Articles

Content Management System Article

<a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/critics/andycohen">Andy Cohen</a><a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/critics/deane"> </a>is the founding architect of Sitecore XM Cloud. He is VP/Chief Architect at <a target="_blank" rel="noopener noreferrer" href="https://www.altudo.co/">Altudo</a>, and a CMS Critic contributor. <hr /> When people talk about personalization, they often mean “the right content to the right person at the right time.” That idea is now past tense.I have watched this shift play out up close, from <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/products/sitecore">Sitecore’s</a> early rules-based personalization, through <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/products/contentstack">Contentstack’s</a> use of edge-based personalization in a composable architecture, to <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/products/optimizely">Optimizely’s</a> launch of Opal, a system of marketing AI agents. Personalization no longer stops at swapping content on a page. It now reaches into the interaction itself, and soon, into the relationships agents form with one another.<h3 id="when-agents-adapt-to-us">When Agents Adapt to Us</h3>That shift, from “what” to “how,” is where the major CMS players are already moving, and you can see it in the different bets they're making:<ul><li>Contentstack has put its weight behind <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/livin-on-the-edge-contentstacks-new-adaptive-dxp-might-just-rock-your-world">EDGE</a>, which they call a hyper-personalization platform. It blends their headless CMS with a real-time CDP, AI, and automation. The goal is simple but ambitious: deliver one-to-one experiences in the moment and at scale. Because it is composable, brands can adapt interactions without locking themselves into rigid patterns. What strikes me about EDGE is that it reframes personalization as something continuous, not a campaign you set and forget.</li><li>Optimizely has taken another route with <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/optimizely-opal-gets-supercharged-for-agentic-ai-powering-infinite-use-cases-for-marketers">Opal</a>. Instead of a single assistant, Opal is built as a collection of agents that act like members of a marketing team. There is a campaign manager agent, a personalization advisor, a market researcher, and more. With the 2.0 release, Optimizely put the emphasis on letting these agents collaborate and run multi-step workflows across content, data, and experimentation. I have seen teams spend weeks coordinating those same steps manually. Opal hints at a world where marketing execution is handled by an ensemble of digital teammates who can plan, act, and adjust together.</li><li>Sitecore has focused on bringing assistance directly into daily work. Through <a target="_blank" rel="noopener noreferrer" href="https://www.sitecore.com/products/sitecore-stream">Stream</a>, they have introduced AI copilots that support authors and marketers in real time as they draft and optimize campaigns. On top of that, Sitecore’s partnership with <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/sitecore-sharpens-ai-focus-with-strategic-partnership-and-new-leadership-appointments">Gradial</a> shows how agentic workflows can extend into campaign execution. It is not just about smarter editors or quicker drafts. It is about agents that can carry intent through to delivery and adapt along the way. For a company that has lived for years in the world of static content publishing, that is a meaningful step forward.</li></ul>None of these approaches feels like a gimmick.They are different answers to the same problem: personalization is no longer about what content you are shown, it is about how the interaction unfolds. Whether that happens through hyper-personalization at the edge, through orchestrated marketing agents, or via copilots and execution partners, the shift is real and already in motion.<h3 id="what-nondeterminism-really-means">What Nondeterminism Really Means</h3>Most software behaves like math: 2 + 2 always equals 4. Generative AI does not. Ask it to draft a thank-you note and you will get three different answers, all plausible, none identical. That variability is what we call nondeterminism.It is the very thing that makes AI feel creative, but also the reason it needs personalization to stay useful. As <a target="_blank" rel="noopener noreferrer" href="https://parivedasolutions.com/perspectives/managing-the-non-deterministic-nature-of-generative-ai/">Pariveda Solutions points out</a>, nondeterminism is what makes AI flexible and creative, but it also introduces governance challenges that remain unresolved. In my own work with <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/getting-loud-with-xm-cloud-sitecore-reports-100-growth-of-its-ai-powered-cloud-based-cms">XM Cloud,</a> I have seen how unpredictable outcomes can be a feature if the system adapts well – and a liability if it does not.<h3 id="when-agents-adapt-to-each-other">When Agents Adapt to Each Other</h3>The next frontier is agents adapting not just to us but to each other. Nondeterminism multiplies when two autonomous systems interact. They need ways to converge on workable outcomes.Sometimes that looks like adjusting communication style, where one agent is structured and terse, another free-form and verbose. Sometimes, it means learning to accept differences in task style, such as fast approximation versus cautious step-by-step reasoning. Other times it's about role negotiation: who leads, who validates, who escalates.And sometimes it is memory. Agents do not just adapt in the moment; they remember. That memory can look like a grudge. A search agent that hallucinated last time will get fact-checked the next. A procurement agent that botched a deal may face stricter oversight. Even first impressions stick. If an agent’s very first hand-off is sloppy, the other agent may never fully trust it, no matter how good the later work becomes.Humans behave the same way. In corporate life, one bad kickoff meeting can color a partnership for months. Agents will carry those patterns too.<a target="_blank" rel="noopener noreferrer" href="https://www.deepset.ai/blog/ai-agents-and-deterministic-workflows-a-spectrum"> Deepset calls this the “spectrum of determinism to nondeterminism</a>.” I call it relationship management.<h3 id="everyday-illustrations">Everyday Illustrations</h3>Picture a grocery agent told to buy apples if they are $0.99 a pound. A deterministic system comes back empty because they are $1.09. An adaptive one checks with you, “They are a little higher today. Should I buy anyway?” That is useful, until the store’s own agent learns to nudge yours into paying even more.Or ride-hailing. You set a $20 target. The price surges to $23. Do you want your agent to decline, wait, or decide on its own? What happens when the ride-share’s agent starts upselling yours into priority pickup at $28?Or travel. You say, “Book me a flight under $500.” The system finds none. A flexible agent returns with, “There is one at $525 with better times. Should I grab it?” Helpful, but it shows how quickly rules can bend.In the enterprise, this gets thornier. Procurement policies might cap software licenses at $50 per seat. A deterministic agent halts the deal. A personalized one negotiates to $55 and closes it. That looks like a win until you realize the vendor’s agent deliberately anchored higher, knowing yours would flex upward.Healthcare raises the stakes even more. You ask for an appointment with your doctor next week. A rigid agent says none available. A personalized one offers a nurse practitioner tomorrow or a specialist in two weeks. That looks like a better experience, but it could also push you toward higher-margin services instead of the care you really wanted.<a target="_blank" rel="noopener noreferrer" href="https://www.salesforce.com/blog/deterministic-ai/">Salesforce has written about this exact problem</a> of when to script agents tightly and when to let them roam. I see it every day in delivery projects. Too rigid and you frustrate users. Too loose and you open the door to manipulation.<h3 id="agents-that-carry-“you”-with-them">Agents That Carry “You” With Them</h3>Now push it further. Imagine your agent not only executes tasks but carries your personality footprint into every interaction. If you are cost-sensitive, it pushes harder. If you are time-poor, it pays more for speed. If you are detail-driven, it double-checks everything.What if you could swap personas entirely?<ul><li>"Frugal Andy" does the grocery shopping</li><li>"Executive Andy" books the flights</li><li>"Playful Andy" explores games and hobbies.</li></ul>Your agent would not only personalize to you. It would personalize as you.But there is risk in this. If the other agent knows who you are or which persona you are using, it can adapt back. That can be powerful when aligned with your goals, but it can also be exploited. Imagine a vendor agent that recognizes executive mode and steers you toward premium packages.This is not hypothetical. Optimizely’s Opal agents already act like different team members depending on context. Contentstack’s Brand Kit lets you define voice profiles and store guidelines so that every AI-generated artifact reflects your identity. Sitecore’s Stream copilots are designed to guide content creators in real time, aligning their work with brand and role expectations.These are early signals of a future where agents carry pieces of us, including quirks, preferences, and even biases, into every exchange.<h3 id="why-this-matters">Why This Matters</h3>This is why nondeterminism is not a flaw but the feature. Deterministic systems did not need personalization. There was only one output. Nondeterministic systems can go in many directions, and personalization is what prevents chaos.The best metaphor I know is jazz. Musicians improvising do not know exactly where the others will go. They adapt, they respond, they personalize their playing to the group. The music works not because it is scripted but because the players trust each other enough to bend and flex.<a target="_blank" rel="noopener noreferrer" href="https://www.mckinsey.com/capabilities/quantumblack/our-insights/seizing-the-agentic-ai-advantage">McKinsey has argued</a> that this adaptability is the defining advantage of agentic AI. From what I have seen in publishing systems, SaaS cost optimization, and large-scale CMS migrations, I agree. The resilience comes not from rigid plans but from the ability to adapt in context.<h3 id="what-leaders-should-prepare-for">What Leaders Should Prepare For</h3>Leaders should focus on their readiness in key areas. For example, trust frameworks must extend beyond human-agent interactions into agent-to-agent ecosystems. Standards cannot stay as fixed APIs; they need flexibility built in. Identity management has to protect personality profiles and alter egos from misuse. And agents must be able to remember not just what they did for us, but how they worked with others.<h3 id="the-future-of-personalization">The Future of Personalization</h3>Personalization started with content. It evolved into experiences. Now, it is moving into interactions – first with humans and then with other agents.If we get this right, nondeterminism will not be something to suppress. It will be the source of resilience, adaptability, and creativity. The companies that thrive will not just personalize their websites. They will personalize their agents. Those agents will adapt to us, and to each other, in ways that reflect who we are or even who we choose to be.And like humans, they will remember. First impressions will matter. Grudges may form. And relationships between agents will start to look a lot like relationships between people. <hr /><h3 id="upcoming-events">Upcoming Events</h3> <img style="width:31.61%" src="https://cmscritic.com/ms-content/uploads/2025/08/storyblok-joyconf-2025-logo.jpg" /><h4 id="storyblok-joyconf-2025"><a target="_blank" rel="noopener noreferrer" href="https://joyconf.storyblok.com/">Storyblok JoyConf 2025</a></h4>October 14-15, 2025 – Amsterdam, Netherlands November 4, 2025 – New York, NY November 6, 2025 – Los Angeles, CAJoin us at JoyConf 2025, where the future of content meets the people shaping it. Built for developers, marketers, and digital innovators, this free conference goes way beyond product updates or yet another strategy playbook. It’s where you’ll get inspired, get real, and get connected – to ideas, to the community, and to what’s possible when you build joyfully. Whether you're building lightning-fast frontends or launching cross-channel campaigns, this is where content becomes connection and collaboration becomes second nature. Come for the talks. Stay for the community. Leave with joy. <a target="_blank" rel="noopener noreferrer" href="https://joyconf.storyblok.com/">Save your spot.</a> <img style="width:28.9%" src="https://cmscritic.com/ms-content/uploads/2025/08/sitecore-symposium-2025.jpg" /><h4 id="sitecore-symposium-2025"><a target="_blank" rel="noopener noreferrer" href="https://symposium.sitecore.com/">Sitecore Symposium 2025</a></h4>November 3-5, 2025 – Orlando, FLAt Sitecore Symposium, you’ll learn how to meet your customers where they are – across channels, moments, and touchpoints that didn’t exist a year ago. You’ll hear how the boldest brands in the world are transforming content into outcomes and creating experiences that are fast, relevant, and human. Join 1,500 marketers, digital leaders, and technologists in Orlando to see what’s possible when personalization scales, AI accelerates creativity, and trust becomes your competitive edge. This is the Third Wave of the Internet. And this is your moment to lead in it. <a target="_blank" rel="noopener noreferrer" href="https://symposium.sitecore.com/">Get your tickets today.</a> <img style="width:31.44%" src="https://cmscritic.com/ms-content/uploads/2025/08/cms-kickoff-2026-logo.png" alt="" /><h4 id="cms-kickoff-2026"><a target="_blank" rel="noopener noreferrer" href="https://www.boye-co.com/conferences/cmskickoff26">CMS Kickoff 2026</a></h4>January 13-14, 2026 – St. Petersburg, FLMeet industry leaders at our fourth annual CMS Kickoff – the industry's premier global CMS event. Similar to a traditional kickoff, we reflect on recent trends and share stories from the frontlines. Additionally, we will delve into the current happenings and shed light on the future. Prepare for an unparalleled in-person CMS conference experience that will equip you to move things forward. This is an exclusive event – space is limited, <a target="_blank" rel="noopener noreferrer" href="https://www.boye-co.com/conferences/cmskickoff26">so secure your tickets today.</a>

