Articles

Hygraph Article

<hr /> In today’s competitive business environment, delivering dynamic experiences across multiple digital channels is becoming increasingly important. In the past, a traditional monolithic CMS was the go-to solution for managing website content in bulk, offering a comprehensive approach with integrated frontend and backend functionalities.However, as the importance of web channels for media distribution grew, developers within larger enterprises recognized the limitations of monolithic solutions in managing complex, structured content or delivering unique frontend capabilities. This led to the rise of custom, internal CMS solutions. Performance and extensive customization were possible but at huge engineering costs and time pressure to plan, develop, and uphold these systems.Since 2007, the rise in smart devices has welcomed a new era of content consumption across diverse channels. The move significantly burdened both monolithic CMS technology and content teams.The need for a multi-channel content strategy and a modern tech stack made the limitations of traditional CMS more apparent. Even today,<a target="_blank" href="https://hygraph.com/resources/future-of-content"> 8 in 10 tech leaders</a> think their current CMS holds them back with inefficient developer or editorial experiences.<h3 id="elevating-tech-teams-with-cms-modernization">Elevating tech teams with CMS modernization</h3>The heavy burden developers face with maintaining custom CMS platforms not only leads to burnout – <a target="_blank" href="https://blog.jetbrains.com/team/2023/11/20/the-state-of-developer-ecosystem-2023/">experienced by nearly 73% of developers</a> at some point in their careers – but also acts as a significant restriction. Consequently, organizations are increasingly looking to modernize their CMS to alleviate these pressures.An in-house CMS requires ongoing maintenance, like keeping an orchestra in tune and ensuring all musicians play harmoniously. It’s also less scalable as it’s often built by a small group of people, so they are the only ones who can access and make changes to the system. Subsequently, it’s hard to manage as the project scales, and the small group of developers who built the solution will be stuck maintaining the code base. Modern headless CMS platforms can greatly enhance the capabilities and efficiency of tech teams, freeing them from the constraints of maintenance around custom platforms and empowering them to focus on driving innovation. There are many other benefits to consider, too: <h4 id="1.-increased-developer-velocity">1. Increased developer velocity</h4>Accumulated technical debt from maintaining custom middleware can reduce developer velocity, slow release cycles, and hinder an organization's ability to maintain a continuous release schedule. <h4 id="2.-improved-app-performance">2. Improved app performance</h4>Performance is a key indicator of your project's success. It's also closely connected to your business since you lose revenue when your performance is poor. A CMS failure can be detected by business metrics such as lost revenues, which are influenced by poor performance indicators such as slow page load speed and low core web vitals. <h4 id="3.-stay-current-with-the-latest-tech">3. Stay current with the latest tech</h4>The technology landscape is ever-evolving. Naturally, some of the latest technologies work better than outdated ones. The advantage of a headless CMS is that you can choose any technology you like and easily switch the front end without changing your CMS. <h4 id="4.-future-proof-technology-strategy">4. Future-proof technology strategy</h4>A tech leader should choose IT vendors that can adapt quickly to an unknown future. A headless architecture with content federation puts data in one place so teams can scale the digital experience. Developers get all the flexibility of headless without having to build, host, secure, and ensure the performance of custom middleware.   <h4 id="5.-talent-acquisition">5. Talent acquisition</h4>Legacy systems are hard to understand, making developers less productive and less attractive when recruiting new team members. It’s much easier to handle things in-house if everything needed to work with the CMS can be easily found in any tech stack. <h4 id="6.-heightened-security">6. Heightened security</h4>Unlike a traditional CMS, a modern headless CMS decouples the backend content repository layer from the frontend presentation layer. This separation allows for greater security because the content management layer is isolated and can be protected independently.<h3 id="why-headless-is-the-way-forward">Why headless is the way forward</h3>Adopting a headless CMS with content federation can offer flexibility, scalability, and streamlined content distribution across multiple channels. Furthermore, by separating the frontend and backend, this approach lays the foundation for organizations to meet their technical and content requirements swiftly, allowing technology teams to develop with any technology for any platform.At a time when content is king, your CMS needs to be a gateway to digital transformation rather than a barrier. <hr /><h3 id="upcoming-conferences">Upcoming conferences</h3> <img style="width:29.67%" src="https://cmscritic.com/ms-content/uploads/2024/01/cms-connect-2024-logo.png" alt="CMS Connect 24 logo" /><h4 id="cms-connect-24---sold-out"><a target="_blank" href="https://www.boye-co.com/conferences/cmsconnect24">CMS Connect 24</a> - SOLD OUT</h4>August 6-7, 2024 – Montreal, CanadaWe are delighted to present our first annual summer edition of our prestigious international conference dedicated to the global content management community. Join us this August in Montreal, Canada, for a vendor-neutral conference focused on CMS. Tired of impersonal and overwhelming gatherings? Picture this event as a unique blend of masterclasses, insightful talks, interactive discussions, impactful learning sessions, and authentic networking opportunities. <img style="width:29.58%" src="https://cmscritic.com/ms-content/uploads/2024/01/cms-kickoff-2025-logo.png" /><h4 id="cms-kickoff-25"><a target="_blank" href="https://www.boye-co.com/conferences/cmskickoff25/tickets">CMS Kickoff 25</a></h4>January 14-15, 2025 – Tampa Bay Area, FloridaJoin us next January in the Tampa Bay area of Florida for the third annual CMS Kickoff – the industry's premier global event. Similar to a traditional kickoff, we reflect on recent trends and share stories from the frontlines. Additionally, we will delve into the current happenings and shed light on the future. Prepare for an unparalleled in-person CMS conference experience that will equip you to move things forward. This is an exclusive event – space is limited, so secure your tickets today.

 Roadmap to Digital Experience Success: Six Ways to Future-Proof Your CMS While Elevating Your Tech Teams

