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Mura CMS Article

Following an interesting interview with <a href="/cms-critic-interviews-sean-schroeder-matt-levine-of-mura-cms/" target="_blank">Sean Schroeder &amp; Matt Levine</a> to kick off our latest featured week, the <a href="http://www.getmura.com/" target="_blank">Mura CMS</a> team gave us a walkthrough of their platform's top three features.
Built to be easier and faster for people to build and maintain even the most ambitious websites, Mura CMS is a platform growing in popularity.
<img style="max-width:200px" src="https://cmscritic.com/ms-content/uploads/2023/08/mura_cms_200x0.png" />
Whether you need to do something as simple as adding a news release or as complex as integrating website data with an enterprise CRM system, Mura CMS provides a clear and complete toolkit. Mura CMS was also crowned winner of the <a href="/2014-best-enterprise-cms-other-langs/" target="_blank">2014 People's Choice award for Best Enterprise CMS (Other Languages)</a>.
Here is Mura CMS in action.
<iframe src="https://www.youtube.com/embed/6vDExDkPaoM?feature=oembed" frameborder="0" allowfullscreen="allowfullscreen"></iframe>
To find out more about Mura CMS, <a href="http://www.getmura.com/" target="_blank">visit their website</a> or check them out through our <a href="/products/mura-cms/" target="_blank">CMS Directory</a>.
Also, be sure to stick around for more Mura CMS coverage as this featured week continues.