Agent-to-Agent Personalization: Trust, First Impressions, and the 'Grudge' Factor

andycohen

<hr /> <a target="_blank" rel="noopener noreferrer" href="https://symposium.sitecore.com/">Sitecore Symposium 2025</a> is shaping up to be a home run – and it’s not only because <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/batter-up-sitecore-symposium-2025-brings-jesse-cole-of-savannah-bananas-to-the-plate">Jesse Cole </a>of the Savannah Bananas is taking the field as a keynote speaker.Now, the DXP is bringing another heavy hitter to bat: <a target="_blank" rel="noopener noreferrer" href="https://www.linkedin.com/in/paulroetzer/">Paul Roetzer,</a> founder of <a target="_blank" rel="noopener noreferrer" href="https://smarterx.ai/">SmarterX</a> and the <a target="_blank" rel="noopener noreferrer" href="https://www.marketingaiinstitute.com/">Marketing AI Institute.</a> An acclaimed and respected voice in the AI landscape, Paul’s transformative thinking has helped business and marketing leaders harness the value of AI, apply it responsibly and ethically, and maintain a core focus on people and purpose. Together, the duo promises to deliver a double play of marketing and AI knowledge to Symposium attendees.“Paul is at the forefront of helping marketers understand what this means and how to respond,” said <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/sitecore-taps-veteran-eric-stine-as-ceo-to-lead-next-phase-of-growth-and-innovation">Eric Stine,</a> CEO of Sitecore. “At Symposium, his insights will connect directly to what Sitecore does best: enabling marketers to create personalized experiences that reach the right people, with the right message, even as discovery gets harder.”Sitecore Symposium is taking place November 3-5 at the <a target="_blank" rel="noopener noreferrer" href="https://swandolphin.com/">Walt Disney World Dolphin Resort</a> in Orlando, Florida. One of the industry’s premier annual events, this year’s Symposium promises to bring together more than 1,500 marketing and digital leaders to explore how AI is changing how we discover and connect with brands – and how marketers can stay ahead in the agentic era.“The shape of internet traffic continues to change at lightning pace, transforming discovery and challenging brand experience,” Eric continued. “Agentic intelligence allows marketers to unlock the power and the potential of precision marketing techniques – like programmatic ABM – at scale, and to ensure experiences are context-aware, personal, and relevant across every channel so you can reach every customer where they live today: in the summaries and social feeds that are rapidly replacing search and click.”<h3 id="a-“go-to”-voice-for-ai-">A “go-to” voice for AI </h3>Paul Roetzer is known across industries for his luminary thinking and real-world perspective on AI, but his entrepreneurial journey began well before the current generative and agentic boom. After graduating from Ohio University’s E.W. Scripps School of Journalism, he founded PR 20/20, <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/products/hubspot">HubSpot’s</a> first partner agency. After establishing it as a pioneering force in the digital marketing space, he sold it in 2021.Roetzer’s blended foundation as both an agency innovator and AI educator has given him a practical, story-driven approach. He’s put this to work helping professionals and leaders reimagine business models, reinvent industries, and rethink what's possible as AI continues to transform the market. In addition to his business developments, Roetzer is also the co-author of <a target="_blank" rel="noopener noreferrer" href="https://www.amazon.com/Marketing-Artificial-Intelligence-Future-Business/dp/1637740794">Marketing Artificial Intelligence: AI, Marketing and the Future of Business,</a> and the host of <a target="_blank" rel="noopener noreferrer" href="https://www.marketingaiinstitute.com/podcast-showcase/">The Artificial Intelligence Show podcast</a>. He's a recent episode for your consideration: <figure class="media"><div data-oembed-url="https://www.youtube.com/watch?v=SUAuB5g_oCw"><div style="position:relative;padding-bottom:100%;height:0;padding-bottom:56.2493%"><iframe src="https://www.youtube.com/embed/SUAuB5g_oCw" style="position:absolute;width:100%;height:100%;top:0;left:0" frameborder="0" allow="autoplay; encrypted-media" allowfullscreen></iframe></div></div></figure> In addition to digital content, Roetzer is also behind the renowned <a target="_blank" rel="noopener noreferrer" href="https://www.marketingaiinstitute.com/events/marketing-artificial-intelligence-conference">Marketing AI Conference (MAICON),</a> which will be held in October of this year. His free monthly “Intro to AI” class has also drawn more than 40,000 registrants.As a speaker, Roetzer is focused on making AI approachable and actionable for marketers and business leaders. He has consulted with hundreds of organizations, from startups to Fortune 500 companies, and has become one of the foremost authorities on the shape and direction of AI.<h3 id="loading-the-bases-with-top-tier-industry-speakers">Loading the bases with top-tier industry speakers</h3>As mentioned, Roetzer joins keynote speaker Jesse Cole, founder of the Savannah Bananas, whose fans-first philosophy has redefined loyalty and engagement. Together, they embody Symposium’s theme: bold voices and practical innovation to help marketers thrive in a new era of speed, scale, and human-centered experience.“Marketers are facing a wave of change from the collapse of traditional search to the rise of AI agents and intelligent discovery,” said <a target="_blank" rel="noopener noreferrer" href="https://www.linkedin.com/in/michellebb/">Michelle Boockoff-Bajdek,</a> Chief Marketing Officer at Sitecore. “Paul brings clarity and urgency to this shift. He’ll help marketers move from theory to action and show what it really takes to stay visible and relevant in this new era.”Symposium 2025 is the place where marketing leaders connect, learn, and prepare for the future of digital experience. Register today at <a target="_blank" rel="noopener noreferrer" href="https://symposium.sitecore.com/">symposium.sitecore.com</a> and join the conversation on LinkedIn and X with #SitecoreSYM. <hr /><h4 style="text-align:center" id="looking-for-guidance-on-sitecore?-talk-to-an-expert.">Looking for guidance on Sitecore? <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/contact">Talk to an expert.</a></h4><hr /><h3 id="upcoming-events">Upcoming Events</h3> <img style="width:31.61%" src="https://cmscritic.com/ms-content/uploads/2025/08/storyblok-joyconf-2025-logo.jpg" /><h4 id="storyblok-joyconf-2025"><a target="_blank" rel="noopener noreferrer" href="https://joyconf.storyblok.com/">Storyblok JoyConf 2025</a></h4>October 14-15, 2025 – Amsterdam, Netherlands November 4, 2025 – New York, NY November 6, 2025 – Los Angeles, CAJoin us at JoyConf 2025, where the future of content meets the people shaping it. Built for developers, marketers, and digital innovators, this free conference goes way beyond product updates or yet another strategy playbook. It’s where you’ll get inspired, get real, and get connected – to ideas, to the community, and to what’s possible when you build joyfully. Whether you're building lightning-fast frontends or launching cross-channel campaigns, this is where content becomes connection and collaboration becomes second nature. Come for the talks. Stay for the community. Leave with joy. <a target="_blank" rel="noopener noreferrer" href="https://joyconf.storyblok.com/">Save your spot.</a> <img style="width:28.9%" src="https://cmscritic.com/ms-content/uploads/2025/08/sitecore-symposium-2025.jpg" /><h4 id="sitecore-symposium-2025"><a target="_blank" rel="noopener noreferrer" href="https://symposium.sitecore.com/">Sitecore Symposium 2025</a></h4>November 3-5, 2025 – Orlando, FLAt Sitecore Symposium, you’ll learn how to meet your customers where they are – across channels, moments, and touchpoints that didn’t exist a year ago. You’ll hear how the boldest brands in the world are transforming content into outcomes and creating experiences that are fast, relevant, and human. Join 1,500 marketers, digital leaders, and technologists in Orlando to see what’s possible when personalization scales, AI accelerates creativity, and trust becomes your competitive edge. This is the Third Wave of the Internet. And this is your moment to lead in it. <a target="_blank" rel="noopener noreferrer" href="https://symposium.sitecore.com/">Get your tickets today.</a> <img style="width:31.44%" src="https://cmscritic.com/ms-content/uploads/2025/08/cms-kickoff-2026-logo.png" alt="" /><h4 id="cms-kickoff-2026"><a target="_blank" rel="noopener noreferrer" href="https://www.boye-co.com/conferences/cmskickoff26">CMS Kickoff 2026</a></h4>January 13-14, 2026 – St. Petersburg, FLMeet industry leaders at our fourth annual CMS Kickoff – the industry's premier global CMS event. Similar to a traditional kickoff, we reflect on recent trends and share stories from the frontlines. Additionally, we will delve into the current happenings and shed light on the future. Prepare for an unparalleled in-person CMS conference experience that will equip you to move things forward. This is an exclusive event – space is limited, <a target="_blank" rel="noopener noreferrer" href="https://www.boye-co.com/conferences/cmskickoff26">so secure your tickets today.</a>

