Articles

Content Management System Article

Not All Heroes Wear Capes. Here's Why CMS Is Your 'Unsung Hero' in 2025

janus-boye

A Gathering of Content Champions: Here’s Why CMS Connect 25 was ‘Super’ in Every Way

matt-garrepy

Narrative Content: Storytelling Over Time

deane

<h4 id="-"> </h4><h4 id="listen-to-the-full-episode-of-“the-critic's-corner”-podcast-&gt;"><a target="_blank" rel="noopener noreferrer" href="https://tinyurl.com/bdzj4t2d">Listen to the full episode of “The Critic's Corner” Podcast &gt;</a></h4> <hr /> Last year, a new word was added to <a target="_blank" rel="noopener noreferrer" href="https://www.merriam-webster.com/">Merriam-Webster's</a> Dictionary called enshittification, a slang term used to criticize the degradation in the quality and experience of online platforms and experiences over time. Fun, right?Er… not so much.From a website or e-commerce perspective, enshittification typically manifests as an increase in things like ads, costs, or features, but the definition has been expanded to encompass any state of deterioration – even politics and culture.One might conclude that our world is in a current state of enshittification, but for the purposes of my latest episode of <a target="_blank" rel="noopener noreferrer" href="https://podcasts.apple.com/us/podcast/asteroids-and-dinosaurs-a-moment-in-time-on-ai/id1801794414?i=1000720435502">“The Critic's Corner” podcast,</a> we'll stick with the decay of modern digital experiences. Something we're all familiar with. On that note: my guest <a target="_blank" rel="noopener noreferrer" href="https://www.linkedin.com/in/kellygoetsch/">Kelly Goetsch</a> was enshittified upon, something he wrote about recently on LinkedIn. If you don't know Kelly, he's what you might call an industry luminary, someone who has been shaping and influencing the DX and commerce landscape for quite some time. He's currently the COO at an outfit called <a target="_blank" rel="noopener noreferrer" href="https://pipe17.com/">Pipe17,</a> an OSM alternative that's make waves in its category.In our podcast conversation, Kelly shares more about his recent brush with "abysmal" CX during a retail TV purchase, exposing how online experiences have truly degraded in quality over time as the pursuit of profit takes over. He digs into the prevailing winds that brands face and how a lot of discovery and transacting is happening off-platform and off-site – and that's changing commerce pretty substantially.“A lot of e-commerce over the traditional web is very, very broken,” he said. “And generally, it's a lot harder to drive people to your brand.com website.”Maybe this abysmal reality is a sign of the times. Simultaneously, AI is dismantling the SaaS landscape before our very eyes. It's now possible to build apps faster than ever with less developer reliance, and there's a conscious move to consumption-based pricing. All this uncertainty is disrupting the roadmaps for software vendors and enterprises, and it's all accelerating at a breakneck pace. <hr /><h4 style="text-align:center" id="-"> </h4><h4 style="text-align:center" id="“value-is-not-created-by-that-which-is-different,-but-that-which-is-unique.-that's-something-that-took-me-a-while-to-fully-understand,-but-it's-true.-there-are-a-lot-of-legacy-platforms,-or-even-newer-versions,-but-still-fundamentally-legacy-approaches.”">“Value is not created by that which is different, but that which is unique. That's something that took me a while to fully understand, but it's true. There are a lot of legacy platforms, or even newer versions, but still fundamentally legacy approaches.”</h4> <hr /> When I invited Kelly on “The Critic's Corner," I was hoping to catch up on our alignment within the <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/the-deep-dish-on-composable-6-tasty-takeaways-from-the-mach-alliances-2025-conference">MACH Alliance.</a> We've been in each other's orbit for several years, and I've watched him drive success at <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/products/commercetools">commercetools</a> while building a strong community of interest around composable architectures and practices. But our conversation took some intriguing twists and turns. During the episode, Kelly gets real about what’s at stake as consumers seek new and better ways to search and engage with brands – namely, AI-powered answer engines like <a target="_blank" rel="noopener noreferrer" href="https://chatgpt.com/">ChatGPT</a>, where simplicity seems the norm (for now). No more combing through blue links or battling search ads to get a straight answer, and we can expect more ads and transactions to move there as well. Of course, this is resulting in a precipitous decline in classic search traffic, which is bad for marketers. He likened all this change to the moment an asteroid wiped out the dinosaurs.Dark? Sure. But from the ashes rose new life, and he sees the same potential.At the same time, as revolutionary as ChatGPT is, Google isn't going anywhere tomorrow. Websites will continue to be relevant for a while as consumers adapt to this new digital reality. You can catch a two-minute snippet of Kelly's observation about “living in the future” right here: <figure class="media"><div data-oembed-url="https://youtu.be/fcaczDULJ-c"><div style="position:relative;padding-bottom:100%;height:0;padding-bottom:56.2493%"><iframe src="https://www.youtube.com/embed/fcaczDULJ-c" style="position:absolute;width:100%;height:100%;top:0;left:0" frameborder="0" allow="autoplay; encrypted-media" allowfullscreen></iframe></div></div></figure> On the content and enterprise software side, we also discuss CMS and its own category challenges. He recently asked in another LinkedIn post if we really need another content management system in an already crowded and mature space. This isn't a problem that's exclusive to our industry, but with hundreds of choices battling it out, it's a common question. I ask Kelly how we navigate this commoditization, where platforms – particularly legacy players – are compositionally the same, and AI is shifting expectations. He's focused beyond the legacy “dinosaur” story and looking for real differentiation.“Value is not created by that which is different, but that which is unique,” he said. “That's something that took me a while to fully understand, but it's true. There are a lot of legacy platforms, or even newer versions, but still fundamentally legacy approaches.”Asteroids… dinosaurs... could this be the end as we know it? Maybe. But as Kelly maintains, this is where the opportunity lies. So things get a little dark, but there's some light at the end of the tunnel. I promise. I have mad respect for Kelly's thinking, and this podcast episode is chock-full of wisdom nuggets. We spend a little time talking about his “origin story,” which colors some of his perspective. That collective experience – and success – might also be why he's firmly grounded despite these seismic changes. So strap in, turn up the volume, and watch the skies for falling objects.<h3 id="listen-to-“the-critic’s-corner”-podcast-with-kelly-goetsch">Listen to “The Critic’s Corner” podcast with Kelly Goetsch</h3> <a target="_blank" rel="noopener noreferrer" href="https://tinyurl.com/bdzj4t2d">Listen to the full episode </a>&gt;<a target="_blank" rel="noopener noreferrer" href="https://tinyurl.com/bdzj4t2d">Subscribe on Apple Podcasts</a> &gt; <figure class="image image-style-align-center image_resized" style="width:58.49%"><a href="https://tinyurl.com/bdzj4t2d" target="_blank" rel="noopener noreferrer"><img src="https://cmscritic.com/ms-content/uploads/2025/08/critics-corner-apple-podcast-kelly-goetsch.jpg" alt="" /></a></figure> <h3 id="upcoming-events">Upcoming Events</h3> <img style="width:31.83%" src="https://cmscritic.com/ms-content/uploads/2025/01/cms-connect-2025-logo.png" alt="" /><h4 id="cms-connect-25"><a target="_blank" rel="noopener noreferrer" href="https://www.boye-co.com/conferences/cmsconnect25">CMS Connect 25</a></h4>August 5-6, 2025 – Montreal, CanadaSee Agility CMS at the second annual summer edition of our signature global conference dedicated to the content management community! CMS Connect will be held again in beautiful Montreal, Canada, and feature a unique blend of masterclasses, insightful talks, interactive discussions, impactful learning sessions, and authentic networking opportunities. Join vendors, agencies, and customers from across our industry as we engage and collaborate around the future of content management – and hear from the top thought leaders at the only vendor-neutral, in-person conference exclusively focused on CMS. Space is limited for this event, <a target="_blank" rel="noopener noreferrer" href="https://www.boye-co.com/conferences/cmsconnect25">so book your seats today.</a>

Asteroids and Dinosaurs: A Moment in Time on AI, Commerce, and CMS with Kelly Goetsch

What’s under the ‘FIG’ leaf? The naked truth about the Figma IPO and the market's appetite for tech

