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<hr /> I got the Salesforce Blues… Even Slack can't pick me up… I got the Salesforce Blues… Is Informatica outta luck?Oh, <a target="_blank" href="https://cmscritic.com/products/salesforce">Salesforce</a>. Even legendary blues disciple <a target="_blank" href="https://en.wikipedia.org/wiki/Robert_Johnson">Robert Johnson</a> couldn’t pen a sadder tune about these troubled waters. What did you ever do to deserve this reaction?Before we discuss any “deals with the devil” or take riders to Rosedale, let’s review what we know (and don’t know). Things started brewing last Friday when the <a target="_blank" href="https://www.wsj.com/tech/salesforce-in-advanced-talks-to-buy-informatica-ba9ec09c?mod=tech_lead_pos3">Wall Street Journal</a> first reported that the CRM giant was in early talks to buy <a target="_blank" href="https://www.informatica.com/">Informatica</a>, a leader in the data management software space. For context: Informatica’s tools provide advanced data quality and integration capabilities, helping businesses enhance the value of their data for business, IT, marketing, and commerce applications. This includes stuff like APIs, cloud modernization, Customer 360 solutions, and a whole lot more.On Monday, when word hit the street, <a target="_blank" href="https://qz.com/salesforce-informatica-deal-11-billion-1851411069">Salesforce stock tumbled 7.3%</a>. Informatica, likewise, was off by 6.5%. Salesforce recovered a bit today, but the axe fell deep – and swiftly. But it's too early to draw conclusions. It's no secret that Salesforce has been expanding and diversifying its ecosystem. When I reflected last week on <a target="_blank" href="https://cmscritic.com/is-google-adding-the-letters-crm-to-its-alphabet-soup-ask-hubspot">Google’s dalliance with buying HubSpot</a>, I also noted how Salesforce is entangled in the gravitational influence of the leading cloud providers – where <a target="_blank" href="https://cmscritic.com/products/aws">AWS</a>, <a target="_blank" href="https://cmscritic.com/products/microsoft-azure">Microsoft</a>, and <a target="_blank" href="https://cmscritic.com/products/google-cloud-platform">GCP</a> present a celestial three-body problem.Over the years, Salesforce has evolved CRM through its own sales lens, adding tools like marketing automation, commerce, CMS, analytics, and a whole host of technologies that make its cloud more attractive and “sticky” to enterprises. Central to it all is data, the currency of business, and an area that’s being threatened by the <a target="_blank" href="https://www.forbes.com/sites/forrester/2024/01/16/google-commits-to-third-party-cookies-deprecation-in-2024/?sh=a8d8e14245af">deprecation of cookies</a> and an evolving consumer privacy landscape. When it comes to an acquisition of this scale (at $38.48 a share, the Informatica price tag would be in the billions) there are a lot of underlying forces at play. But what presumably makes this worth all the “B’s” to Salesforce is the exploding value of AI. This is why the hunt for platforms like Informatica could be key to accelerating the injection of AI-powered capabilities into the mix. Both Salesforce and Informatica have been charging up their existing products with artificial intelligence for quite some time but really ramping up since the introduction of <a target="_blank" href="https://openai.com/">Open AI</a> and LLMs. Earlier this year, Salesforce released <a target="_blank" href="https://www.salesforce.com/news/press-releases/2024/02/27/einstein-copilot-news/">Einstein Copilot</a>, a generative conversational AI assistant for its CRM that delivers more trusted responses trained on your company’s data. Around this time last year, Informatica also released its AI-powered <a target="_blank" href="https://www.informatica.com/about-us/news/news-releases/2023/05/20230509-informatica-expands-its-intelligent-data-management-cloud-with-innovations-led-by-claire-gpt-industrys-first-generative-ai-powered-data-management-platform.html">Intelligent Data Management Cloud</a>, which included its novel <a target="_blank" href="https://www.informatica.com/about-us/claire.html">CLAIRE GPT</a> – providing the industry’s first generative AI solution within a data management platform. And so here we are, waiting to see if Salesforce starts Travis-picking with another big gamble. The talks are merely at the advanced stage, but they could represent a major move for both companies and send ripples across the CRM and cloud landscape.  <h3 id="so-why-are-investors-singin’-the-blues?