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Last week, Portland-headquartered <a href="https://www.sheerid.com/shoppers/" target="_blank">SheerID</a> announced a new partnership with composable commerce vendor <a href="https://commercetools.com/" target="_blank">commercetools</a>. The goal: help merchants create better personalization and more relevant offers and promotions for consumers based on identified customer segmentation.
“Our partnership with SheerID further demonstrates our commitment to providing our merchants with access to market-leading technologies,” said <a href="https://www.linkedin.com/in/kellygoetsch/" target="_blank">Kelly Goetsch</a>, chief strategy officer at commercetools. “We look forward to working together to help merchants sell more, grow faster, and create meaningful connections that build customer engagement and loyalty.”
<h2>SheerID gets personal</h2>
SheerID operates what it calls a “digital verification engine.” With more than 20,000 authoritative data sources, the system helps to instantly verify eligible customers for offers they qualify for.
With brands like <a href="https://www.cmscritic.com/andy-jassy-amazons-new-ceo-signals-bold-future-for-loud-and-digital-experiences/">Amazon</a>, Spotify, and T-Mobile already on the verification platform, SheerID boasts their customers have received three times the conversion of their typical campaigns when utilizing the verification platform.
“Our strategic partnership with commercetools enables the company’s merchants to access our audience verification service, driving significant business outcomes,” said <a href="https://www.linkedin.com/in/jakeweatherly/" target="_blank">Jake Weatherly</a>, chief executive officer at SheerID. “Providing offers to valuable consumer communities like students, teachers, and healthcare professionals is a proven strategy to drive immediate sales. In the cookieless future, online merchants increasingly rely on privacy-compliant, zero-party data marketing solutions like this to drive consumer acquisition, retention, and loyalty.”
<h2>Heading headless with commercetools</h2>
The partnership with commercetools – a <a href="https://www.cmscritic.com/top-headless-commerce-platforms/">leading headless commerce platform</a> and member of the <a href="https://machalliance.org/" target="_blank">MACH Alliance</a> – was a natural fit for SheerID to improve customer segmentation. More integrations like SheerID and commercetools could be likely in the future as companies embrace the headless commerce structure, allowing for greater flexibility and more software offerings.
“The integration was conceived with MACH principles in mind,” said <a href="https://www.linkedin.com/in/andyvanags/" target="_blank">Andy Vanags</a>, global director of retail technologies and marketplace partnerships at SheerID. “Companies will be able to flexibly set up SheerID with their existing frontend e-commerce systems and DXP, CDP, and marketing automation systems. With our supporting documentation and sample open-source code, a merchant's developer or system integrator can easily leverage the verified customer data to create custom promotions, feed the loyalty system and/or personalize the site experience. Companies are only limited by their imagination!”
<h2>About commercetools</h2>
The inventor of headless commerce, <a href="https://commercetools.com/?utm_source=press_release&amp;utm_medium=announcement&amp;utm_campaign=publicis" target="_blank">commercetools</a> is an innovative technology disruptor that has established itself as an industry-leading eCommerce software provider. Today, some of the world’s most iconic brands and growth-focused businesses trust commercetools’ powerful, flexible, scalable solutions to support their ever-evolving digital commerce needs. As the visionaries leading the modern MACH (Microservices-based, API-first, Cloud-native and Headless) architecture movement, commercetools provides customers with the agility to innovate and iterate on the fly, merge on and off-line channels, drive higher revenue, and future-proof their eCommerce business.
<h2>About SheerID</h2>
SheerID is the global leader in identity marketing. With SheerID, brands identify and acquire customers from highly valued consumer communities — such as the military, students, teachers, first responders, and more — with personalized offers, gated by instant verification from the largest set of authoritative data worldwide. SheerID verifies over 2.5 billion people via 20,000 authoritative data sources; provides global insights from hundreds of the world’s leading brands, and never shares or sells customer data. As a result, the world’s biggest brands — including Amazon, Home Depot, Spotify, and T-Mobile — rely on SheerID as their identity marketing partner. Founded in 2011, SheerID is backed by Fortson VC, Brighton Park Capital, Centana Growth Partners, Voyager Capital, and CVC Growth Partners. For more information, please visit <a href="https://www.sheerid.com/business/" target="_blank">SheerID</a> or follow us on <a href="https://twitter.com/SheerID" target="_blank">Twitter</a>, <a href="https://www.linkedin.com/company/sheerid/about/" target="_blank">LinkedIn</a>, and <a href="https://www.facebook.com/SheerIDdotcom" target="_blank">Facebook</a>.

SheerID and commercetools Form Partnership to Provide More Personalization and Better Offers for Consumers

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Last week, the MACH Alliance announced the addition of three new members to the organization: Adyen, Commerce Layer, and Pipe17. With these new members, as well as naming <a href="https://www.cmscritic.com/google-cloud-joins-mach-alliance-as-enabler-member/">Google Cloud</a> an Enabler member earlier this month, the MACH Alliance now boasts <a href="https://machalliance.org/members" target="_blank">74 total members</a>.
<h2>Adyen: an A+ choice for financial tech</h2>
The Netherlands-based financial technology company, <a href="https://www.adyen.com/about" target="_blank">Adyen</a>, was the first added to the MACH Alliance roster last week. Adyen’s all-star list of clients includes Facebook, H&amp;M, Uber, and Microsoft, with a specialization in providing end-to-end payment options and financial products in one solution.
“Joining the MACH Alliance is a natural move for us, as our success hinges on the strength and flexibility of our digital backbone, of which MACH solutions are foundational,” said Brian McDonnell, Senior Vice President, Partnerships at Adyen. “Unified commerce for retailers and other players in the fintech space wouldn’t be possible with legacy technology. We believe the MACH framework is the standard that will change the game for how businesses connect, transact and grow.”
<h2>Commerce Layer provides ready-to-use headless commerce experiences</h2>
<a href="https://commercelayer.io/why" target="_blank">Commerce Layer</a>, an Italy-based, API-first, headless commerce platform, helps customers scale their businesses for almost any commerce channel in any market. Commerce Layer utilizes a set of “ready-to-use micro frontends that allow you to quickly create a headless commerce site without compromising the flexibility and the uniqueness of your brand.”
They also focus on commerce, merchandising, and product discovery rather than content and catalog management.
Occupying MACH principles, Commerce Layer promotes composable, headless commerce and offers customers a “clean separation of commerce and content,” which helps developers design and build efficient and clean shopping experiences.
<h2>Pipe17 offers operations ease from initial sale to delivery</h2>
Seattle-based <a href="https://pipe17.com/why-pipe17/overview" target="_blank">Pipe17</a> is an API-first e-commerce integration operations platform that helps customers simplify the workflow of orders from the point of sale to fulfillment obligations.
As opposed to just focusing on quick and scalable e-commerce solutions, Pipe17 uses composable technology to connect inventory data, as well as shipping and fulfillment services, which help companies keep the same tempo from sale to delivery. They promise users improved sales, smoother integrations, greater visibility for consumers post-checkout and easy accessibility for developers.
<h2>MACH Growth at MACH Speed</h2>
Since the MACH Alliance formed in June 2020, the organization has had a stringent process for accepting new members based on principles aligned with MACH (microservices, API-first, cloud-native SaaS and headless). With the goal of “future proofing enterprise technology,” each organization must embrace MACH architecture in order to be accepted. With growth increasing from 15 organizations at the launch of the MACH Alliance to now almost 75, companies are taking note of the benefits of early adoption of these principles, compared to other monolithic enterprises. With four new additions already in the first month of 2023, <a href="https://www.cmscritic.com/8-cms-trends-to-watch-in-2023-from-mach-to-metaverse/">we anticipate seeing even more adoption of MACH principles and growth for the MACH Alliance continuing for the rest of the year</a>.
<h2>About the MACH Alliance</h2>
The MACH Alliance is a [501(c)(6)] non-profit organization, governed by an independent board and does not endorse specific vendors, members or otherwise. The Alliance was formed in June 2020 to help enterprise organizations navigate the complex modern technology landscape. It aims to guide and show the business advantage of open tech ecosystems that are Microservices based, API-first, Cloud-native SaaS and Headless. All MACH Alliance members meet certification principles that are published on the website.
The MACH Alliance welcomes technology companies and individual industry experts who share the same vision for the future. Learn more at <a href="http://machalliance.org" target="_blank">machalliance.org</a>, read here about MACH certification and follow us on <a href="https://twitter.com/machalliance" target="_blank">Twitter</a> and <a href="https://www.linkedin.com/company/machalliance/posts/?feedView=all" target="_blank">LinkedIn</a>.

