Articles - Page 159

What I Mean to Say: A Practitioner Perspective on AI, Semantics, and Content Evolution

msalvatierra

Have you ever wanted to offer personalization to your users on the through your website? Are you running Sitefinity? Now you can! Telerik has announced two new connectors for their popular .NET CMS platform that are intended to offer a broader range of personalization options that have previously not existed.
<blockquote>“We live in a real-time world in which customers don’t want to wait or feel unknown or underappreciated. That’s why personalization has become so key to those organizations looking to conduct business online,” said Martin Kirov, Executive Vice President, Sitefinity division, Telerik. “Our customer base is made up of some of the largest, most well-known organizations in the world. They account for more than 70,000 users with daily web traffic in the millions. They depend on us to offer solutions to not only compete, but to strongly stand out in the face of an ever-evolving and crowded online marketplace.”</blockquote>
<ul>
<li>Sitefinity  <a href="http://www.sitefinity.com/cms-marketing-automation-integration" target="_blank"> Connector for Marketo </a>  —Monitors and tracks visitor behavior; increases conversions and improves sales by transferring online data (page visits, form submissions and file downloads) to build lead scores for personalized nurturing campaigns and more dynamic website experiences. Learn more about the Sitefinity Connector for Marketo  <a href="http://launchpoint.marketo.com/telerik-sitefinity/996-sitefinity-web-content-and-experience-management-platform" target="_blank"> here </a> .</li>
</ul>
<ul>
<li>Sitefinity  <a href="http://www.sitefinity.com/connector-for-salesforce" target="_blank"> Connector for Salesforce.com </a>  —Empowers the sales organization by populating the CRM with data (form submissions, recently viewed pages and file downloads) to build personalization rules and to customize and enrich the visitor’s online experience, based upon their persona type.</li>
</ul>
<blockquote>“Today’s customers want an experience that is customized just for them, whether they are browsing a website or receiving an offer. The power of the Sitefinity and Marketo integration now means that these two customer experiences can be intelligently connected,” said Robin Bordoli, Vice President of Partner Ecosystems at Marketo. “Data sharing between Sitefinity and Marketo means marketers can now personalize and synchronize content and themes across all channels and touch points with potential buyers, including web content and lead nurturing campaigns.”</blockquote>
Screenshots:
<img src="https://cmscritic.com/ms-content/uploads/2023/08/pr_screenshots_marketo780x0.jpg" />
<img src="https://cmscritic.com/ms-content/uploads/2023/08/pr_screenshots_salesforce780x0.jpg" />
Learn more about <a href="/products/sitefinity/">Sitefinity</a>.

Telerik announces new connectors for Marketo and Salesforce.com

mike-johnston

GOSS have now officially released the latest version of their content management system, the GOSS iCM (intelligent Content Management) v10.
Many high profile websites currently utilise GOSS' technology, including the BBC, the UK Met Office, and over 70 other UK public sector organisations. It goes without saying then, that GOSS has a solid history of success. A history they will hope to build upon with the launch of GOSS iCM v10.
The updated version of their CMS brings about a number of sweeping changes, including a brand new user interface, social media integration advancements, drag-and-drop editing and so forth.
GOSS have highlighted that many of their updates come in the face of restricted public sector budgets, and general belt tightening by most organisations. They aim to help cut costs by simplifying and streamlining a host of processes deemed vital to large corporations and governmental bodies. So, let's review the changes GOSS iCM v10 brings.
<h2>Integration on a Whole New Level</h2>
One way in which GOSS iCM v10 helps to minimize effort for users, is through some pretty extensive integration with other business tools, including social media, payment gateways, marketing applications and so on.
GOSS iCM v10 uses these media networks, SaaS (Software as a Service) systems and other platforms to help create a Single Customer View, which aggregates all of the data held on customers or individuals, by the company in question. 
The Single Customer View makes it easy to access this wide range of information within one, manageable interface. This information can include things like order statuses, service updates and more.
<img src="https://cmscritic.com/ms-content/uploads/2023/08/sshot-3.png" alt="GOSS iCM v10" />
The integration of SaaS systems and social media, will help organisations build a seamless link between their website and other tools offering more flexibility and more information, but with less work.
<h2>Enhanced Form Capabilities</h2>
GOSS have also worked hard on streamlining the processes surrounding online data forms, making it easier for organisations to create forms, and to offer their customers a more user friendly experience.
This is all thanks to GOSS iCM v10's newly improved drag-and-drop script editor, which allows administrators to quickly and easily build, modify and customize online forms.
<img src="https://cmscritic.com/ms-content/uploads/2023/08/sshot-1.png" alt="GOSS iCM v10" />
Additionally, improved non-technical editing in the form of WYSIWYG editor, makes it simple for website administrators to implement changes surrounding online forms, as well as across the entire website itself. 
These improvements mean that administrators need to know nothing about coding in order to successfully build forms and create content, which will inevitably save both time and money in the long run.
<h2>Interface Changes, Sub-Site Creation &amp; More</h2>
On top of these integration enhancements and online form improvements, GOSS iCM v10 also brings about a wide range of other updates.
For example, administrators will benefit from a revamped control panel interface, with larger, clearer icons and faster navigation. Quick links and shortcuts can also be created, giving users fast access to different areas of their website, admin panel, and even third party applications.
<img src="https://cmscritic.com/ms-content/uploads/2023/08/sshot-2.png" alt="GOSS iCM v10" />
Another useful update, is the sub-site management feature. Many organisations create sub-sites to run events, promote products, and so forth. With GOSS iCM v10, administrators can create and manage sub-sites from their control panel, allowing their sub-sites to inherit the capabilities of their main site. This will make sub-site creation far easier, quicker and more manageable than ever before.
For full details on the points highlighted above, plus a long list of all updates and enhancements brought about by GOSS iCM v10, <a href="http://www.gossinteractive.com/v10-overview">check out GOSS' official overview of their v10 launch</a>.