<hr /> When I first learned about the <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/mach-alliance-launches-new-mach-ai-exchange-to-help-enterprises-streamline-ai-adoption">MACH Alliance’s </a>plan to host a “pitch day,” I thought it would be a fantastic way to expand its mission and grow MACH adoption downstream for startups and scale-ups. And why not? Like hackathons and incubator bakeoffs, this could be a great pipeline for learning, exploring, and challenging the ecosystem while supporting the growth of early-stage companies with real products – and real ambition.I also thought it sounded fun. Kinda like <a target="_blank" rel="noopener noreferrer" href="https://en.wikipedia.org/wiki/Shark_Tank">Shark Tank</a> for the modern tech stack. Can Mr. Wonderful roll with composable?OK, OK. So I have it on good authority that Mark Cuban wasn't a judge for this shindig. But the inaugural North American <a target="_blank" rel="noopener noreferrer" href="https://machalliance.org/insights-hub/winner-of-inaugural-futuremach-pitch-day-event">FutureMACH Pitch Day Event</a> had some heavy hitters reviewing the entries – and that alone gave this new experience some decent buzz. This new contest is the latest community program offered by the MACH Alliance, the not-for-profit industry body committed to advancing composable enterprise architecture. And in this first battle royale betwixt up-and-coming technologies embracing the composable path, <a target="_blank" rel="noopener noreferrer" href="https://www.bildit.co/">BILDIT CMS</a> took home the crown.BILDIT, a <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/what-is-a-content-management-system-cms">content management system</a> with a penchant for personalization and a keen focus on e-commerce and retail, brought some spicy innovation to the competition. According to the Alliance's press release, BILDIT took home the crown thanks to its novel use of AI, MACH technology, and external data sources that can deeply personalize shopper experiences. From an analyst's point of view, BILDIT is doing some interesting things. If you decide to keep reading, I'll key in on a few of its differentiated attributes, minus the Shark Tank references.As the winner of the pitch contest, BILDIT will receive some cool prizes, starting with mentorship. This includes access to top-notch brand development resources and even introductions to potential investors, fostering its growth and innovation within the MACH ecosystem.Full transparency: I’ve served on the MACH Alliance Executive Advisory Board for several years as an objective industry watcher, and I align with the universal architectural trend towards composability. Education has long been a central tenet of the organization, and FutureMACH's pitch day is another example of how the Alliance is committing its knowledge and resources to elevating the ecosystem.You can <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/the-composable-conference-2025-takes-shape-as-mach-alliance-announces-speakers-and-new-events">read my coverage</a> of “The Composable Conference” live event from 2025 to learn more about how the space is evolving – and how the MACH Alliance is evolving with it.<h3 id="helping-startups-drive-composable-growth">Helping startups drive composable growth</h3>As a MACH Alliance initiative, FutureMACH was designed to accelerate (you guessed it) the future of MACH. That translates into support for innovative, MACH-aligned startup companies targeting their next phase of growth. This recent competition was open to North American pre-seed, seed, or Series-A startup technology companies with less than $2 million in annual recurring revenue.The jury panel comprised leaders and luminaries from top global VC firms, providing an elite class of industry knowledge and wisdom. Participants were evaluated based on specific criteria spanning their market opportunity and vision, product differentiation, applications of AI and automation, and alignment with MACH’s innovation principles. The jury panel included:<ul><li><a target="_blank" rel="noopener noreferrer" href="https://www.linkedin.com/in/gary-benerofe/">Gary Benerofe</a> – General partner, Mu Ventures</li><li><a target="_blank" rel="noopener noreferrer" href="https://www.linkedin.com/in/marachaben/">Mara Chaben</a> – Principal, Hawke Ventures</li><li><a target="_blank" rel="noopener noreferrer" href="https://www.linkedin.com/in/laurakchau/">Laura Chau</a> – General partner, Canaan Partners</li><li><a target="_blank" rel="noopener noreferrer" href="https://www.linkedin.com/in/christina-fa-b567304a/">Christina Fa</a> – Principal, NewView Capital</li><li><a target="_blank" rel="noopener noreferrer" href="https://www.linkedin.com/in/svthompson/">Sam Thompson</a> – Founding partner, Progress Ventures</li><li><a target="_blank" rel="noopener noreferrer" href="https://www.linkedin.com/in/thescotwingo/">Scot Wingo</a> – Co-founder &amp; CEO, ReFiBuy.ai</li><li><a target="_blank" rel="noopener noreferrer" href="https://www.linkedin.com/in/benwinn/">Ben Winn</a> – VP content &amp; communities, FirstMark</li></ul>With deep expertise in emerging tech and market disruption, these judges will provide the cohort of entrants with market-tested guidance, strategic insights, and potential access to influential investment networks.As the winner, BILDIT will also receive a brand and storytelling workshop provided by <a target="_blank" rel="noopener noreferrer" href="https://www.thebaascompany.com/">The BaaS Company</a>, a long-time resource within the MACH Alliance community. Led by <a target="_blank" rel="noopener noreferrer" href="https://www.linkedin.com/in/leonijanssen/">Leoni Janssen</a>, “the pragmatic strategist” who serves on the Alliance’s advisory board, The BaaS Company applies its unique “Branding as a Service” methodology to help elevate brands with tech enablement and an AI focus.BILDIT will reap the strategic benefits of The BaaS Company’s expertise in branding and corporate communications, helping them automate processes and prepare for greater scale. Additionally, they'll receive a spotlight feature in a MACH Alliance webinar or insights piece, a facilitated introduction to five MACH Alliance member companies of its choosing, and discounted membership into the MACH Alliance Startup ISV category, which is contingent upon qualification. <h3 id="building-a-new-vision-for-cms">Building a new vision for CMS</h3>In my recent conversation with MACH Alliance veteran <a target="_blank" rel="noopener noreferrer" href="https://www.linkedin.com/in/kellygoetsch/">Kelly Goetsch</a> (who will appear on the next episode of our podcast), we discussed the AI-induced challenges that exist for SaaS companies – and whether the market actually needs another CMS. Let’s face it: there are hundreds of solutions out there, from pure headless to DXP component solutions. Is the category sufficiently saturated? Are we all chasing the same 80 percent of commoditized features? How are buyers navigating the confusion?The real crux of his observation isn’t whether we need another CMS. It’s the reality that we’re swimming in a sea of sameness. As he noted during my interview, it’s not enough to be different – you need to be unique.This is where a platform like BILDIT is showing real promise. First, it’s bucking the trend by laser-focusing on its niche: e-commerce marketing teams struggling to deliver personalized, targeted campaigns across every channel. This is where a composable posture provides the right foundation for extensibility and multi-modality within BILDIT’s CMS product set. <figure class="media"><div data-oembed-url="https://www.youtube.com/watch?v=Zxp1IvBBpog&amp;t=1s"><div style="position:relative;padding-bottom:100%;height:0;padding-bottom:56.2493%"><iframe src="https://www.youtube.com/embed/Zxp1IvBBpog?start=1" style="position:absolute;width:100%;height:100%;top:0;left:0" frameborder="0" allow="autoplay; encrypted-media" allowfullscreen></iframe></div></div></figure> As one of its founders attested, BILDIT was born out of a deepening frustration with creating targeted, engaging campaigns in a multichannel world. Consumers need seamless solutions, and brands need less code-related friction to deliver them. According to BILDIT’s site, the measure for success is elementary, funny, and exceedingly spot on: If customers can't check out while holding a baby, the checkout isn’t good enough.Part of BILDIT’s value angle is its easy cross-channel content management, underscored by a dynamic product UX. Users can manage content for both web and mobile in a single e-commerce-oriented CMS, with support for email and push notifications. Like you would expect, you can create, edit, schedule, and publish with real-time previewing and shareable links – not just for sites but for mobile apps as well.  <figure class="image image-style-align-center image_resized" style="width:97.55%"><img src="https://cmscritic.com/ms-content/uploads/2025/07/image-1753743388012.png" alt="A screenshot of a website

