Sitecore Taps AI Strategist Paul Roetzer for Keynote at Symposium 2025

Sitecore Symposium 2025 is shaping up to be a home run – and it’s not only because Jesse Cole of the Savannah Bananas is taking the field as a keynote speaker.

Now, the DXP is bringing another heavy hitter to bat: Paul Roetzer, founder of SmarterX and the Marketing AI Institute. An acclaimed and respected voice in the AI landscape, Paul’s transformative thinking has helped business and marketing leaders harness the value of AI, apply it responsibly and ethically, and maintain a core focus on people and purpose. 

Together, the duo promises to deliver a double play of marketing and AI knowledge to Symposium attendees.

“Paul is at the forefront of helping marketers understand what this means and how to respond,” said Eric Stine, CEO of Sitecore. “At Symposium, his insights will connect directly to what Sitecore does best: enabling marketers to create personalized experiences that reach the right people, with the right message, even as discovery gets harder.”

Sitecore Symposium is taking place November 3-5 at the Walt Disney World Dolphin Resort in Orlando, Florida. One of the industry’s premier annual events, this year’s Symposium promises to bring together more than 1,500 marketing and digital leaders to explore how AI is changing how we discover and connect with brands – and how marketers can stay ahead in the agentic era.

“The shape of internet traffic continues to change at lightning pace, transforming discovery and challenging brand experience,” Eric continued. “Agentic intelligence allows marketers to unlock the power and the potential of precision marketing techniques – like programmatic ABM – at scale, and to ensure experiences are context-aware, personal, and relevant across every channel so you can reach every customer where they live today: in the summaries and social feeds that are rapidly replacing search and click.”

A “go-to” voice for AI 

Paul Roetzer is known across industries for his luminary thinking and real-world perspective on AI, but his entrepreneurial journey began well before the current generative and agentic boom. After graduating from Ohio University’s E.W. Scripps School of Journalism, he founded PR 20/20, HubSpot’s first partner agency. After establishing it as a pioneering force in the digital marketing space, he sold it in 2021.

Roetzer’s blended foundation as both an agency innovator and AI educator has given him a practical, story-driven approach. He’s put this to work helping professionals and leaders reimagine business models, reinvent industries, and rethink what's possible as AI continues to transform the market. 

In addition to his business developments, Roetzer is also the co-author of Marketing Artificial Intelligence: AI, Marketing and the Future of Business, and the host of The Artificial Intelligence Show podcast. He's a recent episode for your consideration:

In addition to digital content, Roetzer is also behind the renowned Marketing AI Conference (MAICON), which will be held in October of this year. His free monthly “Intro to AI” class has also drawn more than 40,000 registrants.

As a speaker, Roetzer is focused on making AI approachable and actionable for marketers and business leaders. He has consulted with hundreds of organizations, from startups to Fortune 500 companies, and has become one of the foremost authorities on the shape and direction of AI.

Loading the bases with top-tier industry speakers

As mentioned, Roetzer joins keynote speaker Jesse Cole, founder of the Savannah Bananas, whose fans-first philosophy has redefined loyalty and engagement. Together, they embody Symposium’s theme: bold voices and practical innovation to help marketers thrive in a new era of speed, scale, and human-centered experience.

“Marketers are facing a wave of change from the collapse of traditional search to the rise of AI agents and intelligent discovery,” said Michelle Boockoff-Bajdek, Chief Marketing Officer at Sitecore. “Paul brings clarity and urgency to this shift. He’ll help marketers move from theory to action and show what it really takes to stay visible and relevant in this new era.”

Symposium 2025 is the place where marketing leaders connect, learn, and prepare for the future of digital experience. Register today at symposium.sitecore.com and join the conversation on LinkedIn and X with #SitecoreSYM.

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