-">So why are investors singin’ the blues? </h3>Play it again, Sam…It’s a song as old as time, because Salesforce has been around forever – and given its track record with its most recent acquisitions, it’s clear that the street is feeling a bit uneasy about another big-ticket purchase that doesn’t pay off in big dividends. Just to jog your memory: when Salesforce touted its breathtaking $28 billion acquisition of Slack in 2020, CEO Mark Benioff proclaimed it was a <a target="_blank" href="https://www.theinformation.com/articles/how-slacks-marriage-to-salesforce-crumbled">“match made in heaven.”</a> It didn’t take long for things to sour – from a visible rift between Benioff and Slack CEO Stewart Butterfield, to real skepticism that sales could be increased by bundling and integrating Slack with other products.To be clear, there are multiple Slack integrations with Salesforce, from basic connectors for admins to Service Cloud and Tableau. You can also build custom notifications, which is pretty handy. OK, so it works. But by all measures, it hasn’t been a windfall. And paying 26 times Slack’s future revenue was just one painful reality playing out over the last two years. The other was fighting the <a target="_blank" href="https://cmscritic.com/is-google-adding-the-letters-crm-to-its-alphabet-soup-ask-hubspot">growing “Cloud War” with Microsoft</a>, its former rival for Slack and persona non grata around Salesforce HQ. As competition betwixt Dynamics 365 and other downstream systems ensued, Salesforce was feeling pressure to innovate, scale, and make up ground for a colossal misstep. And things are getting precarious from an accountability perspective. <a target="_blank" href="https://www.reuters.com/technology/salesforce-is-advanced-talks-buy-informatica-wsj-reports-2024-04-13/">According to Reuters</a>, Salesforce has been under the gun since early last year, when a pod of activist investors – including ValueAct Capital and Elliott Management – started raising flags around the company’s strategy. This included a quest for changes in management, but it might also be the fire that lit leadership into action around the company's next strategic venture.Buying Informatica at the proposed price will make this the biggest acquisition for Salesforce since the Slack debacle. Not to say that all previous purchases have missed the mark. <a target="_blank" href="https://qz.com/salesforce-informatica-deal-11-billion-1851411069">According to Quartz</a>, Salesforce has purchased over 70 companies since 2006. Some of those must have turned out to be winners, right? Right?Well, that’s exactly what investors are weighing. Even though 2023 was a year of austerity for the CRM king’s unabated “expansion by acquisition,” some major purchases prior to Slack are still rattling the market’s rib cage. In 2019, it went hog-wild with Tableau – spending <a target="_blank" href="https://www.bloomberg.com/news/articles/2023-01-05/salesforce-crm-guts-tableau-after-spending-15-7-billion-in-2019-deal">$15.7 billion</a> for the analytics visualization platform. A year earlier, it dropped <a target="_blank" href="https://groovetechnology.com/blog/why-did-salesforce-acquire-mulesoft/">$6.5 billion</a> for Mulesoft – arguably the leading API development and integration platform. On the surface, these purchases seemed to serve ostensibly ambitious goals: Salesforce wanted to enrich customer data and expand its marketplace with API-powered interoperability. But just as with Slack, Salesforce gutted both platforms after the deals were closed, laying off sizeable portions of their respective teams. With Tableau, a major reorg last year signaled that the acquisition might not be living up to its expectations. Maybe not the best way to handle your multi-billion-dollar purchases. But that’s another song on the record. <h3 id="why-it-matters">Why it matters</h3>As the tale goes, Robert Johnson <a target="_blank" href="https://www.rockhall.com/inductees/robert-johnson#:~:text=Legend%20has%20it%20that%20Robert,the%20first%20ever%20rock%20star.">sold his soul</a> to the devil at a crossroads in Cleveland, Mississippi in exchange for a mastery of the guitar. Regardless of what you believe, his talent was unrivaled at the time – and he might have been the first rock star ever. Like the blues legend, Salesforce was unquestionably the first rock star of CRM. Sure, it was flanked by contemporary pioneers like <a target="_blank" href="https://www.goldmine.com/">Goldmine</a> and <a target="_blank" href="https://www.maximizer.com/">Maximizer</a>, but it was Mark Benioff’s vision of “The End of Software” that really blew people’s minds and established a revolutionary foothold for the category. And it was rock 'n roll all the way to the top.It’s true what they say: some stars burn bright and fade into obscurity. That’s not the case here, but market-leading entities like Salesforce do lose their luster as innovators and disruptors when the accouterments of success