The 5 best email tools to integrate with your CMS in 2025

Your Content Management System (CMS) is a core element of your online presence. However, a CMS is only one part of your digital marketing toolbox. To unlock its full potential, you need to integrate email marketing tools that help:

• Reach out to new audiences
• Engage visitors and turn them into customers 
• Track the performance of your campaigns

 In this post, we'll highlight platforms that integrate with WordPress and other CMSs.

Moosend

Moosend is an easy-to-use email marketing and marketing automation platform with a short learning curve and powerful tools. Its key features include:

• Built-in AI tools
• Website tracking and segmentation
• Ready-made automation flows

Moosend integrates natively with WordPress and Drupal, but it's also possible to integrate the email marketing platform with any headless CMS through third-party tools.

The email marketing platform lets you set up automated campaigns, segment your audience, and track performance, all from an intuitive dashboard. Connect your CMS with Moosend to automatically group your audience based on their interactions with your website, share content like blog posts, product updates, and promotions, and deliver a consistent user experience across channels. 

Best for: Small to mid-size businesses looking for an affordable email marketing platform that carries powerful features without enterprise-level complexity.

Constant Contact

One of the oldest and most popular email tools in the email marketing space, Constant Contact is a go-to for businesses like nonprofits and event organizers due to core features that include:

• Event registration and ticketing options
• Donation tracking tools to manage your data as a non-profit
• RSVP tracking

Its drag-and-drop email builder and powerful automations make it a well-rounded choice. You can connect it to popular CMS platforms via plugins or API, making it easy to capture subscribers and launch campaigns.

Best for: Organizations that need to combine email with events, surveys, and social media in one place.

Mailchimp

Mailchimp is a popular newsletter tool that can help you craft beautiful email campaigns, improve brand visibility, and influence your website traffic with more visitors and a better CTR. 

Whether you're running a blog or an eCommerce brand, this platform can help you go beyond email marketing with analytics tools that track the metrics that shape your content strategy, such as:

• Open and click-through rates
• Deliverability
• Unsubscribes

Most CMS platforms support Mailchimp, and the setup is quite straightforward.

Best for: Businesses and marketers who want deep insights into subscriber behavior and email performance.

Brevo

Brevo is a robust all-in-one email marketing platform that helps you engage your audiences through SMS and email marketing campaigns. Its strength lies in delivering the right message at the right time using: 

• A no-code email builder
• Advanced segmentation and personalization options
• Dynamic content

Brevo integrates smoothly with most CMS platforms like WordPress, WooCommerce and Elementor, making it easy to launch targeted campaigns based on user behavior.

Best for: SMBs, growth-focused businesses that need a scalable solution.

AWeber

AWeber is an email marketing tool marketed towards SMBs and content creators who want a powerful platform that can scale with them. The interface is user-friendly and feature-packed, including:

• Advanced behavioral targeting
• Split testing
• AI-powered content creation tools

AWeber also supports rich media, so incorporating visuals like GIFs or links and thumbnails that lead to animated videos in your emails is seamless. AWeber integrates with various CMS platforms (WordPress, Wix, Shopify) through pre-built connectors and plugins.

Best for: Creators and entrepreneurs looking for simple yet powerful tools to engage subscribers and grow their reach.

Boost the effectiveness of your CMS

Your CMS is only as effective as the ecosystem around it. By integrating tools like Moosend, Constant Contact, and other email marketing platforms, you can craft beautiful emails, enhance your brand's presence, and make data-driven decisions. That way, you can optimize your email campaign strategy and boost both performance and engagement.

Téa Liarokapi is a Senior Content Writer for Moosend and a CMS Critic contributor. 

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