Articles - Page 178

Agentic AI for Agencies in 2026

bmckeiver

Hey Folks! With big sales happening this weekend in a variety of places, I thought I'd put together a quick list of some of the ones that apply to those of you who read this site to save you some time (and money). Here's my list of excellent deals for this Black Friday / Cyber Monday weekend.
<ol>
<li>To kick things off, WP Engine has a big promotion on right now for those of you who've been on the fence about managed WordPress hosting: <a href="http://shareasale.com/r.cfm?b=1099141&amp;u=407830&amp;m=41388&amp;urllink=&amp;afftrack=" target="_blank" rel="noopener noreferrer">Save 35% off your first payment with WP Engine's Cyber Weekend Special! Expires 11/30/2017</a>.	 </li>
<li>Looking for one of the best Lead Management tools in the business? OptinMonster is offering 25% off from now until November 30, 2017. Head on over to <a href="http://www.shareasale.com/r.cfm?u=407830&amp;m=49337&amp;b=514572" target="_blank" rel="noopener noreferrer">their website</a> to get this deal.	 </li>
<li>StudioPress, one of the biggest and most reputable WordPress theme companies out there is offering 25% off right now as well. Head on over to <a href="http://shareasale.com/r.cfm?b=386922&amp;u=407830&amp;m=28169&amp;urllink=&amp;afftrack=" target="_blank" rel="noopener noreferrer">their website</a> to check out their amazing themes and get this deal.	 </li>
<li>Interested in learning Linux or Unix? The Linux Foundation is offering huge discounts right now. Save 60% + with this deal: $179 on select bundles plus a FREE t-shirt and mug at The Linux Foundation. Offer is valid 11/24 – 11/29. <a href="http://shareasale.com/r.cfm?b=1101934&amp;u=407830&amp;m=59485&amp;urllink=&amp;afftrack=" target="_blank" rel="noopener noreferrer">Check out this deal</a>.	 </li>
<li>
phpFox is giving away 30% OFF Discount on all the license purchase from November 24 – 27, 2017 (PST). You might wanna take this chance to get your own license and start your own Social Network website.
Use the coupon code BLACKCYBER2017 on your purchase to enjoy this discount. <a href="https://clients.phpfox.com/aff.php?aff=25" target="_blank" rel="noopener noreferrer">Grab this deal</a>.	 
</li>
<li>
SocialEngine is offering up 25% off their products. All you need to do is head over to their <a href="http://www.tkqlhce.com/click-8420589-10952386" target="_blank" rel="noopener noreferrer">products page</a> and use the code “phpholiday17” to receive 25% off!
</li>
</ol>
And there you have it folks! Some excellent deals going on right now so take advantage of them while you can and have a great Thanksgiving Weekend to all of our American readers.
~Mike

6 Great Black Friday Deals You Should Take Advantage Of

mike-johnston

Acquia today announced the selection of Michael Sullivan as Chief Executive Officer, effective in December 2017. Sullivan, 52, has extensive experience in building market-leading, high-growth SaaS organizations and has led the acquisition and integration of numerous companies over the course of his career. He brings to Acquia 25 years of focused experience in content management, archival solutions, electronic discovery and enterprise content governance solutions, and joins Acquia as the company marks its 10th anniversary as a pioneer in cloud-based, open source web content management.
Sullivan joins Acquia from Micro Focus, where he participated in the merger of Micro Focus with Hewlett Packard Enterprise’s software business. The combined company became the world’s seventh largest pure-play software company and the largest UK technology firm listed on the London Stock Exchange.1 Sullivan was responsible for the information management and governance product portfolio both at Micro Focus and at HP, where he was senior VP and GM for SaaS. Prior to joining HP, he led the Protect business unit at Autonomy, which delivered risk and compliance solutions to Fortune 1000 companies. He joined Autonomy through the acquisition of Zantaz, where he was senior VP of operations and services. Sullivan was the founder and CEO of Steelpoint Technologies, a pioneer in technologies for the intelligent management of unstructured information.
He will succeed Tom Erickson, as part of the succession plan announced in May. Erickson will continue as a member of the board of directors. As part of the succession plan, Acquia Co-founder Dries Buytaert will be elevated to chairman, and will serve in that capacity in addition to his duties as CTO. Buytaert is also founder and project lead of Drupal, the open source web content management system he created in 2001.
“Mike is one of the most dynamic technology leaders I have met,” Buytaert said. “Like me, he founded a company in his twenties which he has led ever since. His deep understanding of the opportunities and challenges faced by large global enterprises aligns perfectly with Acquia’s focus on providing data-driven customer journey solutions to organizations that have ambitious digital aspirations and challenges.”
In recent months under Buytaert’s leadership, Acquia expanded the capabilities of the <a href="https://www.acquia.com/products-services/acquia-platform?utm_source=pr&amp;utm_medium=newsrls" target="_blank" rel="noopener noreferrer">Acquia Platform</a>, building upon its core capabilities — namely its Drupal-tuned cloud platform with multisite management and personalization solutions — to support data-driven, personalized customer journeys. The Acquia Platform now incorporates a broader set of technologies such as Node.js, journey orchestration, commerce integrations, and digital asset management, all of which dramatically improve the digital customer experience. Sullivan will lead the company into its second decade, rolling out its expanded platform to digital marketers and brand executives looking to orchestrate the customer experience across every touch point.
“Anyone with an ear to the ground of the Boston tech sector knows one of its brightest stars is Acquia. The passion of the company’s 800 employees is unmistakable, and the opportunity we have to transform the customer experience is second to none,” Sullivan said. “Dries’ founding vision to pioneer cloud-based, open source content management has been proven over and over as Acquia delivered success to some of the world’s most innovative organizations. Acquia sits in the most exciting sector of today’s tech landscape. The company’s bold moves into data-driven customer journeys is the latest demonstration of the company’s intense focus on creating cloud solutions to solve the biggest challenges global organizations are facing today.”
Sullivan added, “Acquia has built a legacy helping thousands of organizations accelerate their success with Drupal. The open source community that has powered Drupal’s development has delivered outstanding innovation for open source web content management. As we enter 2018, Acquia will continue be a strong partner to the Drupal community, as we continue to keep our focus squarely on supporting our customers and their most strategic digital initiatives.”
“Michael joins the company at a tremendous point in its evolution, and his vast experience in fueling the growth of global SaaS companies will be a vital asset as he leads Acquia into the next phase of its growth,” said Rich D’Amore, a general partner at North Bridge Venture Partners and a member of Acquia’s board of directors.
Sullivan will work from the company’s Boston headquarters. A lifelong resident of Massachusetts, he is married and has three children.
Sullivan was recognized by Ernst &amp; Young as an Entrepreneur of the Year finalist in both 2000 and 2004. Earlier in his career, he was a software developer for Raytheon. He holds a degree in computer information systems from Bentley University.
About Acquia
Acquia provides a cloud platform and data-driven journey technology to build, manage and activate digital experiences at scale. Thousands of organizations rely on Acquia’s digital factory to power customer experiences at every channel and touchpoint. Acquia liberates its customers by giving them the freedom to build tomorrow on their terms.
For more information visit <a href="http://www.acquia.com/" target="_blank" rel="noopener noreferrer">www.acquia.com</a>

