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contentstack Article

Contentstack just acquired Lytics, a real-time customer data platform. Here’s why it matters

matt-garrepy

<hr /> For brands in any industry, competing on price can be a slippery slope. In some cases, it’s an elevator to the bottom floor – even an indicator of broader commoditization.There’s a case to be made for aggressively grabbing market share if conditions are ripe, like when products are experiencing higher-than-average churn or delivering a poor experience. Sometimes, buyers might already be looking to upgrade to an alternative and simultaneously trim the bottom line. If the timing’s right, a deep discount can lead to quick wins.For <a target="_blank" href="https://cmscritic.com/products/contentstack">Contentstack</a>, the stars are apparently lining up for an ambitious play on price, and they’re throwing down the gauntlet. Yesterday, the composable digital experience platform and enterprise <a target="_blank" href="https://cmscritic.com/what-is-a-content-management-system-cms">headless CMS</a> announced its new <a target="_blank" href="https://explore.contentstack.com/retire-the-legacy">“Retire the Legacy” offer</a>. The program is pointed at brands that feel trapped in their legacy CMS solutions and are struggling with long-standing technical debt entrenched in their marketing tech stacks. “Retire the Legacy” provides a sort of life ring for customers struggling to stand out amidst a brand relevancy crisis – something I’ve spoken about with <a target="_blank" href="https://cmscritic.com/contentstack-raises-57-5-million-in-series-b-round-qa-with-ceo-neha-sampat">Neha Sampat</a>, Contentstack’s founder and CEO, in multiple interviews. This program aims to de-risk the move to a modern DXP for new customers, helping them mitigate the barriers in a meaningful way. "We speak with hundreds of customers every month who are regularly disappointed by their legacy, monolithic CMS," Sampat noted. “These brands want to modernize, but they feel stuck, technologically and contractually. We're taking this all off the table, betting on ourselves and on the power of our technology to reimagine possible for these customers.”Not only is Contentstack banking on its value proposition as a leading composable DXP to move the needle for brands, but it’s also suggesting that customers who move to their platform can reduce their current license fees by 50%.That’s a big number. And, as you might guess, requires a bit of qualification. First, the “Retire the Legacy” offer only applies to customers who have existing DX implementations using <a target="_blank" href="https://cmscritic.com/products/adobe-experience-manager">Adobe Experience Manager</a>, <a target="_blank" href="https://cmscritic.com/products/sitecore">Sitecore</a>, and <a target="_blank" href="https://docs.oracle.com/en/cloud/paas/content-cloud/headless-cms.html">Oracle</a>. There are also explicit terms and conditions, which require attending a demo by December 31st, 2024. You can mull through some of the other T’s &amp; C’s <a target="_blank" href="https://explore.contentstack.com/retire-the-legacy">on their website</a>. Look, platforms are under increasing pressure to grow, particularly when there are expectations from investors to drive returns. It's not a shocker that this trifecta of specific competitors is the focus of this program (they are, indeed, legacy platforms). It tells us a lot about how Contentstack is reading the tea leaves across the competitive landscape, and where they see potential opportunity.Will a deal like this shake enough trees? Here are some things to consider.<h3 id="helping-brands-get-“unstuck”">Helping brands get “unstuck”</h3>Contentstack has consistently framed the existential ecosystem challenges over the last year. Its case is quite clear: brands are mired in the muck, trying to remain relevant in a market of fleeting loyalty, particularly in digital commerce and retail. In my last discussion with Sampat, we even touched on the state of physical stores as businesses drift towards digital. I recommend checking out a few of the recent <a target="_blank" href="https://cocktailsand.substack.com/p/second-serves-a-great-low-abv-cocktail">Cocktails &amp; Commerce</a> newsletters for some sobering stats (see what I did there?)We all know that consumers are being profusely bombarded with marketing detritus from every direction, and standing out is becoming increasingly difficult. Based on one metric from Contentstack, 90% of markets have seen their digital channels lose effectiveness. That’s a hit – and an urgent call to action.To compete in this digital-first world, brands have to deliver dynamic, personalized experiences that are automated and augmented by high-value AI applications. Additionally, marketers can’t be hamstrung by development – they need to be nimble and agile. By answering this call with the right blend of flexibility and scalability, Contentstack is codifying its value by giving brands more control over their destiny.<h3 id="the-whole-enchilada-for-half-the-cost?-">The whole enchilada for half the cost? </h3>With its “Retire the Legacy” program, Contentstack is putting its money where its mouth is – betting on its people, processes, and technology to deliver a sustainable outcome with 50% savings on existing licensing fees. On one hand, it speaks to their well-earned confidence. On the other, depending on the terms of a legacy licensing agreement (this is where the terms and conditions come in), it presents obvious risks. There are multiple dimensions to any deployment; my guess is that they’ve analyzed exactly how to eat the enchilada from every conceivable direction.At the core of its value play is the company’s headless CMS, which has been infused with a wide range of capabilities to support the needs of marketers. This includes some dynamite <a target="_blank" href="https://cmscritic.com/seeing-in-a-headless-world-contentstack-introduces-new-visual-building-capabilities-for-marketers">visual building capabilities</a> – which we covered last month – buoyed by an API-first, cloud-native <a target="_blank" href="https://machalliance.org/mach-technology">MACH architecture</a>. This enables everything from personalization to <a target="_blank" href="https://cmscritic.com/contentstack-fires-up-brand-relevant-ai-powered-personalization-at-contentcon-2024">brand-aware GenAI</a> to enhanced automation and workflows.Underneath it all is the company’s signature <a target="_blank" href="https://www.contentstack.com/customer-care">“No-fail Promise,”</a> part of its Care Without Compromise platform. Powered by people, knowledge-based programs, and a bevy of resources, these vital structures have earned Contentstack a 98% customer satisfaction rating and a 97% customer retention rate. Those are gloat-worthy figures.This dedicated commitment to success is serving them well. <a target="_blank" href="https://www.linkedin.com/in/jguthmann/">Jasmin Guthmann</a>, Head of Contentstack’s corporate communication, states in a video on the site that supporting customers on every step of their composable journey is “just how we operate.” The proof is clear in Contentstack’s numerous success stories with global brands. <figure class="media"><div data-oembed-url="https://www.youtube.com/watch?v=-NZ9keroA5A"><div style="position:relative;padding-bottom:100%;height:0;padding-bottom:56.2493%"><iframe src="https://www.youtube.com/embed/-NZ9keroA5A" style="position:absolute;width:100%;height:100%;top:0;left:0" frameborder="0" allow="autoplay; encrypted-media" allowfullscreen></iframe></div></div></figure> <h3 id="so-what’s-the-real-deal-with-this-deal?">So what’s the real deal with this deal?</h3>I mentioned commoditization in the very beginning. “The Great Rebalancing” has cometh, and most platforms in our market have become… well, universal in what they offer (I guess that word is catching on). It doesn’t mean they do it all, or that everything is in perfect parity. I'd be suspicious of any platform making that claim, and I prefer messaging that clearly details what a product is as much as it isn't. But between the plethora of visual builders, headless capabilities, hosting, etc… many of the pure categorical differentiators have been washed away. That could make price a more pertinent factor.To further confuse the category dilemma, platforms like Contentstack have <a target="_blank" href="https://cmscritic.com/forrester-dxp-wave-2023-vendor-commentary">joined the chorus of DXPs</a> on the analysts’ radars, giving them far more competitive clout in the evaluation matrix. At the same time, legacy vendors have been ebbing further into the land of composability (or a certain definition of the term). That includes Sitecore, which has been making headway with its <a target="_blank" href="https://cmscritic.com/sonic-boom-sitecore-surges-past-500m-in-arr-heres-why-it-matters">XM Cloud</a>.Again, everyone’s ending up in the same place. Where does this land Contentstack? In a solid position – one where it can capitalize on the churn and disappointment that customers have with their legacy products. Even if a vendor is now offering more composable solutions, brands are looking to the future. And for many, these legacy vendors might feel like the past. It’s no mistake that we see AEM, Sitecore, and Oracle (maybe less so) in the competitive crosshairs. They’re big targets, but also the ones fighting their own legacy tech and the old paradigms around licensing. We’re not seeing this offer volleyed at open source platforms or other downstream targets – just the platforms with domain over large enterprise accounts. In this sense, it’s a logical strategy.About that 50% pitch: Sure, it’s a familiar tactic. Will it work? The devil’s in the details, and I think it depends on a number of factors. The real key for Contentstack is selling outcomes and focusing on where it shines. I’ve watched it nail its AI roadmap from the beginning, investing early in high-utility automation and rolling into <a target="_blank" href="https://cmscritic.com/contentstack-fires-up-brand-relevant-ai-powered-personalization-at-contentcon-2024">brand-relevant personalization</a>.Along with its AI-boosted roadmap, bolstering the soft benefits can be critical to expressing its differentiated value. This includes that “No-fail Promise,” which provides more confidence for brands considering a <a target="_blank" href="https://cmscritic.com/mach-alliance-expands-certification-scope-to-include-offerings-within-larger-vendors">MACH strategy</a> – and we know those journeys can be fraught with peril. In this regard, Contentstack has been a sort of glue for MACH stacks, where performance accountability is often an open-ended question.Cutting costs is cool, and it may become a more decisive factor as economic conditions shift. But remember, buyers are smart. Odds are, they’re doing their homework, carefully weighing options beyond just the budget. Can this platform really deliver what I need? Can I compete more effectively? What exactly am I “future-proofed” for?As Contentstack’s CRO <a target="_blank" href="https://www.linkedin.com/in/todd-rathje-b606356/">Todd Rathje</a> observed, brands are entrenched in a battleground that looks nothing like it did in the decades prior. They need an experience edge, and Contentstack has been delivering that in spades and at scale. But even with those advantages, it's a crowded range with more choice – and more confusion. As such, clear is the new clever.CMS vendors have to be flexible with their licensing and pricing models. It’s the SaaS way, and composable is where the traction is. But at the end of the day, it’s really all about the value they deliver. To that end, brands need to carefully consider their goals when making their selections. I like Contentstack. It has many of the pieces it needs to make a strong case in modern composable stacks. Maybe it can snare more share by offering a 50% deal like this, but it might already have 100% of what it needs to keep winning. <hr />Looking for guidance on Contentstack? If you’re evaluating platforms, <a target="_blank" href="https://cmscritic.com/cms-selection-service">talk to us. </a> <h3 id="upcoming-events">Upcoming Events</h3> <img style="width:26.74%" src="https://cmscritic.com/ms-content/uploads/2024/10/sitecore-symposium-logo.png" alt="" /><h4 id="sitecore-symposium-2024"><a href=" https://www.boye-co.com/conferences/cmskickoff25">Sitecore Symposium</a> 2024</h4>October 15-18, 2024 – Nashville, TennesseeStandout digital experiences start here! Sitecore Symposium is the leading industry conference for digital professionals to learn about digital experience management, digital customer experience, and related marketing topics. Featuring 100+ sessions, 40+ top customer brands, and Sitecore's largest gathering of marketing leaders, technologists, and our partner ecosystem. <a target="_blank" href="https://symposium.sitecore.com/">Get your tickets today!</a> <img style="width:29.58%" src="https://cmscritic.com/ms-content/uploads/2024/01/cms-kickoff-2025-logo.png" /><h4 id="cms-kickoff-2025"><a href=" https://www.boye-co.com/conferences/cmskickoff25">CMS Kickoff 2025</a></h4>January 14-15, 2025 – Tampa Bay Area, FloridaJoin us next January in the Tampa Bay area of Florida for the third annual CMS Kickoff – the industry's premier global event. Similar to a traditional kickoff, we reflect on recent trends and share stories from the frontlines. Additionally, we will delve into the current happenings and shed light on the future. Prepare for an unparalleled in-person CMS conference experience that will equip you to move things forward. This is an exclusive event – space is limited, <a target="_blank" href="https://www.boye-co.com/conferences/cmskickoff25/tickets">so secure your tickets today.</a>

Contentstack’s “Retire the Legacy” offers big savings by shedding older CMS tech. What’s behind the deal?