Adyen, Commerce Layer and Pipe17 Named Newest Members of MACH Alliance

It’s happened to all of us: an online ad piques our interest in an item, and suddenly we’re debating a purchase.
Then, you link to the product’s <a href="https://www.cmscritic.com/netlify-to-host-headless-commerce-summit-for-talks-on-building-world-class-e-commerce-experiences/">e-commerce</a> store, only to find that it’s slow, unresponsive, or just bad. You refresh a few times and pray for a digital miracle. Maybe you browse a bit, holding your nose. But if you’re like many people, you give up and head to a competitor's site.
Many outside factors can impact an online purchase decision. Even if an item is lucky enough to make it to a cart, it’s frequently left for dead. You could chalk some of this up to pre-buyer’s remorse or other real-world distractions, but a new study from <a href="https://www.cmscritic.com/netlify-to-host-headless-commerce-summit-for-talks-on-building-world-class-e-commerce-experiences/">Storyblok</a> – a <a href="https://www.cmscritic.com/top-free-headless-cms-platforms/">headless CMS</a> provider – suggests that poor website design could be the culprit.
According to the company’s survey published this week, 60% of consumers estimated that on average, they abandon five purchases per year just due to poor website performance.
Five purchases may not seem like a lot, but collectively it adds up to billions in unrealized revenue, all due to a less-than-stellar website experience.
<h2>Bad websites mean big business losses</h2>
As Einstein once theorized, time = money. Or was that <a href="https://www.pinterest.com/pin/350999364678568583/" target="_blank">Gary Larson</a>?
Time is indeed the enemy of all websites, particularly those with transactional e-commerce experiences. It starts with performance, and according to the <a href="https://chrome.google.com/webstore/detail/lighthouse/blipmdconlkpinefehnmjammfjpmpbjk?hl=en" target="_blank">Lighthouse</a> keepers at Google, pages should ideally load on mobile and desktop in <a href="https://seattlewebsearch.com/2020/11/your-website-needs-to-be-faster-than-3-seconds/" target="_blank">less than three seconds</a>.
Storyblok’s study takes the time conundrum a step further, digging into a user’s behavior on a web page and how the design experience might further impact their likelihood of sticking around. Based on the survey, 42% of participants said they decide whether to remain on a page in less than 10 seconds, while 20% decide in less than five. That means websites don’t have a lot of time to impress shoppers and convert interest into purchases.
And what about those “extra” features some sites make a point to have? Well, put earmuffs on those chatbots because ease of navigation, faster loading speeds, and a simple web design matter a lot more to shoppers.
“Consumers want easy-to-navigate, intuitively designed, and fast-loading websites,” said Storyblok CEO and co-founder <a href="https://www.linkedin.com/in/dominikangerer/" target="_blank">Dominik Angerer</a>. “However, a lot of e-commerce websites are falling short. Five purchases per shopper in missed sales may not seem like a lot, but when you scale this up to the number of potential new customers businesses are missing out on, it becomes a very significant amount of money.”
<h2>Avoiding “website embarrassment”</h2>
A great UI/UX can significantly impact a website’s <a href="https://raoinformationtechnology.com/blog/importance-of-ui-ux-design-for-your-website/#:~:text=A%20high%2Dquality%20UI%2FUX,brand's%20offered%20items%20and%20services." target="_blank">trust and credibility</a>. That’s why leading brands invest significantly in design and usability testing, as well as enhancing accessibility to ensure digital equality.
Still, getting the digital gum off your shoes can prove daunting in a world littered with bad UX. Let’s say a consumer actually decides to proceed with a purchase on a poorly functioning website. It turns out that experience still gives them the “ick”– and they would rather forget about it.
According to Storyblok’s survey, 42% of Americans and 18% of Europeans revealed that on at least one occasion, they were too embarrassed to say where they purchased a product – all because the website was so poorly designed.
Maybe we call this… digital shame?
Kudos to Storyblok for uncovering this data point, which is both entertaining and alarming. All jokes aside, any company that might be the target of this shame isn’t just missing out on sales – it's damaging the reputation of its brand.
<h2>Leveraging headless CMS and composable commerce to improve website experiences</h2>
As talk elevates around a <a href="https://www.cnn.com/2022/10/02/business/global-recession-fears-explained/index.html" target="_blank">looming economic recession</a>, online shopping continues to be the gem in an otherwise rusting crown of retail. Outlooks are still trending upward, with 23% of those surveyed anticipating more holiday purchases online this year. Meanwhile, 51% of respondents are planning to make the same number of online purchases as last year.
To meet the shifting demands of online consumers, Storyblok sees technology as a key activator for improving the digital experience in an omnichannel world. This is crystallized by the rise of composable commerce and the need to meet consumers anywhere, anytime, on any device or form factor.
“Additional functionality is still an important factor in attracting customers, but it’s critical to get the basics right first,” said Angerer. “For example, by investing in a headless, composable commerce tech infrastructure, companies can set the foundation for a great, fast-performing user experience.” 
<h2>Shopping in a metaverse marketplace</h2>
<a href="https://www.solodev.com/metaverse/" target="_blank">The metaverse</a> has become all the rage in 2022, with leading brands investing heavily in AR/VR strategies – particularly when it comes to e-commerce. According to Storyblok’s survey, transactions in virtual and augmented reality environments might be gathering more attention.
In fact, 42% of respondents said they would be encouraged to make more purchases with an AR or VR experience. Surprisingly, that percentage rose to a whopping 57% when filtered to the U.S. market. That’s big news for retailers who are struggling to find new opportunities for growth.
The results of this study echo what we’ve heard over and over for years: consumers don’t just want products. They want experiences – and giving them what they want isn’t as hard as it might seem. New features aside, brands that provide a great UX with an easy-to-use, easy-to-navigate website and an abundance of payment options will make it hard for shoppers to say no, even if the storefront is in a virtual world. 
If e-commerce sites can KISS (keep it simple, stupid) and make up with shoppers, they’ll likely feel less “ick” at the bottom line. And investing in quality design and the right technology stack – including <a href="https://www.cmscritic.com/the-future-is-composable-a-conversation-with-new-mach-alliance-president-casper-rasmussen/">composable, MACH-ready solutions</a> – can help keep the gum off everyone’s shoes.
<h2>About Storyblok</h2>
Storyblok is a headless CMS that enables developers and marketers to deliver powerful content experiences on any digital platform. Developers create flexible components that are independently managed by content teams through a collaborative visual editor and customizable workflow. Published content is delivered through an API, so changes are made once and will appear everywhere: websites, mobile, IoT, the metaverse, and beyond. This approach reduces maintenance and makes content management more efficient. Leading brands such as Adidas, Renault, and Marc O’Polo use Storyblok to manage and share their content with the world. Storyblok was named the #1 CMS for 2022 by G2.
 
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<h2>Join CMS Industry Leaders, Digital Agencies, and Users at CMS Kickoff 2023</h2>
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Storyblok Study Reveals Poor Website Performance Costs E-Commerce Companies Billions

Reflections on WordCamp Europe 2022

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With a name like <a href="https://www.cmscritic.com/tag/storyblok/" target="_blank">Storyblok</a>, we expect a good story.
That's exactly what we received yesterday when the headless CMS player <a href="https://www.storyblok.com/mp/storyblok-s-technology-ecosystem" target="_blank">announced</a> the launch of its new <a href="https://www.storyblok.com/partners/technology-ecosystem" target="_blank">Technology Ecosystem</a> – a curated collection of <a href="https://www.cmscritic.com/tag/mach/" target="_blank">MACH</a>-ready technology solutions that can be integrated together with Storyblok as the central content hub. 
According to Alin Tanase, Technology Partner Manager at Storyblok, having a dedicated Technology Ecosystem was the "missing piece of the puzzle" in the company's growing partnership program. Building it from the ground up and relying on agency experience helped Storyblok see the gap and identify the potential. 
<h2>A MACH-driven technology ecosystem </h2>
The Storyblok Technology Ecosystem provides a ready-made set of integrations for e-commerce, localization, deployment and hosting, personalization, marketing, analytics, and more – allowing businesses to build successful digital experiences across channels with best-of-breed, composable technology. 
Launched in 2015, Storyblok has embraced the principles of MACH (Microservices, API-first, Cloud, and Headless) from day one. Having <a href="https://www.storyblok.com/mp/storyblok-joins-the-mach-alliance" target="_blank">joined the MACH Alliance</a> last November, Storyblok believes the future belongs to marketplaces that are built with MACH in mind – and its new ecosystem reflects a continued commitment to the tenants of building scalable MACH architectures. 
The new Technology Ecosystem provides integrations for some of the biggest names in e-commerce, including <a href="https://www.bigcommerce.com/" target="_blank">BigCommerce</a>, <a href="https://www.netlify.com/" target="_blank">Netlify</a>, <a href="https://cloudinary.com/" target="_blank">Cloudinary</a>, <a href="https://commercetools.com/" target="_blank">commercetools</a>, <a href="https://spryker.com/en/" target="_blank">Spryker</a>, <a href="https://www.shopify.com/" target="_blank">Shopify</a>, <a href="https://lokalise.com/" target="_blank">Lokalise</a>, <a href="https://www.vuestorefront.io/" target="_blank">VueStorefront</a>, <a href="https://ninetailed.io/" target="_blank">Ninetailed</a>, <a href="https://www.algolia.com/" target="_blank">Algolia</a>, <a href="https://instantcommerce.io/" target="_blank">Instant Commerce</a>, <a href="https://www.centra.com/" target="_blank">Centra</a>, <a href="https://www.scayle.com/" target="_blank">SCAYLE</a>, and <a href="https://vercel.com/" target="_blank">Vercel</a>. The library features add-ons and plug-ins to Storyblok's API-driven CMS to extend its functionality, increase its value, and deliver a best-of-breed, future-proof platform designed to fit any need. 
"We want to offer businesses a strong ecosystem of powerful API-led technologies to support the growth of their digital offerings," said <a href="https://www.linkedin.com/in/barrydarcy/" target="_blank">Barry D'Arcy</a>, VP of Partners at Storyblok. "Partnering with other best-in-class solutions allows us to co-innovate and deliver better digital outcomes." 
We had the chance to connect with D'Arcy last year, and he <a href="https://www.cmscritic.com/interview-headless-cms-storyblok-expands-partner-program-with-u-s-agency-campbell-ewald/" target="_blank">shared some of his views</a> on the CMS market and the value of being headless.
<h2>Powering the future with Jamstack and cloud technology partnerships</h2>
According to analyst firm <a href="https://www.forrester.com/bold" target="_blank">Forrester</a>, the future of digital experiences lies in ecosystems. They recommend picking an ecosystem rather than just a single vendor, as innovation through such communities will help organizations gain speed, agility, and resilience.
Storyblok seems to be squarely focused on this vision. While the company provides a vendor-specific headless CMS platform, the development of a corresponding technology ecosystem will help expand the value of its technology across a composable channel of options – enabling users to build in multiple directions without the persistent challenge of monolithic vendor lock-in. 
<a href="https://www.cmscritic.com/top-jamstack-static-site-generators-for-2021/">Jamstack</a> will play a crucial role in the new technology ecosystem, which is evidenced by comments from Netlify – a key partner in this new initiative. "Jamstack is an approach to build for the web that has generated a large global community and movement over the past six years," said Sarfaraz Rydhan, Senior Director of Business Development at <a href="https://www.netlify.com/" target="_blank">Netlify</a>. "Netlify is focused on bringing the modern web community together and enabling the benefits of Jamstack with our platform alongside partners and customers. We are delighted to be part of Storyblok's Technology Ecosystem to help empower our customers to build better digital experiences with the Jamstack."
Storyblok is also offering integrations with infrastructure players like Cloudinary to power the management of digital video and media assets. "Cloudinary firmly believes in establishing relationships with other software companies that share our belief in headless, API-first software and composable technology," said Gary Ballabio, VP of Technology Partnerships at <a href="https://cloudinary.com/" target="_blank">Cloudinary.</a> "Which is why we're so excited to be a part of the Storyblok Technology Ecosystem."
You can visit the <a href="https://www.storyblok.com/partners/technology-ecosystem" target="_blank">Technology Ecosystem</a> page to learn more and see the full list of partners.
<h2>About Storyblok</h2>
<a href="http://Storyblok – an enterprise headless CMS that enables developers and marketers to deliver powerful content experiences on any digital platform – today announced the launch of its Technology Ecosystem. This new program is a curated collection of MACH-ready technology solutions that can be integrated together, with Storyblok as the central content hub. The Storkblok Ecosystem is a curated collection of tech solutions that can be integrated together, with Storyblok at the center. It’s a universe of endless technology possibilities. Some of the technology partners include BigCommerce, Netlify, Cloudinary, Commercetools, Spryker, Shopify, Lokalise, VueStorefront, Ninetailed, Algolia, Instant Commerce, Centra, SCAYLE and Vercel. “We want to offer businesses a strong ecosystem of powerful API-led technologies to support the growth of their digital offerings. Partnering with other best-in-class solutions allows us to co-innovate and deliver better digital outcomes.” said Barry D'Arcy, VP of Partners at Storyblok. &quot;Jamstack is an approach to build for the web that has generated a large global community and movement over the past six years,&quot; said Sarfaraz Rydhan, Senior Director of Business Development at Netlify. &quot;Netlify is focused on bringing the modern web community together and enabling the benefits of Jamstack with our platform alongside partners and customers. We are delighted to be part of Storyblok's Technology Ecosystem to help empower our customers to build better digital experiences with the Jamstack.&quot; &quot;Cloudinary firmly believes in establishing relationships with other software companies that share our belief in headless, API-first software and composable technology - which is why we're so excited to be a part of the Storyblok Technology Ecosystem,&quot; said Gary Ballabio, VP of Technology Partnerships at Cloudinary." target="_blank">Storyblok</a> is an enterprise headless CMS that enables developers and marketers to deliver powerful content experiences on any digital platform. Developers create flexible components that are independently managed by content teams through a collaborative visual editor and customizable workflow. Published content is delivered through an API, so changes are made once and will appear everywhere: websites, mobile, IoT, the metaverse, and beyond. This approach reduces maintenance and makes content management more efficient. Leading brands such as Adidas, Pizza Hut, and Marc O'Polo use Storyblok to manage and share their content with the world. Storyblok was named the #1 CMS for 2022 by G2.
For more information, visit <a href="https://www.storyblok.com/" target="_blank">https://www.storyblok.com</a> and follow Storyblok on <a href="https://www.linkedin.com/company/storyblok" target="_blank">LinkedIn</a> and <a href="https://www.twitter.com/storyblok" target="_blank">Twitter</a>.

