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Bridging Content and Data: A Contentstack Conversation with Bill Mitchell of MongoDB

matt-garrepy

Adapt + Thrive: Contentstack’s ContentCon25 Energizes Attendees with an AI-Powered Vision

<hr /> “If content is king, context is queen.”That’s what <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/contentstack-raises-57-5-million-in-series-b-round-qa-with-ceo-neha-sampat">Neha Sampat</a>, Contentstack’s founder and CEO, had to say about her company’s latest innovation, speaking to the “royal” relationship between content and data – and how their DXP is poised to help brands adapt to customers in real-time to every interaction and across every channel.<a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/products/contentstack">Contentstack</a> has been steadily building this evolutionary vision of an “adaptive DXP,” laying the groundwork from the moment <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/contentstack-just-acquired-lytics-a-real-time-customer-data-platform-heres-why-it-matters">it purchased Lytics</a> – a customer data platform – last January. After breaking that news, I later visited Sampat at Contentstack’s HQ in Austin during a <a target="_blank" rel="noopener noreferrer" href="https://www.boye-co.com/groups/cms-experts">Boye &amp; Company CMS Experts</a> meeting, where she rolled out more of the red carpet surrounding her data ambitions. At the time, I had no idea just how fast she would move to “adapt” Lytics. “The future of digital is here,” she said, “which is why we moved so quickly to deliver on our promise to arm customers with the combined power of content and data.”Indeed, the future is here. And for brands to compete, they need more context than ever. That’s where today’s announcement at <a target="_blank" rel="noopener noreferrer" href="https://www.contentstack.com/contentcon">ContentCon 25</a> (the company’s fourth annual customer shindig) comes in. Contentstack just revealed that it has natively added real-time audience insights, intelligent content recommendations, and omnichannel journey orchestration into <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/livin-on-the-edge-contentstacks-new-adaptive-dxp-might-just-rock-your-world">Contentstack EDGE</a> – its fully integrated adaptive digital experience platform.According to Contentstack, this is an industry-first game-changer at the CMS level. Armed with these features – where content and data are seamlessly combined – brands can deliver one-to-one personalized experiences across every channel.Making the announcement at ContentCon will no doubt help to fortify visibility and reinforce the relevance. Featuring speakers from a number of Contentstack’s marquee customers – including Crocs, Mattel, PetMeds, and Volvo – will help bring greater stickiness to the message as they trumpet their success leveraging the platform’s capabilities. To further elevate the message of performance, attendees will be treated to a closing keynote by two-time FIFA Women's World Cup champion and Olympic Gold Medalist <a target="_blank" rel="noopener noreferrer" href="https://en.wikipedia.org/wiki/Brandi_Chastain">Brandi Chastain</a>, co-founder of Bay Football Club.This is sure to score points as partners, agencies, and practitioners leave with practical wisdom – as well as a deeper sense of Contentstack’s roadmap for adaptive digital experiences. <h3 id="a-speedy-expansion-to-the-‘queendom’">A speedy expansion to the ‘queendom’</h3>I recently <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/livin-on-the-edge-contentstacks-new-adaptive-dxp-might-just-rock-your-world">wrote about Contentstack EDGE</a>, the brand envelope for its adaptive DXP. This new platform identity came just five months after its acquisition of Lytics, which demonstrates the speed and efficacy of Contentstack’s team in the pursuit of value from its CDP purchase.We’ve seen other vendors ride hype around M&amp;A, only to have a slow integration and consolidation period that can last years. Worse, the results are sometimes spotty, resulting in a cumbersome UX that misses the mark. This is fast by every modern measure, and the motivation was clear.It’s still early days for these new capabilities, but Contentstack has always doubled down on the user experience, making its native <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/contentstack-launch-aims-to-simplify-front-end-hosting-interview-with-dean-haddock-senior-product-manager">products like Launch</a> incredibly easy to use. Speed is absolutely critial, but so too is the delivery of an experience that meets – or at best, exceeds – customer expectations. <h3 id="“the-royal-treatment”-of-ai-powered-personalization">“The royal treatment” of AI-powered personalization</h3>AI is the name of the game, and Contentstack has been at the innovation edge since 2023, <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/a-closer-look-at-contentstacks-ai-features-with-christine-masters-senior-product-manager">when I first demoed</a> its early GenAI capabilities. They were certainly novel at the time, and they were one of the first platforms to focus on more concrete, high-utility applications at the workflow level – where automation was solving real problems. Personalization has arguably come a long way. It’s not the elusive “Holy Grail” it once was. But according to <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/contentstack-fires-up-brand-relevant-ai-powered-personalization-at-contentcon-2024">Conor Egan,</a> Contentstack’s SVP of Product, there are still barriers to realizing its potential. “Personalization is a priority, but brands struggle to deliver,” he said. “The reality is too abstract, complicated, disconnected or they’re locked into legacy tech that makes agility impossible.”Last year, Contentstack released a new personalization engine that combined brand-aware generative AI content creation, automation, and visual building technology. It was a foundation step that unleashed the benefits of AI while simplifying key aspects of the experience. But to deliver true hyper-personalization at scale, both content and real-time data were essential to the recipe. Now, Contentstack is fulfilling the last mile of its personalization vision, providing a blazing-fast integration that addresses long-standing personalization challenges with a practical solution. And by unifying content, data, and journey orchestration into a single, combined platform, brands can power true personalization at scale – all with clarity and confidence.“We’re not just committed to our vision of the future,” Egan said. “We’re offering customers the tools that make personalization possible today.”<h3 id="‘knighting’-its-adaptive-dxp-with-key-features">‘Knighting’ its adaptive DXP with key features</h3>The announcement provides some details about the feature additions to Contentstack EDGE at a granular level, further defining the company’s vision as an adaptive digital experience platform.First, the integration of Audience Insights will enable users to understand what content is driving engagement and delivering on business goals. The added context can help marketers support targeted campaigns and ground their personalization efforts in data-driven insights. Along with visual maps, audience building, and opportunity insights, brands can learn what their audiences care most about in real time. Worth noting: This feature is available at no additional cost to Contentstack customers today.Then, there’s Real-Time Data Activation, which aims to deliver personalized experiences instantly via seamless access to over 200 data connectors. There’s also native integration with existing data warehouses, activated in real time as customers interact – a key benefit that has emerged as brands tap data from a variety of siloed sources.Finally, with Flows, it’s all about scaling the promise of omnichannel personalization. Users can design and automate what Contentstack calls “adaptive customer journeys,” which can guide individuals seamlessly across web, mobile, email, ads, SMS, and other channels, maximizing engagement and conversions. <h3 id="is-this-a-new-reign-for-adaptive-dxps?">Is this a new reign for adaptive DXPs?</h3>For a space that’s often more buzzword than breakthrough, Contentstack is walking the walk with a rarefied air. This launch doesn’t just expand their platform – it helps reshape what’s possible for brands that are still struggling with the paralysis of personalization.Marketers are hungry for the context that Contentstack is promising. The speed at which they’ve delivered these new insights and journey orchestration capabilities is impressive, but UX is key – and we’ll have to see how organizations embrace the feature set. One big benefit here is Contentstack’s focus on customer intimacy and fueling its product enhancements around a solid feedback loop.Atop everything is the crowning position of adaptive digital experiences. While there’s a clear marketing angle, we’re all being forced to adapt to new realities in the race to digital dominance – and Contentstack is building a platform solution around the challenges and opportunities. You can come up with a fancy new name. But you have to make it mean something. And that’s precisely what they’re doing. Contentstack’s ascension to a DXP throne has been hard-fought, but its strategy seems to be paying off. As noted by several key analyst reports, the company’s composable roadmap and the acquisition of a data layer have catapulted it into new quadrants of consideration. This should assist in the battle against industry stalwarts and the general barrier to greater awareness.I still think one of Contentstack’s greatest assets is its culture. Over the years, I’ve spoken to CEO Neha Sampat about the company’s growth ambitions, but it’s always peppered with stories about people – and how Contentstack is doubling down on expanding through diversity and other human-focused initiatives.Case in point: The company has been recognized for its unmatched customer care and tradition of giving back globally through its Contentstack Cares program, including its support of Pledge 1% and “Girls Who Code.”It might be one of the shiniest gems in its crown – and another reason to watch this company as it continues to expand. <hr /><h4 style="text-align:center" id="looking-for-guidance-on-contentstack?-talk-to-an-expert.">Looking for guidance on Contentstack? <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/contact">Talk to an expert.</a></h4><hr /> <h3 id="upcoming-events">Upcoming Events</h3> <img style="width:33.07%" src="https://cmscritic.com/ms-content/uploads/2025/05/contentcon25-logo-1747412490394.png" /><h4 id="contentstack-contentcon-25"><a target="_blank" rel="noopener noreferrer" href="https://www.contentstack.com/contentcon">Contentstack ContentCon 25</a></h4>June 3-5, 2025 – Chicago, USAThe future of digital is waiting for you! Contentstack presents ContentCon, the premier event for digital teams and industry leaders who are reimagining the future of digital experiences. Join us for two days of transformative presentations and workshops designed to help you put personalization and AI strategies into action. <a target="_blank" rel="noopener noreferrer" href="https://contentcon2025.site.zuddl.com/">Register today! </a> <img style="width:31.83%" src="https://cmscritic.com/ms-content/uploads/2025/01/cms-connect-2025-logo.png" alt="" /><h4 id="cms-connect-25"><a target="_blank" rel="noopener noreferrer" href="https://www.boye-co.com/conferences/cmsconnect25">CMS Connect 25</a></h4>August 5-6, 2025 – Montreal, CanadaWe are delighted to present the second annual summer edition of our signature global conference dedicated to the content management community! CMS Connect will be held again in beautiful Montreal, Canada, and feature a unique blend of masterclasses, insightful talks, interactive discussions, impactful learning sessions, and authentic networking opportunities. Join vendors, agencies, and customers from across our industry as we engage and collaborate around the future of content management – and hear from the top thought leaders at the only vendor-neutral, in-person conference exclusively focused on CMS. Space is limited for this event, <a target="_blank" rel="noopener noreferrer" href="https://www.boye-co.com/conferences/cmsconnect25">so book your seats today.</a>

Context Is Queen: Contentstack Crowns its Adaptive DXP with Native Real-Time Audience Insights