<hr /> They say seeing is believing. And what I’ve seen in 2024 has made this “The Year of Visual Builders and Editors.”Hold your applause. I think the marketers in the room are fainting. But it's true. Going back a bit, we’ve seen the slow and steady march of tools that stitch together the missing visual threads for headless CMSes. The pace has picked up over the last 12 months. I won't debate the vicissitudes of “racing to the middle.” It's been conjured quite enough, thank you. Suffice it to say that headless platforms would inevitably introduce their own visual solutions to balance out the benefits. And why not? It allows them to deliver a more complete and connected experience that's closer to the source. In other words, it’s a good thing. Behind it, of course, is the unintended consequence of rapid innovation. It’s sad that our gushing, omnichannel exuberance for all things decoupled left “the marketing folk” in the dark. They were, after all, kind of essential to the whole content thing.But hey, that’s the beauty of modern technology, right? Even if you rush like Reid Hoffman, it’s never too late to update your product.I’ll hand it to <a target="_blank" href="https://cmscritic.com/products/contentstack">Contentstack</a> for pushing the boulder uphill earlier in the journey. They’re always striving to lead, and the company’s drive to position itself as a “Composable DXP” was a progressive move – one that reflects a deep focus on translating the voice of its customers. I think it’s paying off in dividends, providing a decisive edge as they introduce more features that up the ante for modern enterprises. Now, the company is further mending the marketing fences with the launch of native drag-and-drop visual capabilities in its composable CMS environment. Contentstack’s <a target="_blank" href="https://www.contentstack.com/platforms/visual-building">new Visual Builder</a> is an experience-crafting toolset, combining the benefits of its industry-leading headless CMS with a powerful slate of visual capabilities. Purpose-built for marketers, Visual Builder accelerates workflows, enabling creators to actually see their work – both present and future – in a headless environment. The announcement was made today at <a target="_blank" href="https://www.contentstack.com/contentcon-europe">ContentCon Europe in London</a>, which featured speakers from noteworthy brands like Paula's Choice, LADbible, Miele, and more.To be sure, other platforms across the headless and DXP spectrum are introducing an array of in-app builders and editors. As I said, this year has seen a flurried buzz of announcements surrounding this manner of tooling, which has recently reached a fevered pitch. But Contentstack’s visual tools are just the tip of its proverbial iceberg. Along with its <a target="_blank" href="https://cmscritic.com/what-is-a-content-management-system-cms">headless CMS</a> features, its new Visual Builder is augmented by brand-aware generative AI, personalization, and automation features that truly unlock the value for marketers. "I love that we're overcoming an obstacle for our customers,” said <a target="_blank" href="https://www.linkedin.com/in/nehasampat/">Neha Sampat</a>, founder and CEO of Contentstack. “But what I love even more is how this capability combines with personalization, automation, and GenAI to be true to our North Star: The world's best digital experiences run on Contentstack.”The new visual tools also promise a better authoring experience for users, giving them unmatched clarity around content creation while simplifying and accelerating each step of the process. Marketers stand to gain greater control and flexibility, armed with the ability to see, edit, and manage content with greater ease and accuracy. “We're not focused on one-and-done capabilities,” Sampat explained. “Instead, we work relentlessly toward complete solutions that allow brands – and the marketers and developers within them – to rise above the noise."<h3 id="natively-visualizing-the-possibilities">Natively visualizing the possibilities</h3>As more organizations embrace headless CMS and roll towards composable, the need for business users to visualize their work has increased. The emphasis on backend experience creation has been mired in a swell of complicated planning and trial-and-error processes, all of which impacted the marketer mindset around headless. Contentstack's new Visual Builder aims to solve this problem, offering a complete set of tools for users to create and see their work in real time across any persona. It’s also keenly focused on delivering flexibility and simplicity through a range of features. Perhaps most notable are the drag-and-drop blocks, enabling users to seamlessly create layouts by adding or rearranging predefined content blocks on a page – all without the need for developer support or resources. This can include things like content cards and other components, providing an on-brand, customizable experience that keeps design and brand elements inside the guardrails. <figure class="image image-style-align-center image_resized" style="width:69.76%"><img src="https://cmscritic.com/ms-content/uploads/2024/09/contentstack-dragdropblocks.png" alt="" /></figure>Contentstack's drag-and-drop builder featuring card components The new toolset also offers live and in-line editing capabilities, allowing content creators to make quick edits directly to a page with role-aware permissions for control and accuracy. The contextual UI highlights editable areas like headers and text areas, allowing users to swap images, update copy, and make other changes without breaking format. This is something that traditional web CMSes have offered and has been missing from the headless mix.There’s also a trick timeline feature that provides a chronological view of your content, allowing you to compare versions side by side, collaborate around reviews, and improve the publishing workflow. Audience preview is another key benefit. It enables marketers to see content in real time to know exactly how it will appear in different campaigns or targeted activities. When combined with Contentstack’s Personalize capabilities, it allows marketers to see how content will appear based on customer behavior, experiment results, and other details. <figure class="image image-style-align-center image_resized" style="width:76.94%"><img src="https://cmscritic.com/ms-content/uploads/2024/09/contentstack-audience-segments-2.png" alt="" /></figure>Contentstack's audience preview provides rich controls and personalization capabilities All of the new Visual Builder’s features are deployed on a foundation of strong governance, ensuring that team members have the right level of access and administrators have control over their teams with role-based permissions. <h3 id="powering-experiences-with-ai,-personalization,-and-composability">Powering experiences with AI, personalization, and composability</h3>Today’s announcement at ContentCon London amplifies Contentstack's previous introduction of premium capabilities, all designed to help customers reimagine personalization at scale. This includes the aforementioned <a target="_blank" href="https://www.contentstack.com/platforms/personalize">Contentstack Personalize</a>, which infuses a segmentation and testing engine directly into its CMS to address fragmented content production.On the AI front, Contentstack has already been blazing trails across its digital ecosystem. With its exclusive <a target="_blank" href="https://www.contentstack.com/docs/content-managers/brand-kit/about-brand-kit">Brand Kit capabilities</a>, the company is solving the conundrum around vanilla AI-generated content by making it brand-aware and hyper-relevant to organizations. <a target="_blank" href="https://www.contentstack.com/platforms/automate">Contentstack Automate</a> is another piece of the pie, thwarting the challenges of operationalizing and repeating large volumes of personalized content with greater efficiency. And then there’s the force multiplier of composability throughout the system. With Contentstack, marketers can pull content not just from their CMS, but from other sources like a DAM or PIM to power their experiences at scale. This is reinforced by the platform's MACH-centricity, which enables greater flexibility with open and scalable architectures that allow marketers, developers, and organizations to assemble the right stack for their needs and connect data from almost anywhere. Underscoring all of this innovation is Contentstack’s "no fail" promise to customers. This includes its unique <a target="_blank" href="https://www.contentstack.com/academy/content/ai-accelerator">AI Accelerator program</a>, designed to guide customers from zero to fully deployed with AI in 45 days or less. Contentstack Academy is also part of the knowledge investment, arming business and technical users with the skills and resources they need to build superior content organizations.<h3 id="why-it-matters-">Why it matters </h3>When I last <a target="_blank" href="https://cmscritic.com/contentstack-fires-up-brand-relevant-ai-powered-personalization-at-contentcon-2024">spoke with Neha Sampat and Conor Egan</a>, Contentstack’s VP of Product, they were prepping for ContentCon 2024 in Austin. In addition to the local lure of the event’s destination (also the company’s home base), we discussed their collective vision for AI-powered personalization, and how companies are prioritizing it amidst a brand relevancy crisis.Also stymieing that crisis: a lack of control for marketers to be more proactive and reactive. Despite the many developer-centric benefits of a headless CMS, these talented practitioners need the agility and nimble resources of robust visual building tools to realize their ideas and accelerate time-to-market – and ultimately attain the benefits of what Neha calls “Personalization Reimagined.” I’m not trying to demonize the developer here. Quite the opposite. While adding a visual builder to its feature set serves the marketer’s goals, the real gamechanger is the harmonization of capabilities for both developers and marketers alike – enabling them to collaborate around reusable components that set creators free with a visual drag-and-drop feature that is simple, elegant, and incredibly fast to use.  "Now marketers can build and see what they're doing, which will help them achieve the Holy Grail of personalized digital experiences at scale, faster," said Egan. “But this isn't just a story about enabling marketers. The headless world rests on the shoulders of the modern developer and we've assembled the best tools and learning paths to make that happen.”Now, we’re finally seeing in a headless world – and Contentstack is opening our eyes to what’s possible.   <hr /> <img style="width:29.58%" src="https://cmscritic.com/ms-content/uploads/2024/01/cms-kickoff-2025-logo.png" /><h4 id="cms-kickoff-2025"><a href=" https://www.boye-co.com/conferences/cmskickoff25">CMS Kickoff 2025</a></h4>January 14-15, 2025 – Tampa Bay Area, FloridaJoin us next January in the Tampa Bay area of Florida for the third annual CMS Kickoff – the industry's premier global event. Similar to a traditional kickoff, we reflect on recent trends and share stories from the frontlines. Additionally, we will delve into the current happenings and shed light on the future. Prepare for an unparalleled in-person CMS conference experience that will equip you to move things forward. This is an exclusive event – space is limited, <a target="_blank" href="https://www.boye-co.com/conferences/cmskickoff25/tickets">so secure your tickets today.</a>

Seeing in a Headless World: Contentstack Introduces New Visual Building Capabilities for Marketers

Contentstack Fires Up Brand-Relevant, AI-Powered Personalization at ContentCon 2024

