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headless cms Article

Agentic CMS: Why Kontent.ai’s Vision for the Future of Content Management is Inspiring 

matt-garrepy

<a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/critics/nishant-patel">Nishant Patel</a><a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/critics/amit-aggarwal"> </a>is the co-founder and CTO at <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/products/contentstack">Contentstack</a> and a CMS Critic contributor. <hr /> When the internet first went mainstream, it was innovative just to have a website. Later, it was a blog. Then a mobile version. Each step felt like a leap forward in how brands showed up online.But we’ve entered a different era. With the rise of AI, simply “having a presence” doesn’t stand out to customers anymore. What does stand out is how adaptive that presence can be.By emphasizing personalization, <a target="_blank" rel="noopener noreferrer" href="https://www.contentstack.com/resources/case-study/land-olakes-boosts-conversion-rate-by-38-with-lytics-cdp-personalization?utm_campaign=fy26_glb_os_thought-leadership&amp;utm_medium=press-link&amp;utm_source=cmscritic&amp;utm_content=nishant-cmscritic-october">Land O’Lakes</a>’ animal nutrition brand Purina increased conversions to an average of 30% and improved its ability to keep visitors on the website for longer. That’s the power of experiences designed for individuals, not audiences.So what does the future look like? Two words: context management.<h3 id="content-vs.-context-management">Content vs. Context Management</h3>For years, brands doubled down on producing and managing content. But with the technology available and the siloed way data was collected, they were mostly guessing what a segment of people wanted. A brand can crank out endless content, but if that content isn’t in response to an individual’s real-time signals, what good will it do?Content management won’t cut it today. Context management is the only strategy that will reach and move audiences to action. (This, coming from someone who created the first <a target="_blank" rel="noopener noreferrer" href="https://www.contentstack.com/resources/report/complete-headless-cms-guide?utm_campaign=fy26_glb_os_thought-leadership&amp;utm_medium=press-link&amp;utm_source=cmscritic&amp;utm_content=nishant-cmscritic-october">headless CMS</a>.)Unlike content management, context management seeks to piece together the full story of the problem or desire that the customer wants to solve, based on signals they send. For example, a Gen Z customer might see a product they like on social media. From there, they might quickly search that product—via a search engine or LLM—and land on your website. Imagine they click “shop” and see the exact product they’ve been searching for in front of them, without any deep dives. That’s a brand experience just for that individual, adapted instantly after a quick scan of their browser history. In the <a target="_blank" rel="noopener noreferrer" href="https://www.contentstack.com/blog/announcements/welcome-to-the-context-economy?utm_campaign=fy26_glb_os_thought-leadership&amp;utm_medium=press-link&amp;utm_source=cmscritic&amp;utm_content=nishant-cmscritic-october">Context Economy</a>, the value of a brand no longer comes from the volume of content published, but from how intelligently a brand’s experience adapts to the customer’s signals. Is your digital experience technology equipped to handle it?<h3 id="where-context-meets-agentic-ai">Where Context Meets Agentic AI</h3>Brands have been moving towards context management for a long time. According to the <a target="_blank" rel="noopener noreferrer" href="https://content.martechday.com/state-of-martech-2025.pdf">2025 State of Martech report</a>, the center of the Martech stack has shifted over the last two years to data warehouses and customer data platforms. I like that because you can’t be smart without data. But I also think it's a curious choice, because data can never act alone. Brands need to pair data systems with a CMS to turn data into insights, activate those insights, and connect with customers. What happens if you supercharge that with automation and agentic AI? Here’s what a true <a target="_blank" rel="noopener noreferrer" href="https://www.contentstack.com/blog/ai/agentic-ai-101-whats-an-ai-agent-and-when-should-they-be-used?utm_campaign=fy26_glb_os_thought-leadership&amp;utm_medium=press-link&amp;utm_source=cmswire&amp;utm_content=nishant-contentcon?utm_campaign=fy26_glb_os_thought-leadership&amp;utm_medium=press-link&amp;utm_source=cmscritic&amp;utm_content=nishant-cmscritic-october">agentic AI</a> ecosystem might function like:A flash sale is about to go live. Instead of scrambling across teams—marketing, legal, supply chain, development, brand—AI agents handle the campaigns.One agent writes the copy. Another ensures it’s on-brand. An anti-hoax agent flags suspicious assets, while a supply chain agent checks inventory. Once the plan is greenlit by humans, a promotion agent takes over to launch the campaign, update the homepage, and email the right audience. As performance data rolls in, yet another agent optimizes the campaign in real time, ensuring it reaches the right people in the right moments.Again, keep in mind this shouldn’t be a one-size-fits-all experience. Individual A receives one version, while Individual B receives a completely different version, based on the context they provide. Both move the customer to form a deeper connection with the brand in different ways.This is not a distant future. Contentstack enables that reality today.<h3 id="embrace-agentic-with-contentstack’s-agent-os">Embrace Agentic with Contentstack’s Agent OS</h3><a target="_blank" rel="noopener noreferrer" href="https://www.contentstack.com/academy/content/adaptive-personalization-with-agent-os">Contentstack’s Agent OS</a> is a breakthrough in agentic AI that allows AI and automation to operate with full brand and customer context to drive one-to-one interactions. Agents tap into a brand’s content, voice, audience insights, and existing Contentstack tools to handle predictable tasks and enforce on-brand outputs where it matters. Automations remove the need to switch between tools, set up manual workflows, and configure repetitive, low-value AI prompts.This is context management: combining data, content, and brand intelligence in real time to enable customer-driven experiences at scale.<h3 id="how-to-get-your-context-in-order">How to Get Your Context in Order</h3>So how do you prepare for an agentic future, today? <ol><li>Know your customer. Make sure customer data is being captured with the right systems, and that you’re pulling in real-time signals you can actually act on. That might require getting marketing and IT together in one room until that’s figured out. Even better, use data systems already <a target="_blank" rel="noopener noreferrer" href="https://www.contentstack.com/platforms/real-time-cdp?utm_campaign=fy26_glb_os_thought-leadership&amp;utm_medium=press-link&amp;utm_source=cmscritic&amp;utm_content=nishant-cmscritic-october">embedded in your CMS</a>, so you don’t have to configure complicated integrations and fixes to connect data and content.  </li><li>Know your brand. This isn't just about logos and tone and voice. Understand how your brand is most relevant to your customer and adds value to their life. Do they want to be educated? Entertained? Make sure you’re fulfilling that need.  </li><li>Commit to the moment. Once you understand the intersection between customer and brand, use AI and LLMs to <a target="_blank" rel="noopener noreferrer" href="https://www.contentstack.com/blog/tech-talk/how-ai-powered-personalization-enhances-customer-experience?utm_campaign=fy26_glb_os_thought-leadership&amp;utm_medium=press-link&amp;utm_source=cmscritic&amp;utm_content=nishant-cmscritic-october">personalize content</a> for customers in the right channel, at the right time.</li></ol>The “one-size-fits-all” web has been dying for a long time. Now, with modern digital experience platforms like <a target="_blank" rel="noopener noreferrer" href="https://www.contentstack.com/platform?utm_campaign=fy26_glb_os_thought-leadership&amp;utm_medium=press-link&amp;utm_source=cmscritic&amp;utm_content=nishant-cmscritic-october">Contentstack Edge</a> that combine content, data, and agentic AI in real-time, there’s a better customer experience waiting. We can finally move on to the era of context management.

