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Shopify Article

As fireworks pocked the night skies across the U.S. this past weekend (a celebratory signal that summer has arrived), we had a chance to reflect on a busy June. Needless to say, it was a scorcher – especially in the CMS and DXP sector. Once again, we saw platform vendors holding major events around the globe, with several piling up on one another. 
One standout we covered at the very end of May was <a href="https://www.cmscritic.com/reflections-from-sanitys-structured-content-2022-conference/">Sanity's Structured Content 2022 Conference</a>, which offered some unique perspectives on the position of content as data. The substance was unique, relatable, and truly applicable to attendees – with some terrific keynotes from the likes of Dirk Voetberg from Spotify, Kusum Kanwar from Shopify, and Carrie Hane from Sanity. We took a snapshot of the event's sessions, which were held live in San Francisco and virtually in Oslo and London. Definitely worth checking out. 
While economic uncertainty continued to obscure the horizon for enterprise software vendors, companies like Strapi bucked the trend by <a href="https://www.cmscritic.com/strapi-secures-31-million-in-series-b-funding-plans-to-enhance-open-source-headless-cms-and-deliver-cloud-platform/">securing $31 million in Series B funding</a> to enhance its headless CMS. We also tracked <a href="https://www.cmscritic.com/visual-content-management-platform-boom-acquires-visual-production-company-lemonone/">acquisition news from BOOM</a>, a visual content management platform, as it announced the purchase of LemonOne – a visual production vendor. Along with updates from <a href="https://www.cmscritic.com/craftercms-releases-version-4-0-adds-api-powered-git-capabilities-and-composable-features/">CrafterCMS</a> and <a href="https://www.cmscritic.com/proventus-as-announces-release-of-relatude-cms-and-e-commerce-version-6/">Relatude CMS</a>, it was a busy 30 days.
As always, there were a few more stories sizzling on the backburner – right next to your hot dogs and burgers. So grab an ice-cold lemonade, light up a sparkler, and keep reading...
<h2>Shopify invests in Sanity, connecting commerce with content</h2>
We've already mentioned Sanity's fantastic Structured Content 2022 event, but the news doesn't end there. In June, the content platform <a href="https://www.sanity.io/blog/shopify-invests-in-sanity-connecting-commerce-with-content" target="_blank">announced</a> a partnership with <a href="https://shopify.com" target="_blank">Shopify</a> that includes a strategic investment from the e-commerce juggernaut. Sanity is the first CMS partner to launch an app for Shopify’s headless commerce framework, <a href="https://hydrogen.shopify.dev/" target="_blank">Hydrogen</a>, and is Shopify’s only public investment in a content platform company to date. The combo will offer Shopify’s millions of merchants new capabilities to improve shopping experiences by significantly "inspiring" product and brand content. 
As noted previously, Sanity approaches content from a unique angle by treating content as data. At the same time, storytelling lies at the heart of Sanity's vision – something that permeated the themes of its Structured Content 2022 event. One of the conference keynotes featured Kusum Kanwar, Senior Product Lead at Shopify, who talked about how content makes commerce "human." Both companies share a common focus on this expanded value of content – and now, by joining forces, Shopify and Sanity aim to bring commerce and content together so merchants can tell their stories, inspire audiences, and flexibly adapt product information, brand assets, and other content faster than ever. 
Shopify’s investment codifies Sanity’s potential as a complementary resource for sellers. The <a href="https://www.sanity.io/shopify" target="_blank">Sanity Connect </a>for Shopify app was purpose-built to operate with Shopify’s headless commerce stack, which features both Hydrogen and Oxygen. Armed with these capabilities, merchants building custom storefronts on Shopify can also deploy immersive product content with rich media, embed product content on external channels, enable one-click ordering anywhere on a website, orchestrate promotions to email and social media, and much more.
 
<img src="https://cmscritic.com/ms-content/uploads/2022/07/dotcms-image.jpg" alt="Image of dotCMS logo over a screen shot of the CMS user interface" />
<h2>dotCMS unveils major updates to its content authoring experience</h2>
<a href="https://www.dotcms.com/" target="_blank">dotCMS</a>, a leading hybrid-headless content management system, has <a href="https://www.dotcms.com/company/news/dotcms-unveils-major-updates-to-the-content-authoring-experience" target="_blank">announced</a> the latest edition of its platform. The new update includes a drag-and-drop content palette and story-like block editor, along with other enhancements to the overall content authoring experience. These product enhancements come on the heels of what dotCMS calls its "best year yet" in 2021, with that momentum driving a positive outlook for 2022.
In an effort to remain nimble around digital transformation, enterprise organizations are embracing <a href="https://www.cmscritic.com/mach-alliance-releases-study-on-adoption-of-mach-technologies-by-tech-leaders-qa-with-sonja-keerl/" target="_blank">MACH architecture and composability</a>. While microservices-based headless architecture brings many benefits and allows developers a great deal of freedom, brands cannot ignore the needs of their content authors – who are often forgotten in the shift to headless. 
The new dotCMS drag-and-drop content palette makes page building easier and improves the flow of content editing. In addition, the <a href="https://www.dotcms.com/docs/latest/changelogs" target="_blank">latest LTS version of dotCMS (22.03)</a> features a JSON-Based Content Store and improved content search results. 
<h2>Acquia Partners with Workato to power enterprise connectivity to Acquia CDP</h2>
<a href="https://www.acquia.com/" target="_blank">Acquia</a>, a leading digital experience platform, announced a partnership with integration and workflow automation platform <a href="https://www.workato.com/" target="_blank">Workato</a> to power enterprise connectivity to the <a href="https://www.acquia.com/products/marketing-cloud/customer-data-platform" target="_blank">Acquia Customer Data Platform (CDP)</a>. Organizations can integrate Acquia CDP with hundreds of external cloud services via secure, enterprise-grade APIs through out-of-the-box connectors.
With Workato-powered integrations like this (and others), marketers can achieve a faster path to connectivity with the services they already use. As a part of the <a href="https://www.acquia.com/products/marketing-cloud" target="_blank">Acquia Marketing Cloud</a> platform, Acquia CDP enables marketers to aggregate and activate data from technologies of their choice into a unified, 360-degree customer profile. From there, marketers can use Acquia CDP to orchestrate personalized, AI-powered campaigns across the entire omnichannel customer journey.
 
<img src="https://cmscritic.com/ms-content/uploads/2022/07/wpe-img-chianti-1024x512-v01.png" alt="Image of WP Engine plugins from Delicious Brains" />
<h2>WP Engine acquires popular Delicious Brains WordPress plugins, including developer favorite Advanced Custom Fields</h2>
<a href="https://wpengine.com/" target="_blank">WP Engine</a>, a leading <a href="https://wordpress.org/" target="_blank">WordPress</a> digital experience platform for websites and apps, <a href="https://wpengine.com/blog/wp-engine-acquires-delicious-brains-plugins-including-advanced-custom-fields/" target="_blank">announced</a> it will acquire five of the most popular developer-centric tools for WordPress from <a href="https://deliciousbrains.com/" target="_blank">Delicious Brains</a> – strengthening the company’s offerings for both traditional and headless managed WordPress. 
The plugins have a total installed base of approximately 4 million users and are widely adopted by WP Engine’s customers. The acquired software includes <a href="https://deliciousbrains.com/wp-migrate-db-pro/" target="_blank">WP Migrate</a>, <a href="https://deliciousbrains.com/wp-offload-media/" target="_blank">WP Offload Media</a>, <a href="https://deliciousbrains.com/wp-offload-ses/" target="_blank">WP Offload SES</a>, <a href="https://wordpress.org/plugins/better-search-replace/" target="_blank">Better Search Replace</a>, and a preferred developer go-to called <a href="https://www.advancedcustomfields.com/" target="_blank">Advanced Custom Fields</a> (ACF).
The acquisition of these widely-used WordPress plugins will expand WP Engine’s portfolio of market-leading developer tools, including WP Engine’s <a href="https://localwp.com/" target="_blank">Local</a>, the #1 Local WordPress development tool; <a href="https://wpengine.com/genesis/" target="_blank">Genesis</a>, the #1 WordPress theme framework; and <a href="https://wordpress.org/plugins/atlas-content-modeler/" target="_blank">Atlas Content Modeler</a>, which simplifies the development process of creating content models for headless WordPress sites.

