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HubSpot Puts Context on the Spot, Enhancing AEO and Agents to Help Marketers Win AI Search

matt-garrepy

<hr /> Data is, without question, the most valuable currency to any business. That said, digital analytics have taken on a pronounced role in making data actionable and impactful to an enterprise – particularly when it comes to its products and experiences.<a target="_blank" href="https://cmscritic.com/products/amplitude">Amplitude</a> has long established itself as a leading platform in the digital analytics space, due in no small part to its scope and range. It enables organizations to build better products by tracking and translating user behavior, allowing stakeholders to gain deeper insights into critical facets like engagement, retention, and revenue. One thing that sets Amplitude apart is its elegant, event-based analytics capabilities, which transmit in-product interactions and behaviors in real time. This is especially valuable for organizations mapping the user journey across digital experiences powered by CMS or marketing automation tools. To that end, Amplitude recently launched a set of new and expanded integrations that will make it easier for businesses to understand customer activity and leverage analytics to maximize the potential and performance of their experiences. Among the new tools is a <a target="_blank" href="https://cmscritic.com/products/contentful">Contentful</a> plug-in for marketers that provides no-code testing features, as well as an enhanced <a target="_blank" href="https://cmscritic.com/products/hubspot">HubSpot</a> integration designed to improve email campaign results and analysis. There’s also a new <a target="_blank" href="https://cmscritic.com/products/wordpress">WordPress</a> plug-in that ingests website data into Amplitude with just one click – powering faster, data-driven website decisions. The company also announced the availability of a new <a target="_blank" href="https://amplitude.com/docs/partners/integration-portal">Integration Portal</a>, designed to speed up and simplify integration development. Now, technology partners will have access to a range of tools and resources – including documentation, code samples, and best practices – to enable their teams throughout the integration process.“We want to provide our customers with the most flexible platform on the market. This means meeting them where they are so they can get the most out of their existing investments,” said <a target="_blank" href="https://www.linkedin.com/in/francoisajenstat/">Francois Ajenstat</a>, Chief Product Officer at Amplitude. “Our expanded partner ecosystem gives customers even more choice to integrate and extend Amplitude to meet their unique needs. Our new integration portal provides the resources teams need to easily and seamlessly build on top of our platform.”<h3 id="enhancing-data-based-decisions-with-contentful">Enhancing data-based decisions with Contentful</h3>With personalization becoming a key objective for marketing teams, having nimble tools that allow for rapid, iterative testing and analysis is paramount. The new <a target="_blank" href="https://amplitude.com/blog/experiment-contentful-integration">Contentful integration</a> is a great example of how a headless CMS and content platform can leverage Amplitude’s analytics to enhance the personalization of digital content – and ultimately improve customer experiences. One major benefit of a composable platform like Contentful is the capacity to build world-class omnichannel strategies. Juicing this with customer data gives marketing and growth teams access to all their content so they can easily build variants for their A/B tests. This also makes it simple to organize and reuse content, which means they have a nearly inexhaustible supply of options for each test variant. <figure class="image image-style-align-center image_resized" style="width:83.25%"><img src="https://cmscritic.com/ms-content/uploads/2024/06/amplitude-contentful-1.png" alt="" /></figure>Creating a new experiment in Amplitude for a homepage hero banner in Contentful Using Amplitude, a company’s web, growth, and marketing teams can run no-code tests using <a target="_blank" href="https://streaklinks.com/B__ewgkSEs1pVgGBMAmfaPnh/https%3A%2F%2Famplitude.com%2Famplitude-experiment">Amplitude Experiment</a> and Contentful. With Amplitude Experiment, teams get the guidance they need to set up tests accurately. Meanwhile, Contentful can build out new messaging and page layouts with just a few simple clicks.  <figure class="image image-style-align-center image_resized" style="width:81.96%"><img src="https://cmscritic.com/ms-content/uploads/2024/06/amplitude-contentful-2.png" alt="" /></figure>Analytics results from a new Contentful hero banner test in Amplitude Amplitude's rich analytics provide a much deeper review of an experiment's performance. Unlocking no-code experimentation also empowers teams can drive growth and ROI faster by executing more tests – and directly impacting their acquisition, monetization, and retention results."A growing number of our customers want to build personalized experiences. But to pull this off, they need to be able to quickly A/B test different headlines, CTAs, page layouts, and more,” said <a target="_blank" href="https://www.linkedin.com/in/krrau/">Karthik Rau</a>, CEO at Contentful. “Our integration with Amplitude makes this process so much easier. Without any help from engineering, our customers can set up an experiment in Amplitude using content they already have in