present our first annual summer edition of our prestigious international conference dedicated to the global content management community. Join us this August in Montreal, Canada, for a vendor-neutral conference focused on CMS. Tired of impersonal and overwhelming gatherings? Picture this event as a unique blend of masterclasses, insightful talks, interactive discussions, impactful learning sessions, and authentic networking opportunities. <img style="width:29.58%" src="https://cmscritic.com/ms-content/uploads/2024/01/cms-kickoff-2025-logo.png" /><h4 id="cms-kickoff-25"><a target="_blank" href="https://www.boye-co.com/conferences/cmskickoff25/tickets">CMS Kickoff 25</a></h4>January 14-15, 2025 – Tampa Bay Area, FloridaJoin us next January in the Tampa Bay area of Florida for the third annual CMS Kickoff – the industry's premier global event. Similar to a traditional kickoff, we reflect on recent trends and share stories from the frontlines. Additionally, we will delve into the current happenings and shed light on the future. Prepare for an unparalleled in-person CMS conference experience that will equip you to move things forward. This is an exclusive event – space is limited, so secure your tickets today.

Empowering Higher Ed: 4 Strategies to Transform your Drupal CMS into an Open Source DXP at Scale 

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