<hr /> When I spoke to <a target="_blank" href="https://www.linkedin.com/in/patelnishant/">Nishant Patel</a> last week, he was floating on cloud nine.You might assume it’s because the company he co-founded, <a target="_blank" href="https://cmscritic.com/products/contentstack">Contentstack</a>, just announced the addition of <a target="_blank" href="https://cmscritic.com/products/google-cloud-platform">Google Cloud Platform</a> to its offerings. This puts the headless CMS-turned-composable-DXP in the unique position of providing deployments across all three of the major cloud providers.For those of us who work extensively in the cloud, we know it's a complex morass – and managing service architectures for diverse infrastructures like <a target="_blank" href="https://cmscritic.com/products/aws">AWS</a>, <a target="_blank" href="https://cmscritic.com/products/microsoft-azure">Azure</a>, and GCP can present quite an entanglement. We’ll get into more of the “why,” but suffice to say that choice is driving much of the calculus.No, Nishant’s lighter-than-air status was less banal and more sophistiquée in nature: he took my call whilst strolling the streets of Paris, absorbing the springtime air. I asked if he could spot the Eiffel Tower from his vantage point.“I can't see over the buildings, but it's beautiful here,” he remarked. “It's awesome. Just an amazing day.” C’est la vie.There seems to be a persistent positive vibe going around at Contentstack these days, whether it’s along the Champs-Élysées or elsewhere. The company continues its charge beyond headless as a full-featured ecosystem for powering omnichannel experiences. This includes the <a target="_blank" href="https://cmscritic.com/contentstack-launch-aims-to-simplify-front-end-hosting-interview-with-dean-haddock-senior-product-manager">addition of Launch</a>, a front-end hosting solution, <a target="_blank" href="https://www.contentstack.com/automation-hub">Automation Hub</a> for composing stacks, and a <a target="_blank" href="https://cmscritic.com/a-closer-look-at-contentstacks-ai-features-with-christine-masters-senior-product-manager">bevy of AI capabilities</a> that offer more than the usual pre-fixe menu of generative content features. This evolution towards a more complete vision beyond CMS also garnered the attention of analysts, catapulting the company onto <a target="_blank" href="https://cmscritic.com/forrester-dxp-wave-2023-vendor-commentary">Forrester’s 2023 Wave Report</a> for DXPs as a Strong Performer – outpacing a number of traditional players and chief rival <a target="_blank" href="https://cmscritic.com/products/contentful">Contentful</a>. As CTO, Nishant is focused on more than just Contentstack’s capabilities. He’s also concerned with how enterprises can deploy it, particularly on their cloud of choice. When we connected in March of 2022, the company had <a target="_blank" href="https://cmscritic.com/contentstack-offers-microsoft-azure-becomes-only-multi-cloud-saas-cms-qa-with-cto-nishant-patel">just added Azure</a> to the mix, making it the only multi-cloud SaaS play in the CMS category. The new partnership with Google Cloud presents a strategic opportunity to expand the addressable market for composable digital experiences, providing enterprises with even more options for how they create, manage, and deliver their products. This includes making its composable DXP accessible via the <a target="_blank" href="https://cloud.google.com/marketplace">Google Cloud Marketplace</a>, which offers production-ready apps, services, and solutions for quickly deploying on GCP."We're excited about how this new partnership will elevate digital experiences for both Contentstack and Google Cloud customers," Nishant said. “Brands will get even more flexibility, scalability, and security in their content and digital strategies. They can also take direct advantage of Google Cloud's AI models.”That last part about the AI models is key. In our discussion, Nishant got real about the challenges that Google has faced in deploying its ill-fated <a target="_blank" href="https://apnews.com/article/google-artificial-intelligence-bard-gmail-youtube-maps-1229638b82d19afb5226c913821fa1ad">Bard</a>. But as you’ll read, he juxtaposes that with some real-world perspective on picking up the fumble. He captured that sentiment in a recent <a target="_blank" href="https://www.linkedin.com/feed/update/urn:li:activity:7184189745797681154/">LinkedIn post</a>, and in my opinion, it tells you everything you need to know about why he’s successful:“Failure is not the enemy of progress – it’s complacency.”<h3 id="expanding-the-value-of-the-cloud-">Expanding the value of the cloud </h3>While there are numerous pros to the cloud, Contentstack’s new partnership with Google offers three unique benefits for users. The first is support for <a target="_blank" href="https://cloud.google.com/gcp">Google Cloud Hosting</a>, which enables Contentstack customers to tap into a comprehensive cloud solution platform that is both secure and scalable for hosting their Contentstack data and applications. Another is access to the <a target="_blank" href="https://cloud.google.com/partners">Google Cloud Partner Advantage Program</a>, where Contentstack has achieved Google Cloud Partner status for the “Build” engagement model. They joined this program to support and enrich customers with the latest innovative digital transformation capabilities – and to speed time to value through seamless integrations with Google.Finally, as I’ve already mentioned, there’s the all-important listing on the <a target="_blank" href="https://cloud.google.com/marketplace">Google Cloud Marketplace</a>, which simplifies the experience for Google Cloud customers to discover and procure Contentstack as part of their existing Google Cloud account and billing invoice.According to Nishant, a big part of the move to add GCP was about listening to the voice of the customer and following their lead. That meant going to where they find and purchase cloud services and SaaS software and joining those marketplaces across all major cloud providers.“A big percentage of SaaS buying will happen in the [cloud] marketplaces in the next two to three years,” he said. “Azure, AWS, and GCP all have this quota relief for sales folks if their customers buy through their marketplace. So, for the SaaS provider, this optionality makes the buying process a lot simpler. And for the customer, whatever cloud they've chosen, it just makes it a lot easier in terms of managing vendors.”There are compelling reasons for investing in a multi-cloud strategy. Sure, hosting might seem like a commodity, but of the Big Three cloud providers, some are just better at specific functions than others. Companies that are all-in with certain cloud providers are often driven by efficiency, and perhaps a modicum of loyalty. If they already have workloads running on Azure, it’s much easier to consolidate everything in one place and even optimize overall performance with greater control. Another consideration: they might only have DevOps teams that are skilled or have experience with a specific infrastructure. And then there’s “brand optics.” While AWS was the first big cloud for Contentstack, the albatross of Amazon.com still creates tacit friction for retailers who aren’t fans of Bezos Effect. When that resistance is a challenge, having alternative options means not having to compromise. “We just wanted to be the CMS of choice,” Nishant clarified. “And if you're committed to GCP, no worries, you can buy us from the [Google Cloud] Marketplace and deploy completely on GCP. And same thing for Azure and AWS."<h3 id="challenging-the-‘brand-relevancy-crisis’">Challenging the ‘Brand Relevancy Crisis’</h3>In my recent connection with Contentstack’s new CMO, <a target="_blank" href="https://www.linkedin.com/in/gurdeepd/">Gurdeep Dhillon</a>, we touched on the rising phenomenon of what he calls a “Brand Relevancy Crisis.” You can <a target="_blank" href="https://cmscritic.com/contentstack-just-hired-an-ex-adobe-exec-as-cmo-heres-why-it-matters">read more about it here</a>, but the crux is that we’re battling a swell of saturation across channels, which is being compounded by increased noise and fragmentation, the deprecation of third-party data, and the exponential growth of AI-generated content. While not a marketer himself, Nishant conjured the same “Brand Relevancy Crisis” moniker when reinforcing the need for choice in a complex cloud landscape. In doing so, he doubled down on the advantages that GCP presents despite <a target="_blank" href="https://cmscritic.com/is-google-adding-the-letters-crm-to-its-alphabet-soup-ask-hubspot">trailing AWS and Azure</a> with a mere 10% of the overall cloud marketplace – and how that could be an advantage for Contentstack to stand out.“You know, I think the Google Cloud folks have done really well with up-and-coming brands and even tech companies,” he shared. “They're very much focused on Silicon Valley. So we're hopeful we can tap into the latest and greatest brands as well as legacy brands that have committed to GCP.”As he noted, it’s weird thinking of Google as the “underdog,” but in the cloud world, that’s their current lot – and in some ways, it’s creating more of a culture that’s conducive to working with tech brands that are mid-market and building momentum. “Their technology is great, and it feels like they want to work with vendors like us,” Nishant surmised. “So we're excited to have them as a good partner. And then, of course, some of the e-commerce partners we work with, they've been on GCP for a long time. And you know, we can do some joint selling and stuff like that together. So that's also pretty exciting.”<h3 id="more-possibilities-for-ai">More possibilities for AI</h3>Like its competitive cloud brethren, GCP has its own discrete AI initiatives. In fact, Google proper was early to the game with its bumbling Bard chatbot (adroitly <a target="_blank" href="https://cointelegraph.com/news/what-can-google-ai-chatbot-bard-now-gemini-do">rebranded to Gemini</a>), right around the time that Microsoft was touting its partnership with <a target="_blank" href="https://openai.com/">OpenAI</a>.AWS waited, launching late in 2023 with its Bedrock LLM and lining up with <a target="_blank" href="https://www.anthropic.com/">Anthropic</a> and <a target="_blank" href="https://stability.ai/">Stability.ai </a>to make up ground. We’re already in a sort of “AI Cold War,” with startups struggling to reach revenue and major models fighting to prove their performance in an increasingly skeptical landscape. It’s all had a chilling effect on investors, and they’re scrutinizing which technologies are delivering the AI goods. It's worth consulting <a target="_blank" href="https://www.gartner.com/en/articles/what-s-new-in-artificial-intelligence-from-the-2023-gartner-hype-cycle">Gartner's AI Hype Cycle</a> to reaffirm where we might be on the arc (although I can't be sure if their diagram is hallucinating). In its <a target="_blank" href="https://www.prnewswire.com/news-releases/composable-dxp-leader-contentstack-announces-new-partnership-with-google-cloud-302111266.html">press release</a> announcing the Google Cloud partnership, Contentstack indicated that customers would be able to take direct advantage of Google’s Cloud AI models. I asked Nishant what that meant for users – and why GCP presented an AI advantage over other clouds.“I think it's a very good question,” he said. “Obviously, with AI, there were a lot of different changes along the way, but we jumped on it. I think our first release was last January with the AI Assistant. I want to say we were first in the market, at least in the CMS world. But the way we architected it, we didn't just pick one service to ‘catch up.’ Our AI assistant and all the stuff we're doing with AI is more about optionality and giving our customers the ability to configure whatever LLM they want to bring to the table.” There are lots of choices out there for models, but hosting and training still present significant challenges for brands looking to tap the potential of AI. Google’s multimodal flexibility is a key benefit, and one of the reasons why Nishant is bullish on GCP. It’s also aligned with Contentstack’s pursuit of greater scalability and automation. “I think Google is an exciting one,” he continued. “They kind of fumbled in the beginning, but they keep iterating and making it better. We were one of the first ones to work with them to enable our customers with an option. On the content side, we built a full-on integration platform alongside Contentstack where you could automate and create content on the fly, get it approved, and launch it live. So you could create some really powerful workflows. And of course, Google's Gemini will be awesome for that.”<h3 id="why-it-matters">Why it matters</h3>Cloud infrastructure is a lot like plumbing. It’s obscured, living mostly behind walls and under cabinets. At times, you get your hands dirty dealing with a clog or a busted joint. One might say it’s ennuyeux – but at the same time, it’s absolutely vital to the modern software delivery experience.As someone who’s worked closely with AWS since 2016 (I’ve even given a few Tech Talks on subjects like serverless), I can say first-hand that the cloud ain't easy. It’s a minefield of madness, with problems always lurking in shadowy corners. Given the complexity involved with managing DevOps, authoring AWS Marketplace AMIs and CloudFormation templates, and defining licensing parameters, managing the considerations of one cloud is hard enough. But all three? Is it worth it?The answer is: yes. If you can dedicate the resources and support all the requirements. And there are many. To that end, it seems like Contentstack is committed to covering its bases and maximizing flexibility across the clouds.To Nishant’s point, more of the future sales motion will be focused on all three of the big cloud marketplaces, where SaaS procurement will continue to grow. By showing up universally, Contentstack is increasing its discoverability and preference. By further aligning with partners in each ecosystem, they can potentially offer more solution selling (which we’re already seeing in places like the AWS Competency programs).The cloud can be a decision-maker for customers. For brands that already have an established footprint with GCP and require a headless CMS or composable DXP, their first stop will likely be the Google Cloud Marketplace. Being available at the moment of need and deployable in an existing account greases the wheels and accelerates the buying journey. But rounding out the trifecta is just part of the competitive crucible for Contentstack. By making itself available across all three of the big cloud players, they’re sending a clear message that choice matters, and they’re committed to delivering on that. Finally, from an AI perspective, Contentstack has already been blazing trails. This just adds more fuel to the fire. Forget Google's initial faux pas – bringing Gemini to the fold could enhance a wide range of capabilities when integrated with tools like Contentstack, improving the search experience for customers as they engage with a brand’s digital experience. For Nishant, the value of investing in new technologies is clearly reinforced by his deep roots in headless and composability. There’s an ethos guiding the company’s innovation roadmap, and it has everything to do with the customer.“It'll be interesting to see where all this stuff goes,” he said. “I think from a Contentstack perspective, we just want to make sure we provide the kind of tooling and the right choice for our customers to go in whatever direction they want. We shouldn't block them from trying out new technologies, using our services, or even using someone else's services. You should be able to compose the experience you need, right? That's how we think about composability, and it's the whole difference with our company.”If I was standing below the Eiffel Tower, I might be inclined to say:C’est bon. <hr /><h3 id="upcoming-conferences">Upcoming conferences</h3> <img style="width:29.67%" src="https://cmscritic.com/ms-content/uploads/2024/01/cms-connect-2024-logo.png" alt="CMS Connect 24 logo" /><h4 id="cms-connect-24"><a target="_blank" href="https://www.boye-co.com/conferences/cmsconnect24">CMS Connect 24</a></h4>August 6-7, 2024 – Montreal, CanadaWe are delighted to present our first annual summer edition of our prestigious international conference dedicated to the global content management community. Join us this August in Montreal, Canada, for a vendor-neutral conference focused on CMS. Tired of impersonal and overwhelming gatherings? Picture this event as a unique blend of masterclasses, insightful talks, interactive discussions, impactful learning sessions, and authentic networking opportunities. <img style="width:29.58%" src="https://cmscritic.com/ms-content/uploads/2024/01/cms-kickoff-2025-logo.png" /><h4 id="cms-kickoff-25"><a target="_blank" href="https://www.boye-co.com/conferences/cmskickoff25/tickets">CMS Kickoff 25</a></h4>January 14-15, 2025 – Tampa Bay Area, FloridaJoin us next January in the Tampa Bay area of Florida for the third annual CMS Kickoff – the industry's premier global event. Similar to a traditional kickoff, we reflect on recent trends and share stories from the frontlines. Additionally, we will delve into the current happenings and shed light on the future. Prepare for an unparalleled in-person CMS conference experience that will equip you to move things forward. This is an exclusive event – space is limited, so secure your tickets today.