AI-generated content may be incorrect." /></figure>Source: BILDIT website Like its peers, BILDIT also provides the permissions and governance you would expect from a performant CMS, allowing you to manage multi-user access and modular editing with streamlined approval and deployment inside the CMS. It also sports some tricked-out marketing capabilities, letting you create images, banners, recommendations, animations, and customized display configurations. This gives it even more content marketing power than the average CMS tool.From a composable perspective, BILDIT gives you discrete control over your mobile app or <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/products/nextjs">Next.js</a> site, allowing you to build out advanced content types to surface the right content to the right users at the right time with personalization and advanced targeting. When it comes to infusing your stack with more power, BILDIT also integrates with some of the top e-commerce platforms, from <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/products/shopify">Shopify</a> to <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/products/commercetools">commercetools</a>. This allows brands to expand functionality with best-of-breed products at their disposal. BILDIT is also helping to accelerate delivery. Having to wait weeks to launch on mobile or settle for out-of-the-box, generic solutions can translate into lost revenue opportunities. To combat this, BILDIT’s templating solution empowers marketing teams to execute with less complexity. Meanwhile, IT can focus on more advanced customizations within the CMS, allowing marketing teams to quickly deliver – without a deployment.Another cool thing: BILDIT provides both native mobile app and web storefront features to provide greater speed and simplicity, all geared towards improving conversions. They even have a reference app to provide a workable snapshot of how your finished app will unfold. All in all, they're endeavoring to make the journey easier for customers by enhancing their e-commerce and retail performance with greater control and simplicity.<h3 id="pricing">Pricing</h3>No big shocker, but price is becoming an even bigger factor within composable stacks as uncertainty continues to drag on the market. Both brands and agency partners are looking for smarter ways to reduce cost and complexity with high-performance stacks that deliver optimal results over the long haul. I like the general transparency that BILDIT provides with its pricing. It offers a <a target="_blank" rel="noopener noreferrer" href="https://www.bildit.co/pricing">range of packages</a>, from its ground-floor Launch Plan at $500/month, all the way up to a Pro Plan that clocks in at $11,000/month. The latter might seem hefty, but give it a good comparison to the TCO with other solutions, and it feels less intimidating. Cost is based on site visits, and each option sweetens the pot with additional features. There’s also an enterprise Scale Plan with custom options; that one requires a phone call. You can also get a <a target="_blank" rel="noopener noreferrer" href="https://www.bildit.co/app-and-web-cms">quick snapshot</a> of how BILDIT stacks up feature-wise to <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/sanity-says-cmses-are-broken-is-its-content-operating-system-the-next-evolutionary-step">Sanity</a>, <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/adapt-thrive-contentstacks-contentcon25-energizes-attendees-with-an-ai-powered-vision">Contentstack</a>, and <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/can-content-management-be-joyful-again-storyblok-labs-promises-fun-and-possibility-in-its-innovation-playground">Storyblok</a>. I highly recommend doing your homework on the specific details during your evaluation, particularly around your requirements. <h3 id="why-it-matters">Why it matters</h3>“BILDIT represents the new wave of MACH-native innovators,” said Kelly Goetsch. “They’ve solved the decades-old personalization problem in e-commerce.”Knowing just how elusive personalization has been, that seems like a big claim. But Kelly would know. Working on the front lines at commercetools, he’s amassed deep insight into the challenges brands face. His observation might be one of the key points of validation in BILDIT’s favor. That said, BILDIT has already established success with notable brands. For example, retail giant Belks saw a significant CVR and AOV lift by moving to BILDIT’s mobile app management platform. As for the FutureMACH Pitch Day competition, I think it’s a win. Making space to include new and early-stage ISVs should be a keystone tenet of the MACH community. This is not just an ecosystem for enterprise vendors. By providing critical resources from experienced partners like The BaaS Company – and even access to potential funding – the Alliance is giving these disruptors a vital boost to the next level. It's also a win-win-win all around. Participating startups gain vital visibility, even if they don't take home the top prize. VCs and investors get access to potentially disruptive technologies and co-investment plays, giving them a strategic edge. And MACH Alliance members also reap the benefits of expanding their networks, growing partnerships, and expanding their category leadership. If you missed out on the North American FutureMACH contest, there's an upcoming UK/Europe competition in Q4 of this year. You can get more details at <a target="_blank" rel="noopener noreferrer" href="http://www.machalliance.org/futuremach">www.machalliance.org/futuremach</a>.Get your pitching skills ready. I'll let Mr. Wonderful take it from here.  <hr /><h4 style="text-align:center" id="looking-for-guidance-on-bildit?-talk-to-an-expert.">Looking for guidance on BILDIT? <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/contact">Talk to an expert.</a></h4><hr /> <h3 id="upcoming-events">Upcoming Events</h3> <img style="width:31.83%" src="https://cmscritic.com/ms-content/uploads/2025/01/cms-connect-2025-logo.png" alt="" /><h4 id="cms-connect-25"><a target="_blank" rel="noopener noreferrer" href="https://www.boye-co.com/conferences/cmsconnect25">CMS Connect 25</a></h4>August 5-6, 2025 – Montreal, CanadaSee Agility CMS at the second annual summer edition of our signature global conference dedicated to the content management community! CMS Connect will be held again in beautiful Montreal, Canada, and feature a unique blend of masterclasses, insightful talks, interactive discussions, impactful learning sessions, and authentic networking opportunities. Join vendors, agencies, and customers from across our industry as we engage and collaborate around the future of content management – and hear from the top thought leaders at the only vendor-neutral, in-person conference exclusively focused on CMS. Space is limited for this event, <a target="_blank" rel="noopener noreferrer" href="https://www.boye-co.com/conferences/cmsconnect25">so book your seats today.</a>