Acquia Names Michael Sullivan Chief Executive Officer

<h2>Franchise, Dealer &amp; Multi Location Solutions</h2>
Looking for a single platform that offers an arsenal of unique tools to enterprises that want to manage brand compliance, assign permission levels for easy editing and hosting on unique URL configurations?
Easily scale and manage 100s or 1000s or individual Location, Franchise or Dealer websites from one centralized platform. Here is how…
With a simple spreadsheet safely deploy 100s/ 1000s of location sites or dealer sites from our rapid deployment spreadsheets.
Since all data about your locations is stored via structured data fields you can quickly sync Location data to various data sources including Google Sheets, YEXT, our 3rd party data sources.
Locations are geolocated (lat/lon) making them searchable from our or any Location Finder product.
<h2>Global Brand Template Control ‘Brand Compliance’</h2>
<h3>a) How are Templates implemented</h3>
Templates are implemented into our system in three ways
● Basic Templates – Using our built-in Style Options and Content and Image modules and built inside the Drag and Drop Site Builder
● Advanced Templates – Using custom HTML and CSS entered into our system as a custom Theme
● Static HTML – Ability to create a custom HTML that will be rendered per-page
<hr />
<h3>b) Architecture of global templates to local customizations</h3>
Once you create a Template within our system, it can then be enabled as a “Master Template”.
Master Templates have options to set which parts of Sites using that template will inherit from the “Master Template”, versus which parts will still be customizable on a per-Site basis.
Some of these options include:
● Content – Pages &amp; Navigation
● Style – Theme Settings and Custom CSS
● Redirects – 302, 301, and “catch-all” redirect handling
● Header Code – Code to be added within the “&lt;head&gt;” tag
● Footer Code – Code to be added at the bottom of the “&lt;body&gt;” tag
● Logo &amp; Logo Fallback – Use the custom logo for the Site, or pull the logo from the Business details
● Plugins – Plugins to enable (i.e Google Tag Manager, etc)
<h3>c) Latest responsive design technologies</h3>
DevHub templates and our template frameworks are built using HTML5, CSS3 and Javascript. The platform is used by 50+ different brands and agencies and is constantly being updated with the latest in responsive design technologies. All while keeping backwards compatibility in mind for Sites that have been build on DevHub previously.
From wireframing, creative, and production, DevHub has resources at every level to be able to facilitate brand-approved designs, style guides, and templates into the platform.
<hr />
<h2>Sub-Account (Agent) Level Controls ‘Permission Controls’</h2>
<h3>a) Ability for Agents to edit websites directly</h3>
DevHub has a robust and flexible user permissions system. Permission can be granted to a user or class of users for anything that can be done in Devhub, both in the builder and in the dashboard.
You can set custom permission levels for different clients and end-users. eg: allow the user to change pictures on the gallery page but not the text on the home page. Or let them add a blog. Here are examples of the types of restrictions we can set.
● Can hide any module or module section in the builder
● Can hide any side menu button in the builder (themes, blog, shop, form builder, plugin, etc)
● Can hide sections and fields inside theme style controls
● Can hide fields in modal forms
● Can hide some buttons based on user permissions
<hr />
<h3>b) Detailed controls on customization for text</h3>
Our “Content” module is a full rich-text editing environment allowing for inline editing of text elements within the content of pages. It includes:
● Text styling options
● Linking options (to Site's Pages, Outbound Links, Click to Call)
● Fonts
● Headlines (h1, h2)
● Source view (raw HTML)
● Macros (${business_name}, ${phone}, etc)
● Paste Options (Plain Text, Microsoft Word Content)
<hr />
<h3>c) Detailed controls on customization for images</h3>
Our “Image”, “Gallery”, and “Carousel” modules give basic options for scaling images and setting alignment.
There are several ways to display images in DevHub. All of them support custom image title tags. The image tags can use structured data Macros to improve the ability to manage SEO over time.
The Gallery and Carousel modules have options regarding Type (full width vs thumbnail/lightbox galleries) and Style (slide versus fade, transition speed). All image modules are fully responsive and are usable on Mobile, Tablet, and Desktop views.
<hr />
<h3>d) WYSIWYG interface</h3>
The Site Builder is fully drag and drop and WYSIWYG with tools to allow users to make changes to their Sites with little training needed.
● Dragging new modules into Row/Column placements
● Sliders to control widths of Columns
● In-line Rich-text editing
● Multi-device view to preview and edit for Mobile, Tablet, and Desktop responsive views
● Margin and Padding options for individual modules
All actions within the Site Builder are tracked on a per-user basis. From these logs we could setup a way for the Brand (corporate) to be notified all recent changes to pages.
To learn <a href="https://www.devhub.com/blog/2672962-how-multi-location-with-devhub-is-optimized-for-seo/" rel="nofollow noopener noreferrer" target="_blank">How Multi-Location with DevHub is Optimized for SEO</a> (Search Engine Optimization) visit DevHub