Storyblok Launches New Technology Ecosystem Featuring MACH-Ready Solutions

Talk about a sonic "bloom."
<a href="https://www.cmscritic.com/top-headless-commerce-platforms/" target="_blank">Bloomreach</a>, a leading content and search platform focused on commerce, just made some big noise by <a href="https://www.bloomreach.com/en/news/2022/bloomreach-valuation-soars-to-usd2.2-billion-following-usd175-million-investment-led-by-goldman-sachs-asset-management" target="_blank">announcing</a> a $175 million round of funding, skyrocketing the company's valuation to a whopping $2.2 billion. 
The investment – which follows a massive <a href="https://techcrunch.com/2021/01/26/bloomreach-raises-150m-on-900m-valuation-and-acquires-exponea/" target="_blank">$150 million funding round</a> in January 2021 – was led by Goldman Sachs Asset Management ("Goldman Saalamogordochs"), with participation from existing Bloomreach investors Bain Capital Ventures and Sixth Street Growth. 
The size of these two infusions demonstrates some serious confidence from the street. With heavy-hitters like Goldman Sachs piling on the cash, it's clear that investors see continued opportunities in digital commerce transformation, particularly at the enterprise level. Bloomreach has made a series of smart investments along the way, giving them the heft to challenge one of the biggest e-commerce brands on the planet.
<h2>Arming brands against Amazon with personalized e-commerce</h2>
When it comes to e-commerce – or any commerce for that matter – it's impossible to ignore "The Amazon Effect." 
In the 25 years since Jeff Bezos launched Amazon.com from a garage in suburban Seattle, it has grown to become the top e-commerce platform in the world. Each month, <a href="https://www.bigcommerce.com/blog/amazon-statistics/#10-fascinating-amazon-statistics-sellers-need-to-know-in-2020" target="_blank">more than 197 million people</a> around the globe visit Amazon.com. That's more than the entire population of Russia.
Worldwide e-commerce sales <a href="https://www.emarketer.com/content/worldwide-ecommerce-continues-double-digit-growth-following-pandemic-push-online" target="_blank">are expected</a> to reach $7.4 trillion by 2025. According to <a href="https://www.ibm.com/industries/retail" target="_blank">IBM's U.S. Retail Index</a> data, COVID-19 has accelerated retail trends by nearly five years. E-commerce sales <a href="https://www.statista.com/topics/871/online-shopping/" target="_blank">were skyrocketing</a> before the pandemic, and Amazon was already monopolizing most of the air in the digital room. As contactless delivery became essential during COVID lockdowns, Amazon moved into its pole position as the uncontested leader in digital customer experiences. 
<a href="https://www.mdm.com/news/operations/amazon-business-says-company-reached-25-billion-in-2020-sales/">Amazon's grasp over the e-commerce world</a> is viewed as an existential threat to many global brands. Even giants like Walmart, Apple, and Macy’s are struggling to compete with the digital heavyweight. But according to Bloomreach, brands now have a weapon to fight Amazon – giving retailers, distributors, and manufacturers a platform for delivering highly relevant and personalized digital experiences with speed and scalability.
<h2>Moving away from monolithic</h2>
According to Raj De Datta, CEO of Bloomreach, the key to competing is the move from monolithic e-commerce platforms to microservices-based architectures that empower not just the web, but all digital touchpoints. That way, enterprises can have more control over the customer experience by making it highly personalized and innovating quickly.
"It starts in the early days of the web, with Amazon and eBay, when e-commerce was in its infancy. Twenty years later, e-commerce is exactly where we would expect a 20-year-old to be — just getting started," said De Datta. "Indeed, at Bloomreach, we believe that if the first 20 years of e-commerce have been about standing up the store or simply transacting online, then the next twenty years are about standing out from the crowd, or differentiating in the face of increased digital competition and rising consumer expectation. "
<h2>Growing its Commerce Experience Cloud</h2>
Following its latest round of funding, Bloomreach plans to invest in the development of cutting-edge personalization use cases powered by its entire <a href="https://www.bloomreach.com/en" target="_blank">Commerce Experience Cloud</a>, showcasing the differentiated power of its combined product suite. In addition, Bloomreach will invest in expanding its go-to-market teams to accelerate business growth worldwide.
Currently, Bloomreach's DXP for Commerce helps keep customers engaged, increases revenue per visit, and drives customer loyalty. The company says that the solution integrates with leading commerce platforms to form a complete e-commerce solution. Bloomreach further enhances its commerce offerings with AI-powered search, intelligent merchandising, and highly agile content management, which are fast becoming essential tools for shaping modern e-commerce experiences. 
Additionally, <a href="https://www.bloomreach.com/en/products/bloomreach-experience" target="_blank">Bloomreach Experience (brX)</a> currently drives over $200 billion in digital commerce experiences across many of the world's largest online retailers, brands, distributors, and B2B manufacturers – representing 25% of retail e-commerce in the U.S. and U.K. With Bloomreach Experience, organizations can access rich features, all powered by an API-first headless architecture. This makes it easier for brands to connect Bloomreach with their existing commerce platform and frontend technologies and avoid many of the rigors of re-platforming everything.
In 2021, Bloomreach <a href="https://www.cmscritic.com/bloomreach-acquires-exponea-secures-150m-investment-to-power-e-commerce-saas-expansion/" target="_blank">acquired Exponea</a>, a Customer Data and Experience Platform (CDXP), with the goal of integrating its market-leading e-commerce capabilities with Exponea's best-in-class customer data (CDP) and marketing automation capabilities. With this combination, Bloomreach appears well-poised to accelerate the creation, personalization, and optimization of powerful commerce experiences.
<h2>About Bloomreach</h2>
Bloomreach is the world’s #1 Commerce Experience Cloud, empowering brands to deliver customer journeys so personalized, they feel like magic. It offers a suite of products that drive true personalization and digital commerce growth, including: Discovery, offering AI-driven search and merchandising; Content, offering a headless CMS; and Engagement, offering a leading CDP and marketing automation solutions. Together, these solutions combine the power of unified customer and product data with the speed and scale of AI-optimization, enabling revenue-driving digital commerce experiences that convert on any channel and every journey. Bloomreach serves over 850 global brands including Albertsons, Bosch, Puma, FC Bayern München, and Marks &amp; Spencer. For more information, visit <a href="https://bit.ly/2EfrSOZ" target="_blank">Bloomreach.com</a>.