CMS Monthly Recap: Shopify Invests in Sanity, dotCMS Updates Content Authoring Experience, WP Engine Acquires Plugins, and More

cms-critic-staff

Monthly Recap with fireworks in background

<a href="https://www.shopify.com/" target="_blank">Shopify</a>, a platform considered to be high up in the eCommerce food chain, has unveiled a storefront editor which lets anybody customize the look of their Shopify store in detail and across devices.
With price plans to suit all business sizes, combined with a feature-filled platform, Shopify is one of the world's leading eCommerce solutions for companies large and small.
<img src="https://cmscritic.com/ms-content/uploads/2023/08/storefront_hero_image.jpg" /> 
This new Storefront Editor feature enables merchants to easily customize things like logos, menus, typography, and more. The short video below takes you behind the scenes for a first hand look.
<iframe src="https://www.youtube.com/embed/N08ftKJ4c1U?start=36&amp;feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe>
Via their <a href="https://www.shopify.com/blog" target="_blank">official blog announcement</a>, Tom Burns of Shopify said:
<blockquote>“Storefront editor simplifies how you make changes to your store’s design by splitting your screen into two panels. In one panel, you’ll make design choices like picking colors, fonts, photos, and more. In the other, you’ll see a live preview of your store that updates as you make changes.”</blockquote>
You can learn more about <a href="/products/shopify/" target="_blank">Shopify via our CMS Directory</a>.

Shopify Unveils Storefront Editor

mike-johnston

Introducing the Winners of the 2021 CMS Critic's Choice Awards

Featured image of the 2021 CMS Critic Critic's Choice Awards badge with text that reads "2021 WInners"

<div>
It's hard to follow an act like the <a href="https://www.oscars.org/" target="_blank">Academy Awards</a>, especially after Sunday's "<a href="https://pagesix.com/2022/03/27/will-smith-chris-rock-to-work-out-slap-incident-after-oscars-2022/" target="_blank">slap heard 'round the world.</a>"
But hey, we'll give it a shot – and do it with decidedly less controversy and no long-winded speeches:
Today, we're proud to announce the winners of the 2021 CMS Critic People's Choice Awards!
From our entire editorial staff, we'd like to start with a big THANK YOU to our amazing community of CMS vendors and their incredibly passionate users. We had some, shall we say, "colorful" conversations across social media during the nomination period, and we enjoyed every opportunity to engage with our readers.
It was incredible to see the outpouring of love from people around the globe for their products of choice. That kind of brand loyalty seems increasingly rare. It says a lot about the people using these technologies, and the investment that CMS and DXP platforms are making to really listen to users – and bring them together. 
Before we announce the winners, let's do a quick review of the rules so you know how we got here:
<ul>
<li>First, our annual People's Choice Awards celebrate the top platforms that YOU – our readers – select. As they say, we have no dog in this race.</li>
<li>In late December of 2020, we invited everyone to nominate their favorite platforms across a set of categories on our website. </li>
<li>The top three nominees were selected and featured for general voting in each category.</li>
<li>Participants were able to vote only once, and companies that offered incentives of any kind were disqualified (there were no such shenanigans, BTW). </li>
<li>While we don't offer any golden statues, we do feature the winners on our website for posterity. And of course, you always have bragging rights. </li>
</ul>
We had a fantastic response to the People's Choice Awards this year, and participation has been off the charts since we released the final nominee list. It's always great to see this level of community engagement, and because this is a democratized experience, you never know what to expect from voting – so be prepared for some surprises.
Enough rambling, right? Let's draw back the curtain and proudly present the winners of the 2021 CMS Critic People's Choice Awards!
 
</div>
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<img style="max-width:600px;max-height:156px" src="https://cmscritic.com/ms-content/uploads/2022/03/contentstack-logo-white-bg.webp" alt="Contentstack logo" /> 
 
<h2>Best Enterprise CMS: Contentstack</h2>
This year's "Best Enterprise CMS" award goes to <a href="https://www.contentstack.com/" target="_blank">Contentstack</a>, a leader in headless and agile content management. Contentstack has huge momentum, and it's great to see emphatic support from its community of users. 
 
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<img style="max-width:600px;max-height:156px" src="https://cmscritic.com/ms-content/uploads/2022/03/adobe-experience-manager-logo-1.webp" alt="Adobe Experience Manager logo" /> 
 
<h2>Best DXP: Adobe Experience Manager</h2>
Given that <a href="https://www.adobe.com/cy_en/marketing/experience-manager.html" target="_blank">Adobe</a> has been the undisputed leader in <a href="https://www.cmscritic.com/key-takeaways-from-gartners-2021-magic-quadrant-for-digital-experience-platforms/">Gartner's Magic Quadrant for Digital Experience Platforms</a> for the fifth year in a row, winning our "Best DXP" honors wasn't a shocker. The Adobe brand is ubiquitous and recognized as a top contender across multiple technology categories. It also has a deep ecosystem of tools and partners. 
 
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<img style="max-width:400px;max-height:90px" src="https://cmscritic.com/ms-content/uploads/2022/03/joomla-logo-white-bg.webp" alt="Joomla logo" width="auto" height="auto" /> 
 
<h2>Best Free CMS: Joomla</h2>
Surprised that <a href="https://www.joomla.org/" target="_blank">Joomla</a> carried this category? Don't be. They've cultivated an enthusiastic fan base with a rising fervor for their favorite platform. Joomla continues to have a strong community of open source users, making it one of the top three most popular content management systems in the world - and winner of our "Best Free CMS" category. 
 
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<img style="max-width:400px;max-height:100px" src="https://cmscritic.com/ms-content/uploads/2022/03/grav-logo-smallsvg.webp" alt="Grav logo" width="auto" height="auto" /> 
 
<h2>Best Flat File CMS: Grav</h2>
This was a tight race with <a href="https://www.cmscritic.com/top-flat-file-cms-platforms-for-building-simple-websites-fast/" target="_blank">Kirby</a>, but in the end, <a href="https://getgrav.org/" target="_blank">Grav</a> took top honors. A consistent winner of our People's Choice Award for "Best Flat File CMS," Grav is also featured in our <a href="https://www.cmscritic.com/top-flat-file-cms-platforms-for-building-simple-websites-fast/">Top Flat File CMS Platforms</a> article.
 
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<img style="max-width:400px;max-height:90px" src="https://cmscritic.com/ms-content/uploads/2022/03/joomla-logo-white-bg.webp" alt="Joomla logo" width="auto" height="auto" /> 
 
<h2>Best Open Source CMS: Joomla</h2>
Despite the far-casting shadow of WordPress, <a href="https://www.joomla.org/" target="_blank">Joomla</a> won big with its community – in no small part to its continued investment in innovation. In fact, 2021 saw a host of new features added to the "Best Open Source CMS" platform, including the <a href="https://www.joomla.org/4/" target="_blank">Joomla! 4.0</a> release with notable improvements. We would like to congratulate the Joomla development team on their win in two categories.
 
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<img style="max-width:400px;max-height:100px" src="https://cmscritic.com/ms-content/uploads/2022/03/alfresco-logo.webp" alt="Alfresco logo" width="auto" height="auto" /> 
 
<h2>Best ECM (Enterprise Content Management): Alfresco</h2>
<a href="https://www.alfresco.com/" target="_blank">Alfresco</a> took home the gold for the "Best Enterprise Content Management" solution, proving its continued authority in the ECM space. Alfresco has enjoyed a successful run over the last few years, including <a href="https://www.cmscritic.com/hyland-acquires-alfresco-focuses-on-cloud-and-global-expansion-of-enterprise-cms/">an acquisition by competitor Hyland in 2020</a>. Despite being under the Hyland umbrella, the company still maintains its brand identity. 
 
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<img style="max-width:400px;max-height:100px" src="https://cmscritic.com/ms-content/uploads/2022/03/hikashop-logo-resized.png" alt="HikaShop logo" width="auto" height="auto" /> 
 
<h2>Best E-Commerce Solution: Hikashop</h2>
This was an interesting one, but the people have spoken: <a href="https://www.hikashop.com/" target="_blank">HikaShop</a>, the e-commerce solution for Joomla, was triumphant over two worthy competitors – <a href="https://www.cmscritic.com/top-10-open-source-ecommerce-platforms/">WooCommerce</a> and PrestaShop. While the competition was tight, there were surprisingly more fans from the Joomla community throwing their support in the ring. 
 