Sitecore Taps AI Strategist Paul Roetzer for Keynote at Symposium 2025

cms-critic-staff

Is ‘evidence-based creativity’ the must-have marketing skill for the age of AI? Contentful’s research says yes

matt-garrepy

<hr /> If screen legend Eric Roberts is sometimes known as the “Busiest Actor in Hollywood” (he's racked up over 700 credits in film and TV), then <a target="_blank" rel="noopener noreferrer" href="https://agilitycms.com/">Agility CMS</a> CTO <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/playing-to-win-in-the-headless-cms-game-interview-with-joel-varty-cto-at-agility">Joel Varty</a> has a valid claim as “The Busiest Man in the CMS industry.”Seriously. This year, Joel has released comprehensive video playlists on <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/vartys-videos-a-ctos-take-on-nextjs">Next.js</a> and <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/vartys-videos-all-about-composable">composable content</a>. Now, he’s back to complete the trilogy with this latest YouTube series, <a target="_blank" rel="noopener noreferrer" href="https://www.youtube.com/playlist?list=PLEI81bLU4t-uQbH7IZOLUvShAqKGhTlFA">Next-Level Dev: AI Meets Code</a>. We've got an exclusive wrap on this new edition, and you can watch all the videos below. We've even pulled some of Joel's Oscar-worthy quotes from each installment. Just for fun. So grab your popcorn, put away your DVD copy of Runaway Train, and prepare for a blockbuster knowledge drop. <h3 id="video-1:-building-a-vs-code-component-from-a-screenshot">Video 1: Building a VS Code Component from a Screenshot</h3>This is an <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/a-gathering-of-content-champions-heres-why-cms-connect-25-was-super-in-every-way">award-winning</a> video. Literally.Joel opens with his <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/a-gathering-of-content-champions-heres-why-cms-connect-25-was-super-in-every-way">CMS Connect 25</a>, CMS Idol-winning demo. Within the Agility <a target="_blank" rel="noopener noreferrer" href="https://agilitycms.com/product/headless-cms">headless CMS</a> platform – and in six swift minutes – Joel shows:<ul><li>How starting in your codebase (instead of the CMS) saves time.</li><li>The way AI assistants like Claude read your existing project patterns and build components to match.</li><li>Why this approach makes hard-to-visualize use cases simple and fast to deliver.</li></ul> Fun Joel quote: “I don’t even know what this is.”<a target="_blank" rel="noopener noreferrer" href="https://www.youtube.com/watch?v=-Kh9eU1gWaU">Watch Building a VS Code Component from a Screenshot here</a>:<figure class="media"><div data-oembed-url="https://www.youtube.com/watch?v=-Kh9eU1gWaU"><div style="position:relative;padding-bottom:100%;height:0;padding-bottom:56.2493%"><iframe src="https://www.youtube.com/embed/-Kh9eU1gWaU" style="position:absolute;width:100%;height:100%;top:0;left:0" frameborder="0" allow="autoplay; encrypted-media" allowfullscreen></iframe></div></div></figure><h3 id="video-2:-can-you-code-ai-with-agility-cms?">Video 2: Can You Code AI with Agility CMS?</h3>Think of this as a longer, code-first expansion of the first video.Joel wires Agility CMS into a <a target="_blank" rel="noopener noreferrer" href="https://agilitycms.com/starters/nextjs">Next.js</a> site, starting code-first. He covers what the AI-assisted workflow looks like and why it matters for developer efficiency and editor usability. He also breaks down:<ul><li>Reverse workflows by taking a React component and letting AI convert it into an Agility CMS component without a manual boilerplate.</li><li>Using AI to add elements like dark mode support, consistent container spacing, and scroll-triggered effects.</li><li>Letting AI scaffold so <a target="_blank" rel="noopener noreferrer" href="https://agilitycms.com/product/developers">developers</a> can focus on testing, code reviews, accessibility, and performance.</li></ul> Fun Joel quote: “I’m going to go boom.”<a target="_blank" rel="noopener noreferrer" href="https://www.youtube.com/watch?v=Xtq-SgVbP_I\">Watch Can You Code AI with Agility CMS? here</a>:<figure class="media"><div data-oembed-url="https://www.youtube.com/watch?v=Xtq-SgVbP_I"><div style="position:relative;padding-bottom:100%;height:0;padding-bottom:56.2493%"><iframe src="https://www.youtube.com/embed/Xtq-SgVbP_I" style="position:absolute;width:100%;height:100%;top:0;left:0" frameborder="0" allow="autoplay; encrypted-media" allowfullscreen></iframe></div></div></figure><h3 id="video-3:-oops!-no-dark-mode?-let’s-fix-it-together">Video 3: Oops! No Dark Mode? Let’s Fix it Together</h3>Joel shipped a hero component without dark mode.But fear not! AI to the rescue! Joel uses an AI agent to retrofit the component properly. Not only does he cover what to change, but also why the pattern matters for consistency across the site. He also dives into:<ul><li>Aligning spacing, tones, and dark-mode behavior with existing components.</li><li>Best practices for reviewing diffs and safely accepting changes.</li><li>How to iterate fast and make small manual edits where needed.</li></ul> Fun Joel quote: “It looks like it’s doing a bunch of stuff. Then it undid some stuff.”<a target="_blank" rel="noopener noreferrer" href="https://www.youtube.com/watch?v=5fl7avmXx3k">Watch Oops! No Dark Mode? Let’s Fix it Together here</a>:<figure class="media"><div data-oembed-url="https://www.youtube.com/watch?v=5fl7avmXx3k"><div style="position:relative;padding-bottom:100%;height:0;padding-bottom:56.2493%"><iframe src="https://www.youtube.com/embed/5fl7avmXx3k" style="position:absolute;width:100%;height:100%;top:0;left:0" frameborder="0" allow="autoplay; encrypted-media" allowfullscreen></iframe></div></div></figure><h3 id="video-4:-watch-me-build-a-carousel-with-ai,-mcp,-and-next.js">Video 4: Watch Me Build a Carousel with AI, MCP, and Next.js</h3>This is a bigger, hands-on video. Joel installs the <a target="_blank" rel="noopener noreferrer" href="https://github.com/cdejongfiero/agility-cms-mcp-server">Agility MCP (Model Context Protocol) server</a>, explains what MCP is, and shows how a code-first + AI approach accelerates modeling and implementation while maintaining Next.js conventions. You’ll also see:<ul><li>How to go from a simple <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/products/figma">Figma</a> sketch to a carousel component model and item content model using AI.</li><li>Correct <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/products/nextjs">Next.js</a> routing and file naming.</li><li>The developer’s job to craft precise AI prompts, review diffs, run tests, and enforce performance.</li></ul> Fun Joel quote: “Here’s my quote, unquote design. I am not a designer.”<a target="_blank" rel="noopener noreferrer" href="https://www.youtube.com/watch?v=7SgX8Yx39YQ">Watch Watch Me Build a Carousel with AI, MCP, and Next.js here</a>:<figure class="media"><div data-oembed-url="https://www.youtube.com/watch?v=7SgX8Yx39YQ"><div style="position:relative;padding-bottom:100%;height:0;padding-bottom:56.2493%"><iframe src="https://www.youtube.com/embed/7SgX8Yx39YQ" style="position:absolute;width:100%;height:100%;top:0;left:0" frameborder="0" allow="autoplay; encrypted-media" allowfullscreen></iframe></div></div></figure><h3 id="video-5:-github-copilot-vs-cursor-vs-claude:-the-ultimate-ai-coding-showdown">Video 5: GitHub Copilot vs Cursor vs Claude: The Ultimate AI Coding Showdown</h3>The last video in the series is the big, winner-take-all battle.Joel compares <a target="_blank" rel="noopener noreferrer" href="https://github.com/features/copilot">GitHub Copilot,</a> <a target="_blank" rel="noopener noreferrer" href="https://www.anthropic.com/claude-code">Claude Code (CLI)</a>, and <a target="_blank" rel="noopener noreferrer" href="https://cursor.com/en">Cursor</a> by adding personalization to a Next.js background hero using Agility CMS. He also covers:<ul><li>The exact fields and list requirements for personalization.</li><li>How this exercise was set up, executed, and validated.</li><li>How developers ensure quality within AI scaffolding.</li></ul>Who takes it? You’ll have to watch. Fun Joel quote: “It’s not working. No, it’s not working. That did not work.”<a target="_blank" rel="noopener noreferrer" href="https://www.youtube.com/watch?v=_tJQC_CHXYY">Watch GitHub Copilot vs Cursor vs Claude: The Ultimate AI Coding Showdown here</a>:<figure class="media"><div data-oembed-url="https://www.youtube.com/watch?v=_tJQC_CHXYY"><div style="position:relative;padding-bottom:100%;height:0;padding-bottom:56.2493%"><iframe src="https://www.youtube.com/embed/_tJQC_CHXYY" style="position:absolute;width:100%;height:100%;top:0;left:0" frameborder="0" allow="autoplay; encrypted-media" allowfullscreen></iframe></div></div></figure><h3 id="the-post-credits-scene:-the-repeatable-loop">The Post-Credits Scene: The Repeatable Loop</h3>Whether intended or accidental, Joel’s series showcases that AI won’t replace developers. And maybe that’s the point.Each episode in Joel’s series sort of reinforces the same loop:<ol><li>Developers Start: It’s dev intent, through things like prompts, that drive the work. </li><li>AI Scaffolds: It drafts the boring parts.</li><li>Developers Stay Accountable: For things like naming, accessibility, performance, and overall quality.</li></ol>In <a target="_blank" rel="noopener noreferrer" href="https://agilitycms.com/blog/i-taught-a-little-and-learned-a-lot-at-cms-connect-25">Joel’s recap of CMS Connect 25</a>, he pointed out that for AI experimentation, nobody has “cracked the code” on a singular, best way to do it. But in Next Level Dev: AI Meets Code, he may have found a workable formula where dev input and AI output are given equal consideration and craft.We’ll see. Until then, we're looking forward to the next installment of Varty’s Videos. <hr /><h4 style="text-align:center" id="looking-for-guidance-on-agility?-talk-to-an-expert.">Looking for guidance on Agility? <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/contact">Talk to an expert.</a></h4><hr /><h3 id="upcoming-events">Upcoming Events</h3> <img style="width:31.61%" src="https://cmscritic.com/ms-content/uploads/2025/08/storyblok-joyconf-2025-logo.jpg" /><h4 id="storyblok-joyconf-2025"><a target="_blank" rel="noopener noreferrer" href="https://joyconf.storyblok.com/">Storyblok JoyConf 2025</a></h4>October 14-15, 2025 – Amsterdam, Netherlands November 4, 2025 – New York, NY November 6, 2025 – Los Angeles, CAJoin us at JoyConf 2025, where the future of content meets the people shaping it. Built for developers, marketers, and digital innovators, this free conference goes way beyond product updates or yet another strategy playbook. It’s where you’ll get inspired, get real, and get connected – to ideas, to the community, and to what’s possible when you build joyfully. Whether you're building lightning-fast frontends or launching cross-channel campaigns, this is where content becomes connection and collaboration becomes second nature. Come for the talks. Stay for the community. Leave with joy. <a target="_blank" rel="noopener noreferrer" href="https://joyconf.storyblok.com/">Save your spot.</a> <img style="width:28.9%" src="https://cmscritic.com/ms-content/uploads/2025/08/sitecore-symposium-2025.jpg" /><h4 id="sitecore-symposium-2025"><a target="_blank" rel="noopener noreferrer" href="https://symposium.sitecore.com/">Sitecore Symposium 2025</a></h4>November 3-5, 2025 – Orlando, FLAt Sitecore Symposium, you’ll learn how to meet your customers where they are – across channels, moments, and touchpoints that didn’t exist a year ago. You’ll hear how the boldest brands in the world are transforming content into outcomes and creating experiences that are fast, relevant, and human. Join 1,500 marketers, digital leaders, and technologists in Orlando to see what’s possible when personalization scales, AI accelerates creativity, and trust becomes your competitive edge. This is the Third Wave of the Internet. And this is your moment to lead in it. <a target="_blank" rel="noopener noreferrer" href="https://symposium.sitecore.com/">Get your tickets today.</a> <img style="width:31.44%" src="https://cmscritic.com/ms-content/uploads/2025/08/cms-kickoff-2026-logo.png" alt="" /><h4 id="cms-kickoff-2026"><a target="_blank" rel="noopener noreferrer" href="https://www.boye-co.com/conferences/cmskickoff26">CMS Kickoff 2026</a></h4>January 13-14, 2026 – St. Petersburg, FLMeet industry leaders at our fourth annual CMS Kickoff – the industry's premier global CMS event. Similar to a traditional kickoff, we reflect on recent trends and share stories from the frontlines. Additionally, we will delve into the current happenings and shed light on the future. Prepare for an unparalleled in-person CMS conference experience that will equip you to move things forward. This is an exclusive event – space is limited, <a target="_blank" rel="noopener noreferrer" href="https://www.boye-co.com/conferences/cmskickoff26">so secure your tickets today.</a>

Varty’s Videos: Where AI Meets Code

Big Bang ROI: Sitecore XM Cloud Delivers 371% Return on Investment as it Powers the Agentic Future