Bloomreach Reaches $2.2 Billion Valuation Following $175 Million Investment from Goldman Sachs

Image of rocket flying with people on top of it, next to text that reads "$175 million investment"

Just before Christmas, <a href="https://www.optimizely.com/" target="_blank">Optimizely</a> – a leading digital experience platform (DXP) provider – delivered a gift that we're still unwrapping: an integrated version of its <a href="https://www.optimizely.com/products/commerce/b2b/" target="_blank">B2B Commerce Cloud</a> and <a href="https://www.optimizely.com/products/content/" target="_blank">Content Cloud</a> products.
OK... so maybe the other schwag under your tree had a bit more pizzazz. But this tidy pairing brings some real power to brands, particularly those looking to reach audiences with sophisticated content strategies and digital experiences. The new integration also has to potential to help large marketing teams collaborate more effectively around their content – providing a more complete ecosystem of services.
According to Optimizely, the integration leverages its B2B Commerce Cloud as a <a href="https://www.cmscritic.com/top-headless-commerce-platforms/" target="_blank">headless commerce</a> API, making B2B data and capabilities available in Content Cloud. The coupling enables users to access B2B-specific features in the Commerce Cloud while using Content Cloud CMS to manage all the pages, templates, content, and assets of their website. Content Cloud also lets marketers build and manage multiple sites while leveraging shared data for customers, products, and orders in B2B Commerce Cloud.
Another key feature of the integrated solution is a combined out-of-the-box search engine, allowing users to search products in the B2B Commerce catalog as well as the Content Cloud – and return combined results. Users can also manage their product catalog in B2B Commerce and have them available in Content Cloud.
“Optimizely Content Cloud has a long history of providing marketers with extensive tools for content publication and creation of exceptional digital experiences,” said Justin Anovick, Chief Product Officer of Optimizely. “With the integration of B2B Commerce Cloud, businesses can extend these tools to B2B customers, enabling the delivery of optimal digital experiences across audiences.”
<h2>Powering buying experiences with B2B Commerce Cloud</h2>
To be clear, Optimizely's B2B Commerce Cloud and Content Cloud have been stand-outs in their own right. The former has carved a decent niche as a one-stop commerce solution, decreasing the complexity of a brand's online commerce stack by collectively managing catalogs, quotes, orders, product configurations, and more – all with one holistic view. It also boasts personalization capabilities, leveraging data-driven recommendations to power custom digital commerce experiences.
Optimizely has focused its B2B Commerce Cloud on manufacturers and distributors, helping them configure custom solutions that meet their specific brand requirements. Additionally, the solution has made the connections with an organization's ERP, PIM, and other backend systems more efficient, allowing them to scale their growth across their stack. Those connections are key, and so is maintaining the security of a brand's data; to that end, Optimizely has achieved ISO certifications in its pursuit of assuring the highest standards of data security with B2B Commerce Cloud.
<h2>Create once, publish everywhere with Content Cloud CMS</h2>
On the other side of the integration equation is Optimizely's Content Cloud, a shadow of the former Episerver (which, as you know, <a href="https://www.cmscritic.com/episerver-to-acquire-optimizely-the-worlds-leading-experience-optimization-platform/">purchased Optimizely in 2020</a> and consolidated under its banner). Content Cloud has been enabling marketing teams to leverage an industry-leading content management system to distribute content across channels with a coupled, headless, or hybrid CMS model – or via Optimizely's global network.
Content Cloud boasts a wide berth of rich features including personalized media management, drag-and-drop layouts and authoring, custom workflows, and more. The system also enables users to create and target personalized content and commerce experiences based on dynamic audience segments. The personalization features come out of the box at a rules-based level but can be upgraded through their <a href="https://www.optimizely.com/optimization-glossary/hyper-personalization/" target="_blank">AI-powered 1:1 personalization</a> with <a href="https://www.optimizely.com/products/intelligence/recommendations/" target="_blank">Content Recommendations.</a>
<h2>Providing sample resources and implementation support</h2>
One thing Optimizely consistently does well is listen to customers. This has been most evident following the large-scale acquisitions of Episerver and <a href="https://www.cmscritic.com/optimizely-acquires-customer-data-platform-zaius/">Zaius</a>, where users needed both training and vision to build confidence around the company's roadmap. This is just one contributing factor to the company's leadership positions on <a href="https://www.cmscritic.com/key-takeaways-from-gartners-2021-magic-quadrant-for-digital-experience-platforms/">Gartner's 2021 Magic Quadrant for DXPs</a>, as well as the <a href="https://www.optimizely.com/company/press/optimizely-named-a-leader-in-agile-content-management-systems/" target="_blank">Forrester Wave for Agile Content Management Systems</a>.
To help customers get the most from this new integration, Optimizely is releasing a B2B-specific sample site packed with Content Cloud templates and blocks – giving users a pipeline of resources to accelerate their builds. In its press release, the company said that the sample site will answer the "time-to-market metric" variables that many B2B customers weigh when selecting technology vendors. Once again, evidence that Optimizely is listening to the voice of the customer and thinking ahead.
Additionally, Optimizely has named <a href="https://www.nishtech.com/">Nishtech</a> – a full-service digital experience and e-commerce consultancy – as a preferred implementation partner to support the B2B Commerce Cloud/Content Cloud integration. Nishtech is an Optimizely Platinum Partner that has first-hand experience with the new integration and can be contracted to guide customers and their agencies through setting up and utilizing the new integration.
<h2>About Optimizely</h2>
<a href="http://www.optimizely.com/">Optimizely</a> is on a mission to help people unlock their digital potential. With their leading digital experience platform (DXP), they equip teams with the tools and insights they need to create and optimize in new and novel ways. Now, companies can operate with data-driven confidence to create hyper-personalized experiences. Building sophisticated solutions has never been simpler. Optimizely’s 900+ partners and 1100+ employees in offices around the globe are proud to help more than 9,000 brands, including Toyota, Santander, eBay, KLM, and Mazda, enrich their customer lifetime value, increase revenue and grow their brands.

Optimizely Integrates B2B Commerce Cloud and Content Cloud, Combines Headless Commerce with CMS

cms-critic-staff

Optimizely logo against a black background

Well, 2021 is almost at an end. The holidays are upon us, and merrymaking is in full swing (at least as far as Omicron will let us swing). Before we wrap things up and officially start the festivities, there's one last piece of business to attend to...
NOMINATIONS!
That's right: it's time to kick off our annual CMS Critic Awards – and it all starts with our 2021 People's Choice Nominations! Starting today, you can submit your favorite platform in a variety of categories such as Best DXP, Best Headless CMS, and more. Based on your input, we choose the top three contenders in each category – and let you vote for the best of the best. 
The 2021 People's Choice Nominations will be open until January 15th, 2022. Once we've tallied your submissions, we'll open voting on the top three platforms in each category.
Here's some exciting news: this year, we've added Best Composable System and Best Headless Commerce Platform to the nomination list. We covered the rise of both categories throughout the year – now you can tell us which platforms are doing it best!
To learn more about the CMS Critic Awards, keep reading. Ready to submit your nominations? <a href="https://www.cmscritic.com/2021-cms-critic-awards-nominations/">Click here!</a>
<h2>What are the CMS Critic Awards?</h2>
OK... so maybe our program is a little less visible than the Oscars, but it fills an important gap in our industry by celebrating the contributions of CMS, DXP, and the related ecosystem of vendors.
Since 2012, the CMS Critic Awards have been something of an institution. Not only do they give our panel of thought leaders an opportunity to "chime in" on the general direction of the industry, but they also give individuals a chance to vote for their favorite platform. It's a fun way to engage with our communities and create more visibility around the importance of this technology sector.
To provide a fair shot to all vendors, we offer two unique programs:
<img src="https://cmscritic.com/ms-content/uploads/2021/12/criticschoice_logo-1024x173.jpg" alt="CMS Critic's Choice Awards Logo" />
Critic's Choice Awards
Hand-selected by our CMS Critic editorial staff, vendors receive the coveted Critic's Choice Award for each category based on our internal research and criteria.
<img src="https://cmscritic.com/ms-content/uploads/2021/12/peoplechoice_logo-1024x173.jpg" alt="CMS People's Choice Awards Logo" />
People’s Choice Awards 
As previously mentioned, these community-based awards are designed to engage with readers through an open forum. The top three vendors with the most nominations will be featured on our website for voting, and the platform with the most votes in each category is declared the winner. The rules are simple, and focus on fairness and integrity: participants may nominate or vote only once, and companies that offer incentives of any kind will be disqualified.
<h2>2021 People's Choice categories for nominations</h2>
This year's categories include:
<ul>
<li>Best Enterprise CMS</li>
<li>Best DXP</li>
<li>Best Free CMS</li>
<li>Best Flat File CMS</li>
<li>Best Open Source CMS</li>
<li>Best ECM (Enterprise Content Management)</li>
<li>Best E-Commerce Solution</li>
<li>Best Headless CMS</li>
<li>Best Headless Commerce Platform</li>
<li>Best Website Builder</li>
<li>Best Static Site Generator</li>
<li>Best Composable System</li>
</ul>
Both the Critic's Choice and People's Choice Award results will be announced at the same time in mid to late February of 2022.
<h2>Submit your nominations!</h2>
Go on... tell us what platforms you love! Fill out the form below and submit your nominations. You can only vote once and a valid email address is required with each entry. Companies that offer incentives of any kind will be disqualified.
We can't wait to see your nominations. Cheers – and happy holidays!

Submit Your Nominations for the CMS Critic 2021 People's Choice Awards

CMS Critic 2021 People's Choice Award logo

Shopify - The global commerce platform

Build your business with Shopify to sell online, offline, and everywhere in between.