A Video Walkthrough of 3 Great Mura CMS Features

mike-johnston

So far during this <a href="http://www.getmura.com/" target="_blank">Mura CMS</a> featured week, we have seen <a href="/a-video-walkthrough-of-3-great-mura-cms-features/" target="_blank">Mike Johnston interview Sean Schroeder &amp; Matt Levine</a>, as well as an insightful <a href="/a-video-walkthrough-of-3-great-mura-cms-features/" target="_blank">video walkthrough of some of Mura CMS’ best features</a>.
As the winner of the <a href="/2014-best-enterprise-cms-other-langs/" target="_blank">2014 People's Choice award for Best Enterprise CMS (Other Languages)</a>, Mura CMS is well positioned to be a solution for a wide range of projects, from public websites to intranets — and Mura Experience Platform (MXP) is one reason why.
<img style="max-width:200px" src="https://cmscritic.com/ms-content/uploads/2023/08/mura_cms_200x0.png" />
Let’s take a look at how Mura Experience Platform empowers marketers by enabling them to present relevant, personalized website experiences for their visitors.
<h2>A Contextualized Approach</h2>
Because MXP can present custom experiences driven by an internal rules engine, which can be integrated with any external data source(s), Mura Experience Platform makes it easy for marketers to provide the right experience at the right time for all key audiences.
<img src="https://cmscritic.com/ms-content/uploads/2023/08/persona-stage_2x.png" />
According to the Mura CMS team:
<blockquote>“The Mura Experience Platform takes personalization to a whole new level — far beyond widget-based approaches — allowing you to control every aspect of the web and mobile experience for your users, making your website your best salesperson and customer service rep.”</blockquote>
Here’s how that’s made possible.
Persona &amp; Stage-based Narratives
Content needs to intelligently shift emphasis according to who is reading it. An executive has a different set of concerns and interests than a developer, so it’s important to address their specific concerns to increase the relevance of your content.
Mura Experience Platform allows marketers to have conversations with different demographics and audiences in a simple way, by presenting relevant content that meets the needs of the visitor’s role and where the visitor is in the buying/evaluation stage.
Persona-driven Forms
As with every other part of the web &amp; mobile experience, Mura Experience Platform allows marketers to craft persona-driven forms, collecting the most relevant data in the process.
Marketers can also do this in stages via progressive profiling.
Custom Applications &amp; Multiple Data Points
Along with the ability to build custom applications, Mura Experience Platform empowers marketers to use any data point, from location to demographics to firmographics and more.
Learn more about <a href="http://mxp.getmura.com/relevant-experiences/">Mura Experience Platform’s relevant experience features</a>.
<h2>Marketing Automation</h2>
The single biggest benefit of using a Marketing Automation platform — like Marketo for example — is the ability to deliver a contextualized email-based nurture stream to convert leads into customers.
<img src="https://cmscritic.com/ms-content/uploads/2023/08/landing-pages_2x.png" />
But when those same users get to the website in question, they’re back to one-size-fits-all content. And that’s an issue.
Here’s how Mura’s integration system fixes that.
Right Content, Right Time
When using Marketing Automation, marketers spend a lot of time defining users and the stages they pass through during the buying process.
Mura Experience Platform’s integration with Marketing Automation systems allows marketers to leverage this work and deliver web and mobile content that accelerates a users' path through the buying process.
Honed Landing Pages