BILDIT CMS Wins Inaugural MACH Alliance FutureMACH Pitch Day

<hr /> <a target="_blank" rel="noopener noreferrer" href="https://agilitycms.com/">Agility CMS</a> Chief Technical Officer <a target="_blank" rel="noopener noreferrer" href="https://www.linkedin.com/in/joelvarty/">Joel Varty</a> is back again with another YouTube video series. <a target="_blank" rel="noopener noreferrer" href="https://www.youtube.com/playlist?list=PLEI81bLU4t-sv8RtZZjsqFg28owfEigWK">Composable Architecture 101</a> is a five-part series that looks at the core elements of <a target="_blank" rel="noopener noreferrer" href="https://agilitycms.com/product/composable-content-management">composable content</a> creation.Composable has always been a critical tool and capability. But the true power and benefit of composable is now being realized, fully and completely. Some <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/the-deep-dish-on-composable-6-tasty-takeaways-from-the-mach-alliances-2025-conference">key takeaways from “The Composable Conference” in April</a> confirm this, especially the observation that composable continues to deliver even as user preferences change.Joel’s video series is the perfect starting point for novices new to the world of composable to veterans looking to strengthen their composable knowledge. <h3 id="video-1:-what-is-composable-architecture?">Video 1: What is Composable Architecture?</h3>Joel kicks things off by introducing the basics of composable with his trademark friendly, engaging, and easy-to-understand manner. Not only does he cover the what of composable, but also the why. He also breaks down:<ul><li>His criteria for true composability</li><li>How composable is the best fit for your particular use case</li><li>How composable helps with today’s and tomorrow’s technology needs</li></ul>Interesting Thing Joel Says to Watch Out For: “I like to think of it as a piece of pie.”<a target="_blank" rel="noopener noreferrer" href="https://www.youtube.com/watch?v=r80uhCCALY4&amp;list=PLEI81bLU4t-sv8RtZZjsqFg28owfEigWK&amp;index=6">Watch: What is Composable Architecture?</a><figure class="image image-style-align-center image_resized" style="width:80.07%"><img src="https://cmscritic.com/ms-content/uploads/2025/07/image-1752860523411.png" /></figure> <h3 id="video-2:-how-does-a-composable-architecture-save-you-money?">Video 2: How Does a Composable Architecture Save You Money?</h3>The second video looks at the question everyone asks about everything: how does this save me money? When it comes to composable, Joel returns to his pie analogy and compares composable to traditional DXP and tells you:<ul><li>The hidden, oft-forgotten costs of a traditional DXP</li><li>Why time-to-market is just as important as dollars spent</li><li>What to look out for to lower the cost of composable</li></ul>Interesting Thing Joel Says to Watch Out For: “In all my experience, I have never seen a traditional DXP where the way that they do CMS is the absolute best way.”<a target="_blank" rel="noopener noreferrer" href="https://www.youtube.com/watch?v=5XGBms1hdsI&amp;list=PLEI81bLU4t-sv8RtZZjsqFg28owfEigWK&amp;index=4">Watch: How Does a Composable Architecture Save You Money?</a><h3 id="video-3:-how-to-kickstart-your-composable-architecture">Video 3: How to Kickstart Your Composable Architecture</h3>The third video looks at what element pretty much every composable stack will need: a <a target="_blank" rel="noopener noreferrer" href="https://agilitycms.com/product/headless-cms">headless CMS</a>. From there, he continues his traditional DXP vs. composable comparison. He also provides his kickstart recommendations, and yes, the pie is back. You’ll also learn:<ul><li>Why <a target="_blank" rel="noopener noreferrer" href="https://agilitycms.com/starters">framework</a> flexibility matters</li><li>The concept of “building outwards”</li><li>What costs a lot, takes forever, and how to avoid it</li></ul>Interesting Thing Joel Says to Watch Out For: “I’m from Agility, so I’d love for you to use Agility CMS.”<a target="_blank" rel="noopener noreferrer" href="https://www.youtube.com/watch?v=E80x-YHp9FE&amp;list=PLEI81bLU4t-sv8RtZZjsqFg28owfEigWK&amp;index=4">Watch: How to Kickstart Your Composable Architecture</a><figure class="image image-style-align-center image_resized" style="width:79.8%"><img src="https://cmscritic.com/ms-content/uploads/2025/07/image-1752860555725.png" /></figure><h3 id="video-4:-how-to-switch-your-website-to-composable-the-easy-way!">Video 4: How to Switch Your Website to Composable the Easy Way!</h3>The fourth of five looks at how an <a target="_blank" rel="noopener noreferrer" href="https://agilitycms.com/blog/recapping-the-incremental-approach-a-story-about-urgency-agility-and-a-canadian-rock-classic">incremental approach</a>, starting with the website, is the way to go when transitioning from a traditional DXP to a modern composable architecture. Joel also explains why headless CMS is the foundation of it all. Joel also talks about:<ul><li>Using modern routing via <a target="_blank" rel="noopener noreferrer" href="https://agilitycms.com/blog/website-behind-a-cdn">CDN</a> to bridge old and new systems</li><li>The three benefits of partnering with composable vendors</li><li>Additional composable components to utilize and when</li></ul>Interesting Thing Joel Says to Watch Out For: “Whatever your motives are, there’s a way to work around that using an incremental way.”<a target="_blank" rel="noopener noreferrer" href="https://www.youtube.com/watch?v=w3rXSSXPXHI&amp;list=PLEI81bLU4t-sv8RtZZjsqFg28owfEigWK&amp;index=2">Watch: How to Switch Your Website to Composable the Easy Way!</a><h3 id="video-5:-are-you-making-these-composable-mistakes?">Video 5: Are You Making These Composable Mistakes?</h3>The pie is back. In the final video of the series, Joel identifies the biggest pitfalls associated with a composable strategy. This video is all about setting yourself up for sustained success, especially as things like growing technical complexity come into play. You’ll also learn:<ul><li>Why there’s more to the term “future-proof” than meets the eye</li><li>How to identify and prevent vendor cost sprawl</li><li>Best practices to always keep in mind</li></ul>Interesting Thing Joel Says to Watch Out For: “It can hit you all at once if you try to do too much all at once.”<a target="_blank" rel="noopener noreferrer" href="https://www.youtube.com/watch?v=qcn_g0oCo-Y&amp;list=PLEI81bLU4t-sv8RtZZjsqFg28owfEigWK&amp;index=1">Watch: Are You Making These Composable Mistakes?</a><figure class="image image-style-align-center image_resized" style="width:80.86%"><img src="https://cmscritic.com/ms-content/uploads/2025/07/image-1752860585776.png" /></figure><h3 id="other-composable-resources">Other Composable Resources</h3>Check out these additional composable resources from CMS Critic and Agility CMS:<h4 id="from-cms-critic">From CMS Critic</h4><ul><li><a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/machtales-voices-from-the-composable-conference-with-jina-zohori-of-agility-cms">MACHtales: Voices from “The Composable Conference” with Jina Zohori of Agility CMS</a></li><li><a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/hungry-for-composable-new-research-shows-a-growing-appetite-for-mach-technologies">Hungry for Composable? New Research Shows a Growing Appetite for MACH Technologies</a></li></ul><h4 id="from-agility-cms">From Agility CMS</h4><ul><li><a target="_blank" rel="noopener noreferrer" href="https://agilitycms.com/blog/what-is-composable-architecture">What is Composable Architecture?</a></li><li><a target="_blank" rel="noopener noreferrer" href="https://agilitycms.com/product/composable-content-management">Composable Content Management with Agility CMS</a></li></ul><h3 id="composable-goes-from-“uh,-what-does-that-mean?”-to-“oh!-now-i-get-it!”">Composable Goes from “Uh, What Does That Mean?” to “Oh! Now I Get It!”</h3>The concept of composable could be daunting. But Joel’s <a target="_blank" rel="noopener noreferrer" href="https://www.youtube.com/playlist?list=PLEI81bLU4t-sv8RtZZjsqFg28owfEigWK">Composable Architecture 101</a> series starts with the basics and gradually works its way up. The content may grow in complexity, but Joel’s grounded delivery makes it easy for anyone to follow along. Brew a nice cup of coffee or tea. Grab a bagel or a donut. Or a slice of pie. And discover why composable is so critical in <a target="_blank" rel="noopener noreferrer" href="https://www.youtube.com/playlist?list=PLEI81bLU4t-sv8RtZZjsqFg28owfEigWK">Composable Architecture 101</a>. <hr /><h4 style="text-align:center" id="looking-for-guidance-on-agility?-talk-to-an-expert.">Looking for guidance on Agility? <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/contact">Talk to an expert.</a></h4><hr /> <h3 id="upcoming-events">Upcoming Events</h3> <img style="width:31.83%" src="https://cmscritic.com/ms-content/uploads/2025/01/cms-connect-2025-logo.png" alt="" /><h4 id="cms-connect-25"><a target="_blank" rel="noopener noreferrer" href="https://www.boye-co.com/conferences/cmsconnect25">CMS Connect 25</a></h4>August 5-6, 2025 – Montreal, CanadaSee Agility CMS at the second annual summer edition of our signature global conference dedicated to the content management community! CMS Connect will be held again in beautiful Montreal, Canada, and feature a unique blend of masterclasses, insightful talks, interactive discussions, impactful learning sessions, and authentic networking opportunities. Join vendors, agencies, and customers from across our industry as we engage and collaborate around the future of content management – and hear from the top thought leaders at the only vendor-neutral, in-person conference exclusively focused on CMS. Space is limited for this event, <a target="_blank" rel="noopener noreferrer" href="https://www.boye-co.com/conferences/cmsconnect25">so book your seats today.</a>

Varty’s Videos: All About Composable

cms-critic-staff

Power your CMS on AWS

Manage your websites & apps in the most trusted cloud.

