Articles - Page 177

The Top 10 AI Tools for Small Business: From Automation to a Coordinated Team of AI Agents

matt-garrepy

To celebrate WordPress’ 16th birthday, Namecheap is offering all three yearly plans of their popular WordPress hosting platform, EasyWP, for only $16 each. The limited three-day birthday sale will run from May 27 to May 29.
Managed WordPress Hosting Sale Details:
<ul>
<li>EasyWP Starter – $29.88 $16 – 46% off;</li>
<li>EasyWP Turbo – $68.88  $16 – 77% off;</li>
<li>EasyWP Supersonic – $98.88  $16 – 84% off</li>
</ul>
EasyWP’s “one-click setup process” is a quick and easy solution for those who value time and money spent on building a website. Powered by the Namecheap cloud, EasyWP is three times faster than most shared hosting options. With simple backups and seamless restores, Namecheap guarantees a premium managed WordPress hosting experience, whether it’s starting an online store, managing a personal blog, creating a digital portfolio, or even running a large-scale online business.
Also, check out Namecheap’s awesome new EasyWP Youtube tutorials:
“How To Set Up Your WordPress Website In Less Than One Minute”
<iframe src="https://www.youtube.com/embed/y3yu-6acw2g?feature=oembed" frameborder="0" allowfullscreen="allowfullscreen"></iframe>
For more information about EasyWP plans on sale, visit this page: Namecheap WordPress Sale.

Namecheap Celebrates WordPress’ 16th Birthday With Big Three-Day Sale On EasyWP

mike-johnston

You may fail to justify the time and resources invested in developing a good website design or redesigning your business web. However, the benefits you reap from a well-designed website are worthwhile. It ensures a good user experience, improves brand loyalty, and increases traffic as well as revenue.
Most branding and marketing strategies depend on web design to succeed. Your website is the first place where users establish contact with your business. The layout of your site will influence users to either use/buy a product from it or leave for another better one. Poorly designed websites affects the initial perception of your brand and UX of potential customers.
A terrible design will also affect your rankings on search engines making it difficult for visitors to find you. Read on to find out the most common mistakes in web design and their influences on users:
<h2>1. Poor first impression</h2>
If the first page of your website is ineffective and unattractive, you will experience high bounce rates thus affecting your ranking on search engines. A user will take at most 10 seconds to decide whether to stay or leave a site. Yours should create an excellent first impression to ensure it grabs the attention of users so that they remain on site and have time to convert them.
<h2>2. Non-responsive website design</h2>
A poorly designed website does not respond well on small devices such as smartphones. With eCommerce becoming a part of daily life, most online transactions are being completed by the use of mobile devices. Thus if your site is not mobile device-friendly, then you are losing a lot of opportunities to those with responsive sites. Besides, the number of users who would leave a website if it is not responsive is over 40%.
<h2>3. Takes too long to load</h2>
The best user experience is achieved when a website loads quickly. Businesses that do not invest in optimization of their site for speed risk providing poor UX, low search rankings and low conversion rates. 40% of website users will leave a site if it takes more than 3 seconds to load.
<h2>4. Cluttered homepage</h2>
Providing all there is to know about your business on your homepage is an overkill and a red flag to rank your site among those that have a terrible web design. An overcrowded site is not pleasing to the eye and makes the site lose its credibility. Your homepage should only carry the information that is valuable for your business. Even so, such information should be arranged in attractive layout that respects the white space rules. Ensure the page looks orderly and easy to navigate. Having a website with too much information will increase your bounce rates as users leave to look for other clean, professional, and simple websites designs. Here is a great example of non-cluttered homepage.
<h2>5. Fails on content</h2>
Poorly designed websites provide users with content that is irrelevant, provide no frequent content updates and content format is incorrect. If a user lands on your page but lacks the information they expected to find, they will leave to look for more search results that will provide them with the information they were looking for.
<h2>6. Mystery Meat Navigation (MMN)</h2>
MMN appeared mostly on websites in the past but is still prevalent in some modern designs. It refers to links that are invisible unless the user clicks on it or points the cursor at it. What is the point of creating links on your website if they are not visible? It is not a recommended practice for web designs. It leads to users abandoning your site to find an alternative one with clearly labelled links and call-to-actions.
<h2>7. Uses too much animation</h2>
Animations serves a professional purpose and are known to improve UX and UI on a site when used in moderation. But when you place animations everywhere that are mostly out of topic, you make your site look unprofessional and hilarious. This causes users to lose the credibility of your brand and leave for alternative website design.
<h2>8. Uncalled for pop-menus</h2>
Many websites users will not tolerate some pop-up menus that appear on their screens immediately when they enter the site. Pop-ups are confusing, annoying, and results to slow load speed which leads to increased bounce rates since a user cannot access the homepage directly thus lacking the information they wanted.
The impact a web design has on the users should not be taken for granted. Terrible website design is bad for your business. Ensure your users are getting the best experience by cleaning the above messes on your website. Always perform regular testing on your site to confirm users are enjoying the site. Read feedback and comments from your users frequently to determine if they are having problems using the website and address the difficulties if any.
Do everything in your site with moderation to avoid losing the credibility of your business and in the worst case scenario, destroy your reputation. If you build your website right, it can be your greatest asset to your brand's success, so invest in it.