<hr /> CFOs are having an evolutionary moment, particularly in the realm of digital transformation. I’ve been tracking this shift for quite some time, talking to leaders on both the vendor and customer side, and it's clear that the role is expanding beyond financial functions to encompass deeper data analysis, risk management, and broader company strategy. This change has been driven by a myriad of factors, including increased global risk, economic volatility, and a surge in new technologies like AI. But there’s also been a precipitous expansion on the composable side of the DX ledger, where CFOs are increasingly tasked with being more informed about the tech composition of modern stacks to help support better decisions.That brings us to some key news about <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/products/contentstack">Contentstack</a> – which is, by all measures, on a roll. After the company’s <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/contentstack-just-acquired-lytics-a-real-time-customer-data-platform-heres-why-it-matters">sage acquisition of Lytics</a> in January, the composable DXP found itself in the Leaders sphere of the <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/gettin-hygge-with-ai-and-more-a-few-cozy-takeaways-from-the-forrester-cms-wave-2025">2025 Forrester Wave for Content Management Systems</a>, validating its strategic roadmap. Now, in a move that signals more than just another executive appointment, Contentstack has hired <a target="_blank" rel="noopener noreferrer" href="https://www.linkedin.com/in/josetteleslie/">Josette Leslie</a> as its new Chief Financial Officer. And if we're reading the tea leaves, this calculated maneuver suggests the company might be gearing up for some bigger market moves.“Josette brings a rare combination of deep industry understanding, operational insight for fast-growing SaaS companies like Contentstack, and a values-driven leadership style that aligns with our culture,” said <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/contentstack-raises-57-5-million-in-series-b-round-qa-with-ceo-neha-sampat">Neha Sampat</a>, Founder and CEO of Contentstack. “Her proven track record of delivering results with strategic vision, strong leadership, and a positive culture will be invaluable as we continue to grow Contentstack and drive the market forward.”Leslie replaces <a target="_blank" rel="noopener noreferrer" href="https://www.linkedin.com/in/dovermyer/">David Overmyer</a>, who was part of Contentstack’s original leadership team. During his tenure, he was instrumental in helping to <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/seeing-in-a-headless-world-contentstack-introduces-new-visual-building-capabilities-for-marketers">raise $169 million</a> and scale to an industry powerhouse. Overmyer is retiring from his executive role and will continue to serve on Contentstack’s Board of Directors.<h3 id="evolving-beyond-the-balance-sheet">Evolving beyond the balance sheet</h3>As I said, today’s CFO is as much a strategic growth architect as a financial steward. To that end, Leslie’s appointment is a bold, throat-clearing moment that suggests Contentstack is not only doubling down on its ambitions but rewriting the CFO’s role in a modern digital enterprise.Leslie brings a serious pedigree to the table. With more than 25 years of experience – including high-impact roles at <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/products/squarespace">Squarespace</a>, <a target="_blank" rel="noopener noreferrer" href="https://us.etrade.com/home">E*TRADE</a>, and <a target="_blank" rel="noopener noreferrer" href="https://www.instinet.com/">Instinet</a> – she’s no stranger to guiding companies through hyper-growth, IPOs, and operational scale. At Squarespace, she helped shepherd the company through its 2021 IPO, proving she can navigate the complex terrain of fast-scaling SaaS platforms with poise and precision.Her new post at Contentstack comes at a pivotal moment. The company is riding a wave of momentum after acquiring Lytics, which added a critical real-time customer data component to its DXP composition. Add in Contentstack’s recognition as a Visionary in the <a target="_blank" rel="noopener noreferrer" href="https://www.gartner.com/en/documents/6101227">2025 Gartner Magic Quadrant for DXPs</a> – and its #19 spot on <a target="_blank" rel="noopener noreferrer" href="https://www.forbes.com/lists/americas-best-startup-employers/">Forbes’ 2025 List of America’s Best Startup Employers</a> – and you get a sense that the company is running on rocket fuel. Leslie is building her vision on a solid foundation. In her experience, she’s seen firsthand how financial and operational excellence can accelerate innovation and unlock value. “What ultimately drew me to Contentstack was the caliber of the team and its mission to modernize digital experiences,” she said.<h3 id="why-it-matters">Why it matters</h3>Contentstack's CEO Neha Sampat has praised Leslie’s knowledge, insight, and values-driven leadership style – and rightly so. Given her previous successes in acquisitions, change management, and business revitalization, she brings an unmatched acumen and a tight integration of finance, operations, and go-to-market execution to the table.Let’s not forget that Contentstack is a composable platform, built on modularity and scale. In this space, the role of the CFO is uniquely positioned to bridge the gap between financial performance and platform agility. Leslie’s arrival could signal a more aggressive approach to expansion, M&amp;A, and infrastructure investment, especially as the industry accelerates toward real-time personalization and AI-powered experiences.There's also the new vision that Contentstack has been piloting around “adaptive digital experiences,” which is crystallized by its new <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/livin-on-the-edge-contentstacks-new-adaptive-dxp-might-just-rock-your-world">Contentstack EDGE offering</a>. This new breed of adaptive DXP combines intelligent content and real-time, first-party customer data, courtesy of the new Lytics CDP acquisition. Leslie's tech prowess could be a key activator for propelling EDGE to the forefront. The platform’s ability to react in real time to every customer interaction while staying authentically on-brand through AI and data-driven decision-making could be the new model for marketers and brands that rely on their DXP tools to be fast, elegant, and designed for AI. Hence, it's likely a central initiative for the leadership team. With <a target="_blank" rel="noopener noreferrer" href="https://www.contentstack.com/contentcon">ContentCon</a> just around the corner, the timing is clearly intentional as Contentstack builds hype and energy around its announcements. The annual conference will no doubt set the stage for what’s next in the convergence of content, data, and personalization at scale. One thing’s certain: With Josette Leslie at the financial helm, Contentstack isn’t just building a future-proof platform. They’re financing the future of digital experiences. And given her wealth of wisdom, she has a clear view of the chessboard – and where to move the pieces. <hr /><h4 style="text-align:center" id="looking-for-guidance-on-contentstack?-talk-to-an-expert.">Looking for guidance on Contentstack? <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/contact">Talk to an expert.</a></h4><hr /> <h3 id="upcoming-events">Upcoming Events</h3> <img style="width:33.07%" src="https://cmscritic.com/ms-content/uploads/2025/05/contentcon25-logo-1747412490394.png" /><h4 id="contentstack-contentcon-25"><a target="_blank" rel="noopener noreferrer" href="https://www.contentstack.com/contentcon">Contentstack ContentCon 25</a></h4>June 3-5, 2025 – Chicago, USAThe future of digital is waiting for you! Contentstack presents ContentCon, the premier event for digital teams and industry leaders who are reimagining the future of digital experiences. Join us for two days of transformative presentations and workshops designed to help you put personalization and AI strategies into action. <a target="_blank" rel="noopener noreferrer" href="https://contentcon2025.site.zuddl.com/">Register today! </a> <img style="width:31.83%" src="https://cmscritic.com/ms-content/uploads/2025/01/cms-connect-2025-logo.png" alt="" /><h4 id="cms-connect-25"><a target="_blank" rel="noopener noreferrer" href="https://www.boye-co.com/conferences/cmsconnect25">CMS Connect 25</a></h4>August 5-6, 2025 – Montreal, CanadaWe are delighted to present the second annual summer edition of our signature global conference dedicated to the content management community! CMS Connect will be held again in beautiful Montreal, Canada, and feature a unique blend of masterclasses, insightful talks, interactive discussions, impactful learning sessions, and authentic networking opportunities. Join vendors, agencies, and customers from across our industry as we engage and collaborate around the future of content management – and hear from the top thought leaders at the only vendor-neutral, in-person conference exclusively focused on CMS. Space is limited for this event, <a target="_blank" rel="noopener noreferrer" href="https://www.boye-co.com/conferences/cmsconnect25">so book your seats today.</a>

Contentstack taps a powerhouse CFO to fuel its next wave of growth. Here’s why it matters

<hr /> Whenever I hear Aerosmith’s <a target="_blank" href="https://www.youtube.com/watch?v=7i_qRmWUdpQ">Livin’ on the Edge</a>, I’m obliged to provide a little headbanging. This iconic, heart-pounding anthem from the early ’90s requires me to push the decibel limit in my HOA's compact. It might not be good for the ears (or neighborhood tranquility), but it's great for the soul. Maybe you can relate.These days, it feels like <a target="_blank" href="https://cmscritic.com/products/contentstack">Contentstack</a> might be doing a little of its own headbanging. After completing the <a target="_blank" href="https://cmscritic.com/contentstack-just-acquired-lytics-a-real-time-customer-data-platform-heres-why-it-matters">acquisition of Lytics in January</a> (an industry-leading CDP), the headless-CMS-turned-composable-DXP scored a Visionary position on Gartner’s <a target="_blank" href="https://www.contentstack.com/resources/report/gartner-magic-quadrant-dxp?utm_campaign=fy26q1_glb_pmm_cs-edge-announcement&amp;utm_medium=press-link&amp;utm_source=globenewswire">2025 Magic Quadrant for Digital Experience Platforms</a>.The hits keep coming. So what’s next on the playlist? How about a stadium rocker that takes us right to the edge – and beyond?Dream on.With its newly-pressed <a target="_blank" href="https://www.globenewswire.com/news-release/2025/02/26/3033112/0/en/Introducing-Contentstack-EDGE-the-World-s-First-Adaptive-Digital-Experience-Platform.html">Contentstack EDGE</a>, the company might have another gold record on its hands. Billed as the world’s first adaptive digital experience platform built for the AI era, EDGE is being positioned as a next-generation DXP that effectively unifies Contentstack’s advanced ecosystem of features.The whole band has assembled for this show, and it’s a promising lineup featuring Contentstack’s pioneering headless CMS, newly acquired CDP capabilities, personalization, automation, AI, and frontend hosting capabilities. What does EDGE deliver? A fresh interpretation of a tune called adaptive experiences. The name is intuitive enough, but if you’re not familiar, it’s a topic we’ve been discussing over the last few years – specifically as AI has evolved in its ability to automate with greater agency. The concept also has its roots in <a target="_blank" href="https://medium.com/@goodrebels/adaptive-design-creating-personalised-digital-experiences-46eecf9e406d">adaptive design</a> and supporting personalized digital experiences, which goes back over a decade.Adaptive experiences adapt. With Contentstack EDGE, this manifests in the platform’s ability to react in real time to every customer interaction while staying authentically on-brand through AI and data-driven decision-making. These are essential attributes for modern marketers and brands that rely on their DXP tools to be fast, elegant, and designed for AI.“We’re in a new era of marketing when simply having a digital presence isn’t enough to drive consumers to opt-in to the brand experience,” said <a target="_blank" href="https://www.linkedin.com/in/gurdeepd/">Gurdeep Dhillon</a>, Chief Marketing Officer of Contentstack. “Brands need adaptive experiences that create a dynamic, always-relevant, always-personal connection with their audiences. Contentstack EDGE is the platform to give brands the experience edge they need.” <h3 id="evolving-the-dxp-playlist">Evolving the DXP playlist</h3>Contentstack EDGE isn’t just a shiny new product name – it’s a statement. For years, the DXP space has been dominated by a predictable “rank and file” that is only now beginning to shift to a more composable posture. While there are benefits and efficiencies within some of these legacy tools, brands that have implemented all-in-one solutions often find themselves locked into rigid ecosystems that lack the flexibility needed for modern marketing.This year’s Gartner MQ for DXPs brought quite a few surprises to the grid, especially at the top end of the ladder. But Contentstack’s continued innovation and investment in its composable, future-ready technology has given it a disruptive edge in the crowd. With its shoring up of customer data through the acquisition of a real-time CDP, Contentstack expanded its vision and cemented its position as a game changer in the traditional grid – further signaling a shift from traditional platforms. <figure class="image image_resized" style="width:58.56%"><img src="https://cmscritic.com/ms-content/uploads/2025/02/image-1740603215935.jpeg" alt="A diagram of a company's company's company