Contentful. Once the test is complete, they can roll out the right experience to the right group of users. It not only helps teams move faster, it empowers them to make more informed, data-based decisions." <h3 id="an-expanding-ecosystem-of-integrations">An expanding ecosystem of integrations</h3>Amplitude has been doubling down on its integration strategy and enriching its breadth of offerings. With more than 130 integrations currently available, including the recently announced <a target="_blank" href="https://streaklinks.com/B__ewhR3t-oOryrAPwbtjQ1x/https%3A%2F%2Famplitude.com%2Fpress%2Fsnowflake-native-amplitude-GA">warehouse-native offering with Snowflake</a>, Amplitude provides customers with a wide range of choices for getting data into – and insights out of – its platform. Along with the Contentful features, Amplitude also launched an enhanced, two-way integration for HubSpot. The plug-in allows companies to bring user cohort data from Amplitude into HubSpot to easily tailor email campaigns or bring HubSpot data into Amplitude for deeper analysis of campaign performance.  From an open source perspective, Amplitude now offers a <a target="_blank" href="https://streaklinks.com/B__ewgsiYg3R8Qy_owjA9zC9/http%3A%2F%2Famplitude.com%2Fblog%2Fwordpress-plugin">new free plug-in</a> for WordPress – the world’s most popular <a target="_blank" href="https://cmscritic.com/what-is-a-content-management-system-cms">content management system</a> that powers over 400 million websites. With the new integration, customers can bring website data from any WordPress page into Amplitude in just one click, allowing marketing teams to quickly gain insights into user behavior to boost engagement and increase conversion rates.Additionally, Amplitude now offers integrations for:<ul><li><a target="_blank" href="https://movableink.com/">Movable Ink</a>: Using artificial intelligence, Movable Ink develops creative content for every customer touchpoint. With the new integration, users can send data from Amplitude to Moveable Ink and automatically generate custom marketing content tailored to each user's preferences.</li><li><a target="_blank" href="https://www.humanic.ai/">Humanic.ai</a>: A marketing automation platform that utilizes AI to unlock growth for product-led companies, Humanic.ai leverages data from Amplitude to give teams the ability to deliver hyper-personalized content that drives higher activation and adoption.</li><li><a target="_blank" href="https://www.unitq.com/">unitQ</a>: Using the AI solutions in unitQ, companies can better understand and take action on user feedback, enabling teams to uncover behavioral insights alongside customer feedback channels to improve onboarding, A/B testing, feature road mapping, and more.</li></ul><h3 id="why-it-matters">Why it matters</h3>Data's true potential is realized when it's made actionable. Deeper insights are essential to every modern data strategy, and leveraging a secure, trusted resource for meaningful and relevant analytics is a mandate for any modern enterprise.Amplitude continues to prove itself a leader and an innovator in the analytics space. Expanding its scope of available integrations and its capabilities for building custom integrations via its new portal makes it more extensible than ever. Given the other analytics tools on the market, few deliver this kind of control, flexibility, and customization.From a CMS perspective, Amplitude’s new plug-ins for Contentful and WordPress provide an indispensable asset for delivering more personalized content at scale. It further supports the enterprise charter to optimize processes, improve conversions, and enhance the value of one-to-one experiences.Also, by providing both Contentful and WordPress options (and presumably more in the future), Amplitude is delivering greater choice for organizations leveraging best-of-breed enterprise or open source CMS platforms.The more you know, the more you grow. It might sound cliché, but that's the promise of good analytics. <hr /><h3 id="upcoming-conferences">Upcoming conferences</h3> <img style="width:29.67%" src="https://cmscritic.com/ms-content/uploads/2024/01/cms-connect-2024-logo.png" alt="CMS Connect 24 logo" /><h4 id="cms-connect-24"><a target="_blank" href="https://www.boye-co.com/conferences/cmsconnect24">CMS Connect 24</a></h4>August 6-7, 2024 – Montreal, CanadaWe are delighted to present our first annual summer edition of our prestigious international conference dedicated to the global content management community. Join us this August in Montreal, Canada, for a vendor-neutral conference focused on CMS. Tired of impersonal and overwhelming gatherings? Picture this event as a unique blend of masterclasses, insightful talks, interactive discussions, impactful learning sessions, and authentic networking opportunities. <img style="width:29.58%" src="https://cmscritic.com/ms-content/uploads/2024/01/cms-kickoff-2025-logo.png" /><h4 id="cms-kickoff-25"><a target="_blank" href="https://www.boye-co.com/conferences/cmskickoff25/tickets">CMS Kickoff 25</a></h4>January 14-15, 2025 – Tampa Bay Area, FloridaJoin us next January in the Tampa Bay area of Florida for the third annual CMS Kickoff – the industry's premier global event. Similar to a traditional kickoff, we reflect on recent trends and share stories from the frontlines. Additionally, we will delve into the current happenings and shed light on the future. Prepare for an unparalleled in-person CMS conference experience that will equip you to move things forward. This is an exclusive event – space is limited, so secure your tickets today.