#ffffff

Sowing the Seeds of Love: Umbraco's Codegarden 2025 Celebrates 20 Years of Community and Innovation

<a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/critics/katie-austin">Katie Austin</a> is the Strategic Awareness and Advocacy Lead for <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/products/progress-sitefinity">Progress Sitefinity</a> and a CMS Critic Contributor. <hr /> Your <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/what-is-a-content-management-system-cms">content management system (CMS)</a> is more than just a piece of infrastructure; it’s the foundation of your digital presence. It shapes how quickly you can respond to market changes, how effectively you engage your audience, and how seamlessly your teams collaborate. In short, your CMS is a direct lever on customer experience, speed to market, and digital performance.Yet, for many organizations, the CMS that once powered growth is now quietly becoming a source of friction. As digital expectations evolve and AI-driven content operations become the norm, legacy platforms often struggle to keep up. What was once a reliable tool can slowly turn into a bottleneck. Slowing down teams, limiting innovation, and creating hidden inefficiencies across your digital ecosystem.If your CMS feels more like a constraint than a catalyst, it’s time to take a closer look. The signs aren’t always obvious, but they’re there, lurking in your workflows, your analytics, and your team’s frustrations.In this article, we’ll explore five key indicators that your CMS may be holding you back and what you can do to move forward with confidence.<h3 id="1.-your-cms-slows-down-marketing-operations">1. Your CMS Slows Down Marketing Operations</h3>One of the most telling signs that your CMS is no longer serving your business is when it becomes a bottleneck for your marketing team. In today’s digital-first world, marketing agility is non-negotiable. Campaigns need to launch quickly, content must be updated in real time, and teams must be able to respond to trends and customer behavior without delay.Yet, in many organizations, marketers are still dependent on developers for even the simplest tasks. Take the following examples of updating a homepage banner, creating a landing page, or publishing a blog post. This dependency creates friction, slows down execution, and often leads to missed opportunities.The problem isn’t your team—it’s your tools. A CMS that lacks marketer-friendly features forces creative teams to work through IT, creating unnecessary backlogs and reducing overall productivity. Worse, it can stifle innovation, as teams avoid experimenting with new formats or channels due to technical constraints.What to look for:<ul><li>Manual content publishing processes that require developer intervention</li><li>Lack of WYSIWYG (what-you-see-is-what-you-get) editing or real-time preview tools</li><li>Inflexible templates that require code changes for layout or design updates</li><li>Delays in campaign launches due to technical bottlenecks</li></ul>What to do about it:Modern CMS platforms like <a target="_blank" rel="noopener noreferrer" href="https://www.progress.com/sitefinity-cms?utm_source=cmscritic&amp;utm_medium=content-paid&amp;utm_campaign=sf_ww_sponsored_article_1_cmscritic">Sitefinity</a> are built to eliminate these barriers. With intuitive drag-and-drop interfaces, reusable content blocks, and built-in workflow automation, Sitefinity empowers marketers to take control of the content lifecycle. Teams can launch campaigns faster, iterate more freely, and maintain brand consistency without relying on developers for every change.The result? Faster time-to-market, more agile marketing operations, and a CMS that truly supports your growth strategy.<h3 id="2.-you’ve-outgrown-the-platform">2. You’ve Outgrown the Platform</h3>Growth is a good problem to have, until your CMS can’t keep up. As your organization expands into new markets, launches additional brands, or scales its digital footprint, the demands on your content infrastructure increase exponentially. What once worked for a single site or region can quickly become a tangled web of inefficiencies.If your CMS wasn’t built with scale in mind, you may find yourself duplicating content across multiple sites, struggling to maintain consistent branding, or relying on disconnected tools to manage what should be a unified experience. This not only wastes time and resources but also introduces risk—especially when it comes to compliance, localization, and governance.What to look for:<ul><li>Difficulty managing multi-brand, multi-region, or multilingual content</li><li>Lack of centralized governance, permissions, or approval workflows</li><li>Fragmented user experiences across websites, apps, and channels</li><li>Inconsistent branding or messaging due to siloed content systems</li></ul>What to do about it:Sitefinity is purpose-built for organizations that need to scale without sacrificing control. Its <a target="_blank" rel="noopener noreferrer" href="https://www.progress.com/documentation/sitefinity-cms/multisite-manage-multiple-sites?utm_source=cmscritic&amp;utm_medium=content-paid&amp;utm_campaign=sf_ww_sponsored_article_1_cmscritic">multi-site management capabilities</a> allow you to oversee dozens—or even hundreds—of digital properties from a single interface. Granular permissions ensure the right people have access to the right content, while built-in localization tools make it easy to tailor experiences for global audiences.Whether you're expanding into new markets, consolidating legacy systems, or simply trying to bring order to digital chaos, Sitefinity provides the structure and flexibility to grow with confidence<h3 id="3.-ai-isn’t-embedded-(or-is-missing-altogether)">3. AI Isn’t Embedded (or Is Missing Altogether)</h3>Artificial intelligence is no longer a futuristic concept. It’s a foundational element of modern digital experience platforms. From content creation and personalization to SEO optimization and workflow automation, AI is transforming how marketing and IT teams operate. If your CMS doesn’t support AI or requires complex, custom integrations to do so, you’re likely falling behind.Today’s digital leaders are using AI to do more with less. They’re automating repetitive tasks, delivering hyper-personalized experiences, and gaining real-time insights that drive smarter decisions. Without AI, your team is left to manually tag content, guess at what will resonate with audiences, and spend hours on tasks that could be handled in seconds.What to look for:<ul><li>Manual tagging, categorization, or SEO optimization</li><li>No personalization or predictive content capabilities</li><li>Lack of automation in content workflows</li><li>Inability to analyze content performance in real time</li></ul>What to do about it:With <a target="_blank" rel="noopener noreferrer" href="https://www.progress.com/blogs/ai-digital-modernization-limitless-data-connectivity-sitefinity-15?utm_source=cmscritic&amp;utm_medium=content-paid&amp;utm_campaign=sf_ww_sponsored_article_1_cmscritic">AI-powered digital modernization</a>, Sitefinity integrates AI directly into the content lifecycle, making it accessible and actionable for both marketers and developers. From AI-powered content recommendations and automated SEO enhancements to intelligent segmentation and performance analytics, Sitefinity helps teams work smarter—not harder.By embedding AI into your CMS, you unlock new levels of efficiency, agility, and customer relevance. It’s not just about keeping the pace, it’s about leading the way.<h3 id="4.-it-doesn’t-integrate-with-your-stack">4. It Doesn’t Integrate with Your Stack</h3>Your CMS doesn’t operate in a vacuum. It needs to connect with your CRM, marketing automation platform, analytics tools, and more. If it doesn’t, you’re left with siloed data, manual handoffs, and limited visibility.Disconnected systems not only slow down operations but also make it harder to deliver cohesive, data-driven experiences. In today’s omnichannel world, integration isn’t optional, it’s essential.What to look for:<ul><li>Manual data transfers between systems</li><li>Inconsistent customer profiles or reporting</li><li>Limited API or connector support</li></ul>What to do about it:Sitefinity’s open architecture and <a target="_blank" rel="noopener noreferrer" href="https://www.progress.com/sitefinity-cms/integration?utm_source=cmscritic&amp;utm_medium=content-paid&amp;utm_campaign=sf_ww_sponsored_article_1_cmscritic">robust integration capabilities</a> makes it easy to connect with the tools you already use. Whether you’re syncing with Salesforce, integrating with Power BI, or connecting to a custom ERP, it ensures your CMS is part of a unified digital ecosystem.<h3 id="5.-security-and-compliance-gaps-are-emerging">5. Security and Compliance Gaps Are Emerging</h3>Security and compliance are non-negotiable. Especially for enterprises operating in regulated industries or handling sensitive customer data. Unfortunately, many legacy CMS platforms struggle to keep up with evolving standards.From outdated authentication protocols to limited audit trails, these gaps can expose your organization to risk. And with regulations like GDPR, HIPAA, and CCPA tightening, the stakes are higher than ever.What to look for:<ul><li>Frequent security patches or workarounds</li><li>Difficulty meeting compliance requirements</li><li>Lack of role-based access or audit logging</li></ul>What to do about it:Sitefinity is built with <a target="_blank" rel="noopener noreferrer" href="https://www.progress.com/sitefinity-cms/platform/security?utm_source=cmscritic&amp;utm_medium=content-paid&amp;utm_campaign=sf_ww_sponsored_article_1_cmscritic">enterprise-grade security and compliance</a> in mind. It supports role-based access control, secure hosting, and detailed audit trails, helping you protect data, meet regulatory requirements, and keep customer trust.<h3 id="conclusion:-don’t-let-your-platform-be-the-problem">Conclusion: Don’t Let Your Platform Be the Problem</h3>Your CMS should be a strategic enabler and not a source of friction. If it’s slowing down your teams, limiting your growth, or failing to keep up with modern demands, it’s time to take a closer look.The good news? You don’t have to settle. Platforms like Sitefinity are purpose-built to support today’s digital experience leaders—combining marketer-friendly tools, developer flexibility, AI-powered insights, and enterprise-grade security. <a target="_blank" rel="noopener noreferrer" href="https://www.progress.com/sitefinity-cms?utm_source=cmscritic&amp;utm_medium=content-paid&amp;utm_campaign=sf_ww_sponsored_article_1_cmscritic">Discover how Sitefinity powers content-driven digital experiences.</a> <hr /><h3 id="upcoming-events">Upcoming Events</h3> <img style="width:31.83%" src="https://cmscritic.com/ms-content/uploads/2025/01/cms-connect-2025-logo.png" alt="" /><h4 id="cms-connect-25"><a target="_blank" rel="noopener noreferrer" href="https://www.boye-co.com/conferences/cmsconnect25">CMS Connect 25</a></h4>August 5-6, 2025 – Montreal, CanadaWe are delighted to present the second annual summer edition of our signature global conference dedicated to the content management community! CMS Connect will be held again in beautiful Montreal, Canada, and feature a unique blend of masterclasses, insightful talks, interactive discussions, impactful learning sessions, and authentic networking opportunities. Join vendors, agencies, and customers from across our industry as we engage and collaborate around the future of content management – and hear from the top thought leaders at the only vendor-neutral, in-person conference exclusively focused on CMS. Space is limited for this event, <a target="_blank" rel="noopener noreferrer" href="https://www.boye-co.com/conferences/cmsconnect25">so book your seats today.</a>