AI-generated content may be incorrect." /></figure>Source: Gartner  Along with its fully integrated, fully automated MACH-compliant frontend hosting capabilities – as well as its breadth of personalization features – the company is effectively redefining the composition of the DXP category. Along those MACH lines, Contentstack EDGE is built on the same composable architecture that has powered its solutions, combining its headless CMS and real-time CDP into an easy-to-use solution backed by the company's prolific <a target="_blank" href="https://www.contentstack.com/customer-care">“Care Without Compromise”</a> support program and what it calls a “no-fail AI guarantee.”I’ve spoken previously to <a target="_blank" href="https://cmscritic.com/contentstack-raises-57-5-million-in-series-b-round-qa-with-ceo-neha-sampat">Neha Sampat</a>, Contentstack’s founder and CEO, about the growing “brand relevancy crisis” impacting the market. This was a hot-button topic <a target="_blank" href="https://cmscritic.com/contentstack-fires-up-brand-relevant-ai-powered-personalization-at-contentcon-2024">at last year’s ContentCon</a>, and it continues to be a central mandate for companies as they look to grow in a noisy, fragmented ecosystem of messages and choices. She believes Contentstack is a catalyst for activating interest and conversions through scalable hyper-personalization – the kind only attainable through modern platforms like EDGE."To remain relevant in today's competitive markets, brands need customers to opt into the experiences they create. But it's a two-way street,” she said. “Brands must create experiences worth ‘opting in’ to, which means they must adapt to a data-first, AI-driven, hyper-personalized world. Retrofitting old technology won’t get them there. Contentstack EDGE will.”<h3 id="what-makes-edge-rock?">What makes EDGE rock?</h3>We’ve seen a lot of demos from vendors showcasing the breadth of their AI tooling, and some embracing <a target="_blank" href="https://aws.amazon.com/what-is/ai-agents/">the AI agent frontier</a>. There are impressive applications, but few have fully harnessed the potential. Contentstack consistently stood out as a pioneer during the generative AI “Gold Rush,” <a target="_blank" href="https://cmscritic.com/a-closer-look-at-contentstacks-ai-features-with-christine-masters-senior-product-manager">focusing early on high-utility applications</a> that had a meaningful impact on productivity and governance. Now, with EDGE, they’re evolving what it means to be “AI-powered” by baking adaptability into the platform’s core.It's still early from an assessment perspective, but according to the company’s press release, the foundation sounds rock solid. At its core is Contentstack’s brand-aware generative AI and automated workflows – which create, manage, and distribute intelligent content at scale with breathtaking precision.The power of this intelligent content is reinforced by real-time, first-party customer data that’s unified across sources. This helps ensure the delivery of the right message to the right audience across channels – all with incredible accuracy.Advanced analytics also brings the promise of personalization to the next level, allowing brands to deliver content that feels customized for every user without the persistent latency of traditional systems. This includes content and journey analytics and predictive modeling, so brands can deliver highly dynamic and responsive experiences.<h3 id="what’s-next?">What’s next?</h3>Again, it’s early days, but the roadmap sounds promising. Given Contentstack’s past performance, we can anticipate that trusted customers are already in beta and providing feedback. The company plans to showcase EGDE's full capabilities at <a target="_blank" href="https://www.contentstack.com/contentcon">ContentCon 2025</a>, its annual cabal for digital teams and industry leaders, which will take place June 3-5 in Chicago. Expect to hear more from brands already leveraging the platform and deeper dives into how EDGE is being used to drive real results.<h3 id="why-it-matters">Why it matters</h3>When it comes to the DXP marketscape, it feels like we’ve been hearing Walk This Way on repeat. This year’s Gartner MQ codified that change is upon us, and we continue to see that telegraphed across the market. Some of this was precipitated by headless CMSes and legacy DXPs settling on their own view of “composability” to best serve their customers. We initially called this a race to the middle, but it really turned out to be a race to relevance.  We don’t really need an analyst report to tell us that the digital experience topology is shifting. Customers expect more from brands, and we need tools that help us understand their preferences and react in real time – delivering content that’s always on target, always personalized, and always engaging. As I said before, Contentstack EDGE feels more like a statement. Is it indeed a new breed of DXP? Or is it assembling the core components that define our modern definition of a DXP? The acquisition of Lytics certainly satisfied a DXP-level need for customer data, but what makes this different from the other players on the board?The distinction lies in its promise to deliver adaptive experiences, buoyed by its core composability and AI-powered, data-driven decisioning. It’s an ambitious vision, and we need more validation through use cases. But if executed correctly, it could be exactly what brands need to break free from the old model and move toward truly real-time, intelligent engagement.For marketers, developers, and digital leaders who are constantly Livin' on the Edge, the implications could be huge. If EDGE delivers on its promise, it could usher in a future where digital experiences are as dynamic as the audiences they serve. And that’s a Sweet Emotion everyone can headbang to. <hr /><h4 style="text-align:center" id="looking-for-guidance-on-contentstack?-talk-to-an-expert.">Looking for guidance on Contentstack? <a target="_blank" href="https://cmscritic.com/contact">Talk to an expert.</a></h4><hr /><h3 id="upcoming-events">Upcoming Events</h3> <img style="width:30.46%" src="https://cmscritic.com/ms-content/uploads/2024/11/cms-summit-25.png" alt="" /><h4 id="cms-summit-25"><a target="_blank" href="https://www.boye-co.com/conferences/cmssummit25">CMS Summit 25</a></h4>May 13-14, 2025 – Frankfurt, GermanyDon't miss the first European edition of our prestigious international conference dedicated to the global content management community! CMS Summit 25 will bring together top-notch speakers, our renowned learning format, and engaging social events. Hear from leading practitioners like Deutsche Bahn, Dr. Oetker, and more – and join customers, agencies, and CMS vendors as we discuss current trends and what's ahead for the content and digital experience fields. Connect and network at the only vendor-neutral, in-person conference focused on CMS. Space is limited for this exclusive event, <a target="_blank" href="https://www.boye-co.com/conferences/cmssummit25">so book your seats today.</a> <img style="width:31.83%" src="https://cmscritic.com/ms-content/uploads/2025/01/cms-connect-2025-logo.png" alt="" /><h4 id="cms-connect-25"><a target="_blank" href="https://www.boye-co.com/conferences/cmsconnect25">CMS Connect 25</a></h4>August 5-6, 2025 – Montreal, CanadaWe are delighted to present the second annual summer edition of our signature global conference dedicated to the content management community! CMS Connect will be held again in beautiful Montreal, Canada, and feature a unique blend of masterclasses, insightful talks, interactive discussions, impactful learning sessions, and authentic networking opportunities. Join vendors, agencies, and customers from across our industry as we engage and collaborate around the future of content management – and hear from the top thought leaders at the only vendor-neutral, in-person conference exclusively focused on CMS. Space is limited for this event, <a target="_blank" href="https://www.boye-co.com/conferences/cmsconnect25">so book your seats today.</a>

Livin’ on the EDGE? Contentstack’s new ‘Adaptive DXP’ might just rock your world

Contentstack just acquired Lytics, a real-time customer data platform. Here’s why it matters

