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Sitecore Symposium 2025 Article

Shock and AI Awe: Sitecore Unleashes SitecoreAI, its Next-Gen AI-Powered DXP

matt-garrepy

<hr /> <a target="_blank" rel="noopener noreferrer" href="https://symposium.sitecore.com/">Sitecore Symposium 2025</a> is shaping up to be a home run – and it’s not only because <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/batter-up-sitecore-symposium-2025-brings-jesse-cole-of-savannah-bananas-to-the-plate">Jesse Cole </a>of the Savannah Bananas is taking the field as a keynote speaker.Now, the DXP is bringing another heavy hitter to bat: <a target="_blank" rel="noopener noreferrer" href="https://www.linkedin.com/in/paulroetzer/">Paul Roetzer,</a> founder of <a target="_blank" rel="noopener noreferrer" href="https://smarterx.ai/">SmarterX</a> and the <a target="_blank" rel="noopener noreferrer" href="https://www.marketingaiinstitute.com/">Marketing AI Institute.</a> An acclaimed and respected voice in the AI landscape, Paul’s transformative thinking has helped business and marketing leaders harness the value of AI, apply it responsibly and ethically, and maintain a core focus on people and purpose. Together, the duo promises to deliver a double play of marketing and AI knowledge to Symposium attendees.“Paul is at the forefront of helping marketers understand what this means and how to respond,” said <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/sitecore-taps-veteran-eric-stine-as-ceo-to-lead-next-phase-of-growth-and-innovation">Eric Stine,</a> CEO of Sitecore. “At Symposium, his insights will connect directly to what Sitecore does best: enabling marketers to create personalized experiences that reach the right people, with the right message, even as discovery gets harder.”Sitecore Symposium is taking place November 3-5 at the <a target="_blank" rel="noopener noreferrer" href="https://swandolphin.com/">Walt Disney World Dolphin Resort</a> in Orlando, Florida. One of the industry’s premier annual events, this year’s Symposium promises to bring together more than 1,500 marketing and digital leaders to explore how AI is changing how we discover and connect with brands – and how marketers can stay ahead in the agentic era.“The shape of internet traffic continues to change at lightning pace, transforming discovery and challenging brand experience,” Eric continued. “Agentic intelligence allows marketers to unlock the power and the potential of precision marketing techniques – like programmatic ABM – at scale, and to ensure experiences are context-aware, personal, and relevant across every channel so you can reach every customer where they live today: in the summaries and social feeds that are rapidly replacing search and click.”<h3 id="a-“go-to”-voice-for-ai-">A “go-to” voice for AI </h3>Paul Roetzer is known across industries for his luminary thinking and real-world perspective on AI, but his entrepreneurial journey began well before the current generative and agentic boom. After graduating from Ohio University’s E.W. Scripps School of Journalism, he founded PR 20/20, <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/products/hubspot">HubSpot’s</a> first partner agency. After establishing it as a pioneering force in the digital marketing space, he sold it in 2021.Roetzer’s blended foundation as both an agency innovator and AI educator has given him a practical, story-driven approach. He’s put this to work helping professionals and leaders reimagine business models, reinvent industries, and rethink what's possible as AI continues to transform the market. In addition to his business developments, Roetzer is also the co-author of <a target="_blank" rel="noopener noreferrer" href="https://www.amazon.com/Marketing-Artificial-Intelligence-Future-Business/dp/1637740794">Marketing Artificial Intelligence: AI, Marketing and the Future of Business,</a> and the host of <a target="_blank" rel="noopener noreferrer" href="https://www.marketingaiinstitute.com/podcast-showcase/">The Artificial Intelligence Show podcast</a>. He's a recent episode for your consideration: <figure class="media"><div data-oembed-url="https://www.youtube.com/watch?v=SUAuB5g_oCw"><div style="position:relative;padding-bottom:100%;height:0;padding-bottom:56.2493%"><iframe src="https://www.youtube.com/embed/SUAuB5g_oCw" style="position:absolute;width:100%;height:100%;top:0;left:0" frameborder="0" allow="autoplay; encrypted-media" allowfullscreen></iframe></div></div></figure> In addition to digital content, Roetzer is also behind the renowned <a target="_blank" rel="noopener noreferrer" href="https://www.marketingaiinstitute.com/events/marketing-artificial-intelligence-conference">Marketing AI Conference (MAICON),</a> which will be held in October of this year. His free monthly “Intro to AI” class has also drawn more than 40,000 registrants.As a speaker, Roetzer is focused on making AI approachable and actionable for marketers and business leaders. He has consulted with hundreds of organizations, from startups to Fortune 500 companies, and has become one of the foremost authorities on the shape and direction of AI.