How to Roll Out A Multi-Location Web Experience

Siteimprove, a technology firm that provides services to help audit, optimize, and manage websites, has unveiled a new component to the company's services — the Digital Certainty Index™ (DCI™). The DCI Score gives users a comprehensive gauge to determine how websites are performing as it relates to quality assurance, SEO, and accessibility. The new feature is a highlight of Siteimprove's updated and redesigned dashboard, and another improvement to the company's platform.
The aim of the DCI is to provide users with a personalized and engaging experience in managing their website and make it easier to identify and resolve urgent issues. The DCI also allows users to benchmark digital performance in key areas against a group of industry peers.
“Knowing exactly how good your website is can be a challenge due to large amounts of data and the myriad of ways you can measure it. With the DCI, we are empowering organizations to paint a clear and objective picture of this using a credible tool that even includes industry peer benchmarking. Instead of disconnected, difficult-to-interpret data points, we combine all relevant indicators into one simple number that embodies the strength of your digital presence,” says Morten Ebbesen, CEO of Siteimprove.
The overall DCI Score, which ranges from 0-100, is a summary of a website's performance in three core areas: quality assurance, SEO, and accessibility. These components are at the heart of what Siteimprove stresses is critical to achieving “digital certainty.” The concept of digital certainty means that organizations are confident that their online presence is error-free, consistent, and accessible to everyone.
Siteimprove designed the DCI to guide users through the platform and to expose them to features that drive digital presence improvement. The visible DCI Score on the redesigned dashboard also “gamifies” the experience for users to help motivate them to use the full potential of the Siteimprove platform.
“Using a point-scoring system, we inspire users to take small steps forward to reach a larger target. That means fixing issues with Siteimprove becomes a rewarding and fun experience. Everyone on a team can see and prove the significance of the contributions they are making, ultimately boosting your productivity and your digital presence,” says Ebbesen.
About the Digital Certainty Index (DCI)
Using the DCI to investigate a website's performance, identify improvement potential, and monitor progress helps Siteimprove users maintain a predictable, impactful, and credible digital presence. Efficient monitoring and reporting of improvements also supports organizations in their quest of being compliant with global and local regulations or standards. The new scoring system and the fact that actions are directly tied to impact points makes progress more measurable, helping customers to connect digital and strategic initiatives better than ever before. At the same time, the DCI empowers your individual team members to take initiative, make informed decisions, and produce accountable results.
About Siteimprove 
Siteimprove transforms the way organizations manage and deliver their digital presence. With the Siteimprove Intelligence Platform, you gain complete visibility and deep insights into what matters, empowering you and your team to outperform the status quo with certainty every day. With more than 5,000 customers worldwide, Siteimprove serves dozens of markets from offices in Amsterdam, Berlin, Copenhagen, London, Minneapolis, Oslo, Sydney, Toronto and Vienna. For more information, visit <a href="http://siteimprove.com" target="_blank" rel="noopener noreferrer">siteimprove.com</a>.

Siteimprove Launches Digital Certainty Index™ — Helping Web Users Measure and Act on Digital Presence

I recently came across this issue on my <a href="http://archmerge.com/" rel="nofollow noopener noreferrer" target="_blank">Archmerge</a> installation and figured I would share the fix here since it took me quite some time to figure out the solution. This is not Archmerge specific but rather Arch Linux specific. I started encountering it on Manjaro and Arch based installs right after I tried to install specific packages.
This is what I was getting when trying to install a package that required fzf (in this case, I was running the command:
<code>packer -S pacli </code>
Since this package relied on the fzf package, I got the following error:
<code>error: fzf: signature from "Ambrevar &lt;ambrevar@gmail.com&gt;" is unknown trust :: File /var/cache/pacman/pkg/fzf-0.17.0.2-1-x86_64.pkg.tar.xz is corrupted (invalid or corrupted package (PGP signature)).</code>
The solution took me a while to figure out, as mentioned, but I did figure it out eventually. To resolve, launch a terminal and paste in the following:
<code>sudo pacman-key --refresh-keys</code>
This will take a while to refresh all of the keys on your system but once it's complete, you should be good to go.

How to fix invalid or corrupted package (PGP signature) issues on Arch Linux

Jahia Solutions Group (<a href="http://click.icptrack.com/icp/relay.php?r=74469271&amp;msgid=472242&amp;act=8Y2D&amp;c=870976&amp;destination=http%3A%2F%2Fwww.jahia.com%2F" target="_blank" rel="noopener noreferrer">www.jahia.com</a>) today announced the release of a <a href="http://click.icptrack.com/icp/relay.php?r=74469271&amp;msgid=472242&amp;act=8Y2D&amp;c=870976&amp;destination=https%3A%2F%2Fwww.jahia.com%2Fplatform%2Funify-thirdparty-software%2Fsalesforce-connector" target="_blank" rel="noopener noreferrer">bi-directional Salesforce connector</a>.
This new connector allows to create / update a lead in Salesforce or update the Marketing Factory profile of a contact or lead from Salesforce. <a href="http://click.icptrack.com/icp/relay.php?r=74469271&amp;msgid=472242&amp;act=8Y2D&amp;c=870976&amp;destination=https%3A%2F%2Fwww.jahia.com%2Fplatform%2Funify-thirdparty-software%2Fsalesforce-connector" target="_blank" rel="noopener noreferrer">A 10-minute demo video showcases this new addition to Marketing Factory</a>.
“Our customers value a lot the knowledge and the experience optimization that Marketing Factory provides them with. It felt essential to bridge our digital marketing solution to the most popular CRM solution in the world to further enrich the accuracy of context and data attached to a given lead.” says Elie Auvray, CEO at Jahia Solutions Group
Originally released in Novembre 2015, Marketing Factory benefits from an intense roadmap (3 to 4 releases a year) that regularly expands the digital solution capabilities in order to bring more flexibility and finesse to marketing teams.
Open sourced code 
The code of the Salesforce connector has been contributed to the Apache Foundation via the Apache Unomi Project. Apache Unomi is the open source customer data platform that manages Jahia Marketing Factory customers, leads and visitors’ data, and that helps personalize customers’ experiences, whether the visitor is known or anonymous.
Subscription for mission-critical projects
As with all other Jahia products, connectors and solutions, the vendor provides an annual subscription for this connector that work as an insurance. <a href="http://click.icptrack.com/icp/relay.php?r=74469271&amp;msgid=472242&amp;act=8Y2D&amp;c=870976&amp;destination=https%3A%2F%2Fwww.jahia.com%2Fenterprise-now%2Fpricing-license" target="_blank" rel="noopener noreferrer">More information here</a>