Is Your CMS Holding You Back? 5 Signs It’s Time to Rethink Your Platform

katie-austin

Accelerating the Agentic Future: Sitecore.ai Gives Marketers an Inspiring Roadmap for Their AI Journey

Adapt + Thrive: Contentstack’s ContentCon25 Energizes Attendees with an AI-Powered Vision

<a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/critics/tom-cranstoun">Tom Cranstoun</a>, “The AEM Guy,” is the principal consultant at Digital Domain Technologies Limited and a CMS Critic contributor. <hr /> <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/products/adobe-experience-manager">Adobe Experience Manager's</a> transformation from its open source foundations to today's composable enterprise platform reveals compelling insights into where digital experience platforms are heading. Having observed AEM implementations across global brands for thirteen years, including Nissan-Renault, Twitter, Ford, and Jaguar Land Rover, the platform's trajectory points toward a fundamental shift in how enterprises approach content management.  <figure class="image image-style-align-center image_resized" style="width:84.25%"><img src="https://cmscritic.com/ms-content/uploads/2025/06/image-1750016427416.png" /></figure>Graph source: builtwith.com<h3 id="beyond-traditional-cms-thinking">Beyond Traditional CMS Thinking</h3>AEM's unique architecture – built on open-source foundations including <a target="_blank" rel="noopener noreferrer" href="https://jackrabbit.apache.org/jcr/index.html">Apache Jackrabbit</a>, <a target="_blank" rel="noopener noreferrer" href="https://felix.apache.org/documentation/index.html">Felix</a>, and <a target="_blank" rel="noopener noreferrer" href="https://sling.apache.org/">Sling</a> – has always enabled modular deployment. Today's 35,000 active implementations demonstrate this composability in practice, but Adobe's strategic direction suggests something far more transformative: an ecosystem approach that transcends traditional platform boundaries.<h3 id="the-ecosystem-revolution">The Ecosystem Revolution</h3>Adobe has introduced three innovations that signal this transformation: Franklin (Edge Delivery Services), the Universal Editor, and AEM Document Authoring. These aren't incremental CMS features – they represent a complete rethinking of content workflows.<ul><li><a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/adobe-experience-manager-evolves-franklin-launches-next-gen-composability-feature">Franklin </a>represents perhaps the most radical departure from conventional approaches. Content creators can write in Google Docs or Microsoft Word, then publish directly to Adobe's edge network as fully rendered web pages. The entire frontend becomes open source – downloadable, modifiable, and customizable without backend dependencies. This acknowledges that content creation often happens outside traditional CMS interfaces. Quick fact: Named after <a target="_blank" rel="noopener noreferrer" href="https://en.wikipedia.org/wiki/Rosalind_Franklin">Rosalind Franklin, </a>who helped discover the helix structure of DNA, the initiative aligns with Adobe's tagline of “Creativity is in our DNA.” </li><li><a target="_blank" rel="noopener noreferrer" href="https://experienceleague.adobe.com/en/docs/experience-manager-cloud-service/content/implementing/developing/universal-editor/getting-started">The Universal Editor</a> takes a complementary approach, enabling in-browser editing of live websites regardless of the underlying CMS. While proprietary, it can connect to any content system with appropriate markup, creating intriguing cross-platform integration possibilities.</li><li><a target="_blank" rel="noopener noreferrer" href="https://www.aem.live/developer/da-tutorial">AEM Document Authoring (DA)</a> bridges the gap between document-based editing simplicity and full CMS capabilities. Recent implementations demonstrate its viability – Cognizant Netcentric launched the first client website using DA for <a target="_blank" rel="noopener noreferrer" href="https://www.netcentric.biz/insights/2025/04/edge-delivery-services-aem-document-authoring">Bimota</a> motorcycle brand in just three weeks from concept to DNS switch. DA functions as "the rocket engine accelerating Edge Delivery Services," providing enterprise-grade features like versioning, localization, and workflow management while maintaining streamlined content creation.</li></ul>More significantly, Adobe positions these tools as part of a broader digital experience ecosystem rather than CMS features. The AI-powered Firefly system integrates across Photoshop, Lightroom, AEM, and Franklin through Adobe I/O – itself built on <a target="_blank" rel="noopener noreferrer" href="https://github.com/adobe-apiplatform/incubator-openwhisk">Apache OpenWhisk,</a> an open source serverless platform. Creative professionals can save directly from Photoshop into AEM, while developers compose workflows across multiple Adobe services through standardized APIs.<h3 id="industry-transformation">Industry Transformation</h3>This revolution carries profound implications beyond Adobe's product roadmap. Traditional boundaries between content management, digital asset management, and creative tools are dissolving. Organizations increasingly need flexible integration points rather than comprehensive suites.The Bimota implementation exemplifies this shift. Rather than requiring months of traditional CMS setup, the motorcycle brand achieved complete digital presence in three weeks by combining document-based content creation with enterprise-grade delivery infrastructure. This speed-to-market advantage becomes particularly valuable for brands launching new products or entering new markets.AEM's trajectory illustrates a broader industry pattern: success in enterprise software now requires balancing proprietary innovation with open standards and community contributions. Adobe maintains core differentiators while contributing to shared infrastructure that benefits the entire ecosystem.Document Authoring's positioning between simple document editing and full CMS complexity addresses a persistent industry challenge. Many organizations struggle with tools that are either too simple for enterprise needs or too complex for content teams. DA's approach – combining familiar editing interfaces with backend enterprise features – suggests a middle path that could influence how other vendors design content creation tools.<h3 id="the-path-forward">The Path Forward</h3>Enterprise content management appears headed toward greater modularity and specialization. Organizations will likely assemble solutions from best-of-breed components rather than selecting monolithic platforms. This creates opportunities for both established players like Adobe and emerging specialists focusing on specific workflow elements.Adobe's investment in open-source infrastructure suggests the company understands this dynamic. By providing solid foundational technologies while competing on higher-level integration and user experience, Adobe positions itself as an ecosystem orchestrator rather than a platform vendor.The Universal Editor's cross-platform capabilities hint at even more interesting possibilities. If content editing becomes platform-agnostic, the competitive landscape shifts from CMS features toward content workflow optimization and delivery performance.Looking ahead, successful digital experience platforms will likely share certain characteristics: API-first architecture, headless capabilities, strong integration ecosystems, and the flexibility to work alongside rather than replace existing tools. AEM's journey provides a template for this transformation.<h3 id="why-it-matters">Why it Matters</h3>The future belongs not to platforms that try to do everything, but to those that do specific things exceptionally well while enabling seamless integration with complementary tools. Adobe's current direction – rearchitecting while maintaining operational continuity – suggests they understand this principle and are building accordingly.The shift from monolithic platforms to composable ecosystems represents more than a technical evolution; it's a fundamental reimagining of how enterprises create, manage, and deliver digital experiences. Adobe Experience Manager's transformation offers a glimpse into this future, where success comes from orchestrating ecosystems rather than controlling platforms. <hr /><h4 style="text-align:center" id="looking-for-guidance-on-adobe?-talk-to-an-expert.">Looking for guidance on Adobe? <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/contact">Talk to an expert.</a></h4><hr /> <h3 id="upcoming-events">Upcoming Events</h3> <img style="width:31.83%" src="https://cmscritic.com/ms-content/uploads/2025/01/cms-connect-2025-logo.png" alt="" /><h4 id="cms-connect-25"><a target="_blank" rel="noopener noreferrer" href="https://www.boye-co.com/conferences/cmsconnect25">CMS Connect 25</a></h4>August 5-6, 2025 – Montreal, CanadaWe are delighted to present the second annual summer edition of our signature global conference dedicated to the content management community! CMS Connect will be held again in beautiful Montreal, Canada, and feature a unique blend of masterclasses, insightful talks, interactive discussions, impactful learning sessions, and authentic networking opportunities. Join vendors, agencies, and customers from across our industry as we engage and collaborate around the future of content management – and hear from the top thought leaders at the only vendor-neutral, in-person conference exclusively focused on CMS. Space is limited for this event, <a target="_blank" rel="noopener noreferrer" href="https://www.boye-co.com/conferences/cmsconnect25">so book your seats today.</a>