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<img style="max-width:400px;max-height:90px" src="https://cmscritic.com/ms-content/uploads/2022/03/shopify-logo-white-bg.webp" alt="Shopify logo" width="auto" height="auto" /> 
 
<h2>Best Headless Commerce: Shopify</h2>
<a href="https://www.shopify.com/" target="_blank">Shopify</a> has been giving Amazon a run for its money and earning loyal fans along the way. As the leading platform for building e-Commerce solutions – and doing it headlessly – Shopify has become one of the strongest and most trusted brands on the planet for creating online stores and digital commerce experiences.
 
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<img style="max-width:600px;max-height:156px" src="https://cmscritic.com/ms-content/uploads/2022/03/contentstack-logo-white-bg.webp" alt="Contentstack logo" /> 
 
<h2>Best Headless CMS: Contentstack</h2>
We have to hand it to the Contentstack crowd: you really brought the rain! Congratulations on cleaning up in both the "Best Enterprise CMS" and "Best Headless CMS" categories! While most notably a headless platform, Contentstack is also one of the <a href="https://www.cmscritic.com/mach-alliance-releases-study-on-adoption-of-mach-technologies-by-tech-leaders-qa-with-sonja-keerl/">founding members of the MACH Alliance</a>. 
 
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<img style="max-width:200px;max-height:100px" src="https://cmscritic.com/ms-content/uploads/2022/03/yootheme-logo.webp" alt="YOOTheme logo" width="auto" height="auto" /> 
 
<h2>Best Website Builder: YOOtheme</h2>
Always a perennial fan favorite, the "Best Website Builder" category has evolved to include some amazing tools that are getting progressively easier to use. This year, the crown goes to <a href="https://yootheme.com/" target="_blank">YOOtheme</a> - the popular page builder for WordPress and Joomla. While other popular platforms like Webflow and Gantry were in the running, YOOtheme won out with a sizable margin. Congrats to the community of fans that made YOOtheme a winner!
 
<hr />
 
<img src="https://cmscritic.com/ms-content/uploads/2022/03/hugo-logo-wide.svg" alt="Hugo logo" /> 
 
<h2>Best Static Site Generator: Hugo</h2>
The battle was hard-fought – and Gatsby has certainly been a fixture in our coverage over the last few years – but <a href="https://www.cmscritic.com/top-jamstack-static-site-generators-for-2021/">Hugo</a> brought the votes... so congratulations! As a leading static site generator, Hugo has touted its incredibly fast framework for building websites. It's clear that its community of users is continuing to grow and thrive, and showing the love for their favorite JAMstack frontend generator.  
 
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<img style="max-width:400px;max-height:100px" src="https://cmscritic.com/ms-content/uploads/2022/03/uniform-logo-white-bg.webp" width="auto" height="auto" /> 
 
<h2>Best Composable System: Uniform</h2>
We had a battle royale brewing in the newly minted "Best Composable System" category between <a href="https://uniform.dev/" target="_blank">Uniform</a>, <a href="https://www.sitecore.com/" target="_blank">Sitecore</a>, and <a href="https://www.acquia.com/" target="_blank">Acquia</a> – but there can be only one! Congratulations to Uniform for taking the throne and becoming our inaugural winner in this new and exciting segment. With big wind (and big investment dollars) at their back, Uniform is already making bold moves from a hiring and acquisition perspective, and we'll be looking for big things in 2022.  
 
<hr />
 
<h2>And that's a wrap for the 2021 People's Choice Awards! </h2>
<div>See that? Not a single moment of uncomfortable stage antics. That's just another benefit we have over the Oscars. </div>
<div> </div>
<div>While the pandemic threw us all for a loop, it's great to be back to a more normal and predictable cycle with our awards program. We look forward to this event every year because it gives us an opportunity to engage with our readers and learn about what platforms are scoring high in their books. At the end of the day, it's about honoring not just the winners, but our entire CMS community. </div>
<div> </div>
<div>There were some tight races going on in the year's competition, and a few surprises that gave us a moment to pause. But that's what makes the People's Choice Awards so exciting: in any given year, fans can come out of the woodwork and elevate their platform to the top echelon. </div>
<div> </div>
<div>Tomorrow, we'll be posting our Editor's Choice Awards. You're bound to see some alignment in certain categories, and you might be in for a few surprises as well. Our editorial staff made their picks based on a wide range of factors, and we're excited to share them with you. </div>
<div> </div>
<div>Thanks again to everyone for participating in the 2021 People’s Choice Awards. See you later this year!</div>

Oscar Who? We're Celebrating the Winners of the 2021 CMS Critic People’s Choice Awards 

Image of the 2021 CMS Critic People's Choice Awards logo with the Text "2021 Winners" to the right, all against a background image of fireworks.