Marketing Automation landing pages look great in demos, but they rarely work well in practise.
Mura Experience Platform produces the same benefits of rapid deployment, flexible authoring options, integrated forms, but with far better capabilities.
These include; robust mobile support, and a more intuitive authoring environment, along with built in collaboration features like flexible workflows, one-click version roll-back, and much more.
Automated Subscriber Content
Looking to save time on email marketing campaigns?
Mura’s Experience Platform lets marketers select the web content they want, before automatically formatting it into a responsive email, and then hands it off to the relevant marketing automation system for delivery to subscribers or segmented audiences.
Furthermore, all content can be contextualized for each audience segment. For example, if you had 3 personas and 5 buying stages you had content targeted for, Mura Experience Platform can create 15 different versions of the same email, all customized with relevant content for each.
Learn more about <a href="http://mxp.getmura.com/marketing-automation-integration/">Mura Experience Platform’s Marketing Automation integration features</a>.
<h2>Content Amplification</h2>
Content is still at the heart of every lead generation formula, and that’s not likely to change any time soon.
<img src="https://cmscritic.com/ms-content/uploads/2023/08/content-marketing-hero_2x.png" />
Mura Experience Platform gives marketers tools that enable them to plan, create and track web and mobile content. It’s content — amplified.
Here’s how.
Publishing Content
Because Mura Experience Platform is a complete publishing platform, marketers have access to a full compliment of content creation, collaboration and workflow features.
These features include; drafts, versioning, content check-out, notifications for collaboration, track changes, permissions and approval chains.
With Mura Experience Platform, content can be published both to web &amp; mobile with one-off ad hoc revisions or additions, scheduled, and robust sets of batch content (either on the fly or scheduled).
Amplifying Content
After creating great content, it’s time to amplify it by broadcasting to your favorite channels.
To help marketers achieve this, Mura Experience Platform is designed to integrate with social tools like Buffer, Hootsuite, Sprout Social, Feedly, Oktopost and more.
Mura Experience Platform also creates custom RSS feeds (including by persona and stage) for posting on specific terms and for curation by influencers. Additionally, built-in integration with AddThis and ShareThis allow for easy on-site sharing.
Tracking Content
Pushing out great content is important, but being able track and measure it is just as vital. If not more so.
With Mura Experience Platform Content Campaigns, marketers can publish sets of content and track them as a group, helping them keep track of content-pillars and derived assets for easy measurement of content performance by channel.
Also, Mura Experience Platform's Content Campaigns allow for tacking updated content versions so marketers can compare performance levels with the previous versions.
Content scoring metrics allow marketers to measure content performance across all owned content channels; primary sites, blogs, articles, landing pages, microsites.
And perhaps most importantly, marketers can know which content is producing the best ROI by mapping their contribution to creating a new customer and the associated dollar amount of each sale.
Learn more about <a href="http://mxp.getmura.com/content-marketing/">Mura Experience Platform’s content marketing features</a>.
To find out more about Mura CMS, <a href="http://www.getmura.com/" target="_blank">visit their website</a> or check them out through our <a href="/products/mura-cms/" target="_blank">CMS Directory</a>.

