Articles - Page 181

What I Mean to Say: A Practitioner Perspective on AI, Semantics, and Content Evolution

msalvatierra

Do you hear that? It's the “buzz” being generated by DotNetNuke as they gear up for the release of version 6.2. Should you be excited? Well do you like the idea of content management married in sweet matrimony to social collaboration? You do!!? Well, then you can officially get excited.With the release of DNN 6.2 beta in March, the focus has been on the social features of the release. Most would agree that integrating a social element into a CMS is a good road to travel. Successful websites thrive on interaction with current and future customers. DotNetNuke has shown that they have a strong understanding of the need to integrate social community features. Take a look at this commercial to see what we mean.<figure class="media"><div data-oembed-url="https://www.youtube.com/watch?v=l8Qa4G5M5Wo"><div style="position:relative;padding-bottom:100%;height:0;padding-bottom:56.2493%"><iframe src="https://www.youtube.com/embed/l8Qa4G5M5Wo" style="position:absolute;width:100%;height:100%;top:0;left:0" frameborder="0" allow="autoplay; encrypted-media" allowfullscreen></iframe></div></div></figure>The official unveiling of DNN 6.2 is coming May 30th but for now we have a very good preview at dotnetnuke.com of some features we can expect from the release. Here are a couple of highlights:<h3>Social authentication</h3>How many passwords do you have to remember? Email, various social networking accounts, online banking, employment login, and on it goes. If you have to setup one more username and password you are going to scream right? DNN offers the ability to let visitors join your social community using credentials they already have. Most likely the goal is that visitors will say “Oh, its easy to join I'll just go ahead and do that.” You can envision your loyal community growing already.<img src="https://cmscritic.com/ms-content/uploads/2023/08/160e647_hp2rxv.jpg" alt="DotNetNuke" /><h3>Social Groups</h3>Instead of all members simply lumped together in one large bunch, DNN allows grouping. This can focus the conversations between group members and give the site owner valuable insight on what members are interested in. The “Awesome Cycles” example is perfect in this regard.<img src="https://cmscritic.com/ms-content/uploads/2023/08/hotel_zgjdtc.png" alt="DotNetNuke" />As the official unveiling nears we will keep readers informed. For further detail visit <a target="_blank" href="http://www.dotnetnuke.com">www.dotnetnuke.com</a>

A look at some of the features in the upcoming DotNetNuke 6.2 release

mike-johnston

Some good news crossing the wire for Vivvo and Newscurve founder, Boris Krstovic (<a href="/interview-with-vivvo-founder-boris-krstovic/">interview</a>). His company, Newscurve, has been acquired by the Neodata group. For those who are unaware, Newscurve is an excellent content analysis tool that has been on the market for almost a year now.
<img src="https://cmscritic.com/ms-content/uploads/2023/08/newscurve_screen-620x270.png" alt="newscurve_screen" />
Developed as a decision support analytics platform for publishers, it allows editors to promote and demote content within a small window of time. Using real-time and social media analytics, the goal of the platform is to help increase the performance of content.
<blockquote>
“Neodata Group is the ideal organization to expand and leverage the Newscurve technology. They share our passion for innovation, so we're absolutely thrilled with the opportunities that this relationship will create,” said Newscurve founder Boris Krstovic. “This is a great time to be a Newscurve customer. With our complementary strengths and Neodata's global capabilities, we provide clients with the broadest range of technology-integrated solutions for the newsroom and the online publishing industry.”
</blockquote>
CMS Critic congratulates Mr. Krstovic and the rest of the Newscurve team on this acquisition and we're excited to see what the future holds for this excellent platform.
Source: <a href="http://www.newscurve.com" target="_blank">http://www.newscurve.com</a>