Terrible Graphic Design Fails Not to Follow

dylan-menders

Almost every company publishes some form of content, so every company needs a content management system. But there’s a more strategic question to ask than simply, “Which content management system should I use?” The key question is whether to build your own tools, buy an all-in-one CMS, or assemble a stack of best-in-class services to power your content.
Content drives much more than websites. Websites are table stakes. To be competitive, companies must leverage content for an interactive web presence, as well as for innovative products, services and digital experiences.
For this to happen, content has to be managed. The challenge: Not only is content being used in myriad new ways, but it comes from a wide variety of sources in a wide variety of forms. Further, more stakeholders need access to the content to make it responsive to constantly changing customer and market demands.
Organizations have essentially three choices to handle these new demands: buy, build or assemble.
<h2 id="buildyourowncms">Build your own CMS</h2>
Many companies have gone the build-your-own route, to ensure that their CMS will meet the specific needs and workflows of their organization. This approach might have made sense when CMSes were used almost solely for pushing content to websites, but, even then, the build option was fraught with issues.
To say that it’s challenging to develop a content workflow and templates that meet the needs of all stakeholders is putting it mildly. Companies that choose this route attempt to take everyone’s needs into consideration, but in doing so end up compromising and satisfying no one. With so many of these systems built on custom code, making changes typically causes a cascade of problems — especially if the staff who originally built the system leave the company.
<h2 id="buyatraditionalcms">Buy a traditional CMS</h2>
Companies that want to buy a CMS have many choices, but these systems tend to force organizations to follow a particular workflow or framework. This can be expensive and time-consuming to modify to create outside-the-box digital products and unique, interactive web pages. As a result, developers must hack existing code, and these customizations make the CMS difficult to scale and prone to breakage, especially when updating the system.
All of this assumes that the organization has in-house development talent in the first place. Companies that don’t have these resources — and companies that have deployed these resources to other, more critical tasks — must rely on the vendor or an agency to make changes. This takes time and money, and significantly slows a company’s ability to respond to shifting customer demands.
<h2 id="assembleyourowndigitalexperiencestack">Assemble your own digital experience stack</h2>
Neither the build nor the buy model works very well in a dynamic business environment. Companies see the need to reinvent their websites as products, and to build these sites using the same best practices they use when building other software applications. DIY and out-of-the-box CMS solutions just can’t cut it.
This is where the assemble option comes in.
To provide the kind of agility product teams need, organizations need to move away from the model of websites as monolithic systems that get increasingly complex over time. They need to adopt a microservices approach that composes web apps using separate services that seamlessly work together to create a unified user experience.
For example, a website could be composed of a messaging service powering chat, a translations service for localizing content, and an authentication service for account login and a data handling service, all seamlessly tied to the front end. In this model, changes can be made to a single service without impacting the others.
Cloud-native, API-first, “headless” CMSes are progressing toward this goal. To realize the true power of platform software, we need to think more about PaaS, and less about CMS.
That’s where content infrastructure — a specialized platform as a service — comes in. It enables organizations to quickly assemble their “dream team” of services to manage their content. Content infrastructure’s role in this digital experience stack is to unify content in one place, making it ready for developers to handle with code. It also provides a simple and customizable web app that lets creators write or edit any content without going back to developers to ask for content changes.
This liberates both teams, developers and content creators, to do their work in parallel and deliver faster in an agile development framework.
To deliver modern apps and websites on demand (or, better yet, in anticipation of demand), organizations need a platform that powers the flow of content to any number of digital products and applications, one that provides a central content repository to unify content from disparate sources, and one that offers tools to easily access and manage their ever-evolving content.
The model of assembling a digital experience stack also enables teams to create modular, reusable content components, with APIs governing how content can be accessed, viewed, handled and delivered.
Companies need to build, ship and iterate on digital products faster. By choosing to assemble a digital experience stack, companies can create an ever-growing portfolio of new websites and web experiences — faster than ever.
Contributed by Paul Biggs, of <a href="https://www.contentful.com/" target="_blank" rel="noopener noreferrer">Contentful</a>.

Buy, build or assemble? That is the CMS question

Extron, the leader in <a href="https://c212.net/c/link/?t=0&amp;l=en&amp;o=2424288-1&amp;h=2366076751&amp;u=http%3A%2F%2Fwww.extron.com%2F&amp;a=integrated+AV+solutions" rel="nofollow">integrated AV solutions</a>, and Panopto, the leading enterprise <a href="https://c212.net/c/link/?t=0&amp;l=en&amp;o=2424288-1&amp;h=2397631793&amp;u=http%3A%2F%2Fwww.panopto.com%2F&amp;a=video+platform" rel="nofollow">video platform</a> provider, today announced a strategic partnership to seamlessly integrate Extron's configurable AV control systems with Panopto's media capture software and video content management system.
For businesses and universities, the partnership will dramatically simplify the recording and management of presentations, lectures, and events. Starting today, Extron is making available certified drivers for its in-room control systems, which now integrate with Panopto's video capture software, enabling presenters to start and stop Panopto-compatible remote recorders with a single click. Second, in the coming months, Extron's SMP (Streaming Media Processors) will also be directly integrated with Panopto, enabling ad hoc and scheduled video streaming from SMP products through the Panopto video content management system. The integration will support live, scheduled and on-demand publishing workflows.
“This is a very exciting time as Extron integrates solutions from our uniquely broad AV product portfolio with Panopto's powerful enterprise video streaming platform to provide robust turn-key video solutions for the modern classroom and meeting space,” says Casey Hall, Vice President of Worldwide Sales and Marketing for Extron. “Whether it be simple push-button control to hands-off, fully-automated streaming and recording for any environment, we are jointly taking media capture and management to a new level of simplicity for the industry.”
“Extron and Panopto share a belief that AV technologies should simplify how organizations communicate and share knowledge,” says Sean Gorman, Chief Operating Officer of Panopto. “With today's announcement, we're taking the next step toward that goal, bringing together Extron's room control hardware and expertise with the leading video platform for businesses and universities.”
The Extron-Panopto integration will provide the industry's first unified solution for AV control, media capture, video content management, and delivery.
For more information on Extron streaming media technologies, click <a href="https://c212.net/c/link/?t=0&amp;l=en&amp;o=2424288-1&amp;h=2362906682&amp;u=https%3A%2F%2Fwww.extron.com%2Farticle%2Fsmp351ad%3Futm_source%3Dpressrelease%26utm_medium%3Demail%26utm_campaign%3D1194-panopto_partnership-ge&amp;a=here" rel="nofollow">here</a>.