Jahia bridges digital marketing solution with Salesforce Sales Cloud for reinforced lead’s data and context accuracy

Marketing automation software and content management systems are each powerful tools on their own, but when you are able to strategically combine their strengths you can achieve even greater results with your marketing. In the contemporary business climate it’s not enough to simply excel at email marketing or create content that goes viral. By harnessing the distinct capabilities of each system and combining them into a cohesive strategy you can increase the efficiency of each, gain new insights into your customers, and personalize the experience for them more effectively. 
<h2>1. Enhance the efficiency of each tool through supplementation</h2>
Marketing automation excels at nudging your leads and prospects along and providing them with the best information that will drive them to your website. However, once they reach your website, the benefits of marketing automation end, and it’s up to your content strategy to do the heavy lifting.
Conversely, content management systems make it easy for you to develop and employ value-added content once your lead has clicked through. But, it can’t do anything on its own to encourage them to do so. Each system has its unique attributes and shortcomings, and it’s only by effectively combining the two of them that you can achieve optimal efficiency for your overall marketing strategy.
When the powers of marketing automation and CMS are combined, you can efficiently move your leads through each stage of the buying funnel at the appropriate time, finding unique ways to imbue the relationship with value along the way. You’ll always have the correct tool available depending upon what your customer needs are at a specific moment in their journey. 
<h2>2. Improve your lead nurturing by engaging with precise timing</h2>
When it comes to lead nurturing, timing is everything. In many cases, delivering the exact same messaging to the same lead even minutes apart can be the difference between moving them closer to a sale, and the customer choosing to end the relationship. There really is very little margin for error, which is why you have to use every tool available to you in order to ensure that your timing is accurate.
Many companies utilize digital forms to capture data on their leads and essentially kick off the lead nurturing process. When a lead fills out a form it not only indicates that they have reached a specific stage of the buying journey, but it is also a form of assent that says they are ready to receive your marketing materials and internalize your messaging.
When your forms are integrated between your CMS and your email marketing you have an opportunity to respond and adapt even more quickly. The new data that is collected can quickly be updated across all platforms for consistency. Every employee who goes to access a lead profile, whether it’s a person initiating a new email marketing campaign or someone in charge of content creation, will see real-time data reflected throughout. It will also help you determine whether or not your content is performing up to expectations, allowing you to make adjustments on the fly.
The moment a lead fills out your digital form, a ticking time bomb is set off. If your automation platform isn’t prepared to respond to them with the right information at the right moment, you could be losing out on potential business. Through the integration of these two platforms, however, you’ll be ready to respond with insights gleaned from powerful data at a moment’s notice.
<h2>3. Personalize your messaging with powerful data from your CMS</h2>
The quest for more effective personalization is never-ending for email marketers. You know that it’s absolutely vital to include personalized content in your messaging, but you’re also cognizant of the fact that customers are becoming more skeptical of content that they perceive as being automated.
The looming question is, how do you continue to automate your processes while still engaging savvy consumers on a personal level? And the answer is: with the help of reliable data from your CMS.
One reason to use a CMS is to collect high-quality data about the kinds of content that are effective, and use it to continually refine your content generation program. This is a vital process for any company that hopes to succeed in the 21st century, because customers expect to see customized content that speaks to the realities of their specific buying journey.
But that doesn’t mean that you should simply use this data to make more engaging content for your website and leave it at that. By incorporating this information into your email marketing, you can optimize your content to reach your leads at the right place and right time. 
For example, if your CMS tells you that a certain prospect has viewed posts about two differing models of a product, you could create a comparison piece between the two and email them a synopsis. Or, if you know that they have been interacting with your chatbot and asking questions about product features, you can email them a link to a personalized landing page that has additional info that could help answer their questions.
<img alt="http://media.agilitycms.com/images/marketing/pablo%20(2).png" src="https://lh3.googleusercontent.com/5c3HSQgmR_7kzqUwyllswGL9mlpp_WjkWGEmCYkJwH7jpFsOhrTvgdA3vPGOdtkTXCeRnOY7Mt-KA2ElRhHG8_nkI9AKThnB_-7W72B4vC7aRFH0QopYu-8Bd-Ri7CR6Hxa7WRU_pXHNBVM19w" style="text-align:center" />
<h2>4. Use your automation to build consistent value into the customer journey</h2>
On the flip side, the data you collect from your marketing automation initiative can also help you build a more effective content strategy. If it seems like you can never escape the need for high-quality data to be shared among systems it’s because you can’t. Robust data, and the analysis and management of said data, is the fuel that feeds the lead generation and lead nurturing efforts.
Your marketing automation data tells you what kinds of things your leads are interested in clicking on. It shows you what kinds of personalized messages reach them most effectively. And it denotes their exact position in the sales funnel at a point in time.
Once you know these details, you should be able to create a curated experience for them on your website through your content strategy. You can then use your CMS to deliver targeted content that provides them with real-world value, which is the most important factor in the customer’s decision at each stage of the journey.
They are going to ask themselves at every touchpoint if your organization is providing them the value they are searching for, even if they only ask it subconsciously. The ability to deliver specific value is exactly why an effective content strategy is so important, and harmony between email marketing data and your CMS management will only serve to enhance the relationship between the two platforms.
<h2>5. Put your CMS to use as a marketing automation content repository</h2>
If you’ve put in the time and effort to create unique and valuable content to share with your leads through email marketing, then it would be silly to abandon it after a single use. You never know what kinds of value your old content can have in the future; even if it needs to be repurposed or customized for a new subset of buyers, it will still make the process more efficient.
The issue is that marketing automation systems aren’t designed to be content warehouses, and relying on a method such as email client search can be time-consuming and unreliable. Thankfully, you have a CMS in place that can act as a content repository for everything you create.
Most CMS systems have powerful tools for organizing content, and they make it easy to search and filter in order to narrow down your results quickly. When you need access to quality content that you know provides value to your audience, then you’ll know exactly where to find it.
<h2>6. Collect and analyze micro- and macro-data to refine your strategy</h2>
When it comes to digital marketing tools, certain platforms are more capable of collecting and analyzing either micro-data or macro-data. A good tool should do both, of course, but that doesn’t mean there aren’t strengths and weaknesses at play.
For instance, marketing automation software can tell you exactly how a specific recipient interacted with an email. However, it’s often hard to make broad judgements about the recipients who didn’t open or click through, because there could be any number of root causes for that behavior. Similarly, your CMS can show you the various types of content that are the most popular amongst your users. However, it’s difficult to tell what about a piece of content specifically resonates with one person unless they volunteer that information.
It’s in the marriage of the two systems that the power of data truly shines. When you have access to both micro-data on audience preferences and behaviors, as well as macro-data on content and website performance, then you can create an adaptive marketing strategy that is backed by a commitment to customer value.