GOSS iCM v10 Launched

Wow, some interesting news has come out of the Telerik camp this morning. Apparently, their flagship product, Sitefinity has hit 70,000 users which is a huge gain of 40,000 in the last 12 months. Ever more favourable is the news that 49 of those customers are in the Fortune 500. Pretty good statistics!
According to Martin Kirov, Executive Vice President for Telerik's Sitefinity:
<blockquote>“In 2013, we delivered the first truly mobile web content management platform that gives organizations the flexibility to pick the mobile strategy that's best for them, rather than one their vendor supports. But we've delivered so much more, too – whether aligning ourselves with the best services teams around the world or providing integrations with popular business technologies that enable organizations to deliver a more personal experience to their audience through richer context. We have no intention of slowing our innovation down. Look for more exciting announcements in the coming months.”</blockquote>
Sitefinity has also been the winner of a number of awards, namely:
<ul>
<li>American Business Awards (SM) (Stevie) “People's Choice Awards – Favorite Content Management Solution” and “New Product or Service of the Year – Software – Content Management Solution” – Gold Winner</li>
<li>KMWorld “2013 Trend-Setting Product” – Sitefinity 6 was selected by the panel because it demonstrates thoughtful, well-reasoned innovation and execution for the most important constituency: the customer.</li>
<li>International Business Awards(SM) (Stevie) “Best New Product or Service of the Year – Software – New Version” – Silver Winner – “Complete Mobile Strategies Now Possible with Telerik Sitefinity 6”</li>
<li>Golden Bridge Awards – Two finalist designations for “Mobile Innovative Products or Services” and “Mobile/Wireless Solutions”</li>
</ul>
<a href="/products/sitefinity/">Learn more about Sitefinity</a>