Newscurve acquired by Neodata Group

Document Management vendor, eFileCabinet has announced the integration of RightSignature into their suite of tools. This is good news for current and future customers and puts them one step closer to being able to move to a fully paperless office.
<img style="max-width:492px" src="https://cmscritic.com/ms-content/uploads/2023/08/realsignature.jpg" alt="realsignature" />
This new integration allows users to:
<ul>
<li>Easily send documents for signature online.</li>
<li>Automatically file collected signatures within the eFileCabinet folder system.</li>
<li>Enable customers to sign where ever – on their computer, iPad or any smart phone.</li>
<li>Provide legally binding electronic signatures with bank-level security.</li>
</ul>
According to Matt Peterson, President &amp; CEO of eFileCabinet, Inc:
<blockquote>“By partnering with RightSignature, we are able to incorporate e-signatures into our document management suite of products to close the loop to create a totally paperless solution. Users will not only be able to save on paper, but streamline their business so they can service more clients, close deals in seconds and generate more revenue.”</blockquote>
Source: <a href="https://www.efilecabinet.com/" target="_blank">eFileCabinet</a>

eFileCabinet integrates signature capability via RightSignature

Video is engaging. Video is powerful. Video can put your site at the top of search rankings. As a marketer you probably have been thinking about adding the video component to your campaigns. The challenge is that you want to deliver quality video across many devices and be able to manage the flow of this media as efficiently as possible. The technical requirements to deliver this can be daunting. An answer to that challenge comes with the expected release of a Brightcove Video Could Connect for Sitecore.
<img src="https://cmscritic.com/ms-content/uploads/2023/08/brightcove-logo.jpg" alt="brightcove-logo" />
Brightcove is a leading cloud content provider and the promise of a integrated product with Sitecore has some in the industry excited. Dave Walters of XO Group has this to say:
<blockquote>“We are excited by the promise of the Brightcove Video connector for Sitecore … By integrating the two solutions, we will be able to more seamlessly incorporate high-quality video into our content-rich brand websites, providing an even richer user experience for our consumer. The use of one interface, instead of switching back and forth between multiple systems, will allow it to be done faster and more efficiently. This is important for our organization as it will give our brand and editorial teams more time to focus on audience engagement rather than on the technical aspects of video integration.”</blockquote>
Switching between and having to manage separate systems increases the time it takes to go live with any campaign. With the Video Cloud Connector, Sitecore will essentially have a video extension that is as intuitive to manage as the rest of the content. No doubt this will cut training time down which will most likely make implementing this connector with current Sitecore clients rather simple. We like that don't we? Simple is good.
<blockquote>“This is an exciting partnership that makes it easy for marketers to execute impactful video campaigns more efficiently, as well as take advantage of the market-leading online video platform with Sitecore’s Web content management system in a fully integrated way,” 
~Chris Johnston, director of technology partnerships at Brightcove.</blockquote>
To help develop and facilitate this integration is Agency Oasis. Their experience with both Sitecore and Brightcove platforms made them an easy choice for the role. While we eagerly await the official release of Brightcove Video Cloud Connector for Sitecore, you can find out more by visiting <a href="http://www.sitecore.com" target="_blank">www.sitecore.com</a>

Brightcove Video Connector will bring video content to Sitecore

eZ Systems has announced perhaps one of their biggest releases to date with an incredible suite of new offerings that turns their eZ Publish platform into an even stronger contender for publishers and producers of digital content. eZ Publish 4.7, or “Etna”, has begun the transformation of this web content management platform into a full customer experience management platform. Today, we take a look at this new product in our eZ Publish Review.
As part of this launch, they have also enabled the ability for customers to have eZ Publish served from the cloud with a new offering via their partner, Ixonos. This will enable the eZ Publish suite of applications to be served from a Red Hat Enterprise Stack.
<h2>What's new?</h2>
<h3>Smart Site Analytics with eZ odoscope</h3>
The first of their many offerings is the introduction of a new smart site analytics tool called eZ odoscope. This tool is essentially an analytics dashboard that highlights clickstreams of visitors pathways and journeys through a site and provides a filterable heatmap of their click behavior.
<img src="https://cmscritic.com/ms-content/uploads/2023/08/imagescauzpt5i-1_2_chxbu2.jpg" alt="eZ Publish Review" />
With this new tool, customers now the ability to:
<ul>
<li>examine web behavior with visitor clickstream and pathways</li>
<li>apply filters to website visitors and create new user groups to monitor</li>
<li>analyze pathways across multiple media and different devices</li>
<li>design the dashboard for different users and functional views</li>
<li>build and distribute statistical reports for distinct stakeholders</li>
</ul>
Another part of the tool is the odosMap, which gives you a complete view as to how users are navigating their site with a representative flow.
<img src="https://cmscritic.com/ms-content/uploads/2023/08/odosmap-620x437.png" alt="eZ Publish Review" />
Of course, everyone loves heat maps and they offer those too!
<img src="https://cmscritic.com/ms-content/uploads/2023/08/drupal_logo-blue-1_400x0_bi5pmp.png" alt="eZ Publish Review" />
A full breakdown of what eZ odoscope can do can be found here: <a href="http://ez.no/Products/eZ-Market/Explore-the-eZ-Market/eZ-odoscope" target="_blank">eZ odoscope</a>
<h3>Real Time Content Trending and Optimization with eZ LiveViewer</h3>
One of the coolest new tools in the suite is the new LiveViewer, which is effectively a dynamic infographic of how content on your site is being used.
It is described as follows:
<blockquote>
The realtime info-graphic analytics allows content managers to visualize usage trends of the complete content repository within a configurable recency time period. eZ Live Viewer allows immediate actions to take place as best suits business needs. Users can enter straight into editing mode, push content to another block on the page, add high trending stories to other websites in the network, act rapidly with push notifications like social media or email alerts to build more traffic and then watch for changes in consumer response.
</blockquote>
If, as a publisher, you are not drooling over this next picture, we'll be surprised. Check this out:
<img src="https://cmscritic.com/ms-content/uploads/2023/08/ez-liveviewer-620x322.png" alt="eZ Publish Review" />
See? We told you you'd love it.
Full features of the new eZ LiveViewer:
 