6 Ways To Make The Most of Marketing Automation With Your CMS

dotCMS 4.2 includes new platform capabilities as well as significant improvements to overall performance, manageability, and scalability.
Oct. 17, 2017 – Miami, FL – dotCMS, a leading-edge, open source Java content management software company, introduces the concept of Layout-as-a-Service (LaaS) and many other new features and improvements to the platform in their latest release, dotCMS 4.2. This release is a part of the ongoing 4.x Series which focuses on improving the overall dotCMS platform experience.
“Layout-as-a-Service is a step beyond Content-as-a-Service (CaaS) – it addresses a real challenge when business start to explore headless or CaaS solutions,” said Will Ezell, dotCMS CTO. “Layout-as-a-Service allows business users to make meaningful content, module and layout decisions within a friendly authoring environment, all of which can then be accessed via RESTful APIs.
“This means that single page apps (SPAs) and other IoT applications can call not just raw content, but real rendered layouts and modules, which include server side personalization and other context driven information. We've heard again and again that while businesses users appreciate CaaS capabilities, they struggle with how to preview and manage the final look and feel across the various presentation platforms. Layout-as-a-Service helps solve those challenges.”
Along with LaaS, dotCMS 4.2 includes new features that simplify the manageability of SEO and multilingual sites by offering Vanity URLs, URL Rewrites, and Language Variables as content – improving the flexibility and ease of management of these items in dotCMS.
“When we get feedback from our customers on how we can improve the platform to make it easier for them to use and manage, we take it seriously,” said Ezell. “That’s why our customers will see significant improvements in both the performance and scalability of the platform with the dotCMS 4.2 release.”
dotCMS customers can expect to see performance improvements when saving and push publishing content, in some cases by an order of magnitude. They’ll also notice that dotCMS can be run completely stateless, as an auto scaling group that leverages externalized Elasticsearch and datagrid type caches has been upgraded.
Other changes to note in dotCMS 4.2 include IE11 improvements and fixes, improved Windows Touch Screen support, upgrades to several integrated libraries (including Hazelcast), and some security improvements.
For more on all that is included in the dotCMS 4.2 release, visit: <a href="https://dotcms.com/docs/latest/changelogs#release-4.2.0">https://dotcms.com/docs/latest/changelogs#release-4.2.0</a>
About dotCMS
dotCMS is a leading, open source content management system for companies that want innovation and performance driving their websites and other content-driven applications. Extensible and massively scalable, both small and large organizations can rapidly deliver personalized and engaging content across browsers, mobile devices, channels, second screens and endpoints — all from a single system.
Founded in 2003, dotCMS is a privately owned US company with offices in Miami, Florida; Boston, Massachusetts and San Jose, Costa Rica. With a global network of certified development partners and an active open source community, dotCMS has generated more than a half-million downloads and thousands of implementations and integration projects worldwide. Notable dotCMS customers include: TELUS, Standard &amp; Poors, Hospital Corporation of America, Royal Bank of Canada, DirecTV, Nomura Bank, Thomson Reuters, China Mobile, Aon, DriveTest Ontario and ICANN.

dotCMS Introduces Layout-as-a-Service Along With Significant Push Publishing and Auto Scaling Improvements in Latest Release