The Death of the One-Size-Fits-All Web

nishant-patel

<hr /> If screen legend Eric Roberts is sometimes known as the “Busiest Actor in Hollywood” (he's racked up over 700 credits in film and TV), then <a target="_blank" rel="noopener noreferrer" href="https://agilitycms.com/">Agility CMS</a> CTO <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/playing-to-win-in-the-headless-cms-game-interview-with-joel-varty-cto-at-agility">Joel Varty</a> has a valid claim as “The Busiest Man in the CMS industry.”Seriously. This year, Joel has released comprehensive video playlists on <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/vartys-videos-a-ctos-take-on-nextjs">Next.js</a> and <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/vartys-videos-all-about-composable">composable content</a>. Now, he’s back to complete the trilogy with this latest YouTube series, <a target="_blank" rel="noopener noreferrer" href="https://www.youtube.com/playlist?list=PLEI81bLU4t-uQbH7IZOLUvShAqKGhTlFA">Next-Level Dev: AI Meets Code</a>. We've got an exclusive wrap on this new edition, and you can watch all the videos below. We've even pulled some of Joel's Oscar-worthy quotes from each installment. Just for fun. So grab your popcorn, put away your DVD copy of Runaway Train, and prepare for a blockbuster knowledge drop. <h3 id="video-1:-building-a-vs-code-component-from-a-screenshot">Video 1: Building a VS Code Component from a Screenshot</h3>This is an <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/a-gathering-of-content-champions-heres-why-cms-connect-25-was-super-in-every-way">award-winning</a> video. Literally.Joel opens with his <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/a-gathering-of-content-champions-heres-why-cms-connect-25-was-super-in-every-way">CMS Connect 25</a>, CMS Idol-winning demo. Within the Agility <a target="_blank" rel="noopener noreferrer" href="https://agilitycms.com/product/headless-cms">headless CMS</a> platform – and in six swift minutes – Joel shows:<ul><li>How starting in your codebase (instead of the CMS) saves time.</li><li>The way AI assistants like Claude read your existing project patterns and build components to match.</li><li>Why this approach makes hard-to-visualize use cases simple and fast to deliver.</li></ul> Fun Joel quote: “I don’t even know what this is.”<a target="_blank" rel="noopener noreferrer" href="https://www.youtube.com/watch?v=-Kh9eU1gWaU">Watch Building a VS Code Component from a Screenshot here</a>:<figure class="media"><div data-oembed-url="https://www.youtube.com/watch?v=-Kh9eU1gWaU"><div style="position:relative;padding-bottom:100%;height:0;padding-bottom:56.2493%"><iframe src="https://www.youtube.com/embed/-Kh9eU1gWaU" style="position:absolute;width:100%;height:100%;top:0;left:0" frameborder="0" allow="autoplay; encrypted-media" allowfullscreen></iframe></div></div></figure><h3 id="video-2:-can-you-code-ai-with-agility-cms?">Video 2: Can You Code AI with Agility CMS?</h3>Think of this as a longer, code-first expansion of the first video.Joel wires Agility CMS into a <a target="_blank" rel="noopener noreferrer" href="https://agilitycms.com/starters/nextjs">Next.js</a> site, starting code-first. He covers what the AI-assisted workflow looks like and why it matters for developer efficiency and editor usability. He also breaks down:<ul><li>Reverse workflows by taking a React component and letting AI convert it into an Agility CMS component without a manual boilerplate.</li><li>Using AI to add elements like dark mode support, consistent container spacing, and scroll-triggered effects.</li><li>Letting AI scaffold so <a target="_blank" rel="noopener noreferrer" href="https://agilitycms.com/product/developers">developers</a> can focus on testing, code reviews, accessibility, and performance.</li></ul> Fun Joel quote: “I’m going to go boom.”<a target="_blank" rel="noopener noreferrer" href="https://www.youtube.com/watch?v=Xtq-SgVbP_I\">Watch Can You Code AI with Agility CMS? here</a>:<figure class="media"><div data-oembed-url="https://www.youtube.com/watch?v=Xtq-SgVbP_I"><div style="position:relative;padding-bottom:100%;height:0;padding-bottom:56.2493%"><iframe src="https://www.youtube.com/embed/Xtq-SgVbP_I" style="position:absolute;width:100%;height:100%;top:0;left:0" frameborder="0" allow="autoplay; encrypted-media" allowfullscreen></iframe></div></div></figure><h3 id="video-3:-oops!-no-dark-mode?-let’s-fix-it-together">Video 3: Oops! No Dark Mode? Let’s Fix it Together</h3>Joel shipped a hero component without dark mode.But fear not! AI to the rescue! Joel uses an AI agent to retrofit the component properly. Not only does he cover what to change, but also why the pattern matters for consistency across the site. He also dives into:<ul><li>Aligning spacing, tones, and dark-mode behavior with existing components.</li><li>Best practices for reviewing diffs and safely accepting changes.</li><li>How to iterate fast and make small manual edits where needed.</li></ul> Fun Joel quote: “It looks like it’s doing a bunch of stuff. Then it undid some stuff.”<a target="_blank" rel="noopener noreferrer" href="https://www.youtube.com/watch?v=5fl7avmXx3k">Watch Oops! No Dark Mode? Let’s Fix it Together here</a>:<figure class="media"><div data-oembed-url="https://www.youtube.com/watch?v=5fl7avmXx3k"><div style="position:relative;padding-bottom:100%;height:0;padding-bottom:56.2493%"><iframe src="https://www.youtube.com/embed/5fl7avmXx3k" style="position:absolute;width:100%;height:100%;top:0;left:0" frameborder="0" allow="autoplay; encrypted-media" allowfullscreen></iframe></div></div></figure><h3 id="video-4:-watch-me-build-a-carousel-with-ai,-mcp,-and-next.js">Video 4: Watch Me Build a Carousel with AI, MCP, and Next.js</h3>This is a bigger, hands-on video. Joel installs the <a target="_blank" rel="noopener noreferrer" href="https://github.com/cdejongfiero/agility-cms-mcp-server">Agility MCP (Model Context Protocol) server</a>, explains what MCP is, and shows how a code-first + AI approach accelerates modeling and implementation while maintaining Next.js conventions. You’ll also see:<ul><li>How to go from a simple <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/products/figma">Figma</a> sketch to a carousel component model and item content model using AI.</li><li>Correct <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/products/nextjs">Next.js</a> routing and file naming.