<ul>
<li>Real-time article-level visualization of website audience
<ul>
<li>Actual audience</li>
<li>Historical info</li>
<li>Trends</li>
</ul>
</li>
<li>All this information on one screen</li>
<li>No clicking and scrolling</li>
<li>Easy-to-interpret</li>
<li>Customizable, color-coded categories</li>
</ul>
Additional information can be found here: <a href="http://ez.no/Products/eZ-Market/Explore-the-eZ-Market/eZ-Live-Viewer" target="_blank">eZ LiveViewer</a>
<h3>eZ Exceed- a new extension for faster and more efficient editorial workflow.</h3>
This new extension is described as follows:
<blockquote>
The user interface is built for speed, with a top toolbar that covers all actions. Simply browse around your site, editing from the toolbar or directly from the page.
A sheet slides in, ready for you to edit. When working with media and related content a new interface sheet fluidly slides on top, making it easy and faster to work with complex content.
</blockquote>
<img src="https://cmscritic.com/ms-content/uploads/2023/08/logo_2-1_oyjywt.png" alt="eZ Publish Review" /><img src="https://cmscritic.com/ms-content/uploads/2023/08/grow-and-expand_dtvki0.png" alt="eZ Publish Review" />This extension also improves the process of working with images on the site. When editing an image, a sheet slides into view to enable edits site-wide. Making an image crop? It can now be applied across the entire site, if needed. eZ Exceed can also be configured to store your media on a CDN.
<h4>Improved communication between team members.</h4>
Your editorial team can now communicate more effectively than ever. Users can send personal or group messages relating to content by clicking the chat icon from the toolbar, typing their message and hitting send. Collaborators will receive a notification, allowing them to open the applicable content item and start working instantly.
<img src="https://cmscritic.com/ms-content/uploads/2023/08/collab-620x669.png" alt="eZ Publish Review" />As you can see, the eZ Systems team have put a lot of thought and work into this extension, simplifying the editorial process and making the experience more enjoyable.
Additional information about eZ Exceed can be found here: <a href="http://ez.no/Products/eZ-Market/Explore-the-eZ-Market/eZ-Exceed" target="_blank">eZ Exceed </a>
That's not all, however. Some additional features included in this release:
<ul>
<li>automated layout and design optimization with advanced multivariate testing.</li>
<li>enhanced auto-save, service dashboard, flexible content staging and delivery and team room functionality.</li>
<li>a new offering called the eZ App Factory that generates 3 app versions- iPhone, iPad, Android.</li>
<li>enhanced and improved adaptive technology solution for publishing content to mobile devices. Automatic rendering of content to small screens ensures that the reading experience on smartphones and tablets is optimized.</li>
<li>a connector integrating eZ Publish with the e-commerce engine from Magento.</li>
<li>geo-location of content delivery.</li>
</ul>
Needless to say, this is a big one. Check it all out on their website: <a href="http://ez.no/">eZ Publish</a>

