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Strapi Launches Strategic Partnership with Alloy to Deliver Scalable, Data-Powered Digital Experiences

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Strapi Launches Strategic Partnership with Alloy to Deliver Scalable, Data-Powered Digital Experiences

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CMS Critic Staff
4 mins
Strapi and Alloy logos

The collaboration will give brands the option to build modern websites on a customizable, open source headless CMS that can scale to their business needs.


 

Agencies and CMS platforms have long forged go-to-market partnerships to power channel opportunities. Recently, Strapi, an open source headless CMS, formalized its collaboration with Alloy – a premier agency specializing in precision storytelling and experiences for imaginative tech brands.

According to Alloy's press release, its partnership with the headless content management system will give brands the power to create modern websites with a tech-stack-agnostic solution. The open source nature of the platform, in stark contrast to many closed headless CMS platforms – along with both its managed and self-hosted options – were key factors driving Alloy's excitement around the partnership. 

“We’re thrilled to welcome Alloy into the Strapi Partner Program,” said Mark Raymond, Strategic Partnerships Manager at Strapi. “Their proven expertise, professionalism, and presence in the U.S. market make them an ideal partner as we expand our footprint in North America. Together, we’ll empower brands to create data-rich, scalable digital experiences built on the flexibility of Strapi’s open-source CMS.”

Building demand in a competitive headless CMS market

Founded in 2015, Strapi gives developers the freedom to use their favorite tools and frameworks while allowing editors to easily manage their content and distribute it anywhere. Companies of all sizes have built their websites and apps with Strapi, including Apple, Adidas, Walmart, JP Morgan Chase & Co., and Carvana, among thousands of others. 

As of this year, the platform had reeled in over 66,000 GitHub stars, amassed thousands of contributors, and topped over 50 million downloads – making it the most popular open source headless CMS on the market. They’ve also secured $45 million in funding along the way.

Strapi combines a dynamic content editing experience with a solid underlying system for managing structured data. This makes it a solid choice for both marketing teams who need to easily manage content and developers who need a robust system that can handle different types of relational data. 

We've previously spoken with co-founder and CEO Pierre Burgy about Strapi's roadmap and how the platform is bringing together the best of all worlds for marketers and developers. At the same time, the company was founded by coders, and has cultivated a strong relationship and preference around its technical heritage.

Strapi continues to build momentum around its ecosystem, including its Strapi Cloud and Strapi Market, which expand its breadth of offerings. The company is also touting its API creation, content modeling, and delivery capabilities. It also offers an extensive list of enterprise, business, and community partners in its ecosystem, specializing in everything from application development to AI.

About Alloy

Alloy is an integrated marketing agency that specializes in designing and building websites and products that merge elegance with cutting-edge technology. They work with customers in the Americas, Europe, and the Middle East, and the firm’s deep expertise in creating marketing strategies, platforms, ecosystems, multichannel campaigns and much more help imaginative brands engage with buyers, shape public opinion, build lasting influence and grow market share. 

"Strapi's open-source platform is a game-changer for our clients who want to own their technology stack," said Roger Peters, VP of Technology at Alloy. “This partnership is all about giving clients the freedom to build and scale with a flexible, API-first CMS that integrates seamlessly and reduces the risk of vendor lock-in. We're excited to architect dynamic solutions for our clients that future-proof their brand for whatever comes next.”

Since 2012, Alloy has been named a 10-time Best Place to Work, Technology Agency of the Year, and Fastest Growing Agency, and has been celebrated for Best Use of Measurement and Data.

 


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