</li><li>The developer’s job to craft precise AI prompts, review diffs, run tests, and enforce performance.</li></ul> Fun Joel quote: “Here’s my quote, unquote design. I am not a designer.”<a target="_blank" rel="noopener noreferrer" href="https://www.youtube.com/watch?v=7SgX8Yx39YQ">Watch Watch Me Build a Carousel with AI, MCP, and Next.js here</a>:<figure class="media"><div data-oembed-url="https://www.youtube.com/watch?v=7SgX8Yx39YQ"><div style="position:relative;padding-bottom:100%;height:0;padding-bottom:56.2493%"><iframe src="https://www.youtube.com/embed/7SgX8Yx39YQ" style="position:absolute;width:100%;height:100%;top:0;left:0" frameborder="0" allow="autoplay; encrypted-media" allowfullscreen></iframe></div></div></figure><h3 id="video-5:-github-copilot-vs-cursor-vs-claude:-the-ultimate-ai-coding-showdown">Video 5: GitHub Copilot vs Cursor vs Claude: The Ultimate AI Coding Showdown</h3>The last video in the series is the big, winner-take-all battle.Joel compares <a target="_blank" rel="noopener noreferrer" href="https://github.com/features/copilot">GitHub Copilot,</a> <a target="_blank" rel="noopener noreferrer" href="https://www.anthropic.com/claude-code">Claude Code (CLI)</a>, and <a target="_blank" rel="noopener noreferrer" href="https://cursor.com/en">Cursor</a> by adding personalization to a Next.js background hero using Agility CMS. He also covers:<ul><li>The exact fields and list requirements for personalization.</li><li>How this exercise was set up, executed, and validated.</li><li>How developers ensure quality within AI scaffolding.</li></ul>Who takes it? You’ll have to watch. Fun Joel quote: “It’s not working. No, it’s not working. That did not work.”<a target="_blank" rel="noopener noreferrer" href="https://www.youtube.com/watch?v=_tJQC_CHXYY">Watch GitHub Copilot vs Cursor vs Claude: The Ultimate AI Coding Showdown here</a>:<figure class="media"><div data-oembed-url="https://www.youtube.com/watch?v=_tJQC_CHXYY"><div style="position:relative;padding-bottom:100%;height:0;padding-bottom:56.2493%"><iframe src="https://www.youtube.com/embed/_tJQC_CHXYY" style="position:absolute;width:100%;height:100%;top:0;left:0" frameborder="0" allow="autoplay; encrypted-media" allowfullscreen></iframe></div></div></figure><h3 id="the-post-credits-scene:-the-repeatable-loop">The Post-Credits Scene: The Repeatable Loop</h3>Whether intended or accidental, Joel’s series showcases that AI won’t replace developers. And maybe that’s the point.Each episode in Joel’s series sort of reinforces the same loop:<ol><li>Developers Start: It’s dev intent, through things like prompts, that drive the work. </li><li>AI Scaffolds: It drafts the boring parts.</li><li>Developers Stay Accountable: For things like naming, accessibility, performance, and overall quality.</li></ol>In <a target="_blank" rel="noopener noreferrer" href="https://agilitycms.com/blog/i-taught-a-little-and-learned-a-lot-at-cms-connect-25">Joel’s recap of CMS Connect 25</a>, he pointed out that for AI experimentation, nobody has “cracked the code” on a singular, best way to do it. But in Next Level Dev: AI Meets Code, he may have found a workable formula where dev input and AI output are given equal consideration and craft.We’ll see. Until then, we're looking forward to the next installment of Varty’s Videos. <hr /><h4 style="text-align:center" id="looking-for-guidance-on-agility?-talk-to-an-expert.">Looking for guidance on Agility? <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/contact">Talk to an expert.</a></h4><hr /><h3 id="upcoming-events">Upcoming Events</h3> <img style="width:31.61%" src="https://cmscritic.com/ms-content/uploads/2025/08/storyblok-joyconf-2025-logo.jpg" /><h4 id="storyblok-joyconf-2025"><a target="_blank" rel="noopener noreferrer" href="https://joyconf.storyblok.com/">Storyblok JoyConf 2025</a></h4>October 14-15, 2025 – Amsterdam, Netherlands November 4, 2025 – New York, NY November 6, 2025 – Los Angeles, CAJoin us at JoyConf 2025, where the future of content meets the people shaping it. Built for developers, marketers, and digital innovators, this free conference goes way beyond product updates or yet another strategy playbook. It’s where you’ll get inspired, get real, and get connected – to ideas, to the community, and to what’s possible when you build joyfully. Whether you're building lightning-fast frontends or launching cross-channel campaigns, this is where content becomes connection and collaboration becomes second nature. Come for the talks. Stay for the community. Leave with joy. <a target="_blank" rel="noopener noreferrer" href="https://joyconf.storyblok.com/">Save your spot.</a> <img style="width:28.9%" src="https://cmscritic.com/ms-content/uploads/2025/08/sitecore-symposium-2025.jpg" /><h4 id="sitecore-symposium-2025"><a target="_blank" rel="noopener noreferrer" href="https://symposium.sitecore.com/">Sitecore Symposium 2025</a></h4>November 3-5, 2025 – Orlando, FLAt Sitecore Symposium, you’ll learn how to meet your customers where they are – across channels, moments, and touchpoints that didn’t exist a year ago. You’ll hear how the boldest brands in the world are transforming content into outcomes and creating experiences that are fast, relevant, and human. Join 1,500 marketers, digital leaders, and technologists in Orlando to see what’s possible when personalization scales, AI accelerates creativity, and trust becomes your competitive edge. This is the Third Wave of the Internet. And this is your moment to lead in it. <a target="_blank" rel="noopener noreferrer" href="https://symposium.sitecore.com/">Get your tickets today.</a> <img style="width:31.44%" src="https://cmscritic.com/ms-content/uploads/2025/08/cms-kickoff-2026-logo.png" alt="" /><h4 id="cms-kickoff-2026"><a target="_blank" rel="noopener noreferrer" href="https://www.boye-co.com/conferences/cmskickoff26">CMS Kickoff 2026</a></h4>January 13-14, 2026 – St. Petersburg, FLMeet industry leaders at our fourth annual CMS Kickoff – the industry's premier global CMS event. Similar to a traditional kickoff, we reflect on recent trends and share stories from the frontlines. Additionally, we will delve into the current happenings and shed light on the future. Prepare for an unparalleled in-person CMS conference experience that will equip you to move things forward. This is an exclusive event – space is limited, <a target="_blank" rel="noopener noreferrer" href="https://www.boye-co.com/conferences/cmskickoff26">so secure your tickets today.</a>