Contentstack ‘Reigns’ on Cloud Choice with Addition of Google Cloud Platform

<hr /> <a target="_blank" href="https://www.linkedin.com/in/gurdeepd?miniProfileUrn=urn%3Ali%3Afs_miniProfile%3AACoAAAATCdgBB_nMyWFHB28gQn7wit5H1YN8aiw">Gurdeep Dhillon</a> has some thoughts on “professional references.”Just after announcing his new gig as Chief Marketing Officer at <a target="_blank" href="https://cmscritic.com/products/contentstack">Contentstack</a> – a composable digital experience platform – he penned a brief but heartfelt post on LinkedIn, thanking friends and colleagues who vouched for his street creds in pursuit of this position.“What a wonderful thing it is to have people in your professional life that have become more than just colleagues,” he said, marveling at how a bench of business associates had evolved into friendships and advocates. People who have your back (and vice-versa). As Gurdeep noted, it’s important for future employers to have access to these sources to make informed decisions. Testaments to quality of work are table stakes, but hearing about the character of a candidate is gold. This is where the value of deeper connections and the oft-neglected practice of developing good relationships can’t be overstated.Even at a cursory glance, it’s safe to say that Gurdeep is a people person. That should serve him well in a role that’s all about scaling software users (people, n'est-ce pas?) by strengthening brand awareness, preference, and loyalty. With two decades of enterprise software experience under his belt, Gurdeep is reaching for the stars at Contentstack, buoyed by previous roles at some of the world’s most recognized technology companies like <a target="_blank" href="https://cmscritic.com/contentful-composable-content-platform-for-sap-commerce-cloud-now-an-sap-endorsed-app">SAP</a>, <a target="_blank" href="https://cmscritic.com/adobe-to-acquire-marketo">Marketo</a>, and <a target="_blank" href="https://cmscritic.com/cut-paste-delete-why-adobes-canceled-merger-with-figma-is-good-for-innovation">Adobe</a>. Heavy hitters to be sure.Gurdeep will report to Contentstack’s founder and CEO, <a target="_blank" href="https://cmscritic.com/contentstack-raises-57-5-million-in-series-b-round-qa-with-ceo-neha-sampat">Neha Sampat</a>, who has shepherded the headless-CMS-turned-DXP to incredible heights – raising a total of $169 million (thus far). From an evolutionary perspective, the company has recently been added to the <a target="_blank" href="https://cmscritic.com/thoughts-on-the-forrester-dxp-wave-2023-dont-judge-an-analyst-report-by-its-infographic">Forrester Wave for DXPs</a>, further cementing its expansion as a composable platform with a multitude of offerings. "Gurdeep is a great fit for our Contentstack tribe, both in expertise and values alignment," she said. “He understands the industry, and what it takes to capitalize on opportunity, and lead category creation. He knows digital experiences are the new competitive frontline for brands. Best yet, he is well regarded for his leadership style and ability to bring teams together to do the best work of their lives.”I had an opportunity to relay a few questions to the new Marketer-in-Chief as he takes the reins. Contentstack has certainly blazed trails over the last few years, but market conditions have shifted, along with the topology of the DX landscape. The game is evolving, and we're all strapping in – waiting for the next drop of the coaster. Gurdeep had some great insight on what’s ahead, the still-emerging value of composable, and how the role of the CMO is transforming. I also have some reflections on what this move means for Contentstack and the market at large. <h3 id="a-proven-legacy-of-leadership">A proven legacy of leadership</h3>Gurdeep’s work history reads like a “who’s who” of tech mammoths (the aforementioned Adobe, among others). But he’s also made his impact felt with brands that are key players in their respective industries but necessarily household names. Case in point: during his most recent CMO tenure at <a target="_blank" href="https://www.zuora.com/">Zuora</a> – a monetization software suite spanning pricing and packaging, billing, payments, and more – Gurdeep helped usher the company into the next phase of "The Subscription Economy" (more on that in a bit). He’s also lending an advisory shoulder to platforms like AudiencePlus and Goldcast, which gives him a more well-rounded view of the tech and business landscape. Like most of us, Gurdeep hasn’t gotten to the top of his game alone, and has consistently built and nurtured high-performing teams to deliver success. In his three-year tenure in <a target="_blank" href="https://cmscritic.com/products/adobe-experience-manager">Adobe's Digital Experience</a> business as a leader of both the <a target="_blank" href="https://cmscritic.com/products/adobe-commerce">Marketo and Magento</a> marketing organizations, he gained expertise – and empathy – for marketing and commerce leaders who are responsible for driving efficient growth. With a resume of this magnitude, Gurdeep could have the pick of the litter in a landscape of opportunities. I asked what attracted him to Contentstack, and how those attributes might play into his strategy for positioning the brand in a market of one.“For me, it was seeing the breadth and depth of iconic brands that are achieving the art of the possible through their adoption of Contentstack’s Composable DXP,” he explained. “It’s clear to me that Contentstack stands alone in terms of our position as the only Composable Platform player in this space. The spectrums that matter are monolithic versus composable and product versus platform. Contentstack wins on both.”<h3 id="cutting-through-the-composable-clutter">Cutting through the composable clutter</h3>As Gurdeep takes the marketing helm at a leading “composable DXP,” I wanted his perspective on the hotly-debated term. Over the last six months, I’ve tracked growing confusion across the landscape from buyers evaluating the field, but particularly from those who are trying to decipher the coded messaging. Where’s the differentiation when everyone claims to be composable?As platforms “race to the middle” – something I’ve spoken about frequently and discussed with <a target="_blank" href="https://cmscritic.com/critics/deane">Deane Barker at the CMS Kickoff</a> – vendors on both sides (composable headless and "traditional" composed DXPs) are evolving to meet the needs of customers. For Contentstack, how can marketing help lead the charge? “I’ve been thinking a lot lately about a Brand Relevancy Crisis that both B2B and B2C companies are facing,” Gurdeep said. “There’s a big onus on marketing teams to ensure they are delivering exceptional content and experiences to their audiences. You need a composable DXP to do that right.”<hr /><h4 style="text-align:center" id="“our-customers-have-the-flexibility-and-freedom-to-build-their-stack-their-way.-that’s-the-power-of-composable.”">“Our customers have the flexibility and freedom to build their stack their way. That’s the power of composable.”</h4><hr />There’s no question that companies are under pressure to perform, especially in a digital economy where it’s crowded and noisy – and loyalty can prove elusive. Likewise, marketing teams are feeling equitable pressure to deliver results, and Gurdeep believes a composable DXP like Contentstack is the answer. “I think there’s still a ton of education that needs to be done, showing people what the future could look like and highlighting the changemakers that are leading the way. I see an opportunity to do this better.”<h3 id="following-the-mach-momentum">Following the MACH momentum</h3>Full disclosure: as a member of the <a target="_blank" href="https://machalliance.org/board">MACH Alliance Executive Advisory Board</a>, I'm keeping a constant pulse on the composable movement. I believe in the tenets of open systems and love the idea of swappable standards. So while we're all helping to better define composability from an industry perspective, I endeavor to provide a balanced and unbiased of how these trends are impacting the market. Given Contentstack’s undeniable role in shaping the trajectory of the best-of-breed member ecosystem and its advocacy of open technology standards, I was curious how Gurdeep viewed the Alliance’s role as an objective outsider with monolithic roots. “As a founding member of the MACH alliance, Contentstack set out to educate the market on a better way to build digital experiences alongside other pioneers in this space,” he said. “With the growth of this Alliance over the past four years, we’ve gone from early adopters to early majority successfully, and now it’s all about how to make it easier to do business with composable vendors and partners.”And it’s true: Contentstack has been on the evolutionary horizon with MACH, taking a more active role to address key challenges. When I spoke to Neha Sempat in Amsterdam last June at the <a target="_blank" href="https://cmscritic.com/mach-two-conference-wrap-six-takeaways-from-the-composable-event-of-the-year">MACH Two event</a>, she talked about the importance of its <a target="_blank" href="https://www.contentstack.com/go-composable/charter">Composable Charter</a>, a manifesto of guiding principles for enterprises on the composable journey – which was signed by a gaggle of platforms. We also discussed the creation of a first-ever accountability platform to help ensure composable stacks are properly maintained when multiple technologies can present multiple points of failure. I've heard many horror stories about out-of-control hosting bills and other issues that have emerged from composable stacks. Who's in charge when the “stuff” hits the fan?Like many of the members of the MACH Alliance, Contentstack is also reliant on enterprise and agency partners to build composable solutions. I asked Gurdeep how he values the channel from a scalability perspective.“I see tremendous opportunities with SIs and Digital Agencies that specialize in composable,” he surmised. “Many are building accelerators that allow brands to adopt composable in a way that addresses change management and a lightning-fast time to value. These are game changers, especially for larger enterprises that need to start somewhere and expand from there.”<h3 id="why-it-matters">Why it matters</h3>Composable is still the soup du jour on the DX tech menu. As noted in the <a target="_blank" href="https://cmscritic.com/on-your-mach-get-set-grow-new-research-reveals-expanding-support-roi-for-mach">recently published research from the MACH Alliance</a>, the drift towards both the architectural and philosophical tenets of this burgeoning movement is clear, with big growth being forecast in the US. At the same time, it continues to be confusing morass as platforms try to reposition around the lexicon without alienating the market gods.Contentstack has been carrying the mantle of “composable DXP” for quite some time, and doing it adeptly. Last year <a target="_blank" href="https://cmscritic.com/contentstack-launch-aims-to-simplify-front-end-hosting-interview-with-dean-haddock-senior-product-manager">when I spoke to Dean Haddock</a>, a senior product manager for the company’s Launch offering, it was already deep into the messaging. By December, Contentstack was a fixture on the <a target="_blank" href="https://cmscritic.com/thoughts-on-the-forrester-dxp-wave-2023-dont-judge-an-analyst-report-by-its-infographic">Forrester Wave for DXPs</a> – a testament to its brand-rattling at the analyst level. Of course, being rolled in with traditional DXPs raised a lot of questions (and maybe a modicum of ire) about the definition of a “digital experience platform” in the composable era. At the same time, some downstream platforms experimented with shedding their headless skin, while monoliths embraced nomenclatures like “composable hybrid headless DXP” as a mantra. It’s all adding to that morass, and precisely why top-down marketing is so critical to reinforcing the right messages and cutting through the confusion for the buyer.The hiring of a new C-Level is also a throat-clearing moment, and Contentstack is sending a sharp signal to the market about its ambitions. By selecting someone with high-octane Adobe DNA, it’s leveling up to compete on the DXP grid with greater gusto. Simultaneously, things are in flux across the landscape: <a target="_blank" href="https://cmscritic.com/big-shift-at-sitecore-dave-oflanagan-takes-the-helm-as-interim-ceo">Sitecore just made a change at the CEO level</a> at a time when the company’s chief investment backer is contemplating a sale. M&amp;A activities look poised to rebound (although it’s still a wait-and-see situation). Seismic shifts in leadership are sometimes a sign that bigger moves are already in the pipeline, so we'll see how the Contentstack story evolves in 2024.<h3 id="finally,-let's-talk-about-cmos…">Finally, let's talk about CMOs…</h3>Yup. They’re in the hot seat – perhaps more so than any other manager in the C-suite. They’re experiencing tighter tenures than ever before, although some <a target="_blank" href="https://www.marketingdive.com/news/cmo-tenure-length-spencer-stuart/649279/">move on to bigger and better things</a>. But in a world where long games are getting shorter and shorter, CMOs live and die by the revenue sword. I’m not trying to be macabre or conjure Game of Thrones, but there are certain analogies about battlefields and dragons that certainly fit this job description.I asked Gurdeep what he thought about the role of the CMO given the recent decision by <a target="_blank" href="https://digiday.com/marketing/why-starbucks-elimination-of-its-global-cmo-indicates-an-evolution-of-the-role-not-a-canary-in-the-coal-mine/">Starbucks to eliminate the position</a> from its hierarchy, choosing instead to rely on decentralized leaders in different geographical regions. I don’t think it’s a harbinger of the CMO’s demise, but how is the job changing at a time when marketing is so essential to powering growth?“I think the role of the CMO is evolving in a few key ways,” he replied. “Now more than ever, the CMO is being held accountable to defining efficient growth strategies. This includes leaning into new technologies that help drive scale, especially generative AI. In B2B especially, CMOs are focusing more and more on customer-centricity – helping drive advocacy, retention, and ultimately expansion of the existing customer base. This is absolutely critical in an economic downturn when winning new logos is difficult for most vendors. Last but not least, CMOs are fighting the Brand Relevancy Crisis - trying to overcome the fact that there’s saturation across channels and it’s never been harder to rise above the noise, compounded by a cookie-less world and the explosion of AI-generated content.”It’s telling that Contentstack would invest in someone with ingrained knowledge and reverence for “The Subscription Economy,” as Gurdeep referenced. It speaks to the company’s view of where things are headed: more SaaS, less friction. Elegant tools that are powered by AI and free of code. And stuff that’s truly composable and, er… integrates seamlessly (I hate even writing that phrase, but you get the dream). At the end of the day, a Chief Marketing Officer is more than the sum of their parts. It’s not enough to know how to wield the technology and read between the analytics. This job requires empathy, and the most successful CMOs can tune into the customer’s frequency with passion and intention and guide the right resources to convert that interest into action. They also need to love what they do. Seriously. You can't go into a creative leadership role like this without a corpus callosum that modulates the right modicum of creativity with an appetite for data. Given how much today's CMOs have to know, I asked Gurdeep what keeps him excited and engaged about marketing – so he can tune in accordingly. “I love changing people’s minds,” he said. “When you show somebody what their world could look like if they step through the door to the other side, it’s an incredible feeling. And in my opinion, the best way to do that authentically is with helpful, relevant content and experiences, built with empathy for your audience. I call it Audience Marketing and it’s absolutely shaped by my roots in content. You can’t lose if you’ve created a genuine connection with your audience over time, because when they are ready to address their challenges with a technology decision, they will almost assuredly come to you.”Well said. And precisely why he has amazing professional references.  <hr /><h3 id="upcoming-conferences">Upcoming conferences</h3> <img style="width:29.67%" src="https://cmscritic.com/ms-content/uploads/2024/01/cms-connect-2024-logo.png" alt="CMS Connect 24 logo" /><h4 id="cms-connect-24"><a target="_blank" href="https://www.boye-co.com/conferences/cmsconnect24">CMS Connect 24</a></h4>August 6-7, 2024 – Montreal, CanadaWe are delighted to present our first annual summer edition of our prestigious international conference dedicated to the global content management community. Join us this August in Montreal, Canada, for a vendor-neutral conference focused on CMS. Tired of impersonal and overwhelming gatherings? Picture this event as a unique blend of masterclasses, insightful talks, interactive discussions, impactful learning sessions, and authentic networking opportunities. <img style="width:29.58%" src="https://cmscritic.com/ms-content/uploads/2024/01/cms-kickoff-2025-logo.png" /><h4 id="cms-kickoff-25"><a target="_blank" href="https://www.boye-co.com/conferences/cmskickoff25/tickets">CMS Kickoff 25</a></h4>January 14-15, 2025 – Tampa Bay Area, FloridaJoin us next January in the Tampa Bay area of Florida for the third annual CMS Kickoff – the industry's premier global event. Similar to a traditional kickoff, we reflect on recent trends and share stories from the frontlines. Additionally, we will delve into the current happenings and shed light on the future. Prepare for an unparalleled in-person CMS conference experience that will equip you to move things forward. This is an exclusive event – space is limited, so secure your tickets today.