<h3 id="loading-the-bases-with-top-tier-industry-speakers">Loading the bases with top-tier industry speakers</h3>As mentioned, Roetzer joins keynote speaker Jesse Cole, founder of the Savannah Bananas, whose fans-first philosophy has redefined loyalty and engagement. Together, they embody Symposium’s theme: bold voices and practical innovation to help marketers thrive in a new era of speed, scale, and human-centered experience.“Marketers are facing a wave of change from the collapse of traditional search to the rise of AI agents and intelligent discovery,” said <a target="_blank" rel="noopener noreferrer" href="https://www.linkedin.com/in/michellebb/">Michelle Boockoff-Bajdek,</a> Chief Marketing Officer at Sitecore. “Paul brings clarity and urgency to this shift. He’ll help marketers move from theory to action and show what it really takes to stay visible and relevant in this new era.”Symposium 2025 is the place where marketing leaders connect, learn, and prepare for the future of digital experience. Register today at <a target="_blank" rel="noopener noreferrer" href="https://symposium.sitecore.com/">symposium.sitecore.com</a> and join the conversation on LinkedIn and X with #SitecoreSYM. <hr /><h4 style="text-align:center" id="looking-for-guidance-on-sitecore?-talk-to-an-expert.">Looking for guidance on Sitecore? <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/contact">Talk to an expert.</a></h4><hr /><h3 id="upcoming-events">Upcoming Events</h3> <img style="width:31.61%" src="https://cmscritic.com/ms-content/uploads/2025/08/storyblok-joyconf-2025-logo.jpg" /><h4 id="storyblok-joyconf-2025"><a target="_blank" rel="noopener noreferrer" href="https://joyconf.storyblok.com/">Storyblok JoyConf 2025</a></h4>October 14-15, 2025 – Amsterdam, Netherlands November 4, 2025 – New York, NY November 6, 2025 – Los Angeles, CAJoin us at JoyConf 2025, where the future of content meets the people shaping it. Built for developers, marketers, and digital innovators, this free conference goes way beyond product updates or yet another strategy playbook. It’s where you’ll get inspired, get real, and get connected – to ideas, to the community, and to what’s possible when you build joyfully. Whether you're building lightning-fast frontends or launching cross-channel campaigns, this is where content becomes connection and collaboration becomes second nature. Come for the talks. Stay for the community. Leave with joy. <a target="_blank" rel="noopener noreferrer" href="https://joyconf.storyblok.com/">Save your spot.</a> <img style="width:28.9%" src="https://cmscritic.com/ms-content/uploads/2025/08/sitecore-symposium-2025.jpg" /><h4 id="sitecore-symposium-2025"><a target="_blank" rel="noopener noreferrer" href="https://symposium.sitecore.com/">Sitecore Symposium 2025</a></h4>November 3-5, 2025 – Orlando, FLAt Sitecore Symposium, you’ll learn how to meet your customers where they are – across channels, moments, and touchpoints that didn’t exist a year ago. You’ll hear how the boldest brands in the world are transforming content into outcomes and creating experiences that are fast, relevant, and human. Join 1,500 marketers, digital leaders, and technologists in Orlando to see what’s possible when personalization scales, AI accelerates creativity, and trust becomes your competitive edge. This is the Third Wave of the Internet. And this is your moment to lead in it. <a target="_blank" rel="noopener noreferrer" href="https://symposium.sitecore.com/">Get your tickets today.</a> <img style="width:31.44%" src="https://cmscritic.com/ms-content/uploads/2025/08/cms-kickoff-2026-logo.png" alt="" /><h4 id="cms-kickoff-2026"><a target="_blank" rel="noopener noreferrer" href="https://www.boye-co.com/conferences/cmskickoff26">CMS Kickoff 2026</a></h4>January 13-14, 2026 – St. Petersburg, FLMeet industry leaders at our fourth annual CMS Kickoff – the industry's premier global CMS event. Similar to a traditional kickoff, we reflect on recent trends and share stories from the frontlines. Additionally, we will delve into the current happenings and shed light on the future. Prepare for an unparalleled in-person CMS conference experience that will equip you to move things forward. This is an exclusive event – space is limited, <a target="_blank" rel="noopener noreferrer" href="https://www.boye-co.com/conferences/cmskickoff26">so secure your tickets today.</a>