Telerik Sitefinity Adoption hits New High

Today, ClassDojo, one of the world’s fastest-growing education technology startups, is launching in Canada with language support for French and English, as well as 14 additional languages, including Spanish, German, and Chinese. Already, teachers and students in more than 120 countries are using ClassDojo in English; however, this launch marks the first time teachers within Canada can use ClassDojo in their native language to help develop their students’ behaviors and character strengths–like persistence, curiosity, creativity and hard work–that can improve both their academic–and lifetime–success.
ClassDojo is a web and mobile service for teachers to help them improve behavior with their students. It is extremely easy-to-use for teachers: they only need one device, such as a laptop or mobile device. All teachers need to do to is:
<ul>
<li>Sign up at <a href="http://www.classdojo.com/" target="_blank" rel="noopener noreferrer">www.classdojo.com</a></li>
<li>Add their class list</li>
<li>Select the positive behaviors they want to develop</li>
</ul>
Teachers can then easily reinforce the selected behaviors by giving students feedback points in real time, using a laptop or mobile device. When feedback is given, a visual and auditory cue is triggered that notifies the student of their progress. These feedback points are automatically stored, analyzed, and collated into progress reports that teachers can share with other teachers, administrators, parents, and students.
Since its launch in July 2011, ClassDojo has become the world’s fastest growing education startup: in the past year alone, the company has gone from 3.5 to 17 million teachers and students using the service. The tool has seen viral success with teachers across the globe using, recommending, and sharing ClassDojo with other teachers; this growth is unprecedented in education technology and highlights the demand by teachers for a solution to behavioral development in their classrooms.
<blockquote>
“Building positive behaviors is shown to improve a child’s academic and lifetime outcomes,” says ClassDojo co-founder, Sam Chaudhary. “Our goal is to help teachers address this ‘other half’ of education that goes beyond test scores, towards helping students build positive behaviors for learning and helping them become well-rounded individuals.”
</blockquote>
ClassDojo’s co-founders, Sam Chaudhary and Liam Don – a former teacher and education technology PhD respectively – have been vocal about having teachers guide the company’s product development from the very start. In fact, the added language support was spearheaded by groups of teachers using ClassDojo internationally that were eager to translate the site into their native language. Today’s launch furthers ClassDojo’s mission to help students all over the world develop the behaviors and character strengths they need for academic and lifetime success, in and out of the classroom.
ClassDojo is a web and mobile classroom tool that helps teachers improve behavior and built positive learning habits and character strengths with their students. It is free for teachers. Find out more about ClassDojo here: <a href="http://www.classdojo.com/" target="_blank" rel="noopener noreferrer">www.classdojo.com</a>.

World's Fastest Growing Education Startup Launching in Canada

We are half way done the voting stage for People's Choice Awards and we've seen a huge response!
We have received thousands of votes in all categories and are getting close to the end of this years People's Choice awards. We're excited to begin announcing the winners of these awards throughout October.
Also during the month of October, the judges (to be announced here shortly) will begin deliberating on the various categories for the Critics Choice portion of the awards. This is where the judges choose the best of the best based on our experience and familiarity with the market.
We wanted to thank everyone for their participation in this years awards and for making it the single most popular awards program on the ‘net. We never expected it to take off as quickly as it did, but now that it has.. we have huge plans for next year.
So <a href="/cms-critic-awards/">keep on voting</a> and get ready for the announcements starting October 1, 2013.

Keep the votes coming!

Content Management Vendor Nuxeo has announced that they have acquired an additionsal $3.8 million in funding from venture capital firms. This brings the total amount raised to $9.5 million to date.
Acording to Nuxeo, they will use the new capital to support their rapid growth in the U.S. market. Nuxeo launched a presence in the U.S. market in 2009, and has exceeded revenue expectations in the region in the past 3 years, with over 100% growth annually since 2011. The U.S. market now represents more than 50% of new subscription sales for the company.
The capital will support a range of activities, such as building out consulting and support teams, and expanding the sales presence in North America.
<blockquote>“Our product appeals to architects, developers, and project managers in technology-enabled companies,” said CEO Eric Barroca. “Nuxeo clients such as Electronic Arts, Sharp, FICO, Netflix, and Jeppesen/Boeing are using the Nuxeo Platform to build applications to solve problems in their particular business context. Our business model is based on annual subscriptions, so we are deeply invested in the success of our customers' projects. We've reached a stage in our growth where we need to expand so we can maintain our high standards for support and project guidance.”</blockquote>
Nuxeo's business model centers on a subscription offering that includes support, maintenance, and application design and deployment tools. Nuxeo is sustaining a monthly subscription renewal rate of 105% globally, indicating both a high level of customer satisfaction and bigger renewal contracts to accompany growing projects. This corresponds to a negative churn rate, which is much better than average for the software industry.
Learn more about <a href="/products/nuxeo/">Nuxeo</a>.

Nuxeo adds $3.8 million in funding

Power your CMS on AWS

Manage your websites & apps in the most trusted cloud.