michael-lukaszczyk

<hr /> Sailing might not seem fast. A yawl or a sloop can’t hold a candle to a speedboat with twin outboard engines or a raging hydrofoil. But if you’ve ever seen the America’s Cup or a competitive regatta, you can’t deny that a supped-up catamaran – with the right crew – can move at dizzying speeds.   When I spoke to <a target="_blank" href="https://cmscritic.com/critics/michael-lukaszczyk">Michael Lukaszczyk</a> last week about the launch of the <a target="_blank" href="https://hygraph.com/blog/hygraph-studio-beta">new Hygraph Studio beta</a>, the topic of sailing came up. It’s a subject I know something about: my father is a certified Coast Guard captain, and I grew up chipping barnacles off hulls in New England summers. Sure, I was a grunt on a mooring line, cleaning the head and emptying the ballast. But I learned other skills as well, like how to tie knots and tighten jibs in my dad’s salty shadow. One important lesson still sticks with me, and it’s never been more relevant to technology than now: The wind is always changing – and you won’t get anywhere if you fight it.  As a headless CMS in a highly competitive field, <a target="_blank" href="https://cmscritic.com/products/hygraph">Hygraph</a> has been reading the wind and tacking in the right places. With this week’s release of Hygraph Studio, the company is listening to its users and doubling down on improving performance on a multitude of levels. The beta, which went live yesterday, is expected to be a first taste of the new experience, with a general release coming later this year. But it’s more than a new paint job on a fiberglass finish. “Hygraph Studio is a complete re-architecture and upgrade of our user interface optimized for maximum global performance,” Michael said. “We've been putting a lot of effort into making the whole thing as fast as possible globally, regardless of where you are on the planet or where your content is stored.”OK, so is it really faster? If you’re comparing Hygraph Classic to Hygraph Studio, you might just think there are a couple of outboard engines strapped to it. But like sailing, it’s more about the precision tuning that’s translating into higher performance. This comes down to a combination of UX enhancements, a new content asset management engine, and more. I got the nautical read from Michael about the Hygraph Studio release and what’s in store following the launch of the beta. We also discussed the UI improvements and the benefits of having a core asset management solution and how this is impacting performance on the open water. At the end of the day, it’s all about delivering higher content velocity, a recurring theme that has come up in our previous discussions. These upgrades aren’t just about a re-architecture that delivers speed, but the additional features and functionality that make it all a smoother ride.<h3 id="pulling-up-anchors-to-achieve-global-performance--">Pulling up anchors to achieve global performance  </h3>Like any beta, there are anticipated fixes and a roadmap for releases to come. But even with this first glimpse, there’s confidence at Hygraph that the acceleration will be felt in a profound way. For Michael, this is essential to the content management experience and all of its users. “Things being very snappy is really an important ingredient for content velocity, and it should not get in the way,” he remarked. “In content management, that's a little bit of our philosophy. Every second that's in the way of you actually making a change or an update is a waste.”Playing into the equation for speed are new global performance aspirations for Hygraph Studio. Up until now, Hygraph users have relied on API calls to the management database in Frankfurt, Germany – regardless of where their Hygraph project might be stored. Now, with the introduction of a new multi-regional deployment management service, proximity is no longer a drag. According to Hygraph’s data, the regional solution not only delivers faster load times, but also a 10x reduced latency for management operations globally. Michael said this is a big improvement for global customers, providing a more distributed solution that delivers maximum geographic performance for Hygraph’s growing customer base. “Australia is actually a very strong market and we're opening up new opportunities and more performance there,” he said. “We have quite an active user base in Japan, and they also now enjoy this new global performance.”<h3 id="smoother-sailing-with-an-improved-content-api">Smoother sailing with an improved content API</h3>With Hygraph’s content API, there’s also another big release under the hood that delivers much finer granularity on cache invalidation. As Michael noted, Hygraph’s customers already have strong API performance at the CDN level – but he sees even more improvement on the way.“Our customers have a cache hit ratio of roughly 90%,” he explained. “So 90% of their API calls hit a CDN, and they get the response of the headless API data. And that’s with document-level caching – which is much more fine-grained. We hope to get to the level of 95%.”It may sound like an incremental step from 90% to 95%, but as Michael noted, if you have millions or billions of API calls, there's a huge performance gain for the end customer.Clearly, there’s been a lot of infrastructure work under the hood (or tightening of the sails). But there’s also been a smart expansion of global resources that align with the company’s goals for growth, particularly in nascent or rapidly growing markets. <h3 id="enhancing-the-instruments:-delivering-better-ui/ux-">Enhancing the instruments: delivering better UI/UX </h3>Another key part of the Hygraph Studio beta and forthcoming GA are enhancements to the user interface. These will unfold in the weeks that follow the initial launch, but Michael indicated that there are many – some large, some small – and all designed with the user in mind.  <figure class="image image-style-align-center image_resized" style="width:78.38%"><img src="https://cmscritic.com/ms-content/uploads/2024/03/new-intuitive-schema-view.png" alt="" /></figure> “There are macro UX improvements, but also micro UX improvements,” he said. “[For example] there's a new Command Menu, where you can hit Command+K to completely navigate throughout the application, and developers love this. In developer tooling, there's a new Field Outline in the content form, so when you're editing content in the form, you get a whole navigation outline.”And these are just a few of the upgrades you can expect from Hygraph Studio, which are tacitly designed to help users work faster and more efficiently. I had a chance to review some of the highlights firsthand, which include enhancements to content forms for faster, smoother navigation and modeling with nested components. There are also revised content tables for content-rich data.From an aesthetic perspective, there are also a few UI “facelifts” that improve on an already clean, minimalistic template. This includes upgrades to the Schema view that enhance the addition of models and fields. But the changes go beyond good looks and are keenly designed to reduce the number of clicks – accelerating each step of the modeling process.  Another notable addition: lazy loading of components, which delivers a faster load time when opening a content entry or nested components. It’s a simple thing, but one that can shave seconds of frustration when maneuvering through choppy waters.   <h3 id="improving-the-editorial-experience-and-adding-live-preview-">Improving the editorial experience and adding live preview </h3>I asked Michael what really drove the direction of the UI/UX enhancements, and what level of user will see the most benefits. Obviously, there are developers and editors on the ship, all trying to sail in a coordinated way – and historically, Hygraph has been more focused on the developer side of the crew.“So one key motivation for Hygraph Studio was improving the editorial experience significantly, because we come from a very developer-centric founder team and DNA,” he said. “We [have] always lived and breathed on the API side of things, but we’re now getting better with content creators. This has been a little bit of a weak spot from coming from such a developer-centric understanding of things, but of course, in content management, you always have those two parties. And we want to make both happy, so we're putting more and more resources into the editorial experience.”From that perspective, one of the most notable changes in the UI is with the content form, where you have an entirely new Field Outline for navigating content entries. As Michael described, it’s like using Figma or Adobe Photoshop, where you have your image layers assembled on the side. In Hygraph Studio, you can now see meta information gathered in a similar way along the left side of the editorial interface. <figure class="image image-style-align-center image_resized" style="width:85.58%"><img src="https://cmscritic.com/ms-content/uploads/2024/03/hygraph-field-outline.jpg" alt="" /></figure>In the headless regatta, the race for the cup is getting tighter than ever. But Hygraph continues to differentiate around its focus on data, product development, and federated content. Still, user expectations are necessitating certain features – particularly when it comes to the visual layer. We’ve seen the growth of composable solutions and digital experience composition as a panacea for this missing link, but many platforms are now building their own tools. During our discussion, Michael revealed that live preview is on the near-term roadmap (although not part of the Hygraph Studio GA). However, he was quick to point out why an opinionated page builder is not the answer they’ve been after. “The one big feature on the horizon that is wished by many is the live preview,” he said. “It's a side-by-side editing [experience] where on the left you have a headless CMS interface, on the right you see the result directly. It's not a what you see is what you get editing experience. A good live preview provides a very quick feedback loop of what you're doing in the CMS and how your end results look. We don't have an opinionated page builder that’s reliant on elements that are dependent on the system, because we want to support product development for brands like Peloton or Netflix – and you don’t need pages in those use cases.”It makes perfect sense and might be exactly the right compromise for Hygraph’s target audience. As a composable platform, the new live preview feature could also complement third-party page builders that are powered by Hygraph, further elevating the value for the user.<h3 id="putting-more-wind-in-the-sails-with-core-asset-management-">Putting more wind in the sails with core asset management </h3>If the other features in Hygraph Studio are spinnakers and genoas (these are types of sails for all ye landlubbers), then the hoisting of the new Hygraph Asset Management system might be the main sail. I asked Michael why it was an important move to build a home-grown solution and how it might impact the performance and reliability for users. “We ripped out the existing asset management [system] which was provided by a third party partner, <a target="_blank" href="https://www.filestack.com/">Filestack</a>, and built an in-house implementation of asset management,” he explained, “which, in some cases, leads to performance improvements of 10x managing and operating assets. But it’s also [beneficial] when you clone projects or work within production, staging, or development environments.”On this subject of environments, Michael gave a simple and relatable example for CMS users: let’s say you want to implement a new feature and create content definitions with new schema, but you don't want to break your production environment in the process. In this case, you would use environments like “draft” or “staging” – similar to GitHub branches – to replicate, build, and develop within. Now, cloning such environments is much faster thanks to a core asset manager. “Before, we had to re-upload all the assets from one environment to the other using our third-party solution. So if you had a lot of assets – gigabytes or even terabytes – it could take minutes or even hours to build the environment. Now, it takes only seconds, because we have the asset management engine under the hood in our own realm. So it's more like ‘copy-paste’ within the system.”<h3 id="what’s-the-next-port-of-call-on-the-headless-seas?">What’s the next port-of-call on the headless seas?</h3>I think that’s weighing on the mind of every CMS “captain” who’s plotting a course for 2024. The winds they are a-changin’ – and for headless CMS vendors, there’s been a <a target="_blank" href="https://cmscritic.com/the-dxp-kerfuffle-finding-the-big-chords-in-the-2024-gartner-magic-quadrant">clear shift towards a more DXP-like composition</a>, one where resources like asset management are becoming a part of the core (so sayeth some of the analysts). This is challenging the perception of what a “DXP” is in a composable landscape, particularly as traditional DXP vendors are offering headless and decoupled solutions as well.That’s why listening to the wind has never been more important, and Hygraph is clearly doing that by listening to its customers. While the introduction of core asset management is key to a more complete vision, the addition of live preview will further expand its value while remaining steadfast in its focus on data-driven product development applications. This clarity around its competitive differentiation is key. “For CMS vendors like the Storybloks out there, it cannot get visual enough,” he explained. “This is really catering to very static use cases that are building the experience that end users see, but this is very limited in the use cases that you can model. There's a big market for that, but a lot of competition because you can pay a lot for an enterprise headless CMS with a page builder or you go very low end on the pricing and use a Webflow or Wix – and that CMS is perfectly fine for those use cases.”One other way Hygraph is tacking with wind is by amplifying the focus on the editorial experience. As Michael noted, the company has been primarily developer-centric; this has been a perceived weak spot in its holistic strategy. Hygraph Studio aims to improve this with its myriad of UX enhancements and forthcoming capabilities. A good move, and one that demonstrates a strong commitment to the customer experience.For the buyer, it’s also getting harder to know where to drop anchor amid the shifting conditions. This is where knowledge and awareness are essential, particularly around specific use cases where headless CMS delivers a great value proposition.As Michael noted, “We're on the mission to educate the architects out there on the journey to building something big.”Aye, captain.  <hr /><h3 id="upcoming-conferences">Upcoming conferences</h3> <img style="width:29.67%" src="https://cmscritic.com/ms-content/uploads/2024/01/cms-connect-2024-logo.png" alt="CMS Connect 24 logo" /><h4 id="cms-connect-24"><a target="_blank" href="https://www.boye-co.com/conferences/cmsconnect24">CMS Connect 24</a></h4>August 6-7, 2024 – Montreal, CanadaWe are delighted to present our first annual summer edition of our prestigious international conference dedicated to the global content management community. Join us this August in Montreal, Canada, for a vendor-neutral conference focused on CMS. Tired of impersonal and overwhelming gatherings? Picture this event as a unique blend of masterclasses, insightful talks, interactive discussions, impactful learning sessions, and authentic networking opportunities. <img style="width:29.58%" src="https://cmscritic.com/ms-content/uploads/2024/01/cms-kickoff-2025-logo.png" /><h4 id="cms-kickoff-25"><a target="_blank" href="https://www.boye-co.com/conferences/cmskickoff25/tickets">CMS Kickoff 25</a></h4>January 14-15, 2025 – Tampa Bay Area, FloridaJoin us next January in the Tampa Bay area of Florida for the third annual CMS Kickoff – the industry's premier global event. Similar to a traditional kickoff, we reflect on recent trends and share stories from the frontlines. Additionally, we will delve into the current happenings and shed light on the future. Prepare for an unparalleled in-person CMS conference experience that will equip you to move things forward. This is an exclusive event – space is limited, so secure your tickets today.