Since its launch in 2006, <a target="_blank" href="https://www.shopify.com/">Shopify</a> has come to be one of the most respected ecommerce solutions on the web, supporting over 50,000 online stores to set up, sell and market their products.Shopify enables you to build an ecommerce website in seconds, upload or import your products, market yourself and track your growth in a variety of ways. The store itself is hosted by Shopify, although you may use your own unique domain name if you so wish.On June 4 th 2013, Shopify finally announced the arrival of Shopify 2, an updated, smoother version of its former self. The update came after a beta period lasting a few months, bringing with it a new admin interface, and an array of over 60 new features.<h2>The Impact of Shopify 2</h2>With the recent introduction of Shopify 2, the platform's admin panel has seen a complete revamp of its interface, along with the addition of a live theme preview editor. The update brings about a wide range of new, more intuitive administrative abilities and options.Shopify’s new host of features includes the ability for merchants to freely specify meta descriptions, offer partial refunds without having to use PayPal, as well as enjoy a newly improved search functionality to find order and customer information faster than ever before.Arguably, the biggest Shopify enhancements is the live theme preview, which allows merchants to build and customize the look of their store in a live preview window before publishing any updates. Colors, fonts, spacing, images and so on can all be refined instantly, yet no changes will be made until the admin is happy with the store's new look.Additional features include product bar codes, which allow for a seamless Google Shopping integration, along with easier page, product and blog editing.Aside from aesthetic and functional updates, Shopify 2 also bring two new price plans along with it. A new Starter plan valued at $14 per month, plus an Enterprise plan for $1000 per month. These pricing additions will help Shopify to appeal to both less experienced merchants, as well as the merchant who knows exactly what he or she is doing – and then some.<h2>Initial Thoughts</h2>Shopify is all about appealing to the masses. Upon entering the website, you are professionally presented with the Shopify sign up form, accompanied by the introductory video, which exemplifies the accessible nature of the ecommerce CMS.<img src="https://cmscritic.com/ms-content/uploads/2023/08/1700x0.jpg" alt="Shopify, review, ecommerce" />The sleek look and feel of the home page is carried on throughout the set up process and beyond. From the admin panel to the store themes, everything is tailored to suit both ecommerce novices and seasoned veterans.All Shopify plans include secure, unlimited ecommerce hosting, all via their in-house servers. This eradicates the need for the user to hunt for a good hosting plan elsewhere, making it ideal for merchants looking to build their first online store.<h2>Getting Started</h2>Signing up to Shopify is a piece of cake. After naming your store and entering some personal information such as your full name and email address, Shopify will spend no more than a few seconds to create your online store.Once the set up process is complete, Shopify will present you with your brand new, glossy admin panel. Rather usefully, it will also provide you with a short six step guide to get your store up and running as quickly as possible.<img src="https://cmscritic.com/ms-content/uploads/2023/08/2700x0.jpg" />The six steps illuminate the path to a successful store launch for those who have no experience, and also makes life easier for those who understand all there is to know about launching websites and configuring content management systems.Although the dashboard houses the six tutorial steps, it may have been beneficial for new, less experienced users to undergo an optional tour or interactive tutorial of the admin panel. Unfortunately, no such option exists, so once you leave the dashboard, you are very much alone.<h3>Adding Products</h3>To add products, you will need to navigate over to the “Products” button located on the left-hand side bar. Once there, you will be given the choice between manually adding new products, and importing products in bulk via CSV files, or through another platform.<img src="https://cmscritic.com/ms-content/uploads/2023/08/3.jpg" />For those of you who are migrating from another ecommerce CMS, importing your products from your previous platform will save a huge amount of time. Currently, Shopify allows users to import products from Magento, Volusion, eBay and WordPress. To begin the importing process, you will need to click “Import Products”.<img src="https://cmscritic.com/ms-content/uploads/2023/08/4700x0.jpg" />If you do not already run an online store on another platform, you can go ahead and add your products manually by clicking “Add Products”. The process of adding products from scratch is easy to understand, with plenty of room to expand on the product's description, price, and so on. One of the newly introduced features of Shopify 2 also allows you to add a meta description for each new product, which helps with optimizing the product for the search engines.<h3>Themes</h3>Heading over to the “Themes” button on the left-hand side bar will allow you to tinker with the standard Shopify theme – named “Radiance”, or to visit the Theme Store.<img src="https://cmscritic.com/ms-content/uploads/2023/08/5700x0.jpg" />All of Shopify's themes can be refined via their own theme settings, or by directly editing the HTML, CSS and JS files.Accessing and using the theme settings page is easily done. Colours, fonts, buttons and more can all be customised and previewed thanks to the newly introduced live theme preview feature.<img src="https://cmscritic.com/ms-content/uploads/2023/08/6700x0.jpg" />Shopify's Theme Store makes it easy to browse and select new themes for your website. The themes themselves appear elegant and professionally constructed, ensuring that whichever look you decide to go for, you won't be compromising on quality.However, it must be said that the pricing of the themes is questionable. Although there are a range of free themes available, anybody wanting to opt for more complex, paid for option will find that the price jump is a steep one. Aside from the free options, the cheapest theme comes in at $80, reaching up to $180.<img src="https://cmscritic.com/ms-content/uploads/2023/08/7700x0.jpg" />Such prices are certainly not unheard of when it comes to professionally designed ecommerce themes, but the gap between completely free and paid-for is quite a large one, which is slightly surprising.In comparison, Magento's themes are available from $49, whilst Woo Commerce offer a small selection of free themes, with their paid-for themes being capped at a price of  just $70.<h3>Domain names</h3>Upon creating your store, you will be given a Shopify sub-domain, looking something similar to “my-store.myshopify.com”.However, you can choose to buy a new domain name through your Shopify admin panel, or link your Shopify account to a domain name which you may already own.<h3>Shipping, Taxing and Payment options  </h3>Configuring your shipping, taxing and payment information is essential when opening an online store, and Shopify does a good job of simplifying the process.By clicking on “Settings” on the left-hand side bar, followed by “Taxes”, you will be presented with the option to set tax rates for your home country, as well as the rest of the world. Shopify will also offer to calculate the tax rate per sale using its own formula. Via this page, you can also choose to tax shipping charges, or add sub-region taxes.<img src="https://cmscritic.com/ms-content/uploads/2023/08/8700x0.jpg" />Heading over to the “Shipping” page, which is now located on the left-hand side bar, you can set the shipping rates for different countries and regions, as well as for products which weigh above a certain amount.<img src="https://cmscritic.com/ms-content/uploads/2023/08/9700x0.jpg" />When it comes to setting up your payment options, Shopify yet again does a great job of catering for the less experienced.Payments can be taken through PayPal, as well as via a range of credit and debit cards, with each one being extremely straightforward to set up. Additionally, payment methods such as cash on delivery and bank transfer can be configured.<img src="https://cmscritic.com/ms-content/uploads/2023/08/10700x0.jpg" />On the same page, you are given the option to write up your returns policy, terms and conditions, and other general notes which can be accessed by your customers just before checkout.<h3>Pages</h3>Being able to easily create and modify different web pages to round off your online store is vital. Pages such as the “About” and “Contact” page can make or break a sales conversion. Thankfully, Shopify once more rises to the challenge.<img src="https://cmscritic.com/ms-content/uploads/2023/08/11700x0.jpg" />By clicking the “Pages” button on the left-side bar menu allows you to add new pages and edit existing ones with ease.<img src="https://cmscritic.com/ms-content/uploads/2023/08/12700x0.jpg" />The text editor is well designed and easy to use, allowing you to insert images and exercise a range of different formatting styles. You can also configure SEO settings for each individual page.When you have successfully uploaded of your products and configured your various store settings, you will be all set to begin your online selling venture.All of the above steps are the essential for getting your ecommerce store up and running, but now is the time to launch, tweak and market your store to the masses – and Shopify provides everything you need to do a good job of it.<h2>Apps &amp; Extras</h2>Once you have hurdled the basics and launched your store, you will notice that Shopify offers a fair amount of extra apps and widgets which can be found via their <a target="_blank" href="http://apps.shopify.com/">App Store </a>, or by clicking the “Apps” button located on the left-hand side bar within your admin panel.<img src="https://cmscritic.com/ms-content/uploads/2023/08/15700x0.jpg" />There is a healthy amount of free and paid-for apps available, coming in categories to do with sales, marketing, social media and more.To make life even easier, Shopify doesn't need you to download or upload any files to install apps on your website. instead, you can add all apps directly from the app store almost instantly.<img src="https://cmscritic.com/ms-content/uploads/2023/08/16.jpg" /><h2>Marketing Your Store</h2>Refining your marketing strategy is an important part of launching and sustaining your online store's presence. Shopify offers a few ways to engage with new customers, and lure old ones back to your checkout page.<h3>Discounts</h3>By heading over to the “Discounts” section located on the left-hand side bar of your admin panel, you will be able to configure a selection of discounts and special offers which you can make available to your customers for marketing purposes.<img src="https://cmscritic.com/ms-content/uploads/2023/08/17.jpg" />Using this feature, you can set date ranges, discount codes and a variety of discount types, all of which are useful when it comes to marketing and generally reaching out to both old and new customers, enticing them back on to your online store.<h3><img src="https://cmscritic.com/ms-content/uploads/2023/08/18700x0.jpg" /></h3><h3>Blogging</h3>Blogging is a great way of ranking in the search engines and attracting new customers. Shopify provides a blogging platform which is exceptionally easy to get started with, even for users who have never published a blog post before.By clicking on the “Blog Posts” button on the left-hand side bar, you can immediately begin writing and publishing blog posts.<img src="https://cmscritic.com/ms-content/uploads/2023/08/19700x0.jpg" />Much like pages, blog posts are simple to set up, write, modify and publish. SEO settings are also provided to ensure you get the most out of your blogging. Once again however, it would have been useful to point out the relevance of blogging to ecommerce. With no guidance, many merchants will fail to reach the potential of their new blogs, if they use it at all.<h3>Tracking Orders and Customers</h3>Shopify does well to provide customer and order records and to help you keep tabs on the growth of your online store, and to help you understand its shortcomings.Both “Customers” and “Orders” buttons are again located on the left-hand side bar of your admin panel, allowing you to track all customer activity and information. The neatly presented metrics provided within these pages help merchants to track trends and gain insights from site traffic and sales.<img src="https://cmscritic.com/ms-content/uploads/2023/08/22.jpg" />Additionally, another update introduced alongside Shopify 2 allows you to review information arround abandoned checkouts via the “Orders” page. This information tells you about the customers who have abandoned the sale at checkout, giving you the option to email them to offer more support or perhaps a better deal.Generally, Shopify offers a great deal of marketing tools. Discount codes, Blogging, order metrics and even Shopify Apps – which can help with email marketing and social media, all combine to create a stellar marketing strategy.<h2>Getting Help</h2>When using any CMS, being able to seek help needs to be quick, easy and effective. Yet again, Shopify complies with the criteria.<img src="https://cmscritic.com/ms-content/uploads/2023/08/20.jpg" />Via the admin panel, the “Need Help” button is clearly visible, and offers the three useful options of getting in contact with customer support, visiting the discussion fourms, or even hiring a Shopify expert.Having said that, an FAQ section within the admin panel would have been a good idea, especially for those with no experience with setting up or using a CMS or online store.<h2>Price Plans</h2>Before Shopify 2, just three price plans were available to merchants. Such a limited pricing system, which originally started as high as $29 per month, priced out many merchants looking to get started in the world of ecommerce.<img src="https://cmscritic.com/ms-content/uploads/2023/08/21700x0.jpg" />However, Shopify 2 has brought with it two <a target="_blank" href="https://www.shopify.com/pricing">new price plans</a>, which consist of the “Starter” plan, valued at $14 per month, plus an “Enterprise” plan for $1000 per month. These new plans will certainly attract merchants looking to test the waters of ecommerce, whilst also catering for the executives and giants of the online world of commerce.Despite the relatively reasonable monthly prices, Shopify imposes a 2% transaction fee on both the “Starter” and “Basic” plans, reducing it to 1% for the “Professional” plan, and removing it completely thereafter. On top of the monthly fees, plus the standard PayPal transaction fees, it is not unfair to conclude that using Shopify alongside Payal – which will surely be a popular combination, is almost financially unfeasible.Also, in relation to the competition, Shopify's price plans are not the most favourable. Magento asks for similar monthly fees, starting from $15 per month, all the way up to $124 per month. However, the key difference is that Magento charges no transaction fees on any of its plans. Additionally, Woo Commerce is a free and open-source platform, charging no transaction fees.<h2>The Verdict</h2>Overall, Shopify does everything a good ecommerce CMS should do, and more. Undoubtedly, the release of Shopify 2 has propelled the platform to new heights, posing a serious threat to competitors such as Magento, WooCommerce and <a href="/products/bigcommerce">BigCommerce</a>.Getting your store online can be done in minutes, and all Shopify stores have the potential to look unique, with our without user knowledge of HTML or CSS. It does a brilliant job of appealing to both ecommerce novices and experts alike.<h4>Pros</h4><ul><li>Shopify is extremely quick and easy to set up, creating your store within minutes.</li><li>The updates of Shopify 2 greatly expand the potential of Shopify, bringing new features and capabilities to merchans on a variety of levels.</li><li>Migrating your store from a host of other platforms, or uploading products from a CSV file is incredibly easy.</li><li>The wide range of themes on offer can be customized in terms of colour, font, images, and even more thanks to theme HTML, CSS &amp; JS access.</li><li>customer and sales trends and insights can be gathered via the admin panel</li><li>The new admin panel is incredibly easy to use, understand and navigate, allowing you to upload products, make blog posts and create customer discounts in no time at all.</li><li>Enhanced abilities including partial-refunds, improved search filters and SEO friendly meta descriptions help round off Shopify's robust platform.</li><li>Customer support, discussion boards and even specially hired Shopify professionals are al on hand to provide assistance.</li><li>Google Shopping integration is easier than ever before, thanks to Shopify's introduction of product bar codes.</li><li>No third-party hosting required.</li><li>A 14-day free trial helps you get used to things before committing your payment details.</li></ul><h4>Cons</h4><ul><li>The two cheapest price plans each come with a 2% transaction fee, whilst the third offers a reduced 1% fee. These fees, alongside PayPal fees and Shopify's original monthly subscription, amount to quite a hefty sum, which will no doubt eat into any profits.</li><li>Shopify offers just 19 free themes, with the rest of the selection ranging in price from between $80 and $180.</li><li>An FAQ page within the admin panel, or an optional guided tutorial would greatly benefit merchants who are only just exploring the world of ecommerce.</li></ul><h2>Final Remarks</h2>Shopify does a remarkable job of making life simple for the ecommerce new comers who need constant guidance and simplification, whilst offering more a range of more advanced options and features for seasoned ecommerce professionals.Although many will find the ecommerce CMS to be pricey, others will argue that you get what you pay for. The release of Shopify 2 has made the platform easier to navigate and better to look at, whilst adding a huge array of extra features to an already robust set of functionalities.Shopify's revamped interface is well polished and gives attention to detail in areas where many other ecommerce CMS fail to touch upon. Without doubt, Shopify is a platform worth serious consideration for anybody looking to build an online store.<blockquote><a href="/products/shopify">Try Shopify</a>  </blockquote>