Hotjar - Spot what confuses

Spot what confuses your users with Hotjar & AI

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<a href="http://www.acquia.com/?utm_source=pr&amp;utm_medium=newsrls" rel="nofollow noopener noreferrer" target="_blank">Acquia</a> today released two new products to help accelerate digital marketing initiatives. Acquia debuted <a href="http://www.acquia.com/products-services/acquia-journey/?utm_source=pr&amp;utm_medium=newsrls" rel="nofollow noopener noreferrer" target="_blank">Acquia Journey</a>, the company's new solution that makes it possible for every marketing organization to create data-driven customer journeys. Acquia Journey overcomes the false promises of omnichannel engagement, where siloed marketing technologies and disconnected customer data make it impossible for a marketer to automate personalized <a href="https://www.acquia.com/blog/marketers-guide-navigating-customer-journey/12/09/2017/3311066?utm_source=pr&amp;utm_medium=newsrls" rel="nofollow noopener noreferrer" target="_blank">customer journeys</a>.
Acquia also released Acquia Digital Asset Manager (DAM), a modern digital asset manager designed to centralize all of the creative assets within an organization. With <a href="http://www.acquia.com/products-services/acquia-digital-asset-manager/?utm_source=pr&amp;utm_medium=newsrls" rel="nofollow noopener noreferrer" target="_blank">Acquia DAM</a>, assets are created and approved faster, campaigns are launched sooner, and customers can experience a brand consistently at every point in their journey. Together, Acquia Journey and Acquia DAM represent the latest expansion of the <a href="https://www.acquia.com/products-services/acquia-platform/?utm_source=pr&amp;utm_medium=newsrls" rel="nofollow noopener noreferrer" target="_blank">Acquia Platform</a> to date. They build upon solutions for web content management, <a href="https://www.acquia.com/products-services/acquia-cloud-site-factory/?utm_source=pr&amp;utm_medium=newsrls" rel="nofollow noopener noreferrer" target="_blank">Site Factory</a> for multisite delivery, and <a href="https://www.acquia.com/products-services/acquia-lift/?utm_source=pr&amp;utm_medium=newsrls" rel="nofollow noopener noreferrer" target="_blank">Acquia Lift</a> personalization solutions to make orchestrating the customer experience across touchpoints possible for every marketer.
Marketers are frustrated. They plan stellar campaigns, create high-value content, develop powerful brand identities, and spend precious dollars on marketing and advertising technologies. But when they try to make it all work together in a seamless experience, those promises fall short. Targeted campaigns become spam, data silos keep companies from hitting audiences at the right time with the most relevant offer. Meanwhile, consumers prefer to choose where and when they interact, adding to the challenges for brands vying for attention. This keeps conversion percentages down and puts customer loyalty at risk.
Acquia Journey is built to connect marketing automation with customer profiles and journey maps to solve marketing’s greatest challenge and greatest frustration. Acquia Journey combines a flowchart-style journey mapping tool with unified customer profiles and an automated decision engine. Rules-based triggers and logic select and deliver the best-next action for engaging customers at the right time and place.
“Some would call it omnichannel marketing, others call it journey mapping. We call it the end of wasted time,” said Lynne Capozzi, Acquia CMO. “Orchestrating the customer journey has been the dream of every digital marketer who for years has believed in martech’s promises but struggled with execution. Every marketer drafts the perfect customer journey scenario on a whiteboard. Going from a whiteboard spec to full execution remains elusive for most. Acquia Journey takes whiteboard scenarios and pulls them into software, connecting systems, data, and content to yield highly targeted, contextual customer experiences.”
With Acquia Journey, marketers can plan, test, and put into action a portfolio of personalized campaigns, offers, and communications to visitors based on actions happening in real-time across any channel. These help build customer loyalty and lifetime value by ensuring they receive offers based on context and triggered at the right step in the journey. Digital agencies can drive journey-minded campaign strategies that achieve their goals for customer conversion or engagement. Marketers can now detect and deliver new opportunities across channels, bringing in all points of connection including conversational UIs, social media, and more. With Acquia Journey, marketers gain the freedom to target marketing and advertising precisely to each individual customer’s history, context, and profile.
“Today’s launch is a milestone for Acquia as we expand our focus from content management to data-driven customer journeys,” said Dries Buytaert, co-founder and chief technology officer of Acquia. “We are building on our foundation of open source and cloud solutions, bringing new products to market to help organizations build meaningful relationships with their customers through data-driven, one-to-one experiences.”
Acquia Journey unifies decision logic across systems, touchpoints and channels. Its key capabilities include:
Journey Editor, a digital whiteboard for journey mapping, with which businesses and tech teams collaborate using drag-and-drop tools to plan optimal experiences. Graph Editor and Graph Engine, used to design, configure, and deploy journey graphs for real-time decisioning for offers, actions, and experiences. Profile Manager unifies customer data from websites, CRM systems, email databases, and elsewhere while continually enriching profiles based on historical and real-time behaviors. Journey metrics, which allow users to define and measure key performance indicators and view those metrics displayed directly in the journey map in real time, enabling them to see what’s working and make rapid modifications.
“We're constantly looking for ways to make our marketing more effective, targeted, and engaging,” said Ron Myers, corporate vice president of digital marketing and operations at AMD. “We serve our customers and prospects best when we make the right connections at the right time and place, but disconnected systems can make that challenging. We're adopting Acquia Journey to help address the ever-increasing demands for individualized experiences.”
<a href="https://www.possible.com/" rel="nofollow noopener noreferrer" target="_blank">Possible</a> and <a href="https://www.vml.com/" rel="nofollow noopener noreferrer" target="_blank">VML</a> are two examples of forward-thinking agencies that are helping their clients solve the challenges of omnichannel marketing.
“Consumers aren’t predictable, but their experience with a brand should be consistent wherever they choose to connect,” said Martin Coady, executive director, marketing technology at VML. “We’re working with Acquia on their next Journey. We want to put into our practice the ability to help our clients seamlessly connect their customer-facing systems and turn individual interactions into a continuous journey.”
“Our clients invest millions building out their customer experience. When the systems they use don’t align and work as one, they risk missing the mark in the messages they send. This is especially true of conversational interactions and voice UI,” said John Cunningham, global CTO at Possible. “We need simple ways to bring martech, ad tech, and customer service systems together. We’re partnering with Acquia to help knock down the remaining barriers that get between brands and personalized, omnichannel marketing. To drive the next-best action, we need insights across all channels and interactions, and Journey helps us do that.”
To learn more visit <a href="http://www.acquia.com/?utm_source=pr&amp;utm_medium=newsrls" rel="nofollow noopener noreferrer" target="_blank">www.acquia.com</a> or register for the webinar, “<a href="https://www.acquia.com/resources/webinars/customer-journey-orchestration-secret-effective-omnichannel-experiences/?utm_source=pr&amp;utm_medium=newsrls" rel="nofollow noopener noreferrer" target="_blank">Customer Journey Orchestration: The Secret to Effective Omnichannel Experiences</a>.”

Acquia Delivers Solutions for Data-Driven Journey Orchestration and Digital Asset Management