begin to weigh things down. There’s no doubt that Salesforce has made some, shall we say, miscalculations when feeding its voracious M&amp;A appetite. That might seem obvious on the frontend relative to the inflated price tag for Slack. But the real misstep is the mismanagement of the potential. Reorgs and layoffs aside, it seems that no one had a real plan for what to do after it won the race.Still, Salesforce got to its Gleaming Tower on the Bay because it has continued to nurture its core business – and I’m certain it has a few more tricks up its sleeve. Case in point: aligning with AWS to build a beachhead against Microsoft via its Marketplace. The Informatica acquisition could also be more tacitly aligned with Salesforce, building on market longevity and proven enterprise relationships. Like Salesforce, Informatica’s no spring chicken – it was founded in 1993, six years before Benioff left Oracle to build his new kingdom.Also on the plus side: it looks like a good buy from a revenue and market share perspective. Informatica’s stock has been performing well since the launch of its AI features, up 43% this year. With 5,000 active customers and 6,000 employees, it could present a more profitable catch – as long as the multipliers hold steady.At the end of the day, the cloud plays big in any decision, for reasons already mentioned (vis-à-vis the "Cloud Wars”). The next big hurdle in cloud adoption and management is optimization, fueled by actionable data insights. If Salesforce can complement its core services with greater access to data innovation and cloud modernization services – coupled with even greater API integration and data quality capabilities – it might have a real winner on its hands.And of course, there’s AI. Informatica’s CLAIRE GPT leverages unified metadata intelligence to enhance data discovery up to 100x faster and unlock new levels of productivity. Automation is becoming increasingly important as brands amass huge amounts of data across billions of transactions and data integration jobs. This is work humans can’t do – and its CRM ecosystem could certainly benefit from. After a long drought of M&amp;A activity, 2024 is looking to be a year of potentially epic dealmaking. This move by Salesforce is a clear signal that sentiment is improving. That said, Jamie Dimon of JPMorgan <a target="_blank" href="https://finance.yahoo.com/news/jpmorgan-ceo-dimon-says-market-181040250.html">maintains caution</a> as the outlook is compounded by a confluence of outside factors – namely a Presidential election in the U.S. and continued global conflicts that could impact supply chains. In other words, we just don’t know. It’s hard to weigh in fully on speculation, but with so much percolating across the tech sector, it’s important to keep our eyes on what’s really happening. Salesforce is a critical part of almost every enterprise stack, and a key one for CMS and DXP platforms (heck, Salesforce has shown up as a DXP for Gartner). Improving data management could be a pro for customers on multiple levels. Of course, the Blues can be unpredictable – and sometimes, you don’t start singin' 'til the deal is done. Let’s hope the devil isn’t involved.   <hr /><h3 id="upcoming-conferences">Upcoming conferences</h3> <img style="width:29.67%" src="https://cmscritic.com/ms-content/uploads/2024/01/cms-connect-2024-logo.png" alt="CMS Connect 24 logo" /><h4 id="cms-connect-24"><a target="_blank" href="https://www.boye-co.com/conferences/cmsconnect24">CMS Connect 24</a></h4>August 6-7, 2024 – Montreal, CanadaWe are delighted to present our first annual summer edition of our prestigious international conference dedicated to the global content management community. Join us this August in Montreal, Canada, for a vendor-neutral conference focused on CMS. Tired of impersonal and overwhelming gatherings? Picture this event as a unique blend of masterclasses, insightful talks, interactive discussions, impactful learning sessions, and authentic networking opportunities. <img style="width:29.58%" src="https://cmscritic.com/ms-content/uploads/2024/01/cms-kickoff-2025-logo.png" /><h4 id="cms-kickoff-25"><a target="_blank" href="https://www.boye-co.com/conferences/cmskickoff25/tickets">CMS Kickoff 25</a></h4>January 14-15, 2025 – Tampa Bay Area, FloridaJoin us next January in the Tampa Bay area of Florida for the third annual CMS Kickoff – the industry's premier global event. Similar to a traditional kickoff, we reflect on recent trends and share stories from the frontlines. Additionally, we will delve into the current happenings and shed light on the future. Prepare for an unparalleled in-person CMS conference experience that will equip you to move things forward. This is an exclusive event – space is limited, so secure your tickets today.