eZ Publish Review - A Look at the New Features for Publishers

Adobe announces Adobe® CQ 5.5 Social Communities, providing digital marketers with the ability to better leverage social engagement across owned digital properties to build loyalty and drive conversion. Part of the Adobe Web Experience Management solution, CQ Social Communities enables organizations to build deeper relationships with and between customers by connecting context from leading social networks to multiple marketing channels, including company websites, mobiles sites and applications.
<blockquote>
“Consumers expect more from companies today than one-way communication, and the bar is set by the highly interactive nature of social media channels,” said Kevin Cochrane, vice president of Product Strategy and Solution Marketing, Adobe. “It’s a given for organizations to engage in conversations on traditional properties like blogs and forums. Now, digital marketers need to go further. CQ Social Communities enables them to deliver a more personalized experience, and also allows consumers to ‘Like,’ share and comment with friends from the company’s site.”
</blockquote>
Now available as part of the recently released Adobe CQ 5.5 software, the new CQ Social Communities enables organizations to provide a Facebook or Twitter login option on owned properties, and then personalize the consumer’s experience based on profile information. Additionally, marketers can combine profile information with data from additional sources, such as a customer relationship management system or website profile, to create a single view of the customer.
With new social plugins in CQ Social Communities, including the “Like” button and activity feeds, marketers can strengthen the connection between their digital properties and social networks by allowing customers to share content with friends. Organizations can also provide consumers socially relevant information on the company’s website—for example, which friends purchased a product—while amplifying their presence back to the social network.
<blockquote>
“As part of marketing efforts to promote our male-grooming product line, Adobe Web Experience Management has helped us better engage consumers, foster online lifestyle communities, and bring our brand to life through customers’ experiences,” said Joost van Dun, IT business specialist for Web, Philips. “Ultimately, our goal is foster a strong relationship with customers, and the ability to provide them a socially aware and interactive experience on our website is a critical part of the equation. The new capabilities in Adobe CQ Social Communities enabling consumers to share information about themselves help us deliver on that promise.”
</blockquote>
Part of Adobe Web Experience Management, CQ 5.5 Social Communities builds on existing capabilities for developing and managing blogs, forums, comments, and ratings, as well as connecting to social networks, across all aspects of an organization’s digital presence.
Even more information at <a href="http://www.adobe.com" target="_blank" rel="noopener noreferrer">www.adobe.com</a>.

Adobe CQ Goes Social

Adobe announces the availability of Adobe® CQ eCommerce, providing digital marketers capabilities for managing and optimizing the entire buying process on websites, mobile devices and social media. With Adobe Web Experience Management (WEM), part of the Adobe Digital Marketing Suite, organizations can now quickly deliver branded, personalized experiences across online channels that incorporate powerful e-commerce functionality.
Adobe CQ eCommerce comes integrated with market-leading technology from hybris, a provider of multichannel commerce and communication software. As part of a recently announced partnership, the companies are also jointly selling and promoting the Adobe solution to customers worldwide, with implementation services provided by global agency and system integrator partners. Additionally, customers have the flexibility to integrate Adobe WEM with e-commerce platforms of choice, via a standard set of included application programming interfaces.
<blockquote>
“It’s well established that the ability of online retailers to differentiate from competition is a must, and consistent, personalized customer experience is the means for doing so,” said Kevin Cochrane, vice president of Product Strategy and Solution Marketing, Adobe. “Whether delivered on-premise or in the cloud, on a desktop, tablet or smartphone, the online buying process has to be delivered flawlessly the first time. Digital marketers can count on our Web Experience Management solution and integrated CQ eCommerce capabilities to meet the heightened expectations of consumers.”
</blockquote>
“Through partnership with Adobe and leveraging the strengths of our respective technologies, we’re now delivering to market a platform to create consistent brand experiences across channels,” said Carsten Thoma, chief operating officer, hybris. “Our joint customers will benefit from Adobe’s broad leadership in Web Experience Management and ours in multichannel commerce. The result will be clients who can rapidly deploy compelling commerce sites with rich, personalized content.”
Adobe brings so much to the table with Web Experience Management. More information at <a href="http://www.adobe.com" target="_blank" rel="noopener noreferrer"> www.adobe.com</a>.