Extron and Panopto Streamline Video Capture and Content Management

eZ Systems announced the release of a new version of eZ Platform, its easy-to-use, developer and editor friendly digital platform. This new, much-awaited, version (2.5) is the long term supported release (LTS) for the version 2 innovation cycle that reaches its final point. It is full-featured and ready for Customers to launch and build their digital experiences.
It provides all the novelties that were introduced in version 2 development, especially:
<ul>
<li>The new, easy-to-use Page Builder, providing best-in-class editorial experience and unequaled automation capabilities. Unlike other site and page builders, eZ Platform’s new component is designed to be simply and sustainably extended and customized by enterprises for their own needs.</li>
<li>Its direct companion, the Form Builder, will allow organizations to capture information from their audience in an efficient and controlled way while respecting privacy requirements and providing developers with all means to customize the interactions with the end-users.</li>
<li>The re-designed Workflow engine builds on top of the content platform which finally lets organizations define and enforce complex editorial business processes while ensuring a straightforward and streamlined user experience for both editors and administrators.</li>
</ul>
As is always the case with eZ Systems software, a substantial effort has been made to ensure that the platform is first and foremost a productive, efficient and innovative technical solution for developers and designers to customize and extend quickly to meet the needs of each specific business need. For that,  it embraces the PHP Symfony framework more closely than ever, offering the most complete Symfony CMS solution on the market place. The platform has also been designed having in mind eZ Platform and eZ Publish prior users, ensuring there is a clear and quick path for them to upgrade their projects from either eZ Publish or eZ Platform version 1 to version 2.
Together with this v2.5 release comes a list of smaller yet crucial improvements for developers such as:
<ul>
<li>Stable, full-featured GraphQL API allowing developers to implement headless content management projects with speed and ease of use, eliminating the limitation of the RESTful APIs.</li>
<li>The foundation for supporting different database systems starting with PostgreSQL that is now fully supported, in addition to MySQL and MariaDB.</li>
<li>The introduction of the Webpack Encore web asset delivery system that will simplify and further improve the management of CSS, javascript, icons and other web assets.</li>
</ul>
<blockquote>
We’re delighted today to ship this LTS version to our customers and users, the result of 18 months of development in collaboration with our customers and partners and now supported for the long run. It is the most powerful yet simple to use version of eZ Platform for both developers and editors. A great software for all eZ Publish, Symfony and PHP developers to work with on their new and existing projects.” – Roland Benedetti, Chief Product and Marketing Officer
</blockquote>
eZ Systems is continuously looking for ways to enhance eZ Platform’s features and to make it simple and easy to use for editors and developers alike. For this release, we focused heavily on improving both our editorial and developer capabilities. We wanted to provide more comfort, speed and productivity for editors when managing content and to allow developers to extend and customize the platform more easily, but also facilitate their daily task by embracing more closely new development standards such as GraphQL or the Symfony framework.
eZ Platform is immediately available in both Open Source and Enterprise editions. To discover it or to contact eZ Systems, please visit https://ez.no To get a better overview on eZ Platform updates we recommend visiting eZ’s blog here.

eZ Systems releasing eZ Platform version 2.5, their longterm supported version of eZ Platform version 2.

If you're a regular WordPress blogger or have an important website driven by WordPress, then one of the most convincing reasons to sign up for the<a href="https://vpnpro.com/best-vpn-services/"> best VPN services</a> is to secure your admin area. However, this is just one way of protecting your WordPress admin against unwanted visitors, so in this article, we're going to examine some other ways that you can achieve this.
Quality Hosting
First first things with WordPress security is to choose a quality hosting company. Any decent provider will deliver multiple layers of security, and this is undoubtedly the first thing that you should be looking for in any hosting company. While opting for a cheap provider may seem cost-effective, this could end up being an expensive mistake if your site is hacked.
Two-factor Authentication
Another critical aspect of your WordPress admin protection should be two-factor authentication. This is being built into many aspects of Internet security and involves users having to submit two different types of data in order to log on to their website or admin area. Don't consider running a WordPress site without two-factor authentication being utilized.
Password Practice
Everyone should implement two simple aspects of password practice in order to ensure that their WordPress sites remain secure. Firstly, use a strong password that will be difficult to crack. Don't use basic words, but do include numbers, symbols, and passwords that are difficult to comprehend.
And, secondly, ensure that you keep your password safe at all times. Hackers that are able to crack your computer will be able to find passwords relatively easily if they are stored in documents. Don't fall into this trap; keep your WordPress password private.
Nulled Themes are Dangerous
Many WordPress users may not have encountered<a href="https://null-24.com/"> nulled themes</a>. But these are customized themes that are based on existing premium platforms. There are two obvious reasons to avoid these. Firstly, they are illegal. And, secondly, it is perfectly possible for such themes to contain malicious code, which could completely destroy your website or computer, and render your personal details vulnerable. There is a vast number of legitimate WordPress themes available, so you should certainly sign up for one of these, rather than using their dodgy alternatives.
Install a WordPress Security Plugin
WordPress is known for its plug-in options, and security software is certainly among them. Continually checking your website for malware is a time-consuming process, and can often require knowledge of coding as well. Security plug-ins designed to work with WordPress will take care of this process, scanning for malware and monitoring your site on a 24/7 basis.
Disable File Editing
File editing can be a useful aspect of the WordPress package, but it also potentially compromises your admin area. If someone can break into your WordPress account, they are capable of injecting malicious code into your themes and plug-ins. And this can be so subtle in nature that you may never notice it.
In order to mitigate against this possibility, you can disable file editing in your WordPress options. You can find this feature via Appearance &gt; Editor.
Install SSL Certificate
Most advanced WordPress users will be aware of<a href="https://www.globalsign.com/en-ph/ssl-information-center/what-is-an-ssl-certificate/"> Single Sockets Layer</a>, most commonly referred to as SSL. These are beneficial for all manner of websites, but it is important to utilise SSL effectively and responsibly. Google has already recognized the importance of SSL certificates and provides sites that have acquired this certification with a priority place within its search parameters.
So by signing up for an SSL certificate, not only are you safeguarding your website and the visitors who arrive there, but also ensuring that you rank more highly in Google results.
Limit Login Attempts
WordPress sites are defaulted to enable you to log in as many times as you want, without ever being locked out for incorrect attempts. This does make it easier for the admin of a particular site, but it also leaves your WordPress admin area are open to brute force attacks, similar to the much publicized DDoS.
By limiting the number of login attempts that are allowed on your WordPress site, you simply eliminate this possibility completely. This can be achieved via Settings &gt; Login Limit Attempts.
Update WordPress Regularly
Finally, although the modern Internet with its endless requests for updates can be irritating, there are valid security reasons for updating your programs. And you definitely shouldn't ignore this with your WordPress site. The tiniest vulnerability can enable a hacker to get in via the back door and cause untold damage to your website, with extremely serious consequences.
Conclusion
WordPress is a brilliant content management system, but you cannot afford to neglect your WordPress admin Security. Failing to keeping it up-to-date will make your site extremely vulnerable to hackers. Yet maintaining WordPress security isn't that difficult, and simply following the tips assembled here will ensure that your WordPress admin remains completely safe from attacks.