Varty’s Videos: Where AI Meets Code

cms-critic-staff

Is content management dead? Contentstack’s Agent OS reimagines new life in the ‘Context Economy'

<hr /> Agencies and CMS platforms have long forged go-to-market partnerships to power channel opportunities. Recently, <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/products/strapi">Strapi</a>, an open source headless CMS, formalized its collaboration with <a target="_blank" rel="noopener noreferrer" href="https://9ea41cec.streaklinks.com/CjocxQwZmb4zhUxDAgRF8o7i/https%3A%2F%2Falloycrew.com%2F">Alloy</a> – a premier agency specializing in precision storytelling and experiences for imaginative tech brands.According to Alloy's press release, its partnership with the headless content management system will give brands the power to create modern websites with a tech-stack-agnostic solution. The open source nature of the platform, in stark contrast to many closed headless CMS platforms – along with both its managed and self-hosted options – were key factors driving Alloy's excitement around the partnership. “We’re thrilled to welcome Alloy into the Strapi Partner Program,” said <a target="_blank" rel="noopener noreferrer" href="https://9ea41cec.streaklinks.com/CjocxQwKSuOqgvDqfAOmQkmZ/https%3A%2F%2Fwww.linkedin.com%2Fin%2Fmarkaraymond%2F">Mark Raymond</a>, Strategic Partnerships Manager at Strapi. “Their proven expertise, professionalism, and presence in the U.S. market make them an ideal partner as we expand our footprint in North America. Together, we’ll empower brands to create data-rich, scalable digital experiences built on the flexibility of Strapi’s open-source CMS.”<h3 id="building-demand-in-a-competitive-headless-cms-market">Building demand in a competitive headless CMS market</h3>Founded in 2015, Strapi gives developers the freedom to use their favorite tools and frameworks while allowing editors to easily manage their content and distribute it anywhere. Companies of all sizes have built their websites and apps with Strapi, including Apple, Adidas, Walmart, JP Morgan Chase &amp; Co., and Carvana, among thousands of others. As of this year, the platform had reeled in over 66,000 GitHub stars, amassed thousands of contributors, and topped over 50 million downloads – making it the most popular open source headless CMS on the market. They’ve also secured $45 million in funding along the way.Strapi combines a dynamic content editing experience with a solid underlying system for managing structured data. This makes it a solid choice for both marketing teams who need to easily manage content and developers who need a robust system that can handle different types of relational data. We've previously spoken with <a target="_blank" rel="noopener noreferrer" href="https://www.linkedin.com/in/pierre-burgy-strapi-88671673/">co-founder and CEO Pierre Burgy</a> about Strapi's roadmap and how the platform is bringing together the best of all worlds for marketers and developers. At the same time, the company was founded by coders, and has cultivated a strong relationship and preference around its technical heritage.Strapi continues to build momentum around its ecosystem, including its <a target="_blank" rel="noopener noreferrer" href="https://strapi.io/cloud">Strapi Cloud</a> and <a target="_blank" rel="noopener noreferrer" href="https://market.strapi.io/">Strapi Market,</a> which expand its breadth of offerings. The company is also touting its API creation, content modeling, and delivery capabilities. It also offers an <a target="_blank" rel="noopener noreferrer" href="https://strapi.io/partners">extensive list </a>of enterprise, business, and community partners in its ecosystem, specializing in everything from application development to AI.<h3 id="about-alloy">About Alloy</h3>Alloy is an integrated marketing agency that specializes in designing and building websites and products that merge elegance with cutting-edge technology. They work with customers in the Americas, Europe, and the Middle East, and the firm’s deep expertise in creating marketing strategies, platforms, ecosystems, multichannel campaigns and much more help imaginative brands engage with buyers, shape public opinion, build lasting influence and grow market share. "Strapi's open-source platform is a game-changer for our clients who want to own their technology stack," said <a target="_blank" rel="noopener noreferrer" href="https://9ea41cec.streaklinks.com/CjocxQwsLK6WvlajYwr5GXhB/https%3A%2F%2Fwww.linkedin.com%2Fin%2Frogerfpeters%2F">Roger Peters</a>, VP of Technology at Alloy. “This partnership is all about giving clients the freedom to build and scale with a flexible, API-first CMS that integrates seamlessly and reduces the risk of vendor lock-in. We're excited to architect dynamic solutions for our clients that future-proof their brand for whatever comes next.”Since 2012, Alloy has been named a 10-time Best Place to Work, Technology Agency of the Year, and Fastest Growing Agency, and has been celebrated for Best Use of Measurement and Data. <hr /><h3 id="upcoming-events">Upcoming Events</h3> <img style="width:31.61%" src="https://cmscritic.com/ms-content/uploads/2025/08/storyblok-joyconf-2025-logo.jpg" /><h4 id="storyblok-joyconf-2025"><a target="_blank" rel="noopener noreferrer" href="https://joyconf.storyblok.com/">Storyblok JoyConf 2025</a></h4>October 14-15, 2025 – Amsterdam, Netherlands November 4, 2025 – New York, NY November 6, 2025 – Los Angeles, CAJoin us at JoyConf 2025, where the future of content meets the people shaping it. Built for developers, marketers, and digital innovators, this free conference goes way beyond product updates or yet another strategy playbook. It’s where you’ll get inspired, get real, and get connected – to ideas, to the community, and to what’s possible when you build joyfully. Whether you're building lightning-fast frontends or launching cross-channel campaigns, this is where content becomes connection and collaboration becomes second nature. Come for the talks. Stay for the community. Leave with joy. <a target="_blank" rel="noopener noreferrer" href="https://joyconf.storyblok.com/">Save your spot.</a> <img style="width:28.9%" src="https://cmscritic.com/ms-content/uploads/2025/08/sitecore-symposium-2025.jpg" /><h4 id="sitecore-symposium-2025"><a target="_blank" rel="noopener noreferrer" href="https://symposium.sitecore.com/">Sitecore Symposium 2025</a></h4>November 3-5, 2025 – Orlando, FLAt Sitecore Symposium, you’ll learn how to meet your customers where they are – across channels, moments, and touchpoints that didn’t exist a year ago. You’ll hear how the boldest brands in the world are transforming content into outcomes and creating experiences that are fast, relevant, and human. Join 1,500 marketers, digital leaders, and technologists in Orlando to see what’s possible when personalization scales, AI accelerates creativity, and trust becomes your competitive edge. This is the Third Wave of the Internet. And this is your moment to lead in it. <a target="_blank" rel="noopener noreferrer" href="https://symposium.sitecore.com/">Get your tickets today.</a> <img style="width:31.44%" src="https://cmscritic.com/ms-content/uploads/2025/08/cms-kickoff-2026-logo.png" alt="" /><h4 id="cms-kickoff-2026"><a target="_blank" rel="noopener noreferrer" href="https://www.boye-co.com/conferences/cmskickoff26">CMS Kickoff 2026</a></h4>January 13-14, 2026 – St. Petersburg, FLMeet industry leaders at our fourth annual CMS Kickoff – the industry's premier global CMS event. Similar to a traditional kickoff, we reflect on recent trends and share stories from the frontlines. Additionally, we will delve into the current happenings and shed light on the future. Prepare for an unparalleled in-person CMS conference experience that will equip you to move things forward. This is an exclusive event – space is limited, <a target="_blank" rel="noopener noreferrer" href="https://www.boye-co.com/conferences/cmskickoff26">so secure your tickets today.</a>

Strapi Launches Strategic Partnership with Alloy to Deliver Scalable, Data-Powered Digital Experiences

Put on a happy CMS face: Storyblok's facial coding experiment reveals how AI is sparking joy 

A Gathering of Content Champions: Here’s Why CMS Connect 25 was ‘Super’ in Every Way