The global commerce platform

In the CMS and DXP lexicon, "composable" has become foundational terminology. For more robust digital experience platforms, this typically translates into reusable components that enhance the building and personalization of websites and apps. But on the <a href="https://www.cmscritic.com/top-free-headless-cms-platforms/">headless CMS</a> side of the ledger, composable architectures are evolving omnichannel capabilities in some innovative ways.
To that end, <a href="https://www.cmscritic.com/what-contentfuls-175m-investment-round-means-for-the-future-of-cms/">Contentful</a>, a headless content management platform, has announced a partnership with <a href="https://conscia.ai/">Conscia</a> – a Toronto-based Content Intelligence Platform – to launch an app called Unify. Purpose-built for new and existing Contentful customers, Unify joins together content from multiple Contentful spaces and other applications and provides a "unified" API response for frontends to consume, thereby enabling a composable architecture for all digital channels. 
Unify is of particular relevance to brands that are looking to expand their headless commerce strategies with more personalized experiences. As shoppers continue to embrace digital, organizations are relying on omnichannel to deliver the right experience at the right time, regardless of the endpoint or device. Contentful and Conscia are helping brands orchestrate these experiences by breaking down silos and harmonizing their content ecosystem. 
"Contentful is a leader in evangelizing the headless approach of delivering content to digital applications," said Sana Remekie, Conscia's Chief Executive Officer. "We're proud to partner with Contentful to offer multi-space and multi-source content orchestration to its customers and are really excited to bring Unify to market."
<h2>Creating a Unified Payload</h2>
It's true that many existing platforms allow you to "stitch" together content from multiple sources. However, there are inherent challenges and limitations with the status quo approach. 
First and foremost, there are often too many inputs such as CDP, PIM, third-party data sources, and other APIs. Further, the standard model for weaving together content from multiple sources tends to be based on JSON, REST, GraphQL, or Next – all of which are very code-heavy. This requires the ability to reconcile a lot of complex queries that can lead to long payload times and significant performance issues. 
To address these problems, Contentful and Conscia created Unify, which sits on top of Contentful's multi-space architecture. It provides an intuitive, flexible, no-code method for assembling localized and personalized experiences for all channels and accelerating the digital supply chain. 
Unify's ability to federate content from legacy and siloed enterprise applications into Contentful's global delivery infrastructure results in faster, more reliable delivery to all digital channels – including web, mobile, voice, chatbots, call centers, and more.
"Unify is very much in line with Contentful's vision of breaking down organizational silos and serving as a centralized content platform to power continuous and connected experiences across channels," said Kevin Zellmer, VP of Partnerships at Contentful. "We are very impressed with Conscia's ability to simplify and democratize a process that typically requires significant cost and time." 
To learn more about the Unify solution, you can visit <a href="https://c212.net/c/link/?t=0&amp;l=en&amp;o=3319163-1&amp;h=2301233572&amp;u=http%3A%2F%2Fwww.conscia.ai%2Funify&amp;a=www.conscia.ai%2Funify" target="_blank">www.conscia.ai/unify</a>.
<h2>About Conscia</h2>
Conscia is a knowledge graph that has the ability to unify customer data and content from disparate systems through a schema-agnostic data pipeline, enrich, relate, tag, and classify the data, and finally distribute this knowledge through APIs. With Customer and Content Intelligence so deeply interconnected in a central knowledge graph, Conscia empowers digital and marketing teams to compose meaningful, consistent, and personalized content experiences across all channels at scale. The company was founded in 2016 and is headquartered in Toronto, Ontario.
<h2>About Contentful</h2>
Contentful, a leading content platform for digital-first business, helps over 30% of the Fortune 500 and thousands of brands around the world create and manage digital experiences for their customers across any channel. It enables greater speed and scale than traditional CMS solutions. Contentful unifies content in a single hub, structures it for use in any digital channel, and integrates seamlessly with hundreds of other tools through open APIs. Companies such as Gucci, Plaid, Goodrx, Intercom, Notion, Staples and many others rely on Contentful's platform.

Contentful and Conscia Launch Unify, a Multi-Space Orchestration App for Personalization and Headless Commerce

In the ever-expanding realm of CMS and DXP platforms, the category of “website builder” has long been an enigma. It’s not uncommon to have our readers ask us: how do I actually "create" a website using this tool?
And that’s the rub: content management systems have traditionally been designed to "manage content," while DXPs have evolved the stack by expanding the layers of data and optimization. But building an actual website? That’s another story. Or stories, to be more accurate.
Let’s provide a quick backdrop: with traditional CMS platforms, creating a website has often been a labor of technical love. In most cases, it requires the implementation of responsive HTML templates into a system by a trained developer or system integrator. While this model has given designers and coders greater control over the experience layer – and enabled content creators to preview rendered pages – it also comes with a much steeper learning curve and cost.
The rise of headless CMS has also changed the calculus. In this new omnichannel world, websites have become another endpoint in the experience landscape. This has shifted the thinking for marketers as they embrace new ways of distributing content and engaging with audiences via <a href="https://www.cmscritic.com/top-jamstack-static-site-generators-for-2021/" target="_blank">JAMstack</a> libraries, custom apps, and other form factors.
Still, for many SMBs, a website is the center of their digital strategy. And with more demand at a do-it-yourself level, website building platforms have grown in popularity, giving way to more effective low-code/no-code tools with a myriad of drag-and-drop features. This includes purpose-built platforms like <a href="https://www.cmscritic.com/squarespace-a-diy-website-builder-1/" target="_blank">Squarespace</a> but has now grown to include hosting ecosystems like <a href="https://www.godaddy.com/websites/website-builder" target="_blank">GoDaddy</a> and marketing automation services like <a href="https://mailchimp.com/features/website-builder/" target="_blank">MailChimp</a>.
But if you’re a designer or an agency that’s focused on delivering a high-caliber customer experience – particularly in the bursting e-commerce sector – many do-it-yourself builder tools conjure a single word: compromise.
That’s where <a href="https://www.duda.co/" target="_blank">Duda</a> has been expanding their niche as a best-of-breed professional web building platform. Their unique solution continues to gain ground with digital agencies and SaaS companies as the demand for digital commerce solutions grows exponentially.
Recently, the company announced that it has acquired <a href="https://snipcart.com/" target="_blank">Snipcart</a>, an e-commerce solution that lets businesses add a shopping cart to any website. The acquisition news comes hot on the heels of a successful round of $50M in Series D Funding, bringing Duda’s total funding to $100M thus far.
<h2>What is Duda? </h2>
Let's start with the basics: Duda is a platform that allows designers and agencies to rapidly create websites at scale with tools that automate the entire site-building process.
One of Duda’s key attributes is that it enables web professionals to achieve pixel-perfect designs without touching code. This has long been a challenge for nearly every website builder, but Duda seems to have to married simplicity with flexibility – allowing designers granular control to customize around their unique brand requirements. This reduces the headaches that many open source platforms like <a href="https://www.cmscritic.com/gutenberg-2-years-later-is-wordpress-better-off/" target="_blank">WordPress</a> or enterprise CMSes create for web designers that want to focus on the experience and not the code.
Duda also provides a robust set of pre-built themes and templates that are free of charge, as well as a drag-and-drop builder that accelerates the design process. They also feature a library of widgets, as well as a nifty <a href="https://www.duda.co/developers/widget-builder?_ga=2.61014890.730348107.1631540715-a422507c-3bf0-4b7b-ad7f-09f0a73ade15" target="_blank">widget builder</a> for coding your own functionality.
Duda claims to outperform other industry-leading tools by ensuring every site built on its platform ranks high on critical SEO factors. They also suggest that their platform can reduce the average website build time by 50% to 75% – which can be a huge advantage to businesses that need to pivot quickly.