#ffffff

Jahia, today announces the availability of Jahia xCM 6.6.2 in Community and Enterprise distributions, and of Jahia Wise 1.8, its social and collaborative document sharing solution (Enterprise distribution).
These new versions are Services Packs resulting from continued collaboration with the community, which makes it possible to constantly enhance the user experience, performances and stability.
For all Jahia customer projects combining critical portal and content management aspects, these new versions mean significant improvements in terms of scalability, speed and stability, including:
<ul>
<li>For Jahia xCM, a significant improvement of response times when viewing and contributing to a project, with display times almost 50 percent faster; optimization of the clustering, making it possible to linearly extend the scalability of the consultation front end for web and mobile projects.</li>
<li>For Jahia Wise, the ability to manage up to 1 million documents while maintaining an optimal user experience.</li>
</ul>
Socomec and La Poste in France, Desjardins in Canada, the Landtag of Baden-Württemberg in Germany, General Motors and Phoenix in the United States, to name but a few, recently selected Jahia over proprietary or Open Source competing solutions, for critical and complex projects. The choice made by these large organizations demonstrates that Jahia’s vision is consistent with the needs of enterprises: application convergence (portal, web, research, document, social, collaboration and mobile).
These recent deals allowed Jahia to achieve the best half-year results of its history with a growth of over 70 percent compared to the first half of 2012.
<blockquote>“We have been working jointly with members of our community, our clients and partners for over 10 years. This allows us to address the strategic challenges of large companies. Whether for portal, extranet, intranet, web or mobile projects, Jahia’s unparalleled portal/content unification naturally convinces them to choose our offering over all other solutions on the market. Developers, especially those working for our partners, appreciate the increased development speed provided by our exclusive tool – the Jahia Studio – and its suite of modules, when implementing digital portals. All this demonstrates that our platform is robust, feature-rich and relevant in the long term.” Elie Auvray, CEO of Jahia Solution Group SA, comments.</blockquote>
Downloads and Migration Tools
<ul>
<li>Jahia xCM Community distribution (Windows and Linux) – <a href="http://click.icptrack.com/icp/relay.php?r=74469271&amp;msgid=309164&amp;act=8Y2D&amp;c=870976&amp;destination=http%3A%2F%2Fwww.jahia.com%2Fdownload-develop%2Fdownload%2Fcommunity-distribution.html" target="_blank">here</a></li>
<li>Migration package from Jahia xCM 6610 to Jahia xCM 662 Community distribution – <a href="http://click.icptrack.com/icp/relay.php?r=74469271&amp;msgid=309164&amp;act=8Y2D&amp;c=870976&amp;destination=http%3A%2F%2Fwww.jahia.com%2Fdownload-develop%2Fdownload%2Fcommunity-distribution.html" target="_blank">here</a></li>
<li>Jahia xCM Enterprise distribution (Windows and Linux) – <a href="http://click.icptrack.com/icp/relay.php?r=74469271&amp;msgid=309164&amp;act=8Y2D&amp;c=870976&amp;destination=http%3A%2F%2Fwww.jahia.com%2Fdownload-develop%2Fdownload%2Fenterprise-distribution.html" target="_blank">here</a></li>
<li>Jahia Wise Enterprise distribution, migration packages for Jahia xCM and Wise Enterprise distribution – available on the client extranet.</li>
</ul>
Screenshots
<img src="https://cmscritic.com/ms-content/uploads/2023/08/jahia-wise-interface250x0.png" /><img src="https://cmscritic.com/ms-content/uploads/2023/08/jahia-wise-workspace-home-page250x0.png" /><img src="https://cmscritic.com/ms-content/uploads/2023/08/jahia-wise-feeding-document-by-email250x0.png" />
More details on <a href="https://www.jahia.com/">Jahia xCM</a> and <a href="https://www.jahia.com/">Jahia Wise</a>

Jahia Announces the Availability of Jahia xCM 6.6.2 and Jahia Wise 1.8

The Jaws Project has announced a new update to the incredibly easy to use Jaws CMS.
<img style="display:block;margin-left:auto;margin-right:auto" src="https://cmscritic.com/ms-content/uploads/2023/08/control-panel835x0.png" />
This update offers tons of new features such as a new forums gadget, a comments gadget for centralize manage comments and much more.  Here's a quick summary of some of the updates in this release:
<ul>
<li>Added Forums gadget</li>
<li>Added Comments gadget for centralize manage comments</li>
<li>Added Jaws_ORM</li>
<li>Added mootools framework as default javascript library</li>
<li>Added support dynamic ACLs</li>
<li>Added BBCode plugin</li>
<li>Added inline playing audio/videos by using BBCode plugin</li>
<li>Added HTTP errors handling to UrlMapper gadget</li>
<li>Added installing jaws with sample data</li>
<li>Added some new actions: online user, online statistics and latest registered users</li>
<li>Added CAPTCHA to login box for security reason</li>
<li>Added authentication type selection to front-end login box</li>
<li>Added profile, about and contacts actions to Users gadget</li>
<li>and much more.</li>
</ul>
For more details on this release, follow their home page link.