Hotjar - Spot what confuses

Spot what confuses your users with Hotjar & AI

#ffffff

<hr /> <a target="_blank" rel="noopener noreferrer" href="https://agilitycms.com/">Agility CMS</a> Chief Technical Officer <a target="_blank" rel="noopener noreferrer" href="https://www.linkedin.com/in/joelvarty/">Joel Varty</a> is back again with another YouTube video series. <a target="_blank" rel="noopener noreferrer" href="https://www.youtube.com/playlist?list=PLEI81bLU4t-sv8RtZZjsqFg28owfEigWK">Composable Architecture 101</a> is a five-part series that looks at the core elements of <a target="_blank" rel="noopener noreferrer" href="https://agilitycms.com/product/composable-content-management">composable content</a> creation.Composable has always been a critical tool and capability. But the true power and benefit of composable is now being realized, fully and completely. Some <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/the-deep-dish-on-composable-6-tasty-takeaways-from-the-mach-alliances-2025-conference">key takeaways from “The Composable Conference” in April</a> confirm this, especially the observation that composable continues to deliver even as user preferences change.Joel’s video series is the perfect starting point for novices new to the world of composable to veterans looking to strengthen their composable knowledge. <h3 id="video-1:-what-is-composable-architecture?">Video 1: What is Composable Architecture?</h3>Joel kicks things off by introducing the basics of composable with his trademark friendly, engaging, and easy-to-understand manner. Not only does he cover the what of composable, but also the why. He also breaks down:<ul><li>His criteria for true composability</li><li>How composable is the best fit for your particular use case</li><li>How composable helps with today’s and tomorrow’s technology needs</li></ul>Interesting Thing Joel Says to Watch Out For: “I like to think of it as a piece of pie.”<a target="_blank" rel="noopener noreferrer" href="https://www.youtube.com/watch?v=r80uhCCALY4&amp;list=PLEI81bLU4t-sv8RtZZjsqFg28owfEigWK&amp;index=6">Watch: What is Composable Architecture?</a><figure class="image image-style-align-center image_resized" style="width:80.07%"><img src="https://cmscritic.com/ms-content/uploads/2025/07/image-1752860523411.png" /></figure> <h3 id="video-2:-how-does-a-composable-architecture-save-you-money?">Video 2: How Does a Composable Architecture Save You Money?</h3>The second video looks at the question everyone asks about everything: how does this save me money? When it comes to composable, Joel returns to his pie analogy and compares composable to traditional DXP and tells you:<ul><li>The hidden, oft-forgotten costs of a traditional DXP</li><li>Why time-to-market is just as important as dollars spent</li><li>What to look out for to lower the cost of composable</li></ul>Interesting Thing Joel Says to Watch Out For: “In all my experience, I have never seen a traditional DXP where the way that they do CMS is the absolute best way.”<a target="_blank" rel="noopener noreferrer" href="https://www.youtube.com/watch?v=5XGBms1hdsI&amp;list=PLEI81bLU4t-sv8RtZZjsqFg28owfEigWK&amp;index=4">Watch: How Does a Composable Architecture Save You Money?</a><h3 id="video-3:-how-to-kickstart-your-composable-architecture">Video 3: How to Kickstart Your Composable Architecture</h3>The third video looks at what element pretty much every composable stack will need: a <a target="_blank" rel="noopener noreferrer" href="https://agilitycms.com/product/headless-cms">headless CMS</a>. From there, he continues his traditional DXP vs. composable comparison. He also provides his kickstart recommendations, and yes, the pie is back. You’ll also learn:<ul><li>Why <a target="_blank" rel="noopener noreferrer" href="https://agilitycms.com/starters">framework</a> flexibility matters</li><li>The concept of “building outwards”</li><li>What costs a lot, takes forever, and how to avoid it</li></ul>Interesting Thing Joel Says to Watch Out For: “I’m from Agility, so I’d love for you to use Agility CMS.”<a target="_blank" rel="noopener noreferrer" href="https://www.youtube.com/watch?v=E80x-YHp9FE&amp;list=PLEI81bLU4t-sv8RtZZjsqFg28owfEigWK&amp;index=4">Watch: How to Kickstart Your Composable Architecture</a><figure class="image image-style-align-center image_resized" style="width:79.8%"><img src="https://cmscritic.com/ms-content/uploads/2025/07/image-1752860555725.png" /></figure><h3 id="video-4:-how-to-switch-your-website-to-composable-the-easy-way!">Video 4: How to Switch Your Website to Composable the Easy Way!</h3>The fourth of five looks at how an <a target="_blank" rel="noopener noreferrer" href="https://agilitycms.com/blog/recapping-the-incremental-approach-a-story-about-urgency-agility-and-a-canadian-rock-classic">incremental approach</a>, starting with the website, is the way to go when transitioning from a traditional DXP to a modern composable architecture. Joel also explains why headless CMS is the foundation of it all. Joel also talks about:<ul><li>Using modern routing via <a target="_blank" rel="noopener noreferrer" href="https://agilitycms.com/blog/website-behind-a-cdn">CDN</a> to bridge old and new systems</li><li>The three benefits of partnering with composable vendors</li><li>Additional composable components to utilize and when</li></ul>Interesting Thing Joel Says to Watch Out For: “Whatever your motives are, there’s a way to work around that using an incremental way.”<a target="_blank" rel="noopener noreferrer" href="https://www.youtube.com/watch?v=w3rXSSXPXHI&amp;list=PLEI81bLU4t-sv8RtZZjsqFg28owfEigWK&amp;index=2">Watch: How to Switch Your Website to Composable the Easy Way!</a><h3 id="video-5:-are-you-making-these-composable-mistakes?">Video 5: Are You Making These Composable Mistakes?</h3>The pie is back. In the final video of the series, Joel identifies the biggest pitfalls associated with a composable strategy. This video is all about setting yourself up for sustained success, especially as things like growing technical complexity come into play. You’ll also learn:<ul><li>Why there’s more to the term “future-proof” than meets the eye</li><li>How to identify and prevent vendor cost sprawl</li><li>Best practices to always keep in mind</li></ul>Interesting Thing Joel Says to Watch Out For: “It can hit you all at once if you try to do too much all at once.”<a target="_blank" rel="noopener noreferrer" href="https://www.youtube.com/watch?v=qcn_g0oCo-Y&amp;list=PLEI81bLU4t-sv8RtZZjsqFg28owfEigWK&amp;index=1">Watch: Are You Making These Composable Mistakes?</a><figure class="image image-style-align-center image_resized" style="width:80.86%"><img src="https://cmscritic.com/ms-content/uploads/2025/07/image-1752860585776.png" /></figure><h3 id="other-composable-resources">Other Composable Resources</h3>Check out these additional composable resources from CMS Critic and Agility CMS:<h4 id="from-cms-critic">From CMS Critic</h4><ul><li><a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/machtales-voices-from-the-composable-conference-with-jina-zohori-of-agility-cms">MACHtales: Voices from “The Composable Conference” with Jina Zohori of Agility CMS</a></li><li><a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/hungry-for-composable-new-research-shows-a-growing-appetite-for-mach-technologies">Hungry for Composable? New Research Shows a Growing Appetite for MACH Technologies</a></li></ul><h4 id="from-agility-cms">From Agility CMS</h4><ul><li><a target="_blank" rel="noopener noreferrer" href="https://agilitycms.com/blog/what-is-composable-architecture">What is Composable Architecture?</a></li><li><a target="_blank" rel="noopener noreferrer" href="https://agilitycms.com/product/composable-content-management">Composable Content Management with Agility CMS</a></li></ul><h3 id="composable-goes-from-“uh,-what-does-that-mean?”-to-“oh!-now-i-get-it!”">Composable Goes from “Uh, What Does That Mean?” to “Oh! Now I Get It!”</h3>The concept of composable could be daunting. But Joel’s <a target="_blank" rel="noopener noreferrer" href="https://www.youtube.com/playlist?list=PLEI81bLU4t-sv8RtZZjsqFg28owfEigWK">Composable Architecture 101</a> series starts with the basics and gradually works its way up. The content may grow in complexity, but Joel’s grounded delivery makes it easy for anyone to follow along. Brew a nice cup of coffee or tea. Grab a bagel or a donut. Or a slice of pie. And discover why composable is so critical in <a target="_blank" rel="noopener noreferrer" href="https://www.youtube.com/playlist?list=PLEI81bLU4t-sv8RtZZjsqFg28owfEigWK">Composable Architecture 101</a>. <hr /><h4 style="text-align:center" id="looking-for-guidance-on-agility?-talk-to-an-expert.">Looking for guidance on Agility? <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/contact">Talk to an expert.</a></h4><hr /> <h3 id="upcoming-events">Upcoming Events</h3> <img style="width:31.83%" src="https://cmscritic.com/ms-content/uploads/2025/01/cms-connect-2025-logo.png" alt="" /><h4 id="cms-connect-25"><a target="_blank" rel="noopener noreferrer" href="https://www.boye-co.com/conferences/cmsconnect25">CMS Connect 25</a></h4>August 5-6, 2025 – Montreal, CanadaSee Agility CMS at the second annual summer edition of our signature global conference dedicated to the content management community! CMS Connect will be held again in beautiful Montreal, Canada, and feature a unique blend of masterclasses, insightful talks, interactive discussions, impactful learning sessions, and authentic networking opportunities. Join vendors, agencies, and customers from across our industry as we engage and collaborate around the future of content management – and hear from the top thought leaders at the only vendor-neutral, in-person conference exclusively focused on CMS. Space is limited for this event, <a target="_blank" rel="noopener noreferrer" href="https://www.boye-co.com/conferences/cmsconnect25">so book your seats today.</a>