<hr /> For brands in any industry, competing on price can be a slippery slope. In some cases, it’s an elevator to the bottom floor – even an indicator of broader commoditization.There’s a case to be made for aggressively grabbing market share if conditions are ripe, like when products are experiencing higher-than-average churn or delivering a poor experience. Sometimes, buyers might already be looking to upgrade to an alternative and simultaneously trim the bottom line. If the timing’s right, a deep discount can lead to quick wins.For <a target="_blank" href="https://cmscritic.com/products/contentstack">Contentstack</a>, the stars are apparently lining up for an ambitious play on price, and they’re throwing down the gauntlet. Yesterday, the composable digital experience platform and enterprise <a target="_blank" href="https://cmscritic.com/what-is-a-content-management-system-cms">headless CMS</a> announced its new <a target="_blank" href="https://explore.contentstack.com/retire-the-legacy">“Retire the Legacy” offer</a>. The program is pointed at brands that feel trapped in their legacy CMS solutions and are struggling with long-standing technical debt entrenched in their marketing tech stacks. “Retire the Legacy” provides a sort of life ring for customers struggling to stand out amidst a brand relevancy crisis – something I’ve spoken about with <a target="_blank" href="https://cmscritic.com/contentstack-raises-57-5-million-in-series-b-round-qa-with-ceo-neha-sampat">Neha Sampat</a>, Contentstack’s founder and CEO, in multiple interviews. This program aims to de-risk the move to a modern DXP for new customers, helping them mitigate the barriers in a meaningful way. "We speak with hundreds of customers every month who are regularly disappointed by their legacy, monolithic CMS," Sampat noted. “These brands want to modernize, but they feel stuck, technologically and contractually. We're taking this all off the table, betting on ourselves and on the power of our technology to reimagine possible for these customers.”Not only is Contentstack banking on its value proposition as a leading composable DXP to move the needle for brands, but it’s also suggesting that customers who move to their platform can reduce their current license fees by 50%.That’s a big number. And, as you might guess, requires a bit of qualification. First, the “Retire the Legacy” offer only applies to customers who have existing DX implementations using <a target="_blank" href="https://cmscritic.com/products/adobe-experience-manager">Adobe Experience Manager</a>, <a target="_blank" href="https://cmscritic.com/products/sitecore">Sitecore</a>, and <a target="_blank" href="https://docs.oracle.com/en/cloud/paas/content-cloud/headless-cms.html">Oracle</a>. There are also explicit terms and conditions, which require attending a demo by December 31st, 2024. You can mull through some of the other T’s &amp; C’s <a target="_blank" href="https://explore.contentstack.com/retire-the-legacy">on their website</a>. Look, platforms are under increasing pressure to grow, particularly when there are expectations from investors to drive returns. It's not a shocker that this trifecta of specific competitors is the focus of this program (they are, indeed, legacy platforms). It tells us a lot about how Contentstack is reading the tea leaves across the competitive landscape, and where they see potential opportunity.Will a deal like this shake enough trees? Here are some things to consider.<h3 id="helping-brands-get-“unstuck”">Helping brands get “unstuck”</h3>Contentstack has consistently framed the existential ecosystem challenges over the last year. Its case is quite clear: brands are mired in the muck, trying to remain relevant in a market of fleeting loyalty, particularly in digital commerce and retail. In my last discussion with Sampat, we even touched on the state of physical stores as businesses drift towards digital. I recommend checking out a few of the recent <a target="_blank" href="https://cocktailsand.substack.com/p/second-serves-a-great-low-abv-cocktail">Cocktails &amp; Commerce</a> newsletters for some sobering stats (see what I did there?)We all know that consumers are being profusely bombarded with marketing detritus from every direction, and standing out is becoming increasingly difficult. Based on one metric from Contentstack, 90% of markets have seen their digital channels lose effectiveness. That’s a hit – and an urgent call to action.To compete in this digital-first world, brands have to deliver dynamic, personalized experiences that are automated and augmented by high-value AI applications. Additionally, marketers can’t be hamstrung by development – they need to be nimble and agile. By answering this call with the right blend of flexibility and scalability, Contentstack is codifying its value by giving brands more control over their destiny.<h3 id="the-whole-enchilada-for-half-the-cost?-">The whole enchilada for half the cost? </h3>With its “Retire the Legacy” program, Contentstack is putting its money where its mouth is – betting on its people, processes, and technology to deliver a sustainable outcome with 50% savings on existing licensing fees. On one hand, it speaks to their well-earned confidence. On the other, depending on the terms of a legacy licensing agreement (this is where the terms and conditions come in), it presents obvious risks. There are multiple dimensions to any deployment; my guess is that they’ve analyzed exactly how to eat the enchilada from every conceivable direction.At the core of its value play is the company’s headless CMS, which has been infused with a wide range of capabilities to support the needs of marketers. This includes some dynamite <a target="_blank" href="https://cmscritic.com/seeing-in-a-headless-world-contentstack-introduces-new-visual-building-capabilities-for-marketers">visual building capabilities</a> – which we covered last month – buoyed by an API-first, cloud-native <a target="_blank" href="https://machalliance.org/mach-technology">MACH architecture</a>. This enables everything from personalization to <a target="_blank" href="https://cmscritic.com/contentstack-fires-up-brand-relevant-ai-powered-personalization-at-contentcon-2024">brand-aware GenAI</a> to enhanced automation and workflows.Underneath it all is the company’s signature <a target="_blank" href="https://www.contentstack.com/customer-care">“No-fail Promise,”</a> part of its Care Without Compromise platform. Powered by people, knowledge-based programs, and a bevy of resources, these vital structures have earned Contentstack a 98% customer satisfaction rating and a 97% customer retention rate. Those are gloat-worthy figures.This dedicated commitment to success is serving them well. <a target="_blank" href="https://www.linkedin.com/in/jguthmann/">Jasmin Guthmann</a>, Head of Contentstack’s corporate communication, states in a video on the site that supporting customers on every step of their composable journey is “just how we operate.” The proof is clear in Contentstack’s numerous success stories with global brands. <figure class="media"><div data-oembed-url="https://www.youtube.com/watch?v=-NZ9keroA5A"><div style="position:relative;padding-bottom:100%;height:0;padding-bottom:56.2493%"><iframe src="https://www.youtube.com/embed/-NZ9keroA5A" style="position:absolute;width:100%;height:100%;top:0;left:0" frameborder="0" allow="autoplay; encrypted-media" allowfullscreen></iframe></div></div></figure> <h3 id="so-what’s-the-real-deal-with-this-deal?">So what’s the real deal with this deal?</h3>I mentioned commoditization in the very beginning. “The Great Rebalancing” has cometh, and most platforms in our market have become… well, universal in what they offer (I guess that word is catching on). It doesn’t mean they do it all, or that everything is in perfect parity. I'd be suspicious of any platform making that claim, and I prefer messaging that clearly details what a product is as much as it isn't. But between the plethora of visual builders, headless capabilities, hosting, etc… many of the pure categorical differentiators have been washed away. That could make price a more pertinent factor.To further confuse the category dilemma, platforms like Contentstack have <a target="_blank" href="https://cmscritic.com/forrester-dxp-wave-2023-vendor-commentary">joined the chorus of DXPs</a> on the analysts’ radars, giving them far more competitive clout in the evaluation matrix. At the same time, legacy vendors have been ebbing further into the land of composability (or a certain definition of the term). That includes Sitecore, which has been making headway with its <a target="_blank" href="https://cmscritic.com/sonic-boom-sitecore-surges-past-500m-in-arr-heres-why-it-matters">XM Cloud</a>.Again, everyone’s ending up in the same place. Where does this land Contentstack? In a solid position – one where it can capitalize on the churn and disappointment that customers have with their legacy products. Even if a vendor is now offering more composable solutions, brands are looking to the future. And for many, these legacy vendors might feel like the past. It’s no mistake that we see AEM, Sitecore, and Oracle (maybe less so) in the competitive crosshairs. They’re big targets, but also the ones fighting their own legacy tech and the old paradigms around licensing. We’re not seeing this offer volleyed at open source platforms or other downstream targets – just the platforms with domain over large enterprise accounts. In this sense, it’s a logical strategy.About that 50% pitch: Sure, it’s a familiar tactic. Will it work? The devil’s in the details, and I think it depends on a number of factors. The real key for Contentstack is selling outcomes and focusing on where it shines. I’ve watched it nail its AI roadmap from the beginning, investing early in high-utility automation and rolling into <a target="_blank" href="https://cmscritic.com/contentstack-fires-up-brand-relevant-ai-powered-personalization-at-contentcon-2024">brand-relevant personalization</a>.Along with its AI-boosted roadmap, bolstering the soft benefits can be critical to expressing its differentiated value. This includes that “No-fail Promise,” which provides more confidence for brands considering a <a target="_blank" href="https://cmscritic.com/mach-alliance-expands-certification-scope-to-include-offerings-within-larger-vendors">MACH strategy</a> – and we know those journeys can be fraught with peril. In this regard, Contentstack has been a sort of glue for MACH stacks, where performance accountability is often an open-ended question.Cutting costs is cool, and it may become a more decisive factor as economic conditions shift. But remember, buyers are smart. Odds are, they’re doing their homework, carefully weighing options beyond just the budget. Can this platform really deliver what I need? Can I compete more effectively? What exactly am I “future-proofed” for?As Contentstack’s CRO <a target="_blank" href="https://www.linkedin.com/in/todd-rathje-b606356/">Todd Rathje</a> observed, brands are entrenched in a battleground that looks nothing like it did in the decades prior. They need an experience edge, and Contentstack has been delivering that in spades and at scale. But even with those advantages, it's a crowded range with more choice – and more confusion. As such, clear is the new clever.CMS vendors have to be flexible with their licensing and pricing models. It’s the SaaS way, and composable is where the traction is. But at the end of the day, it’s really all about the value they deliver. To that end, brands need to carefully consider their goals when making their selections. I like Contentstack. It has many of the pieces it needs to make a strong case in modern composable stacks. Maybe it can snare more share by offering a 50% deal like this, but it might already have 100% of what it needs to keep winning. <hr />Looking for guidance on Contentstack? If you’re evaluating platforms, <a target="_blank" href="https://cmscritic.com/cms-selection-service">talk to us. </a> <h3 id="upcoming-events">Upcoming Events</h3> <img style="width:26.74%" src="https://cmscritic.com/ms-content/uploads/2024/10/sitecore-symposium-logo.png" alt="" /><h4 id="sitecore-symposium-2024"><a href=" https://www.boye-co.com/conferences/cmskickoff25">Sitecore Symposium</a> 2024</h4>October 15-18, 2024 – Nashville, TennesseeStandout digital experiences start here! Sitecore Symposium is the leading industry conference for digital professionals to learn about digital experience management, digital customer experience, and related marketing topics. Featuring 100+ sessions, 40+ top customer brands, and Sitecore's largest gathering of marketing leaders, technologists, and our partner ecosystem. <a target="_blank" href="https://symposium.sitecore.com/">Get your tickets today!</a> <img style="width:29.58%" src="https://cmscritic.com/ms-content/uploads/2024/01/cms-kickoff-2025-logo.png" /><h4 id="cms-kickoff-2025"><a href=" https://www.boye-co.com/conferences/cmskickoff25">CMS Kickoff 2025</a></h4>January 14-15, 2025 – Tampa Bay Area, FloridaJoin us next January in the Tampa Bay area of Florida for the third annual CMS Kickoff – the industry's premier global event. Similar to a traditional kickoff, we reflect on recent trends and share stories from the frontlines. Additionally, we will delve into the current happenings and shed light on the future. Prepare for an unparalleled in-person CMS conference experience that will equip you to move things forward. This is an exclusive event – space is limited, <a target="_blank" href="https://www.boye-co.com/conferences/cmskickoff25/tickets">so secure your tickets today.</a>

Contentstack’s “Retire the Legacy” offers big savings by shedding older CMS tech. What’s behind the deal?