How to secure your WordPress Admin area

With the right products and services, accelerating your marketing growth shouldn’t be a difficult process. But finding the right fit for your business is where the hard work comes in. Luckily, it’s also where DevHub comes in.
Findings by Gartner have revealed that business spend on MarTech has <a href="https://www.gartner.com/smarterwithgartner/8-top-findings-in-gartner-cmo-spend-survey-2018-19/">increased by one third since 2017</a>, and MarTech now accounts for 29 per cent of the total marketing expense budget in organizations. Marketers have reported significant time savings as the biggest benefit to MarTech, with an increase in customer engagement coming a close second.
Other key benefits include better communications and upselling opportunities, according to the participants of an <a href="https://www.adestra.com/resources/marketer-vs-machine/">Adestra</a> survey. These phenomenal results have brought MarTech to the attention of company stakeholders, which has made more resources available as a result. The question is no longer whether to invest in MarTech, it’s “how”.
At DevHub, we’ve spent the past few years trying to figure out where we fit in the MarTech landscape and now we know exactly how to help your business grow. DevHub works with marketing tech providers that provide tools to brands and/or small businesses. If you’re using landing pages or sales to distribute a product, DevHub can help you to accelerate that growth.
We do this by simply plugging in to extend your own offering with services such as <a href="https://rallymind.com/">Rallymind</a>, our flagship product which allows for easy integration with Google Sheets to launch multiple landing pages at once. For example, if you offer local marketing products for listings management but don’t offer locations pages that are super flexible, we can do that by bolting on to your existing site.
By adding DevHub to your existing MarTech stack, you can crash through any bottlenecks in your business and set a new bar for what you can achieve. A much higher one.
Produced by <a href="https://martechtoday.com/author/scott-brinker">Scott Brinker</a>, there are over 7000 companies in the  MarTech space right now and around 49 categories in that space. DevHub currently operates in 11 of those categories in areas such as Channel Marketing, Content Advertising, and Sales Automation Marketing. DevHub makes it much simpler for MarTech companies to deploy exceptional digital experiences in these categories whilst working within their current workflows. This results in rapid growth and scaling when DevHub is utilized within a business.
DevHub can help you to realise the full potential of MarTech in your business without causing any disruption to your existing processes. The marketing industry is reinventing itself and we’re here to make sure you’re on board to reap the benefits. Check in with us live every Friday for more information on our services and how we can help you.

How DevHub Bolts On To Your Existing Martech Stack

<a href="https://www.contentful.com/">Contentful</a>, the leading content infrastructure for digital teams, today announced new features designed to enhance and streamline the authoring and editing experience for everyone who manages content at scale. These new features provide enterprises with a set of tools to create a custom authoring hub, which organizations can use as a single control center to create, optimize and deliver content across their entire digital footprint.
According to Forrester Research*, “web content management systems (CMSes) are evolving as channel-centric technologies give way to omnichannel digital efforts, boosting the value of content in all formats delivered to all users. As a result, application development and delivery (AD&amp;D) pros and vendors should not stretch the category of web CMS any further beyond the current generation of solutions. We need a new container to meet tomorrow's challenges: Agile CMS.”
Traditionally, there have been gaps in the offerings of legacy CMS providers and newer cloud-based solutions, meaning an enterprise would be need multiple CMSes, each serving a different purpose. This made the user experience inconsistent, causing a fragmented workflow that was confusing for editors, and difficult for developers. With the new authoring hub, Contentful is one step closer to providing an agile CMS solution which can handle the needs of all digital business teams, initiatives, and channels, with the UI custom-tailored to each.
“Reinforcing our commitment to content infrastructure as the CMS of the future, we’re helping enterprises to build the right technology stack for running content operations at scale,” said Peter Sunna, head of product at Contentful “With these new features, we’re empowering digital teams to build a seamless tool for managing and delivering relevant content without sacrificing any security, localization, compliance, or workflow requirements.”
The authoring hub solves three critical problems – content creators can produce all content in one place; third-party tools and data-backed insights can be embedded directly into the authoring environment; and developers can easily deliver content across all digital channels and customer touchpoints. The new feature set is comprised of:
<ul>
<li>Rich Text Editor (RTE) – a modern implementation of the classical concept: author content in an intuitive way, while delivering it in a structured format.</li>
<li>Customizable Sidebar – helps teams be more productive by exposing the tools and data they need within the authoring environment.</li>
<li>Extension Framework – provides modern tooling, including a newly open-sourced Contentful design system, for easily building, styling, and deploying in-app widgets and service integrations.</li>
<li>GraphQL API – a query format that enables developers to turn siloed backends into streamlined, high-performance apps and websites.</li>
</ul>
The Authoring Hub builds on the Contentful <a href="https://www.contentful.com/use-case/content-hub/">Content Hub</a>, which enterprises use to aggregate all of their content in one place and easily update, audit, or share it on any platform. With a wide partner network, Contentful also achieved Amazon Web Services (AWS) Digital Customer Experience (DCX) Competency status, which recognizes that Contentful provides proven technology and deep expertise to help Digital Customer Experience customers by providing end-to-end solutions for all phases of the digital customer acquisition and retention life cycle.
To learn more about the Contentful Authoring Hub, please see our blog post: “<a href="https://www.contentful.com/blog/2019/03/12/authoring-hub-feature-release/">Authoring Hub: A modern way of running content operations</a>”