Adobe CQ eCommerce released

Adobe Systems Incorporated announces the availability of Adobe® CQ Cloud Manager, a Software-as-a-Service application that provides enterprises the ability to easily and quickly launch marketing initiatives in the cloud. With CQ Cloud Manager, part of the Adobe Digital Marketing Suite, digital marketers have access to an integrated set of cloud-hosted Web Experience Management (WEM) services to create, manage, measure and optimize personalized experiences on websites, mobile devices and social media.
With Adobe CQ Cloud Manager, enterprises can:
Quickly launch marketing campaigns and e-commerce sites
<blockquote>
<ul>
<li>Set up Web, mobile and social initiatives immediately on leading cloud infrastructures</li>
<li>Ensure optimal performance during unexpected peaks in customer demand to avoid lost opportunities</li>
</ul>
</blockquote>
Fully control a complete digital marketing solution
<blockquote>
<ul>
<li>Customize and extend Adobe CQ on a dedicated cloud environment to ensure security and optimal performance</li>
<li>Measure and optimize marketing initiatives through deep integration with other products in the Adobe Digital Marketing Suite, including Scene7®, Search&amp;Promote, SiteCatalyst® and Test&amp;Target™</li>
<li>Leverage additional capabilities created by a rich partner ecosystem via PackageShare, the Adobe CQ app marketplace</li>
</ul>
</blockquote>
Reduce costs and manage operational expenses
<blockquote>
<ul>
<li>Use and pay for only needed cloud-based resources, instead of purchasing costly infrastructure</li>
<li>Monitor Adobe CQ and cloud infrastructure through real-time metering capabilities</li>
</ul>
</blockquote>
With the new cloud offerings for WEM, marketers can, for example, independently create customized, hosted landing pages and microsites on a moment’s notice in order to capture leads and drive revenue as part of time-sensitive campaigns. Additionally, Adobe CQ Cloud Manager, combined with Adobe CQ eCommerce (see separate release), can enable organizations to speed the creation and launch of branded, personalized e-commerce sites in the cloud, and continuously scale to match demand across Web, mobile and social touch points.
Quotes Brad Rencher, senior vice president and general manager, Digital Marketing Business, Adobe
<blockquote>
“The pressure on marketers to deliver more with fewer resources has never been greater, and CMOs expect agility when timely opportunities to drive demand present themselves. The ability to personalize and optimize branded experiences is key, but to beat the competition and succeed it needs to be matched with the flexibility to launch and scale immediately. Adobe CQ Cloud Manager and CQ Cloud marry these two requirements and deliver our customers the ability to go live with campaigns as quickly as they can innovate.”
</blockquote>
Visit <a href="http://www.adobe.com/">http://www.adobe.com/</a> for more information.

Adobe Delivers Cloud hosted WEM

Power your CMS on AWS

Manage your websites & apps in the most trusted cloud.

#ffffff

Remember that story we shared with you on May 11th about <a href="/twitter-picks-up-staff-from-email-marketing-startup-restengine/">Twitter acquiring the staff of the email marketing firm, RestEngine</a>? There was quite a bit of conjecture circulating as to how they would be making use of these people and now, things seem a bit more clear.
On Monday, Twitter began offering a Twitter email digest which is delivered to your inbox once a week and summarizes the top stories from the popular network.
<img src="https://cmscritic.com/ms-content/uploads/2023/08/email-screenshot-620x514.png" alt="twitter to email" />
According to the announcement:
<blockquote>This summary features the most relevant Tweets and stories shared by the people you’re connected to on Twitter.
Stories feature a design similar to the recently updated Discover tab, emphasizing who shared each story beneath summaries to help you decide which ones matter most to you. Click any headline to finish reading the story, add your take by tweeting directly from the email, and see related Tweets from the people you follow.
This new email digest also features the most engaging Tweets seen by the people you follow, even if you don’t follow those who wrote them. You can see who from your network retweeted or favorited these Tweets and click “View details” to retweet, favorite, reply or view the conversation around them.
We’re rolling out this new email out to everyone over the next few weeks, so keep checking your inbox for new messages from Twitter. Like other Twitter email notifications, you can manage your preferences for this new digest in your Notification Settings.</blockquote>
What's interesting about the wording in this announcement is that it Twitter has deemed it OK to simply opt every one of its users in by default. Take a look at our notification settings, for example:
<img src="https://cmscritic.com/ms-content/uploads/2023/08/optimizely_logo_blue_700x0-is-hidpi_tzsdz9.png" alt="twitter email notifications" />We're not sure how we feel about being automatically opted in to these emails, even if they are weekly. How about you?