Hygraph Studio Sets Sail with Increased Content Velocity and New Asset Management Capabilities

matt-garrepy

<hr /> Technical debt is a challenge that increases as digital business gets more complex. This debt accumulates when companies opt for quick-fix solutions or continue to rely on outdated systems, sacrificing long-term efficiency for short-term gains. As the digital world accelerates, technical debt compounds, leading to increased costs and reduced agility.A recent study revealed<a target="_blank" href="https://www.protiviti.com/uk-en/global-technology-executive-survey-tech-debt-major-burden#:~:text=As%20organizations%20strive%20to%20increase%20their%20focus%2C%20and,level%20of%20impact%20on%20their%20ability%20to%20innovate."> more than 70% of businesses</a> report that technical debt is significantly impeding their ability to innovate. With technological advances rapidly outpacing the ability of companies to adapt, the issue of technical debt has never been more pertinent.When migrating to a new <a target="_blank" href="https://cmscritic.com/what-is-a-content-management-system-cms">Content Management System (CMS)</a>, reducing, and mitigating technical debt should be front of mind. Proactively managing debt as part of your migration strategy will lead to a smoother transition and lower the <a target="_blank" href="https://hygraph.com/blog/content-management-system-cost">total cost of ownership (TCO)</a> of the new solution. What’s more, development teams can focus on innovation rather than simply keeping the lights on.<h3 id="the-cost-of-neglect:-when-technical-debt-spirals">The Cost of Neglect: When Technical Debt Spirals</h3>Several factors contribute to technical debt during CMS migrations. For instance, insufficient communication between teams leads to rushed fixes and missed opportunities. Effective communication channels should be established to facilitate seamless collaboration. By doing so, insights and concerns on a project can be shared easily and addressed in a timely manner rather than six months down the line.Organizations should also ensure they aren’t just “lifting and shifting” problems from one platform to the next. Too many teams waste time and resources moving outdated assets, duplicate data, and unused features. This coupled with time pressures and skills gaps means some organisations end up moving to new platforms without fully capitalising on what they have to offer.Lastly, if training and employee adoption are treated as an afterthought, transitioning to a new CMS will be a painful process. In the worst-case scenario, all the migration work is done just for people to default back to old working methods. Having an effective change management program is essential.<h3 id="ensuring-your-migration-is-a-success">Ensuring Your Migration is a Success</h3>To make any CMS migration a success, businesses should follow five steps to reduce technical debt:  <h4 id="1.-set-up-an-internal-migrations-team">1. Set Up an Internal Migrations Team</h4>This team should comprise representatives from various departments, ensuring a comprehensive understanding of how content is used across the organization. Their role includes planning the migration, identifying challenges, allocating resources, and ensuring smooth knowledge transfer. For example, the team can establish global standards for content governance and documentation, and train colleagues in new operational methods. This ensures that all perspectives are considered, leading to a migration that aligns with the needs of the entire organization.<h4 id="2.-conduct-a-content-audit">2. Conduct a Content Audit</h4>A thorough content audit is essential to identify redundant, obsolete, or trivial data that need not be migrated. This process involves mapping out where data lives, who owns it, the content types used, and interrelationships between datasets. Particularly when moving from a monolithic to a headless CMS; understanding the support structure of different processes is critical, as legacy data models may not directly translate to a headless approach and may require adjustments during migration.<h4 id="3.-consolidate-and-simplify-workflows">3. Consolidate and Simplify Workflows</h4>This step involves identifying overlapping capabilities, pinpointing outdated tools causing frustrations, and determining how processes can be streamlined with the new CMS. For example, German food and beverage maker, Dr. Oetker, is using a headless CMS to manage digital experiences across 40 countries from a single platform, allowing for consistent branding, streamlined processes, and rapid global updates.<h4 id="4.-design-a-composable-content-strategy">4. Design a Composable Content Strategy</h4>Adopting a composable content strategy is key for maximizing the benefits of a headless CMS. This strategy involves defining reusable content models, such as “blog post models” or “call to action models,” that can be displayed across various channels. This modular approach enables quick solution development for current use cases, with the flexibility to adjust models for future needs. It also empowers business users to create unique experiences without developer assistance, exemplifying the shift from a page-based to an omnichannel business mindset.<h4 id="5.-federate-your-content-sources">5. Federate Your Content Sources</h4>As digital experiences expand, content often relies on data from multiple applications and external sources. Federating content sources is about integrating these sources in a way that minimizes maintenance-heavy integrations and resource-intensive processes.The demand for connected digital services shows no sign of slowing down, so organizations’ content strategies are increasingly under the microscope. For those looking to migrate their CMS, now is the opportunity to proactively take measures to reduce technical debt, meaning they can focus on future innovation rather than have one eye on their rear-view mirror. <hr /><h3 id="upcoming-conferences">Upcoming conferences</h3> <img style="width:29.67%" src="https://cmscritic.com/ms-content/uploads/2024/01/cms-connect-2024-logo.png" alt="CMS Connect 24 logo" /><h4 id="cms-connect-24"><a target="_blank" href="https://www.boye-co.com/conferences/cmsconnect24">CMS Connect 24</a></h4>August 6-7, 2024 – Montreal, CanadaWe are delighted to present our first annual summer edition of our prestigious international conference dedicated to the global content management community. Join us this August in Montreal, Canada, for a vendor-neutral conference focused on CMS. Tired of impersonal and overwhelming gatherings? Picture this event as a unique blend of masterclasses, insightful talks, interactive discussions, impactful learning sessions, and authentic networking opportunities. <img style="width:29.58%" src="https://cmscritic.com/ms-content/uploads/2024/01/cms-kickoff-2025-logo.png" /><h4 id="cms-kickoff-25"><a target="_blank" href="https://www.boye-co.com/conferences/cmskickoff25/tickets">CMS Kickoff 25</a></h4>January 14-15, 2025 – Tampa Bay Area, FloridaJoin us next January in the Tampa Bay area of Florida for the third annual CMS Kickoff – the industry's premier global event. Similar to a traditional kickoff, we reflect on recent trends and share stories from the frontlines. Additionally, we will delve into the current happenings and shed light on the future. Prepare for an unparalleled in-person CMS conference experience that will equip you to move things forward. This is an exclusive event – space is limited, so secure your tickets today.