<hr /> They say seeing is believing. And what I’ve seen in 2024 has made this “The Year of Visual Builders and Editors.”Hold your applause. I think the marketers in the room are fainting. But it's true. Going back a bit, we’ve seen the slow and steady march of tools that stitch together the missing visual threads for headless CMSes. The pace has picked up over the last 12 months. I won't debate the vicissitudes of “racing to the middle.” It's been conjured quite enough, thank you. Suffice it to say that headless platforms would inevitably introduce their own visual solutions to balance out the benefits. And why not? It allows them to deliver a more complete and connected experience that's closer to the source. In other words, it’s a good thing. Behind it, of course, is the unintended consequence of rapid innovation. It’s sad that our gushing, omnichannel exuberance for all things decoupled left “the marketing folk” in the dark. They were, after all, kind of essential to the whole content thing.But hey, that’s the beauty of modern technology, right? Even if you rush like Reid Hoffman, it’s never too late to update your product.I’ll hand it to <a target="_blank" href="https://cmscritic.com/products/contentstack">Contentstack</a> for pushing the boulder uphill earlier in the journey. They’re always striving to lead, and the company’s drive to position itself as a “Composable DXP” was a progressive move – one that reflects a deep focus on translating the voice of its customers. I think it’s paying off in dividends, providing a decisive edge as they introduce more features that up the ante for modern enterprises. Now, the company is further mending the marketing fences with the launch of native drag-and-drop visual capabilities in its composable CMS environment. Contentstack’s <a target="_blank" href="https://www.contentstack.com/platforms/visual-building">new Visual Builder</a> is an experience-crafting toolset, combining the benefits of its industry-leading headless CMS with a powerful slate of visual capabilities. Purpose-built for marketers, Visual Builder accelerates workflows, enabling creators to actually see their work – both present and future – in a headless environment. The announcement was made today at <a target="_blank" href="https://www.contentstack.com/contentcon-europe">ContentCon Europe in London</a>, which featured speakers from noteworthy brands like Paula's Choice, LADbible, Miele, and more.To be sure, other platforms across the headless and DXP spectrum are introducing an array of in-app builders and editors. As I said, this year has seen a flurried buzz of announcements surrounding this manner of tooling, which has recently reached a fevered pitch. But Contentstack’s visual tools are just the tip of its proverbial iceberg. Along with its <a target="_blank" href="https://cmscritic.com/what-is-a-content-management-system-cms">headless CMS</a> features, its new Visual Builder is augmented by brand-aware generative AI, personalization, and automation features that truly unlock the value for marketers. "I love that we're overcoming an obstacle for our customers,” said <a target="_blank" href="https://www.linkedin.com/in/nehasampat/">Neha Sampat</a>, founder and CEO of Contentstack. “But what I love even more is how this capability combines with personalization, automation, and GenAI to be true to our North Star: The world's best digital experiences run on Contentstack.”The new visual tools also promise a better authoring experience for users, giving them unmatched clarity around content creation while simplifying and accelerating each step of the process. Marketers stand to gain greater control and flexibility, armed with the ability to see, edit, and manage content with greater ease and accuracy. “We're not focused on one-and-done capabilities,” Sampat explained. “Instead, we work relentlessly toward complete solutions that allow brands – and the marketers and developers within them – to rise above the noise."<h3 id="natively-visualizing-the-possibilities">Natively visualizing the possibilities</h3>As more organizations embrace headless CMS and roll towards composable, the need for business users to visualize their work has increased. The emphasis on backend experience creation has been mired in a swell of complicated planning and trial-and-error processes, all of which impacted the marketer mindset around headless. Contentstack's new Visual Builder aims to solve this problem, offering a complete set of tools for users to create and see their work in real time across any persona. It’s also keenly focused on delivering flexibility and simplicity through a range of features. Perhaps most notable are the drag-and-drop blocks, enabling users to seamlessly create layouts by adding or rearranging predefined content blocks on a page – all without the need for developer support or resources. This can include things like content cards and other components, providing an on-brand, customizable experience that keeps design and brand elements inside the guardrails. <figure class="image image-style-align-center image_resized" style="width:69.76%"><img src="https://cmscritic.com/ms-content/uploads/2024/09/contentstack-dragdropblocks.png" alt="" /></figure>Contentstack's drag-and-drop builder featuring card components The new toolset also offers live and in-line editing capabilities, allowing content creators to make quick edits directly to a page with role-aware permissions for control and accuracy. The contextual UI highlights editable areas like headers and text areas, allowing users to swap images, update copy, and make other changes without breaking format. This is something that traditional web CMSes have offered and has been missing from the headless mix.There’s also a trick timeline feature that provides a chronological view of your content, allowing you to compare versions side by side, collaborate around reviews, and improve the publishing workflow. Audience preview is another key benefit. It enables marketers to see content in real time to know exactly how it will appear in different campaigns or targeted activities. When combined with Contentstack’s Personalize capabilities, it allows marketers to see how content will appear based on customer behavior, experiment results, and other details. <figure class="image image-style-align-center image_resized" style="width:76.94%"><img src="https://cmscritic.com/ms-content/uploads/2024/09/contentstack-audience-segments-2.png" alt="" /></figure>Contentstack's audience preview provides rich controls and personalization capabilities All of the new Visual Builder’s features are deployed on a foundation of strong governance, ensuring that team members have the right level of access and administrators have control over their teams with role-based permissions. <h3 id="powering-experiences-with-ai,-personalization,-and-composability">Powering experiences with AI, personalization, and composability</h3>Today’s announcement at ContentCon London amplifies Contentstack's previous introduction of premium capabilities, all designed to help customers reimagine personalization at scale. This includes the aforementioned <a target="_blank" href="https://www.contentstack.com/platforms/personalize">Contentstack Personalize</a>, which infuses a segmentation and testing engine directly into its CMS to address fragmented content production.On the AI front, Contentstack has already been blazing trails across its digital ecosystem. With its exclusive <a target="_blank" href="https://www.contentstack.com/docs/content-managers/brand-kit/about-brand-kit">Brand Kit capabilities</a>, the company is solving the conundrum around vanilla AI-generated content by making it brand-aware and hyper-relevant to organizations. <a target="_blank" href="https://www.contentstack.com/platforms/automate">Contentstack Automate</a> is another piece of the pie, thwarting the challenges of operationalizing and repeating large volumes of personalized content with greater efficiency. And then there’s the force multiplier of composability throughout the system. With Contentstack, marketers can pull content not just from their CMS, but from other sources like a DAM or PIM to power their experiences at scale. This is reinforced by the platform's MACH-centricity, which enables greater flexibility with open and scalable architectures that allow marketers, developers, and organizations to assemble the right stack for their needs and connect data from almost anywhere. Underscoring all of this innovation is Contentstack’s "no fail" promise to customers. This includes its unique <a target="_blank" href="https://www.contentstack.com/academy/content/ai-accelerator">AI Accelerator program</a>, designed to guide customers from zero to fully deployed with AI in 45 days or less. Contentstack Academy is also part of the knowledge investment, arming business and technical users with the skills and resources they need to build superior content organizations.<h3 id="why-it-matters-">Why it matters </h3>When I last <a target="_blank" href="https://cmscritic.com/contentstack-fires-up-brand-relevant-ai-powered-personalization-at-contentcon-2024">spoke with Neha Sampat and Conor Egan</a>, Contentstack’s VP of Product, they were prepping for ContentCon 2024 in Austin. In addition to the local lure of the event’s destination (also the company’s home base), we discussed their collective vision for AI-powered personalization, and how companies are prioritizing it amidst a brand relevancy crisis.Also stymieing that crisis: a lack of control for marketers to be more proactive and reactive. Despite the many developer-centric benefits of a headless CMS, these talented practitioners need the agility and nimble resources of robust visual building tools to realize their ideas and accelerate time-to-market – and ultimately attain the benefits of what Neha calls “Personalization Reimagined.” I’m not trying to demonize the developer here. Quite the opposite. While adding a visual builder to its feature set serves the marketer’s goals, the real gamechanger is the harmonization of capabilities for both developers and marketers alike – enabling them to collaborate around reusable components that set creators free with a visual drag-and-drop feature that is simple, elegant, and incredibly fast to use.  "Now marketers can build and see what they're doing, which will help them achieve the Holy Grail of personalized digital experiences at scale, faster," said Egan. “But this isn't just a story about enabling marketers. The headless world rests on the shoulders of the modern developer and we've assembled the best tools and learning paths to make that happen.”Now, we’re finally seeing in a headless world – and Contentstack is opening our eyes to what’s possible.   <hr /> <img style="width:29.58%" src="https://cmscritic.com/ms-content/uploads/2024/01/cms-kickoff-2025-logo.png" /><h4 id="cms-kickoff-2025"><a href=" https://www.boye-co.com/conferences/cmskickoff25">CMS Kickoff 2025</a></h4>January 14-15, 2025 – Tampa Bay Area, FloridaJoin us next January in the Tampa Bay area of Florida for the third annual CMS Kickoff – the industry's premier global event. Similar to a traditional kickoff, we reflect on recent trends and share stories from the frontlines. Additionally, we will delve into the current happenings and shed light on the future. Prepare for an unparalleled in-person CMS conference experience that will equip you to move things forward. This is an exclusive event – space is limited, <a target="_blank" href="https://www.boye-co.com/conferences/cmskickoff25/tickets">so secure your tickets today.</a>

Seeing in a Headless World: Contentstack Introduces New Visual Building Capabilities for Marketers

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Contentstack Fires Up Brand-Relevant, AI-Powered Personalization at ContentCon 2024