The Salesforce Blues? Why investors are singing a sad song about a deal to buy Informatica 

matt-garrepy

Is Google adding the letters 'CRM' to its Alphabet soup? Ask HubSpot

There's nothing quite as sweet as ice cream on a hot summer's day. And speaking of hot, the last month has been a blaze of activity in the CMS and DXP markets. Grab something cold and we'll break it all down for you.
The heatwave started with <a href="https://www.cmscritic.com/what-contentfuls-175m-investment-round-means-for-the-future-of-cms/" target="_blank">Contentful's $175 million investment round</a>, making the headless unicorn the latest platform to broadcast a big money moment over the past 18 months. But they weren't alone: <a href="https://www.cmscritic.com/umbraco-cms-acquired-by-software-investor-monterro-interview-with-ceo-kim-sneum-madsen/" target="_blank">Umbraco</a> CMS also announced their acquisition by software investment firm Monterro, signaling a bold new chapter for the platform player. 
<a href="https://www.cmscritic.com/wix-launches-new-branded-app-builder-for-creating-code-free-native-mobile-apps/" target="_blank">Wix</a> also made waves with the release of a new code-free app builder, making it easier for users to add a native iOS or Android app to their digital strategy. It's another innovative move for the website builder, and we'll be following up with a closer look in the coming months. 
We also blew out the candles for <a href="https://www.cmscritic.com/joomla-cms-turns-16-celebrates-with-long-awaited-release-of-version-4-0/" target="_blank">Joomla!'s 16th birthday</a>. Still want a slice of their open source layer cake? Check out <a href="https://www.cmscritic.com/joomla-cms-turns-16-celebrates-with-long-awaited-release-of-version-4-0/" target="_blank">Joomla!'s Version 4.0</a>, which was released just prior to the festivities. Nine years in the making, the new upgrade offers a host of features that are worth sampling. 
Despite the glut of negative news, we also had a chance to hear from <a href="https://www.cmscritic.com/solodev-selected-as-cloud-consulting-partner-of-the-2022-special-olympics-usa-games/" target="_blank">Solodev</a> about their partnership with the <a href="https://www.solodev.com/news/solodev-selected-as-cloud-consulting-partner-of-the-2022-special-olympics-usa-games.stml" target="_blank">Special Olympics 2022 USA Games</a>. The CMS-turned-cloud-app-ecosystem has built the first-ever serverless infrastructure for the non-profit, which will power a fan engagement experience for athletes and spectators. It's a feel-good story, and a great one to end your week on.
No plain vanilla in this stack. Keep reading for a few more scoops. 
 
