Not Every AI is the Same: A Guide to Responsible and Secure AI in CMS
As AI becomes a key part of the CMS, how do you ensure the security and privacy of customer data? Learn what's at stake and how to address the challenges.
The digital transformation of content management systems (CMS) is accelerating, with AI capabilities becoming a significant differentiator among providers. Some CMS vendors are enhancing their platforms with ChatGPT add-ons, while others are weaving AI more intricately into their technology stacks. A select few are even making AI the heart of their offerings. This diversity in AI integration presents a spectrum of challenges, particularly in terms of securing and maintaining the privacy of customer data.
What is at stake
CMS platforms are the custodians of a wide array of data, from the mundane to the mission-critical. This data can include everything from public-facing content to sensitive internal documents detailing future product launches and marketing campaigns. The impact of a data breach originating from a CMS vendor can be severe, with the potential for significant financial and reputational damage.
Data breaches are not only disruptive but also expensive. The average cost of a data breach can be staggering, with public reports often calculating it in millions on affected organizations. Furthermore, CMSs are frequently tasked with processing data that is protected by various regulations, such as Protected Health Information (by HIPAA in the US) and financial information (by GLBA in the US, DORA in Europe, etc.). Personal data processing is a given, necessitating adherence to privacy laws like GDPR and CCPA.
Regulatory frameworks mandate a set of controls to safeguard this data, and AI implementations within CMSs must meet these same stringent requirements. If AI functionalities are implemented incorrectly, they can lead to the mishandling of sensitive data, compliance issues, and even data leaks across customer accounts.
How to address the challenges
Despite the relative novelty of generative AI, there are already established standards and best practices that leading CMS vendors are adopting. The architecture of the AI solution is paramount; a well-designed architecture will prevent data leaks between customers and ensure at least logical data separation. Utilizing well-tested AI models and implementing AI governance on the vendor's side are also crucial steps.
Frameworks such as the EU AI Act, capAI methodology, and the NIST AI Risk Management Framework provide guidance for responsible AI risk management. While specific "AI security certifications" do not exist yet, adherence to recognized security and privacy best practices, such as ISO/IEC 27001, 27017, 27018 certifications, GDPR compliance, SOC 2 Type 2 Report, and Cloud Security Alliance STAR registry, is indicative of a vendor's commitment to security.
Transparency from vendors about their AI implementations and their approach to security and responsible AI development is essential, as is ensuring the privacy of data.
What Kontent.ai brings to the table
Kontent.ai is at the forefront of AI integration in the CMS market, being the first headless CMS vendor to natively incorporate AI capabilities. With a strong AI-powered feature set and a forward-looking AI roadmap, Kontent.ai leads the way in AI in content management.
On the compliance side, the company's approach to AI governance is in line with the best practices of capAI and NIST AI RMF, and it ensures immediate compliance with the EU AI Act. Kontent.ai's security program is robust and certified by ISO/IEC 27001, 27017, and is audited regularly by Trust Services Criteria. To provide customers with assurance, Kontent.ai offers a suite of artifacts:
- SOC 2 Type 2 Report
- Comprehensive OWASP penetration test reports
- CSA STAR level 1
- HECVAT
- GDPR audit report
These resources demonstrate Kontent.ai's commitment to security and governance, and the company requires its suppliers to adhere to the same high standards.
For more information on Kontent.ai's commitment to trust and governance, visit https://kontent.ai/trust-and-governance/
Summary
The integration of AI into CMS platforms is revolutionizing the way content is created, managed, and delivered. It's imperative to understand that AI implementations vary widely, and the security and privacy of customer data are paramount. Responsible and secure AI integration involves adhering to established best practices and regulatory standards, ensuring that AI offerings are not only innovative but also trustworthy.
Kontent.ai exemplifies this approach by being the first headless CMS vendor to natively incorporate AI capabilities, adhering to best practices such as capAI and NIST AI RMF, and ensuring compliance with the EU AI Act. With a robust security program and a suite of assurance artifacts, Kontent.ai demonstrates its commitment to security and governance, setting a standard for responsible AI in CMS. As AI continues to shape the CMS landscape, it is crucial for vendors to prioritize the responsible use of AI to maintain the trust and confidence of their users.