Twitter automatically opts all users in to new Weekly Email Digest offering

Making a dynamic web site is a must these days. If your content stays the same for too long, visitors move on and your bounce rate will rise. It would be great if you could make your content adapt to whomever visits your site. That is exactly what Demandbase specializes in. Today Demandbase releases their real-time identification module for Drupal CMS. Focusing on Business to Business visitors, this Demandbase module identifies who is on your site and modifies the content accordingly. You want details? Here you go…
<img src="https://cmscritic.com/ms-content/uploads/2023/08/img_0182-1_bvpdig.jpg" alt="Demandbase-IDmod" />
Demandbase, the real-time personalization and targeting platform for B2B, today announced the availability of a Real-Time Identification module for the Drupal CMS platform, which provides for the ability to identify and target companies visiting their websites in real time. Demandbase customers using Drupal CMS can now use Real-Time Identification to target website visitors with relevant content, personalizing the website experiences based on more than 40 corporate targetable attributes including company, industry, revenue, location, DUNS numbers and much more.
<blockquote>“Everything on the web has moved to real time, and our B2B customers understand that in order to succeed, they too need to get on board with the real time web. With this new module, the massive Drupal community can now target customers with website experiences that are dynamically personalized based on the company attributes of visitors who would otherwise be anonymous,” said Amit Varshneya, Demandbase vice president of Strategic Services. “In the short time since we’ve made this available, the module’s intuitiveness and flexibility has allowed strong adoption and success, meaning better visitor engagement on customer websites as well as higher conversions.”</blockquote>
The Drupal Real-Time Identification module enables users of Drupal CMS to quickly and easily personalize website experiences. Both marketing and sales organizations benefit from delivering the right message at the right time to improve customer engagement.
Demandbase will host a webinar on June 19th, which will provide more information on how marketers and Drupal users can leverage the B2B Personalization Module to increase web conversions.
Find more information on the Drupal module and webinar here: <a href="http://www.demandbase.com/drupal" target="_blank">www.demandbase.com/drupal.</a>

Demandbase releases real-time visitor identification for Drupal CMS

Hippo has announced that revenue in 2011 was the highest ever and as a result, the company enjoyed 75% CAGR growth in the first quarter of 2011, compared to the same period last year. This quarter's growth represents the highest in the company's history.
Dozens of new customers have fueled this new growth – and they span all kinds of industries across the globe. They include government and educational organizations such as The Dutch National Police, Indiana University Health and City University of New York – consumer brands such as Autodesk, Dannon and Dolce&amp;Gabanna, Financial institution like Talmerbank and Graydon and publishing companies such as Thomson Reuters and Sdu Publishing.
Hippo is also honored that much of this record growth comes from an ever-increasing partner network of agencies and systems integrators. With the addition of three new partners this last month – the company now has development and integration partners in more than 20 countries and on six of the seven continents. Daniel Bartl, CEO of Hippo partner comSysto, reflected the spirit of the partnerships when he recently said “we really focus on usability and the targeted nature of the content. Hippo CMS is a perfect fit for these types of solutions – and we're very excited to be working with such a great team of Java professionals.” “We are extraordinarily pleased at our progress both internationally, as well as across different vertical segments,” said Jeroen Verberg, CEO at Hippo. “This is truly a testament to how dedication to Open Source and Open Standards is powering innovation in the enterprise. We spent a full two years in 2008 and 2009 rebuilding both the product and the company with a focus on improving each and preparing them for growth. So, we're truly an enterprise company – with the heart of a startup – and we're ready for this tremendous growth. It's great to see this strategy paying off.”
Website: <a href="http://www.onehippo.com%20" target="_blank" rel="noopener noreferrer">http://www.onehippo.com </a>