<h2>Zoho launches Canvas, a design studio that rethinks the CRM Experience for enterprises</h2>
<h2><img src="https://cmscritic.com/ms-content/uploads/2021/08/zoho-canvas.png" alt="Zoho Canvas user interface" /></h2>
Zoho recently <a href="https://www.zoho.com/news/zoho-launches-canvas-design-studio-to-re-envision-crm-experience.html" target="_blank">announced</a> Canvas for Zoho CRM, a design studio for CRM personalization. Canvas brings simplicity to the CRM user experience through a no-code design studio that helps customers craft their own personalized experiences. Businesses can now create their own CRM interfaces that are better suited to the role of each employee without IT or developer involvement.
Canvas looks and works just like a CMS but with drag-and-drop functionality. You simply click on an element in a list of fields, i.e., Full Name, email, and drag it onto the canvas. Once you drag the data on the canvas, you can customize the look of it however you prefer. You can adjust the shapes of elements, spacing, colors, and font styles; basically every visual detail you can think of. If creating a style from scratch is overwhelming for you, Canvas also comes with a library of templates crafted by their in-house designers.
"A lot of CRM software already offers an abundance of personalization for customer experiences, but the same is not true for employee experiences. As a result, everyone's using the same system and paying the productivity tax for no reason." said Mani Vembu, COO of Zoho, "Imagine a reality where the system is tailor-made for each employee's role. That is true all-around for personalization, and that's what we're bringing to market with Canvas. We believe it's a more natural solution to the challenge of software adoption. Our ultimate aim is for businesses to create enterprise-wide software experiences with consumer-grade simplicity."
Canvas Capabilities Include:
<ul>
<li>Drag-and-drop editor: facilitate designing without the need to write a single line of code.</li>
<li>Template gallery: customers can pick a preset template that speaks to them and their industry and dive right in.</li>
<li>Industry-relevant views: companies can create views that are relevant to their industry, their work culture, their sales process, and more.</li>
<li>Self-service portals: customers can share Canvas creations over portals to create a better experience for vendors, stakeholders, and more.</li>
<li>Role-based assignment: admins can assign different Canvas views based on roles, responsibilities, and teams in their company.</li>
<li>Extensive formatting: Canvas houses a wide range of formatting options to edit the finer details of a view and loads styles dynamically based on conditions.</li>
</ul>
Canvas will be available across all editions of Zoho CRM at no additional cost.
 You can find more information on Canvas at <a href="https://www.zoho.com/canvas/" target="_blank">https://www.zoho.com/canvas/</a>.
<h2></h2>
<h2>Acquia renews Drupal Steward Program support, brings critical security fixes to enterprises first</h2>
<img style="max-width:640px" src="https://cmscritic.com/ms-content/uploads/2021/08/drupal-steward-logo-1024x839.png" alt="drupal steward logo" />
Digital experience platform Acquia <a href="https://www.acquia.com/newsroom/press-releases/acquia-renews-drupal-steward-program-support-brings-critical-security-fixes" target="_blank">announced</a> that it is renewing its founding partnership support of the <a href="https://drupalsteward.org/" target="_blank">Drupal Steward Program</a>, a web application firewall introduced by the Drupal Association and operated jointly with the Drupal Security team. Acquia implemented Drupal Steward protection across its entire <a href="https://www.acquia.com/products/drupal-cloud" target="_blank">Drupal Cloud</a> platform, protecting thousands of the world's largest sites with the most up-to-date security and vulnerability fixes.