Contentful Announces Authoring Hub for the Enterprise

Call Tracking + AI 

Call Tracking + AI that Turns Calls into Leads

#ffffff

ArisGlobal today announced the release of <a href="https://goo.gl/KpDeJX" rel="nofollow">LifeSphere® EasyDocs</a>, an advanced cloud platform that streamlines enterprise document management across the product development lifecycle. Seamlessly woven into ArisGlobal's LifeSphere® ecosystem, which includes the LifeSphere® Clinical, Regulatory, Safety and Medical Affairs platforms, life sciences organizations will now have a highly configurable, scalable solution that gives users a unified view of content and data across all domains. LifeSphere® EasyDocs significantly improves user productivity and operational efficiency, and delivers the critical ‘single source of truth' for assured compliance across the end-to-end development lifecycle.
“Today's life sciences company wants to achieve faster document approvals that meet both changing compliance requirements and global business needs for collaboration. An enterprise content management solution, unified across the end-to-end product development lifecycle, can make the difference by enabling improved communication, collaboration, visibility and process efficiency over data and content, and ultimately help achieve faster document approval,” said <a href="https://goo.gl/piYcfB" rel="nofollow">Sankesh Abbhi</a>, President and CEO of ArisGlobal. “LifeSphere EasyDocs, using ArisGlobal's platform-based approach, is highly configurable and designed to support various business processes and document types, while ensuring the flow of information across drug development functions. It offers the potential to replace disparate point solutions, lowering technology costs and increasing return on investment.”
LifeSphere EasyDocs offers the following capabilities as part of its unified platform for document and content management:
<ul>
<li>Advanced document management platform with highly configurable lifecycle and workflow management modules</li>
<li>Cross-domain ‘Single source of truth' for all types of documents in drug development functions</li>
<li>An intuitive, easy-to-use and mobile-enabled user interface</li>
<li>Seamless integration with the entire LifeSphere® ecosystem that includes clinical, regulatory, safety and medical information</li>
<li>Open SOA architecture and highly interoperable API library, offering easy integration with third-party systems</li>
<li>Pre-validated deployment on the state-of-the-art Amazon Web Services (AWS) cloud</li>
</ul>
ArisGlobal is also announcing <a href="https://goo.gl/wQ4hBC" rel="nofollow">LifeSphere® Publishing</a>, part of the <a href="https://goo.gl/XBfiMU" rel="nofollow">LifeSphere® Regulatory platform</a>, giving companies a cloud-based solution for compiling, publishing and validating regulatory submissions, with full support for all major global eCTD requirements.
Learn more: <a href="https://goo.gl/YLk6Ao" rel="nofollow">LifeSphere EasyDocs</a>