<hr /> Agencies and CMS platforms have long forged go-to-market partnerships to power channel opportunities. Recently, <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/products/strapi">Strapi</a>, an open source headless CMS, formalized its collaboration with <a target="_blank" rel="noopener noreferrer" href="https://9ea41cec.streaklinks.com/CjocxQwZmb4zhUxDAgRF8o7i/https%3A%2F%2Falloycrew.com%2F">Alloy</a> – a premier agency specializing in precision storytelling and experiences for imaginative tech brands.According to Alloy's press release, its partnership with the headless content management system will give brands the power to create modern websites with a tech-stack-agnostic solution. The open source nature of the platform, in stark contrast to many closed headless CMS platforms – along with both its managed and self-hosted options – were key factors driving Alloy's excitement around the partnership. “We’re thrilled to welcome Alloy into the Strapi Partner Program,” said <a target="_blank" rel="noopener noreferrer" href="https://9ea41cec.streaklinks.com/CjocxQwKSuOqgvDqfAOmQkmZ/https%3A%2F%2Fwww.linkedin.com%2Fin%2Fmarkaraymond%2F">Mark Raymond</a>, Strategic Partnerships Manager at Strapi. “Their proven expertise, professionalism, and presence in the U.S. market make them an ideal partner as we expand our footprint in North America. Together, we’ll empower brands to create data-rich, scalable digital experiences built on the flexibility of Strapi’s open-source CMS.”<h3 id="building-demand-in-a-competitive-headless-cms-market">Building demand in a competitive headless CMS market</h3>Founded in 2015, Strapi gives developers the freedom to use their favorite tools and frameworks while allowing editors to easily manage their content and distribute it anywhere. Companies of all sizes have built their websites and apps with Strapi, including Apple, Adidas, Walmart, JP Morgan Chase &amp; Co., and Carvana, among thousands of others. As of this year, the platform had reeled in over 66,000 GitHub stars, amassed thousands of contributors, and topped over 50 million downloads – making it the most popular open source headless CMS on the market. They’ve also secured $45 million in funding along the way.Strapi combines a dynamic content editing experience with a solid underlying system for managing structured data. This makes it a solid choice for both marketing teams who need to easily manage content and developers who need a robust system that can handle different types of relational data. We've previously spoken with <a target="_blank" rel="noopener noreferrer" href="https://www.linkedin.com/in/pierre-burgy-strapi-88671673/">co-founder and CEO Pierre Burgy</a> about Strapi's roadmap and how the platform is bringing together the best of all worlds for marketers and developers. At the same time, the company was founded by coders, and has cultivated a strong relationship and preference around its technical heritage.Strapi continues to build momentum around its ecosystem, including its <a target="_blank" rel="noopener noreferrer" href="https://strapi.io/cloud">Strapi Cloud</a> and <a target="_blank" rel="noopener noreferrer" href="https://market.strapi.io/">Strapi Market,</a> which expand its breadth of offerings. The company is also touting its API creation, content modeling, and delivery capabilities. It also offers an <a target="_blank" rel="noopener noreferrer" href="https://strapi.io/partners">extensive list </a>of enterprise, business, and community partners in its ecosystem, specializing in everything from application development to AI.<h3 id="about-alloy">About Alloy</h3>Alloy is an integrated marketing agency that specializes in designing and building websites and products that merge elegance with cutting-edge technology. They work with customers in the Americas, Europe, and the Middle East, and the firm’s deep expertise in creating marketing strategies, platforms, ecosystems, multichannel campaigns and much more help imaginative brands engage with buyers, shape public opinion, build lasting influence and grow market share. "Strapi's open-source platform is a game-changer for our clients who want to own their technology stack," said <a target="_blank" rel="noopener noreferrer" href="https://9ea41cec.streaklinks.com/CjocxQwsLK6WvlajYwr5GXhB/https%3A%2F%2Fwww.linkedin.com%2Fin%2Frogerfpeters%2F">Roger Peters</a>, VP of Technology at Alloy. “This partnership is all about giving clients the freedom to build and scale with a flexible, API-first CMS that integrates seamlessly and reduces the risk of vendor lock-in. We're excited to architect dynamic solutions for our clients that future-proof their brand for whatever comes next.”Since 2012, Alloy has been named a 10-time Best Place to Work, Technology Agency of the Year, and Fastest Growing Agency, and has been celebrated for Best Use of Measurement and Data. <hr /><h3 id="upcoming-events">Upcoming Events</h3> <img style="width:31.61%" src="https://cmscritic.com/ms-content/uploads/2025/08/storyblok-joyconf-2025-logo.jpg" /><h4 id="storyblok-joyconf-2025"><a target="_blank" rel="noopener noreferrer" href="https://joyconf.storyblok.com/">Storyblok JoyConf 2025</a></h4>October 14-15, 2025 – Amsterdam, Netherlands November 4, 2025 – New York, NY November 6, 2025 – Los Angeles, CAJoin us at JoyConf 2025, where the future of content meets the people shaping it. Built for developers, marketers, and digital innovators, this free conference goes way beyond product updates or yet another strategy playbook. It’s where you’ll get inspired, get real, and get connected – to ideas, to the community, and to what’s possible when you build joyfully. Whether you're building lightning-fast frontends or launching cross-channel campaigns, this is where content becomes connection and collaboration becomes second nature. Come for the talks. Stay for the community. Leave with joy. <a target="_blank" rel="noopener noreferrer" href="https://joyconf.storyblok.com/">Save your spot.</a> <img style="width:28.9%" src="https://cmscritic.com/ms-content/uploads/2025/08/sitecore-symposium-2025.jpg" /><h4 id="sitecore-symposium-2025"><a target="_blank" rel="noopener noreferrer" href="https://symposium.sitecore.com/">Sitecore Symposium 2025</a></h4>November 3-5, 2025 – Orlando, FLAt Sitecore Symposium, you’ll learn how to meet your customers where they are – across channels, moments, and touchpoints that didn’t exist a year ago. You’ll hear how the boldest brands in the world are transforming content into outcomes and creating experiences that are fast, relevant, and human. Join 1,500 marketers, digital leaders, and technologists in Orlando to see what’s possible when personalization scales, AI accelerates creativity, and trust becomes your competitive edge. This is the Third Wave of the Internet. And this is your moment to lead in it. <a target="_blank" rel="noopener noreferrer" href="https://symposium.sitecore.com/">Get your tickets today.</a> <img style="width:31.44%" src="https://cmscritic.com/ms-content/uploads/2025/08/cms-kickoff-2026-logo.png" alt="" /><h4 id="cms-kickoff-2026"><a target="_blank" rel="noopener noreferrer" href="https://www.boye-co.com/conferences/cmskickoff26">CMS Kickoff 2026</a></h4>January 13-14, 2026 – St. Petersburg, FLMeet industry leaders at our fourth annual CMS Kickoff – the industry's premier global CMS event. Similar to a traditional kickoff, we reflect on recent trends and share stories from the frontlines. Additionally, we will delve into the current happenings and shed light on the future. Prepare for an unparalleled in-person CMS conference experience that will equip you to move things forward. This is an exclusive event – space is limited, <a target="_blank" rel="noopener noreferrer" href="https://www.boye-co.com/conferences/cmskickoff26">so secure your tickets today.</a>

Strapi Launches Strategic Partnership with Alloy to Deliver Scalable, Data-Powered Digital Experiences

Shopify - The global commerce platform

Build your business with Shopify to sell online, offline, and everywhere in between.

The global commerce platform

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Put on a happy CMS face: Storyblok's facial coding experiment reveals how AI is sparking joy 

A Gathering of Content Champions: Here’s Why CMS Connect 25 was ‘Super’ in Every Way