What's ahead for Adobe Experience Manager? An ecosystem revolution. Here's why

tom-cranstoun

<hr /> Hey, it’s Friday, folks! Queue the confetti!!!If you don’t already have a skip in your step, I highly recommend adding some music to your current situation. And if you happen to stumble upon a terrestrial ‘80s rock station or Spotify playlist, maybe you’ll <a target="_blank" rel="noopener noreferrer" href="https://en.wikipedia.org/wiki/Working_for_the_Weekend">get lucky and score some Loverboy.</a>As those Canadian crooners have maintained for almost a quarter of a century, everybody’s working for the weekend…Of course, “working stiff” anthems aside, Murphy’s Law is also a song on repeat, particularly in the digital world. We’ve all heard the macabre pipe organ play when a “503: Service Unavailable” message appears on screen where a website homepage should.Why on Friday? And why does stuff invariably hit the fan at 4 PM, just as Happy Hour starts calling your name?That’s the central premise of a fictional yet highly relatable blog series from <a target="_blank" rel="noopener noreferrer" href="https://www.linkedin.com/in/joelvarty/">Joel Varty,</a> CTO at <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/products/agility">Agility CMS.</a> It’s called “The Incremental Approach,” and across four snappy installments, it weaves a sordid tale of haywire and hope – and how a leaked press release turned a Friday afternoon into a ring of fire (hats off to the OG loverboy, Johnny Cash).I won’t give too much away, but this engaging series reminded me of the many lessons we learn along the way, and how there’s no replacement for real-world experience. For those of us responsible for the uptime of high-availability website workloads, “game day” testing our infrastructure for unexpected traffic spikes, outages, and other scenarios is essential. But there are always things we can’t see or prepare for – even with the best runbooks and failovers in place. For those situations, we need human assets. Seasoned leadership. Teams that are ready to think on their feet and bring unconventional ideas to the table.As Loverboy might say, the trusted people who have a piece of your heart. If your Friday is dragging, inject it with a little fun! This story has everything you want: drama, intrigue, <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/products/nextjs">Next.js.</a> All the trappings of a world gone mad, and how a headless CMS – and its intrepid team – saves the day.Tapping his signature humor, Joel traverses his own playlist of hits, from how a CDN can turn a sad song into a happy one, how running code at the edge can rock the room, and how incremental steps can rewrite the lyrics and take a whole new tune to the top of the charts. You can read the series here:<ul><li><a target="_blank" rel="noopener noreferrer" href="https://agilitycms.com/blog/the-incremental-approach-go-to-market-in-less-than-half-the-time-part-1">Agility CMS: “The Incremental Approach” – Part 1 </a></li><li><a target="_blank" rel="noopener noreferrer" href="https://agilitycms.com/blog/the-incremental-approach-go-to-market-in-less-than-half-the-time-part-2">Agility CMS: “The Incremental Approach” – Part 2 </a></li><li><a target="_blank" rel="noopener noreferrer" href="https://agilitycms.com/blog/the-incremental-approach-go-to-market-in-less-than-half-the-time-part-3">Agility CMS: “The Incremental Approach” – Part 3 </a></li><li><a target="_blank" rel="noopener noreferrer" href="https://agilitycms.com/blog/the-incremental-approach-go-to-market-in-less-than-half-the-time-part-4">Agility CMS: “The Incremental Approach” – Part 4</a></li></ul> <hr /><h4 style="text-align:center" id="looking-for-guidance-on-agility-cms?-talk-to-an-expert.">Looking for guidance on Agility CMS? <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/contact">Talk to an expert.</a></h4><hr /> <h3 id="upcoming-events">Upcoming Events</h3> <img style="width:31.83%" src="https://cmscritic.com/ms-content/uploads/2025/01/cms-connect-2025-logo.png" alt="" /><h4 id="cms-connect-25"><a target="_blank" rel="noopener noreferrer" href="https://www.boye-co.com/conferences/cmsconnect25">CMS Connect 25</a></h4>August 5-6, 2025 – Montreal, CanadaWe are delighted to present the second annual summer edition of our signature global conference dedicated to the content management community! CMS Connect will be held again in beautiful Montreal, Canada, and feature a unique blend of masterclasses, insightful talks, interactive discussions, impactful learning sessions, and authentic networking opportunities. Join vendors, agencies, and customers from across our industry as we engage and collaborate around the future of content management – and hear from the top thought leaders at the only vendor-neutral, in-person conference exclusively focused on CMS. Space is limited for this event, <a target="_blank" rel="noopener noreferrer" href="https://www.boye-co.com/conferences/cmsconnect25">so book your seats today.</a>

Hey Loverboy, Don’t be Heartbroken: Agility Offers Levity and Lessons in ‘The Incremental Approach’ 