<hr /> When I spoke to <a target="_blank" href="https://www.linkedin.com/in/patelnishant/">Nishant Patel</a> last week, he was floating on cloud nine.You might assume it’s because the company he co-founded, <a target="_blank" href="https://cmscritic.com/products/contentstack">Contentstack</a>, just announced the addition of <a target="_blank" href="https://cmscritic.com/products/google-cloud-platform">Google Cloud Platform</a> to its offerings. This puts the headless CMS-turned-composable-DXP in the unique position of providing deployments across all three of the major cloud providers.For those of us who work extensively in the cloud, we know it's a complex morass – and managing service architectures for diverse infrastructures like <a target="_blank" href="https://cmscritic.com/products/aws">AWS</a>, <a target="_blank" href="https://cmscritic.com/products/microsoft-azure">Azure</a>, and GCP can present quite an entanglement. We’ll get into more of the “why,” but suffice to say that choice is driving much of the calculus.No, Nishant’s lighter-than-air status was less banal and more sophistiquée in nature: he took my call whilst strolling the streets of Paris, absorbing the springtime air. I asked if he could spot the Eiffel Tower from his vantage point.“I can't see over the buildings, but it's beautiful here,” he remarked. “It's awesome. Just an amazing day.” C’est la vie.There seems to be a persistent positive vibe going around at Contentstack these days, whether it’s along the Champs-Élysées or elsewhere. The company continues its charge beyond headless as a full-featured ecosystem for powering omnichannel experiences. This includes the <a target="_blank" href="https://cmscritic.com/contentstack-launch-aims-to-simplify-front-end-hosting-interview-with-dean-haddock-senior-product-manager">addition of Launch</a>, a front-end hosting solution, <a target="_blank" href="https://www.contentstack.com/automation-hub">Automation Hub</a> for composing stacks, and a <a target="_blank" href="https://cmscritic.com/a-closer-look-at-contentstacks-ai-features-with-christine-masters-senior-product-manager">bevy of AI capabilities</a> that offer more than the usual pre-fixe menu of generative content features. This evolution towards a more complete vision beyond CMS also garnered the attention of analysts, catapulting the company onto <a target="_blank" href="https://cmscritic.com/forrester-dxp-wave-2023-vendor-commentary">Forrester’s 2023 Wave Report</a> for DXPs as a Strong Performer – outpacing a number of traditional players and chief rival <a target="_blank" href="https://cmscritic.com/products/contentful">Contentful</a>. As CTO, Nishant is focused on more than just Contentstack’s capabilities. He’s also concerned with how enterprises can deploy it, particularly on their cloud of choice. When we connected in March of 2022, the company had <a target="_blank" href="https://cmscritic.com/contentstack-offers-microsoft-azure-becomes-only-multi-cloud-saas-cms-qa-with-cto-nishant-patel">just added Azure</a> to the mix, making it the only multi-cloud SaaS play in the CMS category. The new partnership with Google Cloud presents a strategic opportunity to expand the addressable market for composable digital experiences, providing enterprises with even more options for how they create, manage, and deliver their products. This includes making its composable DXP accessible via the <a target="_blank" href="https://cloud.google.com/marketplace">Google Cloud Marketplace</a>, which offers production-ready apps, services, and solutions for quickly deploying on GCP."We're excited about how this new partnership will elevate digital experiences for both Contentstack and Google Cloud customers," Nishant said. “Brands will get even more flexibility, scalability, and security in their content and digital strategies. They can also take direct advantage of Google Cloud's AI models.”That last part about the AI models is key. In our discussion, Nishant got real about the challenges that Google has faced in deploying its ill-fated <a target="_blank" href="https://apnews.com/article/google-artificial-intelligence-bard-gmail-youtube-maps-1229638b82d19afb5226c913821fa1ad">Bard</a>. But as you’ll read, he juxtaposes that with some real-world perspective on picking up the fumble. He captured that sentiment in a recent <a target="_blank" href="https://www.linkedin.com/feed/update/urn:li:activity:7184189745797681154/">LinkedIn post</a>, and in my opinion, it tells you everything you need to know about why he’s successful:“Failure is not the enemy of progress – it’s complacency.”<h3 id="expanding-the-value-of-the-cloud-">Expanding the value of the cloud </h3>While there are numerous pros to the cloud, Contentstack’s new partnership with Google offers three unique benefits for users. The first is support for <a target="_blank" href="https://cloud.google.com/gcp">Google Cloud Hosting</a>, which enables Contentstack customers to tap into a comprehensive cloud solution platform that is both secure and scalable for hosting their Contentstack data and applications. Another is access to the <a target="_blank" href="https://cloud.google.com/partners">Google Cloud Partner Advantage Program</a>, where Contentstack has achieved Google Cloud Partner status for the “Build” engagement model. They joined this program to support and enrich customers with the latest innovative digital transformation capabilities – and to speed time to value through seamless integrations with Google.Finally, as I’ve already mentioned, there’s the all-important listing on the <a target="_blank" href="https://cloud.google.com/marketplace">Google Cloud Marketplace</a>, which simplifies the experience for Google Cloud customers to discover and procure Contentstack as part of their existing Google Cloud account and billing invoice.According to Nishant, a big part of the move to add GCP was about listening to the voice of the customer and following their lead. That meant going to where they find and purchase cloud services and SaaS software and joining those marketplaces across all major cloud providers.“A big percentage of SaaS buying will happen in the [cloud] marketplaces in the next two to three years,” he said. “Azure, AWS, and GCP all have this quota relief for sales folks if their customers buy through their marketplace. So, for the SaaS provider, this optionality makes the buying process a lot simpler. And for the customer, whatever cloud they've chosen, it just makes it a lot easier in terms of managing vendors.”There are compelling reasons for investing in a multi-cloud strategy. Sure, hosting might seem like a commodity, but of the Big Three cloud providers, some are just better at specific functions than others. Companies that are all-in with certain cloud providers are often driven by efficiency, and perhaps a modicum of loyalty. If they already have workloads running on Azure, it’s much easier to consolidate everything in one place and even optimize overall performance with greater control. Another consideration: they might only have DevOps teams that are skilled or have experience with a specific infrastructure. And then there’s “brand optics.” While AWS was the first big cloud for Contentstack, the albatross of Amazon.com still creates tacit friction for retailers who aren’t fans of Bezos Effect. When that resistance is a challenge, having alternative options means not having to compromise. “We just wanted to be the CMS of choice,” Nishant clarified. “And if you're committed to GCP, no worries, you can buy us from the [Google Cloud] Marketplace and deploy completely on GCP. And same thing for Azure and AWS."<h3 id="challenging-the-‘brand-relevancy-crisis’">Challenging the ‘Brand Relevancy Crisis’</h3>In my recent connection with Contentstack’s new CMO, <a target="_blank" href="https://www.linkedin.com/in/gurdeepd/">Gurdeep Dhillon</a>, we touched on the rising phenomenon of what he calls a “Brand Relevancy Crisis.” You can <a target="_blank" href="https://cmscritic.com/contentstack-just-hired-an-ex-adobe-exec-as-cmo-heres-why-it-matters">read more about it here</a>, but the crux is that we’re battling a swell of saturation across channels, which is being compounded by increased noise and fragmentation, the deprecation of third-party data, and the exponential growth of AI-generated content. While not a marketer himself, Nishant conjured the same “Brand Relevancy Crisis” moniker when reinforcing the need for choice in a complex cloud landscape. In doing so, he doubled down on the advantages that GCP presents despite <a target="_blank" href="https://cmscritic.com/is-google-adding-the-letters-crm-to-its-alphabet-soup-ask-hubspot">trailing AWS and Azure</a> with a mere 10% of the overall cloud marketplace – and how that could be an advantage for Contentstack to stand out.“You know, I think the Google Cloud folks have done really well with up-and-coming brands and even tech companies,” he shared. “They're very much focused on Silicon Valley. So we're hopeful we can tap into the latest and greatest brands as well as legacy brands that have committed to GCP.”As he noted, it’s weird thinking of Google as the “underdog,” but in the cloud world, that’s their current lot – and in some ways, it’s creating more of a culture that’s conducive to working with tech brands that are mid-market and building momentum. “Their technology is great, and it feels like they want to work with vendors like us,” Nishant surmised. “So we're excited to have them as a good partner. And then, of course, some of the e-commerce partners we work with, they've been on GCP for a long time. And you know, we can do some joint selling and stuff like that together. So that's also pretty exciting.”<h3 id="more-possibilities-for-ai">More possibilities for AI</h3>Like its competitive cloud brethren, GCP has its own discrete AI initiatives. In fact, Google proper was early to the game with its bumbling Bard chatbot (adroitly <a target="_blank" href="https://cointelegraph.com/news/what-can-google-ai-chatbot-bard-now-gemini-do">rebranded to Gemini</a>), right around the time that Microsoft was touting its partnership with <a target="_blank" href="https://openai.com/">OpenAI</a>.AWS waited, launching late in 2023 with its Bedrock LLM and lining up with <a target="_blank" href="https://www.anthropic.com/">Anthropic</a> and <a target="_blank" href="https://stability.ai/">Stability.ai </a>to make up ground. We’re already in a sort of “AI Cold War,” with startups struggling to reach revenue and major models fighting to prove their performance in an increasingly skeptical landscape. It’s all had a chilling effect on investors, and they’re scrutinizing which technologies are delivering the AI goods. It's worth consulting <a target="_blank" href="https://www.gartner.com/en/articles/what-s-new-in-artificial-intelligence-from-the-2023-gartner-hype-cycle">Gartner's AI Hype Cycle</a> to reaffirm where we might be on the arc (although I can't be sure if their diagram is hallucinating). In its <a target="_blank" href="https://www.prnewswire.com/news-releases/composable-dxp-leader-contentstack-announces-new-partnership-with-google-cloud-302111266.html">press release</a> announcing the Google Cloud partnership, Contentstack indicated that customers would be able to take direct advantage of Google’s Cloud AI models. I asked Nishant what that meant for users – and why GCP presented an AI advantage over other clouds.“I think it's a very good question,” he said. “Obviously, with AI, there were a lot of different changes along the way, but we jumped on it. I think our first release was last January with the AI Assistant. I want to say we were first in the market, at least in the CMS world. But the way we architected it, we didn't just pick one service to ‘catch up.’ Our AI assistant and all the stuff we're doing with AI is more about optionality and giving our customers the ability to configure whatever LLM they want to bring to the table.” There are lots of choices out there for models, but hosting and training still present significant challenges for brands looking to tap the potential of AI. Google’s multimodal flexibility is a key benefit, and one of the reasons why Nishant is bullish on GCP. It’s also aligned with Contentstack’s pursuit of greater scalability and automation. “I think Google is an exciting one,” he continued. “They kind of fumbled in the beginning, but they keep iterating and making it better. We were one of the first ones to work with them to enable our customers with an option. On the content side, we built a full-on integration platform alongside Contentstack where you could automate and create content on the fly, get it approved, and launch it live. So you could create some really powerful workflows. And of course, Google's Gemini will be awesome for that.”<h3 id="why-it-matters">Why it matters</h3>Cloud infrastructure is a lot like plumbing. It’s obscured, living mostly behind walls and under cabinets. At times, you get your hands dirty dealing with a clog or a busted joint. One might say it’s ennuyeux – but at the same time, it’s absolutely vital to the modern software delivery experience.As someone who’s worked closely with AWS since 2016 (I’ve even given a few Tech Talks on subjects like serverless), I can say first-hand that the cloud ain't easy. It’s a minefield of madness, with problems always lurking in shadowy corners. Given the complexity involved with managing DevOps, authoring AWS Marketplace AMIs and CloudFormation templates, and defining licensing parameters, managing the considerations of one cloud is hard enough. But all three? Is it worth it?The answer is: yes. If you can dedicate the resources and support all the requirements. And there are many. To that end, it seems like Contentstack is committed to covering its bases and maximizing flexibility across the clouds.To Nishant’s point, more of the future sales motion will be focused on all three of the big cloud marketplaces, where SaaS procurement will continue to grow. By showing up universally, Contentstack is increasing its discoverability and preference. By further aligning with partners in each ecosystem, they can potentially offer more solution selling (which we’re already seeing in places like the AWS Competency programs).The cloud can be a decision-maker for customers. For brands that already have an established footprint with GCP and require a headless CMS or composable DXP, their first stop will likely be the Google Cloud Marketplace. Being available at the moment of need and deployable in an existing account greases the wheels and accelerates the buying journey. But rounding out the trifecta is just part of the competitive crucible for Contentstack. By making itself available across all three of the big cloud players, they’re sending a clear message that choice matters, and they’re committed to delivering on that. Finally, from an AI perspective, Contentstack has already been blazing trails. This just adds more fuel to the fire. Forget Google's initial faux pas – bringing Gemini to the fold could enhance a wide range of capabilities when integrated with tools like Contentstack, improving the search experience for customers as they engage with a brand’s digital experience. For Nishant, the value of investing in new technologies is clearly reinforced by his deep roots in headless and composability. There’s an ethos guiding the company’s innovation roadmap, and it has everything to do with the customer.“It'll be interesting to see where all this stuff goes,” he said. “I think from a Contentstack perspective, we just want to make sure we provide the kind of tooling and the right choice for our customers to go in whatever direction they want. We shouldn't block them from trying out new technologies, using our services, or even using someone else's services. You should be able to compose the experience you need, right? That's how we think about composability, and it's the whole difference with our company.”If I was standing below the Eiffel Tower, I might be inclined to say:C’est bon. <hr /><h3 id="upcoming-conferences">Upcoming conferences</h3> <img style="width:29.67%" src="https://cmscritic.com/ms-content/uploads/2024/01/cms-connect-2024-logo.png" alt="CMS Connect 24 logo" /><h4 id="cms-connect-24"><a target="_blank" href="https://www.boye-co.com/conferences/cmsconnect24">CMS Connect 24</a></h4>August 6-7, 2024 – Montreal, CanadaWe are delighted to present our first annual summer edition of our prestigious international conference dedicated to the global content management community. Join us this August in Montreal, Canada, for a vendor-neutral conference focused on CMS. Tired of impersonal and overwhelming gatherings? Picture this event as a unique blend of masterclasses, insightful talks, interactive discussions, impactful learning sessions, and authentic networking opportunities. <img style="width:29.58%" src="https://cmscritic.com/ms-content/uploads/2024/01/cms-kickoff-2025-logo.png" /><h4 id="cms-kickoff-25"><a target="_blank" href="https://www.boye-co.com/conferences/cmskickoff25/tickets">CMS Kickoff 25</a></h4>January 14-15, 2025 – Tampa Bay Area, FloridaJoin us next January in the Tampa Bay area of Florida for the third annual CMS Kickoff – the industry's premier global event. Similar to a traditional kickoff, we reflect on recent trends and share stories from the frontlines. Additionally, we will delve into the current happenings and shed light on the future. Prepare for an unparalleled in-person CMS conference experience that will equip you to move things forward. This is an exclusive event – space is limited, so secure your tickets today.