Contentstack just hired an ex-Adobe exec as CMO. Here’s why it matters

<hr /> As omnichannel continues to evolve digital strategies for brands, composable and <a target="_blank" href="https://cmscritic.com/top-free-headless-cms-platforms">headless</a> solutions are finding growth opportunities across a multitude of industries. This includes the healthcare technology marketplace, where digital experiences and e-commerce are critical to the business imperative. This week, <a target="_blank" href="https://cmscritic.com/products/contentstack">Contentstack</a> amplified that growth in the hearing care vertical. The composable digital experience platform (DXP) provider announced the<a target="_blank" href="https://report.sonova.com/2020/en/audiological-care-business/"> </a><a target="_blank" href="https://www.sonova.com/en/audiologicalcare-us">Audiological Care division of Sonova</a> – a global leader in innovative hearing care solutions – has selected Contentstack to power its migration to a <a target="_blank" href="https://cmscritic.com/what-is-a-content-management-system-cms">headless CMS</a> solution. This is part of a broader digitalization strategy for Sonova, one that positions omnichannel at the forefront. “Our digital transformation goals required a solution that allows us to get ahead of the market changes and cater to the unique needs of our customer base,” said <a target="_blank" href="https://www.linkedin.com/in/varungupta85/">Varun Thunuguntla</a>, Digital Marketing Director for Sonova's Audiological Care business. "Contentstack gives us the flexibility to create more content with speed and deploy a number of personalized features to improve our customers' experience. At the same time, it enables us to improve internal collaboration across markets whilst providing the structure we need to scale our business, quickly integrate new and emerging tools, and future-proof our operations.” Futureproofing appears to be a key element in the decision-making for Sonova's selection of Contentstack. According to the company's press release, Contentstack will power web and digital experiences within Sonova’s Audiological Care division across its global markets. As part of its omnichannel strategy, additional touchpoints will follow in later phases. <h3>Powering omnichannel experiences with headless CMS</h3>Sonova’s Audiological Care business required a modern content management system to support content creation and improve collaboration with its new website. The company also sought a solution that enabled it to respond quickly to evolving business needs. With Contentstack’s headless CMS behind its websites, Sonova can now realize these goals. According to the press release, the move to Contentstack will help ensure consistency, improve internal workflows, and enhance content output speed and sharing across markets. By taking a composable, <a target="_blank" href="https://cmscritic.com/the-future-is-composable-a-conversation-with-new-mach-alliance-president-casper-rasmussen">MACH-based approach</a>, Sonova's Audiological Care division will be able to accelerate the deployment of new features to its websites and deliver more personalized experiences across all channels. In addition, Contentstack’s extensive API library will enable Sonova to deploy and demote applications per their business needs with greater ease.    “Sonova Audiological Care business is a perfect example of how composable technology can empower businesses for years to come,” said <a target="_blank" href="https://www.linkedin.com/in/ramonweterings/">Ramon Weterings,</a> VP Sales EMEA at Contentstack. “Through the power of MACH, businesses can benefit from the latest best-of-breed solutions to continue to innovate and accelerate growth at the speed of their imagination. Contentstack’s 'Care Without Compromise' initiative ensures the successful migration into composable whilst working closely with Sonova Audiological Care to introduce new tools to support their evolving business goals.” Sonova’s Audiological Care business chose Contentstack for its leading position in the composable digital experience space. With Contentstack, Sonova is now armed with the latest technology to manage organic growth and adapt more quickly and easily to the ever-evolving needs of its customers.

Contentstack Powers Growth in Hearing Care with Sonova

cms-critic-staff

<hr /> If you build it, they will come. That's always been true for <a target="_blank" href="https://cmscritic.com/aws-joins-mach-alliance-as-enabler-member-reflects-growth-of-cloud-native-solutions">AWS</a>. As the world's leading provider of cloud infrastructure services, Amazon has maintained an unprecedented pace of innovation, delivering such groundbreaking technologies as <a target="_blank" href="https://aws.amazon.com/ground-station/">Satellite Ground Station as a Service</a> (yes, it's a real thing).But Amazon has also relied on its partner ecosystem to build on top of these services and make it all marketable. These companies are leveraging AWS cloud technologies in novel ways to swing for the fences and deliver commercial products at scale. Of course, building a Field of Dreams in the AI game has proven challenging for the cloud behemoths. While <a target="_blank" href="https://www.nytimes.com/2023/01/12/technology/microsoft-openai-chatgpt.html">Microsoft doubled down on ChatGPT</a> and Google <a target="_blank" href="https://nypost.com/2023/02/08/google-ai-chatbot-bard-flunks-during-firms-highly-touted-rollout/">fumbled Bard</a> at first base, AWS stood by and studied the plays – waiting for the right moment. Some say they dragged their feet, but the long game might just be paying off. In addition to the launch of its <a target="_blank" href="https://aws.amazon.com/bedrock/">Amazon Bedrock</a> service for building generative AI solutions, the company just invested <a target="_blank" href="https://www.reuters.com/markets/deals/amazon-steps-up-ai-race-with-up-4-billion-deal-invest-anthropic-2023-09-25/">$1.25 billion in Anthropic</a>, a San Francisco-based AI startup that was previously being courted by Amazon's rivals.Now, AWS partners and builders are harnessing the power of Bedrock to enhance their products and services – including headless <a target="_blank" href="https://cmscritic.com/what-is-a-content-management-system-cms">content management</a> and digital experience platforms (DXP). Case in point: <a target="_blank" href="https://cmscritic.com/products/contentstack">Contentstack</a>, a leading Composable DXP provider. Recently, the company announced the integration of Amazon Bedrock into its Automation Hub and AI Assistant. This strategic move offers customers access to Amazon’s newest AI capabilities, allowing them to select the best AI provider to match their needs."Contentstack remains committed to pushing the boundaries in AI-driven digital experiences and content management. By partnering with AWS and integrating Amazon Bedrock, we are bringing that power to our customers," said <a target="_blank" href="https://www.linkedin.com/in/conoregan/">Conor Egan</a>, VP of Product at Contentstack. "AI has caused a major shift in how companies market and consumers buy. This partnership means our customers will be ready to meet that challenge with a modern DXP experience."<h3>What is Amazon Bedrock, and why does it matter? </h3>Amazon Bedrock is a fully managed service that offers foundation models from Amazon and top AI startups. With this integration, Contentstack users can leverage the power of <a target="_blank" href="https://aws.amazon.com/bedrock/">various foundation models</a> to find the one that best fits their unique use case, all within the familiar Contentstack environment. The company's press release did point out that image-generating models are not supported in the text interface at this time.With Contentstack's flexible approach, customers who prefer Amazon’s cloud solutions for scalability and security can now easily align their AI strategies with their existing operational setup.Benefits of the Amazon Bedrock integration include:<ul><li>Greater AI Diversity: Alongside existing options, users can now select from new AI offerings like AI21 Labs, Anthropic’s Claude, and Amazon’s Titan models.</li><li>Robust Security: Amazon Bedrock's secure API ensures data integrity while allowing private customization of foundational models.</li><li>Streamlined Procurement: Enterprises already using Amazon services can now easily integrate Amazon Bedrock into their Contentstack environment, simplifying the procurement process.</li><li>AI-Powered Automation: Deploy generative AI applications and workflows using the Amazon Bedrock Connector in Automation Hub.</li><li>AI-Driven Content Creation: Amazon Bedrock enriches AI Assistant, making tasks like text summarization and keyword extraction easier.</li></ul><h3>Integrated with Automation Hub and AI Assistant</h3>In a <a target="_blank" href="https://cmscritic.com/a-closer-look-at-contentstacks-ai-features-with-christine-masters-senior-product-manager">previous interview</a> with Christine Masters, Contentstack's AI product manager, we went in-depth on the company's AI Assistant and its full breadth of features. The new Amazon Bedrock integration applies to both its AI Assistant and Automation Hub capabilities, extending the flexibility and resources available to businesses keen on integrating AI into their operations.Contentstack’s Automation Hub, a core product within its Composable DXP, is a visual workflow builder that automates and simplifies content operations and digital experiences. It allows developers and business stakeholders to easily create and manage complex, automated workflows with trigger-and-event architecture. With an array of third-party connectors available in the Marketplace, it enables rapid integration across various digital tools, eliminating the need for costly middleware and additional technical expertise.The Contentstack AI Assistant, now generally available, is a free tool available as a one-click install from the <a target="_blank" href="https://www.contentstack.com/marketplace/ai-assistant">Contentstack Marketplace</a>. It simplifies the content creation process by using AI-powered explicitly by user-selected Large Language Models (LLMs). Users can generate high-quality content, SEO keywords, and translations more efficiently.

Contentstack Integrates with Amazon Bedrock AI to Power the Future of Digital Experiences

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<a href="https://www.cmscritic.com/shock-and-awe-adobe-to-acquire-ui-design-platform-figma-for-20-billion/">Adobe</a>, <a href="https://www.cmscritic.com/acquia-and-the-art-of-the-possible-interview-with-chief-market-officer-jennifer-griffin-smith/">Acquia</a>, and <a href="https://www.cmscritic.com/optimizely-integrates-b2b-commerce-cloud-and-content-cloud-combines-headless-commerce-with-cms/">Optimizely</a> are Leaders in the latest <a href="https://www.forrester.com/report/the-forrester-wave-tm-content-management-systems-q3-2023/RES178520" target="_blank">Forrester Wave: Content Management Systems, Q3 2023</a> – a quarterly report published by one of the most prestigious and respected analyst firms in the technology industry.
The report, published today, provides a glimpse of where CMS platforms are positioned. Forrester ranks companies on a visual graph across several concentric strata: Challengers, Contenders, Strong Performers, and Leaders. A CMS platform’s position is then determined based on criteria reflecting its offering strength, strategy, and market presence.
<h2>Leading the CMS category </h2>
According to a <a href="https://www.businesswire.com/news/home/20230822212172/en/Acquia-Named-a-Leader-in-Content-Management-Systems-Report-by-Independent-Research-Firm" target="_blank">press release from Acquia </a>– one of the three platforms in the Leader category – the Q3 Forrester Wave report evaluated 10 CMS providers based on 26 criteria, focusing on the aforementioned criteria.
The report cited that “Acquia performs the strongest in low-code/no-code, translations for global content deliveries, and back-end extensibility – all supported by strong practitioner and developer programs.” The company earned the highest possible scores in the architecture (extensibility and configuration), practitioner and developer communities, partner ecosystem, and global delivery strategy criteria.
Optimizely, another Leader, also <a href="https://www.prnewswire.com/news-releases/optimizely-named-a-leader-in-content-management-systems-by-industry-research-firm-301908245.html" target="_blank">issued a press release</a> about its position. The Forrester report stated that the platform "performs very well in personalization, A/B testing, and translation and localizations."
Additionally, the report indicated Optimizely's CMS "excels at depth of content and audience analytics off the shelf (no additional licensing) and a strong ability to scale content delivery through its partnership with <a href="https://www.cmscritic.com/contentstack-offers-microsoft-azure-becomes-only-multi-cloud-saas-cms-qa-with-cto-nishant-patel/">Microsoft Azure</a> and its cloud-native architecture."
<h2>Contentstack drives strong performance</h2>
While the Leader category remains the domain of large enterprise DXPs, <a href="https://www.cmscritic.com/top-free-headless-cms-platforms/">headless</a> CMS players are gaining ground. Case in point: <a href="https://www.cmscritic.com/contentstack-raises-57-5-million-in-series-b-round-qa-with-ceo-neha-sampat/">Contentstack</a>.
Buoyed by its <a href="https://www.cmscritic.com/new-mach-alliance-maturity-assessment-tool-helps-organizations-evaluate-their-mach-readiness/">MACH</a> (Microservices, APIs, Cloud-native SaaS, Headless) focus and composable approach – along with best-in-class, turnkey, no-code integrations – the company is leading the Strong Performer category in the Forrester Wave report.
According to an article on the <a href="https://www.contentstack.com/resources/report/forrester-wave-report-2023?utm_medium=email-newsletter&amp;utm_source=marketo&amp;utm_campaign=2023-23-08-august-monthly-newsletter&amp;mkt_tok=NDg5LVdOSS0zODMAAAGNwg2flcZin6FEq-r-0_FcJUMeWdg_wzl49C_gzpN1gvxH7TnAnUakU4Mp4aFsa52WTa2dI1bZs97lBpqwBgmvq3Ivq1I0p0AUV9BkNOClolY" target="_blank">Contentstack website</a>, the report stated that “Contentstack performs well in several categories but shines in its ease of back-end extensibility through turnkey integrations, coupled with global deployments.”
Along with its MACH posture, the report also noted that “as a founding member of the <a href="https://www.cmscritic.com/the-future-is-composable-a-conversation-with-new-mach-alliance-president-casper-rasmussen/">MACH Alliance,</a> it excels in innovation, global delivery, and a straightforward pricing model.”
<a href="https://www.cmscritic.com/what-contentfuls-175m-investment-round-means-for-the-future-of-cms/">Contentful</a>, another headless platform, also scored as a Strong Performer in the report.
<h2>A broad CMS field from headless to open source</h2>
While a presumed crop of DXPs dominated the top of the mountain, headless players and managed open source platforms like <a href="https://www.cmscritic.com/cms-monthly-recap-wordpress-acquires-parse-ly-siteimprove-releases-upgraded-accessibility-product-twilio-segment-releases-2021-cdp-report-and-more/">WordPress VIP</a> provided some variance in the landscape.
As the downstream vendors look to contend and challenge the market, it’s clear that composable is becoming a more important part of the mix – and helping to propel those CMSes to the front of the line.