Acquia's participation in this program affords seamless, immediate protection to customers by routing their website domains to Drupal Steward, which automatically filters requests through the firewall. Malicious requests are blocked, giving IT teams the time they need to test and implement security updates on their own timelines. 
For example, in November 2020, Drupal Steward implemented protection against a critical remote code execution vulnerability, immediately protecting Acquia's customers. 
<h2></h2>
<h2>HubSpot partners with Envato to launch hundreds of high-quality CMS hub templates</h2>
<img src="https://cmscritic.com/ms-content/uploads/2021/08/themeforest-hubspot-collection.jpg" alt="ThemeForest HubSpot Collection" />
HubSpot – an integrated CRM, CMS, and digital marketing platform – has partnered with <a href="https://envato.com/" target="_blank">Envato</a>, the world-leading online community for creative assets like website themes and templates. The result is something HubSpot CMS and website users will be thrilled about. 
This month, the companies <a href="https://www.hubspot.com/company-news/hubspot-partners-with-envato" target="_blank">announced</a> the launch of more than 250 diverse, high-quality website themes on the <a href="https://themeforest.net/lp/hubspot-cms-hub-themes" target="_blank">Envato Market</a>, all made specifically for the <a href="https://www.hubspot.com/products/cms?_ga=2.234685790.1384499146.1628085564-1129582407.1628085564" target="_blank">HubSpot CMS Hub</a>. As part of their partnership, Envato has added a specific HubSpot category to their marketplace, allowing developers to sell themes they have created specifically for CMS Hub. These new options will now be featured alongside other popular content management systems, including WordPress, Webflow, and Drupal. 
Built for marketers and developers, CMS Hub is designed to help customers create seamless digital experiences with drag-and-drop page editing, mobile optimization, premium hosting, and more.
"The Envato Market ecosystem and ThemeForest, in particular, is a well-respected website design marketplace, with millions of customers supported by a hugely talented group of largely exclusive theme authors," said Envato's Chief Content Officer, Cameron Gough.
You can check out the HubSpot CMS Hub themes collection on ThemeForest here: <a href="https://themeforest.net/lp/hubspot-cms-hub-themes/" target="_blank">https://themeforest.net/lp/hubspot-cms-hub-themes/</a>
<h2>WordPress releases Gutenberg 11.2</h2>
<img src="https://cmscritic.com/ms-content/uploads/2021/08/gutenberg-search-styles.jpeg" alt="gutenberg search styles" />
Let's consult Johannes before we stop the presses, but just two weeks after releasing Gutenberg 11.1, WordPress pushed <a href="https://make.wordpress.org/core/2021/08/05/whats-new-in-gutenberg-11-2-0-4-august/" target="_blank">Gutenberg 11.2.0</a>. 
As you might expect, this rapid-fire release focuses primarily on bug fixes and tooling rather than major updates. But there are a few new features worth noting:
<ul>
<li>Search block button and border colors: the range of options for customizing blocks continues to improve. The search block now has<a href="https://github.com/WordPress/gutenberg/pull/32416" target="_blank"> additional options for customizing button and border colors.</a> </li>
<li>Group block flex layout: an <a href="https://github.com/WordPress/gutenberg/pull/33359" target="_blank">experimental flex layout option</a> is being beta tested on the group block. This is an early glimpse at a feature that would give parent blocks the capability of defining the layout of their inner blocks.</li>
<li>New button for creating posts as part of the publishing flow: if you're creating more than one consecutive post, you can now <a href="https://github.com/WordPress/gutenberg/pull/33276" target="_blank">create a new post from the editor</a> as part of the publishing flow.</li>
</ul>