Narrative Content: Storytelling Over Time

deane

<h4 id="-"> </h4><h4 id="listen-to-the-full-episode-of-“the-critic's-corner”-podcast-&gt;"><a target="_blank" rel="noopener noreferrer" href="https://tinyurl.com/bdzj4t2d">Listen to the full episode of “The Critic's Corner” Podcast &gt;</a></h4> <hr /> Last year, a new word was added to <a target="_blank" rel="noopener noreferrer" href="https://www.merriam-webster.com/">Merriam-Webster's</a> Dictionary called enshittification, a slang term used to criticize the degradation in the quality and experience of online platforms and experiences over time. Fun, right?Er… not so much.From a website or e-commerce perspective, enshittification typically manifests as an increase in things like ads, costs, or features, but the definition has been expanded to encompass any state of deterioration – even politics and culture.One might conclude that our world is in a current state of enshittification, but for the purposes of my latest episode of <a target="_blank" rel="noopener noreferrer" href="https://podcasts.apple.com/us/podcast/asteroids-and-dinosaurs-a-moment-in-time-on-ai/id1801794414?i=1000720435502">“The Critic's Corner” podcast,</a> we'll stick with the decay of modern digital experiences. Something we're all familiar with. On that note: my guest <a target="_blank" rel="noopener noreferrer" href="https://www.linkedin.com/in/kellygoetsch/">Kelly Goetsch</a> was enshittified upon, something he wrote about recently on LinkedIn. If you don't know Kelly, he's what you might call an industry luminary, someone who has been shaping and influencing the DX and commerce landscape for quite some time. He's currently the COO at an outfit called <a target="_blank" rel="noopener noreferrer" href="https://pipe17.com/">Pipe17,</a> an OSM alternative that's make waves in its category.In our podcast conversation, Kelly shares more about his recent brush with "abysmal" CX during a retail TV purchase, exposing how online experiences have truly degraded in quality over time as the pursuit of profit takes over. He digs into the prevailing winds that brands face and how a lot of discovery and transacting is happening off-platform and off-site – and that's changing commerce pretty substantially.“A lot of e-commerce over the traditional web is very, very broken,” he said. “And generally, it's a lot harder to drive people to your brand.com website.”Maybe this abysmal reality is a sign of the times. Simultaneously, AI is dismantling the SaaS landscape before our very eyes. It's now possible to build apps faster than ever with less developer reliance, and there's a conscious move to consumption-based pricing. All this uncertainty is disrupting the roadmaps for software vendors and enterprises, and it's all accelerating at a breakneck pace. <hr /><h4 style="text-align:center" id="-"> </h4><h4 style="text-align:center" id="“value-is-not-created-by-that-which-is-different,-but-that-which-is-unique.-that's-something-that-took-me-a-while-to-fully-understand,-but-it's-true.-there-are-a-lot-of-legacy-platforms,-or-even-newer-versions,-but-still-fundamentally-legacy-approaches.”">“Value is not created by that which is different, but that which is unique. That's something that took me a while to fully understand, but it's true. There are a lot of legacy platforms, or even newer versions, but still fundamentally legacy approaches.”</h4> <hr /> When I invited Kelly on “The Critic's Corner," I was hoping to catch up on our alignment within the <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/the-deep-dish-on-composable-6-tasty-takeaways-from-the-mach-alliances-2025-conference">MACH Alliance.</a> We've been in each other's orbit for several years, and I've watched him drive success at <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/products/commercetools">commercetools</a> while building a strong community of interest around composable architectures and practices. But our conversation took some intriguing twists and turns. During the episode, Kelly gets real about what’s at stake as consumers seek new and better ways to search and engage with brands – namely, AI-powered answer engines like <a target="_blank" rel="noopener noreferrer" href="https://chatgpt.com/">ChatGPT</a>, where simplicity seems the norm (for now). No more combing through blue links or battling search ads to get a straight answer, and we can expect more ads and transactions to move there as well. Of course, this is resulting in a precipitous decline in classic search traffic, which is bad for marketers. He likened all this change to the moment an asteroid wiped out the dinosaurs.Dark? Sure. But from the ashes rose new life, and he sees the same potential.At the same time, as revolutionary as ChatGPT is, Google isn't going anywhere tomorrow. Websites will continue to be relevant for a while as consumers adapt to this new digital reality. You can catch a two-minute snippet of Kelly's observation about “living in the future” right here: <figure class="media"><div data-oembed-url="https://youtu.be/fcaczDULJ-c"><div style="position:relative;padding-bottom:100%;height:0;padding-bottom:56.2493%"><iframe src="https://www.youtube.com/embed/fcaczDULJ-c" style="position:absolute;width:100%;height:100%;top:0;left:0" frameborder="0" allow="autoplay; encrypted-media" allowfullscreen></iframe></div></div></figure> On the content and enterprise software side, we also discuss CMS and its own category challenges. He recently asked in another LinkedIn post if we really need another content management system in an already crowded and mature space. This isn't a problem that's exclusive to our industry, but with hundreds of choices battling it out, it's a common question. I ask Kelly how we navigate this commoditization, where platforms – particularly legacy players – are compositionally the same, and AI is shifting expectations. He's focused beyond the legacy “dinosaur” story and looking for real differentiation.“Value is not created by that which is different, but that which is unique,” he said. “That's something that took me a while to fully understand, but it's true. There are a lot of legacy platforms, or even newer versions, but still fundamentally legacy approaches.”Asteroids… dinosaurs... could this be the end as we know it? Maybe. But as Kelly maintains, this is where the opportunity lies. So things get a little dark, but there's some light at the end of the tunnel. I promise. I have mad respect for Kelly's thinking, and this podcast episode is chock-full of wisdom nuggets. We spend a little time talking about his “origin story,” which colors some of his perspective. That collective experience – and success – might also be why he's firmly grounded despite these seismic changes. So strap in, turn up the volume, and watch the skies for falling objects.<h3 id="listen-to-“the-critic’s-corner”-podcast-with-kelly-goetsch">Listen to “The Critic’s Corner” podcast with Kelly Goetsch</h3> <a target="_blank" rel="noopener noreferrer" href="https://tinyurl.com/bdzj4t2d">Listen to the full episode </a>&gt;<a target="_blank" rel="noopener noreferrer" href="https://tinyurl.com/bdzj4t2d">Subscribe on Apple Podcasts</a> &gt; <figure class="image image-style-align-center image_resized" style="width:58.49%"><a href="https://tinyurl.com/bdzj4t2d" target="_blank" rel="noopener noreferrer"><img src="https://cmscritic.com/ms-content/uploads/2025/08/critics-corner-apple-podcast-kelly-goetsch.jpg" alt="" /></a></figure> <h3 id="upcoming-events">Upcoming Events</h3> <img style="width:31.83%" src="https://cmscritic.com/ms-content/uploads/2025/01/cms-connect-2025-logo.png" alt="" /><h4 id="cms-connect-25"><a target="_blank" rel="noopener noreferrer" href="https://www.boye-co.com/conferences/cmsconnect25">CMS Connect 25</a></h4>August 5-6, 2025 – Montreal, CanadaSee Agility CMS at the second annual summer edition of our signature global conference dedicated to the content management community! CMS Connect will be held again in beautiful Montreal, Canada, and feature a unique blend of masterclasses, insightful talks, interactive discussions, impactful learning sessions, and authentic networking opportunities. Join vendors, agencies, and customers from across our industry as we engage and collaborate around the future of content management – and hear from the top thought leaders at the only vendor-neutral, in-person conference exclusively focused on CMS. Space is limited for this event, <a target="_blank" rel="noopener noreferrer" href="https://www.boye-co.com/conferences/cmsconnect25">so book your seats today.</a>

Asteroids and Dinosaurs: A Moment in Time on AI, Commerce, and CMS with Kelly Goetsch

What’s under the ‘FIG’ leaf? The naked truth about the Figma IPO and the market's appetite for tech