Varty’s Videos: All About Composable

Adapt + Thrive: Contentstack’s ContentCon25 Energizes Attendees with an AI-Powered Vision

<hr /> Hey, it’s Friday, folks! Queue the confetti!!!If you don’t already have a skip in your step, I highly recommend adding some music to your current situation. And if you happen to stumble upon a terrestrial ‘80s rock station or Spotify playlist, maybe you’ll <a target="_blank" rel="noopener noreferrer" href="https://en.wikipedia.org/wiki/Working_for_the_Weekend">get lucky and score some Loverboy.</a>As those Canadian crooners have maintained for almost a quarter of a century, everybody’s working for the weekend…Of course, “working stiff” anthems aside, Murphy’s Law is also a song on repeat, particularly in the digital world. We’ve all heard the macabre pipe organ play when a “503: Service Unavailable” message appears on screen where a website homepage should.Why on Friday? And why does stuff invariably hit the fan at 4 PM, just as Happy Hour starts calling your name?That’s the central premise of a fictional yet highly relatable blog series from <a target="_blank" rel="noopener noreferrer" href="https://www.linkedin.com/in/joelvarty/">Joel Varty,</a> CTO at <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/products/agility">Agility CMS.</a> It’s called “The Incremental Approach,” and across four snappy installments, it weaves a sordid tale of haywire and hope – and how a leaked press release turned a Friday afternoon into a ring of fire (hats off to the OG loverboy, Johnny Cash).I won’t give too much away, but this engaging series reminded me of the many lessons we learn along the way, and how there’s no replacement for real-world experience. For those of us responsible for the uptime of high-availability website workloads, “game day” testing our infrastructure for unexpected traffic spikes, outages, and other scenarios is essential. But there are always things we can’t see or prepare for – even with the best runbooks and failovers in place. For those situations, we need human assets. Seasoned leadership. Teams that are ready to think on their feet and bring unconventional ideas to the table.As Loverboy might say, the trusted people who have a piece of your heart. If your Friday is dragging, inject it with a little fun! This story has everything you want: drama, intrigue, <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/products/nextjs">Next.js.</a> All the trappings of a world gone mad, and how a headless CMS – and its intrepid team – saves the day.Tapping his signature humor, Joel traverses his own playlist of hits, from how a CDN can turn a sad song into a happy one, how running code at the edge can rock the room, and how incremental steps can rewrite the lyrics and take a whole new tune to the top of the charts. You can read the series here:<ul><li><a target="_blank" rel="noopener noreferrer" href="https://agilitycms.com/blog/the-incremental-approach-go-to-market-in-less-than-half-the-time-part-1">Agility CMS: “The Incremental Approach” – Part 1 </a></li><li><a target="_blank" rel="noopener noreferrer" href="https://agilitycms.com/blog/the-incremental-approach-go-to-market-in-less-than-half-the-time-part-2">Agility CMS: “The Incremental Approach” – Part 2 </a></li><li><a target="_blank" rel="noopener noreferrer" href="https://agilitycms.com/blog/the-incremental-approach-go-to-market-in-less-than-half-the-time-part-3">Agility CMS: “The Incremental Approach” – Part 3 </a></li><li><a target="_blank" rel="noopener noreferrer" href="https://agilitycms.com/blog/the-incremental-approach-go-to-market-in-less-than-half-the-time-part-4">Agility CMS: “The Incremental Approach” – Part 4</a></li></ul> <hr /><h4 style="text-align:center" id="looking-for-guidance-on-agility-cms?-talk-to-an-expert.">Looking for guidance on Agility CMS? <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/contact">Talk to an expert.</a></h4><hr /> <h3 id="upcoming-events">Upcoming Events</h3> <img style="width:31.83%" src="https://cmscritic.com/ms-content/uploads/2025/01/cms-connect-2025-logo.png" alt="" /><h4 id="cms-connect-25"><a target="_blank" rel="noopener noreferrer" href="https://www.boye-co.com/conferences/cmsconnect25">CMS Connect 25</a></h4>August 5-6, 2025 – Montreal, CanadaWe are delighted to present the second annual summer edition of our signature global conference dedicated to the content management community! CMS Connect will be held again in beautiful Montreal, Canada, and feature a unique blend of masterclasses, insightful talks, interactive discussions, impactful learning sessions, and authentic networking opportunities. Join vendors, agencies, and customers from across our industry as we engage and collaborate around the future of content management – and hear from the top thought leaders at the only vendor-neutral, in-person conference exclusively focused on CMS. Space is limited for this event, <a target="_blank" rel="noopener noreferrer" href="https://www.boye-co.com/conferences/cmsconnect25">so book your seats today.</a>

Hey Loverboy, Don’t be Heartbroken: Agility Offers Levity and Lessons in ‘The Incremental Approach’ 