Jaws Project releases new updates to Jaws CMS

After being founded in 2007, SocialGO has grown from strength to strength, becoming one of the best social networking CMS available today, supporting well over 400,000 websites.
SocialGo actually offers two separate social platform builders. SocialGo Classic is the option which allows you to use pre-set configurations to quickly create a social network. Alternatively, SocialGo Pro offers a wider range of features, directed at more experienced users who are aiming to create a fully customizable, feature rich social website.
Both options allow you to get your website and content online within minutes, in a way which is professional and socially optimized. You can be completely hands-on, by editing themes and creating custom pages, or you can opt for a more hands-off option, allowing the SocialGO experts to take on the task of building your social website for you.
<h2>Extensive Social Features</h2>
Since SocialGO is all about social networking, it's vital that it gives our users the ability to utilize their handles from the biggest social media websites around, such as Facebook, Twitter and YouTube.
Your users will be able to sign up with your website quickly and easily via Facebook, embed videos and images from YouTube and Flickr, and more.
<img src="https://cmscritic.com/ms-content/uploads/2023/08/sshot-3.png" alt="SocialGo" />
SocialGO Pro users will also be able to offer their members access to a Twitter sign up option alongside the standard Facebook feature, advancing an already solid social integration feature.
Whether you are looking to build a social network from scratch, or offer a new residence for an existing one, having these integrated social features is vital for any online community. This is down to the fact that, instead of competing with the giants of social media, SocialGO enables you to use them for the benefit of your members.
<h2>Leave it to the Pros</h2>
If you're weary of setting up your social network, SocialGO offers a service to help give you the running start you need.
From as little as $250, SocialGO offer three comprehensive design and build packages. The packages ensure that your website is built by SocialGo's professionals, who will take your brand and idea, and put them into action for you. Once they're done, you will have a social network which is aesthetically pleasing, and tailored to your own taste.
<img src="https://cmscritic.com/ms-content/uploads/2023/08/sshot-4700x0.png" alt="SocialGo" />
Services offered within the packages include bespoke theme designs, custom pages, headers and even CSS coding. What's more is, SocialGO also offer search engine optimization services, logos and a 3 year redesign.
<h2>Everything You Need to Build a Thriving Community</h2>
As well as service to design and build your SocialGO website as previously mentioned, you can also rest assured that you won't be left without the right tools once you begin recruiting members, marketing, expanding and even monetizing your online community.
SocialGO gives you everything you need to build a successful social network, and then some. For example, you can monetize your online community via membership fees, which can be paid via PayPal and ClickandBuy.
<img src="https://cmscritic.com/ms-content/uploads/2023/08/sshot-2.png" alt="SocialGo" />
Additionally, you and your members can enjoy the functions of instant messaging, video chat, blogs, forums, and much more. You also don't need to worry about the size of your community, as SocialGO allows you to have an unlimited number of members.
<img src="https://cmscritic.com/ms-content/uploads/2023/08/sshot-1700x0.png" alt="SocialGo" /> 
Overall, SocialGO offers a pretty comprehensive social network building solution, dividing their services into both the Classic and Pro platforms. Both platforms have their advantages, with one being suited to a quick, streamlined launch, whilst the other enables you to take a more detailed and executive approach to building your social network or online community.
Whichever of the two platforms you opt for, you can take comfort in the fact that SocialGO has a solid history and a thriving user base, both of which prove the effectiveness of their community building products.
Sound good? Find out more about SocialGO, or check out their 14-day free trial.