ArisGlobal Launches Enterprise-Level Document Management Platform

According to a global survey of 600 executives, nine  out of 10 companies use AI to improve their marketing outcomes.1Most importantly, studies show that <a href="http://email.prnewswire.com/wf/click?upn=gdq3ZfNBU6F1Pkd0PW7MedCGu8vjXKnPq38DnNzbkDDIg653zhAaIkGHGIqtRaSzbXGbtVOgLbqUDVE-2BrzbEgyzJQmwc1lfTWIEi1cPn9R61fI9uAzhPoR5GRqCwwhLzKXAqn6ov-2BIb0PU36iYuhdgb4ZHcGHR6XqmPgOnJR3BloxfnopHoOcXNEGKTijAjG17gpJ-2FqVY1VuSSmSyHqsH0yJTrKqlSg7ZOhujyvMWvaCe0RquqETmTjxSLB0kOrV_BJkGAKsGgbHh2-2BIfs195dXmFVeDYX-2FZKM9gkPeb7NkT1XR26is9eJGYSciHpR-2F20IJfhnxObj4yqMo2kKb6i6Laz-2BhGJASMfv1Y5-2BV1fDt3FX2Y-2F0XUlQx0rZRZXGlnIO3qF9JtvPkW9zyCtjdVW-2BG3AdABoF-2BVgdtSQZMOJtgKd3Duv4hr61P172mMjskHSInSIH54GTX5lHagOR-2FxeQEGxvzt7aUlOEOcJB-2F9C63O4g1QfFje1Plrwd59d1s7gflcY457ntLIctUiV8UWk9QrBypcETzVCwv4rZ-2BH5T9-2BLQC2-2B0mypDz1phzy-2FZIzI">three-quarters of businesses improve revenue with AI-driven marketing</a>.2 Yet, there is untapped potential left in the wings. A recent <a href="http://email.prnewswire.com/wf/click?upn=gdq3ZfNBU6F1Pkd0PW7MedCGu8vjXKnPq38DnNzbkDDIg653zhAaIkGHGIqtRaSzbXGbtVOgLbqUDVE-2BrzbEgyzJQmwc1lfTWIEi1cPn9R61fI9uAzhPoR5GRqCwwhLzKXAqn6ov-2BIb0PU36iYuhdgb4ZHcGHR6XqmPgOnJR3BloxfnopHoOcXNEGKTijAjG17gpJ-2FqVY1VuSSmSyHqsH6V-2BXxoNkdKkdVnN3YiXJDV6t78-2FGX19Uwbmc1oijvO1_BJkGAKsGgbHh2-2BIfs195dXmFVeDYX-2FZKM9gkPeb7NkT1XR26is9eJGYSciHpR-2F20IJfhnxObj4yqMo2kKb6i6Laz-2BhGJASMfv1Y5-2BV1fDt3FX2Y-2F0XUlQx0rZRZXGlnIO3qF9JtvPkW9zyCtjdVW-2BG3AdABoF-2BVgdtSQZMOJtgLSBofSx9qoyuQ-2BRblhsBCZcC4x-2BgJAoZGYHcuyIdAb8c6QFQTkl8UyoU0sZuosnawSWnE813XA6CA4ItJpi48tVANy-2F7M2QD5Kmli8xVrtj1qAPkYkSSYt8Qd8N-2ByL0jaVRI6UjFJ-2F3q4ucD41qxjM">Business Insider Intelligence</a> report found that “when asked to choose which trending technology they felt most unprepared for, AI was the answer of 34% of global marketing executives.” 3 Sky Cassidy, CEO of <a href="http://email.prnewswire.com/wf/click?upn=gdq3ZfNBU6F1Pkd0PW7MedCGu8vjXKnPq38DnNzbkDDIg653zhAaIkGHGIqtRaSzbXGbtVOgLbqUDVE-2BrzbEgyzJQmwc1lfTWIEi1cPn9R61fI9uAzhPoR5GRqCwwhLzKXAqn6ov-2BIb0PU36iYuhdgb4ZHcGHR6XqmPgOnJR3BloxfnopHoOcXNEGKTijAjG17gpJ-2FqVY1VuSSmSyHqsH-2Bc7Xr8SBzcajAZjY98tNGIBs5np7XPDbWsFXeyfUGuT_BJkGAKsGgbHh2-2BIfs195dXmFVeDYX-2FZKM9gkPeb7NkT1XR26is9eJGYSciHpR-2F20IJfhnxObj4yqMo2kKb6i6Laz-2BhGJASMfv1Y5-2BV1fDt3FX2Y-2F0XUlQx0rZRZXGlnIO3qF9JtvPkW9zyCtjdVW-2BG3AdABoF-2BVgdtSQZMOJtgIQYxAQ6pxETwYx0dshCrCb-2BdiJmLoHC8uhVs7PkVzo3G7qLw4Gj3wZ2h7vspFlHmAGBcr-2FE7mkYaOMmMQzKbo57ou-2Fk6eTbn532f9FCbryxv3rRIUk-2FlaBIWkbOXQoNpaAUDyuxR2T9-2F7Gyxx6QUJx">Mountain Top Data</a>, says, “Although AI has helped companies stay ahead in today’s dynamic market landscape, there is a lot of untapped business left in the marketplace. If more marketing execs understood how to use AI, their companies would experience bigger boosts in revenues.”
Utilizing AI to its full potential for email marketing is especially important since email still reigns king as the number one source for online sales. It is estimated that 87% of online marketers use email—more than any other form of lead generation.4 Email marketing also offers the highest ROI with roughly $38 made for every $1 spent.5
Yet, given that 34% of marketers feel AI challenged, revenues would be considerably higher if marketing executives fully understood AI. Also, it is estimated that cumulative bad marketing data costs online businesses 611 billion dollars per year,6 in part because of the lack of understanding of AI by many executives.
A helpful way for marketing executives to utilize AI is to think of it as offering research methods. In this fashion, AI falls in the same class as surveys, descriptive statistics and focus groups. AI then becomes a set of tools for answering important business questions. When viewed this way, it forces the marketer to think about what questions are vital to know answers to. If the right questions aren’t asked, then the AI tools will be of little use. Ask the right questions and a new world of potential can open. This helps bring practical understanding to AI. In this way marketing professionals are forced to focus on real world solutions instead of being mystified by their AI toys.7
Therefore, it is a combination of artificial intelligence and human intelligence that gets results. Like any type of market research, in-depth thought should be given to the questions asked so useful answers are given.7
As an example of AI marketing done correctly, Netflix has <a href="http://email.prnewswire.com/wf/click?upn=gdq3ZfNBU6F1Pkd0PW7MedCGu8vjXKnPq38DnNzbkDDIg653zhAaIkGHGIqtRaSzbXGbtVOgLbqUDVE-2BrzbEgyzJQmwc1lfTWIEi1cPn9R61fI9uAzhPoR5GRqCwwhLzKXAqn6ov-2BIb0PU36iYuhdgb4ZHcGHR6XqmPgOnJR3BloxfnopHoOcXNEGKTijAjG17gpJ-2FqVY1VuSSmSyHqsH8YnldMqnlZqxclc5w-2BqnmZVaqLD3eMbor0nCo8TuMyD_BJkGAKsGgbHh2-2BIfs195dXmFVeDYX-2FZKM9gkPeb7NkT1XR26is9eJGYSciHpR-2F20IJfhnxObj4yqMo2kKb6i6Laz-2BhGJASMfv1Y5-2BV1fDt3FX2Y-2F0XUlQx0rZRZXGlnIO3qF9JtvPkW9zyCtjdVW-2BG3AdABoF-2BVgdtSQZMOJtgJYotIRxk6Qh2NnLRPDuhKr5CXhlRiiQ73-2FkzrqFXhN-2Bm3HIY-2BncyxN-2B88Sa2gIqRDnDK5HH34VFg9ZQezbWTEe8nHbHzvjn7JCjopKXR-2Bctxj274GbbQgJNIIejWhXZAN8R4GXpez64O1Y4W4-2F9b14">projected</a> that its AI-powered personalized recommendations save it $1 billion in revenue annually by avoiding canceled subscriptions via engaging customers with relevant email content.8
“There is perhaps no greater area where AI helps marketing than with emails,” Sky Cassidy emphasizes. “The most successful email marketing campaigns focus on creating highly personalized emails. AI helps determine the interests of customers so you can generate insightful, data-driven messages. However, you will only derive benefits from personalized messages in direct relation to the accuracy of your lists. Having <a href="http://email.prnewswire.com/wf/click?upn=gdq3ZfNBU6F1Pkd0PW7MedCGu8vjXKnPq38DnNzbkDDIg653zhAaIkGHGIqtRaSzbXGbtVOgLbqUDVE-2BrzbEgyzJQmwc1lfTWIEi1cPn9R61fI9uAzhPoR5GRqCwwhLzKXAqn6ov-2BIb0PU36iYuhdgb4ZHcGHR6XqmPgOnJR3BloxfnopHoOcXNEGKTijAjG17gpJ-2FqVY1VuSSmSyHqsH8hpyVn16MkN4pJhagSHk8jS37-2Fu7dElTYKBKVGKuWua_BJkGAKsGgbHh2-2BIfs195dXmFVeDYX-2FZKM9gkPeb7NkT1XR26is9eJGYSciHpR-2F20IJfhnxObj4yqMo2kKb6i6Laz-2BhGJASMfv1Y5-2BV1fDt3FX2Y-2F0XUlQx0rZRZXGlnIO3qF9JtvPkW9zyCtjdVW-2BG3AdABoF-2BVgdtSQZMOJtgKAUuIvrtAtoiZtkbSBFWHILfHBKKWJ0Bz4iXDv09SI8JzdgKd8WQVyWFe2Q7bcukSnqX8ze0hq6X0gox1M7p8Mf15XEutxxPwD73x3Z3SN47TaOzYeq3bY4e0CWPz-2BpYwljHjiTiuR2nsEEAIK58Bg">accurate data</a> with correct addresses, and as much <a href="http://email.prnewswire.com/wf/click?upn=gdq3ZfNBU6F1Pkd0PW7MedCGu8vjXKnPq38DnNzbkDDIg653zhAaIkGHGIqtRaSzbXGbtVOgLbqUDVE-2BrzbEgyzJQmwc1lfTWIEi1cPn9R61fI9uAzhPoR5GRqCwwhLzKXAqn6ov-2BIb0PU36iYuhdgb4ZHcGHR6XqmPgOnJR3BloxfnopHoOcXNEGKTijAjG17gpJ-2FqVY1VuSSmSyHqsH9-2BAvekZ2m-2FJLKuHARueDKx5vwgaPaAIsV1hQaJeRSgv_BJkGAKsGgbHh2-2BIfs195dXmFVeDYX-2FZKM9gkPeb7NkT1XR26is9eJGYSciHpR-2F20IJfhnxObj4yqMo2kKb6i6Laz-2BhGJASMfv1Y5-2BV1fDt3FX2Y-2F0XUlQx0rZRZXGlnIO3qF9JtvPkW9zyCtjdVW-2BG3AdABoF-2BVgdtSQZMOJtgKDBWdajJ3z0whNd2oM186sUHJt7XVxW3acbuJ0J6Qo7juJ080VAhdSv2wcx6PRWeFs2R14ZHa3KRZ-2F6CfNjoaTQF9mLVxhqHt3HDfkmLvJzpZOkCVtPhMjp7oFSGeGtfI1ZV1n5hWr-2FrnXLHOKLNfl">information depth</a> as possible is top priority in achieving maximum response.”
About Mountain Top Data Mountain Top Data, headquartered in Los Angeles, CA, has been providing data services for B2B marketing for almost two decades. With an unrelenting commitment to quality they were the first company to guarantee the accuracy of their licensed data and business emails.  They provide marketing lists, data cleaning, data appending, data maintenance and email campaign management services. Their data services have been used by some of the world’s biggest brands across a multitude of industries from multi-national telecommunication companies to office technology, to PR firms and more. For more information visit:<a href="http://email.prnewswire.com/wf/click?upn=gdq3ZfNBU6F1Pkd0PW7MedCGu8vjXKnPq38DnNzbkDDIg653zhAaIkGHGIqtRaSzbXGbtVOgLbqUDVE-2BrzbEgyzJQmwc1lfTWIEi1cPn9R61fI9uAzhPoR5GRqCwwhLzKXAqn6ov-2BIb0PU36iYuhdgb4ZHcGHR6XqmPgOnJR3BloxfnopHoOcXNEGKTijAjG17gpJ-2FqVY1VuSSmSyHqsHyfEY0l-2BV79NZjqCBEZteJ7y2Ao7QsAJSpuXZGNAy53L_BJkGAKsGgbHh2-2BIfs195dXmFVeDYX-2FZKM9gkPeb7NkT1XR26is9eJGYSciHpR-2F20IJfhnxObj4yqMo2kKb6i6Laz-2BhGJASMfv1Y5-2BV1fDt3FX2Y-2F0XUlQx0rZRZXGlnIO3qF9JtvPkW9zyCtjdVW-2BG3AdABoF-2BVgdtSQZMOJtgKZtpBDNQOvQKEQro27ipdCros7rVJeDLFBW0AzQgocmPGkyHrLu5nvtnDqM8wbjdiWIcfojWviXqMiDXIykHjpF2QVhIo42nwFgLZ2LTIIYnFKSPpl3RXNwpXCmhH2nIM8VMOwWH3Gs4771QZ4ySZZ">https://www.mountaintopdata.com</a>