<hr /> “If content is king, context is queen.”That’s what <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/contentstack-raises-57-5-million-in-series-b-round-qa-with-ceo-neha-sampat">Neha Sampat</a>, Contentstack’s founder and CEO, had to say about her company’s latest innovation, speaking to the “royal” relationship between content and data – and how their DXP is poised to help brands adapt to customers in real-time to every interaction and across every channel.<a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/products/contentstack">Contentstack</a> has been steadily building this evolutionary vision of an “adaptive DXP,” laying the groundwork from the moment <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/contentstack-just-acquired-lytics-a-real-time-customer-data-platform-heres-why-it-matters">it purchased Lytics</a> – a customer data platform – last January. After breaking that news, I later visited Sampat at Contentstack’s HQ in Austin during a <a target="_blank" rel="noopener noreferrer" href="https://www.boye-co.com/groups/cms-experts">Boye &amp; Company CMS Experts</a> meeting, where she rolled out more of the red carpet surrounding her data ambitions. At the time, I had no idea just how fast she would move to “adapt” Lytics. “The future of digital is here,” she said, “which is why we moved so quickly to deliver on our promise to arm customers with the combined power of content and data.”Indeed, the future is here. And for brands to compete, they need more context than ever. That’s where today’s announcement at <a target="_blank" rel="noopener noreferrer" href="https://www.contentstack.com/contentcon">ContentCon 25</a> (the company’s fourth annual customer shindig) comes in. Contentstack just revealed that it has natively added real-time audience insights, intelligent content recommendations, and omnichannel journey orchestration into <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/livin-on-the-edge-contentstacks-new-adaptive-dxp-might-just-rock-your-world">Contentstack EDGE</a> – its fully integrated adaptive digital experience platform.According to Contentstack, this is an industry-first game-changer at the CMS level. Armed with these features – where content and data are seamlessly combined – brands can deliver one-to-one personalized experiences across every channel.Making the announcement at ContentCon will no doubt help to fortify visibility and reinforce the relevance. Featuring speakers from a number of Contentstack’s marquee customers – including Crocs, Mattel, PetMeds, and Volvo – will help bring greater stickiness to the message as they trumpet their success leveraging the platform’s capabilities. To further elevate the message of performance, attendees will be treated to a closing keynote by two-time FIFA Women's World Cup champion and Olympic Gold Medalist <a target="_blank" rel="noopener noreferrer" href="https://en.wikipedia.org/wiki/Brandi_Chastain">Brandi Chastain</a>, co-founder of Bay Football Club.This is sure to score points as partners, agencies, and practitioners leave with practical wisdom – as well as a deeper sense of Contentstack’s roadmap for adaptive digital experiences. <h3 id="a-speedy-expansion-to-the-‘queendom’">A speedy expansion to the ‘queendom’</h3>I recently <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/livin-on-the-edge-contentstacks-new-adaptive-dxp-might-just-rock-your-world">wrote about Contentstack EDGE</a>, the brand envelope for its adaptive DXP. This new platform identity came just five months after its acquisition of Lytics, which demonstrates the speed and efficacy of Contentstack’s team in the pursuit of value from its CDP purchase.We’ve seen other vendors ride hype around M&amp;A, only to have a slow integration and consolidation period that can last years. Worse, the results are sometimes spotty, resulting in a cumbersome UX that misses the mark. This is fast by every modern measure, and the motivation was clear.It’s still early days for these new capabilities, but Contentstack has always doubled down on the user experience, making its native <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/contentstack-launch-aims-to-simplify-front-end-hosting-interview-with-dean-haddock-senior-product-manager">products like Launch</a> incredibly easy to use. Speed is absolutely critial, but so too is the delivery of an experience that meets – or at best, exceeds – customer expectations. <h3 id="“the-royal-treatment”-of-ai-powered-personalization">“The royal treatment” of AI-powered personalization</h3>AI is the name of the game, and Contentstack has been at the innovation edge since 2023, <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/a-closer-look-at-contentstacks-ai-features-with-christine-masters-senior-product-manager">when I first demoed</a> its early GenAI capabilities. They were certainly novel at the time, and they were one of the first platforms to focus on more concrete, high-utility applications at the workflow level – where automation was solving real problems. Personalization has arguably come a long way. It’s not the elusive “Holy Grail” it once was. But according to <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/contentstack-fires-up-brand-relevant-ai-powered-personalization-at-contentcon-2024">Conor Egan,</a> Contentstack’s SVP of Product, there are still barriers to realizing its potential. “Personalization is a priority, but brands struggle to deliver,” he said. “The reality is too abstract, complicated, disconnected or they’re locked into legacy tech that makes agility impossible.”Last year, Contentstack released a new personalization engine that combined brand-aware generative AI content creation, automation, and visual building technology. It was a foundation step that unleashed the benefits of AI while simplifying key aspects of the experience. But to deliver true hyper-personalization at scale, both content and real-time data were essential to the recipe. Now, Contentstack is fulfilling the last mile of its personalization vision, providing a blazing-fast integration that addresses long-standing personalization challenges with a practical solution. And by unifying content, data, and journey orchestration into a single, combined platform, brands can power true personalization at scale – all with clarity and confidence.“We’re not just committed to our vision of the future,” Egan said. “We’re offering customers the tools that make personalization possible today.”<h3 id="‘knighting’-its-adaptive-dxp-with-key-features">‘Knighting’ its adaptive DXP with key features</h3>The announcement provides some details about the feature additions to Contentstack EDGE at a granular level, further defining the company’s vision as an adaptive digital experience platform.First, the integration of Audience Insights will enable users to understand what content is driving engagement and delivering on business goals. The added context can help marketers support targeted campaigns and ground their personalization efforts in data-driven insights. Along with visual maps, audience building, and opportunity insights, brands can learn what their audiences care most about in real time. Worth noting: This feature is available at no additional cost to Contentstack customers today.Then, there’s Real-Time Data Activation, which aims to deliver personalized experiences instantly via seamless access to over 200 data connectors. There’s also native integration with existing data warehouses, activated in real time as customers interact – a key benefit that has emerged as brands tap data from a variety of siloed sources.Finally, with Flows, it’s all about scaling the promise of omnichannel personalization. Users can design and automate what Contentstack calls “adaptive customer journeys,” which can guide individuals seamlessly across web, mobile, email, ads, SMS, and other channels, maximizing engagement and conversions. <h3 id="is-this-a-new-reign-for-adaptive-dxps?">Is this a new reign for adaptive DXPs?</h3>For a space that’s often more buzzword than breakthrough, Contentstack is walking the walk with a rarefied air. This launch doesn’t just expand their platform – it helps reshape what’s possible for brands that are still struggling with the paralysis of personalization.Marketers are hungry for the context that Contentstack is promising. The speed at which they’ve delivered these new insights and journey orchestration capabilities is impressive, but UX is key – and we’ll have to see how organizations embrace the feature set. One big benefit here is Contentstack’s focus on customer intimacy and fueling its product enhancements around a solid feedback loop.Atop everything is the crowning position of adaptive digital experiences. While there’s a clear marketing angle, we’re all being forced to adapt to new realities in the race to digital dominance – and Contentstack is building a platform solution around the challenges and opportunities. You can come up with a fancy new name. But you have to make it mean something. And that’s precisely what they’re doing. Contentstack’s ascension to a DXP throne has been hard-fought, but its strategy seems to be paying off. As noted by several key analyst reports, the company’s composable roadmap and the acquisition of a data layer have catapulted it into new quadrants of consideration. This should assist in the battle against industry stalwarts and the general barrier to greater awareness.I still think one of Contentstack’s greatest assets is its culture. Over the years, I’ve spoken to CEO Neha Sampat about the company’s growth ambitions, but it’s always peppered with stories about people – and how Contentstack is doubling down on expanding through diversity and other human-focused initiatives.Case in point: The company has been recognized for its unmatched customer care and tradition of giving back globally through its Contentstack Cares program, including its support of Pledge 1% and “Girls Who Code.”It might be one of the shiniest gems in its crown – and another reason to watch this company as it continues to expand. <hr /><h4 style="text-align:center" id="looking-for-guidance-on-contentstack?-talk-to-an-expert.">Looking for guidance on Contentstack? <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/contact">Talk to an expert.</a></h4><hr /> <h3 id="upcoming-events">Upcoming Events</h3> <img style="width:33.07%" src="https://cmscritic.com/ms-content/uploads/2025/05/contentcon25-logo-1747412490394.png" /><h4 id="contentstack-contentcon-25"><a target="_blank" rel="noopener noreferrer" href="https://www.contentstack.com/contentcon">Contentstack ContentCon 25</a></h4>June 3-5, 2025 – Chicago, USAThe future of digital is waiting for you! Contentstack presents ContentCon, the premier event for digital teams and industry leaders who are reimagining the future of digital experiences. Join us for two days of transformative presentations and workshops designed to help you put personalization and AI strategies into action. <a target="_blank" rel="noopener noreferrer" href="https://contentcon2025.site.zuddl.com/">Register today! </a> <img style="width:31.83%" src="https://cmscritic.com/ms-content/uploads/2025/01/cms-connect-2025-logo.png" alt="" /><h4 id="cms-connect-25"><a target="_blank" rel="noopener noreferrer" href="https://www.boye-co.com/conferences/cmsconnect25">CMS Connect 25</a></h4>August 5-6, 2025 – Montreal, CanadaWe are delighted to present the second annual summer edition of our signature global conference dedicated to the content management community! CMS Connect will be held again in beautiful Montreal, Canada, and feature a unique blend of masterclasses, insightful talks, interactive discussions, impactful learning sessions, and authentic networking opportunities. Join vendors, agencies, and customers from across our industry as we engage and collaborate around the future of content management – and hear from the top thought leaders at the only vendor-neutral, in-person conference exclusively focused on CMS. Space is limited for this event, <a target="_blank" rel="noopener noreferrer" href="https://www.boye-co.com/conferences/cmsconnect25">so book your seats today.</a>

Context Is Queen: Contentstack Crowns its Adaptive DXP with Native Real-Time Audience Insights

