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Customer Data Platform

Hightouch Adds New AI-Powered Adaptive Identity Resolution to its CDP

The data and AI platform for marketing and personalization natively ties deterministic and probabilistic identity matching within the data warehouse to unify fragmented customer profiles.

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Data Intelligence

From Data Chaos to Campaign Clarity: Databricks Delivers AI for Marketers

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Analytics

Amplitude Announces Snowflake-native Amplitude App: Q&A with Justin Bauer, Chief Product Officer

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