<hr /> When I first learned about the <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/mach-alliance-launches-new-mach-ai-exchange-to-help-enterprises-streamline-ai-adoption">MACH Alliance’s </a>plan to host a “pitch day,” I thought it would be a fantastic way to expand its mission and grow MACH adoption downstream for startups and scale-ups. And why not? Like hackathons and incubator bakeoffs, this could be a great pipeline for learning, exploring, and challenging the ecosystem while supporting the growth of early-stage companies with real products – and real ambition.I also thought it sounded fun. Kinda like <a target="_blank" rel="noopener noreferrer" href="https://en.wikipedia.org/wiki/Shark_Tank">Shark Tank</a> for the modern tech stack. Can Mr. Wonderful roll with composable?OK, OK. So I have it on good authority that Mark Cuban wasn't a judge for this shindig. But the inaugural North American <a target="_blank" rel="noopener noreferrer" href="https://machalliance.org/insights-hub/winner-of-inaugural-futuremach-pitch-day-event">FutureMACH Pitch Day Event</a> had some heavy hitters reviewing the entries – and that alone gave this new experience some decent buzz. This new contest is the latest community program offered by the MACH Alliance, the not-for-profit industry body committed to advancing composable enterprise architecture. And in this first battle royale betwixt up-and-coming technologies embracing the composable path, <a target="_blank" rel="noopener noreferrer" href="https://www.bildit.co/">BILDIT CMS</a> took home the crown.BILDIT, a <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/what-is-a-content-management-system-cms">content management system</a> with a penchant for personalization and a keen focus on e-commerce and retail, brought some spicy innovation to the competition. According to the Alliance's press release, BILDIT took home the crown thanks to its novel use of AI, MACH technology, and external data sources that can deeply personalize shopper experiences. From an analyst's point of view, BILDIT is doing some interesting things. If you decide to keep reading, I'll key in on a few of its differentiated attributes, minus the Shark Tank references.As the winner of the pitch contest, BILDIT will receive some cool prizes, starting with mentorship. This includes access to top-notch brand development resources and even introductions to potential investors, fostering its growth and innovation within the MACH ecosystem.Full transparency: I’ve served on the MACH Alliance Executive Advisory Board for several years as an objective industry watcher, and I align with the universal architectural trend towards composability. Education has long been a central tenet of the organization, and FutureMACH's pitch day is another example of how the Alliance is committing its knowledge and resources to elevating the ecosystem.You can <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/the-composable-conference-2025-takes-shape-as-mach-alliance-announces-speakers-and-new-events">read my coverage</a> of “The Composable Conference” live event from 2025 to learn more about how the space is evolving – and how the MACH Alliance is evolving with it.<h3 id="helping-startups-drive-composable-growth">Helping startups drive composable growth</h3>As a MACH Alliance initiative, FutureMACH was designed to accelerate (you guessed it) the future of MACH. That translates into support for innovative, MACH-aligned startup companies targeting their next phase of growth. This recent competition was open to North American pre-seed, seed, or Series-A startup technology companies with less than $2 million in annual recurring revenue.The jury panel comprised leaders and luminaries from top global VC firms, providing an elite class of industry knowledge and wisdom. Participants were evaluated based on specific criteria spanning their market opportunity and vision, product differentiation, applications of AI and automation, and alignment with MACH’s innovation principles. The jury panel included:<ul><li><a target="_blank" rel="noopener noreferrer" href="https://www.linkedin.com/in/gary-benerofe/">Gary Benerofe</a> – General partner, Mu Ventures</li><li><a target="_blank" rel="noopener noreferrer" href="https://www.linkedin.com/in/marachaben/">Mara Chaben</a> – Principal, Hawke Ventures</li><li><a target="_blank" rel="noopener noreferrer" href="https://www.linkedin.com/in/laurakchau/">Laura Chau</a> – General partner, Canaan Partners</li><li><a target="_blank" rel="noopener noreferrer" href="https://www.linkedin.com/in/christina-fa-b567304a/">Christina Fa</a> – Principal, NewView Capital</li><li><a target="_blank" rel="noopener noreferrer" href="https://www.linkedin.com/in/svthompson/">Sam Thompson</a> – Founding partner, Progress Ventures</li><li><a target="_blank" rel="noopener noreferrer" href="https://www.linkedin.com/in/thescotwingo/">Scot Wingo</a> – Co-founder &amp; CEO, ReFiBuy.ai</li><li><a target="_blank" rel="noopener noreferrer" href="https://www.linkedin.com/in/benwinn/">Ben Winn</a> – VP content &amp; communities, FirstMark</li></ul>With deep expertise in emerging tech and market disruption, these judges will provide the cohort of entrants with market-tested guidance, strategic insights, and potential access to influential investment networks.As the winner, BILDIT will also receive a brand and storytelling workshop provided by <a target="_blank" rel="noopener noreferrer" href="https://www.thebaascompany.com/">The BaaS Company</a>, a long-time resource within the MACH Alliance community. Led by <a target="_blank" rel="noopener noreferrer" href="https://www.linkedin.com/in/leonijanssen/">Leoni Janssen</a>, “the pragmatic strategist” who serves on the Alliance’s advisory board, The BaaS Company applies its unique “Branding as a Service” methodology to help elevate brands with tech enablement and an AI focus.BILDIT will reap the strategic benefits of The BaaS Company’s expertise in branding and corporate communications, helping them automate processes and prepare for greater scale. Additionally, they'll receive a spotlight feature in a MACH Alliance webinar or insights piece, a facilitated introduction to five MACH Alliance member companies of its choosing, and discounted membership into the MACH Alliance Startup ISV category, which is contingent upon qualification. <h3 id="building-a-new-vision-for-cms">Building a new vision for CMS</h3>In my recent conversation with MACH Alliance veteran <a target="_blank" rel="noopener noreferrer" href="https://www.linkedin.com/in/kellygoetsch/">Kelly Goetsch</a> (who will appear on the next episode of our podcast), we discussed the AI-induced challenges that exist for SaaS companies – and whether the market actually needs another CMS. Let’s face it: there are hundreds of solutions out there, from pure headless to DXP component solutions. Is the category sufficiently saturated? Are we all chasing the same 80 percent of commoditized features? How are buyers navigating the confusion?The real crux of his observation isn’t whether we need another CMS. It’s the reality that we’re swimming in a sea of sameness. As he noted during my interview, it’s not enough to be different – you need to be unique.This is where a platform like BILDIT is showing real promise. First, it’s bucking the trend by laser-focusing on its niche: e-commerce marketing teams struggling to deliver personalized, targeted campaigns across every channel. This is where a composable posture provides the right foundation for extensibility and multi-modality within BILDIT’s CMS product set. <figure class="media"><div data-oembed-url="https://www.youtube.com/watch?v=Zxp1IvBBpog&amp;t=1s"><div style="position:relative;padding-bottom:100%;height:0;padding-bottom:56.2493%"><iframe src="https://www.youtube.com/embed/Zxp1IvBBpog?start=1" style="position:absolute;width:100%;height:100%;top:0;left:0" frameborder="0" allow="autoplay; encrypted-media" allowfullscreen></iframe></div></div></figure> As one of its founders attested, BILDIT was born out of a deepening frustration with creating targeted, engaging campaigns in a multichannel world. Consumers need seamless solutions, and brands need less code-related friction to deliver them. According to BILDIT’s site, the measure for success is elementary, funny, and exceedingly spot on: If customers can't check out while holding a baby, the checkout isn’t good enough.Part of BILDIT’s value angle is its easy cross-channel content management, underscored by a dynamic product UX. Users can manage content for both web and mobile in a single e-commerce-oriented CMS, with support for email and push notifications. Like you would expect, you can create, edit, schedule, and publish with real-time previewing and shareable links – not just for sites but for mobile apps as well.  <figure class="image image-style-align-center image_resized" style="width:97.55%"><img src="https://cmscritic.com/ms-content/uploads/2025/07/image-1753743388012.png" alt="A screenshot of a website