Amplitude Launches New Analytics Integrations for Contentful, HubSpot, WordPress and More

Is Google adding the letters 'CRM' to its Alphabet soup? Ask HubSpot

There's nothing quite as sweet as ice cream on a hot summer's day. And speaking of hot, the last month has been a blaze of activity in the CMS and DXP markets. Grab something cold and we'll break it all down for you.
The heatwave started with <a href="https://www.cmscritic.com/what-contentfuls-175m-investment-round-means-for-the-future-of-cms/" target="_blank">Contentful's $175 million investment round</a>, making the headless unicorn the latest platform to broadcast a big money moment over the past 18 months. But they weren't alone: <a href="https://www.cmscritic.com/umbraco-cms-acquired-by-software-investor-monterro-interview-with-ceo-kim-sneum-madsen/" target="_blank">Umbraco</a> CMS also announced their acquisition by software investment firm Monterro, signaling a bold new chapter for the platform player. 
<a href="https://www.cmscritic.com/wix-launches-new-branded-app-builder-for-creating-code-free-native-mobile-apps/" target="_blank">Wix</a> also made waves with the release of a new code-free app builder, making it easier for users to add a native iOS or Android app to their digital strategy. It's another innovative move for the website builder, and we'll be following up with a closer look in the coming months. 
We also blew out the candles for <a href="https://www.cmscritic.com/joomla-cms-turns-16-celebrates-with-long-awaited-release-of-version-4-0/" target="_blank">Joomla!'s 16th birthday</a>. Still want a slice of their open source layer cake? Check out <a href="https://www.cmscritic.com/joomla-cms-turns-16-celebrates-with-long-awaited-release-of-version-4-0/" target="_blank">Joomla!'s Version 4.0</a>, which was released just prior to the festivities. Nine years in the making, the new upgrade offers a host of features that are worth sampling. 
Despite the glut of negative news, we also had a chance to hear from <a href="https://www.cmscritic.com/solodev-selected-as-cloud-consulting-partner-of-the-2022-special-olympics-usa-games/" target="_blank">Solodev</a> about their partnership with the <a href="https://www.solodev.com/news/solodev-selected-as-cloud-consulting-partner-of-the-2022-special-olympics-usa-games.stml" target="_blank">Special Olympics 2022 USA Games</a>. The CMS-turned-cloud-app-ecosystem has built the first-ever serverless infrastructure for the non-profit, which will power a fan engagement experience for athletes and spectators. It's a feel-good story, and a great one to end your week on.
No plain vanilla in this stack. Keep reading for a few more scoops. 
 