Hippo Experiencing Record Growth

Marketing and Advertising is all about results. If you cannot get results you usually change your methods. Market analytics have proved invaluable to targeting your marketing efforts. Yahoo announced a comprehensive solution promising to “provide marketers with the most complete, custom audience solution in the industry.”
Genome is designed to bring to market a comprehensive online advertising solution that can benefit the entire advertising industry. Key features of this next generation audience buying solution include:
<ul>
<li>Unmatched data set: In order to provide a multi-dimensional view of consumers, Genome provides access to an expansive and diverse data set comprised of Yahoo!'s proprietary data — including registration, search and behavioral data — as well as integrated advertiser information, and data from industry-leading partners.</li>
<li>Premium media footprint: Genome allows marketers to directly access Yahoo!'s guaranteed and non-guaranteed premium inventory, as well as inventory available from the Yahoo!, AOL, and Microsoft partnership announced in November, and comScore Top 1,000 publishers – all in transparent and brand safe environments.</li>
<li>Actionable insights and analytics suite: From predictive modeling techniques to information design, Genome's analytics helps marketers sort the big data landscape. This portable suite leverages leading campaign and user analytics to anticipate, optimize, and measure audience performance, turning insights into actionable media executions; marketers can carry their strategies across media plans with partners.</li>
<li>Best-in-class audience technology: This proprietary data valuation technology is designed to work with massive data volumes, real-time marketplaces, and multi-vendor solutions, with increased efficiency to help meet marketers' marketing goals. Genome's core technology is OSM, an innovative and interconnected technology stack that manages diverse data sources to provide an innovative approach to uncovering optimal audiences at scale, resulting from Yahoo!'s acquisition of interclick.</li>
<li>Privacy: As a recognized leader in developing privacy-enhancing tools for consumers and a member of the NAI and DAA, Yahoo! understands the importance of consumer trust and privacy. Yahoo! provides transparency about our data collection and use practices and extends several tools to empower consumers to manage their experience, such as a global opt-out, Ad Interest Manager for visibility and control over specific interest categories, and we're now among the first in the world to support Do Not Track.</li>
</ul>
Genome is slated for release around July 2012. For more information visit <a href="http://www.genomeplatform.com/" target="_blank">www.genomeplatform.com</a>

Genome from Yahoo!

You are a marketing machine. You have worked hard to build a huge email list. You carefully craft each email newsletter campaign you send out. Something is wrong. Your open rate is poor. Ok lets be honest, its so poor you are wondering if you have been flagged as spam! Here comes the question: “What can I do about it?”
Let's assume that you are NOT sending out spam and therefore have not been flagged as such. You may just need to extend your reach a little past email to bring attention to your beautifully crafted newsletters. The solution could be a service like Call Loop.
<blockquote>
“Call loop announces that they have designed and developed a new way for any person marketing to an email list to get the chance to have increased response rates. Marketing studies have been performed for email open rates and the data currently shows that less than 20 percent of emails are opened. Large mailing lists are one of the tools that some companies and marketers use as a way to build annual income. Call Loop has now developed a way to tie in existing autoresponder email blasts with voice and text messaging to help increase the overall open response rate. This service is designed with affordability in mind and the cost of a single text message or voice message is currently 5 cents to help marketers of any size to reduce mailing list marketing budgets.”
</blockquote>
Yes, Call Loop integrates your already present email marketing system and extends it to text and voice messaging. Sounds like this could be a lot to keep up with right? Actually it is surprisingly simple as this 60 second video from Call Loop's website shows.
Sometimes a little reminder can help when maybe some get in the habit of not reading your email newsletters. At times people get busy and feel they do not have time to peruse their subscribed to newsletters. A service like Call Loop sends a little text or voice reminder that the email you recently sent out has a coupon for free coffee! Use these tools wisely and watch your open rate explode.

Call Loop Extends Email Newsletters with Text and Voice

CMS Kickoff 26

Find out at CMS Kickoff 26, January 13 - 14, St. Pete FL

What's the future of CMS in the AI era?

Explore a wide range of informative articles, insights, and industry updates. Stay informed and ahead of the curve with our diverse collection of news and posts covering the latest trends and developments in the industry. Page - 181