Brightspot Shines with New Version of CMS, Doubling Productivity with Expanded Integrations and AI Features

If there’s a bright spot in content operations, it’s speed. And with the latest version of Brightspot’s content management platform, the company is promising some serious acceleration for users. 

Announced last week, Brightspot's new CMS update includes expansive tech stack integrations and new AI features that aim to speed up creation time by prioritizing content workflows. 

According to Brightspot, this is its most innovative launch to date, transforming the way organizations can create content – and, perhaps more importantly, how content creation impacts organizations. The new version circumvents the daily grind of achieving quality and efficiency, replacing ineffective processes with intuitive workflows, integrated tech stacks, and at-the-ready information to empower faster creation. 

The result: less friction and a more natural workflow.

Complete control to create content experiences

Brightspot’s content management system is designed to serve the needs of both non-technical users and developers alike, enabling individuals and teams to create and scale digital experiences with minimal effort. Its modular content system and comprehensive authoring tools allow for more seamless workflows – and the ability to create and publish content in minutes.

While many content management systems still rely on extensive development, Brightspot is bucking the trend, offering complete control to create content experiences and easing the burden of organizing, managing, and supporting specific workflow needs.

With its expanding suite of capabilities, the platform is able to help users boost the quality of their content while reducing the time it takes to make it. 

“Our customers today face demand for high-quality content, but production timelines simply haven't kept pace. That's why we've taken our content management platform through a significant evolution,” said Raleigh McClayton, CEO of Brightspot. “These latest innovations empower teams with intuitive features and accelerate their ability to produce exceptional content, giving valuable time back to companies.”

A big part of that evolution is Brightspot’s AI-powered creation and insights, which are enriching productivity gains. Additionally, the platform boasts integrations with over 7,000 of the most common business applications, improving the extensibility, efficiency, and efficacy of content teams.

“The next version enables even more Enterprise-grade flexibility, customizability, security, compatibility and performance – now with AI enhancements that drive greater efficiency,” McClayton explained. “It's a game-changer in enhancing both efficiency and value, allowing our customers to stay ahead in a rapidly evolving market."

Enhancing AI capabilities and breaking down tech silos

There are a few “bright spots” in the new version that promise to accelerate productivity and deliver greater value for Brightspot’s customers.

The first is smarter, faster, and safer content creation with AI. Brightspot’s artificial intelligence features mitigate challenges with search and tedious content generation with greater automation, allowing customers to quickly and safely create content with advanced governance tools and customizable permissions. 

Content-level AI tracking and analytics help reinforce the control aspect of utilizing AI features. Brightspot also supports the creation of custom AI solutions, allowing developers to extend the platform’s AI capabilities based on their specific needs.

Brightspot has also made strides in breaking down silos between teams and tech. From automatic task creation in Asana to ticket generation in Jira, whenever an action is triggered in the CMS, Brightspot provides connected workflows across the most widely used business apps to create an orchestrated mechanism – and get work done. This applies to both technical and non-technical users, allowing them to increase compatibility across their respective tech stacks.

A big part of the productivity promise is the continued reinforcement of an intuitive work environment. Brightspot has endeavored to build and account for every type of user, designing its solutions with simplicity at the core. The platform features an easy-to-navigate interface that simplifies the process of creating and executing workflows, and a clear emphasis on accessibility for non-technical users to manage and automate tasks.

Brightspot’s flexible framework is all about extensibility. That means users can build bespoke functions that have no dependency on a customer's development or coding capabilities. A great example is how users can integrate AI or connect their tech stacks in unique ways that reflect their organizational processes, allowing them to achieve productivity across functions.

Click here to learn more about Brightspot.

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