<h2>Zoho launches Canvas, a design studio that rethinks the CRM Experience for enterprises</h2>
<h2><img src="https://cmscritic.com/ms-content/uploads/2021/08/zoho-canvas.png" alt="Zoho Canvas user interface" /></h2>
Zoho recently <a href="https://www.zoho.com/news/zoho-launches-canvas-design-studio-to-re-envision-crm-experience.html" target="_blank">announced</a> Canvas for Zoho CRM, a design studio for CRM personalization. Canvas brings simplicity to the CRM user experience through a no-code design studio that helps customers craft their own personalized experiences. Businesses can now create their own CRM interfaces that are better suited to the role of each employee without IT or developer involvement.
Canvas looks and works just like a CMS but with drag-and-drop functionality. You simply click on an element in a list of fields, i.e., Full Name, email, and drag it onto the canvas. Once you drag the data on the canvas, you can customize the look of it however you prefer. You can adjust the shapes of elements, spacing, colors, and font styles; basically every visual detail you can think of. If creating a style from scratch is overwhelming for you, Canvas also comes with a library of templates crafted by their in-house designers.
"A lot of CRM software already offers an abundance of personalization for customer experiences, but the same is not true for employee experiences. As a result, everyone's using the same system and paying the productivity tax for no reason." said Mani Vembu, COO of Zoho, "Imagine a reality where the system is tailor-made for each employee's role. That is true all-around for personalization, and that's what we're bringing to market with Canvas. We believe it's a more natural solution to the challenge of software adoption. Our ultimate aim is for businesses to create enterprise-wide software experiences with consumer-grade simplicity."
Canvas Capabilities Include:
<ul>
<li>Drag-and-drop editor: facilitate designing without the need to write a single line of code.</li>
<li>Template gallery: customers can pick a preset template that speaks to them and their industry and dive right in.</li>
<li>Industry-relevant views: companies can create views that are relevant to their industry, their work culture, their sales process, and more.</li>
<li>Self-service portals: customers can share Canvas creations over portals to create a better experience for vendors, stakeholders, and more.</li>
<li>Role-based assignment: admins can assign different Canvas views based on roles, responsibilities, and teams in their company.</li>
<li>Extensive formatting: Canvas houses a wide range of formatting options to edit the finer details of a view and loads styles dynamically based on conditions.</li>
</ul>
Canvas will be available across all editions of Zoho CRM at no additional cost.
 You can find more information on Canvas at <a href="https://www.zoho.com/canvas/" target="_blank">https://www.zoho.com/canvas/</a>.
<h2></h2>
<h2>Acquia renews Drupal Steward Program support, brings critical security fixes to enterprises first</h2>
<img style="max-width:640px" src="https://cmscritic.com/ms-content/uploads/2021/08/drupal-steward-logo-1024x839.png" alt="drupal steward logo" />
Digital experience platform Acquia <a href="https://www.acquia.com/newsroom/press-releases/acquia-renews-drupal-steward-program-support-brings-critical-security-fixes" target="_blank">announced</a> that it is renewing its founding partnership support of the <a href="https://drupalsteward.org/" target="_blank">Drupal Steward Program</a>, a web application firewall introduced by the Drupal Association and operated jointly with the Drupal Security team. Acquia implemented Drupal Steward protection across its entire <a href="https://www.acquia.com/products/drupal-cloud" target="_blank">Drupal Cloud</a> platform, protecting thousands of the world's largest sites with the most up-to-date security and vulnerability fixes.
Acquia's participation in this program affords seamless, immediate protection to customers by routing their website domains to Drupal Steward, which automatically filters requests through the firewall. Malicious requests are blocked, giving IT teams the time they need to test and implement security updates on their own timelines. 