<h2>Leveraging Snipcart’s e-Commerce capabilities for digital transformation</h2>
It’s impossible to ignore the<a href="https://www.mckinsey.com/business-functions/strategy-and-corporate-finance/our-insights/how-covid-19-has-pushed-companies-over-the-technology-tipping-point-and-transformed-business-forever" target="_blank"> impact of the Covid-19 pandemic</a> on consumer habits. As people turned to digital and contactless solutions over the last 18 months, e-commerce has exploded – and the market is <a href="https://www.statista.com/statistics/379046/worldwide-retail-e-commerce-sales/" target="_blank">forecast</a> to grow by 50% to an estimated $6.3 trillion by 2024.
According to Duda, the company has already seen a whopping 265% year-over-year increase in e-commerce sites built on its platform. This was the impetus for the Snipcart acquisition, which will enable the company to further accelerate its growth by providing customers with a flexible e-commerce solution that can make any data or inventory they have shoppable.
Snipcart’s dynamic team of experienced developers, marketers, and managers has built a state-of-the-art e-commerce platform used by thousands of customers worldwide. Their focus on flexibility and modern e-commerce store design is very much aligned with Duda’s product vision of providing its customers with beautiful and modular e-commerce solutions.
<h2>Q&amp;A with Itai Sadan, Duda CEO and Co-Founder</h2>
CMS Critic had a chance to connect with Duda’s CEO and co-founder, <a href="https://www.linkedin.com/in/itaisadan/" target="_blank">Itai Sadan</a>. We discussed the Snipcart acquisition, how e-Commerce is changing the landscape, and what Duda is planning next.
<hr />
CMS Critic (CC): It’s clear that digital agencies are a key focus for Duda. What other partner channels or vertical industries are emerging as opportunities? Is the enterprise becoming more of a target?
Itai Sadan (IS): Aside from digital agencies that have always been our focus, Duda has also been focused in the last two years on vertical SaaS platforms. These are typically SaaS solutions that serve a very specific industry (e.g. healthcare, professional services, real-estate) and want to expand into offering websites to their customers.
Duda has a very unique offering for this category as our website builder can be seamlessly embedded into their platform allowing them to automatically generate websites with their customers’ pre-populated data, giving their customers an amazing head start on their site builds and ensuring data is always in sync.
CC: What do Duda’s ideal SaaS customers look like? What in particular attracts them to Duda?
IS: Duda’s typical SaaS customer is a back-office platform that SMBs use to manage their business. Many times it could be a CRM, ERP, or a marketing platform for a certain industry vertical.
The moment these SaaS platforms want to help their customers acquire more clients, they need to provide some form of web presence to capture leads. Often these SaaS platforms have widgets that live on a website – such as a bookings engine or a form. Through integration with Duda they can have these widgets pre-installed on the websites, providing their customers with a hassle-free experience.
The great thing about Duda is that it is simple enough to be used by a business person via our simple drag and drop interface, and it is also a very powerful tool for developers who can make use of our API and add CSS, HTML, and JavaScript to our sites.
Our customers also know that Duda has their back in terms of ensuring our websites are highly converting and have great SEO. Duda handles all of the ongoing Google Core Web Vitals, AMP, and PageSpeed optimizations so that their clients will have a revenue-generating website that will perform well.
Lastly, I think what our partners really like is that Duda makes it very clear that we’re not in competition with them. Our go-to-market is always through channels; we are completely white-label and will never reach out directly to their customers. There is a certain trust and confidence that comes with that where these SaaS platforms know that they are our customers and we are 100% dedicated to seeing them succeed. Our Support and Account Management teams have received <a href="https://blog.duda.co/duda-honored-as-gold-stevie-winner-in-the-15th-annual-stevie-awards-for-sales-customer-service" target="_blank">multiple awards</a> and have been heralded as one of the key reasons customers choose us.
CC: There’s no question that eCommerce is exploding, particularly with the pandemic driving more digital adoption and transformation. What has been the most important feature or capability in Duda’s current e-commerce toolbox that has given it an edge? 
IS: One of Duda’s current e-commerce solution strengths is that users can set up their store once to easily sync and sell across their website, social media (Instagram, Facebook) and  marketplaces (eBay, Amazon).
The existing e-commerce solution has a strong and loyal following, used by many of Duda’s customers to add website buying experiences and will stay in place for customers that prefer to keep using it. In addition, Duda will continue to support it and expand on its capabilities.”
CC: How quickly will Snipcart’s capabilities be woven into Duda’s offerings? 
IS: The Snipcart and Duda team are deeply focused on the integration. We believe the first phase of the integration will be released in early 2022. Initially, it will be offered to customers building new e-commerce sites.
CC: Compliance and governance are becoming pinnacle concerns for digital businesses – particularly those transacting with e-commerce. How is Duda approaching issues like data privacy, ransomware, etc.?
IS: As a SaaS provider with hundreds of thousands of customers and users from around the world, Duda cares deeply about the privacy and security of the data owned by its customers and users, and takes it very seriously. Regarding privacy - Duda has appointed a Data Protection Officer (DPO) and developed and maintains a set of internal policies, guidelines, and procedures to make sure personal data is being stored and processed in accordance with data privacy laws such as GDPR and CCPA.
We also have an Information Security Program which was developed by the Head of Cybersecurity security at Duda. The program aims to manage and reduce the risks to Duda’s data assets via an interactive process of business assessment, asset mapping, identification of vulnerabilities, potential threats, and the implantation of mitigating measures (i.e controls).
The controls we implement include information security awareness, developing required policies and processes, and the usage of technical measures. In an external audit that was handled in May 2021, we received very high scores both in Information Security and Business Continuity. Duda believes that Information Security is a fundamental requirement for business growth, and makes significant investments to improve the overall security posture each year.
Ransomware has become quite a popular threat recently, this is only one of the cyber threats Duda is dealing with on a daily basis. We use a large set of security controls to mitigate such risks, which include but are not limited to, security awareness among employees, email filtering and protection, identity management and access control, network segmentation, WAF and Firewalls, backups, as well as many others.”
CC: Some competitive platforms in your space are offering native app builders or API integrations to expand their omnichannel capabilities. How is Duda positioning against these offerings – and what’s on the horizon that we can share with our readers?
IS: We don’t have any plans to develop a native app offering. We think that most SMBs will do well with a website as the main way consumers are finding them is through a Google search or social media platforms that drive visitors to a website. We think the barrier to get an app installed is prohibitive for most SMBs and they will not see the ROI of building an app (for more detail see my <a href="https://blog.duda.co/how-the-web-was-won-apps-websites-the-birth-of-pwas" target="_blank">blog post</a> about this topic).
[On the horizon] we are investing in other areas that can help agencies. First, we always invest in our core platform. Web design is constantly evolving and we want to make sure our website builder always stays at the forefront of technology. We recently released <a href="https://flex.duda.co/" target="_blank">DudaFlex</a>, a way to build pixel-perfect sites in a very flexible way without needing to code. We are releasing a new membership feature that is in high demand and coming out in Q4 with a client billing solution that would allow agencies to seamlessly invoice and collect payments from their clients.
<h2>What’s next for Duda and Snipcart</h2>
Duda and Snipcart have already started working on their integration, which, as noted, is expected to be released in early 2022.
Along with Snipcart, Duda will continue to offer its existing e-commerce solution, which has a strong and loyal following amongst current users. They plan to support and expand these existing capabilities as well.
Duda also plans to invest heavily in growing the Snipcart team and adding more features to the core Snipcart platform. Additionally, Snipcart will continue to offer its product independently to customers, allowing Duda to grow their investment on multiple fronts.