AI-generated content may be incorrect." /></figure>Source: BILDIT website Like its peers, BILDIT also provides the permissions and governance you would expect from a performant CMS, allowing you to manage multi-user access and modular editing with streamlined approval and deployment inside the CMS. It also sports some tricked-out marketing capabilities, letting you create images, banners, recommendations, animations, and customized display configurations. This gives it even more content marketing power than the average CMS tool.From a composable perspective, BILDIT gives you discrete control over your mobile app or <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/products/nextjs">Next.js</a> site, allowing you to build out advanced content types to surface the right content to the right users at the right time with personalization and advanced targeting. When it comes to infusing your stack with more power, BILDIT also integrates with some of the top e-commerce platforms, from <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/products/shopify">Shopify</a> to <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/products/commercetools">commercetools</a>. This allows brands to expand functionality with best-of-breed products at their disposal. BILDIT is also helping to accelerate delivery. Having to wait weeks to launch on mobile or settle for out-of-the-box, generic solutions can translate into lost revenue opportunities. To combat this, BILDIT’s templating solution empowers marketing teams to execute with less complexity. Meanwhile, IT can focus on more advanced customizations within the CMS, allowing marketing teams to quickly deliver – without a deployment.Another cool thing: BILDIT provides both native mobile app and web storefront features to provide greater speed and simplicity, all geared towards improving conversions. They even have a reference app to provide a workable snapshot of how your finished app will unfold. All in all, they're endeavoring to make the journey easier for customers by enhancing their e-commerce and retail performance with greater control and simplicity.<h3 id="pricing">Pricing</h3>No big shocker, but price is becoming an even bigger factor within composable stacks as uncertainty continues to drag on the market. Both brands and agency partners are looking for smarter ways to reduce cost and complexity with high-performance stacks that deliver optimal results over the long haul. I like the general transparency that BILDIT provides with its pricing. It offers a <a target="_blank" rel="noopener noreferrer" href="https://www.bildit.co/pricing">range of packages</a>, from its ground-floor Launch Plan at $500/month, all the way up to a Pro Plan that clocks in at $11,000/month. The latter might seem hefty, but give it a good comparison to the TCO with other solutions, and it feels less intimidating. Cost is based on site visits, and each option sweetens the pot with additional features. There’s also an enterprise Scale Plan with custom options; that one requires a phone call. You can also get a <a target="_blank" rel="noopener noreferrer" href="https://www.bildit.co/app-and-web-cms">quick snapshot</a> of how BILDIT stacks up feature-wise to <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/sanity-says-cmses-are-broken-is-its-content-operating-system-the-next-evolutionary-step">Sanity</a>, <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/adapt-thrive-contentstacks-contentcon25-energizes-attendees-with-an-ai-powered-vision">Contentstack</a>, and <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/can-content-management-be-joyful-again-storyblok-labs-promises-fun-and-possibility-in-its-innovation-playground">Storyblok</a>. I highly recommend doing your homework on the specific details during your evaluation, particularly around your requirements. <h3 id="why-it-matters">Why it matters</h3>“BILDIT represents the new wave of MACH-native innovators,” said Kelly Goetsch. “They’ve solved the decades-old personalization problem in e-commerce.”Knowing just how elusive personalization has been, that seems like a big claim. But Kelly would know. Working on the front lines at commercetools, he’s amassed deep insight into the challenges brands face. His observation might be one of the key points of validation in BILDIT’s favor. That said, BILDIT has already established success with notable brands. For example, retail giant Belks saw a significant CVR and AOV lift by moving to BILDIT’s mobile app management platform. As for the FutureMACH Pitch Day competition, I think it’s a win. Making space to include new and early-stage ISVs should be a keystone tenet of the MACH community. This is not just an ecosystem for enterprise vendors. By providing critical resources from experienced partners like The BaaS Company – and even access to potential funding – the Alliance is giving these disruptors a vital boost to the next level. It's also a win-win-win all around. Participating startups gain vital visibility, even if they don't take home the top prize. VCs and investors get access to potentially disruptive technologies and co-investment plays, giving them a strategic edge. And MACH Alliance members also reap the benefits of expanding their networks, growing partnerships, and expanding their category leadership. If you missed out on the North American FutureMACH contest, there's an upcoming UK/Europe competition in Q4 of this year. You can get more details at <a target="_blank" rel="noopener noreferrer" href="http://www.machalliance.org/futuremach">www.machalliance.org/futuremach</a>.Get your pitching skills ready. I'll let Mr. Wonderful take it from here.  <hr /><h4 style="text-align:center" id="looking-for-guidance-on-bildit?-talk-to-an-expert.">Looking for guidance on BILDIT? <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/contact">Talk to an expert.</a></h4><hr /> <h3 id="upcoming-events">Upcoming Events</h3> <img style="width:31.83%" src="https://cmscritic.com/ms-content/uploads/2025/01/cms-connect-2025-logo.png" alt="" /><h4 id="cms-connect-25"><a target="_blank" rel="noopener noreferrer" href="https://www.boye-co.com/conferences/cmsconnect25">CMS Connect 25</a></h4>August 5-6, 2025 – Montreal, CanadaSee Agility CMS at the second annual summer edition of our signature global conference dedicated to the content management community! CMS Connect will be held again in beautiful Montreal, Canada, and feature a unique blend of masterclasses, insightful talks, interactive discussions, impactful learning sessions, and authentic networking opportunities. Join vendors, agencies, and customers from across our industry as we engage and collaborate around the future of content management – and hear from the top thought leaders at the only vendor-neutral, in-person conference exclusively focused on CMS. Space is limited for this event, <a target="_blank" rel="noopener noreferrer" href="https://www.boye-co.com/conferences/cmsconnect25">so book your seats today.</a>