Contentstack ‘Reigns’ on Cloud Choice with Addition of Google Cloud Platform

<hr /> <a target="_blank" href="https://www.linkedin.com/in/gurdeepd?miniProfileUrn=urn%3Ali%3Afs_miniProfile%3AACoAAAATCdgBB_nMyWFHB28gQn7wit5H1YN8aiw">Gurdeep Dhillon</a> has some thoughts on “professional references.”Just after announcing his new gig as Chief Marketing Officer at <a target="_blank" href="https://cmscritic.com/products/contentstack">Contentstack</a> – a composable digital experience platform – he penned a brief but heartfelt post on LinkedIn, thanking friends and colleagues who vouched for his street creds in pursuit of this position.“What a wonderful thing it is to have people in your professional life that have become more than just colleagues,” he said, marveling at how a bench of business associates had evolved into friendships and advocates. People who have your back (and vice-versa). As Gurdeep noted, it’s important for future employers to have access to these sources to make informed decisions. Testaments to quality of work are table stakes, but hearing about the character of a candidate is gold. This is where the value of deeper connections and the oft-neglected practice of developing good relationships can’t be overstated.Even at a cursory glance, it’s safe to say that Gurdeep is a people person. That should serve him well in a role that’s all about scaling software users (people, n'est-ce pas?) by strengthening brand awareness, preference, and loyalty. With two decades of enterprise software experience under his belt, Gurdeep is reaching for the stars at Contentstack, buoyed by previous roles at some of the world’s most recognized technology companies like <a target="_blank" href="https://cmscritic.com/contentful-composable-content-platform-for-sap-commerce-cloud-now-an-sap-endorsed-app">SAP</a>, <a target="_blank" href="https://cmscritic.com/adobe-to-acquire-marketo">Marketo</a>, and <a target="_blank" href="https://cmscritic.com/cut-paste-delete-why-adobes-canceled-merger-with-figma-is-good-for-innovation">Adobe</a>. Heavy hitters to be sure.Gurdeep will report to Contentstack’s founder and CEO, <a target="_blank" href="https://cmscritic.com/contentstack-raises-57-5-million-in-series-b-round-qa-with-ceo-neha-sampat">Neha Sampat</a>, who has shepherded the headless-CMS-turned-DXP to incredible heights – raising a total of $169 million (thus far). From an evolutionary perspective, the company has recently been added to the <a target="_blank" href="https://cmscritic.com/thoughts-on-the-forrester-dxp-wave-2023-dont-judge-an-analyst-report-by-its-infographic">Forrester Wave for DXPs</a>, further cementing its expansion as a composable platform with a multitude of offerings. "Gurdeep is a great fit for our Contentstack tribe, both in expertise and values alignment," she said. “He understands the industry, and what it takes to capitalize on opportunity, and lead category creation. He knows digital experiences are the new competitive frontline for brands. Best yet, he is well regarded for his leadership style and ability to bring teams together to do the best work of their lives.”I had an opportunity to relay a few questions to the new Marketer-in-Chief as he takes the reins. Contentstack has certainly blazed trails over the last few years, but market conditions have shifted, along with the topology of the DX landscape. The game is evolving, and we're all strapping in – waiting for the next drop of the coaster. Gurdeep had some great insight on what’s ahead, the still-emerging value of composable, and how the role of the CMO is transforming. I also have some reflections on what this move means for Contentstack and the market at large. <h3 id="a-proven-legacy-of-leadership">A proven legacy of leadership</h3>Gurdeep’s work history reads like a “who’s who” of tech mammoths (the aforementioned Adobe, among others). But he’s also made his impact felt with brands that are key players in their respective industries but necessarily household names. Case in point: during his most recent CMO tenure at <a target="_blank" href="https://www.zuora.com/">Zuora</a> – a monetization software suite spanning pricing and packaging, billing, payments, and more – Gurdeep helped usher the company into the next phase of "The Subscription Economy" (more on that in a bit). He’s also lending an advisory shoulder to platforms like AudiencePlus and Goldcast, which gives him a more well-rounded view of the tech and business landscape. Like most of us, Gurdeep hasn’t gotten to the top of his game alone, and has consistently built and nurtured high-performing teams to deliver success. In his three-year tenure in <a target="_blank" href="https://cmscritic.com/products/adobe-experience-manager">Adobe's Digital Experience</a> business as a leader of both the <a target="_blank" href="https://cmscritic.com/products/adobe-commerce">Marketo and Magento</a> marketing organizations, he gained expertise – and empathy – for marketing and commerce leaders who are responsible for driving efficient growth. With a resume of this magnitude, Gurdeep could have the pick of the litter in a landscape of opportunities. I asked what attracted him to Contentstack, and how those attributes might play into his strategy for positioning the brand in a market of one.“For me, it was seeing the breadth and depth of iconic brands that are achieving the art of the possible through their adoption of Contentstack’s Composable DXP,” he explained. “It’s clear to me that Contentstack stands alone in terms of our position as the only Composable Platform player in this space. The spectrums that matter are monolithic versus composable and product versus platform. Contentstack wins on both.”<h3 id="cutting-through-the-composable-clutter">Cutting through the composable clutter</h3>As Gurdeep takes the marketing helm at a leading “composable DXP,” I wanted his perspective on the hotly-debated term. Over the last six months, I’ve tracked growing confusion across the landscape from buyers evaluating the field, but particularly from those who are trying to decipher the coded messaging. Where’s the differentiation when everyone claims to be composable?As platforms “race to the middle” – something I’ve spoken about frequently and discussed with <a target="_blank" href="https://cmscritic.com/critics/deane">Deane Barker at the CMS Kickoff</a> – vendors on both sides (composable headless and "traditional" composed DXPs) are evolving to meet the needs of customers. For Contentstack, how can marketing help lead the charge? “I’ve been thinking a lot lately about a Brand Relevancy Crisis that both B2B and B2C companies are facing,” Gurdeep said. “There’s a big onus on marketing teams to ensure they are delivering exceptional content and experiences to their audiences. You need a composable DXP to do that right.”<hr /><h4 style="text-align:center" id="“our-customers-have-the-flexibility-and-freedom-to-build-their-stack-their-way.-that’s-the-power-of-composable.”">“Our customers have the flexibility and freedom to build their stack their way. That’s the power of composable.”</h4><hr />There’s no question that companies are under pressure to perform, especially in a digital economy where it’s crowded and noisy – and loyalty can prove elusive. Likewise, marketing teams are feeling equitable pressure to deliver results, and Gurdeep believes a composable DXP like Contentstack is the answer. “I think there’s still a ton of education that needs to be done, showing people what the future could look like and highlighting the changemakers that are leading the way. I see an opportunity to do this better.”<h3 id="following-the-mach-momentum">Following the MACH momentum</h3>Full disclosure: as a member of the <a target="_blank" href="https://machalliance.org/board">MACH Alliance Executive Advisory Board</a>, I'm keeping a constant pulse on the composable movement. I believe in the tenets of open systems and love the idea of swappable standards. So while we're all helping to better define composability from an industry perspective, I endeavor to provide a balanced and unbiased of how these trends are impacting the market. Given Contentstack’s undeniable role in shaping the trajectory of the best-of-breed member ecosystem and its advocacy of open technology standards, I was curious how Gurdeep viewed the Alliance’s role as an objective outsider with monolithic roots. “As a founding member of the MACH alliance, Contentstack set out to educate the market on a better way to build digital experiences alongside other pioneers in this space,” he said. “With the growth of this Alliance over the past four years, we’ve gone from early adopters to early majority successfully, and now it’s all about how to make it easier to do business with composable vendors and partners.”And it’s true: Contentstack has been on the evolutionary horizon with MACH, taking a more active role to address key challenges. When I spoke to Neha Sempat in Amsterdam last June at the <a target="_blank" href="https://cmscritic.com/mach-two-conference-wrap-six-takeaways-from-the-composable-event-of-the-year">MACH Two event</a>, she talked about the importance of its <a target="_blank" href="https://www.contentstack.com/go-composable/charter">Composable Charter</a>, a manifesto of guiding principles for enterprises on the composable journey – which was signed by a gaggle of platforms. We also discussed the creation of a first-ever accountability platform to help ensure composable stacks are properly maintained when multiple technologies can present multiple points of failure. I've heard many horror stories about out-of-control hosting bills and other issues that have emerged from composable stacks. Who's in charge when the “stuff” hits the fan?Like many of the members of the MACH Alliance, Contentstack is also reliant on enterprise and agency partners to build composable solutions. I asked Gurdeep how he values the channel from a scalability perspective.“I see tremendous opportunities with SIs and Digital Agencies that specialize in composable,” he surmised. “Many are building accelerators that allow brands to adopt composable in a way that addresses change management and a lightning-fast time to value. These are game changers, especially for larger enterprises that need to start somewhere and expand from there.”<h3 id="why-it-matters">Why it matters</h3>Composable is still the soup du jour on the DX tech menu. As noted in the <a target="_blank" href="https://cmscritic.com/on-your-mach-get-set-grow-new-research-reveals-expanding-support-roi-for-mach">recently published research from the MACH Alliance</a>, the drift towards both the architectural and philosophical tenets of this burgeoning movement is clear, with big growth being forecast in the US. At the same time, it continues to be confusing morass as platforms try to reposition around the lexicon without alienating the market gods.Contentstack has been carrying the mantle of “composable DXP” for quite some time, and doing it adeptly. Last year <a target="_blank" href="https://cmscritic.com/contentstack-launch-aims-to-simplify-front-end-hosting-interview-with-dean-haddock-senior-product-manager">when I spoke to Dean Haddock</a>, a senior product manager for the company’s Launch offering, it was already deep into the messaging. By December, Contentstack was a fixture on the <a target="_blank" href="https://cmscritic.com/thoughts-on-the-forrester-dxp-wave-2023-dont-judge-an-analyst-report-by-its-infographic">Forrester Wave for DXPs</a> – a testament to its brand-rattling at the analyst level. Of course, being rolled in with traditional DXPs raised a lot of questions (and maybe a modicum of ire) about the definition of a “digital experience platform” in the composable era. At the same time, some downstream platforms experimented with shedding their headless skin, while monoliths embraced nomenclatures like “composable hybrid headless DXP” as a mantra. It’s all adding to that morass, and precisely why top-down marketing is so critical to reinforcing the right messages and cutting through the confusion for the buyer.The hiring of a new C-Level is also a throat-clearing moment, and Contentstack is sending a sharp signal to the market about its ambitions. By selecting someone with high-octane Adobe DNA, it’s leveling up to compete on the DXP grid with greater gusto. Simultaneously, things are in flux across the landscape: <a target="_blank" href="https://cmscritic.com/big-shift-at-sitecore-dave-oflanagan-takes-the-helm-as-interim-ceo">Sitecore just made a change at the CEO level</a> at a time when the company’s chief investment backer is contemplating a sale. M&amp;A activities look poised to rebound (although it’s still a wait-and-see situation). Seismic shifts in leadership are sometimes a sign that bigger moves are already in the pipeline, so we'll see how the Contentstack story evolves in 2024.<h3 id="finally,-let's-talk-about-cmos…">Finally, let's talk about CMOs…</h3>Yup. They’re in the hot seat – perhaps more so than any other manager in the C-suite. They’re experiencing tighter tenures than ever before, although some <a target="_blank" href="https://www.marketingdive.com/news/cmo-tenure-length-spencer-stuart/649279/">move on to bigger and better things</a>. But in a world where long games are getting shorter and shorter, CMOs live and die by the revenue sword. I’m not trying to be macabre or conjure Game of Thrones, but there are certain analogies about battlefields and dragons that certainly fit this job description.I asked Gurdeep what he thought about the role of the CMO given the recent decision by <a target="_blank" href="https://digiday.com/marketing/why-starbucks-elimination-of-its-global-cmo-indicates-an-evolution-of-the-role-not-a-canary-in-the-coal-mine/">Starbucks to eliminate the position</a> from its hierarchy, choosing instead to rely on decentralized leaders in different geographical regions. I don’t think it’s a harbinger of the CMO’s demise, but how is the job changing at a time when marketing is so essential to powering growth?“I think the role of the CMO is evolving in a few key ways,” he replied. “Now more than ever, the CMO is being held accountable to defining efficient growth strategies. This includes leaning into new technologies that help drive scale, especially generative AI. In B2B especially, CMOs are focusing more and more on customer-centricity – helping drive advocacy, retention, and ultimately expansion of the existing customer base. This is absolutely critical in an economic downturn when winning new logos is difficult for most vendors. Last but not least, CMOs are fighting the Brand Relevancy Crisis - trying to overcome the fact that there’s saturation across channels and it’s never been harder to rise above the noise, compounded by a cookie-less world and the explosion of AI-generated content.”It’s telling that Contentstack would invest in someone with ingrained knowledge and reverence for “The Subscription Economy,” as Gurdeep referenced. It speaks to the company’s view of where things are headed: more SaaS, less friction. Elegant tools that are powered by AI and free of code. And stuff that’s truly composable and, er… integrates seamlessly (I hate even writing that phrase, but you get the dream). At the end of the day, a Chief Marketing Officer is more than the sum of their parts. It’s not enough to know how to wield the technology and read between the analytics. This job requires empathy, and the most successful CMOs can tune into the customer’s frequency with passion and intention and guide the right resources to convert that interest into action. They also need to love what they do. Seriously. You can't go into a creative leadership role like this without a corpus callosum that modulates the right modicum of creativity with an appetite for data. Given how much today's CMOs have to know, I asked Gurdeep what keeps him excited and engaged about marketing – so he can tune in accordingly. “I love changing people’s minds,” he said. “When you show somebody what their world could look like if they step through the door to the other side, it’s an incredible feeling. And in my opinion, the best way to do that authentically is with helpful, relevant content and experiences, built with empathy for your audience. I call it Audience Marketing and it’s absolutely shaped by my roots in content. You can’t lose if you’ve created a genuine connection with your audience over time, because when they are ready to address their challenges with a technology decision, they will almost assuredly come to you.”Well said. And precisely why he has amazing professional references.  <hr /><h3 id="upcoming-conferences">Upcoming conferences</h3> <img style="width:29.67%" src="https://cmscritic.com/ms-content/uploads/2024/01/cms-connect-2024-logo.png" alt="CMS Connect 24 logo" /><h4 id="cms-connect-24"><a target="_blank" href="https://www.boye-co.com/conferences/cmsconnect24">CMS Connect 24</a></h4>August 6-7, 2024 – Montreal, CanadaWe are delighted to present our first annual summer edition of our prestigious international conference dedicated to the global content management community. Join us this August in Montreal, Canada, for a vendor-neutral conference focused on CMS. Tired of impersonal and overwhelming gatherings? Picture this event as a unique blend of masterclasses, insightful talks, interactive discussions, impactful learning sessions, and authentic networking opportunities. <img style="width:29.58%" src="https://cmscritic.com/ms-content/uploads/2024/01/cms-kickoff-2025-logo.png" /><h4 id="cms-kickoff-25"><a target="_blank" href="https://www.boye-co.com/conferences/cmskickoff25/tickets">CMS Kickoff 25</a></h4>January 14-15, 2025 – Tampa Bay Area, FloridaJoin us next January in the Tampa Bay area of Florida for the third annual CMS Kickoff – the industry's premier global event. Similar to a traditional kickoff, we reflect on recent trends and share stories from the frontlines. Additionally, we will delve into the current happenings and shed light on the future. Prepare for an unparalleled in-person CMS conference experience that will equip you to move things forward. This is an exclusive event – space is limited, so secure your tickets today.