Overcoming CMS Migration Technical Debt

<hr /> Humans love to muse about the future. And why not? It’s veiled in mystery, replete with speculation, and full of plot twists. That makes it both exciting and terrifying. Like… a horror movie.Along those lines, a word in the composable lexicon conjures some of the same exhilaration and fear: future-proof. While fairly intuitive, it's all about anticipating what might happen and developing strategies to minimize the shocks and stresses of possible future events.It sounds great, but it also presents a bit of a quantum entanglement. How can tools or processes remain malleable enough to adapt to unpredictable changes? How do organizations accurately predict and avoid the pitfalls (and classic horror movie tropes)?This is where the past and the present can help untangle the uncertainty, and it's precisely why software platforms conduct research: to help guide a future-proof strategy and thwart any potential nightmares. To that end, <a target="_blank" href="https://hygraph.com/">Hygraph</a>, a headless CMS known for its content federation, recently published an insightful survey on the state of <a target="_blank" href="https://cmscritic.com/what-is-a-content-management-system-cms">content management</a> and what the future might look like. There are some terrific data points, and here's the big one: according to the report, 84% of organizations believe their existing CMS limits their ability to unlock the full value of their data and content. It further suggests that only 35% of current data and content is being used effectively. If this translates to a larger scale (the sample includes 400 engineering and product professionals in the US, UK, and Germany), the numbers represent a stagnant dissatisfaction with current CMS deployments. But these figures are just scratching the surface.I recently spoke to <a target="_blank" href="https://cmscritic.com/content-management-for-a-new-reality-a-conversation-with-hygraph-ceo-michael-lukaszczyk">Michael Lukaszczyk</a>, co-founder and CEO of Hygraph, about the findings. It’s all part of what his company calls the “Future of Content” report, which pulls back the curtain on CMS challenges many businesses face when delivering modern digital experiences. The survey includes real-world input from tech leaders and prescribes a few strategies for overcoming some of the industry’s key obstacles.  While no one has the exact prescription for tomorrow, Hygraph’s report provides critical insights around trends and patterns, which might prove invaluable when selecting a CMS that’s future-proofed for what’s ahead – and maybe make things a little less scary.<h3 id="siloed-data-and-content-are-major-limitations">Siloed data and content are major limitations</h3>I asked Michael what he gleaned from the “Future of Content” research, specifically around the impact of value on organizations. Most of us in the content management field recognize a ubiquitous perception of the grass always being greener when users are asked about their satisfaction with a tool or stack. “We had 84% of people being dissatisfied with the current architecture and stack,” he codified.  “Well, it's been like this forever, and we want to change it. But a lot of companies and larger organizations struggle with the change management.”In that sense, the real challenge lies in the escape vector. Stakeholders might be keenly aware of the issues but are held back by the risks associated with implementation or migration. Along with this general malaise around unlocking value from their existing setup, Hygraph’s report also indicates that 92% of organizations say their content and data sources are siloed – with nearly 40% describing it as “very siloed.” As we’ve discussed in many previous articles, data from diverse sources and legacy systems have resulted in expensive and laborious integration code, which presents a drag on growth and innovation. This is where composable strategies and technologies are emerging as solutions – with many vendors, Hygraph among them, participating in the ecosystem as members of the <a target="_blank" href="https://cmscritic.com/mach-alliance-publishes-first-annual-report-showcases-industry-impact-and-plans-for-2024">MACH Alliance</a>. <h3 id="custom-software-is-an-innovation-bottleneck">Custom software is an innovation bottleneck</h3>It’s always easy to blame the CMS. It is, after all, the elder statesman of the stack – and a relatively broad target due to its essential role across a myriad of systems and requirements. While any given CMS might perform a wide range of duties out of the box, it will inevitably fall short in some areas, forcing it to be stretched in different directions based on architectural dependencies. One of the biggest obstacles has been the need to tap multiple content and data sources. To that end, the “Future of Content” report revealed that 77% of respondents need to build and manage custom software to connect diverse content and data sources with their existing CMS. The survey respondents also concurred en masse that these integrations – which, as we know, can be very complex – create an innovation bottleneck with potentially severe consequences. <h3 id="cms-challenges-negatively-impact-productivity-and-revenue">CMS challenges negatively impact productivity and revenue</h3>With just a third of respondents stating that their CMS is effective at “underpinning new digital services,” there’s clearly a gap around readiness. But the report digs deeper into the details. According to the research, over three-quarters of respondents say that the difficulty of exposing and using existing data and content in their digital services has restricted their revenue opportunities. This is where the buck stops, shining a light on the most tangible result of a limited CMS. From a productivity perspective, 76% of respondents also say that technology constraints prevent them from empowering more content creators within their organization. At the CMS level, this is just as pronounced, with almost half of respondents saying that changes can only be made by a few users with essential skills. Michael noted that these limitations underscore the need for content federation, one of the key tenets of Hygraph’s position in the headless CMS market. He said this approach – alongside a headless CMS – could accelerate both innovation and revenue opportunities.“To compete in the content economy, organizations need to unlock value from content without bottlenecks or migration and duplication issues,” he said. “Content federation leverages all data sources across business infrastructure, and delivers it exactly where needed.”<h3 id="future-proofing-cms-for-a-world-of-content-rich-applications">Future-proofing CMS for a world of content-rich applications</h3>As Michael indicated, many of the existing challenges can be rolled up to having the right tool for the right use case, particularly as the market evolves to include more content-rich applications beyond websites. In his opinion, this shapes how users and organizations choose the platforms to build, manage, and ultimately future-proof their needs. “In the ‘Future of Content’ report, I observe two main trends [in the CMS market],” he explained. “The first is that headless CMSs are being reverted to become way more visual again. That is sort of the Storyblok and the Uniform stake, and this is to try and catch the demand of the business personas. It's really the static experiences that you build at the end of the day, like websites. But there's also the other direction, such as hybrid CMSs, that are more complex in data modeling and help you build really content-rich applications.” But how are content-rich applications evolving the charter? The example Michael gave is <a target="_blank" href="https://www.onepeloton.com/">Peloton</a>, which has two key properties in its digital ecosystem. The first is the corporate website, which is most likely owned by a marketer – someone who prefers a static build experience. But Peloton is chiefly experienced through its app, where users engage on stationary bikes and treadmills in video-based classes. These experiences also need a layer of content management.“Over the past couple of years, there’s been an increasing demand for this, and we see more and more companies with requirements for content management in their applications,” Michael said. “One of my predictions is that this will become more important. And if you want to build a more complex, content-rich application, then you wouldn't build the workout application of a Peloton with a website builder using a visual component. It's an application.”<h3 id="leveraging-the-benefits-of-content-federation">Leveraging the benefits of content federation</h3>Hygraph’s evangelizing of content federation cuts through clearly and continues to be one of its unique market differentiators. Its federated content platform represents what it calls the “next generation of content management,” evolving beyond a headless CMS to help power a many-to-many relationship between different content sources and devices. With Hygraph, you can effectively federate data from various sources, streamline content processes, and eliminate the need for a separate experience composition solution or custom middleware. This is also made possible through Hygraph's robust <a target="_blank" href="https://graphql.com/">GraphQL</a> content APIs.In an increasingly dense field of headless players, Michael and his team have trumpeted the benefits of content federation via real-world use cases, specifically around the ever-present challenge of migrating legacy content and data – and tapping composable capabilities to realize the potential.“Our recommendation is not to do a one-off migration, but rather replacing pieces out of the stack and modernizing step by step what you can,” he said. “If you use content federation with Hygraph, you can plug in a few of the systems that exist within your stack while the rest live in this monolithic scope. But they can live side by side – and then, as time goes on, you pull more and more pieces out of the old world into the new. So if you use tooling or have this layer that allows you to be the middleware – which is content federation – and it's a much safer migration path.”<h3 id="why-this-report-matters">Why this report matters</h3>It's a sure bet that any vendor-sponsored research will position its own platform as the go-to solution. This is, after all, a function of marketing at some level. But Hygraph’s report provides clear and relevant metrics in the right places while weaving in guidance from technology leaders. It’s worth noting that the survey was commissioned by Hygraph but conducted independently by <a target="_blank" href="https://www.colemanparkes.com/">Coleman Parkes Research</a> in the summer of 2023.Along with the raw numbers, the “Future of Content” report also provides guidance around eliminating bottlenecks, adopting best practices, and future-proofing your content strategy to achieve optimal performance. These additional benefits highlight the report’s emphasis on education across every facet of an organization, from technical to business – which Michael sees as critical for building consensus around the modernization investment.“I think it takes a lot of education for tech leads and architects,” he expressed. “They need to get the message that the technical depth in the stack is holding them back from achieving the business results they want. But if you talk to people who are more on the business side of things about technical depth, they don't see an internal rework as necessarily positive – they see it as pricey. It takes six months to rework all this, [so] they don't push those projects forward. But the report shows that there's also education needed for owners of those architectures, so they understand that modernization will pay off. It takes some time but it will pay off – big time.”And that sounds like a future worth fighting for. To download the full report, visit <a target="_blank" href="https://hygraph.com/resources/future-of-content">https://hygraph.com/resources/future-of-content</a> <hr /><h3 id="upcoming-conferences">Upcoming conferences</h3> <img style="width:29.67%" src="https://cmscritic.com/ms-content/uploads/2024/01/cms-connect-2024-logo.png" alt="CMS Connect 24 logo" /><h4 id="cms-connect-24"><a target="_blank" href="https://www.boye-co.com/conferences/cmsconnect24">CMS Connect 24</a></h4>August 6-7, 2024 – Montreal, CanadaWe are delighted to present our first annual summer edition of our prestigious international conference dedicated to the global content management community. Join us this August in Montreal, Canada, for a vendor-neutral conference focused on CMS. Tired of impersonal and overwhelming gatherings? Picture this event as a unique blend of masterclasses, insightful talks, interactive discussions, impactful learning sessions, and authentic networking opportunities. <img style="width:29.58%" src="https://cmscritic.com/ms-content/uploads/2024/01/cms-kickoff-2025-logo.png" /><h4 id="cms-kickoff-25"><a target="_blank" href="https://www.boye-co.com/conferences/cmskickoff25/tickets">CMS Kickoff 25</a></h4>January 14-15, 2025 – Tampa Bay Area, FloridaJoin us next January in the Tampa Bay area of Florida for the third annual CMS Kickoff – the industry's premier global event. Similar to a traditional kickoff, we reflect on recent trends and share stories from the frontlines. Additionally, we will delve into the current happenings and shed light on the future. Prepare for an unparalleled in-person CMS conference experience that will equip you to move things forward. This is an exclusive event – space is limited, so secure your tickets today.