Shopify Review: Ecommerce, Only Simpler

<a href="https://www.shopify.com/" target="_blank"> Shopify</a> has partnered up with Pinterest and Coinbase to bring their users Rich Pins and a new way to accept Bitcoins as payment.
As one of the world's leading eCommerce solutions, Shopify has a wealth of features ranging from a user-friendly interface to physical store Point of Sale (POS) systems.
These two new features have been announced just days apart, making it a pretty good week for Shopify users who make use of Pinterest and Bitcoin. Here's a deeper look at each update.
<h2>Snazzy Pinterest Rich Pins</h2>
<a href="/shopify" target="_blank"> <img src="https://cmscritic.com/ms-content/uploads/2023/08/feature_f0825095-06fc-4ccc-8d2b-8220bfe8bf29700x0.jpg" alt="Shopify" /> </a> 
<a href="http://business.pinterest.com/en/rich-pins" target="_blank"> Pinterest Rich Pins</a> are enhanced Pinterest Pins that contain additional information within the Pin. There are five types of Rich Pins – Movie, Place, Recipe, Article, and Product. Online retailers can benefit from Product Pins which include real-time pricing and stock availability.
Before this update, Shopify users needed to add meta tag data to their site's code in order to set up Rich Pins. We’ve partnered with Pinterest to make the process much easier for our merchants. As of today, any images Pinned from Shopify product pages (by the merchant or their visitors) will be automatically published as Rich Pins.
Here's how Pinterest Rich Pins can help Shopify merchants:
<ul>
<li> Click-Through Rate: Improvement in CTR for many merchants. Target reported a  <a href="http://blog.ubervu.com/latest-pins-pinterest-brand-can-use-article-rich-place-pins.html" target="_blank"> 70% increase in traffic from Pinterest</a> when Rich Pins were enabled.</li>
<li> Discoverability:  Images become eligible for Pinterest’s own curated categories. The “ <a href="http://www.pinterest.com/gifts/" target="_blank"> Gifts </a> ” feed, for example, only considers Rich Pins for inclusion.</li>
<li> Price Notifications:  If you reduce the price of your product or run a sale, customers who repinned your products will receive an email from Pinterest notifying them of the price drop and prompting them to buy.</li>
</ul>
Here are some more details, along with how to <a href="http://docs.shopify.com/manual/settings/checkout-and-payment/payment-gateway#coinbase" target="_blank">get started with Rich Pins on Shopify</a>.
<h2>A Bit of Bitcoin</h2>
<a href="/shopify" target="_blank"> <img src="https://cmscritic.com/ms-content/uploads/2023/08/coinbase700x0.jpg" alt="Shopify" /> </a>
Also, following some beta testing from selected Shopify users, Coinbase's services have been drafted in to help Shopify users accept Bitcoin more easily.
Bitcoin is a digitl currency and a peer-to-peer online financial network that people use to send payments to eachother. The video below helps explain n a little more detail.
<iframe src="https://www.youtube.com/embed/s4g1XFU8Gto?feature=oembed" frameborder="0" allowfullscreen="allowfullscreen"></iframe>
Coinbase is an international bitcoin wallet and platform service already used by companies like Expedia and Google. Shopify's newly introduced Coinbase integration can be used alongside other payment services, like  <a href="https://www.shopify.com/payments" target="_blank"> Shopify Payments</a> and PayPal.
Coinbase offers a two-click checkout experience and simple refunds that make accepting bitcoin payments easy and convenient. All Shopify merchants can currently use Coinbase to accept bitcoin and anyone with a U.S. bank account can convert their bitcoin to USD.
Here's some more information, along with how to <a href="http://docs.shopify.com/manual/settings/checkout-and-payment/payment-gateway#coinbase" target="_blank">start accepting Bitcoin with Coinbase on Shopify</a>.
To get started with Shopify today, <a href="https://www.shopify.com/" target="_blank"> check out their website</a>.
Also, don't forget to check out  <a href="/products/shopify/" target="_blank"> Shopify via our CMS Directory</a>.

Shopify Announces Pinterest Rich Pins and New Bitcoin Payment Option

Shopify - The global commerce platform

Build your business with Shopify to sell online, offline, and everywhere in between.