Sitecore Taps AI Strategist Paul Roetzer for Keynote at Symposium 2025

cms-critic-staff

<hr /> If you think it was hard getting tickets to Hamilton, try scoring seats for the <a target="_blank" rel="noopener noreferrer" href="https://thesavannahbananas.com/team/">Savannah Bananas.</a> Oh, you’ve never heard of them? Let me enlighten you.You see, there’s baseball. And then there’s Banana Ball. They grow on the same tree, but the latter is a completely different kind of fruit. One might say it’s more, well… “a-peeling.” Once called <a target="_blank" rel="noopener noreferrer" href="https://www.youtube.com/watch?v=T5RkB7_qNh8">“The Greatest Show in Sports” by ESPN,</a> the Savannah Bananas is easily the most fun you’ll ever have watching America’s favorite pastime. Banana Ball follows its own zany rules, injecting dancing players, acrobatics, and trick plays that challenge the status quo – often bringing fans and spectators into the experience.What made this quirky sport a viral sensation and a big-time brand success? Find out from <a target="_blank" rel="noopener noreferrer" href="https://www.linkedin.com/in/yellowtuxjesse/">Jesse Cole,</a> the owner of Savannah Bananas, at <a target="_blank" rel="noopener noreferrer" href="https://symposium.sitecore.com/">Sitecore Symposium 2025</a>, November 3–5 at the Walt Disney World Dolphin Resort in Orlando, Florida. In his exclusive keynote, you’ll get the whole “brand banana” and then some. This year’s Symposium also promises a backdrop for upleveling your marketing using AI, data, and content to build experiences that are bona fide home runs.   Before you go bananas over this news, Sitecore has a few more things planned for this year’s Symposium. By the way, early bird ticket pricing ends this week (September 12), so register now at <a target="_blank" rel="noopener noreferrer" href="http://symposium.sitecore.com/">symposium.sitecore.com </a> <h3 id="loading-the-bases-with-brand-power">Loading the bases with brand power</h3>For Jesse, Banana Ball is the realization of his dream to make baseball livelier and more fun. The Savannah Bananas are often on the road, playing in front of sold-out stadiums to raucous fans who come for the sport, but stay for the batters on stilts and the shortstop’s cartwheels. Or even the musical interludes from the All-American Rejects.As Jesse said during <a target="_blank" rel="noopener noreferrer" href="https://www.youtube.com/watch?v=Hluf-1XUb2k">an interview</a> on a recent edition of 60 Minutes, it started as baseball. “But now,” he said wryly, “let’s just turn it up a little bit.” Jesse’s story is a remarkable one. When his dream of playing professional baseball was sidetracked by injury, he steered into coaching. Along the way, he realized just how bored he was sitting in the dugout – and that’s where the showman bug bit him. He started incorporating choreographed dances and baseline hijinks into the games. He even donned a whacky yellow hat as an homage to PT Barnum. As the famous circus proprietor once said, “Without promotion, something terrible happens: Nothing!” Jesse embodies that belief – and proudly wears his brand out loud every day.“If your owner is dressed up in a yellow tuxedo,” he said, “I think that gives permission to everyone else to not take themselves too seriously. To have fun.”This is a big part of what makes Banana Ball different. It’s not just the dancing umpires or golden capes. It’s the philosophy that drives it all. You'll get a better sense of it from that 60 Minutes package: <figure class="media"><div data-oembed-url="https://www.youtube.com/watch?v=Hluf-1XUb2k"><div style="position:relative;padding-bottom:100%;height:0;padding-bottom:56.2493%"><iframe src="https://www.youtube.com/embed/Hluf-1XUb2k" style="position:absolute;width:100%;height:100%;top:0;left:0" frameborder="0" allow="autoplay; encrypted-media" allowfullscreen></iframe></div></div></figure> As you can see, Jesse screams authenticity. It’s a rare quality these days, but he’s the real deal – and cares deeply about the fans and community he’s cultivated. Despite the slim odds of actually nailing tickets for a game (there are thousands on the waitlist), the Savannah Bananas are committed to making their family-friendly fun affordable and accessible. And Jesse, a visible brand himself on social media, is always looking for ways to make fans feel like they’re the number one priority.Banana Ball has become a viral sensation, and attendees of this year’s Symposium 2025 will get a taste of it as Jesse Cole delivers the main stage keynote. His disruptive thinking has turned spectators into participants – and in many ways, that reflects Sitecore’s focus on helping brands move beyond transactions to create moments that matter. At Sitecore Symposium 2025, attendees will