<hr /> CFOs are having an evolutionary moment, particularly in the realm of digital transformation. I’ve been tracking this shift for quite some time, talking to leaders on both the vendor and customer side, and it's clear that the role is expanding beyond financial functions to encompass deeper data analysis, risk management, and broader company strategy. This change has been driven by a myriad of factors, including increased global risk, economic volatility, and a surge in new technologies like AI. But there’s also been a precipitous expansion on the composable side of the DX ledger, where CFOs are increasingly tasked with being more informed about the tech composition of modern stacks to help support better decisions.That brings us to some key news about <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/products/contentstack">Contentstack</a> – which is, by all measures, on a roll. After the company’s <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/contentstack-just-acquired-lytics-a-real-time-customer-data-platform-heres-why-it-matters">sage acquisition of Lytics</a> in January, the composable DXP found itself in the Leaders sphere of the <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/gettin-hygge-with-ai-and-more-a-few-cozy-takeaways-from-the-forrester-cms-wave-2025">2025 Forrester Wave for Content Management Systems</a>, validating its strategic roadmap. Now, in a move that signals more than just another executive appointment, Contentstack has hired <a target="_blank" rel="noopener noreferrer" href="https://www.linkedin.com/in/josetteleslie/">Josette Leslie</a> as its new Chief Financial Officer. And if we're reading the tea leaves, this calculated maneuver suggests the company might be gearing up for some bigger market moves.“Josette brings a rare combination of deep industry understanding, operational insight for fast-growing SaaS companies like Contentstack, and a values-driven leadership style that aligns with our culture,” said <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/contentstack-raises-57-5-million-in-series-b-round-qa-with-ceo-neha-sampat">Neha Sampat</a>, Founder and CEO of Contentstack. “Her proven track record of delivering results with strategic vision, strong leadership, and a positive culture will be invaluable as we continue to grow Contentstack and drive the market forward.”Leslie replaces <a target="_blank" rel="noopener noreferrer" href="https://www.linkedin.com/in/dovermyer/">David Overmyer</a>, who was part of Contentstack’s original leadership team. During his tenure, he was instrumental in helping to <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/seeing-in-a-headless-world-contentstack-introduces-new-visual-building-capabilities-for-marketers">raise $169 million</a> and scale to an industry powerhouse. Overmyer is retiring from his executive role and will continue to serve on Contentstack’s Board of Directors.<h3 id="evolving-beyond-the-balance-sheet">Evolving beyond the balance sheet</h3>As I said, today’s CFO is as much a strategic growth architect as a financial steward. To that end, Leslie’s appointment is a bold, throat-clearing moment that suggests Contentstack is not only doubling down on its ambitions but rewriting the CFO’s role in a modern digital enterprise.Leslie brings a serious pedigree to the table. With more than 25 years of experience – including high-impact roles at <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/products/squarespace">Squarespace</a>, <a target="_blank" rel="noopener noreferrer" href="https://us.etrade.com/home">E*TRADE</a>, and <a target="_blank" rel="noopener noreferrer" href="https://www.instinet.com/">Instinet</a> – she’s no stranger to guiding companies through hyper-growth, IPOs, and operational scale. At Squarespace, she helped shepherd the company through its 2021 IPO, proving she can navigate the complex terrain of fast-scaling SaaS platforms with poise and precision.Her new post at Contentstack comes at a pivotal moment. The company is riding a wave of momentum after acquiring Lytics, which added a critical real-time customer data component to its DXP composition. Add in Contentstack’s recognition as a Visionary in the <a target="_blank" rel="noopener noreferrer" href="https://www.gartner.com/en/documents/6101227">2025 Gartner Magic Quadrant for DXPs</a> – and its #19 spot on <a target="_blank" rel="noopener noreferrer" href="https://www.forbes.com/lists/americas-best-startup-employers/">Forbes’ 2025 List of America’s Best Startup Employers</a> – and you get a sense that the company is running on rocket fuel. Leslie is building her vision on a solid foundation. In her experience, she’s seen firsthand how financial and operational excellence can accelerate innovation and unlock value. “What ultimately drew me to Contentstack was the caliber of the team and its mission to modernize digital experiences,” she said.<h3 id="why-it-matters">Why it matters</h3>Contentstack's CEO Neha Sampat has praised Leslie’s knowledge, insight, and values-driven leadership style – and rightly so. Given her previous successes in acquisitions, change management, and business revitalization, she brings an unmatched acumen and a tight integration of finance, operations, and go-to-market execution to the table.Let’s not forget that Contentstack is a composable platform, built on modularity and scale. In this space, the role of the CFO is uniquely positioned to bridge the gap between financial performance and platform agility. Leslie’s arrival could signal a more aggressive approach to expansion, M&amp;A, and infrastructure investment, especially as the industry accelerates toward real-time personalization and AI-powered experiences.There's also the new vision that Contentstack has been piloting around “adaptive digital experiences,” which is crystallized by its new <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/livin-on-the-edge-contentstacks-new-adaptive-dxp-might-just-rock-your-world">Contentstack EDGE offering</a>. This new breed of adaptive DXP combines intelligent content and real-time, first-party customer data, courtesy of the new Lytics CDP acquisition. Leslie's tech prowess could be a key activator for propelling EDGE to the forefront. The platform’s ability to react in real time to every customer interaction while staying authentically on-brand through AI and data-driven decision-making could be the new model for marketers and brands that rely on their DXP tools to be fast, elegant, and designed for AI. Hence, it's likely a central initiative for the leadership team. With <a target="_blank" rel="noopener noreferrer" href="https://www.contentstack.com/contentcon">ContentCon</a> just around the corner, the timing is clearly intentional as Contentstack builds hype and energy around its announcements. The annual conference will no doubt set the stage for what’s next in the convergence of content, data, and personalization at scale. One thing’s certain: With Josette Leslie at the financial helm, Contentstack isn’t just building a future-proof platform. They’re financing the future of digital experiences. And given her wealth of wisdom, she has a clear view of the chessboard – and where to move the pieces. <hr /><h4 style="text-align:center" id="looking-for-guidance-on-contentstack?-talk-to-an-expert.">Looking for guidance on Contentstack? <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/contact">Talk to an expert.</a></h4><hr /> <h3 id="upcoming-events">Upcoming Events</h3> <img style="width:33.07%" src="https://cmscritic.com/ms-content/uploads/2025/05/contentcon25-logo-1747412490394.png" /><h4 id="contentstack-contentcon-25"><a target="_blank" rel="noopener noreferrer" href="https://www.contentstack.com/contentcon">Contentstack ContentCon 25</a></h4>June 3-5, 2025 – Chicago, USAThe future of digital is waiting for you! Contentstack presents ContentCon, the premier event for digital teams and industry leaders who are reimagining the future of digital experiences. Join us for two days of transformative presentations and workshops designed to help you put personalization and AI strategies into action. <a target="_blank" rel="noopener noreferrer" href="https://contentcon2025.site.zuddl.com/">Register today! </a> <img style="width:31.83%" src="https://cmscritic.com/ms-content/uploads/2025/01/cms-connect-2025-logo.png" alt="" /><h4 id="cms-connect-25"><a target="_blank" rel="noopener noreferrer" href="https://www.boye-co.com/conferences/cmsconnect25">CMS Connect 25</a></h4>August 5-6, 2025 – Montreal, CanadaWe are delighted to present the second annual summer edition of our signature global conference dedicated to the content management community! CMS Connect will be held again in beautiful Montreal, Canada, and feature a unique blend of masterclasses, insightful talks, interactive discussions, impactful learning sessions, and authentic networking opportunities. Join vendors, agencies, and customers from across our industry as we engage and collaborate around the future of content management – and hear from the top thought leaders at the only vendor-neutral, in-person conference exclusively focused on CMS. Space is limited for this event, <a target="_blank" rel="noopener noreferrer" href="https://www.boye-co.com/conferences/cmsconnect25">so book your seats today.</a>

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