Adobe, Acquia, Optimizely Top Latest Forrester Wave for Content Management Systems

It's "wheels up" this week for <a href="https://www.contentstack.com/?utm_source=prnewswire&amp;utm_medium=referral&amp;utm_campaign=2021_07_bigcommerce_press_release">Contentstack</a><a href="https://www.bigcommerce.com/">,</a> a composable Digital Experience Platform (DXP) provider.
The company just announced that it has been selected by European airline group <a href="https://www.airfranceklm.com/en" target="_blank">Air France-KLM</a> to support its new digital transformation initiative: a composable solution that aims to provide seamless and curated omnichannel experiences to its customers worldwide.
According to the press release, Air France-KLM sought a composable DXP that could be integrated with its existing technology stack – specifically with a new CMS.
Contentstack was selected for its expertise in composable architecture and its easy-to-use interface. Along with its headless CMS, the platform offers a range of capabilities, all of which align with the composable principles of <a href="https://www.cmscritic.com/the-future-is-composable-a-conversation-with-new-mach-alliance-president-casper-rasmussen/">MACH</a> (Microservices, API-first, Cloud-native, and Headless).
“For enterprises like Air France-KLM, speed and agility are critical to efficiently managing content processes as well as customer demand,” said <a href="https://www.linkedin.com/in/ramonweterings/" target="_blank">Ramon Weterings</a>, VP Sales EMEA at Contentstack. “By harvesting the power of composable, headless technology, Air France-KLM is now better equipped to adapt to change without having to compromise on quality. In partnership with Contentstack, they’re able to continue delivering superior digital experiences while benefiting from rapid, agile, and reliable internal workflows. Our goal is to help our partners set up for success and we’re excited to be working with Air France-KLM on their composable adoption.”
The partnership will enable Air France-KLM to benefit from a more agile journey while working with Contentstack to improve and update its technology capabilities.     
<h2>Taking flight with composable </h2>
Contentstack will be part of a composable digital strategy that empowers Air France-KLM to create seamless and personalized customer journeys, with streamlined publishing processes for e-commerce developers, content creators, and SEO specialists.
Contentstack’s extensive API library will also allow applications to be easily integrated into the Air France-KLM technology ecosystem while offering the agility required to support growth channels and adapt to changing customer needs.
“Whether it’s onboard our aircraft or on our digital touchpoints, we aim to offer unique experiences to our customers," said <a href="https://www.linkedin.com/in/hugorousset/" target="_blank">Hugo Rousset</a>, VP Digital Products &amp; Services at Air France-KLM. "We needed a solution that allows us to get ahead of customer needs, providing them a personalized user journey. Migrating to Contentstack contributes to delivering more consistent content across all our touchpoints and all markets. At the same time, it enables us to integrate our existing tech stack and adapt quickly to the changing landscape.”
Contentstack is being implemented to integrate with Air France-KLM’s consumer websites, powering the next generation of digital experiences, with additional websites to follow later this year.
<h2>About Contentstack</h2>
<a href="https://www.contentstack.com/?utm_source=prnewswire&amp;utm_medium=email&amp;utm_campaign=2019_06_19_contentstack_comes_to_europe">Contentstack</a> – the leading composable digital experience platform (DXP) provider – empowers marketers and developers to deliver digital experiences at the speed of their imagination. Companies such as ASICS, Chase, Express, Holiday Inn, Icelandair, Mattel, McDonald's, Mitsubishi, Riot Games, and Shell trust Contentstack to power their most critical content experiences with uncompromising scale and dependability. Famous for its Care without Compromise™, Contentstack has achieved the industry's highest customer satisfaction rating. Contentstack is also a founding member of the MACH Alliance, setting the industry agenda for open and composable technology that is Microservices-based, API-first, Cloud-native SaaS, and Headless. Learn more at <a href="http://www.contentstack.com">http://www.contentstack.com</a>.

Contentstack Selected by Air France-KLM to Support Composable Digital Experience Transformation

Highlights:
<ul>
<li>Christine Masters is driving product management for Contentstack's AI roadmap</li>
<li>The company's new AI Assistant offers generative content capabilities powered by ChatGPT</li>
<li>Contentstack’s AI approach is helping to mitigate concerns like data privacy</li>
<li>The combination of AI Assistant and Automation Hub delivers unique advantages</li>
</ul>
<hr />
 