Is your CMS holding you back? Hygraph’s survey reveals insights about the future of content

<hr /> <a target="_blank" href="https://cmscritic.com/products/hygraph">Hygraph</a> continues to climb higher and higher. Not “content” to simply be “content management," the company has positioned itself as a federated content platform, enabling users to quickly create and deliver the next wave of connected digital experiences at scale. As a <a target="_blank" href="https://cmscritic.com/what-is-a-content-management-system-cms">headless CMS</a>, Hygraph powers a many-to-many relationship between different content sources and devices. By leveraging its modern <a target="_blank" href="https://graphql.com/">GraphQL</a> API approach, it enables organizations to innovate faster and for less cost – both critical advantages in today's rapid-fire digital economy. The use cases can range from creating content-rich applications to managing large product catalogs or internal knowledge management systems.After an initial raise of $13 million, the company closed on a <a target="_blank" href="https://www.cmscritic.com/hygraph-secures-30-million-in-series-b-funding/">Series B of $30 million</a> earlier this year. They originally dubbed the company “GraphCMS,” but later rebranded to “Hygraph” to avoid confusion or biases around page-building capabilities or publishing workflows.Building on its recent momentum – which you can read about <a target="_blank" href="https://cmscritic.com/content-management-for-a-new-reality-a-conversation-with-hygraph-ceo-michael-lukaszczyk">in our interview</a> with Hygraph's co-founder and CEO, <a target="_blank" href="https://www.linkedin.com/in/michael-lukaszczyk/">Michael Lukaszczyk</a> – the company is expanding its leadership team. This includes the appointments of <a target="_blank" href="https://www.linkedin.com/in/mariolenz/">Dr. Mario Lenz</a> as its new Chief Product Officer (CPO), and <a target="_blank" href="https://www.linkedin.com/in/edangottlib/">Edan Gottlib</a> as its new Chief Revenue Officer (CRO).According to the press release, the new hires will help support Hygraph’s growth as it continues to drive innovation – and future-proof its platform for powering the next generation of content management.“We look forward to welcoming Mario and Edan to the team," said Lukaszczyk. "Their knowledge and experience will be invaluable as we continue to expand what is possible for a headless CMS, allowing organizations to adapt to the new reality where content and data no longer reside in one source.”<h3>Shaping the product roadmap</h3>Dr. Mario Lenz brings a wealth of relevant technology product experience to the role, having previously worked as SVP Product Management at Market Logic Software and CPO at Quentic. He also worked in an angel investor and advisory role at Acquirepad, as well as assisting in the development of a product leadership community called Product School Pro. As CPO, Lenz will lead Hygraph’s product strategy, ensuring the platform meets businesses' ever-evolving digital content needs, powering a many-to-many relationship between content sources and devices.“I’m thrilled by the huge opportunity to build the next leader in the CMS space," said Lenz. "Most of all, I’m looking forward to working with empowered teams across the globe and building a world-class product organization here at Hygraph.”<h3>Focusing on the numbers</h3>Gottlib, a seasoned sales leader with over two decades of expertise in leading revenue teams for both private and public companies, has joined Hygraph following his most recent role as SVP of Sales at <a target="_blank" href="https://cmscritic.com/cms-monthly-recap-acquia-gets-feature-boosts-cloudinary-and-contentful-partner-big-acquisition-updates-and-more">Cloudinary</a>. Edan brings a wealth of experience and is charged with leading and transforming Hygraph's revenue landscape, leveraging the foundation of a global customer base that has now grown beyond 400 organizations. In his role, Edan will draw on his experience navigating ever-evolving market dynamics and forging strategic partnerships to ensure Hygraph’s financial objectives are achieved.“I'm excited to join the Hygraph team and lead our global revenue growth," Gottlib commented. "This is an exciting moment to be part of the company, as there is a great market demand for our expanding product portfolio and capabilities. Given the pace of content velocity, organizations need to be able to share and update content quickly and efficiently across multiple channels. Hygraph is uniquely positioned to capitalize on this opportunity.”