Revenues Lost−34% of Marketing Executives Not Sure How to Use AI

Web developers working abroad can benefit from several apps that improve their productivity, efficiency and overall capacity. They face many challenges when working abroad, from being in a new country and culture to dealing with region locking for web resources.
<h2 id="autohotkey"><a href="https://www.autohotkey.com/">AutoHotKey</a></h2>
This power user tool is a web developer's best friend. They can create custom hotkeys and make automated scripts that reduce the time they spend on repetitive tasks. The application is user-friendly and has complete documentation that makes it simple for users to harness its power. While it takes some time to configure for the web developer's specific needs, it's well worth the time and effort.
<h2 id="trail-wallet"><a href="http://voyagetravelapps.com/trail-wallet/">Trail Wallet</a></h2>
Tracking expenses can be difficult when a web developer is operating abroad. Currency conversion rates can change on a frequent basis and figuring out costs in that situation can be difficult. Things become even more complex when the web developer is taking a digital nomad approach to their work. They travel to new countries multiple times per year, which may involve different currency and cost of living. Trail Wallet is designed to take these factors into account. It gives web developers working abroad a full understanding of their cash flow and funds.
<h2 id="if-this-then-that"><a href="https://ifttt.com/">If This Then That</a></h2>
If This Then That connects applications to create powerful integrations between them. Unlike some automation and integration tools, If This Then That streamlines the process and makes it as user-friendly as possible. It has a broad range of support for integration without needing to work directly with an application's API, which cuts down on the time that's needed for integration. Since it's a popular service, it also has a lot of documentation and third-party information on automation ideas that are helpful for a web developer working abroad.
<h2 id="slack"><a href="https://slack.com/">Slack</a></h2>
Client communication is key and sometimes email and phone calls don't cut it. The time zone difference between a web developer and their clients can also make discussions difficult. Slack is a group chat application that has many useful features and integrations. The product is in active development, so improvements happen on a regular basis. The base set of features are powerful and make it simple for web developers to share project updates, files and other resources. It's supported on a wide range of platforms, so they can check Slack on their mobile devices to ensure that there are no client emergencies waiting while they're out.
One particularly useful way that web developers working abroad can use Slack is by setting up chat bots that can address common client inquiries even when the developer is away from the computer or their phone. This option cuts down on the amount of customer service that the developer has to worry about, which allows them to better focus on their primary task at hand.
<h2 id="surfshark-vpn"><a href="https://surfshark.com/vpn-free-trial">SurfShark VPN</a></h2>
A web developer may face the dreaded region-lock when attempting to access content from their home country or other locations. This situation can make it difficult or impossible to move forward with a project that requires that information. SurfShark VPN eliminates this problem by providing a virtual private network with servers in many countries. The web developer can route their traffic through the VPN and make it appear as though they are trying to access the resources from an approved country. It also makes it difficult for anyone to monitor their web activities, which is useful for improving privacy.
<h2 id="asana"><a href="https://asana.com/">Asana</a></h2>
A lack of clarity can lead to the web developer and their clients having different expectations of a project. The client may be confused about the project scope, status or other details. Asana is a project management solution that keeps clients in the loop at each stage of the project. This application is particularly useful if the web developer works with a team and needs to coordinate with multiple people to get the job done.
<h2 id="worldtime-buddy"><a href="https://www.worldtimebuddy.com/">WorldTime Buddy</a></h2>
Deadlines can be confusing when working abroad. The web developer may be used to converting the time from their own country, which doesn't work when they're thousands of miles away. If they miss too many deadlines, then they can lose projects and even clients. WorldTime Buddy is a simple application that shows the time around the world. It's the perfect companion app for web developers working abroad, especially when they need to time conference calls and other real-time communication.
<h2 id="canva"><a href="https://www.canva.com/">Canva</a></h2>
Sometimes pulling out Photoshop or another graphic design tool for a project is overkill. Prototypes need placeholders, and Canva is a quick and easy application for putting together simple images. It has many templates for common web elements like blog post images and advertisements. The service also has many free to use design assets already included with the subscription fee. Graphic designers may not always have the time to put mockups together, and this application allows web developers to get what they need to move the project forward.
<h2 id="rescue-time"><a href="https://www.rescuetime.com/">Rescue Time</a></h2>
Rescue Time is a time tracking application that makes it possible for web developers to track exactly what they're doing throughout the day. If they face productivity issues, they get a weekly report from the application that details their schedule. The premium version also includes tools that help improve their focus at work with website blocking and offline task tracking.
<h2 id="calendly"><a href="https://calendly.com/">Calendly</a></h2>
Playing phone or email tag to get meetings set up is quite frustrating. It becomes even more difficult if the web developer is working with someone from an inconvenient time zone. Calendly gives web developers the opportunity to create appointment blocks that the client and choose from. They don't need to sign up for anything to access the appointment booking schedule. The web developer can simply share a link. It's even possible to embed it on their portfolio website for a truly seamless experience. Once they pick a good time for them, it gets placed on the web developer's calendar.
Working abroad is an excellent opportunity for web developers, but it does come with its challenges. These applications decrease the potential frustration of this situation and help make web developers more productive and efficient.