Duda Snaps Up Snipcart to Boost e-Commerce Capabilities: Q&A with CEO Itai Sadan

Duda and Snipcart logos with image of CEO Isai Sadan

A short while after Amazon said hello to <a href="https://tamebay.com/2021/02/amazon-breaks-a-100-billion-quarter-with-record-sales.html#:~:text=Jeff%20Bezos%20chose%20Amazon's%20best,%24100%20billion%20quarter%20sales%20barrier.">$100 billion in a single quarter</a>, it said goodbye to its founder and CEO, Jeff Bezos.
After 30 years, the internet retailer announced that <a href="https://www.cnbc.com/2021/02/02/jeff-bezos-to-step-down-as-amazon-ceo-andy-jassy-to-take-over-in-q3.html">Bezos would step down</a> as chief executive officer and transition to the role of executive chairman. The plan will take effect in Q3 of 2021, with Bezos continuing to work on initiatives like his namesake Earth Fund, <a href="https://www.blueorigin.com/">Blue Origin</a>, The Washington Post, and other passion projects.
Bezos will leave an astounding legacy. What started as a small online bookstore has become the template for e-Commerce and digital innovation. It has changed industries, challenged supply chains, redefined distribution, and ushered in the modern concept of the digital customer experience.
During the Covid-19 pandemic, Amazon provided a lifeline to millions of sheltered citizens toiling for toilet paper in a contactless world. It also created jobs around the globe that were deemed essential during an economic crisis.
While those positive attributes persist, the Bezos regime has left an indelible red mark on the retail industry. For better or worse, the Amazon Effect has had a profound <a href="https://www.investopedia.com/insights/amazon-effect-us-economy/">impact on our economy</a>, and is often linked to the dreaded "retail apocalypse" playing out in shopping malls around the U.S.
In physical retail realm, Amazon has been met with a range of successes and failures, which include the purchase of high-end grocer Whole Foods to the <a href="https://finance.yahoo.com/news/retailers-wary-amazon-com-closing-150500266.html">shuttering of nearly 100 pop-up stores</a> in 2019. This manic foray is still nascent, but they have a lot of money to experiment with.
Bezos has not been without controversy both in his personal and professional lives. And while the exploits of the world’s richest man will continue to be fodder for media over-analysis, what’s more interesting – and speaks volumes about Amazon’s future – is his replacement: Andy Jassy.
<h3>Who exactly is Andy Jassy?</h3>
Jassy, who currently heads the Amazon Web Services (AWS) division, has been a fixture at the retail juggernaut nearly as long as Bezos. Over the course of his 24-year tenure, he is credited with building AWS into the world’s most profitable cloud computing brand – and charting a new course for the internet giant in an evolving, highly-competitive digital world.
When Amazon <a href="https://press.aboutamazon.com/news-releases/news-release-details/amazon-web-services-launches-amazon-s3-simple-storage-service">launched AWS in 2006</a>, it happened with very little fanfare; the cloud computing division was, after all, designed to support the growth of their online bookselling empire. They needed a modern infrastructure to meet customer demand, adapt quickly to changes, and manage resources around the seasonal buying habits of shoppers.
It’s fair to say that AWS was born out of Amazon’s need to “scratch its own itch.” Yet within a decade, it had created a tectonic shift in the technology landscape.
As the Amazon mothership diversified and expanded its retail offerings, so too did AWS. And it was under Andy Jassy’s leadership and vision that the cloud computing division was groomed as its own profit center – to the point where <a href="https://www.cnbc.com/2021/02/02/aws-earnings-q4-2020.html#:~:text=AWS%20continued%20to%20drive%20much,same%20period%20a%20year%20ago.">AWS has become the growth engine for its parent company.</a>
<h3>A brief history of Jassy at AWS</h3>
Like Bezos, Jassy’s own career with Amazon is a legend in its own right. Shortly after graduating with an MBA from Harvard Business School, he joined the fledgling startup in 1997. After a stint in marketing, he and Bezos collaborated on the concept for AWS, leveraging the company’s growing footprint of data centers to building a virtual ecosystem for hosting business services and applications.
What started as a small initiative with less than 60 employees has ballooned to over 25,000 worldwide and $40 billion in revenue – and Jassy’s fortunes have skyrocketed in lockstep. As CEO of AWS, he now earns the kind of money that buys a stake in the <a href="https://www.nhl.com/kraken">Seattle Kraken hockey club</a>.
As the new CEO of Amazon, he might be buying an entire team. Or a league.
In the early days, AWS (run by then Amazon CTO Allan Vermeulen) offered a limited spectrum of services within their e-Commerce-as-a-service model. The tools were mostly disparate, and the offerings still primitive.
When Jassy started managing the portfolio at <a href="http://amazon.com/">Amazon.com</a> Web Services (as it was called) in 2003, he laid out a vision for an “Internet OS” after seeing their own teams struggle with infrastructure issues. He outlined key areas like database, storage, and compute as foundational components, all based on how <a href="http://amazon.com/">Amazon.com</a> was leveraging them in a scalable, cost-effective manner.
Fast forward, and AWS has perfected this model across hundreds of services that support every kind of application – from storage to satellites. Customers can outsource their computing and infrastructure needs in regions around the world, allowing them to run and scale applications while controlling capacity at every turn.
The other big concept that Jassy helped pioneer was AWS’ subscription-based pricing. Trading CapEx for OpEx allowed businesses to part ways with expensive hardware and maintenance and instead focus on operations. This pay-as-you-go model has eliminated costly long-term contracts, reduced dependency on data centers, and democratized the cloud by lowering the barriers to entry.
<h3>The impact of AWS on digital experience</h3>
As digital experiences have evolved, so have their reliance on cloud infrastructure. For e-Commerce websites, running a digital business application that’s “cloud-first” or purpose-built for AWS provides an unmatched set of advantages like rapidly scaling resources, enhancing redundancy, and reducing capacity costs through optimization.
The cloud has had a profound effect on applications that leverage these capabilities, including content management (CMS), digital experience (DXP), customer relationship (CRM), marketing automation, and customer data. Solutions that are “cloud-first” or purpose-built for AWS can connect and scale in ways that were previously unimaginable, and this has influenced how enterprises select platforms as part of their stack.
Software that's designed for the cloud will have the advantage in a cloud world. When considering a CMS, DXP, or CRM platform, organizations will rely on security artifacts, deep learning algorithms, and other advanced cloud services that can be orchestrated through these platforms. Add the complexity of compliance (such as GDPR and CCPA) and the cloud becomes a governance watchdog.
What's exciting is that many of these solutions can be procured in the <a href="https://aws.amazon.com/marketplace">AWS Marketplace</a>, a virtual shopping mall for applications designed to run on AWS. As they continue to pioneer new services, AWS is enhancing these platforms with AI and machine learning capabilities like <a href="https://aws.amazon.com/personalize/">Amazon Personalize</a>, which provides a subscription-based recommendation engine using the same technology that powers <a href="http://amazon.com/">Amazon.com</a>.
Under Jassy’s leadership, digital experience has been thrust to the forefront of business imperatives. Exacerbated by the Covid-19 pandemic, more organizations are relying on the cloud and digital transformation to adapt to a new world of “digital-first” commerce – and AWS is powering the transformation.
<h3>What does Jassy’s role as Amazon CEO signal for the future?</h3>
This is a brave, new world – and it’s Andy Jassy’s for the taking. As he assumes command of the Amazon flagship later this year, all eyes will be on him.
Amazon’s selection of Jassy was based heavily on his track record at AWS. But what this move signals is the global shift in consumer habits, and how the cloud will be instrumental to unlocking the future.
During his keynote speech at <a href="https://youtu.be/xZ3k7Fd6_eU">AWS re:Invent</a> in December 2020, Jassy said that the Covid-19 pandemic “accelerated cloud adoption by several years.” This reality will serve as his greatest opportunity, but also his greatest challenge. Competitors are rising from all corners of the globe with a focus on owning the digital consumer, and that means innovation will be essential to his success.
From the beginning, Jassy has been leading AWS to innovate rapidly and push the boundaries. Technologies like <a href="https://aws.amazon.com/containers/">containers</a> and <a href="https://www.google.com/search?q=aws+serverless+computing&amp;rlz=1C5CHFA_enUS763US764&amp;oq=aws+serverless+computing&amp;aqs=chrome..69i57j0i22i30l6j69i64l2.4454j0j4&amp;sourceid=chrome&amp;ie=UTF-8">serverless computing</a> – widely seen as the next wave of digital transformation – are beginning to power everything. By leveraging Jassy’s expertise around these cutting-edge innovations, Amazon can draft a roadmap for offering advanced services across their channels.
The lesser-known AWS Marketplace might be one area where Jassy blends cloud services through Amazon. While traditionally a DevOps-focused shopping experience, the AWS Marketplace is already offering more business applications that are built for the cloud. This could be expanded to include SaaS technologies sold more broadly across the Amazon ecosystem.
<h3>The challenges ahead</h3>
For Bezos, Amazon has always been a sandbox for invention. Maybe its greatest invention is the grooming of Andy Jassy as its leader.
Time and again, Jassy has executed a cohesive vision, generating billions and growing Amazon into a titan.
But where do you go when you’ve already reached the top?
One place to start might be the relationship with large retailers – the very brands that Amazon has eaten away at for years. Borders, Toys ‘R Us, and other legacy brick-and-mortar players struggled and lost to the convenience and delivery of Amazon. Needless to say, when it comes to Amazon, trust is a rare commodity among many retail brands.
But as Walmart (arguably Amazon’s biggest challenger) continues to expand their own offerings, many retailers like Nordstrom and Nike have turned to AWS to juice their digital experiences by running mission-critical workloads in the cloud.
As the early moves begin to crystallize, what’s already clear is the rising challenge from competitive clouds (think <a href="https://cloud.google.com/">Google</a>, <a href="https://azure.microsoft.com/en-us/">Microsoft</a>, and even <a href="https://us.alibabacloud.com/">Alibaba</a>), the ever-present threat of Walmart and its breadth of physical locations, and the looming governance around data privacy. There are also lingering issues around the company’s reputation as a "business killer," despite having over a million businesses operating on their platform.
Perhaps the only certainty that Andy Jassy faces is change. 2020 accelerated digital, but 2021 may bring an unexpected fork in the road. Jassy is inheriting an empire he helped build, so he knows it more intimately than almost anyone. That gives him an unmatched insight to adapt and thrive in a changing world.
With millions of products and services under the Amazon/AWS umbrella – from cloud to streaming video to <a href="https://www.housingwire.com/articles/49260-you-can-now-buy-your-house-on-amazon/#:~:text=Now%2C%20Amazon%20is%20making%20this,some%20are%20selling%20like%20hotcakes.&amp;text=Amazon's%20got%20you%20covered.,of%20292%20square%20feet.">prefabricated houses</a> – there's a vast kingdom to oversee. What could possibly go wrong?
You read that right: you can buy a house on Amazon.
Maybe Jassy’s next trick will be giving you an address on the moon.

Andy Jassy, Amazon’s new CEO, signals bold future for cloud and digital experiences