Hygraph Announces Two Key Hires, Strengthens Senior Leadership Team

cms-critic-staff

In a recent interview, I invoked the original Star Wars film as a thematic backdrop. It seemed an apropos analogy for exploring the galactic frontier of composable – and, hopefully, <a target="_blank" href="https://www.cmscritic.com/the-heros-journey-to-composable-a-conversation-with-uniforms-mark-demeny/">made for a fun read</a>.Now, at great risk of crossing my sci-fi streams, I’m going to channel Star Trek.I know, I know. What is he thinking? These are distinct mythologies, each with a fiercely devoted fan base. But rest assured, my goal isn’t to stir up debate over <a target="_blank" href="https://www.digitaltrends.com/movies/star-wars-vs-star-trek-which-one-is-better/">which is better</a> – I’ll leave that to you. Think of me as Switzerland… if it was a planet in the Dagobah system.So why am I doing this?Because every time I read the words “content federation,” I can’t help but think of Star Trek’s unmistakable “United Federation of Planets.” Key to the franchise canon, this futuristic authority has unified species and cultures across the expanse, enabling a utopian coexistence built on collaborative exploration and the betterment of humanity.In so many ways, this mirrors the mission of <a target="_blank" href="https://www.cmscritic.com/graphcms-rebrands-to-hygraph-launches-new-federated-content-platform/">Hygraph</a> – a headless CMS designed for the purpose and promise of content federation. Its captain, <a target="_blank" href="https://www.cmscritic.com/critics/michael-lukaszczyk/">Michael Lukaszczyk</a>, is seeking out ways to chart this frontier by uniting content data from different sources with one universal API.It’s not science fiction. Much like Star Trek’s Federation, Hygraph is pioneering a new quadrant of headless space as the first “Federated Content Platform,” ushering in a new reality for content management. It’s a strange new world where a headless platform is both frontend and backend agnostic, and data can be joined across multiple sources using a single <a target="_blank" href="https://graphql.org/">GraphQL</a> query.With so much change and commoditization in the headless category, I connected with Michael to learn more about the benefits of Content Federation, why he’s betting the future on it, and how it's powering the warp drive behind Hygraph’s market acceleration.<h2>A digital experience explorer</h2>For some DX professionals, the path to a platform is often incongruous. But for Michael, it seemed his destiny was always in the stars.Joining me from his home base in Germany, about an hour north of Frankfurt, he chronicled his origin story. At age 11, he was already adopting the mantle of a digital wunderkind, building websites for friends and family. He pursued this passion at the university level, studying abroad in Spain and Sweden.After completing his master’s degree, he began his career at a company called <a target="_blank" href="https://www.canto.com/">Canto</a>, a digital asset management (DAM) vendor. While challenging, it wasn’t entirely his cup of early grey tea.“I was in professional services, but I didn’t enjoy it,” he confessed unabashedly. “I was building integrations, but I always wanted to work on the core product and in distribution.”It was at Canto in 2015 that Michael met <a target="_blank" href="https://www.linkedin.com/in/daniel-winter-403059118/">Daniel Winter</a>. The two would become thick as thieves – much like Kirk and Spock – sharing a common sentiment on architecting and delivering software. By early 2016, the pair had already built a prototype for their own DAM solution.“But then, on a Friday night,” Michael recalled vividly, as if only yesterday, “I was scrolling through my Twitter feed before going to sleep, and I stumbled onto a post called <a target="_blank" href="https://css-tricks.com/what-is-a-headless-cms/">‘What is a Headless CMS’</a> by Chris Coyier from CSS Tricks. I didn’t know what a headless CMS was. No one did [in those days]. But as I read the post, I was impressed.”As Michael shared, the durability and sustainability of the headless CMS product model is what really appealed to him. “Whatever comes next in terms of digital channels, wherever you want to distribute your content to – AR, VR – you’re already set. Headless lets you build a sustainable content strategy.”After sharing the article with Daniel, they took a risk and pivoted from DAM to headless CMS, with one unique etch: the introduction of <a target="_blank" href="https://graphql.org/">GraphQL,</a> a new query language for APIs. They had already been experimenting with it in their DAM prototype and knew its potential for improving the developer experience. The rest, as they say, is history.“The next day, we started to build the first GraphQL native CMS out there,” he said. “[We introduced] the product in early 2017, got some angel funding, and grew to a company of 90 people across the globe, from San Francisco to Manila.”What followed can only be described as a meteoric rise. After an initial raise of $13 million, the company closed on a <a target="_blank" href="https://www.cmscritic.com/hygraph-secures-30-million-in-series-b-funding/">Series B of $30 million</a> in March of this year. They christened the vessel “GraphCMS,” but later rebranded to “Hygraph” to avoid any confusion or biases around page-building capabilities or publishing workflows. It also sounds cool and futuristic – exactly where the company wants to be. <h2>The voyage from headless CMS to federated content platform</h2>Over the last few years, Michael and his team have been chasing the answer to a very simple question: what will the next generation of CMS actually look like?As you might guess, that question isn’t so simple to answer. The evolution of CMS has been a long one – and with the explosion of the device ecosystem, things changed significantly. Demands shifted from a single web channel to multiple channels. This paradigm gave rise to the headless CMS, rendering the CMS frontend agnostic and turning it into a one-to-many relationship of content sources and destinations.<img src="https://cmscritic.com/ms-content/uploads/2023/08/hygraph-diagram-1024x432.png" alt="Hygraph diagram of content federation evolution" />“What we launched last year – what we call the federated content platform – is turning the promise of the headless CMS around,” he said. “Now, it’s not just frontend agnostic, but also backend agnostic, meaning you can source the content and data that lives in your backend stack on the other side of the API.”Bottom line: Hygraph has transformed the headless CMS from one-to-many to many-to-many across content sources and destinations. Developers and product builders can turn all backend systems into one universal API, allowing users on the frontend to work in any way with their data.This plays directly into the concept of federation. As Michael pointed out, the term originated in the GraphQL community, with the basic idea of merging multiple APIs together in a sort of “Super API” (powered by dilithium crystals?)“It was a very easy progression to being a GraphQL headless CMS to adding federation capabilities to the mix,” he added. “We were already so strong on GraphQL that it just made sense.”I asked Michael what else was driving this change, aside from the obvious. That brought us back to the core question about the next generation of CMS, and a key word: composable.<hr /><h4 style="text-align:center">We’re adapting to a new reality where content and data aren’t residing in one source anymore... content federation is content management for a new reality.</h4><hr />“We’re adapting to a new reality where content and data aren’t residing in one source anymore,” he professed. “The typical stack now is modular. With composability, the monolith is going away, and companies are establishing more modular architectures in their tech stack and picking the best tool for the job.”While building so-called “best-of-breed” stacks sounds great, composable has its share of side effects. As Michael reinforced, things aren’t integrated as tightly, and this can cause huge problems and delays. Enterprises are left tending to these integrations, and man… it’s hard.“Before content federation, the biggest challenge we saw was building middleware,” he said. “It’s really expensive and painful to develop. You have to design, maintain, authorize, secure, make fast, wire up with CDNs. Each time there’s a new component or system coming in or new business requirement, you have to adapt the code base. It’s an innovation bottleneck.”This is where Hygraph fires its photon torpedoes to eliminate that bottleneck, allowing you to configure all your systems downstream and easily tap all content sources and destinations with a single API. It solves the customization and integration challenges that hold back innovation or slow time to market.As Michael punctuated, “Content federation is content management for a new reality.” And it certainly feels like a Star Trek-level next generation of headless CMS.<h2>Charting the composable frontier</h2>Hygraph is a member of the <a target="_blank" href="https://machalliance.org/members">MACH Alliance</a>, a not-for-profit organization focused on open, best-of-breed technology ecosystems – and the defacto voice of the composable movement. As I shared in <a target="_blank" href="https://www.cmscritic.com/mach-two-conference-wrap-six-takeaways-from-the-composable-event-of-the-year/">previous posts</a>, I had the opportunity to judge entries in the MACH Two Impact Awards this past June.During our conversation, I shared with Michael how inspiring and intimidating some of the project examples were. The system integrators behind these transformations were creative and ambitious. In some cases, the resulting stacks felt a bit like Frankenstein’s monster coming to life – miraculous, but potentially scary. Could content federation help change this?“I actually think Frankenstein is a good term for it,” he replied. “What led us to content federation is that we would see the integration requirements and what kinds of Frankensteins [our customers] would build. One reason why it’s hard to maintain is that very often, the people who can build these Frankensteins can be strong characters – very experienced enterprise architects. There’s a human factor, and there can be a lot of arguing about how things are built.”The human factor. Of course. One of the biggest risks to the success of a modular, composable architecture is the mindset – which, by its very nature, is about people and processes. Larger organizations have the resources to support both, but I wondered if Hygraph might be looking downstream as it removes many of the challenges from going composable.“We want to make complex architectures feasible, not just possible,” he said. “Even for the mid-market. A lot of vendors in the MACH space address [that segment], so there has to be some way to get those technologies together more easily.”<h2>A warp engine for content-rich applications</h2>In the expanding universe of digital experiences, content is fueling opportunity – hence the continued explosion of CMS, DXP, and other technologies in the ecosystem. Some estimates put the market potential at over <a target="_blank" href="https://www.globenewswire.com/news-release/2019/04/11/1802414/0/en/Global-Content-Management-Software-Market-Will-Reach-USD-123-500-Million-By-2026-Zion-Market-Research.html">$123 billion by 2026</a>, with a CAGR of 17 percent.At the same time, the headless CMS market is approaching a Neutral Zone of commoditization, with composable forcing greater downward pressure on price and parity. Most platforms provide similar functionality, and some are feeling the pinch to add new features that challenge their MACH posture as pure-play composable solutions.I asked Michael what gives Hygraph an edge in this battle.“A lot of CMS vendors focus on websites and marketing personas. But we’ve built powerful capabilities that have attracted different kinds of use cases to our platform, the kind that we were surprised to see a CMS being used for and not a database.”Michael referred to these as content-rich applications, where the content itself is the main asset of the product being sold. Like Netflix for streaming movies or Peloton for workout classes, content creators only need tools to maintain those experiences. In these cases, it’s not marketers using Hygraph, but domain experts that don’t require page builders or WYSIWYGs.On the channel side, Hygraph is partnering with SIs and collaborating with other MACH vendors to build deeper API-based integrations. While much of this attention is focused on enterprise, there’s some solid mid-market in the mix, where it’s easier to find early adopters of their technology. Regardless, organizations stand to gain significant benefits from content federation.“It can help consolidate the legacy stack within an organization,” he explained. “You integrate all the services under the hood, and you get a fresh façade, like a renovation for all the APIs you have. All of a sudden, a company can attract better developers because they can work with modern tools. If you want top talent, you have to keep iterating.”Content-rich applications are one dimension. Enterprises are also wrestling with multiple CMSes under on roof. “We’ve seen enterprises have as many CMSes as teams or divisions, and they need to stay there for a couple of years. Content federation is enabling this to work, making it easy to consolidate and build new digital experiences.”<h2>Phasers locked on growth</h2>As Michael noted, the biggest challenge to growth in composable is that no one knows how to Google the problem they have. It’s a bit like being trapped on an alien planet with no universal translator.“Headless CMS is mature, and people are aware, but we are so early with composability and building the tooling that a lot of education still needs to happen,” he proclaimed. “I’m happy the MACH Alliance is around, as it’s a joint effort to educate and position to other vendors. It’s the category creation process that needs to be innovated.”For Michael, the role of the MACH Alliance can’t be understated. I recall <a target="_blank" href="https://www.linkedin.com/in/kellygoetsch/">Kelly Goetsch</a>, one of its co-founders, saying that if the Alliance does its job, it might become less necessary in the future. That said, the rise of new certifications brings greater certainty and confidence to technology buyers.Michael said he wouldn’t be surprised if the MACH Alliance became a marketplace to bundle those services under one umbrella. Driving that belief is the challenge of procurement.“With monolithic vendors, you have all the tools with one vendor, one renewal process, one customer success manager. In a composable stack, you have ten solutions you have to deal with ten times a year. At some point, market consolidation may happen – and the MACH Alliance might be in the best spot to do this.”There are a lot of challenging headwinds, to be sure. Composable is growing, perhaps more in Europe right now, but I asked Michael how his approach to growth as a leader is setting Hygraph up for success.“It’s challenging economically, but we’re still growing at a good pace,” he said confidently. “We’ve built four strong pillars of growth: product-led strategy, a good sales team and quotient, the right ecosystem partners, and a commitment to customer success – so our customers buy again. It’s important to go the extra mile to make sure they implement successfully. Otherwise, after three or four months, it’s a safe churn.”<h2>Scotty, beam me up…</h2>Whether you’re a Star Trek fan or not (and really, who isn't?), you can’t argue its impact on pop culture. Content federation might be on a similar trajectory within the CMS industry as it evolves the composable landscape.  As Michael reflected on our conversation, he returned to that tipping point of opportunity and the importance of having a solid vision and a good story to pitch. “Innovation and differentiation are so important. If we hadn’t pivoted to GraphCMS, we wouldn’t be here. Everyone told me not to go fundraise for a Series B, but the whole process took 90 days to being at the notary and signing the round. A differentiated, unique story is incredibly important in that aspect.”I asked what’s ahead for Hygraph as 2023 warps toward a new year. I also inquired about AI, as peer platforms continue to add functionality to their toolsets.“We’re very focused on federation and larger releases, but what we see with a lot of vendors is that they’re wrapping ChatGPT around a UI plugin and giving you ChatGPT tools in their CMS. Is there a real value add? In reality, you can say you’re a CMS with AI capabilities, but you’re just copying and pasting from ChatGPT with better integration.”Michael suggested there are stronger use cases for AI in content management. For example, in the future, companies may be able to define schema and allow AI to build out the rest of an application – reducing the fail rate for software projects. There are clearly boundless opportunities for automation that still put users in control.As Hygraph continues to explore the DX galaxy under Michael's leadership, it’s clear that content federation is the prime directive. It’s the kind of innovation that could very well shape the next generation of content management and drive significant growth.I’m betting it will live long and prosper.