Top Suggested Apps for Web Developers Working Abroad

<a href="https://www.inmarsat.com/">Inmarsat</a>, the world leader in global mobile satellite communications services, today announced that it has entered into a collaboration agreement with Microsoft, which will enable Inmarsat’s customers to transfer data collected through their Industrial IoT solutions to the Microsoft Azure IoT Central platform.
Under the agreement, <a href="https://azure.microsoft.com/">Microsoft Azure</a> customers will also be able to access Inmarsat’s global satellite communications network, enabling them to connect their IoT infrastructure to cloud-based applications via the world’s most reliable mobile connectivity network.
The collaboration will initially focus on the delivery of Industrial IoT-based solutions to the agriculture, mining, transportation and logistics sectors, supporting digitalization and visibility across the global supply chain. Customers will gain access to a variety of tools that will help connect anything to anything, bringing together assets in the physical world with applications in the digital world, no matter how remote the location.
Commenting on the relationship with Microsoft, Tara MacLachlan, Inmarsat’s VP of Industrial IoT Strategy, said: “This collaboration with Microsoft Azure is central to our Industrial IoT strategy and will enable our customers to access the data generated and processed by our intelligent edge IoT solutions, regardless of where their infrastructure is located. Analyzing this data and using it to optimize operations is where the fundamental value of IoT resides, and the applications that Microsoft can deliver through Azure and IoT cloud solutions will be critical to delivering this value to our customers.”
Paul Gudonis, President of Inmarsat Enterprise, added: “Our relationship with Microsoft Azure will provide customers with the reliable global connectivity and cloud services they need to take advantage of the Internet of Things wherever they are. Industrial IoT solutions have the potential to bring transparency and intelligence to the global supply chain and by partnering with Microsoft we are making it easier and faster than ever for businesses from all sectors to exploit the technology and achieve competitive advantage.”
Sam George, Director, Azure IoT said, “Microsoft Azure is being built as the world’s computer; extending the reach of our cloud through IoT and intelligent edge services. Our goal is to enable customers to take advantage of connected IoT solutions no matter where they are in their journey. With Inmarsat, customers across industries from agriculture to mining and logistics sectors, will benefit from the power of the intelligent cloud and intelligent edge with global satellite connectivity in the most remote parts of the globe.”
Inmarsat is a leading provider of mobile satellite connectivity for Industrial IoT deployments across the global supply chain. It has a proven and unrivalled track record of operating the world’s most reliable commercial mobile satellite networks, sustaining business critical applications for 40 years. Its award-winning services are enabling end-to-end transparency across the production, extraction, manufacture and multi-modal transportation of goods. Inmarsat owns and operates the world’s most reliable L-band satellite network offering 99.9% availability suitable for critical IoT applications, rugged and energy efficient terminals, and low latency data transmission.  It is the ideal connectivity solution for enabling monitoring and automation applications in remote and hostile environments.

Inmarsat and Microsoft Azure IoT join forces to deliver cloud services via satellite

The latest version of WordPress is out for public use. This new version brings a long needed feature to the popular open source CMS, Site Health.
<h2 id="what-is-site-health">What is Site Health?</h2>
The new Site Health feature will start showing notices to administrators of sites that are running outdated versions of PHP, leading to potential security risks. It will also perform checks on new plugins to ensure that they are compatible with the existing version of PHP. If they are not, WordPress will prevent installation (and possible site breakage).
This is a big step in the right direction for WordPress and I'm hopeful that even more features are introduced to the Site Health feature as it matures.
Other improvements within this release include:
<ul>
<li>Speed and performance improvements for the Gutenberg editor.</li>
<li>Multisite metadata – 5.1 introduces a new database table to store metadata associated with sites and allows for the storage of arbitrary site data relevant in a multisite / network context.</li>
<li>The Cron API has been updated with new functions to assist with returning data and includes new filters for modifying cron storage. Other changes in behavior affect cron spawning on servers running FastCGI and PHP-FPM versions 7.0.16 and above.</li>
<li>WordPress 5.1 features a new JavaScript build option, following the large reorganisation of code that started in the 5.0 release.</li>
<li>And more!</li>
</ul>
For a full list of improvements, see here: <a href="https://wordpress.org/support/wordpress-version/version-5-1/">https://wordpress.org/support/wordpress-version/version-5-1/</a>

WordPress 5.1 is Out - Brings Site Health and More to Bloggers Everywhere

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