SocialGO: Online Community Building Made Easy

2012 was the first year we decided to step up and fill the void in the CMS community by bringing the Critic's Choice CMS Awards to the world. We never expected it to turn into such an amazing success and are very excited that it's received (and continues to receive) such great interest throughout the world. 
As you know, we have two portions of the awards; the People's Choice (where the public votes and chooses their favorites) and the Critic's Choice portion (where judges select the best of the best).
This year, we've brought on two additional judges to work with us on the hard task of selecting the cream of the crop for the Critic's Choice portion of the awards and we've got a few new categories to consider as well.
Here are the categories for this year's Critic's Choice CMS Awards:
<ul>
<li>Best Free CMS</li>
<li>Best Open Source CMS</li>
<li>Best SMB CMS</li>
<li>Best Enterprise CMS</li>
<li>Best ECommerce Solution</li>
<li>Best Website Builder</li>
<li>Best Forum Solution</li>
<li>Best Social Networking Solution</li>
<li>Best Hosted / Cloud CMS</li>
</ul>
and our additional categories this year include:
<ul>
<li>Best New CMS</li>
<li>Most Innovative Solution</li>
</ul>
Over the next few days, we'll introduce you to the judges for this years awards and give you more details on their background and why they were selected. Stay tuned!

Preparing for the 2013 Critic's Choice CMS Awards

Acquia has quickly become the defacto choice when it comes to implementing advanced Drupal implementations (as it should be given the founder of Drupal is at the helm) and they continue to offer new and exciting products that take advantage of the incredible flexibility of the Drupal platform. The most recent announcement from the Acquia camp is the release of a new Acquia Commerce Cloud which aims to be the first digital experience platform to bring content to commerce.
Drupal and Acquia Commerce Cloud enables digital teams to:
<ul>
<li>Build core commerce features such as product content, pricing, order management.</li>
<li>Accelerate time to value with our suite of developer workflow tools.</li>
<li>Quickly engage customers with compelling experiences driven from digital marketing content such as blogs and videos.</li>
<li>Consistently deliver these experiences across channels with responsive design, and across borders with multi-lingual capabilities.</li>
<li>Create socially immersive shopping experiences by building communities and integrating ratings, reviews, and social sharing, all with the protection of an integrated content moderation platform. Acquia maintains Drupal Commons, a flexible Social Business Platform for creating online social communities for social collaboration and content delivery.</li>
<li>Deliver relevant content with Acquia Search, which allows customers to build rich, faceted search experiences with Apache Solr, while Acquia ensures reliability and performance.</li>
<li>Complete your commerce ecosystem with our third-party partners. Ensure secure payments, localize content, review real-time analytics, and more.</li>
<li>Build with confidence on the most secure, scalable, and reliable cloud platform for Drupal sites, and deploy their site as-a-service.</li>
<li>Ensure application quality with a deep set of development tools to ensure application uptime, performance, and security.</li>
<li>Guarantee uptime with multi-region failover. When downtime is measured in dollars, Acquia offers disaster recovery as-a-service.</li>
</ul>
A great example of a solid implementation of this product is the new Timex website (<a href="http://acquia.com/resources/case-study/timex">see the case study</a> for more detail).
To learn more about Acquia Commerce Cloud, <a href="http://acquia.com/products-services/acquia-commerce-cloud">visit their website</a>.