Contentstack just hired an ex-Adobe exec as CMO. Here’s why it matters

<hr /> As omnichannel continues to evolve digital strategies for brands, composable and <a target="_blank" href="https://cmscritic.com/top-free-headless-cms-platforms">headless</a> solutions are finding growth opportunities across a multitude of industries. This includes the healthcare technology marketplace, where digital experiences and e-commerce are critical to the business imperative. This week, <a target="_blank" href="https://cmscritic.com/products/contentstack">Contentstack</a> amplified that growth in the hearing care vertical. The composable digital experience platform (DXP) provider announced the<a target="_blank" href="https://report.sonova.com/2020/en/audiological-care-business/"> </a><a target="_blank" href="https://www.sonova.com/en/audiologicalcare-us">Audiological Care division of Sonova</a> – a global leader in innovative hearing care solutions – has selected Contentstack to power its migration to a <a target="_blank" href="https://cmscritic.com/what-is-a-content-management-system-cms">headless CMS</a> solution. This is part of a broader digitalization strategy for Sonova, one that positions omnichannel at the forefront. “Our digital transformation goals required a solution that allows us to get ahead of the market changes and cater to the unique needs of our customer base,” said <a target="_blank" href="https://www.linkedin.com/in/varungupta85/">Varun Thunuguntla</a>, Digital Marketing Director for Sonova's Audiological Care business. "Contentstack gives us the flexibility to create more content with speed and deploy a number of personalized features to improve our customers' experience. At the same time, it enables us to improve internal collaboration across markets whilst providing the structure we need to scale our business, quickly integrate new and emerging tools, and future-proof our operations.” Futureproofing appears to be a key element in the decision-making for Sonova's selection of Contentstack. According to the company's press release, Contentstack will power web and digital experiences within Sonova’s Audiological Care division across its global markets. As part of its omnichannel strategy, additional touchpoints will follow in later phases. <h3>Powering omnichannel experiences with headless CMS</h3>Sonova’s Audiological Care business required a modern content management system to support content creation and improve collaboration with its new website. The company also sought a solution that enabled it to respond quickly to evolving business needs. With Contentstack’s headless CMS behind its websites, Sonova can now realize these goals. According to the press release, the move to Contentstack will help ensure consistency, improve internal workflows, and enhance content output speed and sharing across markets. By taking a composable, <a target="_blank" href="https://cmscritic.com/the-future-is-composable-a-conversation-with-new-mach-alliance-president-casper-rasmussen">MACH-based approach</a>, Sonova's Audiological Care division will be able to accelerate the deployment of new features to its websites and deliver more personalized experiences across all channels. In addition, Contentstack’s extensive API library will enable Sonova to deploy and demote applications per their business needs with greater ease.    “Sonova Audiological Care business is a perfect example of how composable technology can empower businesses for years to come,” said <a target="_blank" href="https://www.linkedin.com/in/ramonweterings/">Ramon Weterings,</a> VP Sales EMEA at Contentstack. “Through the power of MACH, businesses can benefit from the latest best-of-breed solutions to continue to innovate and accelerate growth at the speed of their imagination. Contentstack’s 'Care Without Compromise' initiative ensures the successful migration into composable whilst working closely with Sonova Audiological Care to introduce new tools to support their evolving business goals.” Sonova’s Audiological Care business chose Contentstack for its leading position in the composable digital experience space. With Contentstack, Sonova is now armed with the latest technology to manage organic growth and adapt more quickly and easily to the ever-evolving needs of its customers.

Contentstack Powers Growth in Hearing Care with Sonova

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<hr /> If you build it, they will come. That's always been true for <a target="_blank" href="https://cmscritic.com/aws-joins-mach-alliance-as-enabler-member-reflects-growth-of-cloud-native-solutions">AWS</a>. As the world's leading provider of cloud infrastructure services, Amazon has maintained an unprecedented pace of innovation, delivering such groundbreaking technologies as <a target="_blank" href="https://aws.amazon.com/ground-station/">Satellite Ground Station as a Service</a> (yes, it's a real thing).But Amazon has also relied on its partner ecosystem to build on top of these services and make it all marketable. These companies are leveraging AWS cloud technologies in novel ways to swing for the fences and deliver commercial products at scale. Of course, building a Field of Dreams in the AI game has proven challenging for the cloud behemoths. While <a target="_blank" href="https://www.nytimes.com/2023/01/12/technology/microsoft-openai-chatgpt.html">Microsoft doubled down on ChatGPT</a> and Google <a target="_blank" href="https://nypost.com/2023/02/08/google-ai-chatbot-bard-flunks-during-firms-highly-touted-rollout/">fumbled Bard</a> at first base, AWS stood by and studied the plays – waiting for the right moment. Some say they dragged their feet, but the long game might just be paying off. In addition to the launch of its <a target="_blank" href="https://aws.amazon.com/bedrock/">Amazon Bedrock</a> service for building generative AI solutions, the company just invested <a target="_blank" href="https://www.reuters.com/markets/deals/amazon-steps-up-ai-race-with-up-4-billion-deal-invest-anthropic-2023-09-25/">$1.25 billion in Anthropic</a>, a San Francisco-based AI startup that was previously being courted by Amazon's rivals.Now, AWS partners and builders are harnessing the power of Bedrock to enhance their products and services – including headless <a target="_blank" href="https://cmscritic.com/what-is-a-content-management-system-cms">content management</a> and digital experience platforms (DXP). Case in point: <a target="_blank" href="https://cmscritic.com/products/contentstack">Contentstack</a>, a leading Composable DXP provider. Recently, the company announced the integration of Amazon Bedrock into its Automation Hub and AI Assistant. This strategic move offers customers access to Amazon’s newest AI capabilities, allowing them to select the best AI provider to match their needs."Contentstack remains committed to pushing the boundaries in AI-driven digital experiences and content management. By partnering with AWS and integrating Amazon Bedrock, we are bringing that power to our customers," said <a target="_blank" href="https://www.linkedin.com/in/conoregan/">Conor Egan</a>, VP of Product at Contentstack. "AI has caused a major shift in how companies market and consumers buy. This partnership means our customers will be ready to meet that challenge with a modern DXP experience."<h3>What is Amazon Bedrock, and why does it matter? </h3>Amazon Bedrock is a fully managed service that offers foundation models from Amazon and top AI startups. With this integration, Contentstack users can leverage the power of <a target="_blank" href="https://aws.amazon.com/bedrock/">various foundation models</a> to find the one that best fits their unique use case, all within the familiar Contentstack environment. The company's press release did point out that image-generating models are not supported in the text interface at this time.With Contentstack's flexible approach, customers who prefer Amazon’s cloud solutions for scalability and security can now easily align their AI strategies with their existing operational setup.Benefits of the Amazon Bedrock integration include:<ul><li>Greater AI Diversity: Alongside existing options, users can now select from new AI offerings like AI21 Labs, Anthropic’s Claude, and Amazon’s Titan models.</li><li>Robust Security: Amazon Bedrock's secure API ensures data integrity while allowing private customization of foundational models.</li><li>Streamlined Procurement: Enterprises already using Amazon services can now easily integrate Amazon Bedrock into their Contentstack environment, simplifying the procurement process.</li><li>AI-Powered Automation: Deploy generative AI applications and workflows using the Amazon Bedrock Connector in Automation Hub.</li><li>AI-Driven Content Creation: Amazon Bedrock enriches AI Assistant, making tasks like text summarization and keyword extraction easier.</li></ul><h3>Integrated with Automation Hub and AI Assistant</h3>In a <a target="_blank" href="https://cmscritic.com/a-closer-look-at-contentstacks-ai-features-with-christine-masters-senior-product-manager">previous interview</a> with Christine Masters, Contentstack's AI product manager, we went in-depth on the company's AI Assistant and its full breadth of features. The new Amazon Bedrock integration applies to both its AI Assistant and Automation Hub capabilities, extending the flexibility and resources available to businesses keen on integrating AI into their operations.Contentstack’s Automation Hub, a core product within its Composable DXP, is a visual workflow builder that automates and simplifies content operations and digital experiences. It allows developers and business stakeholders to easily create and manage complex, automated workflows with trigger-and-event architecture. With an array of third-party connectors available in the Marketplace, it enables rapid integration across various digital tools, eliminating the need for costly middleware and additional technical expertise.The Contentstack AI Assistant, now generally available, is a free tool available as a one-click install from the <a target="_blank" href="https://www.contentstack.com/marketplace/ai-assistant">Contentstack Marketplace</a>. It simplifies the content creation process by using AI-powered explicitly by user-selected Large Language Models (LLMs). Users can generate high-quality content, SEO keywords, and translations more efficiently.

Contentstack Integrates with Amazon Bedrock AI to Power the Future of Digital Experiences

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