Artificial Intelligence has long been a popular trope in the sci-fi genre. Most of us could rattle off a string of films about machines gone amuck, from 2001: A Space Odyssey to Ex Machina.
The stories are almost always identical: Humans create AI. The world marvels at its promise. People check out. AI becomes self-aware and decides humans need to be exterminated. Epic battles ensue.
And it’s all downhill from there.
While advancements in real-world AI have been profound, they’re a far cry from the popcorn pop-culture dystopias we see in the movies. Sure, there’s trepidation, but no threat of total machine domination (we hope). And AI models like <a href="https://openai.com/chatgpt" target="_blank">ChatGPT</a> – which has captured the moment's zeitgeist – are already proving their value in multiple use cases. 
Generally speaking, the AI features being added to CMS platforms show promise, not peril. At the same time, they’re fraught with challenges – and if there’s one Schwarzenegger-level threat suffering from a bit of time dilation, it might be the customer experience. Compounded by pressure to seize the opportunity and a need to remain in competitive lockstep, many AI features have been rushed to market at hyperbolic speed.
But what makes them different? And are they really delivering value? That depends a lot on how a user creates content in a CMS.
When I was in Europe last month, I met with <a href="https://www.linkedin.com/in/nehasampat/" target="_blank">Neha Sampat</a>, <a href="https://www.linkedin.com/in/conoregan/" target="_blank">Conor Egan</a>, and <a href="https://www.linkedin.com/in/susancbeermann/" target="_blank">Susan Beerman</a> – the leadership team at Contentstack. One of the discussion topics was Contentstack's new AI Assistant, which I had previewed and found quite compelling. I wanted to dive deeper, so they sent me to the source: Senior Product Manager <a href="https://www.linkedin.com/in/masters/" target="_blank">Christine Masters</a>.
Christine’s bailiwick is Emerging Products, where she’s working on the front line of innovation. Her months-long mission to launch Contentstack’s new AI features has yielded dynamite results, and she gave me a guided tour. We also talked about the big challenges the market is wrestling with, and how Contentstack's approach to generative AI – from content to code – is supercharging their composable DXP.
<h2>Mastering product management</h2>
Christine joined me on Zoom from her home in Iowa – an easterly track from her California roots, but a more temperate 80 degrees on an otherwise sweltering summer day.
“I remember 119 degrees,” she reminisced. It’s worth noting that the <a href="https://www.pbs.org/newshour/nation/californias-death-valley-sizzles-near-record-temperatures-as-brutal-heat-wave-continues#:~:text=The%20hottest%20temperature%20ever%20recorded,as%20keeper%20of%20world%20records." target="_blank">record in Death Valley</a> is 134, which makes 80 sound downright cool.
And cool is precisely the right word for Christine. She's easygoing, confident, and genuinely passionate about her work. From an experience perspective, she's a fluent industry stalwart that’s seen the evolution of content into the digital realm, starting in print at a newspaper in Fort Wayne, Indiana – where she used tools like QuarkXPress.
After operational roles in media, she managed CMS platforms at BLOX Digital, focusing on digital transformation for media applications in cloud and SaaS. She later became a senior director of core platforms, where she conducted focus groups to help build better CMS experiences.
Coming from a more traditional monolithic CMS background, Christine brings an unmatched perspective to her work in Emerging Products, specifically with Contentstack’s new AI features. The company <a href="https://demandgenreport.com/features/news-briefs/contentstack-adds-openai-chatgpt-integration-to-its-platform" target="_blank">announced</a> its ChatGPT integration in late March, relatively early in the hype cycle.
The new AI initiative was ambitious, enabling in-line user extensions that assist in creating brand-specific content in seconds. The stated capabilities were simple but powerful: editors would be able to quickly publish summaries, outlines, metadata descriptions, keyword-optimized blogs, and more – all by using prompts. But that was just the beginning.
In April, Contentstack <a href="https://community.contentstack.com/podcast-media-and-more-81/introducing-contentstack-live-383" target="_blank">hosted a webinar</a> introducing its ChatGPT connector and the future of AI-driven composability. The messaging established that the company sees AI and automation technologies touching virtually all facets of the digital experience stack – transforming content creation, code development, and asset creation.
Quite a charter, and one that will keep Christine busy for some time to come.
<h2>Understanding customer concerns with AI </h2>
Death by PowerPoint is a common fatality in the tech world, but Christine offered a single yet poignant slide before diving into the demo – one that crystallized the key challenges most companies face when considering AI. This educational entry point has become common for her.
“We’ve had a ton of interest, but a lot of concerns as well,” she said. “Many companies are asking, what should we be doing with AI? I’ve been on maybe 30 or 40 calls not just consulting, but talking and listening to their concerns. Some people are much more AI-friendly, and some are very nervous. There’s kind of this fear that when we let ChatGPT in, it’s going to suck up all our data to learn things and use it elsewhere, even with my competition.”
It’s a real concern – and one I’ve heard repeatedly from platforms and users. Will my company’s proprietary content become fodder for the training model? Or will <a href="https://www.aljazeera.com/news/2023/3/23/chatgpt" target="_blank">another bug</a> allow my competitors to see my chat sessions?  
I asked Christine how Contentstack is assuaging these fears. She quickly pointed out that their new service taps the ChatGPT API, but none of the data is being trained by the broader model. Additionally, only prompt data is stored for troubleshooting purposes and cleared out after 30 days. All of these tactics meet <a href="https://gdpr.eu/" target="_blank">GDPR compliance</a>, providing greater assurance around data privacy.
<hr />
<h4>"You need to make sure you have humans at the right step, particularly if it’s content created from scratch."</h4>
<hr />
That said, OpenAI has become a powerhouse tech company with more than 100 million users, making it a prime target for hacking. Last month, <a href="https://mashable.com/article/chatgpt-stolen-accounts-passwords-dark-web" target="_blank">Group-IB reported</a> that thousands of ChatGPT login credentials were leaked to the Dark Web, forcing Google and other companies to warn employees not to add sensitive information to the large language model. Contentstack addresses some of these risks with a combination of optimization and policy.
Accuracy is another blocker, and ChatGPT’s well-documented <a href="https://www.securityweek.com/chatgpt-hallucinations-can-be-exploited-to-distribute-malicious-code-packages/#:~:text=The%20issue%20is%20related%20to,information%20that%20may%20look%20plausible." target="_blank">hallucinations</a> have caused significant challenges to trust. “Sometimes it sounds very convincing, but it’s a total lie,” Christine added. “You need to make sure you have humans at the right step, particularly if it’s content created from scratch.”
Given this, Christine focuses on the use cases where ChatGPT excels, such as creating short summaries from longer-form content or extracting keywords. “We’ve been doing things like this for years now, so it’s become table stakes,” she said, noting that AWS has been making AI scalable for quite some time with products like <a href="https://docs.aws.amazon.com/managedservices/latest/userguide/rekognition.html" target="_blank">Amazon Rekognition</a>.  
But what is novel are the prompts being used to simplify and execute – and how Contentstack is harnessing its automation capabilities to streamline AI at exactly the right places in the content creation experience.
“That’s where we’re coming from with these products,” she punctuated.
<h2>Conjuring content with AI Assistant </h2>
Contentstack’s ChatGPT integration has two main products it intersects with: AI Assistant and Automation Hub. The combination of the two provides a unique ecosystem of capabilities that enriches the generative creation of content and the automation and streamlining of its entire AI workflow.  
As Christine pointed out, an important distinction with the AI Assistant is its nature as an app in Contentstack’s composable ecosystem. I knew other platforms had instrumented their AI with a more coupled architecture, so I asked her to elaborate on the advantages.
“One really great thing about our CMS is the extensibility,” she explained. “You can build your own apps and modules to extend the capabilities through a marketplace approach. With monolithic CMS platforms, you might keep adding features – but after ten years, it gets bloated and filled with toggles. By extending CMS through apps, you can keep it agile and lean.”
With the AI Assistant being an app, Christine began her demo in the most logical place: the installation process. This is critical, as users can choose to connect ChatGPT using their own API keys, or use Contentstack – which is free. In either case, the whole piece is painless.
<img src="https://cmscritic.com/ms-content/uploads/2023/07/contentstack-screen-installation-1024x727.jpg" alt="Contentstack screen showing the installation process" />
Inside the tool, there are lots of pre-configured features that allow you to build prompts for almost anything. You can add a pre-defined set of icons that conform with your brand standards or build custom prompts aligned with your organization’s content style. (Sidenote: <a href="https://learnprompting.org/" target="_blank">prompt engineering courses</a> have now emerged to help assist users with this new skill. Go figure.)
In Contentstack’s AI, the prompts can get very granular. For example, a customer can enter explicit instructions like when to use associated trademarks or which competitor should never be mentioned. 
From a UI perspective, the AI Assistant “lives” where the content writer creates new entries, enhancing the experience without disrupting the editorial flow. The whole experience is lightweight and elegant, and reflects thoughtful analysis of where the elements should co-exist. Users can interface with the tool via custom actions already configured for spelling and grammar, then add functions to write summaries, extract keywords, and even provide translations. 
As Christine pointed out, writers and editors aren’t typically creating content from scratch with AI. In most cases, they use it to augment their writing in different ways.
“As a quick example, let’s say I want to write a blog post about something,” she said. “You can use our pre-built Idea Generator to create ideas and use custom prompts to be in the tone and voice of your brand. Most of the time, writers want ideas and outlines, so they have more control.”
<img src="https://cmscritic.com/ms-content/uploads/2023/07/contentstack-screen-ai-ideas-1-1024x747.jpg" alt="Contentstack screen showing the AI idea prompt." />
From a success standpoint, Christine offered some experience-based advice about prompting, explaining how the assistant can produce better and more accurate results when properly fed. This includes prompt curation around overused terms that might seem cliché or incompatible with a brand’s voice.
“You might tell ChatGPT to ‘make it more exciting’ and it returns words and phrases like ‘trailblazing’ or ‘revolutionary.’ Everything can start to sound the same. ‘In the realm of digital experiences’ is another example that you see out there. These would be my guidelines for what not to use.”
Looking at the prompt capabilities, I asked if there was a plan to make the customizations more repeatable and sharable. Christine said that’s on the roadmap – along with other features.
“We really want to make sure that we’re providing something very useful for our customers they can actually use.”
<h2>Adding some magic with Automation Hub</h2>
The 1-2 punch of Contentstack’s AI offering is the unique combo of AI Assistant and <a href="https://www.contentstack.com/automation-hub/?creative=650999267431&amp;keyword=contentstack%20automation%20hub&amp;matchtype=p&amp;network=g&amp;device=c&amp;campaign=19810684522&amp;adgroup=146523337843&amp;placement=&amp;utm_campaign=fy24-glob-dg-automation-hub-us-ca&amp;utm_medium=paid-search&amp;utm_source=google&amp;gclid=Cj0KCQjwwvilBhCFARIsADvYi7L-bNoQPTRPXR4ba5lah7uPBz6xovMlmKayTKrMh-G4nO9xaoVQ8XUaAuRDEALw_wcB" target="_blank">Automation Hub</a>.
If you’re unfamiliar with the service, it’s an existing feature of the Contentstack DXP that delivers an easy, no-code solution for streamlining business processes. It starts with a trigger or action and allows you to define a specific workflow using a graphical interface – which is incredibly lithe and intuitive. The tool is designed to help simplify the complexity of integrations and automate routine tasks. 
“Now [with Automation Hub], you can build up a series of automated steps with the ChatGPT connector, which brings in an automatic prompt trainer,” Christine described. “It’s a webhook with a trigger – like publishing a new article – and you build steps afterward that are API calls or snippets of code performing functionality.”
According to Christine, Automation Hub is ideal for applications like translations, where ChatGPT can be automatically tapped to return languages based on specific fields and requirements. ChatGPT does a decent job with translations, and there’s already broad market trust with third-party tools like <a href="https://www.weglot.com/" target="_blank">Weglot</a> that leverage AI.
<img src="https://cmscritic.com/ms-content/uploads/2023/07/contentstack-screen-translation-1024x749.jpg" alt="Contentstack screen showing translation with ChatGPT and Slack connector." />
In just a few minutes, she demonstrated how simple it is to activate the "ChatGPT for Translation" automation in the UI and configure both the connector and the associated actions. Once the translation was completed, we even added a step with Slack, automatically letting team members know the task was completed. Pretty slick. 
“Summaries, keywords, translations – if you do something a hundred times over and you never have to change it, this can take the place of people. But you always want a human in the loop knowing what’s going on.”
In an upcoming version, Christine mentioned that users will be able to add in multiple prompts, but also specific function calls via API or http connections. For example, ChatGPT could be harnessed to tap a stock or sports score database at 9 AM and send an email to a list of recipients in a pre-defined format.
“Text enhancement is really the starting point,” she said. “I can’t wait to get this into the hands of more users. I don’t think we’ve even started to think about the cool ideas they’ll be able to implement.”
<h2>What’s ahead for Contentstack and AI</h2>
We’ve been on the ChatGPT “hype train” for well over six months now. I asked Christine how the landscape is unfolding, particularly with similar offerings from other platforms. She agreed that competitors are driving AI in a commoditized direction, but that Contentstack’s app architecture – and its focus on streamlining and automating processes – is unique.  
So what’s driving that value quotient for customers in these early days?
“We’re seeing a lot of use with things like extracting keywords, tapping language translations,” she motioned, “but there are also cost savings when you consider replacing other tools for things like SEO optimization. And if you’re using our Contentstack API keys, it’s even free.”
Free is good, but will it last? Christine did suggest that large organizations will likely opt to use their own ChatGPT keys – and if more translation is required, costs may increase with the scaling token requirements. But it's clear that Contentstack sees its AI features as a value-add, and having a free entry point is a smart move to build adoption. 
Based on the demo, there’s ample room to streamline the clicks required within Contentstack's AI experience. This is where Automation Hub really sings, delivering both efficiency and control to users. As she noted, it’s the “boring” integrations – the undifferentiated heavy lifting – that Contentstack is endeavoring to supplant. By doing so, users can focus on building high-value, high-utility apps and experiences. You know... the cool stuff. 
“Whatever you trust AI to do, we can automate that,” she declared.  
<h2>Get started with AI Assistant</h2>
If you want to join Contentstack’s AI Assistant program, sign up by <a href="https://explore.contentstack.com/ai-assistant?utm_medium=internal_docs" target="_blank">filling out this form</a>. After agreeing to a few terms, you’ll receive a link to install the app – which, as mentioned, is currently free.
Christine said we can expect more announcements in the coming months. You can also check out Contentstack’s recent <a href="https://www.contentstack.com/docs/changelog/#ai-assistant-june-release-highlights" target="_blank">June release highlights</a> for current details.  
All challenges aside, the introduction of AI in CMS platforms has tremendous potential to improve productivity for content editors and developers. I’ve always contended that AI should stand for augmented intelligence, because it’s really about enhancing our creativity and productivity – not replacing it.
“Humans are great at the interesting things,” Christine observed.
Exactly. Like writing sci-fi scripts... about AI.

A Closer Look at Contentstack's AI Features with Christine Masters, Senior Product Manager

<a href="https://www.contentstack.com/" target="_blank">Contentstack</a>, a leading composable digital experience platform, has announced the details of its annual customer conference <a href="https://hopin.com/events/contentcon-2023-b457f92b-1b36-4b14-ab98-2e9997fd6326/registration" target="_blank">ContentCon</a>, which will be held May 8-10, 2023. The conference will host in-person attendees at the <a href="https://www.hotelvanzandt.com/?gclid=CjwKCAjwov6hBhBsEiwAvrvN6BrprCkd8CfhkkHMLTmec3hO_vjpADrx_azcyRskPIA22yckdrggGhoCUDIQAvD_BwE" target="_blank">Hotel Van Zandt</a> in Austin, Texas, with an exciting lineup of speakers, workshops, and networking opportunities.
Attendees who cannot make the trip to the Lone Star state can also register to attend virtually and for free.
<h2>Who’s who at ContentCon?</h2>
Contentstack just revealed its keynote speakers for the event, which include an all-star lineup of strategic business leaders, thought leaders, and composable evangelists.
<a href="https://www.linkedin.com/in/heylgo/" target="_blank">Laura Gassner Otting</a> – Best-Selling Author, Catalyst, and Executive Coach
Laura inspires people to push past the doubt and indecision that keep great ideas in limbo by helping audiences think bigger and accept greater challenges that reach beyond their current, limited scope of belief.
<a href="https://www.linkedin.com/in/julietteolah/" target="_blank">Juliette Olah</a> – Senior Senior Manager, Editorial Content at <a href="https://www.booking.com/?aid=2062892&amp;label=147268094501561094234084590185684619184&amp;anid=147268094501561094234084590185684619184" target="_blank">Booking.com</a>
Juliette leads and inspires happy teams who delight audiences with awesome content. Juliette's keynote will cover The Art and Science of Content Strategy.
<a href="https://www.linkedin.com/in/richardbilton/" target="_blank">Richard Bilton</a> – Director of Technology at Leesa Sleep
With a background in sales, development, and eCommerce, Richard helps businesses see the value of the website as their superstar salesman that never sleeps. Richard will share How Leesa Sleep is Realizing the Personalization Dream.
<a href="https://www.linkedin.com/in/mjmontgomery/" target="_blank">Mindy Montgomery</a> – Associate Director, Product Management, ASICS
Mindy has deep expertise in consulting and transforming industries through technology. Mindy's keynote will be a guide to surviving RFPs, titled It Takes a Village to Raise a Platform.”
<a href="https://www.linkedin.com/in/jurrevanruth/" target="_blank">Jurre van Ruth</a> – Strategic Program Manager, ‘Composable DXP’, at PostNL
Jurre helps PostNL, a mail and logistics solutions provider, build the future of delivery from the Benelux (Belgium, Netherlands, and Luxembourg). Jurre's keynote will address Headless as an Accelerator for Innovation.
<a href="https://www.linkedin.com/in/nehasampat/" target="_blank">Neha Sampat</a> – Founder and CEO at Contentstack
An outspoken advocate for equality &amp; women leaders, Neha was named Female Tech Trailblazer in 2020, CEO of the Year by Aragon in 2018, and an “SF Business Times 40 under 40” honoree in 2015.
<h2>What to expect</h2>
While promoting the event on its website, Contentstack stated it is “calling all status-quo-busters to join the composable future.” This customer-focused event promises to empower new Contentstack users or seasoned veterans to elevate their skills and expertise in composable technology and composable leadership.
Contentstack knows something about customer satisfaction. One of its promises to users is <a href="https://www.cmscritic.com/contentstack-launches-new-marketplace-to-accelerate-composable-digital-experience-innovation/">“Care Without Compromise,”</a> which helps customers find solutions often using cross-vendor resolutions.
Throughout the event, attendees can stop by the Contentstack Help Bar for expert advice or attend an expert-led workshop to hone their knowledge about the composable space. Participants can also expect vibrant discussions at one of the many networking events.
For more information on logistics and details of the event, please <a href="https://hopin.com/events/contentcon-2023-b457f92b-1b36-4b14-ab98-2e9997fd6326/registration" target="_blank">register here</a>.
<h2>About Contentstack</h2>
<a href="https://www.contentstack.com/" target="_blank">Contentstack</a> – the Content Experience Platform (CXP) category leader – empowers marketers and developers to deliver composable digital experiences at the speed of their imagination. Companies such as ASICS, Chase, Express, Holiday Inn, Icelandair, Mattel, McDonald's, Mitsubishi, Riot Games, and Shell trust Contentstack to power their most critical content experiences with uncompromising scale and dependability. Famous for its Care without Compromise™, Contentstack has achieved the industry's highest customer satisfaction rating. Contentstack is also a founder of the MACH Alliance, setting the industry agenda for open and composable technology that is Microservices-based, API-first, Cloud-native SaaS, and Headless. Learn more at <a href="http://www.contentstack.com/" target="_blank">http://www.contentstack.com</a>.