dotCMS, a leading-edge, open source Java content management software company, announced that its Board of Directors has appointed <a href="https://www.linkedin.com/in/ralph-miller-aa235119/">Ralph Miller</a> as Chief Executive Officer effective October 1, 2017. Miller was also elected to the Board of Directors at dotCMS.
“The timing could not be better for Ralph to become the next Chief Executive Officer of dotCMS. We are at a very exciting inflection point as a software product company and we really wanted someone who could lead us in the next phase of our growth” said dotCMS Co-Founder, Tim Brigham. “Ralph is the type of executive capable of accelerating what we're doing well at dotCMS and disrupting what needs to change. He has a unique ability to combine solid financial oversight, vision and strategy into world-class execution. Ralph will move the company forward with the speed required to capitalize on the opportunities in front of us.”
Mr. Miller was most recently President at Authentic, a leading digital agency based in Richmond, where he was instrumental in guiding the rapid growth of the firm and its acquisition of Create Digital in 2016. 
“When the opportunity came up to run the business, I quickly saw what a good fit it was for me, and having been a partner while at Authentic, I've seen first-hand how unique the dotCMS product is and how the market is shifting towards its particular differentiators,” said Miller. “I am excited and grateful for the opportunity the board of directors has given me. The product is disruptive and we aim to demonstrate to the market that you can have an enterprise-class product that doesn't break the bank in total cost of ownership or mandate the massive amounts of technical development that some of today’s legacy products require.”
About dotCMS
dotCMS is a leading , open source content management system for companies that want innovation and performance driving their websites and other content-driven applications. Extensible and massively scalable, both small and large organizations can rapidly deliver personalized and engaging content across browsers, mobile devices, channels, second screens and endpoints — all from a single system.
Founded in 2003, dotCMS is a privately owned US company with offices in Miami, Florida; Boston, Massachusetts and San Jose, Costa Rica. With a global network of certified development partners and an active open source community, dotCMS has generated more than a half-million downloads and thousands of implementations and integration projects worldwide. Notable dotCMS customers include: TELUS, Standard &amp; Poors, Hospital Corporation of America, Royal Bank of Canada, DirecTV, Nomura Bank, Thomson Reuters, China Mobile, Aon, DriveTest Ontario and ICANN.

dotCMS Hires New Chief Executive Officer

Liferay, Inc., which makes digital experience <a href="https://www.liferay.com/" target="_blank" rel="noopener noreferrer">software for enterprises</a>, today announced the immediate availability of <a href="https://wedeploy.com/" target="_blank" rel="noopener noreferrer">WeDeploy</a>, a new cloud platform giving developers the infrastructure, services and hosting capabilities required to quickly build, launch and scale their applications.
“With WeDeploy, we’re releasing a platform designed from the ground up to meet developers’ needs for a powerful, intuitive application deployment solution – and one which we believe also empowers any business to get on the fast track toward meeting their digital transformation and customer engagement goals,” said Brian Chan, Chief Software Architect, Liferay.
WeDeploy removes common backend obstacles so that application developers can focus time and resources on the differentiating features of their products. Businesses creating an application need a fast, reliable deployment method. WeDeploy provides easy application hosting through the cloud with just a few lines of code. By leveraging the Docker ecosystem, developers can use WeDeploy’s powerful hosting capabilities to deploy a fully customizable stack with a preferred runtime platform, application server or database.
Additionally, WeDeploy meets the demands of modern apps for a robust infrastructure, significantly reducing time to market of apps. Through WeDeploy, developers have access to intuitive tools and out-of-the-box capabilities needed for today’s applications, such as GitHub integration, automatic traffic distribution, global DNS routing, application monitoring, log management, application health checks and secure data transfers. Moreover, by offering these services through a unified platform, WeDeploy saves businesses from the consistency issues they may face with multiple service providers.
WeDeploy also acts as an all-in-one platform for prepackaged microservices including user authentication, real-time data and email. From third-party authentication through Facebook or Google to real-time content streaming and search capabilities, these plug-and-play services can be easily implemented with intuitive and versatile APIs.
Liferay’s core enterprise solution – <a href="https://www.liferay.com/digital-experience-platform" target="_blank" rel="noopener noreferrer">Liferay Digital Experience Platform</a> – allows organizations to achieve digital transformation and provide better customer experiences, and WeDeploy is a natural extension of this vision. WeDeploy can serve to unify a business’s customer experiences across all touchpoints, delivering the real-time data needed to make those experiences consistent. WeDeploy’s advantages in the rapid development and deployment of new tools can also improve business operations and customer service, as well as add agility to the execution of a business’s overall digital strategy.
“Our focus is always on improving experiences, whether it’s the experience of a single developer building an application, or making it quicker and easier for enterprises to execute an omnichannel strategy across every customer interaction,” Chan said.
App developers ready to try WeDeploy can get started here: <a href="http://wedeploy.com/" target="_blank" rel="noopener noreferrer">wedeploy.com</a>

Liferay Launches WeDeploy, a Powerful Cloud Platform for Fast Deployment of Modern Apps