Mura Experience Platform: Market With Relevance, Automation & Amplification

As we continue with our <a href="http://www.getmura.com/" target="_blank">Mura CMS</a> featured week, we’re taking a look at how the platform keeps its users as productive as possible.
Previously, we got to watch <a href="/cms-critic-interviews-sean-schroeder-matt-levine-of-mura-cms/" target="_blank">Mike Johnston interview Sean Schroeder &amp; Matt Levine</a>, before getting a <a href="/a-video-walkthrough-of-3-great-mura-cms-features/" target="_blank">tour of Mura CMS’ best features</a>.
<img style="max-width:200px" src="https://cmscritic.com/ms-content/uploads/2023/08/mura_cms_200x0.png" /> 
According to the Mura CMS team:
<blockquote>“With Mura's pre-built content objects, starter templates and intuitive interface, your productivity will get turbo-charged.”</blockquote>
Furthermore, that turbo-charged productivity extends to every major department and job role within a modern enterprise.
Let’s take a look at exactly how.
<h2>Content Administrators</h2>
Content is the most important aspect of any website, application or marketing campaign. To make crafting and managing that content easier, Mura CMS has some usability-focused solutions.
Inline Editing
Making edits to content with Mura CMS is as simple as clicking into the page, and working with the content directly. Right there on the page.
Mura imposes no pop-ups or form fields to get in your way, so you can get on with honing your content without any distractions.
Local Content Indexes
As well as making every day page content easier to edit, Mura CMS also simplifies the more technical side of content management.
With Mura CMS, complicated SQL and programming is a thing of the past. Unlike other systems, Mura’s easy to use, intuitive Local Content Index tool allows you to do it quickly, with zero coding, even if you have complex rules and scenarios in place.
You can drag and drop to specify the fields you want to display, in any order you choose, and you can even assign custom CSS classes or IDs right in the configurator.
Form Builder
Mura makes more use of dragging and dropping when it comes to building forms.
Creating web forms is easy; just drag and drop the fields you need in the Form Builder, making it an extremely basic and non-technical process. This empowers marketing teams, because there’s no need to involve the IT team just to get a form build and deployed on the site.
Form submissions and data can also be customized to integrate with external systems like CRMs, Marketing Automation Systems, etc.
Multi-File Upload
When you need to add multiple files to your site — like when creating an image gallery or when adding a folder’s worth of documents to a section of your site — you can simply drag and drop them into Mura CMS, and you’re all done.
You can batch re-name them, and images get automatic creation of thumbnails and alternative size options (no need for external photo manipulation in Photoshop).
<h2>Front-end Developers</h2>
Mura CMS provides a lot of features and tools for developers looking to quickly build layouts and designs – there’s nothing in the way of getting your hands dirty with some code. In fact, it only makes it easier thanks to a number of features and capabilities.
Common Conventions for HTML, CSS, &amp; Javascript
Web Standards, HTML 5, CSS3, LESS, jQuery. All of those familiar languages are also standard practice in Mura CMS.
Mura ships with tons of built-in objects and features, all targetable with your own custom CSS or theme. So, designing and re-designing your website with Mura is as fast as it can be.
Direct Access to Markup
Need to add another container or even substantially change the markup of a built-in Mura object? No problem.
Mura CMS lets you easily override defaults at both the site and theme-level for complete control. You can create custom objects and stay on the upgrade path.
Mobile Support
Responsive or mobile-specific? Either one works with Mura CMS.
The platform ships with both Bootstrap 3 and jQuery Mobile, and offers several frameworks, wired up and available for download on the Mura CMS website.
<h2>Programmers</h2>
When the job requires a more technical touch, Mura CMS is able to flex its muscles accordingly. Here’s how the platform keeps programmers programming productively.
Events
Mura's front-end request lifecycle is fully event-driven.
So, developers are able to augment or override any of the default behaviors without needing to customize the Mura CMS core, which means you — the programmer — can customize Mura CMS as much as you want while staying fully update-safe.
ORM
To avoid unnecessary bloat, Mura CMS’ ORM provides a light-weight route towards quickly creating custom entities that seamlessly blend into Mura's object model, content versioning, and bundling.
As a result, you can quickly and easily craft custom apps and functionality all within Mura's default programming system.
Mura Scope
The Mura Scope provides a single point of access to everything that Mura provides. In turn, this allows code portability between execution contexts.
Mura Scope is similar to jQuery's syntax, so the average programmer can get up to speed quickly.
<h2>IT &amp; System Admins</h2>
The last thing you want from any CMS is for the complex stuff to be dealt with brilliantly, only for the most basic wants and needs to be left out. Here’s how Mura CMS takes care of the smaller, yet arguably most important stuff.
One-click updates
Updates to some CMS systems can be a pain, but thankfully your Mura CMS site only needs you to log into to the admin area as a super-admin before clicking the “update Mura Core” link.
Doing this simple task automatically updates Mura CMS to the latest stable release, with no need for lengthy downtime or compatibility testing. It’s supremely quick and easy.
Allow Customization &amp; Stay on the Upgrade Path
In almost every modern enterprising context, one size does not fit all. As a result, you and your team will need to make customizations on the fly that support your business in various ways.
The only problem is, many teams take steps to do this, only to find out years later that they have backed themselves into the corner on an old version.
Thankfully, Mura CMS allows teams to customize as needed and stay on the upgrade path without any hassle.
Multi-Site Support
Mura CMS empowers you to easily setup multiple sites in a single installation, and even share administrative rights between the sites.
Plugins, display objects, layout files and more can all be shared between the various sites, making development and maintenance much faster and more manageable.
So there you have it, productivity boosts for content managers, front-end developers, programmers and IT specialists alike — all under one Mura CMS roof.
Learn more about how <a href="http://www.getmura.com/features/serious-productivity" target="_blank">Mura CMS keeps everybody super productive</a>.
To find out more about Mura CMS, <a href="http://www.getmura.com/" target="_blank">visit their website</a> or check them out through our <a href="/products/mura-cms/" target="_blank">CMS Directory</a>.