The global commerce platform

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It's hard to believe that October has already come and gone.Maybe we can blame Halloween and the ensuing candy coma, but last month seemed surprisingly quiet in the CMS and DXP news cycle.But that's not entirely true: rather than tracking big mergers or major releases, we were served a number of small yet significant improvements from various vendors – more like those mini-sized candy bars that still get the job done.For the record, we're big fans of Almond Joy.The e-commerce sector drove most of the trends in an otherwise not-so-spooky month, with several companies releasing more integrations designed to make online selling easier and more accessible. We're also seeing headless commerce take center stage as more brands look to grow their online sales in an omnichannel world, and it's growing in popularity every day. If you're evaluating solutions, be sure to check out our recent article on the <a target="_blank" href="https://www.cmscritic.com/top-headless-commerce-platforms/">top headless commerce platforms.</a>If you're ready to close out October's tricks and treats, keep reading.<h2>Postman's 2021 "State of API" report shows the world is moving towards an API-first digital era</h2><img src="https://cmscritic.com/ms-content/uploads/2021/11/postman-report.jpg" alt="Postman chart image" />Forget Halloween. <a target="_blank" href="https://www.postman.com/">Postman</a>, a leading platform for building and using APIs, delivered an early Christmas gift with this year's free "State of the API" report. This baby is chock full of data and statistics about API trends across industries and has become a primer for understanding how API-first strategies are transforming everything. For the report, Postman surveyed more than 28,000 developers and API professionals who shared their thoughts on a range of topics, including their organizations' development priorities, how they get their work done, and where they see the industry going. Postman's authors combined these insights with data observed on the Postman API Platform to build a more complete picture of the current state – and the future direction – of APIs.Here are some of the key findings from the report:<ul><li>The pandemic changed the world, and the world responded with APIs: Just a short of two-thirds of respondents stated that the pandemic somewhat or significantly affected their work.</li><li>The API ecosystem is global and growing: Over the past 12 months, Postman users signed in from an impressive 234 different countries and geographies while making 855 million API requests (up 56% from the prior year).</li><li>Developers are spending more time with APIs: Exactly how much time is spent working with APIs? 49% of respondents said that more than half of the organization's development effort is spent on APIs – compared to just over 40% last year.</li><li>More companies are embracing the API-first philosophy: This year, 67% of survey respondents ranked themselves as a five or higher in terms of embracing an API-first philosophy, while only 62% ranked themselves in this way in 2020.</li></ul>Want more? Of course, you do! Let your own API consume the free 57-page report here.<h2>Mailchimp and Shopify launch direct integration</h2> <img src="https://cmscritic.com/ms-content/uploads/2021/11/mailchimp-shopify-e1635869888639.jpg" alt="MailChimp and Shopify logos" />Monkey see, monkey shop? Yup. And it's now easier than ever. Mailchimp, a leading email and marketing automation platform, <a target="_blank" href="https://mailchimp.com/mailchimp-and-shopify-launch-direct-integration/">announced</a> that they've partnered with Shopify – a leader in e-commerce – to deliver a new integration that's available today. New and existing users of both platforms will be able to connect their Mailchimp account to their Shopify storefront through <a target="_blank" href="https://mailchimp.com/integrations/shopify/">direct integration</a>, eliminating the need for third-party tools and manual data transfers.By connecting Mailchimp and Shopify, merchants will be able to combine the power of purchase data with marketing data and use those insights to help drive conversions, increase revenue, and reach more customers at the right point in their buying journey. The new integration also makes it possible for small business customers to connect with their audiences. This integration is of critical importance right now as retailers gear up for the 2021 holiday season. According to U.S. News &amp; World Report, this year's online holiday spending is <a target="_blank" href="https://www.usnews.com/news/economy/articles/2021-10-20/adobe-forecasts-record-online-holiday-spending-season-as-supply-chain-issues-persist#:~:text=Global%20online%20spending%20is%20likewise,new%20milestone%20in%20e%2Dcommerce.">predicted to increase by 11%</a>. By connecting MailChimp and Shopify, brands and retailers can accelerate their marketing and e-commerce capabilities and capitalize on more online transactions than ever before. "Last year, Mailchimp customers generated 36 percent more orders from Thanksgiving to Giving Tuesday than they did in 2019, showing just how important having an online presence for commerce and retail businesses really is," said Joni Deus, VP of App Marketplace at Mailchimp. "We're thrilled to have partnered with Shopify again ahead of our customers' busiest season to make it easier for merchants to reach their customers, sell more stuff, and be successful.""As our merchants prepare for the holiday season and continue to adjust to the new realities of commerce, we're excited to welcome Mailchimp to the Shopify Partner Ecosystem," said Fatima Yusuf, Director of Commercial, App Ecosystem, Shopify. "The combined power of Mailchimp's suite of marketing tools and Shopify's robust commerce infrastructure will level the playing field and unlock even more opportunity for independent businesses to grow and succeed into the future."<h2>Adobe adds Workfront integrations to creative and marketing apps</h2> <img src="https://cmscritic.com/ms-content/uploads/2021/11/adobe-workfront-featured-image.jpeg" />Talk about "working it out."Adobe has finally announced some new capabilities in <a target="_blank" href="https://www.workfront.com/integrations/adobe/experience-manager">Adobe Workfront</a>, targeting one of the most challenging aspects of delivering personalized content at both speed and scale: dynamic collaboration, communication, and workflows within creative teams and between creative and marketing teams.Of course, this has been a long-anticipated evolution. Last year, the creative experience powerhouse <a target="_blank" href="https://news.adobe.com/news/news-details/2020/Adobe-to-Acquire-Workfront/default.aspx">acquired Workfront</a> – a leading work management platform for marketers – for $1.50 billion. The goal was to integrate Workfront's capabilities into Adobe's Experience Cloud and allow customers to manage complex marketing workflows. Finally, that integration has begun to bear fruit. The new capabilities in Workfront integrate seamlessly with Adobe Photoshop, Adobe Experience Manager, and Adobe XD. As an example, the Photoshop plugin gives users the ability to work together through an embedded Workfront update screen. Creators can see tasks and issues and post and view comments related to their projects. They can also log time, export assets, and seamlessly collaborate on digital proofing, reviews, and approvals — all without ever leaving <a target="_blank" href="https://www.adobe.com/products/photoshop.html">Photoshop</a>. The integration with Adobe Experience Manager provides integrated approvals and content delivery for enterprises. You can sync metadata between projects and final assets – and keep the work flowing with advanced enterprise workflows, including auto-publishing of assets. This integration is currently available for enterprise customers.There's also an update to the <a target="_blank" href="https://www.adobe.com/products/xd.html">Adobe XD</a> plugin, empowering designers to work with internal/external stakeholders, log time, and view details on all projects, tasks, issues, and documents. They have full access to all Workfront folders and documents, can upload work, send shared links for review, attach proof workflows to assets and maintain version control. This plugin is available now on both the Adobe Marketplace and Creative Cloud Desktop.Adobe also announced additional capabilities to enhance experience delivery to B2B brands and make accessing Workfront features easier for all Adobe customers. This includes the Adobe Marketo Engage Connector for scaling customer engagement and supporting global efforts with a small team – and the Adobe Identity Service for authentication and validation of the end-users, including federation and Single-Sign-On (SSO)."The ability to align complex workflows, processes and the foundational work — especially those handoffs between marketing strategy and content development — is critical in enabling teams to get personalized content to customers faster, with greater impact, and aligned to company strategy," said Liz Miller, Vice President, and Principal Analyst at Constellation Research. "Adobe Workfront brings order to the nimble, bidirectional madness of marketing work, serving as the 'effectiveness engine' for the modern marketing machine so critical to moving digital business forward."<h2>BigCommerce launches Ads and Listings on Google, giving merchants a one-stop-shop to list and sync products for free</h2> <img src="https://cmscritic.com/ms-content/uploads/2021/11/bigcommerce-google-ads-e1635877084866.png" />Love it or list it... on Google. There's no question that Google is drifting deeper into the e-commerce ecosystem, providing a direct path "from search to sell" for a wide range of services. A lot of this has been exacerbated by the Covid-19 pandemic and the consumer shift to online purchases and deliveries. In fact, if you've searched for, say, a new pizza place near you, Google is serving up more than options – it's allowing you to view a menu and place an order without ever leaving Google.Sure, this presents some competitive challenges to e-commerce platform providers, but Google is a ways off from consuming all storefronts. In the meantime, they present a dynamic channel for sellers and retailers to reach audiences at the point of search.To that end, BigCommerce, the <a target="_blank" href="https://www.cmscritic.com/top-headless-commerce-platforms/">popular cloud e-commerce platform</a> for fast-growing and established brands, just announced the launch of <a target="_blank" href="https://www.bigcommerce.com/dm/google-native/?utm_source=Press%20Release&amp;utm_medium=Landing%20Page&amp;utm_id=Google%20Ads%20Listings">Ads and Listings on Google</a> – a new native app that enables small to medium-sized BigCommerce merchants in the U.S. to connect their store to the Google Merchant Center and add products for free. Merchants can also take advantage of Google Ads campaigns to reach more customers and uncover performance insights and trends, ensuring a consistent brand experience.<a target="_blank" href="https://www.bigcommerce.com/dm/google-native/?utm_medium=blog&amp;utm_source=partner_google&amp;utm_campaign=keyword_launch_post">With this new integration</a>, BigCommerce merchants of all sizes will be able to easily list their products for free on Google, create ad campaigns, and review performance metrics directly in their BigCommerce store. This also means BigCommerce merchants can now integrate with Google's shopping features across Search, Shopping, Image Search, and YouTube."Ads and Listings on Google is a logical next step for our omnichannel merchants to reach further and attract new customers who rely on Google's powerful shopping capabilities to drive traffic and growth," said Sharon Gee, Vice President and General Manager of Omnichannel at BigCommerce. "As more retailers enter the e-commerce landscape, the more crowded it will be for them to reach the right shoppers across the channels they're searching in. Ads and Listings on Google give merchants a true advantage to get discovered without ever having to leave their BigCommerce store."Merchants can directly access the Ads and Listings on the Google app via the BigCommerce Channel Manager, creating a one-stop-shop experience to upload products, produce paid ad campaigns, and generate reports to track and monitor shopper activities. Key benefits include:<ul><li>Manage product catalogs from a single location: Merchants can upload product listings, create paid campaigns and track and analyze performance all from within their BigCommerce store. Any changes will automatically sync to Google, ensuring a consistent brand experience across all Google channels.</li><li>Reach new audiences and drive traffic: Merchants can connect with the right shoppers at the right moment when they're searching for products across Google Search, YouTube, Gmail, and the web to extend customer reach further.</li><li>Gain more insight: In Google's Merchant Center, merchants can measure the impact of every sale and show products to the most valuable customers to better maximize marketing efforts.</li></ul>The Ads and Listings on the Google app are now available to all small to mid-sized BigCommerce merchants and currently support USD currency with international currencies soon to follow. Learn more about the <a target="_blank" href="https://www.bigcommerce.com/dm/google-native/?utm_source=Press%20Release&amp;utm_medium=Landing%20Page&amp;utm_id=Google%20Ads%20Listings">Ads and Listings on the Google app here</a>.