<a href="https://www.bloomreach.com/en">Bloomreach</a>, a leading Digital Experience Platform (DXP), has announced their acquisition of <a href="http://www.exponea.com/">Exponea</a>, a Customer Data and Experience Platform (CDXP). This news comes just months after both companies publicized a <a href="https://www.cmscritic.com/bloomreach-and-exponea-announce-strategic-partnership-to-energize-digital-commerce-experiences/">formal strategic partnership</a>.
With the acquisition, Bloomreach could very well become the next SaaS “unicorn” of the digital experience stack, integrating their market-leading e-commerce capabilities with Exponea’s best-in-class customer data (CDP) and marketing automation platform. This combination has the potential to accelerate the creation, personalization, and optimization of powerful commerce experiences – and drive rapid growth for both B2C and B2B brands.
The last two weeks have seen a dramatic news cycle from across the DXP stack, with major investment announcements from industry leaders like <a href="https://www.cmscritic.com/sitecore-embarks-on-1-2b-investment-plan-to-accelerate-growth/">Sitecore</a>. As Covid-fueled digital transformation continues to drive market activity, companies are leveraging billions to fund their expansion strategies. To support the acquisition of Exponea, Bloomreach also announced an investment of $150 million from Sixth Street Growth.
“We have been incredibly impressed by the leadership teams of both Bloomreach and Exponea and look forward to partnering with them as they continue to develop and capitalize on their market-leading platform,” said Michael McGinn, Partner at Sixth Street and co-head of Sixth Street Growth. “Technology serving more bespoke customer experiences is a rapidly expanding market and we are pleased to join Bloomreach in its leadership of the digital commerce experience and marketing sector.”
The investment from Sixth Street Growth will also fuel the ongoing growth of Bloomreach’s digital commerce experience platform. Bloomreach Experience Platform (<a href="https://www.bloomreach.com/en/products/bloomreach-experience">brX</a>) drives over $200 billion in digital commerce experiences across many of the world’s largest online retailers, brands, distributors, and B2B manufacturers – representing 25% of retail e-commerce in the U.S. and U.K.
<h3>From partnership to acquisition</h3>
As noted, Bloomreach and Exponea had only recently announced a strategic partnership – a calculated first step towards integrating the companies. By working with a shared customer base, it’s fair to say that the alliance served as a testing ground for combining Bloomreach’s rich catalog of DXP capabilities with Exponea’s customer-centric approach to unifying data.
As digital technologies evolve at an accelerated pace, enterprise organizations are doubling down on solutions that enhance the value of data. While third-party platforms will continue to have a role in every ecosystem, brands are struggling to stitch together multiple solutions with manual effort – and falling behind. By integrating the digital experience and customer data layers, businesses will have greater control over personalizing and optimizing the customer experience.
The combination of Bloomreach and Exponea will deliver the market’s only true commerce experience platform, unifying the full spectrum of customer and product data. Bloomreach’s real-time, AI-based recommendations and actions will allow clients to drive purchases and enhance loyalty, while Exponea’s customer data capabilities will augment relevance and improve performance. Further, Exponea’s leadership in consumer data, privacy, and security will ensure that customers can securely access and manage this powerful integration of data.
For information on how Exponea’s data privacy will be handled post-acquisition, click <a href="https://exponea.com/legal/data-privacy/">here</a>.
<h3>What’s next for Bloomreach?</h3>
DXP is on fire – and the Covid-19 pandemic was the match. As companies and brands pivoted towards digital at a breakneck pace, technology providers were crushed under the weight of a decade of transformation.
Consolidation continues to be a core strategy: in the past six months alone, <a href="https://www.cmscritic.com/hyland-acquires-alfresco-focuses-on-cloud-and-global-expansion-of-enterprise-cms/">Hyland acquired Alfresco</a>, <a href="https://www.cmscritic.com/twilio-acquires-segment-for-3-2b-adds-market-leading-cdp-for-building-data-driven-apps/">Twilio acquired Segment</a>, and most recently, <a href="https://www.cmscritic.com/episerver-rebrands-as-optimizely-following-acquisition/">Episerver acquired Optimizely</a>. Meanwhile, enterprise DXP providers such as <a href="https://www.cmscritic.com/acquia-digital-commerce-unifies-data-content-commerce-and-digital-merchandising/">Acquia</a> and <a href="https://www.cmscritic.com/sitecore-embarks-on-1-2b-investment-plan-to-accelerate-growth/">Sitecore</a> released major new products and services. While acquisition is key, many leading DXP platforms (along with CMS, CRM, and more) are investing in innovation to compete beyond 2021.
With competition getting so fierce – particularly amongst enterprise players – Bloomreach is exerting more dominance in the e-commerce category. However, while other DXP and CMS platforms pose a threat to market share, one of the biggest existential challengers is <a href="https://www.amazon.com/">Amazon</a>.
By combining capabilities, Bloomreach and Exponea are continuing to fortify the beachhead against the world’s largest online retailer – and enabling brands to shape their e-commerce strategy to compete more effectively. This could give them a significant edge in the coming years, especially as Jeff Bezos steps down and Andy Jassy, the head of AWS, <a href="https://www.cnbc.com/video/2021/02/02/andy-jassy-to-become-amazon-ceo-jeff-bezos-to-become-executive-chairman.html">takes the reins as Amazon’s new CEO</a>.
“Incredible e-commerce experiences happen when we reach a customer with exactly the right product at the right time on the right channel, and that requires a deep understanding of products and people which hasn’t been possible until now,” explained Raj De Datta, CEO, Bloomreach. “The coming together of Bloomreach and Exponea positions Bloomreach to be the market-leading commerce experience platform in a multi-billion-dollar market that is expanding quickly. As a solution, Bloomreach is now uniquely at the intersection of marketing, commerce, and AI.”
<h3>About Bloomreach</h3>
<a href="https://www.bloomreach.com/en">Bloomreach</a> is a digital experience enhancement platform that enables highly personalized digital experiences for retailers, banks, distributors, manufacturers, public service agencies and other enterprises. It powers brands representing 25% of US and UK e-commerce. Its flagship product, brX, is a digital experience platform built specifically for brands, retailers, and B2B companies who want to grow their revenue online while delivering each of their customers a premium, personalized commerce experience. brX combines content management capabilities with market-leading commerce-specific, AI-driven search, merchandising, and personalization in one flexible, API-first next-generation platform. Bloomreach serves over 500 global brands including Albertsons, Staples, Bosch, Puma, FC Bayern München, and Marks &amp; Spencer.
<h3>About Exponea</h3>
<a href="https://exponea.com/">Exponea</a> is a Customer Data and Experience Platform (CDXP) that collects and unifies data from all customer touchpoints into a unified Single Customer View and utilizes this data to help e-commerce businesses to convert and retain customers by acting on customer signals with the right message at the perfect time through the preferred channel. Built from the ground up (i.e. no acquisitions) for retail and e-commerce, Exponea collects and unifies data from all customer touchpoints to give businesses the insights and action opportunities they need to execute campaigns that deliver real results.
<h3>About Sixth Street</h3>
Sixth Street is a global investment firm with over $50 billion in assets under management and committed capital. Sixth Street Growth is the firm’s dedicated platform for making customized, non-control private investments in growth-oriented companies. The Sixth Street Growth team partners with companies and management teams to provide bespoke, accretive financing solutions that often fall between traditional growth equity and commercial debt. Sixth Street has invested over $4 billion in more than 40 companies in its growth investing strategy since inception. Select current and past representative Sixth Street Growth investments include Airbnb, AvidXchange, AvePoint, Gainsight, and MDLive.

Bloomreach Acquires Exponea, Secures $150M Investment to Power E-Commerce SaaS Expansion

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Bloomreach, a leading Digital Experience Platform (DXP), and Exponea, the Customer Data and Experience Platform (CDXP), have <a href="https://www.bloomreach.com/en/news/2020/bloomreach-and-exponea-announce-strategic-partnership.html">announced a strategic alliance</a> to offer more enhanced digital commerce experiences to the market. 
The partnership will provide their joint clients with a more personalized and sophisticated e-commerce solution, combining Bloomreach’s rich catalog of DXP capabilities with Exponea’s customer-centric approach to unifying data.
Partly driving the move is Amazon’s market dominance in the e-commerce and digital retail space. While brands struggle to compete around rapid distribution and free shipping – key attributes to <a href="https://www.marketwatch.com/story/amazon-has-the-right-businesses-to-weather-coronavirus-but-spending-could-grow-even-faster-2020-04-13">Amazon’s success during the COVID-19 pandemic</a> – they often miss the mark with customer experience. This is where Amazon excels, and where Bloomreach and Exponea plan to focus their offerings.
By combining their unique capabilities, the two companies plan to help brands and retailers create more relevant and personalized experiences based on data and insights. Their innovative catalog of capabilities will help customers to increase retention, drive repeat purchases, recommend relevant products, and increase customer satisfaction.
<h3>A partnership built for digital commerce experiences</h3>
Both Bloomreach and Exponea have experienced significant growth as a result of the recent surge in digital commerce worldwide, <a href="https://www.weforum.org/agenda/2020/08/covid19-pandemic-social-shift-ecommerce-report/">accelerated by the COVID-19 pandemic</a>. While both vendors maintain solid reputations in the market, this partnership represents an innovation “sweet spot,” leveraging their strengths to offer a more complete solution.
Bloomreach is on a mission to arm enterprises with a superior weapon in their battle against the Amazons of the e-commerce world. In 2018, they <a href="/bloomreach-launches-dxp-for-commerce-so-enterprises-can-beat-amazon/">launched</a> their DXP for Commerce to offer highly relevant and personalized digital experiences. Today, their Bloomreach Experience Platform (brX) drives over $200 billion in digital commerce experiences across many of the world’s largest online retailers, brands, distributors, and B2B manufacturers – representing 25% of retail e-commerce in the U.S. and U.K.
Exponea – <a href="https://go.exponea.com/exponea-named-cool-vendor">which was named a “Cool Vendor” in multichannel marketing in 2020 by Gartner</a> – collects and unifies data from all customer touchpoints. They enrich customer data through AI, providing insights to deliver personalized campaigns to individual targets through preferred channels. Exponea processes more than 2 billion customer profile updates every day on behalf of leading retailers and brands, enabling marketers to leverage over 250 billion behavioral events in real-time to orchestrate powerful 1:1 marketing.
<blockquote>This partnership will amplify both Exponea and Bloomreach’s unique capabilities to drive consistent and laser-targeted customer experiences across marketing and commerce. Combining together Exponea’s customer-centric view with Bloomreach’s catalogue-centric view will enable our joint customers to have the most sophisticated e-commerce experience possible.
- Peter Irikovský, CEO of Exponea</blockquote>
The alliance comes at a time when leading vendors across the digital stack are making big moves to compete more effectively in a crowded, fragmented landscape. As more organizations pivot to online – specifically in the retail sector – demand for rapid, end-to-end solutions is increasing by the day. By aligning their capabilities, Bloomreach and Exponea can fast-track a more effective response to shifting market conditions and challenge the e-commerce space. 
"We've long been on a mission to power exceptional commerce experiences – from search to content, to leveraging our commerce-specific data and AI to drive personalization,” said Bloomreach CEO and co-founder Raj De Datta. “We chose to partner with Exponea for their impressive customer data analytics capabilities, omnichannel campaign execution, and their strong and trusted relationships with our joint customers. Having looked at this closely, we believe they are the clear global leader in driving high performing marketing and customer communications, and the synergies we can drive across our platforms are very meaningful for our customers.” 
“Bloomreach is best-in-class when it comes to the search and commerce experience,” added Peter Irikovsky, CEO of Exponea. “We’ve been impressed by their robust platform and the company’s sophisticated B2B and B2C customer base for quite some time. The combination of our strengths will enhance the personalized customer experience for our joint clients with the most innovative, fast, and impactful solutions in the market.”
<h3>About Bloomreach</h3>
<a href="https://www.bloomreach.com/en">Bloomreach</a> is digital experience enhancement platform that enables highly personalized digital experiences for retailers, banks, distributors, manufacturers, public service agencies and other enterprises. Its flagship product, brX, is a digital experience platform built specifically for brands, retailers, and B2B companies who want to grow their revenue online while delivering each of their customers a premium, personalized commerce experience. brX combines content management capabilities with market-leading commerce-specific, AI-driven search, merchandising, and personalization in one flexible, API-first next-generation platform. Bloomreach serves over 500 global brands including Albertsons, Staples, Bosch, Puma, FC Bayern München, and Marks &amp; Spencer.
<h3>About Exponea</h3>
<a href="https://exponea.com/">Exponea</a> is a Customer Data and Experience Platform (CDXP) that collects and unifies data from all customer touchpoints into a unified Single Customer View and utilizes this data to help e-commerce businesses to convert and retain customers by acting on customer signals with the right message at the perfect time through the preferred channel. Built from the ground up (i.e. no acquisitions) for retail and e-commerce, Exponea collects and unifies data from all customer touchpoints to give businesses the insights and action opportunities they need to execute campaigns that deliver real results.

Bloomreach and Exponea Announce Strategic Partnership to Energize Digital Commerce Experiences

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