explore how to apply this ethos to their marketing strategy using AI, data, and content. Like the Savannah Bananas, the right combination of tools and thinking can help build experiences that feel personal, participatory, and even unforgettable. According to <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/sitecore-taps-veteran-eric-stine-as-ceo-to-lead-next-phase-of-growth-and-innovation">Sitecore CEO Eric Stine,</a> Jesse has transformed the fan experience by proving that joy and connection can create lasting loyalty. “That same principle applies to every brand represented at Symposium,” he said. “With the scale and speed of AI-driven personalization, companies have the power to translate complex products, large end-markets, or immense amounts of content into meaningful experiences that are both personal and enduring.”<h3 id="explore-the-future-of-ai,-data,-and-content-in-paradise">Explore the future of AI, data, and content in paradise</h3>Symposium 2025 is the second event that Sitecore has held in Orlando this year, starting with its <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/roi-explosion-sitecore-xm-cloud-delivers-371-return-on-investment-as-it-powers-the-agentic-future">Sales Kick Off back in July.</a> Orlando is a true “experience economy,” one of many reasons why it’s an ideal backdrop for an event that will attract 1,500 marketers, technologists, and digital leaders from around the globe.It’s also in Florida during the thick of autumn – exactly when the word “paradise” gets tossed into the descriptions. The air will be warm, the palm trees swaying, and the amenities are bountiful at the luxurious Dolphin Hotel. It’s also a stone’s throw away from Disney’s Boardwalk and a short hike to the Epcot theme park. While Jesse Cole is a big draw, Sitecore will also showcase its latest innovations at the event, including its <a target="_blank" rel="noopener noreferrer" href="https://www.sitecore.com/partners/marketplace">newly launched App Marketplace,</a> which provides marketers, developers, and agency partners the freedom to build and deploy custom apps on demand using Sitecore’s SDK. When coupled with <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/getting-loud-with-xm-cloud-sitecore-reports-100-growth-of-its-ai-powered-cloud-based-cms">XM Cloud,</a> Sitecore’s AI-ready, SaaS-native CMS, the App Marketplace provides dynamic solutions for brands to scale personalization with speed, flexibility, and precision – turning digital spectators into active participants. And XM Cloud continues to establish itself as a game-changer for organizations, delivering a <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/roi-explosion-sitecore-xm-cloud-delivers-371-return-on-investment-as-it-powers-the-agentic-future">371% return on investment.</a> At Symposium, attendees will be treated to real-world stories from customers like the American Heart Association, DP World, GoTo Technologies, and WellSpan Health, illustrating how Sitecore is helping organizations transform their digital strategies – not just with tools, but with a mindset shift toward experience-led growth. “Partnering with Sitecore allowed us to move fast and deliver results,” said <a target="_blank" rel="noopener noreferrer" href="https://www.linkedin.com/in/pemahoney/">Peter Mahoney,</a> Chief Commercial Officer at GoTo Technologies. “In a matter of weeks, we consolidated fragmented digital experiences, launched scalable personalization, and introduced innovations like a simplified product selector. As a result, we saw a 78% surge in organic trial conversions, a 200% improvement in lead quality and a projected 60–70% reduction in infrastructure costs. This wasn’t just a redesign – it was a transformation of how we engage, convert, and grow.”<a target="_blank" rel="noopener noreferrer" href="https://www.linkedin.com/in/masha-rubashkina-70b9361b/">Masha Rubashkina</a>, Managing Director, Global Head of Marketing and Branding at Kroll, also underscored the transformative impacts of XM Cloud on its Kroll.com website. As she said, it was more than just a platform upgrade – it set a new standard for digital excellence. “We have transformed how we present and deliver the firm to our clients, bringing clarity to our capabilities and strengthening our brand through a unified, global digital experience,” she said. “This new platform enables both our teams and our clients to move with greater speed, precision, and relevance – supporting marketing-led growth and reinforcing our position as a trusted advisor worldwide.”