Content Management for a New Reality: A Conversation with Hygraph CEO Michael Lukaszczyk

Getting to the top level is what <a href="http://www.hygraph.com/" target="_blank">Hygraph</a> does best. 
Today, the next-generation headless CMS announced a major update to its enterprise-grade federated content platform by introducing <a href="https://hygraph.com/blog/introducing-top-level-remote-fields" target="_blank">top-level remote fields.</a>
The new capability is a significant part of Hygraph’s overall <a href="https://www.cmscritic.com/why-content-federation-represents-the-next-evolution-of-the-cms/">federated content vision</a> to power a many-to-many relationship between content sources and devices as organizations look to create new digital services and business models at scale.
“Top-level remote fields empower enterprises to unify distributed content from across multiple systems, to deliver to any destination and without duplication,” said <a href="https://www.cmscritic.com/critics/michael-lukaszczyk/">Michael Lukaszczyk</a>, CEO and Co-Founder, Hygraph. “For example, in the context of e-commerce, organizations can now fetch data from their commerce, digital asset management, and CRM systems from Hygraph’s content API in one single query. This promises to be a real game changer.”
<h2>Evolving the headless CMS landscape</h2>
Hygraph’s federated content platform allows organizations to innovate faster and at lower cost, replacing tedious custom software development associated with many of today’s headless Content Management Systems (CMS).
With the recent proliferation of composable architectures, federated content enables enterprises to seamlessly develop and run content-rich features. Top-level remote fields further enable the advantages by streamlining and modernizing content connections. Rather than making multiple API calls to different systems, top-level federation capabilities allow users to fetch all content and data from a single Hygraph GraphQL endpoint.
<img src="https://cmscritic.com/ms-content/uploads/2023/07/top-level-remote-fields-press-release-image-1024x576.png" alt="Diagram of Hygraph top-level remote fields capability" />
Consider an e-commerce use case where you might want to fetch product data from your commerce system (e.g., <a href="https://www.cmscritic.com/cms-monthly-recap-shopify-invests-in-sanity-dotcms-updates-content-authoring-experience-wp-engine-acquires-plugins-and-more/">Shopify</a>), digital assets from your DAM (e.g., <a href="https://www.cmscritic.com/cms-monthly-recap-acquia-gets-feature-boosts-cloudinary-and-contentful-partner-big-acquisition-updates-and-more/">Cloudinary</a>), and rich content stored in Hygraph. You can now fetch all this data from Hygraph's content API in one query.
The key benefits of the new top-level remote fields capability include:
<ul>
<li>Simplified tech stack: All frontend applications query data from one universal Hygraph API.</li>
<li>Ease of management: All backend APIs are managed in one place.</li>
<li>Simplified authentication and authorization: One API simplifies the authentication and authorizing front-end applications.</li>
<li>Quicker application integration: Low-code tools eliminate the need to write and maintain middleware code to stitch multiple systems together.</li>
<li>Improved content integrity: Eliminate duplicates and ensure that changes are consistently reflected across all front-end applications using the data.</li>
<li>Enhanced performance: Querying content from a single API and Hygraph’s advanced caching capabilities allow for high-performance content distribution.</li>
</ul>
“Organizations are currently unable to unlock full value from their content, as custom software and integration challenges slow the creation of new digital services at scale," added Lukaszczyk. "Top-level remote fields capabilities represent a powerful next step for enterprises to dramatically streamline and modernize content connections and drive the next generation of customer experiences."
For more information on top-level remote fields, visit <a href="https://hygraph.com/blog/introducing-top-level-remote-fields" target="_blank">Hygraph's website.</a>
<h2>About Hygraph</h2>
Hygraph (formerly GraphCMS) is the enterprise-grade federated content platform that enables content and engineering teams to rapidly build and deliver tomorrow’s connected digital experiences at scale. As the next generation of CMS, Hygraph powers a many-to-many relationship between different content sources and devices. Hygraph’s modern API approach allows organizations to innovate faster and at lower cost, whether building content-rich applications or managing large product catalogs or internal knowledge management systems. Hygraph is headquartered in Berlin, Germany, and works with 400+ customers globally, including Dr. Oetker, Shure, Samsung, and Philips.

Hygraph Introduces Major Update to Federated Content Platform with Top-Level Remote Fields

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We live in a content economy. There <a href="https://linktr.ee/creator-report/static/Linktree-CreatorReport-2022-02f3aa05a27be6fecb3537b13d5ec9de.pdf" target="_blank">are an estimated</a> 200 million creators on the internet, and upwards of four billion social media users. If organizations want to tap into this burgeoning economy – set <a href="https://www.globenewswire.com/news-release/2022/02/08/2380564/0/en/Global-Digital-Content-Creation-Market-Growth-at-CAGR-of-9-5-by-2022-2027-Research-Report-by-Absolute-Reports.html" target="_blank">to be worth</a> over $24bn in the next four years – they must expand their capabilities beyond serving customers basic text and images.
Consumers want connected digital experiences that draw from multiple content sources. However, many organizations risk being held back by their current CMS, as customization and integration challenges slow the creation of new or complex digital services at scale.
The result? Innovation happens at the pace that back-end architects and developers want, not the speed the business demands. If organizations are to unlock full value from content, an alternative approach is needed. Enter – content federation.
<h2>The evolution of the CMS</h2>
The CMS as we know it has evolved before. Two decades ago, things were much simpler. Organizations wanted merely to post text and images to a single website. Providers like <a href="https://www.drupal.org/" target="_blank">Drupal</a>, <a href="https://www.cmscritic.com/adobe-experience-manager-evolves-franklin-launches-next-gen-composability-feature/">AEM</a>, and <a href="https://www.cmscritic.com/wp-engine-releases-worlds-first-study-of-the-wordpress-economy-cites-awe-inspiring-numbers/">WordPress</a> emerged to provide CMS platforms to meet this demand. They continue to have a huge market share today.
An explosion in the volume and variety of devices and content raised new questions about how businesses could deliver this content to channels beyond the browser. It was no longer a case of managing a one-to-one relationship between CMS admin portal and website, but rather a one-to-many relationship between CMS and smartphones, tablets, smart TVs, voice assistants, and more.
What emerged was the headless CMS: enabling platform-independent content distribution via APIs. It’s a model that has stood the test of time. And it continues to be a highly popular approach as organizations embrace composable architectures that enable developers to be more agile in creating new applications and services from reusable components.
From a CMS perspective, many organizations have needed to build and manage custom software to connect multiple content sources to their headless CMS. These could be anything from legacy CMSs, SaaS tools, and e-commerce components like <a href="https://blog.hubspot.com/website/digital-asset-management" target="_blank">Digital Asset Management Systems </a>(DAMs), to Product Inventory Management Systems (PIMs) and public/private APIs that link third-party data sources. As demand for connected experiences grows, IT teams must build and maintain more of these custom middleware connections, risking amassing technical debt in the process.
Ultimately, custom building everything is an innovation bottleneck. It’s not only expensive but time-consuming and really difficult to do well.
<h2>Unlocking the power of composability</h2>
Having transitioned from a one-to-one to a one-to-many approach, organizations now need technology to support a many-to-many architecture without adding cost and complexity. They not only need to serve content to multiple devices but also to serve content that lives within their software stack.
This is where federated content platforms offer an opportunity to evolve the market once more, just as it changed when headless CMS disrupted the space 10 years ago. The premise is simple: organizations can federate multiple content sources into a single universal API so developers that build connected digital services only have to develop with one API to serve content from very diversified back-end systems. This also removes the need to centralize dynamically changing data into a content hub and eliminates the risk of inconsistent and outdated data, as the federated API acts as the single source of truth. From a development perspective, this approach also accelerates innovation by enabling product teams to compose services significantly faster than existing methods.
<h2>The future’s federated</h2>
In a content-first world, the question for today’s businesses is whether they want to persist with the status quo, characterized by excessive innovation bottlenecks, costs, and mounting technical debt. Or, by combining composability with a federated content approach, organizations can choose to future-proof their CMS investments and significantly reduce their integration costs.
Content federation is the next major leap forward in CMS development. The improved integration of content and data will enable the creation of new digital services and business models in the content economy, so organizations can ill afford to stand still.
<hr />
<a href="https://www.cmscritic.com/critics/michael-lukaszczyk/">Michael Lukaszczyk</a> is CEO and Co-Founder of <a href="http://www.hygraph.com">Hygraph</a> and a CMS Critic contributor.