<hr /> “If content is king, context is queen.”That’s what <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/contentstack-raises-57-5-million-in-series-b-round-qa-with-ceo-neha-sampat">Neha Sampat</a>, Contentstack’s founder and CEO, had to say about her company’s latest innovation, speaking to the “royal” relationship between content and data – and how their DXP is poised to help brands adapt to customers in real-time to every interaction and across every channel.<a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/products/contentstack">Contentstack</a> has been steadily building this evolutionary vision of an “adaptive DXP,” laying the groundwork from the moment <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/contentstack-just-acquired-lytics-a-real-time-customer-data-platform-heres-why-it-matters">it purchased Lytics</a> – a customer data platform – last January. After breaking that news, I later visited Sampat at Contentstack’s HQ in Austin during a <a target="_blank" rel="noopener noreferrer" href="https://www.boye-co.com/groups/cms-experts">Boye &amp; Company CMS Experts</a> meeting, where she rolled out more of the red carpet surrounding her data ambitions. At the time, I had no idea just how fast she would move to “adapt” Lytics. “The future of digital is here,” she said, “which is why we moved so quickly to deliver on our promise to arm customers with the combined power of content and data.”Indeed, the future is here. And for brands to compete, they need more context than ever. That’s where today’s announcement at <a target="_blank" rel="noopener noreferrer" href="https://www.contentstack.com/contentcon">ContentCon 25</a> (the company’s fourth annual customer shindig) comes in. Contentstack just revealed that it has natively added real-time audience insights, intelligent content recommendations, and omnichannel journey orchestration into <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/livin-on-the-edge-contentstacks-new-adaptive-dxp-might-just-rock-your-world">Contentstack EDGE</a> – its fully integrated adaptive digital experience platform.According to Contentstack, this is an industry-first game-changer at the CMS level. Armed with these features – where content and data are seamlessly combined – brands can deliver one-to-one personalized experiences across every channel.Making the announcement at ContentCon will no doubt help to fortify visibility and reinforce the relevance. Featuring speakers from a number of Contentstack’s marquee customers – including Crocs, Mattel, PetMeds, and Volvo – will help bring greater stickiness to the message as they trumpet their success leveraging the platform’s capabilities. To further elevate the message of performance, attendees will be treated to a closing keynote by two-time FIFA Women's World Cup champion and Olympic Gold Medalist <a target="_blank" rel="noopener noreferrer" href="https://en.wikipedia.org/wiki/Brandi_Chastain">Brandi Chastain</a>, co-founder of Bay Football Club.This is sure to score points as partners, agencies, and practitioners leave with practical wisdom – as well as a deeper sense of Contentstack’s roadmap for adaptive digital experiences. <h3 id="a-speedy-expansion-to-the-‘queendom’">A speedy expansion to the ‘queendom’</h3>I recently <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/livin-on-the-edge-contentstacks-new-adaptive-dxp-might-just-rock-your-world">wrote about Contentstack EDGE</a>, the brand envelope for its adaptive DXP. This new platform identity came just five months after its acquisition of Lytics, which demonstrates the speed and efficacy of Contentstack’s team in the pursuit of value from its CDP purchase.We’ve seen other vendors ride hype around M&amp;A, only to have a slow integration and consolidation period that can last years. Worse, the results are sometimes spotty, resulting in a cumbersome UX that misses the mark. This is fast by every modern measure, and the motivation was clear.It’s still early days for these new capabilities, but Contentstack has always doubled down on the user experience, making its native <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/contentstack-launch-aims-to-simplify-front-end-hosting-interview-with-dean-haddock-senior-product-manager">products like Launch</a> incredibly easy to use. Speed is absolutely critial, but so too is the delivery of an experience that meets – or at best, exceeds – customer expectations. <h3 id="“the-royal-treatment”-of-ai-powered-personalization">“The royal treatment” of AI-powered personalization</h3>AI is the name of the game, and Contentstack has been at the innovation edge since 2023, <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/a-closer-look-at-contentstacks-ai-features-with-christine-masters-senior-product-manager">when I first demoed</a> its early GenAI capabilities. They were certainly novel at the time, and they were one of the first platforms to focus on more concrete, high-utility applications at the workflow level – where automation was solving real problems. Personalization has arguably come a long way. It’s not the elusive “Holy Grail” it once was. But according to <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/contentstack-fires-up-brand-relevant-ai-powered-personalization-at-contentcon-2024">Conor Egan,</a> Contentstack’s SVP of Product, there are still barriers to realizing its potential. “Personalization is a priority, but brands struggle to deliver,” he said. “The reality is too abstract, complicated, disconnected or they’re locked into legacy tech that makes agility impossible.”Last year, Contentstack released a new personalization engine that combined brand-aware generative AI content creation, automation, and visual building technology. It was a foundation step that unleashed the benefits of AI while simplifying key aspects of the experience. But to deliver true hyper-personalization at scale, both content and real-time data were essential to the recipe. Now, Contentstack is fulfilling the last mile of its personalization vision, providing a blazing-fast integration that addresses long-standing personalization challenges with a practical solution. And by unifying content, data, and journey orchestration into a single, combined platform, brands can power true personalization at scale – all with clarity and confidence.“We’re not just committed to our vision of the future,” Egan said. “We’re offering customers the tools that make personalization possible today.”<h3 id="‘knighting’-its-adaptive-dxp-with-key-features">‘Knighting’ its adaptive DXP with key features</h3>The announcement provides some details about the feature additions to Contentstack EDGE at a granular level, further defining the company’s vision as an adaptive digital experience platform.First, the integration of Audience Insights will enable users to understand what content is driving engagement and delivering on business goals. The added context can help marketers support targeted campaigns and ground their personalization efforts in data-driven insights. Along with visual maps, audience building, and opportunity insights, brands can learn what their audiences care most about in real time. Worth noting: This feature is available at no additional cost to Contentstack customers today.Then, there’s Real-Time Data Activation, which aims to deliver personalized experiences instantly via seamless access to over 200 data connectors. There’s also native integration with existing data warehouses, activated in real time as customers interact – a key benefit that has emerged as brands tap data from a variety of siloed sources.Finally, with Flows, it’s all about scaling the promise of omnichannel personalization. Users can design and automate what Contentstack calls “adaptive customer journeys,” which can guide individuals seamlessly across web, mobile, email, ads, SMS, and other channels, maximizing engagement and conversions. <h3 id="is-this-a-new-reign-for-adaptive-dxps?">Is this a new reign for adaptive DXPs?</h3>For a space that’s often more buzzword than breakthrough, Contentstack is walking the walk with a rarefied air. This launch doesn’t just expand their platform – it helps reshape what’s possible for brands that are still struggling with the paralysis of personalization.Marketers are hungry for the context that Contentstack is promising. The speed at which they’ve delivered these new insights and journey orchestration capabilities is impressive, but UX is key – and we’ll have to see how organizations embrace the feature set. One big benefit here is Contentstack’s focus on customer intimacy and fueling its product enhancements around a solid feedback loop.Atop everything is the crowning position of adaptive digital experiences. While there’s a clear marketing angle, we’re all being forced to adapt to new realities in the race to digital dominance – and Contentstack is building a platform solution around the challenges and opportunities. You can come up with a fancy new name. But you have to make it mean something. And that’s precisely what they’re doing. Contentstack’s ascension to a DXP throne has been hard-fought, but its strategy seems to be paying off. As noted by several key analyst reports, the company’s composable roadmap and the acquisition of a data layer have catapulted it into new quadrants of consideration. This should assist in the battle against industry stalwarts and the general barrier to greater awareness.I still think one of Contentstack’s greatest assets is its culture. Over the years, I’ve spoken to CEO Neha Sampat about the company’s growth ambitions, but it’s always peppered with stories about people – and how Contentstack is doubling down on expanding through diversity and other human-focused initiatives.Case in point: The company has been recognized for its unmatched customer care and tradition of giving back globally through its Contentstack Cares program, including its support of Pledge 1% and “Girls Who Code.”It might be one of the shiniest gems in its crown – and another reason to watch this company as it continues to expand. <hr /><h4 style="text-align:center" id="looking-for-guidance-on-contentstack?-talk-to-an-expert.">Looking for guidance on Contentstack? <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/contact">Talk to an expert.</a></h4><hr /> <h3 id="upcoming-events">Upcoming Events</h3> <img style="width:33.07%" src="https://cmscritic.com/ms-content/uploads/2025/05/contentcon25-logo-1747412490394.png" /><h4 id="contentstack-contentcon-25"><a target="_blank" rel="noopener noreferrer" href="https://www.contentstack.com/contentcon">Contentstack ContentCon 25</a></h4>June 3-5, 2025 – Chicago, USAThe future of digital is waiting for you! Contentstack presents ContentCon, the premier event for digital teams and industry leaders who are reimagining the future of digital experiences. Join us for two days of transformative presentations and workshops designed to help you put personalization and AI strategies into action. <a target="_blank" rel="noopener noreferrer" href="https://contentcon2025.site.zuddl.com/">Register today! </a> <img style="width:31.83%" src="https://cmscritic.com/ms-content/uploads/2025/01/cms-connect-2025-logo.png" alt="" /><h4 id="cms-connect-25"><a target="_blank" rel="noopener noreferrer" href="https://www.boye-co.com/conferences/cmsconnect25">CMS Connect 25</a></h4>August 5-6, 2025 – Montreal, CanadaWe are delighted to present the second annual summer edition of our signature global conference dedicated to the content management community! CMS Connect will be held again in beautiful Montreal, Canada, and feature a unique blend of masterclasses, insightful talks, interactive discussions, impactful learning sessions, and authentic networking opportunities. Join vendors, agencies, and customers from across our industry as we engage and collaborate around the future of content management – and hear from the top thought leaders at the only vendor-neutral, in-person conference exclusively focused on CMS. Space is limited for this event, <a target="_blank" rel="noopener noreferrer" href="https://www.boye-co.com/conferences/cmsconnect25">so book your seats today.</a>

Context Is Queen: Contentstack Crowns its Adaptive DXP with Native Real-Time Audience Insights

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