For example, in November 2020, Drupal Steward implemented protection against a critical remote code execution vulnerability, immediately protecting Acquia's customers. 
<h2></h2>
<h2>HubSpot partners with Envato to launch hundreds of high-quality CMS hub templates</h2>
<img src="https://cmscritic.com/ms-content/uploads/2021/08/themeforest-hubspot-collection.jpg" alt="ThemeForest HubSpot Collection" />
HubSpot – an integrated CRM, CMS, and digital marketing platform – has partnered with <a href="https://envato.com/" target="_blank">Envato</a>, the world-leading online community for creative assets like website themes and templates. The result is something HubSpot CMS and website users will be thrilled about. 
This month, the companies <a href="https://www.hubspot.com/company-news/hubspot-partners-with-envato" target="_blank">announced</a> the launch of more than 250 diverse, high-quality website themes on the <a href="https://themeforest.net/lp/hubspot-cms-hub-themes" target="_blank">Envato Market</a>, all made specifically for the <a href="https://www.hubspot.com/products/cms?_ga=2.234685790.1384499146.1628085564-1129582407.1628085564" target="_blank">HubSpot CMS Hub</a>. As part of their partnership, Envato has added a specific HubSpot category to their marketplace, allowing developers to sell themes they have created specifically for CMS Hub. These new options will now be featured alongside other popular content management systems, including WordPress, Webflow, and Drupal. 
Built for marketers and developers, CMS Hub is designed to help customers create seamless digital experiences with drag-and-drop page editing, mobile optimization, premium hosting, and more.
"The Envato Market ecosystem and ThemeForest, in particular, is a well-respected website design marketplace, with millions of customers supported by a hugely talented group of largely exclusive theme authors," said Envato's Chief Content Officer, Cameron Gough.
You can check out the HubSpot CMS Hub themes collection on ThemeForest here: <a href="https://themeforest.net/lp/hubspot-cms-hub-themes/" target="_blank">https://themeforest.net/lp/hubspot-cms-hub-themes/</a>
<h2>WordPress releases Gutenberg 11.2</h2>
<img src="https://cmscritic.com/ms-content/uploads/2021/08/gutenberg-search-styles.jpeg" alt="gutenberg search styles" />
Let's consult Johannes before we stop the presses, but just two weeks after releasing Gutenberg 11.1, WordPress pushed <a href="https://make.wordpress.org/core/2021/08/05/whats-new-in-gutenberg-11-2-0-4-august/" target="_blank">Gutenberg 11.2.0</a>. 
As you might expect, this rapid-fire release focuses primarily on bug fixes and tooling rather than major updates. But there are a few new features worth noting:
<ul>
<li>Search block button and border colors: the range of options for customizing blocks continues to improve. The search block now has<a href="https://github.com/WordPress/gutenberg/pull/32416" target="_blank"> additional options for customizing button and border colors.</a> </li>
<li>Group block flex layout: an <a href="https://github.com/WordPress/gutenberg/pull/33359" target="_blank">experimental flex layout option</a> is being beta tested on the group block. This is an early glimpse at a feature that would give parent blocks the capability of defining the layout of their inner blocks.</li>
<li>New button for creating posts as part of the publishing flow: if you're creating more than one consecutive post, you can now <a href="https://github.com/WordPress/gutenberg/pull/33276" target="_blank">create a new post from the editor</a> as part of the publishing flow.</li>
</ul>

CMS Monthly Recap: Zoho Launches Canvas, HubSpot Partners With Envato, WordPress Releases Gutenberg 11.2, and More

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HubSpot Puts Context on the Spot, Enhancing AEO and Agents to Help Marketers Win AI Search

Amplitude Launches New Analytics Integrations for Contentful, HubSpot, WordPress and More

Is Google adding the letters 'CRM' to its Alphabet soup? Ask HubSpot

CMS Monthly Recap: Zoho Launches Canvas, HubSpot Partners With Envato, WordPress Releases Gutenberg 11.2, and More

What's ahead for Open Source CMS?