CMS Monthly Recap: Zoho Launches Canvas, HubSpot Partners With Envato, WordPress Releases Gutenberg 11.2, and More

paris-tuzun

Image of CMS Critic Monthly Recap with ice cream cone superimposed

Salesforce CMS Review: Evolving a CRM Powerhouse into a DXP Challenger

Desktop, tablet, and mobile Interface images of Salesforce CMS

We all know it: CRM can get really complex. That's why many organizations turn to implementation partners to help unlock the maximum value of their CRM investment, from purchase to practice. 
To meet this demand head-on, <a href="https://www.sugarcrm.com/">SugarCRM</a> – the innovator of time-aware CX – has acquired W-Systems, Sugar’s North America Reseller of the Year in 2020 and one of the company’s largest global implementation partners. 
With this move, Sugar is expanding its ability to provide turnkey implementation services for its time-aware, AI-powered sales, marketing and service software – designed to help companies deliver a "high-definition" customer experience. In addition, W-Systems has developed numerous add-ons that are in high-demand by Sugar customers including document management, calendar enhancements, file storage, messaging services, and more. 
“We are excited to have the team at W-Systems, with their deep expertise and dedication to customer success, join Sugar to help fuel our continued growth in the North America region,” said Craig Charlton, CEO of SugarCRM. “W-Systems’ exceptional track record with more than 300 successful Sugar implementations and robust development of strategic add-ons perfectly aligns with our commitment to helping companies improve their business outcomes and achieve a high-definition view of their customers.”
The rapid growth of remote and distributed workforces and their reliance on digital – <a href="https://www.mckinsey.com/featured-insights/future-of-work/what-800-executives-envision-for-the-postpandemic-workforce">a by-product of the COVID-19 pandemic</a> – has accelerated the need for easy-to-deploy technologies. However, for many organizations, CRM continues to be a challenge to implement and adopt – particularly for distributed teams. By adding W-Systems to their portfolio, it appears that Sugar is doubling-down on its value as a trusted advisor.
“Speed and expertise are critical factors for companies looking to compete on CX,” said Brent Leary, founder and principal analyst at CRM Essentials. “SugarCRM’s acquisition of  W-Systems, a firm with long and deep commitment to serving the Sugar customer community, addresses a growing need for mid-market companies who want a trusted advisor that can help them navigate and succeed in their adoption of next-generation CRM and marketing automation environments.”
According to <a href="https://www.gartner.com/smarterwithgartner/top-cx-trends-for-cios-to-watch/">Gartner</a>, organizations are struggling to keep up with the growth of customer insight data. The speed and precision of artificial intelligence (AI) technologies and analytics, in addition to human insight, will provide the intelligence needed for the CX of the future. SugarCRM has been focused on innovation in all of these key areas, but adding W-Systems may help translate the complexity of bleeding-edge technologies like AI into practical, business-focused applications that validate the impact on CX.  
Much like <a href="https://www.salesforce.com/">Salesforce</a>, Sugar has also been diversifying their platform services to enhance value and compete more effectively. Most recently, <a href="https://www.sugarcrm.com/press-releases/sugarcrm-acquires-salesfusion/">they acquired Salesfusion</a>, a SaaS marketing automation solution, and Node – an AI platform that leverages CRM data. 
<h3 id="sugarcrm-and-w-systems-what-to-expect">SugarCRM and W-Systems: What to Expect</h3>
Sugar is on the path to becoming more than just a CRM. They are clearly evolving into a unified customer data platform that provides deep intelligence and insights across every facet of CX. Now, armed with marketing automation, personalization, and turnkey implementation services, they have more of the right tools to compete at the top of the market. 
W-Systems has been a long-time partner of SugarCRM, and they are fluent in the platform and its deployment. As previously mentioned, W-Systems has developed a number of custom add-ons for Sugar, which continue to be in high-demand amongst customers. These add-ons directly increase the utility and usability of Sugar Sell and Sugar Market (formerly Salesfusion), so we should expect to see more integration around those features. 
You can request a demo of the SugarCRM <a href="https://www.sugarcrm.com/request-demo/">here</a>.
<h3 id="about-sugarcrm">About SugarCRM</h3>
<a href="https://www.sugarcrm.com/">SugarCRM</a>’s time-aware sales, marketing, and service software helps companies deliver a high-definition (HD-CX) customer experience. For mid-market companies and anyone that wants a CX-driven platform, Sugar gives teams the time-aware customer data they need to achieve a clear view of the customer and reach new levels of business performance and predictability, and increase customer lifetime value. More than 4,500 companies in over 120 countries rely on SugarCRM. 
<h3 id="about-w-systems">About W-Systems</h3>
<a href="https://www.w-systems.com/">W-Systems</a>, acquired by SugarCRM, delivers sales and marketing solutions on a foundation of CRM to help customer-facing teams increase revenue and solve business problems.

SugarCRM Acquires Reseller W-Systems to Meet Demand for CRM Implementation Services

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