CMS Monthly Recap: Mailchimp and Shopify Launch Direct Integration, BigCommerce Launches Ads and Listings on Google, and More

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Featured image of CMS Critic Monthly Recap logo with background of Halloween decorations and jack-o-lantern

Top Headless Commerce Platforms

Headless commerce image of headless horseman and shopping bag

<a href="https://www.shopify.com/" target="_blank">Shopify</a>, one of the world's most popular eCommerce platforms, has just released a revamped, responsive checkout system.
As it is now well known, mobile browsing – and shopping – is now a bigger deal than ever. In fact, over <a href="https://www.shopify.com/blog/15206517-mobile-now-accounts-for-50-3-of-all-ecommerce-traffic" target="_blank">50% of traffic</a> to eCommerce sites now comes from smartphones and tablets.
In response to this rise in mobile shopping, and also in response to the calls of their users, Shopify has redesigned their checkout system. Let's take a look at what they did.
<h2>Optimized For All Screen Sizes</h2>
<a href="/shopify" target="_blank"><img src="https://cmscritic.com/ms-content/uploads/2023/08/blog-post-banner-03_0ddcb834-245a-45fa-bf54-9328867e2c50.jpg" /></a>
According to Shopify, their goal with this update was, “to create the world’s most conversion optimized checkout experience”.
Their Responsive Checkout adapts to different screen sizes, displaying a specifically optimized layout for whichever screen your customer is using.
For example, on mobile devices where screen space is limited, the order summary shifts from the right of the screen to the bottom of the page. This helps your customers complete their purchase faster and with less tedious scrolling, ultimately resulting in more orders for your store.
<h2>Brandable &amp; Customizable</h2>
<a href="/shopify" target="_blank"><img src="https://cmscritic.com/ms-content/uploads/2023/08/blog-post-banner-01_05792aa7-c2f2-4454-875b-aeecc32104c2.jpg" /></a>
With the introduction of Responsive Checkout, every Shopify online store now comes with easy design controls that give you powerful customization options for your checkout page. No coding required, of course.
You can upload a custom header image, edit the background color, add a logo and even a tagline. You can also customize your checkout’s primary, accent, and call-to-action colors to match your brand. International stores can also translate the page’s content into the language of their choice.
Furthermore, with Shopify's Responsive Checkout, your business is protected by Level-1 PCI compliant security – the same security used by large banks around the world.
All existing Shopify merchants can now preview and upgrade to Responsive Checkout in their admin dashboard as of right now. All new Shopify stores will have it enabled right from the get-go.
To read more about Shopify's new Responsive Checkout system, <a href="https://www.shopify.com/blog/15714308-introducing-responsive-checkout" target="_blank">have a read of their official blog announcement</a>.
Also, be sure to explore more of <a href="/products/shopify/" target="_blank">Shopify via our CMS Directory</a>.

Shopify Rolls Out Responsive Checkout

The exponential growth of ecommerce over the last few years in no secret to anybody.
As time goes on, more and more ecommerce new-comers enter the fray with fresh ideas and firm determination. They are of course joined by seasoned offline and online merchants reinventing their businesses on the web, where <a href="http://www.smartinsights.com/digital-marketing-strategy/online-retail-sales-growth/" target="_blank">research shows</a> that the sales figures are only getting healthier.
In light of this, most people looking to get started in ecommerce are looking for two things – functionality and simplicity.
<a href="/shopify" target="_blank">Shopify</a> is a popular ecommerce platform which holds both of these attributes, plus much more, just as I mentioned in my <a href="/shopify-review-ecommerce-only-simpler/" target="_blank">Shopify review</a> some months back. Now however, I'm going to discuss just how Shopify manages to make ecommerce as simple as can be.
<h2>1. Simple Store Setup</h2>
<a href="/shopify" target="_blank"><img src="https://cmscritic.com/ms-content/uploads/2023/08/sshot-1700x0.png" alt="Shopify Simplifies Ecommerce" /></a>
If you need to get your store online in a hurry, using Shopify is a great way to do it without losing out on quality along the way.
The initial sign up process is over in a matter of seconds, which is swiftly followed by an easy-to-follow six step plan designed to help you lay the foundations of your store, including a professional domain name, design and products. If you know what you want, you can have a fully functioning store set up within just minutes of signing up.
<h2>2. No Technicalities</h2>
<a href="/shopify" target="_blank"><img src="https://cmscritic.com/ms-content/uploads/2023/08/sshot-3700x0.png" alt="Shopify Simplifies Ecommerce" /></a>
Shopify offers plenty in terms of detailed customization features and other built-in tools which seasoned merchants will find useful. Yet, ecommerce newcomers will also be just as happy with the platform's alternative, non-technical approach.
Frankly, you don't need to know anything about web design, coding, or anything else technical in order to successfully Shopify. Beautifully pre-designed themes can be activated with just a few clicks, whilst the admin panel oozes simplicity to help you add products and pages in no time at all.
<h2>3. Easy Platform Migration</h2>
<a href="/shopify" target="_blank"><img src="https://cmscritic.com/ms-content/uploads/2023/08/sshot-4700x0.png" alt="Shopify Simplifies Ecommerce" /></a>
Shopify also makes life easy for those with existing stores hosted on other platforms, such as WordPress, Ebay and Magento.
Within the <a href="http://apps.shopify.com/" target="_blank">Shopify App Store</a>, you can find a host of specialised importer tools which will help you to migrate your online store from a variety of different popular platforms like the ones mentioned above. Once you install the app on your Shopify store, all you have to do is follow the instructions within the app, which will import your products in no time at all.
<h2>4. Theme Freedom</h2>
<a href="/shopify" target="_blank"><img src="https://cmscritic.com/ms-content/uploads/2023/08/sshot-5700x0.png" alt="Shopify Simplifies Ecommerce" /></a>
With over 100 free and premium themes to choose from via the Shopify Theme Store, you shouldn't be too hard-pressed to find a theme which is suitable for your industry.
However, on top of simply selecting a pre-designed theme, you can tinker with the design via some user friendly options pertaining to how your website header looks, social media buttons, additional layouts, and more. More experienced web designers can delve into the code of the theme, or even create a new Shopify theme from scratch.
<h2>5. Flexible Payment Gateways</h2>
<a href="/shopify" target="_blank"><img src="https://cmscritic.com/ms-content/uploads/2023/08/sshot-6700x0.png" alt="Shopify Simplifies Ecommerce" /></a>
Being able to offer your customers a convenient payment gateway is vital when it comes to ecommerce, and Shopify does a great job of recognizing that.
As well as giving you the option to offer popular payment options such as PayPal, SagePay, and over 70 other gateways, Shopify also handles credit card payments for you – globally.
<h2>6. Smart Marketing</h2>
<a href="/shopify" target="_blank"><img src="https://cmscritic.com/ms-content/uploads/2023/08/sshot-7700x0.png" alt="Shopify Simplifies Ecommerce" /></a>
Marketing your online store correctly can be a hard task for anyone. Thankfully, Shopify offers some pretty useful tools built-in to the admin panel to make the whole process a little easier.
For example, a fully integrated blogging platform can be added to your store, alongside in-depth visitor, customer and order tracking analytics. For search engine optimization purposes, Shopify enables you to specify page titles, meta tags and more, for both pages and products. All of these marketing features are rounded off nicely by Shopify's discount &amp; coupon code engine.
<h2>7. Offline POS Solutions</h2>
<a href="/shopify" target="_blank"><img src="https://cmscritic.com/ms-content/uploads/2023/08/sshot-8700x0.png" alt="Shopify Simplifies Ecommerce" /></a>
For those of you who have physical stores, Shopify's POS (Point of Sale) solution is where it gets really interesting.
<a href="https://www.shopify.com/pos" target="_blank">Shopify POS</a> is essentially an iPad application which allows you to sync your product inventories between your offline and online store, allowing you to take orders from both customers visiting your physical retail setting, as well as those visiting your website. Once your iPad is set up within your store, customers can browse your catalogue, select products and swipe their credit card using the Shopify Card Reader. Customers can then print or email themselves a receipt.
<h2>8. Endless Support</h2>
<a href="/shopify" target="_blank"><img src="https://cmscritic.com/ms-content/uploads/2023/08/sshot-9.png" alt="Shopify Simplifies Ecommerce" /></a>
Last, but not least on Shopify's list of simplifications, is the terrific support systems they have in place.
Shopify have a comprehensive approach to customer support, made up of a <a href="http://docs.shopify.com/support" target="_blank">dedicated support page</a> which aims to answer the most common questions, a <a href="http://ecommerce.shopify.com/forums" target="_blank">discussion forum</a> where you can ask thousands of other Shopify users for assistance, along with an extensive <a href="http://docs.shopify.com/" target="_blank">Shopify Manual</a>. If all of those options fail you, Shopify's support team can be contacted directly via live chat, email or phone.
So there you have it, 8 very good reasons for why you should try Shopify if you're looking for a simple, yet functional ecommerce solution. A great way to join the 60,000 people already using Shopify, would be to <a href="/shopify">check out their 14-day free trial</a>.
Additionally, you can learn more about <a href="/products/shopify/" target="_blank">Shopify via our CMS Directory</a>.