Why Content Federation Represents the Next Evolution of the CMS

This week, <a href="https://hygraph.com/?utm_term=hygraph&amp;utm_campaign=EN_GL_Brand&amp;utm_source=adwords&amp;utm_medium=ppc&amp;hsa_acc=2816788452&amp;hsa_cam=17743993835&amp;hsa_grp=141602476209&amp;hsa_ad=610084431591&amp;hsa_src=g&amp;hsa_tgt=kwd-1681477926128&amp;hsa_kw=hygraph&amp;hsa_mt=p&amp;hsa_net=adwords&amp;hsa_ver=3&amp;gclid=Cj0KCQjww4-hBhCtARIsAC9gR3YU9uocJkJ2l80xEp1BlGTD-17eTEyFU6i_A1B0oVIDPhzZxjfOz7AaAtL0EALw_wcB" target="_blank">Hygraph</a>, an enterprise-level federated content platform, announced a closing round of Series B funding for $30 million, led by the investment firm <a href="https://onepeak.tech/">One Peak</a>. Other existing VC firms <a href="https://openocean.vc/" target="_blank">OpenOcean</a>, <a href="https://peak.capital/" target="_blank">Peak</a>, <a href="https://squareone.vc/" target="_blank">SquareOne</a>, and a new angel investor, <a href="https://www.linkedin.com/in/boris-lokschin-aba53013/?locale=en_US" target="_blank">Boris Lokschin</a>, co-founder and CEO of Spryker Systems, completed the funding round.
“The demand for connected digital services shows no sign of slowing down, but building everything custom is costly and an innovation bottleneck. Today, organizations not only need to distribute content to multiple devices, but they also need to access and serve up content from a myriad of sources,” said <a href="https://www.linkedin.com/in/michael-lukaszczyk/" target="_blank">Michael Lukaszczyk</a>, Hygraph CEO and co-founder. “In the same way the headless CMS changed content distribution, Hygraph is disrupting the integration of content and data to enable the creation of new digital services and business models in the content economy. Our new funding round will allow us to further scale our business, as we aim to do for content management what the likes of MuleSoft did for integration.”
<h2>Hello, Hygraph</h2>
Last year, GraphCMS – the first GraphQL-native headless CMS – <a href="https://www.cmscritic.com/graphcms-rebrands-to-hygraph-launches-new-federated-content-platform/">rebranded itself to Hygraph</a> and focused on a new federated content delivery platform. Since its rebrand, the Berlin-based company currently employs 70 people globally, and boasts more than 400 customers, including Dr. Oetker, Shure, Samsung, and Philips.
<h2>What is a federated content platform?</h2>
Hygraph calls it the “next generation of content management,” particularly in the next step beyond the <a href="https://www.cmscritic.com/top-free-headless-cms-platforms/">headless CMS</a>. The focus of Hygraph has been to replace “middleware development,” which has naturally occurred since the rise of headless and composable architecture. Through Hygraph’s product, users can connect siloed content across the entire software stack via a single API. Through this approach, content teams can compose content, distribute it and scale it more quickly than by using a traditionally headless system.
<img src="https://cmscritic.com/ms-content/uploads/2023/03/hygraph.png" />
<h2>Hygraph = high growth</h2>
With this new round of funding, investors are anticipating Hygraph to grow their business and expand the reach toward implementing their innovative federated content platform, particularly in North America.
“Despite the rise of the composable enterprise, many organizations are unable to unlock full value from their content,” said David Klein, co-founder and managing partner, and Tatjana Kast, director at One Peak. “Hygraph solves the customization and integration challenges that continue to slow the creation of new or complex digital services at scale. We have been hugely impressed with Hygraph’s strong and capital-efficient growth trajectory and believe that its federated content platform presents a sizeable market opportunity. One Peak is incredibly excited to back the excellent Hygraph team and its founders in their next phase of explosive growth.”
“We are honoured to be able to continue to support Hygraph’s journey,” said Ekaterina Almasque, general partner, OpenOcean. “The Series B validates the company’s unique position as an emerging leader in the next-generation enterprise content management stack. Its powerful GraphQL-native federated platform enables customers to build products like streaming services or fast-moving catalogs with unprecedented speed and ease, without relying on large engineering teams. We’re delighted to be involved in the strides that Hygraph has made since our early-stage investment to reposition the company, rebrand, and show their unique proposition to the enterprise market.”
<h3>About Hygraph</h3>
Hygraph is the enterprise-grade federated content platform that enables content creators to rapidly build and deliver tomorrow’s connected digital experiences at scale. As the next generation of CMS, Hygraph powers a many-to-many relationship between different content sources and devices. Hygraph’s modern API approach allows organisations to innovate faster and at lower cost, whether it’s building content-rich applications, or managing large product catalogues or internal knowledge management systems. Hygraph is headquartered in Berlin, Germany, and currently works with 400+ customers globally including Dr. Oetker, Shure, Samsung and Philips.
For more information, visit <a href="http://www.hygraph.com" target="_blank">www.hygraph.com</a>.
<h3>About One Peak</h3>
One Peak is a leading growth equity investment firm with approx. $2 billion in assets under management that invests in technology companies in the scale-up phase. One Peak provides growth capital, operating expertise and access to its extensive network to exceptional entrepreneurs, with a view to help transform innovative and rapidly growing businesses into lasting, category-defining leaders. In addition to Hygraph, One Peak’s investments include Ardoq, Brightflag, Coople, Cymulate, DataGuard, Deepki, DocPlanner, Emnify, HighQ, Infermedica, Keepit, Lucca, Neo4j, Orgvue, PandaDoc, Paysend, Quentic, Spryker Systems, and many more.
For more information, visit <a href="http://www.onepeak.tech" target="_blank">www.onepeak.tech</a>.

Hygraph Secures $30 Million in Series B Funding

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Image of new Hygraph logo against a dark background with a graph pattern

GraphCMS – the first GraphQL-native <a href="https://www.cmscritic.com/top-free-headless-cms-platforms/" target="_blank">headless CMS</a> – has just <a href="https://hygraph.com/blog/graphcms-is-now-hygraph" target="_blank">rebranded itself</a> under the new moniker of "Hygraph." 
Why Hygraph?
The company says the word is rooted in an amalgamation of "hypertext" and "graph" data structures, which aligns well with Hygraph's vision of a future – one where the majority of information humans and machines will process is highly complex, structured, and connected.
Along with the epic shift in naming, the company also introduced its new <a href="https://hygraph.com/blog/introducing-content-federation" target="_blank">Content Federation</a>. This powerful set of features will enable customers to unify all their backend services into one universal content API and serve third-party or programmatically created content alongside editorial content.
"We're excited about this new chapter in our company's history." said CEO and co-founder Michael Lukaszczyk. "Launching the Federated Content Platform as a new product category captures the essence of what we're all about: we enable building a mesh of connected content graphs to effortlessly manage and distribute content from any source to any destination. The resulting development velocity within composable architectures is simply mind-blowing."
According to the company's press release, the new brand direction also includes a refreshed website at <a href="https://hygraph.com/" target="_blank">www.hygraph.com</a>.
<h2>Building on the success of GraphCMS</h2>
As with all rebranding endeavors, there are inevitable questions from the market. How companies shape the narrative is a key part of making its rebrand successful – and that's precisely what Hygraph has done. 
According to its website, the company embarked on refreshing its identity and visual presence in an effort to "reinforce the commitment they have made toward enabling outstanding digital experiences on day one." The shift comes at a milestone moment in the company's history, and the new brand provides a stage for promoting its Content Federation features and creating excitement around the offering.
Originally launched in 2017 under the <a href="https://www.cmscritic.com/graphcms-brings-graphql-to-headless-content-management/" target="_blank">GraphCMS</a> banner, Hygraph is still defining itself as an enterprise-class, API-first content management system known for its versatile GraphQL content APIs. Headquartered in Berlin, Germany, Hygrapgh is also <a href="https://machalliance.org/members" target="_blank">MACH-certified</a> – and currently powers over 50,000 projects, including those at companies like Dr. Oetker, Philips, Samsung, and Ashley Furniture.
On the more philosophical side of the market ledger, Hygraph has stated its belief that headless CMS has reached a sort of tipping point – and that frontend-agnostic benefits are no longer enough. Rather than adding yet another service to complex stacks, they wanted to expand upon the possibilities of allowing content aggregation from multiple sources programmatically, essentially becoming backend agnostic as well.
From an investment perspective, Hygraph <a href="https://hygraph.com/blog/series-a" target="_blank">recently raised a $10 million Series A Round</a> to build out its vision of unified content APIs and federating the content layer. 
<h2>What is the Hygraph Federated Content Platform?</h2>
Hygraph has provided a detailed view of its Federated Content Platform in a recent article, which we've denoted here. 
The company points out that while cross-platform content consumption and API-first delivery have become the "new normal," content architectures are increasingly complex.
With the rise of best-of-breed systems design and modular architectures, content is now maintained in a myriad of disconnected data silos, resulting in an overwhelming complexity. The risk of serving outdated data and lack of data consistency in distributed architectures is becoming a maintenance burden.
Many organizations perceive custom middleware development as a solution to these challenges, but building and maintaining this is time-consuming and complex.
With the new Content Federation capability, you can bring content from other systems and sources to the Hygraph API without migrating the content itself. There are many use cases where moving content into the content repository isn't possible or desirable. Examples include content for which there is a different system of record (e-commerce/product data such as price or availability, content from a different vendor such as GitHub or IMDB) and content that is maintained in legacy systems that can't be easily migrated.
<img src="https://cmscritic.com/ms-content/uploads/2022/07/federated-content-platform-e1658872762419.png" alt="Federated Content Platform diagram" />
<h2>Extending the Hygraph Content API with Remote Sources</h2>
Hygraph's concept of Remote Sources allows customers to extend Hygraph's Content API with content from all these different sources, providing flexibility for front-end developers and downstream applications.
The Hygraph Content Federation architecture consists of the following components:
<ul>
<li>Remote source: a system or product that holds content that needs to be combined with content in Hygraph and which can be queried through a RESTful or GraphQL API.</li>
<li>Custom type: a GraphQL type used for content from a remote source.</li>
<li>Remote field: a field inside a Hygraph model that connects specific remote data to an entry of that model.</li>
<li>Configurable cache: a TTL-based caching layer that guarantees optimal API performance for remote content.</li>
</ul>
Hygraph allows true composability of your tech stack while taking away the heavy-lifting in the backend. As a result, Content Federation can lead to a massive reduction in development time and costs when integrating with multiple APIs.
Interested in learning more? Hygraph offers a free tier for personal and small-scale projects. You can <a href="https://app.hygraph.com/signup" target="_blank">sign up here</a>. 
<h2>About Hygraph</h2>
Hygraph (previously GraphCMS) is the enterprise-grade federated content platform that enables ambitious digital products at scale. With the industry's most versatile GraphQL content API and a novel approach to external data sourcing, the federated content platform enables use cases beyond existing market solutions. Hygraph's capabilities can be extended as a database highly optimized for structured content while giving content creators the tools to build their ultimate content pipeline. Hygraph is headquartered in Berlin, Germany, and is currently enabling more than 50,000 teams across the world, including Dr.Oetker, Shure, Samsung, and Philips to rapidly build and deliver tomorrow's connected digital experiences at scale.

GraphCMS Rebrands to Hygraph, Launches New Federated Content Platform

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