As omnichannel continues to evolve digital strategies for brands, composable and headless solutions are finding growth opportunities across a multitude of industries. This includes the healthcare technology marketplace, where digital experiences and e-commerce are critical to the business imperative.
This week, Contentstack amplified that growth in the hearing care vertical. The composable digital experience platform (DXP) provider announced the Audiological Care division of Sonova – a global leader in innovative hearing care solutions – has selected Contentstack to power its migration to a headless CMS solution. This is part of a broader digitalization strategy for Sonova, one that positions omnichannel at the forefront.
“Our digital transformation goals required a solution that allows us to get ahead of the market changes and cater to the unique needs of our customer base,” said Varun Thunuguntla, Digital Marketing Director for Sonova's Audiological Care business. "Contentstack gives us the flexibility to create more content with speed and deploy a number of personalized features to improve our customers' experience. At the same time, it enables us to improve internal collaboration across markets whilst providing the structure we need to scale our business, quickly integrate new and emerging tools, and future-proof our operations.”
Futureproofing appears to be a key element in the decision-making for Sonova's selection of Contentstack. According to the company's press release, Contentstack will power web and digital experiences within Sonova’s Audiological Care division across its global markets. As part of its omnichannel strategy, additional touchpoints will follow in later phases.
Sonova’s Audiological Care business required a modern content management system to support content creation and improve collaboration with its new website. The company also sought a solution that enabled it to respond quickly to evolving business needs.
With Contentstack’s headless CMS behind its websites, Sonova can now realize these goals. According to the press release, the move to Contentstack will help ensure consistency, improve internal workflows, and enhance content output speed and sharing across markets.
By taking a composable, MACH-based approach, Sonova's Audiological Care division will be able to accelerate the deployment of new features to its websites and deliver more personalized experiences across all channels. In addition, Contentstack’s extensive API library will enable Sonova to deploy and demote applications per their business needs with greater ease.
“Sonova Audiological Care business is a perfect example of how composable technology can empower businesses for years to come,” said Ramon Weterings, VP Sales EMEA at Contentstack. “Through the power of MACH, businesses can benefit from the latest best-of-breed solutions to continue to innovate and accelerate growth at the speed of their imagination. Contentstack’s 'Care Without Compromise' initiative ensures the successful migration into composable whilst working closely with Sonova Audiological Care to introduce new tools to support their evolving business goals.”
Sonova’s Audiological Care business chose Contentstack for its leading position in the composable digital experience space. With Contentstack, Sonova is now armed with the latest technology to manage organic growth and adapt more quickly and easily to the ever-evolving needs of its customers.