8 Ways Shopify Simplifies Ecommerce

Shipping to US-based customers is now faster and cheaper with <a href="https://www.shopify.com/" target="_blank">Shopify</a>, thanks to the platform's newly launched USPS postage label printing feature.
Shopify is one of the most popular eCommerce platforms in the world, serving merchants across the globe.
<a href="/shopify" target="_blank"><img style="max-width:256px" src="https://cmscritic.com/ms-content/uploads/2023/08/2010_6_23_shopify-green_256x256-1.jpg" /></a>
This new feature, dubbed “Shopify Shipping”, enables merchants to buy and print discounted USPS postage labels originating from their Shopify dashboard. Only a regular printer is needed to get the job done, while the fee for each label simply gets added to Shopify's monthly bill.
<h2>Discounts &amp; Queue Skipping</h2>
The discounts applied to each USPS postage label depend on the Shopify package being used. The Basic Plan entitles you to a 30% discount, and the Pro and Unlimited plans give you a 35% and 40% discount respectively.
<img src="https://cmscritic.com/ms-content/uploads/2023/08/image00_eab3b751-d357-4bae-9349-e03d816f8c3d_1.png" />
After printing, you can simply stick the label on a parcel and head off to any USPS location. Because you’ve prepaid the shipping costs, you’ll be able to skip the queue totally. You can even have USPS collect packages directly from your home or office.
It's also worth noting that Shopify users worldwide can buy and use these shipping labels, but only for items to be delivered within the United States.
<h2>Free Webinar</h2>
Shopify is holding a webinar to help their users make the most of Shopify Shipping.
<blockquote>“We’ll walk you through how you can save time and money by printing USPS labels in Shopify. We’ll also provide you with some additional education and free resources to help you successfully ship your products to your customers. It's happening on September 30, 2015, at 3pm Eastern /12pm Pacific.”</blockquote>
To find out more about Shopify Shipping, <a href="https://www.shopify.com/blog/54177669-now-you-can-print-usps-shipping-labels-in-shopify-saving-you-time-and-money" target="_blank">check out Shopify's blog announcement</a>.
Also, be sure to explore more of <a href="/products/shopify/" target="_blank">Shopify via our CMS Directory</a>.

Shopify Shipping Launched: US Shipping Now Faster & Cheaper

Selling on Facebook is a lucrative prospect, and so <a href="https://www.shopify.com/" target="_blank">Shopify</a> has made sure that their users aren't left behind by introducing the “Shop section”.
<a href="https://www.shopify.com/" target="_blank"><img style="max-width:256px" src="https://cmscritic.com/ms-content/uploads/2023/08/2010_6_23_shopify-green_256x256-1.jpg" /></a>
Shopify's Shop section makes it easy for merchants to showcase their products directly on their Facebook Page, improving product visibility right off the bat.
But that's not all. A Shopify seller can then send potential buyers to checkout on their own website, or have it handled totally within the Facebook website or mobile app.
<h2>Facebook Store App on Shopify Steroids</h2>
Some merchants will be asking why this update means so much when a Facebook Store app already exists for Shopify users.
But in reality, the Shopify Shop section feature takes selling on Facebook to a whole new level.
<img src="https://cmscritic.com/ms-content/uploads/2023/08/shopify-facebook-3597x0-is.gif" />
Instead of having a Shop tab on your Facebook Page, Shopify products will now have their own section on the main page, making products easier to access for visitors. Furthermore, the Facebook Store app doesn't work on mobile, while Shopify's version does.
According to the official Shopify announcement:
<blockquote>“A small group of Shopify merchants have already been selling their products using the new Shop section, and over the coming weeks we’ll be making it available to all Shopify merchants — at no additional cost.”</blockquote>
So, Shopify sellers should keep their eyes peeled for an email or alert from Shopify, notifying them of their free update.
Merchants have expressed their delight in the comments section of Shopify's announcement, further embellishing this rather exciting feature. For without a doubt, shopping on Facebook has just taken a big step forward.
Learn more about <a href="/products/shopify/" target="_blank">Shopify via our CMS Directory</a>.

Shopify Rolls Out Shop Section on Facebook Pages

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“Finally!”, will be the word on the lips of most Pinterest users this week. Buyable Pins are now becoming a reality, with Shopify becoming the first avenue for small and medium-sized businesses to sell using Buyable Pins on Pinterest.
Shopify is one of the world's leading eCommerce solutions, powering thousands of online stores across the world. The platform is known for its excellent level of integration with a wide range of popular third-party apps and platforms — which now includes Pinterest.
Here's how Shopify users can now profit from Pinterest.
<h2>Blue Means Buy</h2>
<a href="https://business.pinterest.com/en/buyable-pins" target="_blank">As Pinterest announced</a>, Buyable Pins will start appearing across desktop, iOS and Android devices within coming weeks. To spot them, just look out for Blue.
<img src="https://cmscritic.com/ms-content/uploads/2023/08/pinterest-buy-button.png" />
The Blue “Buy it” button lets consumers checkout and pay for products they discover on Pinterest. Currently, Apple Pay and credit cards make up the only two payment gateways.
To sell products on Pinterest as a Shopify users, all you need to do is add the new Pinterest sales channel to your Shopify account. This will automatically enable Buyable Pins for all of your products found on Pinterest. All of your Pinterest orders, products and customers will automatically be synchronized with Shopify, just like any other sales channel.
Also, there’s no additional cost to list or sell products using this new Shopify channel.
The setup process sounds very Shopify-like, by being remarkably simple.
To find out more about this new Shopify and Pinterest feature, check out <a href="https://www.shopify.com/blog/27719428-you-can-now-sell-on-pinterest-with-buyable-pins-and-shopify" target="_blank">Shopify's blog coverage</a>.
Also, be sure to explore more of <a href="/products/shopify/" target="_blank">Shopify via our CMS Directory</a>.

Buyable Pins: Shopify Teams Up With Pinterest

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