How Mura CMS Keeps Every Team Member Productive

To cap off another featured week here at CMS Critic, I’m taking a look at the vital day-to-day content management features of <a href="http://www.getmura.com/" target="_blank">Mura CMS</a>.
Previously, I explored the way in which <a href="/how-mura-cms-keeps-every-team-member-productive/" target="_blank">Mura CMS helps all modern team members to stay productive</a>. Before that, I looked at the <a href="/mura-experience-platform-market-with-relevance-automation-amplification/" target="_blank">benefits of the Mura Experience Platform</a>.
<img style="max-width:200px" src="https://cmscritic.com/ms-content/uploads/2023/08/mura_cms_200x0.png" />
Mura CMS was recently made winner of the <a href="/2014-best-enterprise-cms-other-langs/" target="_blank">2014 People's Choice award for Best Enterprise CMS (Other Languages)</a>, and that had a lot to do with the platform’s core content management features.
Let’s take a closer look at some of those key features now.
<h2>Content Editing: Inline, In-context &amp; Staged</h2>
The content on your website is absolutely vital for converting customers, attracting subscribers and conveying beneficial information about your brand.
Thus, the most important aspect of any CMS, is the way in which it allows you to control and craft your content.
Mura CMS makes it easy.
All content can be directly edited right there on the page, simply by clicking on it.
<img style="max-width:289px" src="https://cmscritic.com/ms-content/uploads/2023/08/ss-usability-inline-editing.png" />
There are no windows popping up to distract or slow you down, while pages can be saved as drafts, previewed and published just as easily.
To avoid any mistakes, Mura CMS's versioning system makes it easy to roll back to a previous version of the page in seconds. So, there’s no more worrying about saving over good copy, because it’s so easily reversible.
Furthermore, built-in content staging allows you need to make changes to multiple pages at once, and publish them all at the same time.
<img style="max-width:289px" src="https://cmscritic.com/ms-content/uploads/2023/08/ss-usability-content-staging-2.png" />
The platform’s Change Set feature allows you to save as many edits as you want to a Change Set, and preview the site as if all your edits were live. Once you're done with your edits, a single button allows you to publish them all at once.
You can even stack Change Sets on top of each other, and preview the site as if they were all active. Now that’s neat.
<h2>Scheduled Publishing &amp; Powerful Permissions</h2>
Need a blog post or press release published first thing in the morning, but don’t feel like waking up early? No problem.
Mura CMS allows you to schedule times and dates for your content to go live, so you can organize yourself and your content accordingly.
<img style="max-width:280px" src="https://cmscritic.com/ms-content/uploads/2023/08/4.png" />
Interestingly, you can also schedule when you want content to be removed from the site — so there’s no more outdated events or job postings cluttering up your website. Batch changes (via Mura CMS's Change Set feature) can also be scheduled for automatic publishing at a specified date and time.
Speaking of organization, Mura CMS also gives you the tools to organise a workforce made up of team members who require different website permissions and administrative access.
For example, you want Alan, your latest intern, to post job listings, but you aren’t not ready to give him access to the entire site just yet.
To deal with this issue, Mura CMS enables you to grant administrative users access to just the sections you want, even down to the page level.
<img style="max-width:289px" src="https://cmscritic.com/ms-content/uploads/2023/08/ss-usability-permissions.png" />
Users can even have different administrative roles; some users can edit and publish, while others can only post draft content for others to approve and publish when they see fit.
These permissions can extend to every key module and functionality; your most trusted groups can have Super User access to the entire set of tools, while other groups are only allowed access to specific Modules and Plugins.
Organisation, security and productivity — all rolled into one excellent feature.
<h2>Drag-and-Drop Form Building, And A Lot, Lot More</h2>
Forms are a great way to gather information from visitors and customers. The only problem is, building useful forms is usually a technical task. But not with Mura CMS.
Mura lets you craft powerful web forms via a drag-and-drop interface, requiring absolutely no coding or technical know-how.
This frees up marketers and administrators to tackle form building, putting them in touch with their audience in a new and useful way.
<img style="max-width:289px" src="https://cmscritic.com/ms-content/uploads/2023/08/ss-usability-form-builder.png" /> 
Form submissions are automatically stored for detailed reporting and retrieval with zero database modifications needed.
Further content management features include workflow and collaboration management, simplified mass copy-and-pasting, built-in help, and more.
Learn all about <a href="http://www.getmura.com/features/outstanding-usability/" target="_blank">everyday content management with Mura CMS</a>.
To find out more about Mura CMS, <a href="http://www.getmura.com/" target="_blank">visit their website</a> or check them out through our <a href="/products/mura-cms/" target="_blank">CMS Directory</a>.

Simple Everyday Content Management With Mura CMS

During the recent CMS Critic North American Tour, Mike Johnston had the chance to sit down with Sean Schroeder and Matt Levine of the <a href="http://www.getmura.com/" target="_blank" rel="noopener noreferrer"> Mura CMS</a> team.
Mura CMS is built with one focused purpose in mind – to make it easier and faster for people to build and maintain even the most ambitious websites. Whether you need to do something as simple as adding a news release or as complex as integrating website data with an enterprise CRM system, Mura CMS provides a clear and complete toolkit.
Notably, the platform was recently crowned winner of the <a href="/2014-best-enterprise-cms-other-langs/" target="_blank" rel="noopener noreferrer"> 2014 People's Choice award for Best Enterprise CMS (Other Languages)</a>.
To get to know Mura CMS, check the aforementioned interview below.
<iframe src="https://www.youtube.com/embed/wDoMQpROFSw?feature=oembed" frameborder="0" allowfullscreen="allowfullscreen"></iframe>
This interview kicks off yet another featured week here at CMS Critic, with Mura CMS under the spotlight. So, stick around for more coverage,
To find out more about Mura CMS, <a href="http://www.getmura.com/" target="_blank" rel="noopener noreferrer">visit their website</a> or check them out through our <a href="/products/mura-cms/" target="_blank" rel="noopener noreferrer">CMS Directory</a>.

CMS Critic Interviews Sean Schroeder & Matt Levine of Mura CMS

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