Contentstack Presents the ‘Future of Composable’ at ContentCon, May 8-10

mk-patterson

It’s hard to avoid the rocket allusions, but with a product called “Launch,” it’s almost a requirement.
For <a href="https://www.cmscritic.com/contentstack-launches-new-marketplace-to-accelerate-composable-digital-experience-innovation/">Contentstack</a>, a leading <a href="https://www.cmscritic.com/top-free-headless-cms-platforms/">headless CMS</a> and <a href="https://www.contentstack.com/cms-guides/building-digital-experience-platform-dxp/" target="_blank">composable DXP</a>, the liftoff of its new front-end hosting solution comes at a perfect time. As the market’s focus on composable accelerates at warp speed, organizations are looking for more complete ecosystems to simplify the challenges of building, deploying, and scaling their experiences.
This is where <a href="https://www.contentstack.com/launch/" target="_blank">Contentstack Launch</a> can take businesses orbital. The new solution, which is currently pre-GA, promises a MACH-compliant, low latency hosting solution with fully automated functionality from back-end to front-end.
I had a chance to connect with <a href="https://www.linkedin.com/in/dean-haddock-24697870/" target="_blank">Dean Haddock</a>, the Senior Product Manager at Contentstack who’s helping to pilot the Launch mission. We talked about the new offering and how it completes a vision to deliver everything needed for building composable experiences.
Dean is a fellow CMS journeyman. His story began in open source, working on the early frontier of APIs before they became native to platforms. That eventually led him to Contentstack, where he’s spent the last year focusing on cutting-edge products in the company’s evolving portfolio – which is now reaching beyond its core headless CMS and into middle layer tools like Contentstack’s <a href="https://www.cmscritic.com/contentstack-launches-new-marketplace-to-accelerate-composable-digital-experience-innovation/">Automation Hub and Marketplace</a>.
“Contentstack is now a multi-product platform,” he said. “So a lot of my work is stitching together the fundamental and foundational parts of that architecture and infrastructure.”
This might sound like rocket science, but Dean and the team at Contentstack have been executing on a clear vision for quite some time. That’s led to some stellar investments – including an <a href="https://www.cmscritic.com/contentstack-raises-80-million-series-c-focuses-on-accelerating-the-path-to-composable-for-enterprises/">$80 million Series C</a> that closed in November of 2022. To date, the company has raised $169 million.
Is it enough to reach the moon? Even in a highly competitive market, that’s one giant leap for a headless CMS. Compound it with the gravity of a softening economy – particularly in tech – and the escape velocity shifts.
But this is where Contentstack has a distinct advantage: they’re market leaders. The company is solid and expanding globally from its San Francisco headquarters. They’ve also cultivated a dynamic culture under <a href="https://www.cmscritic.com/contentstack-raises-57-5-million-in-series-b-round-qa-with-ceo-neha-sampat/">CEO Neha Sampet</a> and consistently demonstrated a commitment to innovation.
Couple all that with a solid multi-product strategy and you have the rocket fuel to blast off.
<h2>Bringing content creators and developers together</h2>
From the get-go, Dean wanted to focus our conversation on the critical relationship between content creators and developers, which he believes is the most interesting story around Launch. He was very enthusiastic about it, and I asked him what’s driving his passion. 
“I couldn't be more excited about [Launch],” he said. “Because it's the front-end, putting the head on the headless with CMS and providing this end-to-end digital experience where we have the CMS, the automations, integrations, extensions. Things you can do in the middle layer of your content delivery. And now the front-end, where you can deliver to all to your audiences in a super-efficient, very delightful, easy breezy way.”
“Easy breezy” might be the operative terminology, and what Dean proceeded to share in his demo was exactly that: Launch is helping to eliminate the friction around completing the composable puzzle when building and deploying websites – making the entire process seamless and, well, easy breezy.  
<h3>Deploying Launch with Next.js</h3>
Dean took me through a typical deployment example, and as billed, it all felt smooth. He used a starter stack for Next.js, for which they provide tutorials and documentation. You can do this on your own, but Contentstack offers these flexible “launchpads” that use common rendering methods and auto-populate environment variables.
In seconds, we were able to deploy a staging and production environment with all the essentials – and this is where he notes the connective tissue between content creators and developers.
<img src="https://cmscritic.com/ms-content/uploads/2023/03/create-new-project.jpg" alt="Contentstack Create New Project" />
“You'll be able to see the opportunities to bring folks together on the same sides of a ‘walled garden’ instead of tossing things over the fence from content manager to developer using other platforms – and where we can get some efficiencies and scale,” Dean said.
The staging and production environments use Contentstack’s CDN, which automatically triggers rebuilds. You can also schedule rebuilds to help reduce routine DevOps tasks, and there’s a nice Slack integration that allows you to message team members around your workflows.
What was really slick was the degree of visibility across the environments. With Launch, you can always see what’s deploying, what’s live, and what might have failed in the build process.
<img src="https://cmscritic.com/ms-content/uploads/2023/03/environments.jpg" alt="Environments" />
Launch is also framework agnostic, so developers have their choice of any common JavaScript front-end frameworks like <a href="https://www.cmscritic.com/top-jamstack-static-site-generators-for-2021/">Next.js</a> and <a href="https://www.cmscritic.com/netlify-acquires-gatsby-aims-to-accelerate-adoption-of-composable-web-architectures/">Gatsby</a>. This fits squarely with the composable promise of enabling developers to work in the language they prefer.
<img src="https://cmscritic.com/ms-content/uploads/2023/03/portfolio-overview.jpg" alt="Portfolio Overview" />
<a href="https://www.contentstack.com/launch/?creative=651180332057&amp;keyword=contentstack%20launch&amp;matchtype=p&amp;network=g&amp;device=c&amp;campaign=19806932844&amp;adgroup=146548710469&amp;placement=&amp;utm_campaign=fy24-glob-dg-launch-us-ca&amp;utm_medium=paid_search&amp;utm_source=google&amp;gclid=CjwKCAjwzuqgBhAcEiwAdj5dRrCGvcWB6oY89DiyAitLebtNklaEF5zT2t22x2RXcJYxcqSUG8ZZSBoCx64QAvD_BwE" target="_blank">According to a video</a> Dean hosted, Launch was originally conceived as a tool that developers would use. To that end, it’s effectively an active CI/CD system that builds and deploys your code immediately after pushing it. This reduces the cumbersome challenges with building CI/CD from scratch.
After our environment was in place, Dean brought us back to Github, where we selected the Next.js starter and gave it a name (aptly, “CMS Critic Demo”). Going back to the prod environment, we were able to pick a delivery token and import the variables. From there, it was as simple as clicking “Deploy” to start building the front-end site.
“So what [Launch] is doing here is going to Github, grabbing my code, downloading it onto our platform, running the build commands, and compiling the application,” he said, describing the automagical process. “When folks start accessing my content, it's going to be caching it on the CDN for super low latency, as you would expect for a front-end, headless hosting solution.”
<h3>Powering content creators </h3>
Deployment took a few minutes to complete, which included the SSL provisioning – yet another headache that Launch resolves. From there, we shifted to the content publisher’s realm and walked through the experience of our new homepage. With everything running off the same codebase, it was a snap to preview changes to any aspect of the page and then push to production in seconds.
"So I could say, ‘here's a production publishing environment where all my production content is going to go,’’ Dean said, narrating the use case. “I can also create lower-level environments, if I want to try out content or maybe write content that then needs to be approved by legal before it goes to publish on the web. The legal team can look quickly for any changes, hit approve, and then content could be delivered to environments as it’s promoted all the way up to production for a final approval.”
It's clear that this use case around governance and compliance is crucial for modern enterprises. While Contentstack’s CMS can certainly handle organizational permissions, the addition of Launch further simplifies vital workflows while accelerating the entire process – allowing content to be published faster and with greater control.
We played a little more with the staging and production sides of the flow, changing colors in headers and updating content elements – and it all felt easy breezy and lightning fast. As Dean explained, with this particular front-end, updates in the CMS were being automatically delivered to the presentation layer. With other packages that use SSG (such as Gatsby) it would require a quick rebuild.
The promise of Launch is greater freedom to build with clicks, not code. Modeling exists on both sides of the “walled garden,” where dev, staging, and prod are all handled in once place like cream cheese – so developers can focus on building while marketers push content and new experiences faster than ever.
“You could also create front-end templates, sites, and microsites that can be deployed from the content management side without ever really needing to engage the developer,” Dean said, codifying that promise of freedom. “So your developers set you up with a handful of different templates and you can just deploy front-ends for any kind of marketing purposes with a really quick turnaround time.”
<h2>Stacked for composable success</h2>
I asked Dean what the roadmap looks like for Contentstack in 2023. They’re now a multi-product vendor – so what does that mean in terms of market strategy?
“You should expect to see more products in the future, more innovations,” he eluded. “I got off a demo today and my mind is blown. I can just tell you that the product team, engineering team, design team – all the folks over here on our side – are doing some very, very cool stuff that will hopefully hit the market in the near future.”
I inquired about the expanding landscape of JS frameworks and how that might influence the Launch vector. “Right now, [Launch] has auto-detection for Gatsby and Next.js because those are two very, very popular frameworks that a lot of our customers and community work with. And there’s also the option to put your own custom build commands in the workflow. But you know, there are a couple dozen plus really popular frameworks out there and new ones every single day. So we'll be adding support for more of those.”
I also probed a bit more about the composable nature of their new multi-product approach and how this all fits with Contentstack’s commitment to MACH. It's worth noting that the company is a founding member of the <a href="https://www.cmscritic.com/the-future-is-composable-a-conversation-with-new-mach-alliance-president-casper-rasmussen/">MACH Alliance</a>.
“Fundamentally, we are staying in the composable space, and it is extremely important for us. It’s a core value of Contentstack that you want to use our CMS and go omnichannel across lots of different screens and ways of delivering your content. This [Launch] is just one new tool in a toolbox to deliver your end-to-end digital experience. So if you don't want to use Launch, that's totally fine. You can bring your own front-end hosting service, build custom in AWS, or however you want to do it.”
With so much DIY in the equation, it's also good to see the presence of human service in the digital DNA. Case in point: Contentstack's <a href="https://www.contentstack.com/customer-success/" target="_blank">Care Without Compromise Program,</a> which establishes an agreement to work with other vendors with like-minded technologies to provide solutions to customers. 
One thing Dean said that really resonated with me was how Contentstack’s multiple offerings represent a “supply chain” for your digital experiences. He mentioned it several times, and it really spoke to the idea of interdependence on the parts to deliver the whole. At the same time, the pieces can be interchanged in a composable way. But Launch – and its other products – are built with Contentstack in mind, which provides more features and flexibility.
“You can plug and play with other tools as you need them – or as you want to,” he said. “The fact of the matter is there are lots of different front-end hosting services out there, including the ones that you could build yourself. This one is designed to play very, very well with Contentstack specifically.”
And that’s what makes a composable DXP.
<h3>The countdown to Launch</h3>
If you’re interested in joining the mission, Contentstack Launch is in pre-GA and should be generally available in the next few months. According to Dean, they’re in an early adopter phase, and interested parties can request a demo or apply for early access on the <a href="https://www.contentstack.com/launch/?creative=651180332057&amp;keyword=contentstack%20launch&amp;matchtype=p&amp;network=g&amp;device=c&amp;campaign=19806932844&amp;adgroup=146548710469&amp;placement=&amp;utm_campaign=fy24-glob-dg-launch-us-ca&amp;utm_medium=paid_search&amp;utm_source=google&amp;gclid=CjwKCAjwzuqgBhAcEiwAdj5dRrCGvcWB6oY89DiyAitLebtNklaEF5zT2t22x2RXcJYxcqSUG8ZZSBoCx64QAvD_BwE" target="_blank">Contentstack Launch product page</a>.
“If you’re a good candidate for our program, we’ll bring you in, give you a nice bear hug of support, and make sure you have a really good experience.”
Sounds a bit like astronaut training. With "bear hug" service to boot.

Contentstack Launch Aims to Simplify Front-End Hosting: Interview with Dean Haddock, Senior Product Manager

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