Today Zoho unveiled Cliq, chat software that blends instant messaging with video, audio, and group conferencing to create a unified communications system for organizations of any size. Available immediately in native, web and mobile versions, Cliq integrates with Zoho and third-party applications to bring relevant data from those applications into the Cliq window, providing chat participants contextual information about the topic being discussed.
“More companies around the world are turning to chat for real-time, internal collaboration,” said Sridhar Vembu, CEO of Zoho Corp. “But sometimes text isn’t enough, and chat software must also be able to handle voice and video communications as well as the documents, images, and other data related to the work at hand. Cliq supports this kind of dynamic, company-wide collaboration. And it provides a degree of future-proofing thanks to its unprecedented extensibility and strong developer community.”
Inside Cliq
Through Cliq, Zoho provides users with real-time messaging between team members and different departments to foster rapid decision making. Files of any format can be shared via the chat window in seconds. Separate channels can be created for individual teams, specific projects, company-wide discussions, and other collaboration. Channels can reduce the need for time-consuming meetings, while still keeping everyone in the loop.
In addition to its messaging capabilities, Cliq raises the bar for enterprise chat with a wealth of built-in features, including: 
Group video calls – Cliq’s unique group video calling feature, PrimeTime, removes the chaos of a normal group video call and lets people take turns speaking to the other video callers. Before they can speak to the group, participants must click the “Request to speak” button, and during the video conference.
Audio and video calls – In addition to PrimeTime, Cliq also supports standard, one-on-one and group calls — both audio and video — which users can start right from their chat window. During the call, users can send texts or share files whether they are using the Cliq native or web application as well as one of the mobile apps.
AI-driven communications administration – Cliq delegates administrative tasks to Zoho’s Intelligent Assistant, Zia. Users can create event and meeting reminders in Cliq, and participants receive reminders before their meeting. Additionally, Zia creates the group chat before the meeting, adds all the participants, reminds them of the meeting, asks them to share files, takes notes, shares minutes of the meeting, and archives the group chat for future reference. 
Zoho and third-party integrations – Cliq works with most Zoho apps, fetches information from the other Zoho apps and lets users view it in their chat window. Additionally, Cliq is available as a chat tool inside other Zoho apps. Cliq also works with popular third-party apps including YouTube, Google Drive, Eventbrite, Crashlytics, and 20 more.
Animated emojis – As part of the Cliq launch, Zoho is rolling out nearly 100 new, animated emojis – Zomojis – that have been created exclusively for Cliq. The Zomojis take animated emojis to a new level with their vibrant color and rich detail.
Cliq for the Developer
Beyond its rich, out-of-the-box functionality, Cliq can easily be extended to support the unique collaboration demands of any organization. It offers a platform built with Zoho's own scripting language, Deluge, which allows users to create chat bots in Cliq and use them to automate internal processes.
Similarly, developers can create integrations for Cliq and publish them in the Zoho Marketplace and charge customers to use them. There will be no server requirements, and therefore no maintenance costs. Zoho does not collect any commission for promoting these integrations to customers.
The company is also open sourcing its library of Zomojis under the GPL v3 license, so the animated emojis can be freely integrated with third-party apps. Zomoji keyboards for iOS and Android will also be open sourced and published on Github.
“Developers can use the Cliq platform and integrate Cliq with any software that has an open API,” said Vembu. “It takes no more than 15 minutes to integrate. Once it’s integrated, Cliq bots and commands fetch information for users when needed. For example, users can check traffic in their area with a traffic bot and Cliq gets you all the info you need.” 
Pricing and Availability
Cliq is available immediately as a web application; a native application for Mac, Windows and Linux; and mobile apps for iOS, Android and Windows Phone. In addition to the Free plan, Cliq is available in an Unlimited plan, which starts at $3 per user per month and goes down by volume. Cliq is also included as part of Zoho One. Additionally, it will also be a part of Zoho's Workplace, an integrated suite of productivity and collaboration apps. 
For more information on Cliq, please visit <a href="https://www.zoho.com/cliq" target="_blank" rel="noopener noreferrer">https://www.zoho.com/cliq</a>. To learn more about Zoho, visit <a href="https://www.zoho.com/" target="_blank" rel="noopener noreferrer">https://www.zoho.com</a>. For Zoho news, follow the company on Twitter at @zoho and on Facebook at <a href="http://www.facebook.com/zoho" target="_blank" rel="noopener noreferrer">http://www.facebook.com/zoho</a>. The latest news about Zoho products is available on the company blog, <a href="http://blogs.zoho.com/" target="_blank" rel="noopener noreferrer">http://blogs.zoho.com</a>.

Zoho Announces Cliq - Unified Chat Software

<a href="https://www.nuxeo.com/?utm_source=Nuxeo&amp;utm_medium=PR&amp;utm_campaign=Simflofy" target="_blank" rel="noopener noreferrer">Nuxeo</a> today announced a strategic partnership with <a href="https://www.simflofy.com/?utm_source=Simflofy&amp;utm_medium=PR&amp;utm_campaign=Simflofy" target="_blank" rel="noopener noreferrer">Simflofy</a>, provider of Content Integration Services. The partnership enables Nuxeo’s customers to intelligently meet their ECM objectives by connecting to content where it lives, whether in legacy Enterprise Content Management (ECM) systems or business applications, and removes the cost, pain and risk of content migrations typically associated with ECM implementations. 
“Traditional ECM involves storing all of your content in a single repository. But, enterprises have found that this approach simply doesn’t work and are left with a patchwork of business applications and processes built around different silos. With all those existing applications and processes connecting to content, migrating to a new system represents a huge undertaking,” said Eric Barroca, CEO, Nuxeo. “The partnership between Nuxeo and Simflofy takes a more intelligent approach. Organizations get all the benefits of an ECM system without having to move their content. And, when the organization is ready, they can move their content at their own pace, avoiding the pain of a huge migration.” 
Nuxeo is a complete, cloud-native content services platform that streamlines content-intensive processes by presenting information in context. Nuxeo leverages advanced metadata modeling to ensure that knowledge and case workers only see the information they need, facilitating efficient, informed decisions. Simflofy provides connectivity to a broad range of siloed content repositories, including legacy ECM systems, business and productivity applications, cloud storage and Electronic File Sync and Share (EFSS) solutions. Together, Nuxeo and Simflofy help organizations intelligently achieve their ECM objectives.
“Customers around the world leverage Simflofy to break down silos and consolidate content repositories. We help customers that need to manage billions or even tens of billions of documents, and Nuxeo is the only Content Services Platform we’ve found that scales to the numbers that Simflofy’s Content Integration Server was designed to support,” said Mark Lugert, CEO, Simflofy. “We're excited about working with Nuxeo because it is a modern Content Services Platform, built for the Cloud and the world of big data.” 
About Simflofy:
Simflofy breaks down content silos. Simflofy’s Content Integration Services provides access to content from over twenty different Enterprise Content Management and Electronic File Sync and Share platforms through a single service. Those same Content Integration Services can be used to migrate content from over sixty different ECM, EFSS, email servers and other document platforms. Simflofy was designed to support federations and migrations with billions to tens of billions of documents. Simflofy has customers around the world in various verticals including Finance, Insurance, Manufacturing and Government.
About Nuxeo:
<a href="https://www.nuxeo.com/" target="_blank" rel="noopener noreferrer">Nuxeo</a>, developer of the leading, cloud-native content services platform, is reinventing enterprise content and digital asset management. Nuxeo is fundamentally changing how people work with both data and content to realize new value from digital information. Its cloud-native, hyper-scalable content services platform has been deployed by large enterprises, mid-sized businesses and government agencies worldwide. Customers like Verizon, Boeing, Electronic Arts, and the Department of Defense have used Nuxeo's technology to transform the way they do business. Founded in 2008, the company is based in New York with offices across the United States and Europe. Additional information is available at <a href="https://www.nuxeo.com/?utm_source=Nuxeo&amp;utm_medium=PR&amp;utm_campaign=Simflofy" target="_blank" rel="noopener noreferrer">https://www.nuxeo.com/</a>

Nuxeo and Simflofy Partner to Help Organizations Intelligently Achieve Their ECM Objectives

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