Acquia unveils new Commerce Cloud

Demandbase today announced that its real-time identification technology is now connected with Marketo, the cloud-based marketing software platform. The Demandbase Platform – which includes modules for Company Targeted Advertising, Website Content Personalization, Web Analytics Enhancements, and Online Forms – now easily plugs in to Marketo landing pages and lead capture forms, to enable personalized offers and shorter, more precise forms. Because Demandbase can identify the company of otherwise anonymous web visitors in real-time, the business attributes of the visitor are known before a page is rendered or a form is filled out. The Demandbase connector for Marketo improves lead segmentation, scoring and routing – without sacrificing detailed visitor information – dramatically improving conversion rates.
<blockquote>
“One of the biggest barriers to effective online marketing is converting web traffic into qualified leads,” said Robin Bordoli, vice president of partner ecosystems and strategic alliances at Marketo. “By coupling Demandbase’s targeting and personalization capabilities with the Marketo platform, our customers can increase the quality of their customer data, provide more targeted and personalized offers, and ultimately drive stronger revenue results.”
</blockquote>
The Demandbase connector for Marketo brings the power of real-time intelligence about otherwise anonymous visitors – from the first visit to the customer site – to Marketo customers, eliminating the need for lengthy forms, while also improving customer engagement and lead capture. Since Demandbase provides the critical company attributes about a web visitor, it means fewer questions are necessary at the time of a form-to-conversion activity on the website, resulting in lower site abandonment. And, because nearly 20 percent of data entered into forms is incorrect and more than 80 percent of people have reported lying on forms, data quality is significantly improved through Demandbase.
<blockquote>
“Increasing the volume of overall leads that a company is selling to their target audiences is critical to maximize the impact of what a powerful marketing automation platform like Marketo can do,” said Greg Ott, CMO of Demandbase. “Now, with the Demandbase connector for Marketo, businesses can optimize this lead capture from the start, driving more and better qualified leads, and enabling sales and marketing teams to focus on their most scalable programs to increase revenue.”
</blockquote>
Demandbase’s targeting and personalization platform plugs in to a customer’s existing online marketing tools, such as CMS, CRM, advertising exchanges, live chat, and marketing automation, giving all of these tools a consistent view of the company attributes in real time.  The platform is built on patented real-time identification technology and a proprietary data management platform. Learn more about Demandbase’s integration into marketing automation <a href="http://bit.ly/12Il00D" target="_blank">here</a>. 
Marketo is hosting a virtual expo, the Marketing National Virtual Event – <a href="http://bit.ly/16tTwfQ" target="_blank">The New Rules of Marketing</a>, in which attendees can learn more about the latest trends in digital marketing. Demandbase will be speaking on new trends in metrics &amp; analytics for more effective marketing. Register and find more information <a href="http://bit.ly/16tTwfQ" target="_blank">here</a>.

Demandbase and Marketo work together to Personalize Web Experiences

Hotjar - Spot what confuses

Spot what confuses your users with Hotjar & AI

Igloo Software, a cloud intranet provider, today announced the next version of their Software as a Service platform – code named Scone, highlighted by the introduction of a new document preview engine. Igloo provides secure preview of documents uploaded into the platform, without requiring download onto mobile devices. Content is automatically formatted to fit the users screen with Igloo's built-in responsive design, with gestures optimizing the experience for users with touch screens.
Igloo's document preview offers support for more file formats, including Microsoft Office, and most audio, video, and image types. Document preview is available on any device with a web browser, and is displayed in-line with Igloo's built-in collaboration features, enabling users to comment on documents, @mention team members, and control versions.
Users can now download previewable documents as a PDF, removing the need to store files in multiple formats. Rather than managing a working file and a production file, users can collaborate around their documents in Igloo and download the final version as a client-ready PDF – regardless of its source file type.
<blockquote>
“Today's workforce is changing the concept of where work gets done,” said Andrew Dixon, Igloo's Senior Vice President, Marketing &amp; Operations. “We work everywhere, using the device we have with us – whether it's a laptop, a tablet, or a phone. With responsive design and enhanced document preview, you can work from anywhere without worrying if you downloaded the latest version of the file or if your device can only open specific file formats. And with enterprise-grade security, your files are safe and duplication is minimized.”
</blockquote>
 Other key elements of the release include:
Support for HTML5 Video Igloo's video player now supports HTML5 playback on any device, including standard and high-definition streaming, intelligent device detection and easy embedding inside or outside of Igloo intranets. Users can upload videos in a wide selection of formats, including avi, mkv, mov, mp4 and wmv, and view content right in the browser with HTML5 playback.
New Social Analytics Dashboard Igloo's social analytics use a state of the art business intelligence engine from MicroStrategy to analyze social interactions within the platform. In order to make it easier to consume the information and draw insights from the data, Igloo has introduced a new dashboard which provides a unique measure of community health across four key dimensions: membership, networking, content, and collaboration. Administrators can also drill-down into reports with real-time sorting and filtering capabilities.
Mobile access Igloo intranets come with responsive design built-in, providing an optimized experience for laptops, tablets, and phones – securely delivered over the web. Igloo also offers a mobile app for finding content quickly on the go. Customers can download the app by searching “Igloo Mobile” from their device on the <a href="http://tinyurl.com/ckdqyla">Play Store</a> for Android smartphones and tablets or <a href="http://tinyurl.com/dyo6s8n">Apple's App StoreSM</a>.
Availability Scone is a free update instantly available for all Igloo customers, starting August 31, 2013. Anyone can sign up and try Scone for free at <a href="http://www.igloosoftware.com/tryscone">igloosoftware.com/tryscone</a>. Igloo is free to use with up to ten people.

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