If you build it, they will come.
That's always been true for AWS. As the world's leading provider of cloud infrastructure services, Amazon has maintained an unprecedented pace of innovation, delivering such groundbreaking technologies as Satellite Ground Station as a Service (yes, it's a real thing).
But Amazon has also relied on its partner ecosystem to build on top of these services and make it all marketable. These companies are leveraging AWS cloud technologies in novel ways to swing for the fences and deliver commercial products at scale.
Of course, building a Field of Dreams in the AI game has proven challenging for the cloud behemoths. While Microsoft doubled down on ChatGPT and Google fumbled Bard at first base, AWS stood by and studied the plays – waiting for the right moment.
Some say they dragged their feet, but the long game might just be paying off. In addition to the launch of its Amazon Bedrock service for building generative AI solutions, the company just invested $1.25 billion in Anthropic, a San Francisco-based AI startup that was previously being courted by Amazon's rivals.
Now, AWS partners and builders are harnessing the power of Bedrock to enhance their products and services – including headless content management and digital experience platforms (DXP).
Case in point: Contentstack, a leading Composable DXP provider. Recently, the company announced the integration of Amazon Bedrock into its Automation Hub and AI Assistant. This strategic move offers customers access to Amazon’s newest AI capabilities, allowing them to select the best AI provider to match their needs.
"Contentstack remains committed to pushing the boundaries in AI-driven digital experiences and content management. By partnering with AWS and integrating Amazon Bedrock, we are bringing that power to our customers," said Conor Egan, VP of Product at Contentstack. "AI has caused a major shift in how companies market and consumers buy. This partnership means our customers will be ready to meet that challenge with a modern DXP experience."
Amazon Bedrock is a fully managed service that offers foundation models from Amazon and top AI startups. With this integration, Contentstack users can leverage the power of various foundation models to find the one that best fits their unique use case, all within the familiar Contentstack environment. The company's press release did point out that image-generating models are not supported in the text interface at this time.
With Contentstack's flexible approach, customers who prefer Amazon’s cloud solutions for scalability and security can now easily align their AI strategies with their existing operational setup.
Benefits of the Amazon Bedrock integration include:
In a previous interview with Christine Masters, Contentstack's AI product manager, we went in-depth on the company's AI Assistant and its full breadth of features. The new Amazon Bedrock integration applies to both its AI Assistant and Automation Hub capabilities, extending the flexibility and resources available to businesses keen on integrating AI into their operations.
Contentstack’s Automation Hub, a core product within its Composable DXP, is a visual workflow builder that automates and simplifies content operations and digital experiences. It allows developers and business stakeholders to easily create and manage complex, automated workflows with trigger-and-event architecture. With an array of third-party connectors available in the Marketplace, it enables rapid integration across various digital tools, eliminating the need for costly middleware and additional technical expertise.
The Contentstack AI Assistant, now generally available, is a free tool available as a one-click install from the Contentstack Marketplace. It simplifies the content creation process by using AI-powered explicitly by user-selected Large Language Models (LLMs). Users can generate high-quality content, SEO keywords, and translations more efficiently.