BILDIT CMS Wins Inaugural MACH Alliance FutureMACH Pitch Day

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<hr /> <a target="_blank" rel="noopener noreferrer" href="https://agilitycms.com/">Agility CMS</a> Chief Technical Officer <a target="_blank" rel="noopener noreferrer" href="https://www.linkedin.com/in/joelvarty/">Joel Varty</a> is back again with another YouTube video series. <a target="_blank" rel="noopener noreferrer" href="https://www.youtube.com/playlist?list=PLEI81bLU4t-sv8RtZZjsqFg28owfEigWK">Composable Architecture 101</a> is a five-part series that looks at the core elements of <a target="_blank" rel="noopener noreferrer" href="https://agilitycms.com/product/composable-content-management">composable content</a> creation.Composable has always been a critical tool and capability. But the true power and benefit of composable is now being realized, fully and completely. Some <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/the-deep-dish-on-composable-6-tasty-takeaways-from-the-mach-alliances-2025-conference">key takeaways from “The Composable Conference” in April</a> confirm this, especially the observation that composable continues to deliver even as user preferences change.Joel’s video series is the perfect starting point for novices new to the world of composable to veterans looking to strengthen their composable knowledge. <h3 id="video-1:-what-is-composable-architecture?">Video 1: What is Composable Architecture?</h3>Joel kicks things off by introducing the basics of composable with his trademark friendly, engaging, and easy-to-understand manner. Not only does he cover the what of composable, but also the why. He also breaks down:<ul><li>His criteria for true composability</li><li>How composable is the best fit for your particular use case</li><li>How composable helps with today’s and tomorrow’s technology needs</li></ul>Interesting Thing Joel Says to Watch Out For: “I like to think of it as a piece of pie.”<a target="_blank" rel="noopener noreferrer" href="https://www.youtube.com/watch?v=r80uhCCALY4&amp;list=PLEI81bLU4t-sv8RtZZjsqFg28owfEigWK&amp;index=6">Watch: What is Composable Architecture?</a><figure class="image image-style-align-center image_resized" style="width:80.07%"><img src="https://cmscritic.com/ms-content/uploads/2025/07/image-1752860523411.png" /></figure> <h3 id="video-2:-how-does-a-composable-architecture-save-you-money?">Video 2: How Does a Composable Architecture Save You Money?</h3>The second video looks at the question everyone asks about everything: how does this save me money? When it comes to composable, Joel returns to his pie analogy and compares composable to traditional DXP and tells you:<ul><li>The hidden, oft-forgotten costs of a traditional DXP</li><li>Why time-to-market is just as important as dollars spent</li><li>What to look out for to lower the cost of composable</li></ul>Interesting Thing Joel Says to Watch Out For: “In all my experience, I have never seen a traditional DXP where the way that they do CMS is the absolute best way.”<a target="_blank" rel="noopener noreferrer" href="https://www.youtube.com/watch?v=5XGBms1hdsI&amp;list=PLEI81bLU4t-sv8RtZZjsqFg28owfEigWK&amp;index=4">Watch: How Does a Composable Architecture Save You Money?</a><h3 id="video-3:-how-to-kickstart-your-composable-architecture">Video 3: How to Kickstart Your Composable Architecture</h3>The third video looks at what element pretty much every composable stack will need: a <a target="_blank" rel="noopener noreferrer" href="https://agilitycms.com/product/headless-cms">headless CMS</a>. From there, he continues his traditional DXP vs. composable comparison. He also provides his kickstart recommendations, and yes, the pie is back. You’ll also learn:<ul><li>Why <a target="_blank" rel="noopener noreferrer" href="https://agilitycms.com/starters">framework</a> flexibility matters</li><li>The concept of “building outwards”</li><li>What costs a lot, takes forever, and how to avoid it</li></ul>Interesting Thing Joel Says to Watch Out For: “I’m from Agility, so I’d love for you to use Agility CMS.”<a target="_blank" rel="noopener noreferrer" href="https://www.youtube.com/watch?v=E80x-YHp9FE&amp;list=PLEI81bLU4t-sv8RtZZjsqFg28owfEigWK&amp;index=4">Watch: How to Kickstart Your Composable Architecture</a><figure class="image image-style-align-center image_resized" style="width:79.8%"><img src="https://cmscritic.com/ms-content/uploads/2025/07/image-1752860555725.png" /></figure><h3 id="video-4:-how-to-switch-your-website-to-composable-the-easy-way!">Video 4: How to Switch Your Website to Composable the Easy Way!</h3>The fourth of five looks at how an <a target="_blank" rel="noopener noreferrer" href="https://agilitycms.com/blog/recapping-the-incremental-approach-a-story-about-urgency-agility-and-a-canadian-rock-classic">incremental approach</a>, starting with the website, is the way to go when transitioning from a traditional DXP to a modern composable architecture. Joel also explains why headless CMS is the foundation of it all. Joel also talks about:<ul><li>Using modern routing via <a target="_blank" rel="noopener noreferrer" href="https://agilitycms.com/blog/website-behind-a-cdn">CDN</a> to bridge old and new systems</li><li>The three benefits of partnering with composable vendors</li><li>Additional composable components to utilize and when</li></ul>Interesting Thing Joel Says to Watch Out For: “Whatever your motives are, there’s a way to work around that using an incremental way.”<a target="_blank" rel="noopener noreferrer" href="https://www.youtube.com/watch?v=w3rXSSXPXHI&amp;list=PLEI81bLU4t-sv8RtZZjsqFg28owfEigWK&amp;index=2">Watch: How to Switch Your Website to Composable the Easy Way!</a><h3 id="video-5:-are-you-making-these-composable-mistakes?">Video 5: Are You Making These Composable Mistakes?</h3>The pie is back. In the final video of the series, Joel identifies the biggest pitfalls associated with a composable strategy. This video is all about setting yourself up for sustained success, especially as things like growing technical complexity come into play. You’ll also learn:<ul><li>Why there’s more to the term “future-proof” than meets the eye</li><li>How to identify and prevent vendor cost sprawl</li><li>Best practices to always keep in mind</li></ul>Interesting Thing Joel Says to Watch Out For: “It can hit you all at once if you try to do too much all at once.”<a target="_blank" rel="noopener noreferrer" href="https://www.youtube.com/watch?v=qcn_g0oCo-Y&amp;list=PLEI81bLU4t-sv8RtZZjsqFg28owfEigWK&amp;index=1">Watch: Are You Making These Composable Mistakes?</a><figure class="image image-style-align-center image_resized" style="width:80.86%"><img src="https://cmscritic.com/ms-content/uploads/2025/07/image-1752860585776.png" /></figure><h3 id="other-composable-resources">Other Composable Resources</h3>Check out these additional composable resources from CMS Critic and Agility CMS:<h4 id="from-cms-critic">From CMS Critic</h4><ul><li><a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/machtales-voices-from-the-composable-conference-with-jina-zohori-of-agility-cms">MACHtales: Voices from “The Composable Conference” with Jina Zohori of Agility CMS</a></li><li><a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/hungry-for-composable-new-research-shows-a-growing-appetite-for-mach-technologies">Hungry for Composable? New Research Shows a Growing Appetite for MACH Technologies</a></li></ul><h4 id="from-agility-cms">From Agility CMS</h4><ul><li><a target="_blank" rel="noopener noreferrer" href="https://agilitycms.com/blog/what-is-composable-architecture">What is Composable Architecture?</a></li><li><a target="_blank" rel="noopener noreferrer" href="https://agilitycms.com/product/composable-content-management">Composable Content Management with Agility CMS</a></li></ul><h3 id="composable-goes-from-“uh,-what-does-that-mean?”-to-“oh!-now-i-get-it!”">Composable Goes from “Uh, What Does That Mean?” to “Oh! Now I Get It!”</h3>The concept of composable could be daunting. But Joel’s <a target="_blank" rel="noopener noreferrer" href="https://www.youtube.com/playlist?list=PLEI81bLU4t-sv8RtZZjsqFg28owfEigWK">Composable Architecture 101</a> series starts with the basics and gradually works its way up. The content may grow in complexity, but Joel’s grounded delivery makes it easy for anyone to follow along. Brew a nice cup of coffee or tea. Grab a bagel or a donut. Or a slice of pie. And discover why composable is so critical in <a target="_blank" rel="noopener noreferrer" href="https://www.youtube.com/playlist?list=PLEI81bLU4t-sv8RtZZjsqFg28owfEigWK">Composable Architecture 101</a>. <hr /><h4 style="text-align:center" id="looking-for-guidance-on-agility?-talk-to-an-expert.">Looking for guidance on Agility? <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/contact">Talk to an expert.</a></h4><hr /> <h3 id="upcoming-events">Upcoming Events</h3> <img style="width:31.83%" src="https://cmscritic.com/ms-content/uploads/2025/01/cms-connect-2025-logo.png" alt="" /><h4 id="cms-connect-25"><a target="_blank" rel="noopener noreferrer" href="https://www.boye-co.com/conferences/cmsconnect25">CMS Connect 25</a></h4>August 5-6, 2025 – Montreal, CanadaSee Agility CMS at the second annual summer edition of our signature global conference dedicated to the content management community! CMS Connect will be held again in beautiful Montreal, Canada, and feature a unique blend of masterclasses, insightful talks, interactive discussions, impactful learning sessions, and authentic networking opportunities. Join vendors, agencies, and customers from across our industry as we engage and collaborate around the future of content management – and hear from the top thought leaders at the only vendor-neutral, in-person conference exclusively focused on CMS. Space is limited for this event, <a target="_blank" rel="noopener noreferrer" href="https://www.boye-co.com/conferences/cmsconnect25">so book your seats today.</a>

Varty’s Videos: All About Composable

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