<h3 id="see-you-at-sitecore-symposium-2025">See you at Sitecore Symposium 2025</h3>Or Bananaland. Bottom line: we'll be having fun as we explore the future of digital experiences.Symposium is easily one of my favorite events of the year. It’s a chance to learn, connect, and be inspired by the people and projects being built on Sitecore. I'm also eager to hear about the real-world challenges affecting the content management and digital experience industry inside one of the leading ecosystems.Just like last year, I’ll be on the ground at Symposium 2025, connecting with partners, customers, and builders like you from across the Sitecore community. If you <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/sitecore-rocks-and-rolls-in-music-city-the-top-5-tracks-from-symposium-2024">read my analysis</a> from 2024 in Nashville, XM Cloud was already on a roll – and since then, it has continued to be a home run product for Sitecore. We’ll be tracking more of your stories as you share project outcomes and discuss the impacts of AI with Sitecore Stream and other advancements. If you want to join me, early bird pricing ends September 12, so register today at <a target="_blank" rel="noopener noreferrer" href="https://symposium.sitecore.com/">symposium.sitecore.com</a> <hr /><h4 style="text-align:center" id="looking-for-guidance-on-sitecore?-talk-to-an-expert.">Looking for guidance on Sitecore? <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/contact">Talk to an expert.</a></h4><hr /><h3 id="upcoming-events">Upcoming Events</h3> <img style="width:31.61%" src="https://cmscritic.com/ms-content/uploads/2025/08/storyblok-joyconf-2025-logo.jpg" /><h4 id="storyblok-joyconf-2025"><a target="_blank" rel="noopener noreferrer" href="https://joyconf.storyblok.com/">Storyblok JoyConf 2025</a></h4>October 14-15, 2025 – Amsterdam, Netherlands November 4, 2025 – New York, NY November 6, 2025 – Los Angeles, CAJoin us at JoyConf 2025, where the future of content meets the people shaping it. Built for developers, marketers, and digital innovators, this free conference goes way beyond product updates or yet another strategy playbook. It’s where you’ll get inspired, get real, and get connected – to ideas, to the community, and to what’s possible when you build joyfully. Whether you're building lightning-fast frontends or launching cross-channel campaigns, this is where content becomes connection and collaboration becomes second nature. Come for the talks. Stay for the community. Leave with joy. <a target="_blank" rel="noopener noreferrer" href="https://joyconf.storyblok.com/">Save your spot.</a> <img style="width:28.9%" src="https://cmscritic.com/ms-content/uploads/2025/08/sitecore-symposium-2025.jpg" /><h4 id="sitecore-symposium-2025"><a target="_blank" rel="noopener noreferrer" href="https://symposium.sitecore.com/">Sitecore Symposium 2025</a></h4>November 3-5, 2025 – Orlando, FLAt Sitecore Symposium, you’ll learn how to meet your customers where they are – across channels, moments, and touchpoints that didn’t exist a year ago. You’ll hear how the boldest brands in the world are transforming content into outcomes and creating experiences that are fast, relevant, and human. Join 1,500 marketers, digital leaders, and technologists in Orlando to see what’s possible when personalization scales, AI accelerates creativity, and trust becomes your competitive edge. This is the Third Wave of the Internet. And this is your moment to lead in it. <a target="_blank" rel="noopener noreferrer" href="https://symposium.sitecore.com/">Get your tickets today.</a> <img style="width:31.44%" src="https://cmscritic.com/ms-content/uploads/2025/08/cms-kickoff-2026-logo.png" alt="" /><h4 id="cms-kickoff-2026"><a target="_blank" rel="noopener noreferrer" href="https://www.boye-co.com/conferences/cmskickoff26">CMS Kickoff 2026</a></h4>January 13-14, 2026 – St. Petersburg, FLMeet industry leaders at our fourth annual CMS Kickoff – the industry's premier global CMS event. Similar to a traditional kickoff, we reflect on recent trends and share stories from the frontlines. Additionally, we will delve into the current happenings and shed light on the future. Prepare for an unparalleled in-person CMS conference experience that will equip you to move things forward. This is an exclusive event – space is limited, <a target="_blank" rel="noopener noreferrer" href="https://www.boye-co.com/conferences/cmskickoff26">so secure your tickets today.</a>

Batter Up! Sitecore Symposium 2025 Brings Jesse Cole of Savannah Bananas to the Plate 

Explore a wide range of informative articles on Sitecore Symposium 2025, insights, and industry updates. Stay informed and ahead of the curve with our diverse collection of news and posts covering the latest trends and developments in the industry

News

Shock and AI Awe: Sitecore Unleashes SitecoreAI, its Next-Gen AI-Powered DXP

Sitecore Taps AI Strategist Paul Roetzer for Keynote at Symposium 2025

Batter Up! Sitecore Symposium 2025 Brings Jesse Cole of Savannah Bananas to the Plate